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The Six Sells Podcast

The Six Sells Podcast

By Six Sells

The Six Sells Podcast is a show about marketing, media, advertising and technology.

Hosted by Mike Nicholson, founder of Six Sells, the show invites senior leaders to talk about a number of the topics and challenges that are top of mind at that time.

Listen on Apple, Google, Spotify, Anchor and others.

Questions or enquiries to mike@sixsells.co.uk

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6 minutes with Paul Lowrey on media agency brand survey

The Six Sells PodcastFeb 18, 2021

00:00
18:31
Jon Waite on The Six Sells Podcast

Jon Waite on The Six Sells Podcast

In episode #78 of The Six Sells Podcast, Mike Nicholson met with Jon Waite, Global Managing Director at Havas Media.


The conversation was a wide ranging and touched upon attention metrics, meaningful media, media and creative teams working together, retail media, and even had a tip for media sellers.


* * * * * *

www.sixsells.co.uk

* * * * * *

Six Sells is a global B2B communications agency based in London that serves B2B organisations in many industries, with a particular focus on media, advertising, adtech, and martech.
We help you reach your audiences by creating words, pictures, and videos that enable your people to tell stories, which lead towards the value that your company offers.


Mar 27, 202453:07
Joy Dean on The Six Sells Podcast

Joy Dean on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson speaks with Joy Dean, Head of Addressable Attention, UK, Tobii ATTEX.


Mike has spoken to most of the attention vendors in the industry over the years, yet Tobii are possibly the largest vendor that you have never heard of?


Joy and Mike discus the attention landscape, and Tobii's belief that always on, passively collected, locally sourced ground truth data is essential to ensure that your measurement models are based on the real world.


* * * * * *


Six Sells is a B2B communications agency.

The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles.

On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands.

With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content.

We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms

Email hello@sixsells.co.uk for more information.

www.sixsells.co.uk

Mar 18, 202447:55
Nick Ashley on The Six Sells Podcast

Nick Ashley on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells speaks with Nick Ashley from the Tesco Media & Insights Platform about Retail Media:


- What is it and how should it be defined?

- Is it an opportunity or a threat to the open web?

- Tesco Clubcard data and how to activate it

- Omnichannel advertising 'from sofa to store'

- Examples and case studies


* * * * * *


Six Sells is a B2B communications agency.

The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles.

On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands.

With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content.

We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. We call our approach #PeopleShapedComms

Email hello@sixsells.co.uk for more information.

www.sixsells.co.uk

Feb 28, 202449:11
Tom Sweeney on The Six Sells Podcast

Tom Sweeney on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson speaks with Tom Sweeney, VP of Influencer, at Brainlabs.

At Six Sells we have long understood that people pay a lot more attention to the personable content of people than they do to corporate content published by brands.

It's no wonder then that influencer marketing has evolved in a significant way. It used to be thought of by marketers as a brand or PR play, but is now delivering tangible business results at every stage of the funnel.

This fascinating conversation covered many topics which include:

‣ What is influencer marketing

‣ B2B influencer marketing

‣ Brands adopting home grown influencers

‣ How organic + paid is ‘a no brainer’

‣ Influencer + SEO is a game changer

Tom offers some really fascinating insights into how influencer marketing is performing best today, and how it will perform even better in the future.

* * * * * *


Six Sells is a B2B communications agency for senior executives.

The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles.

On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands.

With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content.

We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people.

Email hello@sixsells.co.uk for more information.

Jan 17, 202401:20:21
Dan Gee on The Six Sells Podcast

Dan Gee on The Six Sells Podcast

In this episode, Mike Nicholson talked to Dan Gee, Global Lead, Advertising, at WeTransfer.


The podcast covers the importance of creativity in digital advertising, and how bringing media and creative people closer together is rarely a bad idea - a challenge that WeTransfer addresses with an internal creative studio who work with advertisers to optimise their campaigns for the platform's unique format, ensuring high impact, and effective messaging.


Mike and Dan also delved into attention metrics, and the shift from traditional viewability metrics to attention metrics in digital advertising.


The attention metrics conversation also covered the environmental impact of billions of ad impressions, with zero attention, in the digital advertising space.


Please follow The Six Sells Podcast on Spotify, and consider giving the show a 5-star rating if you have enjoyed any of our episodes.


#advertising #attentioneconomy #marketing #creativity

Dec 15, 202337:52
Claire Gleeson-Landry on The Six Sells Podcast

Claire Gleeson-Landry on The Six Sells Podcast

Mike Nicholson speaks to Claire Gleeson-Landry, Head of Investment & Sustainable Media, at Good-Loop, about advertising for good.


When brands, consumers, and publishers are on the same 'good' page, together advertising can make a positive impact in the world.


This conversation covered a number of topics which include:


‣ The carbon emissions emitted by digital advertising.

‣ Being more intentional about media planning.

‣ Sustainability - are we talking or acting?

‣ The media agency view.

‣ Carbon estimators.

‣ Approaching carbon reduction targets.

‣ Risks of green-washing and green-hushing.

‣ How can we all make small changes that add up?


* * * * * *

Six Sells is a B2B communications agency.

Our directors, Karen and Mike, have a combined 60 years of marketing, sales and business development experience within media, advertising, adtech and consulting businesses.

www.sixsells.co.uk






#media #adtech #advertising #marketing






Dec 07, 202340:07
John Kearon on The Six Sells Podcast

John Kearon on The Six Sells Podcast

In this episode, Mike Nicholson at Six Sells speaks to John Kearon, co-founder and president of System1 Group.


John has a career that spans spells working at a brand, a media agency, and now works on the creative side.


Above all, this is a wonderful story about perseverance and resilience.


New ideas often take time to get traction. When we consider that human decision making is influenced heavily by what we did before, and what is everybody else doing, something brand new is bound to take time.


Even so, to have the resilience to carry on for 21 months without a single client, as John talks about in this episode, is an amazing and inspirational story. During that time, John talks about living hand to mouth, and doing a little consulting here and there to try and pay the bills.


During this time, John was working on what he describes as an evolutionary algorithm; Generate, Test, Fail and Learn.


Then in month 22, everything changed...

Nov 30, 202341:15
Cameron Church on The Six Sells Podcast

Cameron Church on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson had a conversation with Cameron Church, Founder at Watching That.

We discussed analytics for the Future of TV, and lots more!



Oct 27, 202339:18
Marc Guldimann on The Six Sells Podcast

Marc Guldimann on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson talks with Marc Guldimann about the three metrics to pay attention to as it relates to advertising attention.


Marc is the CEO of Adelaide, who are an industry leader in the rapidly growing field of real-time attention measurement.


In this discussion, Marc and Mike talked about the pros and cons of eye-tracking data versus probabilistic page level data, and 'the third wave of attention which relates to outcomes.


******


Six Sells is a B2B communications agency for sales and marketing leaders.


We help your client-facing people to speak to more of your ideal clients, more often, via social media and personable content.


We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services.


Email hello@sixsells.co.uk for more information.

Oct 17, 202330:45
Rachel Powney on The Six Sells Podcast
Oct 14, 202301:01:46
Six Sells Shorts: The scariest number in B2B Marketing?

Six Sells Shorts: The scariest number in B2B Marketing?

The scariest number in B2B Marketing?

According to 'hot-off-the-press' research by The B2B Institute, having researched 7,046 companies across five different verticals, that number is 16%.

16% represents the piffling average overlap between the people seeing marketing communications and the people seeing sales comms.

Here's a few thoughts about why that is such a big issue, and what we might do about it.

If you listen via the player on our website, you can review my suggestions at the same time - https://www.sixsells.co.uk/blog/the-16-gap-between-b2b-sales-and-marketing-communications


www.sixsells.co.uk

#PeopleShapedComms

Oct 09, 202308:32
Six Sells Shorts: Marrying scale with 1-2-1 messaging in sales

Six Sells Shorts: Marrying scale with 1-2-1 messaging in sales

How do you marry the need for scale in your sales messaging, with the 1-2-1, more personalised, bespoke communications?

I'll give you my thoughts on that in these 7 minutes.

The inspiration for this new, shorter format was a question I was asked after publishing the interview with Barney Worfolk-Smith on the state of B2B sales.

When asked a question that doesn't have a simple answer, I often reply with a voice note in Slack, WhatsApp or wherever.

It's quicker, easier and more personable. I decided to trial publishing those voice notes to a wider audience, to see if they were helpful to people other than the author of the question.

Please let me know your thoughts - if these shorter voice notes are helpful I'll continue them, if not, I will stop! 🧡


******


Six Sells is a B2B Communication agency for sales and marketing leaders.

We offer bespoke training, consulting, or done-for-you services that can help you with your B2B sales and marketing efforts.

Email hello@sixsells.co.uk for more information, and Karen or Mike will get back to you right away.

www.sixsells.co.uk



Oct 05, 202307:09
Barney Worfolk-Smith on The Six Sells Podcast

Barney Worfolk-Smith on The Six Sells Podcast

Are you contributing to the "avalanche of irrelevance" in buyers inboxes?


In this 'must-listen' episode of The Six Sells Podcast, Mike Nicholson of Six Sells speaks with Barney Worfolk-Smith of DAIVID about how cold B2B sales is fast becoming a "lose, lose, lose, lose" game.


Being the 'familiar signal' and not the noise is essential for success when our clients are drowning in email.


#b2bsales #sales #marketing #advertising #media

Sep 29, 202301:16:59
Mark Challinor on The Six Sells Podcast

Mark Challinor on The Six Sells Podcast

Mark Challinor is Media Advertising Initiative Lead at INMA, The International News Media Association.


In this episode, Mark talks with Mike Nicholson at Six Sells about the 'heaven and hell' of AI with his publishers hat on.


#ai #publishing #advertising #inma

Sep 24, 202343:58
Khyati Pal on The Six Sells Podcast

Khyati Pal on The Six Sells Podcast

Khyati Pal is the Marketing Director of Keystream.


In this episode of The Six Sells Podcast, Khyati spoke to Mike Nicholson at Six Sells about:


• Planning for better alignment between sales and marketing

• The power in your people

• Balancing the need for both long-term and short-term marketing


******


About Six Sells:


Six Sells is a people-shaped B2B communications agency.


Our directors, Karen and Mike, have a combined 60 years of marketing, sales, and business development experience within media, advertising, and adtech businesses.


Our team works with your leadership team to define your target audiences, and the messages you wish to deliver to each of those target audiences, and then identify the people within your business who are best placed to lead the communication of each of those topics, to each of those audiences.


We then help with training, consulting, and content creation services that will amplify your communications towards your ideal clients, thus increasing touchpoints between sellers and buyers.


******


All inquiries please to mike@sixsells.co.uk



Aug 01, 202345:48
Karen Nelson-Field on The Six Sells Podcast

Karen Nelson-Field on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells spoke to Karen Nelson-Field of Amplified Intelligence about the rising practice of measuring human attention to advertising.


Some of the questions we discussed were:


Attention decay - what it it, what influences it and why should you care?


Memory consolidation - how seconds of attention lead to days of memory.


Viewability, Time in View, and Attention - How Should We Be Thinking About and Using These Three Metrics?



Creativity - Should we Be designing creatively for the environment we're buying?


'How long is this ad placement' - this is a question we never ask for display advertising, but should we consider how long it takes for our display ad to communicate a point, and if it aligns with the ad placements we're buying?


Karen was at her brilliant best, and this is well worth a listen for anybody working in marketing and advertising.


P.S. This was the first ever episode of The Six Sells Podcast to be recorded in a studio - please do let me know if you noticed an improvement in quality, and if you did, was it worth the additional work? Email is mike@sixsells.co.uk


#advertising #media #marketing #attention








Jun 15, 202334:48
Jon Walsh on The Six Sells Podcast

Jon Walsh on The Six Sells Podcast

Mike Nicholson from Six Sells speaks to Jon Walsh of JobsInAdTech.com about the layoffs in the industry, and how people might want to think about finding their next role.


Also a first-ever playing of the JobsInAdTech.com audio ad!



www.sixsells.co.uk | #peopleshapedcomms

#jobs #adtech #recruitment


Jun 07, 202323:23
Fern Potter on The Six Sells Podcast

Fern Potter on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells talks with Fern Potter, VP, Business and Product Strategy, at Multilocal about advertising targeting in a privacy-first world, sustainability, Supply path optimisation, and more.



May 17, 202318:30
Ian Forrester on The Six Sells Podcast

Ian Forrester on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells speaks with Ian Forrester from DAIVID about how marketers can understand attention captured, emotions evoked, what really works, and why, when it comes to their advertising creative.



#advertising #attention #media #ai

May 01, 202336:35
Orlando Wood on The Six Sells Podcast

Orlando Wood on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells speaks with Orlando Wood from System 1 about advertising effectiveness, why it is in decline, and what we can do about it.


A study that looked at more than 15 years of TV advertising found that it was the right-brain elements of advertising that were most effective. Elements such as dialogue, one scene unfolding with progression (story), play on words, music with melody, distinctive accents, and characters (voice, movement, expression) were found to be the most effective, yet their use is in decline.


Orlando Wood is Chief Innovation Officer, System1 Group, Author of Lemon and Look Out (IPA).

Apr 28, 202349:50
Michelle Randall and Mike Follett on The Six Sells Podcast

Michelle Randall and Mike Follett on The Six Sells Podcast

In this episode of The Six Sells Podcast ...


Mike Nicholson speaks with Michelle Randall of Digital Turbine and Mike Follett of Lumen Research about planning for attention.


The questions explored in this conversation include:


‣ How much attention is enough attention?

‣ What do high-attention environments have in common?

‣ The different in attention needs between nudging people towards a known brand vs telling a brand story?

‣ Does more attention equal more memory?


#advertising #media #marketing #attentioneconomy









Apr 23, 202348:46
Bill Swanson on The Six Sells Podcast

Bill Swanson on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson speaks to Bill Swanson about video advertising, contextual targeting, AI, and more.

Bill Swanson has over 20 years of digital publishing and ad-tech experience and he currently leads international expansion as the SVP of EMEA at Connatix, a video technology company for publishers and advertisers. As a respected digital media and advertising leader, Bill plays an integral role in driving expansion and strategy for both buy and sell sides of the business across the EMEA region.


Please do listen and share with your followers on LinkedIn, Twitter, and beyond.


Note: Please excuse the slight audio echo that appears in a few places. It is very light, and shouldn't compromise your enjoyment of the show.



Apr 03, 202327:39
John Sills on The Six Sells Podcast

John Sills on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells speaks to John Sills, Managing Partner at The Foundation, and author of the book The Human Experience. 

John talks about how to make life better for customers and how to create a more 'human' successful organization.

"Companies are full of humans that are not allowed to act in a human way" say's John.



Mar 14, 202301:00:44
Gareth Turner on The Six Sells Podcast

Gareth Turner on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson of Six Sells speaks to Gareth Turner, former marketer at Weetabix, and current founder of the marketing consultancy, Big Black Door.

Gareth and Mike discussed a wide range of topics including:

‣ Awareness and reputation building on LinkedIn

‣ AI in marketing 

‣ CMO’s focus in 2023

‣ Favourite ad campaign of 2022

‣ Advice for those entering the industry



Jan 12, 202350:15
Phil Rowley on The Six Sells Podcast

Phil Rowley on The Six Sells Podcast

In this episode of The Six Sells Podcast Mike Nicholson from Six Sells speaks to Phil Rowley, Head of Futures, at Omnicom Media Group about their new report, titled 'At The Edge; the next decade in tech'.

Phil shares some really interesting stories about start-up tech companies that will perhaps usher in a decade of tech that is based on the themes of kindness, assistance, protection, connection, fairness, and responsibility.

There are plenty more examples in the report itself, so please download it for free here - https://reportsuk.omnicommediagroup.com/38109/84989/index.html





Jan 05, 202347:18
Stefanie Briec on The Six Sells Podcast

Stefanie Briec on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells speaks to Stefanie Briec at Freewheel about the state of TV advertising, both linear and connected TV.

The conversation started by asking a question that probably hasn't been asked much in recent years and then explores how marketers and media planners are traversing the fragmented CTV marketplace as they plan, deliver and measure advertising campaigns.

Stefanie shared her thoughts on a range of topics which include:

‣ What TV adds to a media plan

‣ Benefits offer CTV

‣ Planning, delivering, and measuring campaigns 

‣ Solving the fragmented supply ecosystem

‣ Scale in CTV

‣ Investment in CTV

‣ The future of CTV









Jan 04, 202329:36
Jo Eckersley on The Six Sells Podcast

Jo Eckersley on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson of Six Sells speaks to Jo Eckersley, CEO, of Bubbl.

Can you imagine a commercial scenario where the experience for brands, publishers, and consumers was perfectly balanced? If so, you may have just imagined Bubbl.

Bubbl’s geolocation plugin supercharges existing mobile apps to drive in-the-moment customer engagement, revenue, and loyalty. Businesses can easily create virtual fences and deliver pre-built location-aware push notifications, images, videos, and surveys to app users crossing digitally-defined areas without the need for IP or phone tracking.

In this episode, we discuss both ideas and case studies for fast food, sports, and travel, but the opportunities are virtually limitless.

Jan 03, 202337:59
Anthony Crocker on The Six Sells Podcast

Anthony Crocker on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells talks to Anthony Crocker at The Telegraph.

Anthony is the Head of Commercial Success Strategy at the Telegraph, and he talks to Mike about a number of topics including:


‣ Moving to a subscription model

‣ Fewer ads, more impact

‣ Putting the experience of the consumer first

‣ The metrics that matter 

‣ Measuring and reporting

‣ Sustainability 



Dec 21, 202242:27
Faris Yakob on The Six Sells Podcast

Faris Yakob on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells speaks to Faris Yakob of Genius Steals.

Faris is also author of the book Paid Attention, and spoke to Mike about many things including how the traditional model of advertising is broken, his career to-date, the ingredients of an emotional ad, and so much more.


Nov 14, 202201:04:17
Rory Sutherland on The Six Sells Podcast

Rory Sutherland on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson speaks to Rory Sutherland, Vice Chair, at Ogilvy UK.

In this hour and half, we covered so much ground including Rory's views on why the political situation in the UK ISN'T a sh*t show, B2B marketing, the importance of reputation and personal brands, the attention economy, the power of stories, how best to learn, the book he learned the most from, the one advertising legend he would want to listen to and much, much more.

Oct 28, 202201:31:31
Richard Reeves on The Six Sells Podcast

Richard Reeves on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson of Six Sells speaks to Richard Reeves, Managing Director, at The Association on Online Publishers (AOP)

In this wide-ranging conversation we talk about:

‣ Big challenges for UK publishers

‣ Measuring attention 

‣ Supply chain optimisation 

‣ The rise of audio advertising plus more.



Oct 21, 202251:29
Phil Barden on The Six Sells Podcast

Phil Barden on The Six Sells Podcast

Phil Barden is the author of the book Decoded, The Science Behind Why We Buy, and the MD of Decode Marketing, a company that leverages decision science to empower brands to maximize marketing effectiveness.

Before joining Decode, Phil spent 25 years in senior marketing roles at brands such as Unilever, Diageo, and T-Mobile before something changed when he discovered a  'fascinating, new mental model' on how to understand why people buy.

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells speaks to Phil about that journey.





Sep 29, 202250:29
Shazia Ginai on The Six Sells Podcast

Shazia Ginai on The Six Sells Podcast

How does your brain respond to advertising? On this episode of The Six Sells Podcast, Mike Nicholson of Six Sells spoke to Shazia Ginai, UK CEO, at Neuro Insight about how our brains work, our need for human connection and narrative, how humans are wired for story, the rise of Tik Tok, brand advertising, and lots, lots more. You will not want to miss this one!

Sep 08, 202245:49
Sergii Denysenko The Six Sells Podcast

Sergii Denysenko The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson of Six Sells talks to Sergii Denysenko, CEO, of MGID, who is based in Ukraine.

As well as talking about native content, ethical advertising, supporting quality journalism and contextual advertising, Sergii talks about leading a company through war. 



Aug 18, 202230:51
Sam Tatam on The Six Sells Podcast

Sam Tatam on The Six Sells Podcast

In this episode of the Six Sells Podcast, Mike Nicholson at Six Sells talks with Sam Tatum, who is the head of behavioural insight at Ogilvy, and also the author of the excellent book, Evolutionary Ideas.

In the book, and this conversation, Sam unpacks some of the psychological principles that drive our decision-making and shares with us some ideas on how we might use those principles. 

Sam helps us to understand how behavioural science and evolutionary psychology can help us to solve tomorrow’s challenges, by borrowing from yesterday’s solutions.

Evolutionary Ideas is available from all good book stores and on Amazon here - https://www.amazon.co.uk/Evolutionary-Ideas-Unlocking-innovation-challenges/dp/0857197878/ref=sr_1_1?crid=3HXS22DJDC2F&keywords=Evolutionary+Ideas&qid=1659600022&sprefix=evolutionary+ideas%2Caps%2C64&sr=8-1


About Six Sells:

Six Sells is a people-marketing agency that works 1-2-1 with your execs to get ideas out of their heads, and into the newsfeed of your ideal clients with our ghostwriting and social networking training services.






Aug 04, 202239:26
Kira LeBlanc, Chief Marketing Officer, Hivestack, on The Six Sells Podcast

Kira LeBlanc, Chief Marketing Officer, Hivestack, on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells speaks with Kira LeBlanc, Chief Marketing Officer, at Hivestack.

We talk about what has changed and what has stayed the same since the first advertising billboard was erected in 1870.

The conversation touched upon lots of topics that include:


‣ The enduring qualities of OOH

‣ The rise of Digital OOH

‣ Measurement 

‣ Outdoor in the media mix

‣ Brand safety in Digital OOH





Aug 01, 202223:40
Charlie Cadbury, CEO, at Say it Now on The Six Sells Podcast

Charlie Cadbury, CEO, at Say it Now on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson at Six Sells talks to Charlie Cadbury, CEO, at Say it Now.

Say it Now is an actionable audio technology company that is enabling brands to create advertising that you can talk to via a voice assistant like Siri, Amazon, or Google Home.

In this episode, we touch upon the history of audio-only communication, the power of audio, some use cases on how brands are using voice assistants in their marketing today, and what the future might look like.




Jul 14, 202222:52
Saint Betteridge, Chief Commercial Officer, at Picnic on The Six Sells Podcast

Saint Betteridge, Chief Commercial Officer, at Picnic on The Six Sells Podcast

In this episode, Mike Nicholson at Six Sells speaks to Saint Betteridge, Chief Commercial Officer, at Picnic about a wide range of topics that include privacy-first advertising, mobile ad formats, contextual targeting, attention, and creativity in advertising. 

In truth, there is a lot more in this 30-minute conversation so give it a listen!

Want to ask Saint a question about this episode? Visit this LinkedIn post and ask him in the comments.

Jul 01, 202229:54
Stephen Upstone, CEO at Loop Me, on The Six Sells Podcast

Stephen Upstone, CEO at Loop Me, on The Six Sells Podcast

This episode of The Six Sells Podcast was recorded at Cannes Lions 2022! Mike Nicholson, Founder at Six Sells, speaks with Stephen Upstone, CEO, at Loop Me and the conversation touches on many different topics including advertising in a privacy-first world, creativity, the Lopp Me raise, and the future of mobile advertising to name but a few.

Jun 26, 202219:19
Michael Nevins, CMO of Equativ, on The Six Sells Podcast

Michael Nevins, CMO of Equativ, on The Six Sells Podcast

In this episode of The Six Sells Podcast. Mike Nicholson of Six Sells talks to Michael Nevins, Chief Marketing Officer, at Equativ. 

In this conversation, we touched upon many subjects including:

‣ Putting the consumer first 

‣ Privacy-first advertising 

‣ Contextual targeting 2.0

‣ Measuring attention

‣ The importance of creative 

Jun 23, 202223:52
Twitter attention study

Twitter attention study

In this episode of The Six Sells Podcast, Mike Nicholson of Six Sells talks with Lisa Cowie from Twitter, Karen-Nelson Field from Amplified Intelligence, and JP Edwards at OMD about some brand new research around attention to advertising on Twitter.

We touched on many subjects including:

‣ How much attention is enough?

‣ Active vs Passive attention

‣ Who is responsible for creating attention, the publisher, the creative?



Jun 15, 202234:53
AdWeek Europe: Andrew Howe of RTB House talks to us about ad targeting after the cookie
May 30, 202207:13
AdWeek Europe: Laura Chaibi talking about measurement in a fragmented market

AdWeek Europe: Laura Chaibi talking about measurement in a fragmented market

In this episode, a part of a series from AdWeek Europe 2022, Laura Chaibi talks about how brands grow in a positive way while tackling the measurement challenge that a fragmented media landscape creates.

Laura is the International Director of Ad Marketing & Insights, at Roku - you can connect with her on LinkedIn if you would like to hear more about her work at Roku.


******

About Six Sells: 

Six Sells is a small but perfectly formed people-marketing agency, with a combined 80 years of experience in the media and advertising industry. We train and enable your sellers to get the attention of more of your ideal clients, more often, using the power of personalised ghostwritten content and LinkedIn.

May 30, 202211:12
AdWeek Europe: Fiona Gordon, CEO of Ogilvy, on the challenge of communicating through perpetual change

AdWeek Europe: Fiona Gordon, CEO of Ogilvy, on the challenge of communicating through perpetual change

In this episode, which is a part of a series from AdWeek Europe 2022, Fiona Gordon, CEO, at Ogilvy UK talks about the realisation that we are now trying to communicate to consumers through a period of perpetual change. 

First, we had Covid, then the war, and inflation, and high prices, and supply chain challenges ... the list goes on. Well worth 6 minutes of your time to listen to Fiona's thoughts.



May 25, 202205:38
AdWeek Europe: Mike Follett on brand new attention research into mobile gaming advertising

AdWeek Europe: Mike Follett on brand new attention research into mobile gaming advertising

In this episode, part of a series from AdWeek Europe 2022, Mike Follett of Lumen Research, talks to Mike Nicholson of Six Sells about brand new attention research into mobile gaming advertising with AdColony.

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About Six Sells:

Our mission at Six Sells is to help your sellers to get the attention of more of your ideal clients, more often, using social media and content.

Sellers is a term that refers to anybody from the CEO down, with a client-facing role and an interest in the revenue number.

Our training and content support helps your sellers to build their personal brands, which leads to professional success.

How do we do it?

1 - Training - helping your client-facing people to better leverage social media as a sales, marketing, and PR channel. (Never any cold spam!)

2 - Content Strategy - we help you to create a client-focused content strategy that gives your messaging consistency across all of your sellers.

3 - Content - We ghostwrite bespoke content for your sellers on a consistent, frequent basis, which helps them deliver your content strategy in their own voice.

Feel free to connect with founder, Mike Nicholson, if you have any questions - mike@sixsells.co.uk


May 21, 202243:16
AdWeek Europe: Rory Sutherland from Ogilvy on agency renumeration

AdWeek Europe: Rory Sutherland from Ogilvy on agency renumeration

In this episode, part of a series from AdWeek Europe 2022, Rory Sutherland, Vice-Chair of Ogilvy UK, talks to Mike Nicholson of Six Sells about how agencies add value, and how they get paid, are misaligned.


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About Six Sells:

Our mission at Six Sells is to help your sellers to get the attention of more of your ideal clients, more often, using social media and content.

Sellers is a term that refers to anybody from the CEO down, with a client-facing role and an interest in the revenue number.

Our training and content support helps your sellers to build their personal brands, which leads to professional success.

How do we do it?

1 - Training - helping your client-facing people to better leverage social media as a sales, marketing, and PR channel. (Never any cold spam!)

2 - Content Strategy - we help you to create a client-focused content strategy that gives your messaging consistency across all of your sellers.

3 - Content - We ghostwrite bespoke content for your sellers on a consistent, frequent basis, which helps them deliver your content strategy in their own voice.

Feel free to connect with founder, Mike Nicholson, if you have any questions - mike@sixsells.co.uk











May 21, 202215:03
AdWeek Europe: Fiona Salmon of Captify on supporting quality journalism

AdWeek Europe: Fiona Salmon of Captify on supporting quality journalism

In this episode, which is a part of a series from AdWeek Europe 2022, Fiona Salmon, Global VP Partnerships at Captify, talks to Mike Nicholson of Six Sells about the importance of supporting quality journalism and much more. 

Listen to how Fiona is thinking about that, sustainability, and supporting women through menopause in this episode.




May 20, 202223:58
AdWeek Europe: Lianre Robinson from Codec discussed the talent gap in our industry

AdWeek Europe: Lianre Robinson from Codec discussed the talent gap in our industry

In this episode, which is a part of a series from AdWeek Europe 2022, Lianre Robinson, CEO, of Codec, talks to Mike Nicholson of Six Sells about the talent gap in our industry. 

Listen to how Lianre and the team at Codec are thinking about this challenge.



May 20, 202210:13
AdWeek Europe: Tom Jenen at Brand Metrics talks about measuring the effectiveness of brand advertising

AdWeek Europe: Tom Jenen at Brand Metrics talks about measuring the effectiveness of brand advertising

In this episode, which is a part of a series from AdWeek Europe 2022, Tom Jenen, Chief Revenue Officer, at Brand Metrics talks to Mike Nicholson of Six Sells about the age-old problem of measuring the effectiveness of brand advertising. 

Listen to how Tom and the team at Brand Metrics tackle this challenge.




May 20, 202211:34
Measuring consumer's emotional response - The Six Sells Podcast with Scott Brown, CEO, Immersion

Measuring consumer's emotional response - The Six Sells Podcast with Scott Brown, CEO, Immersion

In this episode of The Six Sells Podcast, Mike Nicholson talks to Scott Brown, CEO, of Immersion.

Immersion helps marketers to measure consumers' emotional response to advertising and predict their resulting behaviours.

In the attention economy, our industry is fast moving towards eye-tracking studies to see what consumers look at, but with Immersion, you can also measure what a consumer felt.

Measuring Oxytocin and Dopamine and their effect on our hearts via a smartwatch is a game-changer for brands who want to understand how their advertising makes people feel.

The DDBO case study showed that Immersion could predict, with 83% accuracy, which advertisements would create the largest sales bumps.

Anybody involved in media, marketing, and advertising should listen to this podcast carefully.


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About Six Sells:

Our mission at Six Sells is to help your sellers to get the attention of more of your ideal clients, more often, using social media and content.

Sellers is a term that refers to anybody from the CEO down, with a client-facing role and an interest in the revenue number.

Our training and content support helps your sellers to build their personal brands, which leads to professional success.

How do we do it?

1 - Training - helping your client-facing people to better leverage social media as a sales, marketing, and PR channel. (Never any cold spam!)

2 - Content Strategy - we help you to create a client-focused content strategy that gives your messaging consistency across all of your sellers.

3 - Content - We ghost-write bespoke content for your sellers on a consistent, frequent basis, which helps them deliver your content strategy in their own voice.

Feel free to connect with founder, Mike Nicholson, if you have any questions - mike@sixsells.co.uk


Mar 16, 202248:46