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The Six Sells podcast

The Six Sells podcast

By Mike Nicholson
The Six Sells podcast is about sales and marketing and the art and science of selling stuff!

Talking to people with interesting ideas who are working somewhere between a brand and a customer.

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Episode Four: Talking attention with Mike Follett at Lumen Research

The Six Sells podcast

Episode Six: Talking sales, marketing and innovation with Liam Brennan of Mediacom
Liam Brennan has spent 15 years working in media agencies and is currently the Global Director of Innovation at Mediacom in London. In this episode of the Six Sells Podcast, Mike Nicholson talks to Liam Brennan about how sales and marketing to agencies has changed during the lockdown as face-to-face opportunities went away, and how to be successful.  We talked about automated emails at 11am on a Tuesday and how that might be the wrong strategy, and also about innovation, the need for diverse agencies teams and lots more.
September 11, 2020
Episode Five: Building your social media following from scratch with Rob Moore, CEO of Progressive Property
Does childhood adversity create entrepreneurs?  What do Bill Gates, Richard Branson, Steve Jobs, and Elon Musk have in common? How big a marketing opportunity is social media for businesses, and how can you build your audience from scratch? In this episode, we talk to multi-millionaire Rob Moore, who is an entrepreneur, author, CEO, mentor. A fascinating insight into Rob from childhood to today, and how he used social media to build millions in revenue.
June 30, 2020
Episode Four: Talking attention with Mike Follett at Lumen Research
We live in an attention economy.  If you are in and sales, marketing, or communications role, your first job is to capture somebody's attention. Without attention, no communication can take place. In this episode of The Six Sells Podcast, Mike Nicholson has a fascinating conversation with Mike Follett from Lumen Research about attention.  
June 11, 2020
Episode Three: Talking attention with Ben Dimond at Playground XYZ
In Episode three of the Six Sells podcast, we talk about attention.  What is attention, how do we get it and what can we learn from Playground XYZ who measure human attention on digital advertising? Attention is fleeting and so fragile, yet it is absolutely vital to the success of all sales and marketing communications. Without attention, no communication can take place. Ben Dimond is Head of EMEA for Playground XYZ.  He has spent 18 years in media and advertising roles starting at a media agency, before moving to a mobile advertising network and finally setting up Playground XYZ in Europe. Playground XYZ is on a mission to master the art and science of maximizing consumer attention. The company has built the world’s first technology stack that integrates visual attention measurement, analytics, and media optimization called the Attention Intelligence Platform.
May 20, 2020
Episode Two: Mark Challinor
Welcome to episode two of The Six Sells Podcast. In this episode, we talk to Mark Challinor about the past, present, and future of news media publishing. Mark has held senior roles at Trinity Mirror, Associated Newspapers, and The Telegraph as well as within the trade organisation INMA (International News Media Association). This conversation starts off talking about Mark's recent battle with the COVID-19 virus before taking us back to news media in the 1990's, before bringing us up to 2020, and then thinking about what the future holds. Follow on Twitter - Mark Challinor, Mike Nicholson or Six Sells
May 14, 2020
Episode One: Matt Stockbridge
Welcome to episode one of The Six Sells Podcast. In this episode we talk to Matt Stockbridge, former Growth Analytics at Mondelēz International (think Cadbury's). Matt spent 15 years the first 15 years of his career at Taylor Nelson/ AGB / Kantar and his work included U&As, Conjoint, Pricing and Portfolio management looking after clients including Procter & Gamble, Unilever, McVities, Nestle, Johnson & Johnson, and GSK. Ten years ago Matt moved to Cadbury, which became Kraft and is now Mondelēz International. At Mondelēz, Matt was asked to set up the analytics practice for their chocolate business in Europe and was also pivotal in the partnerships built with Google, Facebook, Twitter, Oath, and Snap. Today Matt runs his own business, Trinity Projects, and is focussed on helping brands to make better evidence-based decisions.
May 3, 2020