Inner Sircle
By Adam Brown
Inner SircleMar 01, 2022
Meta moves to try and entice TikTok users.
On this episode, I talk about Meta making some updates to try and grab TikTok users over to the platform. Some notes to reference:
Instagram
Instagram is testing a new feed called “Blend” - Reels recommendations based on Reels you’ve shared with friends and your Reels interests
Essentially, trying out a more integrated way to facilitate Reels sharing, by tapping into the user behavior of sharing Reels via DM
Instagram isn’t live testing this as yet
Instagram is testing out a new way to comment on specific images within a carousel post
The new option enables users to @mention the number of an image within a carousel to append their comment to that specific image or video
It could be another way to drive more focused engagement and encourage more interaction
Facebook
The TikTok-ification of social media more broadly continues, with Facebook rolling out a new, consistent full-screen video player, which will see all videos posted to the app expand to the TikTok-like vertical format
When you tap on a video anywhere on the Facebook app, you’ll now consistently see a fullscreen, vertically oriented video
Previously, depending on the length of the video or where you were watching, you may have seen horizontal videos or videos that played in a Feed-like player
Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value
On this episode, I talk about how Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value. I reference this article.
Once again advocating for YouTube Shorts
On this episode, I am once again advocating for YouTube Shorts.
POV: Influencers and Negotiations
On this episode, I talk a little about the current influencer market and how to approach negotiations.
TikTok Engagement (and reach) being down
On this episode, I talk about TikTok engagement (and reach being down) and I reference this article.
POV: TikTok Ban
On this episode, I talk about a potential TikTok Ban. I reference this article.
My 2 cents on gauging content performance
On this episode, I give my 2 cents on gauging content performance without paid support and just thinking more holistically about the content you put out in general.
Experimenting with Riverside (podcasting platform) and new content platforms in general
On this episode, I am using and talking about Riverside (a podcasting platform) and just talk about always experimenting with new content platforms in general.
Advocating for more utility based content
On this episode, I am advocating for more utility based content
POV: Different types of UGC
On this episode, I talk about three different levels of UGC and how to think about them.
POV: Importance of Retailer journey content
On this episode, I talk about the importance of Retailer journey content
Why I am bullish on YouTube Shorts!
On this episode, I explain why I am bullish on YouTube Shorts!
POV: Giveaways and Brand Collabs
On this episode I break down why I am a fan of give aways and brand collabs. I reference:
Gift card-based brand collabs (like this and this) continue to perform well and are a good way to “sweeten the pot” outside of just giving away products + they serve as retail support content and hopefully drive people in-store.
Out-of-the-box sweepstakes can be a great way to drive email subscribers in addition to engagement/followers on IG, this Remedy Fall Adventure Sweepstakes brought in 16K email subscribers.
POV :Social content creation is unique, and you should deploy a different creation process.
On this episode, I talk about how social content creation is unique, and you should deploy a different creation process.
Advocating a Podcast Strategy
On this episode, I am advocating a Podcast Strategy
POV on getting involved with LinkedIn in 2024
On this episode, I provide a POV on getting involved with LinkedIn in 2024
POV: On the importance of strategic reactive and proactive community management in January.
On this episode, I talk about the importance of strategic reactive and proactive community management in January.
Essential Dos and Don’ts for Social Media Marketing in 2024
On this episode, I talk about:
Essential Dos and Don’ts for Social Media Marketing in 2024 and I reference this article.
Update on Instagram Live (and POV on Live in general)
On this episode, I provide an update on Instagram Live (and POV on Live in general). I reference this post.
Bullish on YouTube as we go into 2024.
On this episode, I talk about why I am bullish on YouTube as we go into 2024.
A rant about wrong KPIs
On this episode, I go on a rant about wrong KPIs
Tactics to drive sales before EOY
On this episode, I recommend some tactics to drive sales before EOY
Social Media KPIs: Should not be focused solely on web traffic.
On this episode, I explain that social media KPIs, should not be focused solely on web traffic. Many people will never transact and perhaps not even want to visit your traditional website. Some will see impressions, remember at Retail, and then try your product.
Remember, awareness, consideration, and trial are the name of the game and that is most often going to happen without a website step.
My POV: PASS on X!
On this episode, I provide my POV which is to PASS on X!
Once again advocating for brands to not be so binary with their content.
On this episode, once again I am advocating for brands to not be so binary with their content.
Updated POV on Threads (Nov. 2023)
On this episode, I provide an updated POV on Threads Nov. 2023)
Dont overdo it with your Retailer support content
On this episode, I encourage brands to not overdue it with their Retailer support content. They definitely should be supporting Retail, but they should try and strike a smart balance.
Updated POV on X, as we roll into 2024.
On this episode, I provide an updated POV on X, as we roll into 2024.
Dont be afraid to repurpose content.
On this episode, I encourage brands to not bee afraid to repurpose content.
Updated POV on TikTok Strategy
On this episode I remind listeners of our updated POV on TikTok Strategy
Advocating for a focus on email
On this episode, I am advoacting for a focus on email.
POV: Twitter/X Strategy in 2024
On this episode, I offer my POV on Twitter/X Strategy in 2024
POV on CapCut for Business
On this episode, I offer up my POV on CapCut for Business.
Social Media during times of crisis.
On this episode, I offer my take on social media from a brand's POV in a time of crisis.
TikTok’s Experimenting With an Ad-Free Subscription Offering
On this episode, I talk about TikTok’s Experimenting With an Ad-Free Subscription Offering
3 Tactical tips for creating TikToks
On this episode, I offer 3 Tactical tips for creating TikToks:
1- Using Chat GPT
2- SEO thinking and done in the app rather than externally
3- Batching content and then having that to use or re-purposing videos with slight modifications
POV: Always be experimenting with different content styles!
On this episode, I give my POV that brands always should be experimenting with different content styles. Dont just go all in on any one style, because u like one or because data tells you performs. If you do love it and/or the data is promising, that is great and you should lean into it BUT not 100%. Leave some room to always be testing.
POV on how to create recipe content in a more strategic way.
On this episode, I offer up a POV on how to create recipe content in a more strategic way.
Advocating for brands to go deeper with their community management.
On this episode, I am advocating for brands to go deeper with their community management. Perhaps even going back to comments you have already closed out and rekindling the conversation?
Advocating for brands to repurpose and reuse old content
On this episode, I am advocating for brands to repurpose and reuse old content
The importance of dual assets and having access to an Art Department
On this episode, I talk about the importance of dual assets and the access to an Art Department
Advocating for front-loading meaningful messaging into your TikTok content
On this episode, I am advocating for front-loading meaningful messaging into your TikTok content
Encouraging brands to rethink their paid social strategy.
On this episode, I am encouraging brands to rethink their paid social strategy. All of your paid social dollars should not be in service of DTC. Much of your spend should be focused on getting your social marketing communications in front of the right eyeballs.
Brands should not judge their social media team's performance based on likes and comments.
On this episode, I encourage brands to not judge their social media team's performance based on likes and comments.
Post Labor Day is a good time to get aggressive and increase visibility for your brand!
On this episode, I talk about how post Labor Day is a good time to get aggressive and increase visibility for your brand!
Lean into TikTok search.
On this episode, I encourage brands to lean into TikTok search.
Lean into TikTok Ads and Shop
On this episode, I am encouraging brands to lean into TikTok Ads and Shop
Advocating for messing around with text based content on Threads, TikTok, and even X!
On this episode, I am advocating for messing around with text based content on Threads, TikTok, and even X!
Encouraging brands to not abandon paid social support.
On this episode, I am encouraging brands to not abandon paid social support. I am seeing some brands who have completely cut off any kind of spend who are then frustrated by the lack of reach, views, engagement, etc. Paid social support (even a nominal amount) goes a long way!
Dont overthink your content SOOO much,
On this episode, I encourage brands to not overthink their content SOOO much. So many brands spend hours and hours on getting everything perfect artistically, rather than focusing more effort on the actual substance of the content. That should be flipped.