Sitecore Standard Values
By Sultan Semlali
Join Sitecore's Value Consultants and their guests as they discuss all things Sitecore in a composable world.
Every episode features Thought Leaders and experts in Marketing, Business Value, Personalization, Content Operations, Commerce, Data, and more.
Episodes are also published on Youtube at: www.youtube.com/playlist?list=PL1jJVFm_lGny4iMEBhCWxkfGU5n3Rv_nH
Sitecore Standard ValuesApr 19, 2024
Unpacking SUGCON EU: Insights & Innovations with Sean Broderick | Standard Values Podcast Ep. 19
Join us in this exciting episode of the Standard Values Podcast, where we sit down in a Dublin Pub with Sean Broderick, Director of Product Marketing, to recap the recent SUGCON EU event. Dive into a comprehensive discussion about the key takeaways, innovative strategies, and forward-thinking solutions unveiled at the conference. Sean shares his expert insights on how these developments impact digital marketing and the broader Sitecore community. 🔹 Episode Highlights: Key innovations and announcements from SUGCON EU In-depth analysis of new Sitecore features and their implications Sean Broderick's perspective on future trends in digital experience platforms 📅 Recorded live at SUGCON EU, this episode is a must-watch/listen for marketers, developers, and digital strategists eager to leverage Sitecore's latest capabilities to transform customer experiences. Don't miss out on expert insights and behind-the-scenes discussions! ✨ Subscribe for more insights and make sure to leave your thoughts in the comments below. Let’s discuss how these new developments can revolutionize your digital strategy!
Navigating the World of Customer Experience with Vaishali Dialani Sitecore Standard Values ep18
Navigating the Journey to Customer Experience Excellence with Vaishali Dialani
In this episode of Sitecore Standard Values, Sultan Semlali, Customer Transformation Director at Sitecore, is joined by Vaishali Dialani, a senior CX strategist at Konabos and recognized leader in customer experience management (CXM). Broadcasting from Dubai, they discuss the evolving landscape of marketing, the pivotal role of customer experience in business strategy, and the journey of discovering one’s niche within the field.
Vaishali shares insights from her career progression, emphasizing the impact of analytics, strategic planning, and the integration of emotions in crafting compelling customer experiences. Highlighting key projects, challenges, and the importance of execution in strategy, they explore how businesses can more effectively engage with their customer base through emotional understanding and targeted campaigns.
Vaishali also discusses her contribution to the CX5 project, a book that aims to demystify customer experience management, and the fundamental importance of community engagement and mentorship in fostering the next generation of CX professionals.
Connect with Vaishali Dialani: https://www.linkedin.com/in/vaishalidialani/
Time stamps
00:00 Welcome to Sitecore Standard Values Podcast
00:47 Introducing Vaishali Dialani: A CX Strategy Expert
02:14 Vaishali's Journey into Marketing and CX
02:37 The Evolution of Marketing and Finding a Niche
07:43 The Importance of Strategy in Customer Experience
17:46 Challenges in Implementing CX Strategies
23:47 The Power of Community Engagement and Sharing Knowledge
29:49 Vaishali's Core Value: Integrity
30:47 Wrapping Up and Call to Action
Exploring Sitecore's 2023 Innovations: Insights from Jonathan Corley - Standard Values Episode 17
🎙️ Join us in Episode 17 of "Standard Values," where we delve into the top digital marketing trends and strategies of 2023. Hosted by Rick Bauer, this episode features insights from Jonathan Corley and highlights the best resources for Sitecore marketers, as showcased on [PersonalizeCX]https://personalizecx.com/best-of-2023-top-20-assets-for-sitecore-marketers-and-digital-experience-strategists/ 🚀 Episode Highlights: - In-depth analysis of 2023's top 10-ish assets for Sitecore marketers and digital experience strategists. - Exclusive insights from Jonathan Corley on GenAI's role in marketing and the impact of technologies like ChatGPT. - Discussion on mastering personalization in digital marketing and the future of AI in content creation. - Strategies for maximizing the value of Sitecore's tools in digital marketing. 💡 Whether you're a Sitecore professional or interested in the latest digital marketing trends, this episode offers valuable perspectives and strategies for staying ahead in the evolving digital landscape. #Sitecore #DigitalMarketing #GenAI #JonathanCorley #StandardValuesPodcast #2023Review 👍 Like, Share, and Subscribe for more insightful episodes. We welcome your thoughts and comments below! Links: [PersonalizeCX - contains all of Jonathan's links and more!] https://personalizecx.com/best-of-202... [Christine Bookless Podcast Episode] • Tech Evolution & Sustainability: Unve... [Chris Nash - Relevant Edge] https://www.relevant-edge.com/solutio... [James Gray - Ultimate Guide to Generative AI] / ultimate-guide-generative-ai-marketing-pro... [Tiffany Laster - DAM Analyticcs] https://blogs.perficient.com/2023/05/... [AgencyQ Data Migration Tool] https://www.sitecore.com/partners/sol...
The Power of Patience. What Risotto and Digital Transformation have in Common - Zach Dugas, Global Product Owner at Thule Group
Join Sultan on the latest episode where he meets Zach Dugas, Global Product Owner - Content Management Systems & SaaS at Thule Group in Sweden. We often talk about people being jack of all trades, well Zach is the real one. Zach used to work as a chef in multiple cuisines around the world. Out of curiosity, he decided to venture in Customer Experience and Technology. 11 years later, he is still at Thule playing a key role in the organisation’s digital transformation.
Thanks to his background in cooking, customer experience and technology, he provides an innovative way to look at digital transformation. During the conversation, he shares how cooking a risotto is not so much different than driving a transformation project.
Enjoy the show!
Connect with Zach via: https://www.linkedin.com/in/zach-dugas-02b26788/
Thule Group: https://www.thule.com/nl-nl/
Tech Evolution & Sustainability: Unveiling the Power of Composable Solutions with Christine Bookless
Welcome to Episode 15 of Sitecore Standard Values. In this episode, we dive into the fascinating world of Sitecore, sustainability, and cutting-edge technology. Join us as host Rick Bauer and guest, Christine Bookless, (recently former) Lead Sitecore Optimization Consultant at Sagittarius (now at Nemetos Tanasuk) explore the exciting journey of technology evolution and its impact on sustainability! In this podcast, we unveil the power of composable technology and how it's revolutionizing the way businesses operate. Christine walks us through the transformation of Sitecore and the exciting move toward composable technology. But hold on, it's not just about technology – it's about making a positive change for our planet and society. Discover the true essence of sustainability (ESG) and how it's becoming a driving force for businesses. It's not just a buzzword; it's a mindset that's reshaping the business landscape. We'll unravel the art of identifying inefficiencies in tech stacks, paving the way for streamlined operations and reduced carbon footprints. Join us as we explore inspiring success stories where technology and sustainability shake hands. From system consolidation to carbon footprint reduction, we're making waves in the right direction. Discover the superhero role of composable technology – it's not just about efficiency, it's about securing a stable business future. But wait, there's more! Christine shares insights into the world of upskilling and reskilling, ensuring you're on top of the technological wave while maintaining a strong commitment to corporate social responsibility. So, if you're ready to unlock the secrets of Sitecore, sustainability, and innovative technology, this episode is your golden ticket. Tune in and embark on a journey where technology and sustainability go hand in hand.
Beating Digital Sameness and making your transformation work for your customers - with Harry Boers from Macaw
Join us for this conversation between Sultan and Harry Boers, Principal Consultant Strategy at Macaw. The interview evolved around Digital Transformation (is it even still a thing?), how he guides organizations in their change initiatives and how he uses his high pace mindset to make things move..
Harry is a seasoned expert in digital strategy, business development, and change consultancy. Harry has dedicated over 25 years of his career to helping organizations navigate and accelerate in the digital world. With his optimistic, rational, and non-conformist approach, he has been instrumental in planning and executing digital strategies, designing roadmaps, and coaching teams.
Harry currently holds the role of Principal Consultant Strategy at Macaw, a leading IT and digital marketing company based in the Netherlands. In this capacity, he serves as a trusted advisor for key accounts, a thought leader, and a driver of knowledge management within the organization.
Harry is not only a strategist and consultant but also a keen podcaster. He recently hosted a podcast on the application of OpenAI in businesses, exploring topics like the future of AI and its safety implications.
With his wealth of experience and his resourceful approach, Harry has been a significant force in digital transformation, continually pushing the boundaries of what's possible in the digital realm.
Exploring Sitecore Order Cloud: The Journey of a Headless Commerce Solution - w/ guest Steven Davis
In this episode of the Sitecore Standard Values podcast, host Rick Bauer engages in a conversation with Steve Davis, the Vice President of Engineering for Commerce at Sitecore. They delve into the topic of Sitecore Order Cloud, a headless software solution. Steve explains that the decision to pursue a headless strategy was driven by the need to customize user experiences and adapt to the rise of mobile devices. The introduction of Ajax and clean APIs further reinforced the idea of decoupling the front end from the back end, leading to the birth of Order Cloud.
The platform's focus on composable architecture and principles like modularity, autonomy, orchestration, and discovery allows customers to own their own roadmap and tailor the solution to their specific business needs.
With a robust test suite and frequent releases, Order Cloud enables rapid iteration and responsiveness to customer requests. It provides both complex B2B and simpler B2C solutions, blurring the lines between the two and offering a seamless buying experience for various user types.
Discussing Digital Marketing, Industry Trends, Change Management, and all things Composable - Mitch Talbot, Horizontal Digital Area Vice President
Rick Bauer sits down with Horizontal Digital's Area Vice President, Mitch Talbot to look at the Sitecore space through a business lens. They discuss trends, customer strategies, Composable, and Sitecore's approach to DXP. Plus, included for free, one embarrassing wrong-name-moment for your host. :) You can connect with Mitch on LinkedIn: https://www.linkedin.com/in/mitch-talbot-43427b3/
Composability, Enablement and Accessibility or How a Holistic View can Accelerate Value Creation with Ishraq Al Fataftah, Founder and CTO of Appleztech
Join the conversation between Sultan and Ishraq Al Fataftah, Founder and CTO of Appleztech. She is a 8-times Sitecore MVP with more than 15 years of experience in STEM spans across international and local markets including the US, UK, Canada, Europe, the Gulf, and Jordan.
During the conversation, they discussed how brands can embrace composability not from a technology perspective but from a holistic perspective. They also discussed the impact of composability on enablement and the need to embrace accessibility.
Don’t miss her session during SUGCON 2023 about the Customer Experience Orchestration in Composable Ecosystem.
You can connect with her on LinkedIn: https://www.linkedin.com/in/ishraq-al-fataftah-a35b8b15/
It’s Sitecore MVP Season with Tamas Varga, Director Community Programs at Sitecore
Join the conversation between Sultan and Tamas Varga, Director Community Programs at Sitecore. Besides being a great Sitecore expert, he is leading the Sitecore MVP Program. During the interview they are discussing, what the MVP Program is, why Sitecore started it, the benefits of being a MVP and how to become one.
Join SUGCON 2023 at: https://europe.sugcon.events
About Tamas:
Sitecore veteran, who developed large multi-country, multilingual solutions, managed development teams, ran business development, trained developers worldwide and became Sitecore Most Valuable Professional. As a member of the Sitecore Technical Marketing team I engage with the technical community through workshops, meetings, user groups and I am leading the Sitecore MVP (Most Valuable Professional) Program.
Making Sense of your Data for Digital Marketing - guest: Jonathan Price from American Eagle
Join us for the second part of the conversation between Rick Bauer and Jonathan Price, multi-year Multi Solution MVP, Global Sitecore Practice Director for American Eagle.
In the first part of the interview on the Sitecore Water Cooler podcast, they discussed how to drive business outcomes by leveraging content, content solutions and customer journeys.
In this episode, they discuss how to make sense of the explosion of data by leveraging analytics for digital marketing. How to collect data, how to leverage different technologies (PowerBI, Tableau, Google Data Studio, Snowflake, etc...) and drive actionable insights for the business.
Enjoy the show!
Top Resources for Digital Strategists in 2023
Join Rick Bauer for a conversation with Jonathan Corley, Director Customer Transformation for Sitecore, where they discuss top resources for Digital Strategists in 2023.
Here are links to the resources:
- https://www.pixleration.com/home/top-10-new-features-of-sitecore-10
- https://www.linkedin.com/pulse/composable-dxp-best-breed-meets-your-business-needs-john-king/
- https://www.velir.com/ideas/2022/11/09/sitecore-introduces-content-hub-one-a-pure-headless-cms
- https://www.getfishtank.com/blog/sitecore-xm-vs-xm-cloud
- https://www.youtube.com/playlist?list=PL1jJVFm_lGnyGxFq3AbzVX0tLXVVAyeB5
- https://www.linkedin.com/pulse/personalization-journey-analytics-missing-link-christopher-nash/
- https://www.surveymonkey.com/r/DHMJTXN?utm_source=Survey+Monkey+&utm_medium=LinkedIn&utm_campaign=PaaS+to+SaaS+Campaign
- https://www.reddit.com/r/sitecore/
- https://fireside-sitecore-community-discussion.buzzsprout.com/2049944/11940051-sitecore-search
- https://www.addact.net/blogs?search=maulik+dudharejia
- https://personalizecx.com/top-resources-and-posts-for-a-sitecore-strategist-in-2023/
Thriving as a Sitecore contractor - 6-times MVP Martin Miles on Sitecore Standard Values
Join Sultan for a conversation with Martin Miles, 6-times Sitecore MVP.
During the conversation, they are discussing best practices for contractors to thrive in a global environment. Martin is also sharing his vision on the future of composable and the importance of managing security in a structured way.
Martin is a Sitecore Expert and .NET technical solution architect involved in the production of enterprise web and mobile applications, with 20 years of overall commercial development experience. Since 2010 working exclusively with Sitecore as a digital platform. With excellent knowledge of XP and XC. He took part to more than 20 successful implementations, producing user-friendly and maintainable systems for my clients.
Martin is a prolific member of the Sitecore community. He is the author and creator of the Sitecore.Link project and one of the best tools for automating Sitecore development and maintenance - Sifon. He is also the founder of Sitecore Discussion Club and co-organizer of Los Angeles Sitecore UserGroup, creator of the Sitecore Telegram channel that brings the best insight from Sitecore world since late 2017.
Sitecore at Sitecore by Jackie Baxter, Senior Digital Strategist, DX at Sitecore
Join the conversation between Rick, Sultan, and Jackie Baxter, Senior Digital Strategist, DX at Sitecore.
They met live at the Sitecore office in London, UK. As Senior Digital Strategist, DX, Jackie is doing for Sitecore what she has been doing with Sitecore customers for many years with a little twist; she has access to all the great composable technology and can use it to drive great CX for our customers. Think for example of how Sitecore is using Sitecore Personalize on Sitecore.com
During the lively conversation, Jackie is also sharing her journey from the US to the UK and how she sees the market evolving.
You can connect with Jackie on LinkedIn.
Enjoy the show.
Driving Innovation by Embracing Composability in your Digital Experience Platform: Jo Tyrer - President of Composable Solutions at Sitecore
Rick and Sultan meet Jo Tyrer, President of Composable Solutions at Sitecore. She is responsible for the global go-to-market for the composable solutions. Her team is expanding the sales reach, maximising the partnership ecosystem, and delivering the amazing growth that is coming from this incredible technology.
In 2021, Sitecore made a number of strategic acquisitions that, together with the core products, give infinite possibilities across content, experience, and commerce. These solutions make up our Composable DXP and position Sitecore as a leader in the market.
Jo is a global technology leader who spent 9 years in APAC and brings a wealth of experience and perspective on global trends.
During the conversation, Jo is sharing how Sitecore is working towards driving composability, Sitecore's commitment to be a great neighbor in the marketing stack, and how brands can start solving business problems in an agile way.
She also shares her global perspective on innovation, especially what she has seen in the Asia-Pacific region.
You can reach out to Jo via LinkedIn
Download the whitepaper on the customer privacy paradox here
How to build a great multilingual online presence with Megan Jensen, Senior Solution Architect at Perficient.
Join Rick Bauer for a conversation with Megan Jensen, Senior Solution Architect at Perficient and a Thought-Leader in Multilingual Content Strategy.
Megan shares her cheat sheet for creating the best multilingual strategy that takes culture and business goals into consideration. She shares tips on where and when it makes sense to use human or machine translation or on how to make the best of technology for SEO, Content Management, Content Hub, Commerce and Personalisation.
Megan Mueller Jensen has been a marketing strategist for nearly twenty years and is a first-time Sitecore Strategy MVP and a Senior Solutions Architect at Perficient. Her areas of expertise include user research, experience design, content strategy, SEO, data analytics, and of course everything Sitecore. She has a particular interest in Behavioral Economics, Digital Accessibility, and the cultural implications of global multilingual websites. She is a frequent blog contributor, trainer, and speaker and loves bringing the strategist’s perspective to digital strategy and the Sitecore Community.
Useful links:
- Linkedin: https://www.linkedin.com/in/mbjensen/
- Perficient: https://www.perficient.com/
Robbert Hock - Sitecore Architect and 13-times MVP on Composable DXP
Join us for a great conversation with Robbert Hock.
Robbert is a Freelance Senior Sitecore specialist with over 20 years of IT experience, from which more than 14 years of Sitecore experience. Robbert is helping Sitecore clients and Sitecore partners worldwide get the most out of the Sitecore Experience Platform. As a Sitecore Architect, Robbert has been responsible for a large number of Sitecore implementations that vary from campaign websites to multi-site & multi-language platforms, some of them have won the prestigious Sitecore Experience Award.
Robbert is one of the founders of the Sitecore User Group Netherlands (SUGNL), co-organizer of SUGCON Europe, and regularly speaks at Sitecore User Groups, and much more.
For his contributions to the Sitecore community, he has been awarded the Sitecore MVP Award 13 times since 2010.
During the conversation, we are discussing the creation of SUGCON, the transformation to composable technologies and of course his standard value.
Sitecore Standard Values - Dennis Augustine CX Architect and Partner at Konabos
Join us for a conversation with Dennis Augustine, CX Architect and Partner at Konabos. Strategy and Ambassador MVP.
During the conversation with Rick Bauer, they discuss a broad range of topics:
- How Dennis joined the Sitecore community
- How to drive evolution and change in organization
- The importance of a CX Architect in your strategy
- How to understand the future of composable
- The importance of composability and how to embrace composable DXPs for your business
- Correct ingredients in Poutine and where to find it.
- and of course, what is his Standard Value?
To get in touch with Dennis, you can find him on LinkedIn and Twitter.
Please check out the North America Sitecore Strategy Lunch Meetup site.
Welcome to Sitecore Standard Values
Welcome to Sitecore Standard Values, the podcast that discusses Digital Experience in a Composable world. The show features a global audience of thought leaders, technologists, business decision makers and also Sitecore employees.
The show is hosted by 6-time Sitecore Strategy MVP, Rick Bauer and EMEA Value Consulting Leader Sultan Semlali. Both of them are Value Consultants and excited to discuss about the intersection of technology and value consulting.
We will be featuring If you're interested in being a guest for the show or have some great ideas to share, feel free to reach out to us.
Sultan: https://www.linkedin.com/in/sultansemlali/
Rick: https://www.linkedin.com/in/sitecordial/