Episode Nine of The Six Sells Podcast is a conversation around digital advertising fraud.
In the early days of media it was always possible for a marketer to see their advertising in situ, but not so in today's programmatic digital world.
In this episode, Mike Nicholson of Six Sells hosts Dr. Augustine Fou, a digital marketer of 25 years who become an Ad Fraud Investigator "because he had to"
Dr Fou talks about how the size of the problem, how fraudsters are stealing millions of pounds, and how ad fraud "Is an incentive problem, not a technology problem".
Dr. Augustine Fou is a digital marketer of 25 years, and currently, an independent ad fraud auditor, consulting for advertisers and publishers. He was the former Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical device, and healthcare clients.
Dr. Fou also taught digital strategy and integrated marketing at Rutgers University and NYU's School of Continuing and Professional Studies. Dr. Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead at McCann/MRM Worldwide.
ARTICLES / PUBLICATIONS:
GROUP CHIEF DIGITAL OFFICER, Healthcare Consultancy Group (An Omnicom Company)
MCKINSEY & CO, Advanced Professional Degree
CLIENT SIDE (American Express) / AGENCY SIDE EXPERIENCE (Omnicom, IPG)
ADJUNCT PROFESSOR (Rutgers, NYU)
AUTHOR / COLUMNIST (Forbes, ClickZ, MediaPost)
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
Disclaimer: The views expressed in this podcast do not necessarily reflect the views of Mike Nicholson or Six Sells Limited.
Episode eight of The Six Sells Podcast welcomes not one, not two, but three special guests to talk about their new book.
Belonging is a book about working together to build a better, kinder workplace.
Our special guests in this episide are:
Sue Unerman, Chief Transformation Officer, Mediacom.
Kathryn Jacob OBE, Chief Executive, Pearl & Dean.
Mark Edwards, Mindfulness, Creativity, Storytelling and Pitching consultant, trainer and coach
Mike Nicholson from Six Sells hosted as usual, and we discussed a number of topics including:
What does a better, kinder workplace look like to you?
Communication - do people know what they can and can't say?
The possible danger that hiring managers are hiring in their own image, and trying to fit into the culture they have today, not the culture they want tomorrow.
The importance of listening, empathy, and understanding.
What can today's leaders do to build a diverse workforce?
Rory Sutherland was a copywriter and creative director at Ogilvy for over 20 years, before founding Ogilvy’s behavioral science practice
He is the author of two books, Wiki Man and Alchemy, and has given three absolutely fantastic TED Talks in Life Lessons from an Ad Man, Sweat the Small Stuff, and Perspective is Everything.
Rory is also a Fellow at The B2B Institute and coined the phrase 'marketing is a mindset' (not a department or cost centre).
Liam Brennan has spent 15 years working in media agencies and is currently the Global Director of Innovation at Mediacom in London.
In this episode of the Six Sells Podcast, Mike Nicholson talks to Liam Brennan about how sales and marketing to agencies has changed during the lockdown as face-to-face opportunities went away, and how to be successful.
We talked about automated emails at 11am on a Tuesday and how that might be the wrong strategy, and also about innovation, the need for diverse agencies teams and lots more.
Does childhood adversity create entrepreneurs? What do Bill Gates, Richard Branson, Steve Jobs, and Elon Musk have in common? How big a marketing opportunity is social media for businesses, and how can you build your audience from scratch?
In this episode, we talk to multi-millionaire Rob Moore, who is an entrepreneur, author, CEO, mentor.
A fascinating insight into Rob from childhood to today, and how he used social media to build millions in revenue.
We live in an attention economy.
If you are in and sales, marketing, or communications role, your first job is to capture somebody's attention. Without attention, no communication can take place.
In this episode of The Six Sells Podcast, Mike Nicholson has a fascinating conversation with Mike Follett from Lumen Research about attention.
In Episode three of the Six Sells podcast, we talk about attention.
What is attention, how do we get it and what can we learn from Playground XYZ who measure human attention on digital advertising? Attention is fleeting and so fragile, yet it is absolutely vital to the success of all sales and marketing communications. Without attention, no communication can take place.
Ben Dimond is Head of EMEA for Playground XYZ. He has spent 18 years in media and advertising roles starting at a media agency, before moving to a mobile advertising network and finally setting up Playground XYZ in Europe.
Playground XYZ is on a mission to master the art and science of maximizing consumer attention. The company has built the world’s first technology stack that integrates visual attention measurement, analytics, and media optimization called the Attention Intelligence Platform.
Welcome to episode two of The Six Sells Podcast.
In this episode, we talk to Mark Challinor about the past, present, and future of news media publishing.
Mark has held senior roles at Trinity Mirror, Associated Newspapers, and The Telegraph as well as within the trade organisation INMA (International News Media Association).
This conversation starts off talking about Mark's recent battle with the COVID-19 virus before taking us back to news media in the 1990's, before bringing us up to 2020, and then thinking about what the future holds.
Follow on Twitter - Mark Challinor, Mike Nicholson or Six Sells
Welcome to episode one of The Six Sells Podcast.
In this episode we talk to Matt Stockbridge, former Growth Analytics at Mondelēz International (think Cadbury's).
Matt spent 15 years the first 15 years of his career at Taylor Nelson/ AGB / Kantar and his work included U&As, Conjoint, Pricing and Portfolio management looking after clients including Procter & Gamble, Unilever, McVities, Nestle, Johnson & Johnson, and GSK.
Ten years ago Matt moved to Cadbury, which became Kraft and is now Mondelēz International. At Mondelēz, Matt was asked to set up the analytics practice for their chocolate business in Europe and was also pivotal in the partnerships built with Google, Facebook, Twitter, Oath, and Snap.
Today Matt runs his own business, Trinity Projects, and is focussed on helping brands to make better evidence-based decisions.