Does childhood adversity create entrepreneurs? What do Bill Gates, Richard Branson, Steve Jobs, and Elon Musk have in common? How big a marketing opportunity is social media for businesses, and how can you build your audience from scratch?
In this episode, we talk to multi-millionaire Rob Moore, who is an entrepreneur, author, CEO, mentor.
A fascinating insight into Rob from childhood to today, and how he used social media to build millions in revenue.
We live in an attention economy.
If you are in and sales, marketing, or communications role, your first job is to capture somebody's attention. Without attention, no communication can take place.
In this episode of The Six Sells Podcast, Mike Nicholson has a fascinating conversation with Mike Follett from Lumen Research about attention.
In Episode three of the Six Sells podcast, we talk about attention.
What is attention, how do we get it and what can we learn from Playground XYZ who measure human attention on digital advertising? Attention is fleeting and so fragile, yet it is absolutely vital to the success of all sales and marketing communications. Without attention, no communication can take place.
Ben Dimond is Head of EMEA for Playground XYZ. He has spent 18 years in media and advertising roles starting at a media agency, before moving to a mobile advertising network and finally setting up Playground XYZ in Europe.
Playground XYZ is on a mission to master the art and science of maximizing consumer attention. The company has built the world’s first technology stack that integrates visual attention measurement, analytics, and media optimization called the Attention Intelligence Platform.
Welcome to episode two of The Six Sells Podcast.
In this episode, we talk to Mark Challinor about the past, present, and future of news media publishing.
Mark has held senior roles at Trinity Mirror, Associated Newspapers, and The Telegraph as well as within the trade organisation INMA (International News Media Association).
This conversation starts off talking about Mark's recent battle with the COVID-19 virus before taking us back to news media in the 1990's, before bringing us up to 2020, and then thinking about what the future holds.
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Welcome to episode one of The Six Sells Podcast.
In this episode we talk to Matt Stockbridge, former Growth Analytics at Mondelēz International (think Cadbury's).
Matt spent 15 years the first 15 years of his career at Taylor Nelson/ AGB / Kantar and his work included U&As, Conjoint, Pricing and Portfolio management looking after clients including Procter & Gamble, Unilever, McVities, Nestle, Johnson & Johnson, and GSK.
Ten years ago Matt moved to Cadbury, which became Kraft and is now Mondelēz International. At Mondelēz, Matt was asked to set up the analytics practice for their chocolate business in Europe and was also pivotal in the partnerships built with Google, Facebook, Twitter, Oath, and Snap.
Today Matt runs his own business, Trinity Projects, and is focussed on helping brands to make better evidence-based decisions.