Hello! I'm Sirita an experienced digital marketer, social media manager, writer AND actress with over 10 years of experience in the fashion and media industries.
I have written for top websites such as Fortune and The Huff Post. I am also the former social media manager for Black Enterprise. While in my first year in the position, I increased the brands dormant Instagram page from 6,000 to over 100,000 organic followers!
👩🏾💻 My extensive experience includes developing and executing digital marketing campaigns, managing social media channels, creative direction and more!
Its a question that still comes up, so let's dive in. Listen to this episode to get clarity on the social media posting frequency.
Here I share my opinion on what matters when sharing your brand story on the interwebs.
Let's connect on Instagram: www.instagram.com/siritasavage
Join the journey on my blog: https://www.savagegazelle.com/
Schedule a Social Media Brand Clarity session: https://calendly.com/sirita-wright/socialmediabrandclarity
In this episode I discuss using hashtags on Instagram to explode your growth and build a targeted audience. Hashtags play a essential role in my marketing strategy. I am seeing tremendous growth using them especially on my IG stories! Listen to this episode of you want to get clear about the types of hashtags on insta, where to use them, how to analyze them and more -- let's go!
Follow me on Instagram: https://www.instagram.com/siritasavage/
Work with me: https://calendly.com/sirita-wright/socialmediabrandclarity
Before you publish another blog post, share another photo on Instagram or conclude that blogging isn't really "on brand" listen to this episode.
I am diving into some data Neil Patel, marketing extraordinaire recently shared. Im talking about where businesses are seeing the biggest gains in traffic referrals, how many times someone must visit your site BEFORE they become a customer, the avg. number of staff dedicated to BLOGGING, avg. length of blog post, why you need to translate your blog and so much more! I am telling you, I was surprised at some of these findings and I think you will be as well.
When you have a minute, take a look at all 17 graphs here: https://neilpatel.com/blog/content-marketing-future/?utm_source=email&utm_medium=email&utm_campaign=email
Connect with me on Instagram: /www.instagram.com/siritasavage/
Check out my lifestyle blog and learn how to work with me: https://www.savagegazelle.com/
“The winners in this new era will coalesce the right teams and technologies to harness data, more precisely track their efforts, and measure progress to evolve their strategies at the pace of the consumer.”
On this episode I run through Salesforce's 2020 Digital Advertising report. Here are my findings:
1. Increased data sources with a single objective: targeting the right audience, with the right message, at the right time.
2. Shared budgets/teams for MKT and AD (Issa merge)
3. Next year, 66% of digital advertising spend will go to Google Search, YouTube, Facebook, and Instagram
4. FB / Google will still dominate video and B2B companies are already ahead of the wave in creating content to serve this audience
5. The numbers matter - You need a DMP (Data mint platform)
6. Leveraging new technologies - VR, Wearables, voice active — over 30% of advertisers are already experimenting in these spaces .. why
“Advertisers expect these NEW technologies will capture more of their audiences’ personal and professional hours. ”
Get the report here
Visit my blog: savagegazelle.com
Connect with me in Instagram @siritasavage
Here's a tool you can use!
But first, why should you care about Instagram Stories?
First, they are insanely popular. There are 400 million daily active users looking at Stories - and that number hasn’t stopped growing since Instagram launched the feature.
Stories appear at the very top of a user’s feed! So prime ad space.
This tool does double duty:
Extends the life of your IG stories
Allow you to cross promote your IG to your website & increase your social media reach
The best part is it’s FREE and simple to install
Tool is called Fastory and it's a widget that automatically updates your website with your latest Stories.
Note: You will need an Instagram business account for this tool to work!
Use this widget to build brand loyalty and add to your video marketing strategy on autopilot!
Let's connect on Instagram, follow me @siritasavage
On today's episode I am sharing my 3 strategies for building a personal brand. This route will allow you share your expertise to a wider, yet targeted audience. Putting these strategies into rotation will help grow your website traffic, social media following, thought leadership and more.
Learn how to leverage your expertise and build your brand today.
If you want to build your personal contact me http://bit.ly/siritasavage
Have you heard? LinkedIn announced a NEW video feature!
Check out this episode to learn about LinkedIn's new LIVE video feature and how your brand and business can build your bank account leveraging the platform!
Connect with me on Instagram
Dust off your LinkedIn | Schedule a consult with me today!
Looking to deepen connections while growing your Instagram following? Then listen to this episode. In it, I share 3 Marketing strategies that will help your IG stand out in 2019.
Be sure to connect with me on Instagram and let me know what you thought about this episode.
Need a tool to schedule you Instagram Feed, Stories, AND Albums? Check out one of my fav tools Planoly here.
Happy New Year! Just a couple days in and people are ready to rock and many are already up and running. This years theme is DOMINATE. Dominate all areas of your life + business. Listen to this episode to get your mind right and execute on your marketing properly this year!
*Apologies for the audio, this was not recorded with my reg. equipment! Nevertheless its fire!
Like, subscribe, and comment if you like the episode.
If you have a blog or a website it's crucial that you use Google Analytics to track your website traffic. Google Analytics can tell where your audience is coming from, how long they are staying on the pages on your website, and even where people drop off before making a conversion, i.e - making a purchase, submitting their email address, etc.
Listen to this episode if you want to start making informed, data backed decisions which will improve your marketing strategy in 2019 and beyond!
Need more help, book me for a 45 min 'Social Media Brand Clarity' session.
Here's How it Works!
Get Ready, Get Set... POST! Let's create a social media strategy that will engage your audience, increase your social following and convert customers. Social media is a full-time job BUT you will become a social media pro in no time!
This Bootcamp Includes:
1. 45-minute social media training (posting, how to maximize platforms, understanding algorithms, and frequency management) [via video conference]
2. Social media audit of 2 brand profiles and updating bio lines to optimize social media accounts
3. 10-day editorial calendar
The cost to you: $60
Ready to get people to STOP scrolling past your content and engage with you and your brand?
Book NOW: https://calendly.com/sirita-wright/socialmediabrandclarity
It's the MOST Wonderful time of the year!! And we're back with another episode, just in time for the holidays!
This episode will help you prepare for 2019 and beyond. From elevating the look of your Insta profile with highlights to automated tools to help you engage your audience and schedule your Instagram stories and albums, get ready to take some good notes AND Finally come to grips with the fact that you need an Instagram strategy if your going to take things seriously for your brand and business in the New Year.
Some tools mentioned:
1. My favorite Instagram scheduler - auto-publish to your Instagram feed, schedule your IG stories, albums, and you can create/save hashtag groups to add to your post! https://www.planoly.com/referral/siritasavage
*Upgraded plans allow you to schedule video post and other goodies!
2. Highlights Icon - Check out mine for content inspiration and head over to Pinterest to find one a set that matches your brand's vibes. https://www.instagram.com/siritasavage/
3. Engagement Tool - Smart SMM https://instazood.com/?i=1519400
Interested in working with me? Connect with me: https://www.savagegazelle.com/workwithme/
Got your Facebook ads up and running? GREAT! Here are my tips on ensuring your ads perform to the best of their ability.
Learn what to do when content is or isn't working and what to look for on a BIG picture and small-scale basis!
Looking to run Facebook ads on your own? Listen to this episode first!
Be cautious and don't waste your coins! Make sure your game plan is straight. This checklist will come in handy as your build your Facebook and Instagram ads.
I go over the requirements for Facebook ads including copy, ad images and video ads that you'll need to keep top of mind and consider BEFORE you run your Facebook ads!
Let's be honest, sometimes the images that get the most engagement are the ones of ourselves. So I thought, why not create an episode about how to take better selfies! This episode is useful for those of us without a full glam squad complete with an on-hand photographer to capture your every move.
On this episode, I share my tops tips to ensure you capture the best YOU that you can on your own!
Be sure to like, comment and subscribe and let me know if you have some selfie taking tips!
What the secret to marketing success on social media? What are the real hacks to increase engagement (likes, comments, shares), website traffic, customer loyalty, etc?
Let's get into it!
Create a marketing agency on your mobile device. I go straight into it! Check out this episode to step up your graphic and video editing skills. These apps are easy to use and some even give you ideas on what to post and help you schedule when to post it.
connect with me on Instagram https://www.instagram.com/siritasavage/
Notification bars can are awesome. Listen to this episode to discover how you can use this free tool to share a targeted message that reaches every one of your website visitors.
How do you create a successful content strategy? What methods should be applied to build the right audience?
In this episode, I explain 2 components that are critical for reaching your ideal audience: Focus Areas & Content Types!
Connect with me on Instagram https://www.instagram.com/siritasavage/
Visit my blog - https://www.savagegazelle.com/blog/
Why are Instagram and Instagram Stories so important? Well, currently, Instagram has over 800 million monthly active users, and more than 500 million people are on Instagram every day.
Of those 500 million daily users, about 300 million are viewing Instagram Stories. Pretty much half of Instagram’s daily active users are using Instagram Stories.
There are many ways businesses are using Instagram to build brand awareness, drive website traffic, build an email list, make sales and more!
Listen to this episode to learn how using an editorial calendar and storyboarding can help you make your brand stand out on Instagram. With a plan and strategy in place, you'll no longer feel overwhelmed and frustrated with the platform by creating a plan!
You can try the Instagram scheduling tool I mentioned here --> Planoly http://bit.ly/planolyforInstagram.
Connect with me on Instagram - https://www.instagram.com/siritasavage
Visit my blog - https://www.savagegazelle.com/blog/
Don't sleep on LinkedIn!
This episode highlights some important LinkedIn stats every consultant, coach, or business professional should want to know. Especially as it pertains to digital marketing.
LinkedIn is a gold mine for unleashing revenue opportunities with an active audience looking to improve their businesses and make deals.
If you are still on the fence about lending time and energy to LinkedIn, listen to this episode.
View all of the stats here https://foundationinc.co/lab/b2b-marketing-linkedin-stats/
Need help creating compelling LinkedIn content for your target audience, drop me a line firstname.lastname@example.org
August - Family FUN Month!
Hey y’all! It’s been a minute and it feels good to be back.
In the episode we talk about how you can relax and recharge your social media this month.
I share ideas on how to use social media to take advantage of key days in August including: Women’s Equality Day and Relaxation Day (August 15)
Listen to find out how you can open up to the world and show how amazing your business is to their needs!
There are many components that make for an engaging Instagram feed. On this episode I discuss a few of those components (relevant hashtags, image quality, etc) and ways in which you can improve your Instagrams performance.
Nothing frustrates marketers more than a client that doesn't respect the process.
I had to go on this min rant, if you want to be a better marketer...remember that the steps of a good man are ordered. *Shout out to Bishop TD Jakes for inspiring this episode.
If you are struggling to market your brand are are tired of winging it, this episode is for you. I even break down a simple marketing process when implementing blogging into your marketing strategy.
Summer is the PERFECT time to refresh and step your marketing game up.
Let's connect on social!
Tomorrow SUMMER beings and its the perfect time to get your brands social media strategy together. Take advantage of the slow season by putting together an action plan to make improvements to your channels or come up with a new fall campaign. No matter what you do, its time to get strategic with social. Listen to this episode with tips and tactics to connect your marketing efforts for a smashing rest of the year!
Follow me on Instagram: https://www.instagram.com/savagegazelle/
Visit my blog: https://www.savagegazelle.com/
Who can use some social media sharing tool? In this episode I discuss some of the tools I use to schedule AND auto-post to my social channels including Instagram, LinkedIn and Pinterest!
Listen to this episode for bonus tools for editing your images and videos.
*this post does contain affiliate links
Listen to this episode to learn how you can get you and your business back on track with social media. Transform your social media by refining your mindset and getting a solid social media strategy in place. I share a simple strategy you can use today.
Using the Spotify app, you can now share your content to Instagram Stories. This new integration let's you to share a sticker of songs, (your) playlists, and albums you’re currently jamming out to, with a link to play the music on Spotify.
Follow me on social @savagegazelle
Work with me: https://www.savagegazelle.com/workwithme/
ARE YOU WONDERING IF YOUR SOCIAL MEDIA MARKETING EFFORTS ARE PAYING OFF?
WANT TO BETTER UNDERSTAND WHAT’S WORKING AND WHAT ISN'T?
A SOCIAL MEDIA AUDIT WILL HELP YOU ANALYZE THE IMPACT OF YOUR SOCIAL MEDIA TACTICS.
Book me for a session:
THIS SESSION WILL PROVIDE INSIGHT AND CLARITY. SOME OF THE ITEMS WE'LL TACKLE INCLUDE:
How to transform your social media game and get some bu$iness!
Using brand awareness to become relevant to your audience and potential buyers is key in 2018. Listen to this episode to learn what analytics to track and SMART goals to set! Looking to drive sales and leads with social media, let's talk the keys to engaging for-real!
Use these tools to boost your content marketing productivity. In this episode I share 3 video hacking tools for content creation. Use existing video and written content to boost the shelf life of existing content.
Struggling to keep up with the competition? Unsure of how to market your business with the current industry changes? Here's my advice, and it's NOT what you might be thinking!
Instagram is one of my favorite platforms and I think any brand can find success using the platform. If you are wondering what are the best times to post or how you can check your Instagrams current performance then listen to this episode.
Also check out the tools mentioned:
(FREE) Instagram Checkup