Sketchy Ideas

Sketchy Ideas Episode 93 Show Notes

:10  Intro

Sketchy Ideas Episode 92 Show Notes

:10  Intro

Sketchy Ideas Episode 90 Show Notes

:10  Intro

Sketchy Ideas Episode 89 Show Notes

:10  Intro

Sketchy Ideas Episode 88 Show Notes

:10  Intro

Sketchy Ideas Episode 87 Show Notes

:10  Intro

Sketchy Ideas Episode 86 Show Notes

:10  Intro

Sketchy Ideas Episode 85 Show Notes

:10  Intro

Sketchy Ideas Episode 84 Show Notes

:10  Intro

Sketchy Ideas Episode 83 Show Notes

:10  Intro

Sketchy Ideas Episode 82 Show Notes

:10  Intro

Sketchy Ideas Episode 81 Show Notes

:10  Intro

Sketchy Ideas Episode 80 Show Notes

:10  Intro

Sketchy Ideas Episode 79 Show Notes

2:00  Intro

:30  Intro

4:00 How do we build rapport?

• If you are not a marketer that’s okay
• During rapport building stage, you still have to make it about the guest
• Read “how to read friends and influence people”
• There are things you can do to make sure people are getting back to you
  • You will fail and people will say no that’s okay
  • Don’t always make small talk
    • Need value
    • Need to make a business
    • Establish relationships
• # 1 thing in building rapport is responding in a timely manner
• Always say “thank you for your time” not “sorry”
  • Most people will get back to you
  • Follow their cadence

8: 20 Follow traditional communication

• If they don’t like email and tell you that DON’T EMAIL THEM
• Most of these individuals have people managing their communication and will tell you to do so
• When you make the ask this is when you will get that response to get in touch with assistant
  • If they say no it doesn't always mean no
  • Could need to build more rapport
  • The “no” is a request for more information - M
    • Not me
    • Not now
    • Not that
• Rapport, rapport, rapport
• If you hear a no, learn why and you will improve

12: 00 “Thank you for your patience”

• Reframe
  • Don’t apologize
  • Say thank you
• This can change the nature of the whole conversation
• A lot of time coaching is spent on language
  • Verbal
  • Text
  • Email
  • Written word
• Language has to be very intentional
• Most communication we get now is not verbal
  • We lose all nonverbal communication this way
  • Most of the meaning of conversation is verbal so this is hard
  • People assume things about written text
  • The “voice in your head” is not what they are hearing through the screen

16:10 Break Through the Noise

• Messaging needs to be positive
• The positivity sticks out amidst all the noise
• Once you solidify the yes
  • You think “I did it!”
  • Then people get distracted
  • But you need to continue the rapport building
• Remember that your deal is not closed until money is in hand, they are on the show contract is closed

:30  Intro

4:00 Solidifying the Guest Connection

• How do we get the guests on the show and get a response?
  • Basic message
  • Layer of influence
  • Benefits to guests
• So how do we get the messaging to these people?
  • If you get a request to be on a show they all look the same and go to spam
    • They are long
    • Spammy
    • Dense
  • People don’t like to read long emails

8: 10 How to get attention

• Your ask should be short and to the point initially
• You have to get noticed
  • When doing your research you have to understand who you are going after
  • Why you are going after them
  • How do they spend their time?
  • Understand the channel these people spend the most time on
    • If you ping on all channels you look like spam
    • Be intentional
    • “Hey I know you’re there”

12: 00 Messaging and Targeting Matter

• Having some idea of pattern interrupt is important
  • something unexpected
  • EX: A red car among a bunch of tan cars
  • The best ad → an obscure ad
• You need to know how to break the noise so you get attention
  • You could ship actual mail to people
  • Very attention getting
• Make it relevant to them
  • Need to show empathetic value
  • “What can we do for you”

16:00 Digital route / getting noticed / building rapport

• Videos need to be short, to the point
  • Make a small ask at the end
  • Follow up if they received/ saw it
• Building rapport is critical
  • Not just attention for attention
  • EX: how I met your mother reference
• Marketing is about getting noticed but you need a philosophy

20: 30 Following trends that are off brand

• Meta example during covid
• Don’t do something just because everyone else is
• Go against the grain if you are too late
• Brad suggests going perpendicular

24:00 Create Conflict

• If you are 83% in on a trend, don’t do it, you will be a late adopter
• Conflict is not a bad thing
  • Good if it creates a challenge
  • And has intention
• Perpendicular works because you can ride the timeline and watch
  • Pay attention to what is being said in depth
  • Where else it is relevant
  • Or you can challenge it

:30  Intro

4:44 Building On The Guest List

• Brad is highly proficient at recruiting….and drawing
  • He has done a lot of recruiting - lots of wins and losses
  • Good, better, best
    • Great in practice
    • Good in theory
    • The best for you
  • EX: Putting on an event → you need an MC.

8: 30 Good, Better, Best Practices

• These apply across principles where you need a guest, not just on a podcast
• We are trying to influence a behavior in another person → influencing a guest to come on the show
• What is the first thing you would do when planning to get a guest
  • Step 1: Get in touch is the better method but the first step is cold call or cold email
    • Details and introduce yourself in the message
    • Can you come
    • The who, what, when, where, why, and how

12:00 Steps Continued…

• Brad’s example of Kids Triathlon
  • He recruited sponsors and it worked because they knew who he was
  • It was a community event
  • Understand the group you are asking
• Step 2: Leverage the network→ add a layer of influence
  • Understand who you are talking to
• Step 1 & 2 are about YOU because you are asking about something you need

16:00 Learning what would benefit the guests

• Step 3: Benefits to the Guest:
  • How do you leverage your message to benefit the guest
  • Work backwards
  • Lead with benefits leverage the network, and then you can get to details

20:10 Socratic questioning

• Your guest needs to know what they will get out of this
• If you frame the benefits right off the bat, you will save your guest/sponsor time
  • “The most scarce resource anyone has is time” - B
  • People are usually happy to give money but time is limited
• You need to link your why to their why → start your conversation there
• How do you figure out their “why?”
  • Ask yourself “why do you want them as your guest or speaker?”
  • EX: Maybe it's a new book → you can advertise their new book to a new audience

24:00 Goodwill and message

• How will YOU spread the message of your guest or sponsor
• Make it resonate with them that drives a response
  • Ex: write your email backwards
  • 5 paragraph essay → start with conclusion and write the rest afterwards
• Greatest skill in marketing is copywriting : attention grabbing

28: 00 EX: Board Decisions

• Board will print out powerpoint
  • Everyone will flip to the back

:30  Intro

• Topic: The Guest List: Planning to bring you the best in 2022

4:00 Sponsors

8:00 Bringing on Experts

• We are a team of 3 and we do a lot with not a lot of resources
• “ I am sick of hearing my voice” -B this is why we need to bring on guests
• We bring a lot of value but we are looking to broaden perspectives
  • We have a lot of people in mind that can add value
  • If we get those people relaxed then it becomes more valuable because it is less of a pitch
• Accountability vs empathy
  • How do we capitalize on this?
  • Bring people we listen to ourselves on the show
• Accountability, empathy, transparency
  • Here are some things we like to talk about
  • What do we want to talk about more?

12:00 The Guest List

• A process must be repeatable and measurable
• We have maintained a discipline each week because there are some guests that need to see that you have the consistency and reputation under your belt
  • This is the value to doing a show every week
  • We are already into year 3
• Why are these guests on our list? *Without naming names*
  • We have read their books
  • Asking “who do I want to learn more from?”

16:00 Guest List Cont…

• Certain people we want to work with
  • Opportunities
  • Have more discussions
• They have got a following
  • Bring attention to our show
  • Driving traffic
• Engaging personality
• Easy to talk to
• Someone who is a good fit for our style

20:00 “What do YOU need out of this?”

• When you are talking about generating content, the best way to get the most out of this is to be selfish
• Accountability
  • We have two people
  • We show up for each other
• Whoever is coming on the show, we want them to be  friendly face so they feel comfortable
  • Create a great guest experience
  • They will have more fun
  • Say nice things about the show and us

24:12 Transition period

:30  Intro

• Topic: Year-End Reflections & Predictions: a Board-side Chat

4:00 Sponsors

8:10 Next year and moving forward

• Next year we want to spend time diving into data
• You need to be aware of the data
• We are truly a globalized economy now
  • Policy shifts are happening
  • Crypto
  • Space travel
• When you look at large media everyone has something to say that is backed by a larger agenda
  • But looking at what comes out of doing things like going to space
• Will be interesting to see what will happen with monetary values
  • How people are managing cash flow
  • How to manage personal money

12:10 Predictions for next year

• Age of paper checks are on their way out
  • Two years and that’s gone
• Delivery and food → pushback on uber eats, door dash, etc.
• If you can’t improve your own margins, you will be left behind
  • Caught in worker shortage
  • Delivery markets

16: 00 more positions than available workers

• staffing , driver shortage is at a peak
  • Need to figure out something different
  • Rallying cry
• Need to lay to rest some of our old ways
  • Hard to do
  • Things were great once but they are not coming back
• There has to be a shift in where people are going to find work
  • Lots of sexy jobs out there
  • But also been a rise in people where it doesn’t help people move forward
  • Skilled work is where a lot of shortages are and important to dissect why that is

20: 00 Robots

• Robots are going to need to become a part of daily life
  • It won’t get rid of jobs
  • Train people on how to prepare, manage, and maintain these machines
    • Just different work
• Law conservation of jobs
  • Can’t create or destroy
  • Just change their makeup
• Shift your need to not how many people do I need to how many specialists do I need
  • Micros are easier to fill
  • Challenges with this too
    • Ex: welder

:30  Intro

• Topic: Crypto For Common Folk part 5

3:00 Sponsors

6: 04 Active Learning with Michael, NFT version

• NFT is really about establishing ownership
• One of they key factors of blockchain and crypto is about combating fraud
• NFTs do not have a good face that is a good descriptor
• WHat are NFTs designed to do?
  • Security
  • Ownership
  • Authenticity

9: 05 How do we validate NFTs

• How do we authenticate them?
  • It has been applied to things for a long time but called something different
  • Now it is backed by blockchain
    • This is the chain of authenticity
    • It is the pink slip validating that you own something

12:00 Certified

• Applying the idea of owning something but with a digital artifact
• Increasing value by proving authenticity and certification

15: 10 This Isn’t New

• Don’t be scared of it it is just a different way of talking about it
• When you introduce levels of speed you inherently apply pressure on industries to either lose value or lose people
  • We lost people through the scaling of the internet
  • Everyone moved on

18:20 Protection Layer

• EX: Stealing a painting
• Security
• How does this apply to the metaverse?
  • EX: nike bought company that does digital fashion
  • This is them getting into the metaverse
• NFT concept
  • Apply to fashion world in general
    • In real world, digital and metaverse
    • buying a piece of clothing in the metaverse
      • Buying e commerce fashion in metaverse
      • The outfit pertains to everything in that iteration
      • The shopkeeper doesn’t have the inventory on hand

21: 27 Tshirt example from last week

• The shopkeeper doesn't have the inventory on hand in the store
• But you want to have access to brands
  • So you get an nft contract
  • Go into store and buy clothes from all different brands and when you buy, all those companies including the shopkeeper gets paid
  • Even shows up in the mail
• There are fashion apps now where you can stand and wear the glasses
  • You will get the outfit in the metaverse and in the real world

24: 00 Enforcement of Patent

• You could make a fake nike sweatshirt and you could do it in the real world and metaverse until that brand stops you
  • But you would need to set up a store
  • Get a code
  • Learn a whole new platform in order for it to work

:30  Intro

• Topic: Crypto For Common Folk part 4

3:00 Sponsors

6:00 Application

• Blockchain
  • NFTs
  • Logistics
    • EX: tshirts and supply chain
    • cotton→ loomed → cut → stitched → ship → send to shipper and into container → container to port → customs approved → next ship →

9: 00 Application continued

• Logistics ex:
  • Next ship → container is sealed someone picks it up
  • Each of those stages is a separate contract
• NFTs
  • The idea of blockchain helps with this because you can track from beginning to end automatically and not manually
  • Eliminates moving fees, people get paid faster
  • Smart contracts

12:00 Etherium

• Etherium is the platform of blockchain on which smart contracts are being built
  • There are other side platforms that solve part of the contracts
  • EX: you want you avatar to wear that white tshirt you built would be another NFT
• “How do I retain my value in a world where almost everything can be forged?” -14:07 B
  • We have been dealing with NFT’s since the age of licensing and video games

15:00 Video Games

• A new upgrade to a character or a truck/car or anything in a video game → NFT
• NFT: Non fungible token → it can be exchanged for something else
• NFTs have been around for a while we just call it something else

18:20 NFT’s Cont….

• Buying fine art is an example of this

21: Brads Drawing NFT *Gif*

• Sells all the clothing he puts on this drawing
• Can all be separate entities
• Someone else has to agree that something has value for it to be an NFT

24:05 Fungible vs Non fungible

• There is data behind each of these things
• Score of value to some extent
• EX: collectibles
  • They only have value because people believe they have value
  • In NFT very similar but the difference is there may be more than one version of the same piece out there
  • They are getting backed with other data → added value to an object
  • People want to own a piece of something not the whole thing

27:10 NFTs to ticket

• Gary Vee did this
• Similar to people who ping you to own certain things
  • Brad got pinged to own Scottish Land
  • Sentimental value over tangible value

30:00 Wrap-Up

• Send questions to info@Sketchyideasshow.com
• More crypto next episode

:30  Intro

• Topic: Crypto For Common Folk part 3

3:29 Sponsors

• Cream City Marketing
  • www.creamcitymarketing.com
• Spearity

:30  Intro

• Topic: Crypto For Common Folk part 2

4:00 Sponsors

• Cream City Marketing
  • www.creamcitymarketing.com
• Spearity

3:00 Intro to Crypto

• Think about your level of financial literacy now
• Crypto and the reasons
  • Before credit card everything was based on cash that flows through banks
  • We have needed to find out how to make money move faster
  • EX: Credit card swipers
• We are seeing more advancement now with crypto
• Crypto and blockchain are not the same thing

6:06 Crypto built on blockchain

• Blockchain has been around but not able to scale
  • It was created to make sure that data was safe in computers
  • Think about it in terms of a virus on a computer
• If you get hacked, you probably have a cloud backup
• Became cheaper and more efficient to run this way
• Double spending: send a check here and there, etc.

9:00 Fraudulent

• Centralization like sending to a bank was an improvement but it is slow
  • We want money to run quickly = crypto
  • Used to be days of turn around because of paper and mail
• Speed of money and protection against fraud are the two specific things crypto is solving for

12: 00 Dollar Bill Example

• Dollar bills used to be backed by gold and silver now its backed by government
  • We still perceive it as value
  • Because it is backed by government
• Currency constantly changes
  • All it is a tradable asset
  • Agreed upon
• People are saying crypto is liquid gold
  • Bitcoin has a limited finite amount
  • so it has a static value face

15:00 Gold vs bitcoin

• Only 21 million will be mined
• We don’t know how much gold can be mined
• It is important for people to understand because this is a global currency
• Blockchain eliminates the possibility to hack the entire database
  • A block is a set of data
  • It is then sealed and another block of data is linked into it
  • Hence the chain link of blocks
  • Every block has an encryption in open and close
• “You’re telling me block chain is a chain of blocks” -M 17:30 Gif

18:00 Redundancy

• We have copied that blockchain amongst hundreds of computers over the world
• Single cloud-computing
  • In order to hack blockchain
  • You need to hack the whole network all at once
• Also safer against inflation and nobody telling you the value of your money

21:10 socio economic standpoint

• Country run by dictator
  • They can decide whether your money is worth any value
• We are doing this from the internet handphone so you can build wealth outside of their country’s banking system
• You can now use this to send money instead of using Western Union

24:00 Exchange rate

• All relative value based on governmental currency
• Everything on the world is based on the petro dollar
  • Petrodollars are U.S. dollars paid to an oil-exporting country for the sale of the commodity
  • Backed more with oil then gold

27: 00 Crypto is not going away

• Fastest technology in human history
• Everyone wants more control of their money
• Seeing impacts of this everywhere

:30  Intro

• Topic: Process Scaling Case Study

3: Sponsors

6:00 “How Bad Can It Be?

• You think it will be easy because you do this every week → But what is actually involved
  • Behind the scenes can be more work to a job then you plan on
  • Ex: We had a new podcast that had new layouts, live chat, new graphics, etc.
• More things can also be connected then you may think
• Many interconnected aspects that rely on each other

9:19 What do do when it doesn’t go as planned

• There are moments where you say “this is bad”
• Can be teachable moments as to why we do tech rehearsals
• You have to be ready to make adjustments
• You may think you do these things every day
  • Does not make it easy
  • Does not make it fast

12:05 Very Complex

• You can forget how hard things are because you have been doing it for so long
  • Going back to the beginning, you can forget details
  • Forget how long it can take
• Easy does not equal fast
  • We know how but it may not be efficient
  • This is key to remember

15:00 Complications

• The word complications come from watches
• Each minute, second, and all the inner workings are called complications
• The concept of having a watch with hour, minute and second is simple but putting that all together with gears and having it work together is very complex

18:18 multiple levels of complication

• Lift and Shift
  • Shorthand for we have a process that we can just replace with the new project
  • But with this, you miss everything else you have to add
• Not as simple as lift and shift
• You have to get down to the lowest level to find out what is different between your projects

21:00 Think about what you can do differently next time

• Ask more questions
• Think of details
• Do a demo

24:30 WASC Overview

• Podcast for WASC that we are producing at 7:30 pm CT

27: 00 Wrap-Up

• Send questions to info@Sketchyideasshow.com
• Join us at our WASC show at 7:30 pm
  • Can look to linktree Ion IG: @wascleader
  • Streamed on twitter, Facebook, Youtube and Michael’s Linkedin

:30  Intro

• Topic: Everyone Needs a Hero
• Sponsors
  • Cream City Marketing
  • Spearity

3: 45 Storytime

• Recap of last week’s episode- base roots of cinema, books, tv
• Hero’s Journey - use this in your business
• A whole new way to look at customer journey

6:00 Why do stories matter?

• There is a reason you remember your childhood stories
  • There is a moral and story to remember
  • Tapping into something fundamentally basic
  • “Every framework has a story to be told”- M
• 1st part: Status Quo - things are stasis (this is the start of your story)
  • Typically there is an ambition “a calling to an adventure”- B
  • Put your customer in the hero’s shoes → driving them to want to do something different, Called to go discover what the need is

9:00 2nd part- refusal of the call

• Internal dialogue that someone is having → could be an objection “I will figure it out”
• People are stubborn, you need to get them over this
• Third part: assistance or meet the mentor
  • In motion once you get past this point
  • Usually involves someone else or something else to get you there
  • Easiest thing to look at is a mentor being a spokesperson EX: Flo from progressive

12:30 Keys to Change

• Need to have a mentor to relate to, someone doing something you haven’t tried yet
• 4th Part : Road of trials, allies and enemies
  • People who will want you to be successful and people who won’t
  • This is the first opportunity after someone says “yes i want to work with you” or “I want to get out”

15:50 5th part: Ultimate Crisis

• EX: death and rebirth, the belly of the whale
  • Basically when things look like they are lost and everything will fail
  • A mental shift needs to happen when this happens

18:14 Mental Shift cont...

• Once you go through this mental shift, you are empowered
• You need to empower your customer/client to get over these things
• 6th part: Ultimate Boom
  • The ultimate victory
  • The big win in the movie
  • Need to stay with your customer up until this point

21:30 Journey Home: 8th part

• Returning with what you won
• Coming full circle
• As a customer, this is ultimately what they are looking for
• “If you get good at doing this you can take any product and turn it into something great” -B
• Part 9: Return Home

24:24 Part 10 Resurrection

• When someone goes through a transformation, someone may not recognize them
• The resurrection could be small → your client may not recognize it
• Part 11: The road back

27: 11 12th Part: Passing the Status Quo

• What do you do with the new perspective you have after coming full circle?
• You are telling everyone they also need to go on a new journey
• Allows you as a business to expand into new products, services, etc
• If you are a business owner you have to continuously come up with new ideas, services, products
• Be self reflective
• You are the mentor but you are offering a tool to help the customer get through it

3:07 Why do people think collaboration is scary?

• Take the mask off of collaboration
• There are positive and negative experiences with collaboration

6:00 Brad’s Bad Collaboration Experience

• Someone comes with an idea
  • You believe in the idea
  • Your set of skills are helpful
  • But...you realize the person with the idea doesn’t have anything else to offer
• Need to work with individuals who have something more to offer than an idea
• If you can’t execute = no collaboration
• You can waste a lot of people’s time in the process
• “You make decisions to make things happen”- B

9:35 Need to have plans laid out

• Gif 10:20 of Brad walking into bad collaborations over and over
• Everyone has probably been ill prepared at some point in time
• Basic premise of collaboration
  • You have an idea
  • People execute the idea
  • Can fall apart

12:04 Walking Through Not Following A Plan

• You need to follow through
• Someone usually thinks they don’t need help because their plan is the best
• “I love the convenient placement of the brick wall” -M (Applied to Gif and bad collaboration)
• It is important to improvise, adapt, and overcome-B

15:11 Relate to Episode 65

• There is fighting, flighting, and freezing in almost all collaborative efforts
• We live in an instant gratification world where people want things to go right the first time
  • It never is like this
  • People will be disappointed
• Vision is also important in collaboration to be on the same page
• It is okay to not have a successful collaboration with the same people

18:01 Leadership has shifted from vision centric

• You need to be resilient enough to try again in a different way if collaboration doesn’t work
  • You may see things differently
  • Have different knowledge
• Even if the plan is perfect, someone may throw a wrench in the plan
  • Unpredictable
  • Out of our control
• Go in with a mindset of “Change is okay” so collaboration isn’t scary

21: 00 Check in and Adjust

• Need to make sure you are on track
• “Be ready when things don’t seem right” -B
  • “That is why that needs to be built in” -M
• “The only way you can achieve collaboration is by putting in the time and energy” -M

24:00 Collaborating is a long game

• Check in as you go in a collaboration
• Maintain alignment
• Having shared value is key
• You need to be ready to pivot
• “Great collaboration is communicative and generative”- M

27: 23 Implications of BlackBoxing

• This is when you are asking for orders not collaboration
  • There can be a reason for doing this
  • But not managing through collaboration
• 95% of the time blackboxing does not work for collaboration
• Can be used an intellectual property for some people

30:00 Need to Define What Collaboration Is

• Blackboxing should not be a practice because it is purely intrinsic in certain situations
• You need to feel that you are needed and have contribution in collaboration

3:00 Sponsors

• Cream City Marketing
• Spearity
• Introduction to topic
  • Fear and other emotions

6:00 Fear and Other Emotions

• BOATS → recap of last episode
• Can’t change your emotional/ instinctual reaction when a threat comes your way
  • Either flight, fight, or freeze
  • What do you do?

9:01 Assigning Categories

• In different situations, they can trigger different emotions
• There are some things that you should not try to fight
• Freeze is dear in headlights
• Fight is good when you are bigger than the issue
• Flight → can be stuck and resort from a freeze
• “Fight is the winning strategy when the outcome is more important than the relationship”-M

12:15 In depth explanation

• When the relationship is more important- freeze is a good choice
• “Fear is a primary emotion”-M
• You can confuse a lot of different emotions with fear
  • Primary categories
    • Sadness
    • Anger
    • Joy
    • Love

15: 12 What do you do after you have your primary emotions

• You Can control primary emotion through management and train
• Lizard brain-your instinct running all the time regardless
• If you manage your brain by guiding yourself you can manage your lizard brain easily-B
• Important to think through rational things

18: 04 Learn to Manage your Lizard Brain

• This is all biochemical stuff that causes these emotions
• Your neurons will fire differently and they are not interconnected
  • If not interconnected=different paths
• EX of disney of personification: Inside Out

21: 30 Example of explaining the feel of embarrassment

• You feel shame
• The bad kind of anger/upset
• If you don’t understand how you will react then your reaction will become instinct
  • Applies to if you are a leader
  • Your team will follow that
  • Fight, flight and freeze and bad for being a leader → bad for momentum of team

24:16 Your brain is wired by stories that were put together

• If you mental and physical state is under control you can manage your brain
• There are times where flight and freeze are valid emotions

27: 30 Self Preservation

• If fight, flight and freeze are instinctual what is the second layer?
• Intentional action → You can choose both
  • Compromise and cooperate
  • Or collaborate
• If you decide that two things (fight and freeze) matter you are collaborating

30:40 Time and Effort to Achieve a better Outcome

• Address with intention preserves relationships
• When you are feelings emotions you are able to manage and choose your state
  • If you have  resources
  • Can’t do this if you’re hangry

33:00 Wrap-up

• Send us topics
• Sketchy Soiree in November
  • Send questions to info@Sketchyideasshow.com

30 Sponsors

• Cream City Marketing
• Spearity
• Introduction to topic
  • What happens when things don’t go right

3:30 Intro/ BOATS

• Recap of Brad’s sickness and some humor
• Always remember
  • Tea
  • Sleep
  • Chicken soup!
• Figure out what you need to do when you pivot
• Most people have been in a position where something did not go right
• BOATS get you through
  • Gets you through tough moments
  • Stressful
  • Feel like you can’t handle it

6:00 BOATS explained (focus on O)  explained

• Tying up of loose ends
• How will OATS solve things
  • Imagine week before event
  • You have zero people coming to event and you are supposed to have hundreds
  • First thing you need to do is observe
    • Observe to understand where you are at
    • Be okay with it

9:00 BOATS (A, S, and T explained)

• A:  Assess the situation
  • Where everything is at
  • What the problem is
  • What are the emotions
• Need a giant assessment of everything
• You will then understand the situation
• T: Triage
  • Multiple things are bound to go wrong
  • It is a ripple effect if one thing goes wrong
  • This is where you have to work with others to understand priorities
    • Look at resources available
    • What is the minimum requirement

12:00 BOATS (S Explained)

• You and everyone else need to strategize
  • There will be a hierarchy
  • You need to have a hierarchy and decision maker in times of chaos
• When you triage, you will understand who the higher authority is
  • This is the only part that will guide your strategy
  • Make sure quality of event is maintained
• And then you have trust

15:05 BOATS (T and B explained)

• You need to trust that what is going to happen is going to happen if you have already observed, assessed, triaged and strategize
• B: Breathe
  • If you go right into observation will be skewed if you do not breathe and relax
  • “You are living in a lizard brain rather than the rational mind that humans have access to” -B
• Get control and align your head and mind
• You will gain clarity
• People are interconnected so those emotions spread like wildfire-B

18:40 All you have to do is follow the strategy

• You cannot perpetuate the chaos-M
• Need to come from a place of calm
• Need to put the “B” in the front
• Need to be able to work smart and give clear direction to others

21:00 Heroic Journey

• There is always a breakthrough when you start having a clear mind
• Starts in the head...doesn’t start with strategy
• Growth and scale is done through others
  • Need to leverage the best of them
  • Not be the best of them

24:20 BOATS overview

• All you really need is BOATS when you are in chaos and a solution will form

:30 Intro

• Sponsors
  • Cream City Marketing
  • Spearity
  • Introduction to topic
    • Planning events

3:15 Event Overview

• Michael=1 event a month on average
• Easiest way to gain experience for clients is events
  • Also a great way to drive client engagement
• Events are less about products and services and more about brand awareness/understandings
• Always good to put on events regardless is everything is organized
  • You are engaging with customers in a different way
  • Deepening the relationship
  • Share personality of your company

6:20 How events are different and better

• Disney and Iron man are great at putting on events
  • They sell experiences
  • They create motivators
  • Health, wealth, and relationships
• Everything is about relationships
• Books and movies are also an example
  • They create experiences
• Michael-”Sorry but I go to the movies for the popcorn” 8:25

9:24 Experiences

• If you are a service provider, experiences go a long way
• You are able to interact with your brand
• Make sure you think of the whole event and experience to make it a quality event
  • Think of it of a 5 paragraph essay
  • Can’t forget about the intro/outro of th event
  • Can’t only focus on the material during the event

12:00 Marketing of the Event

• The title of your event is your hook
• Probably already have the “meat and potatoes” the bulk of your event figured out.
• Need to focus on why people should want to come to your event.
• “Every event needs to be build on the rule of 3” -B
  • This goes for
  • Events,
  • Conferences
  • Exhibits
  • Etc.
• Make sure your goal of your event is clear
  • This needs to fit the title
  • Then your title needs to be based around marketing
• All of these things create an “ecosystem”

15:08 Transitions

• Don’t confuse transitions from your content
• The transition has unique value
  • Taking you from one place to another
  • It will not be a journey for audience if you do not have transitions
• If you do not know how the pieces of your event connect, then you will not have value in this event

18:00 Intro/Outro

• What goes into the intro/outro
  • Marketing
  • Anticipation
• It is the marketing after the sale-M
• How do you keep your audience excited about the event after the sale
• Digital
  • Recurring emails
  • Detailed emails with login info
  • Sharing on social media
  • This is all anticipation
• Outro
  • Lots of questions
  • Example: disney makes you walk through three gift shops before leaving
  • “Make sure you had dessert”-B

:30 Intro

• Sponsors
  • Cream City Marketing
  • Spearity
  • Introduction to topic
    • Funnel hacking conference
    • Not about strategy or offer to grow your business

3: 30 overview of last week /intro to conference

• Great keynote from Natalie Bretl
  • Watch Episode 61
• Lots of valuable insight
  • Simple process to grow your business
  • You may be the thing holding the business back
• Conference
  • Hybrid event
  • Lots of digital and in person
  • Clickfunnel hacking live
    • Funnel building website
    • Email brad for more info on it
  • Biggest thing when you go to a MKT conference
    • Usually about tactics and strategies
    • But this event was not focused on those things

6:05 Not a typical event

• Story was 2nd importance
  • For most people in order to have a breakthrough
  • Need to have a “why” you are doing this
  • Motivation for a lot of people
  • Your story is the “why”
  • Story can also be a limiting belief
    • Cause you to hit a plateau
    • “Marry the story that unlocks unlimited life” -B
• Strategy is 3rd

9:10 Story

• Bringing back in rule of 5
• Who you spend the most time with has an impact of who you are
  • A lot of people spend time in places that cause constraints
    • EX: the news
    • Can cause fear i.e. restraint
• Take an inventory of where you are spending your time
  • Even if it is subconscious
  • Like the news in the background of doing work
  • These things are hitting your brain
• Understand what is being told to you and what you are doing and hearing all around you
• How are you spending your time?

12:00 Age and Beliefs

• At the age of 35 most of your beliefs are set in stone
• Takes that much more work to change your beliefs and reconfigure your brain
• M-”My time has passed but there is time for you” *12:42*
• Importance of raising kids
  • If you heed this advice now you can set your kids up for success
  • “Sons there is still time for you”-M 13:26
• “Plateau is the result of our limits” B and M

15:00 Tony Robbins

• Natalie was at the conference too (Keynote speaker from Sketchy Soiree)
  • She is a clinically trained individual
  • Works with theories that have been tested and proved
  • She found a lot of similarities in what she teaches from what the conference was teaching
• The most important thing about being successful is the state of your being
• Your state controls how you train that story
  • “Your head and heart are often in misalignment” B

:30 Intro

• Sponsors
  • Cream City Marketing
  • Spearity
• Introduction to Natalie Bretl: KeynoteSpeaker
  • “Humans Working With Humans”

3:49 A little bit about Natalie Bretl

• Innovation, development and progress are what Nataliei Bretl in interested in
• Curious about how the human brain works
• Always asking “why” and why people do what they do
• Taking her curiosity
  • Now is able to help humans understand how they interact and behave
  • “At the end of the day we are all humans working with humans”-N
  • Always interfacing with one another

6:00 What does this all mean for humans and business

• Lots of businesses are based on process
• Big aspect of this is interaction with humans
• How to be a more effective human being (Key things Natalie Will Discuss):
  • Humans are complex
  • Effectiveness and how that connects to reaching your goals
  • Reflecting for Growth
    • Can be a big process
    • There are steps you can take to reflect

9:34 How do we get to this big reflecting piece and use it as a tool

• Need to be able to be reflective
  • First step in order to apply other tools is be able to reflect
  • Understand the problem at hand
• #1 Observe
  • What are you choosing to pay attention to?
  • It is more than observing what is going on around you
  • Act of observing should be noticing internal events, external events.

12:02 Example of Observing

• Chicken Event
• Natalie got angry that someone didn’t like her chicken
  • She felt internal anger and was observing this
  • Her external events were her fighting with that person
• She noticed she should reflect why she was angry
• Focus on what you should pay attention to so you can problem solve later
• To be effective in interpersonal experiences you must observe
• #2 Describe
  • These often involve our own judgements
  • This doesn’t get us very far, when we are only inputting our own emotions and opinions
    • What is a fact?

15:00 How can we categorize thoughts, opinions and emotions

• We do not want these things to cloud our judgement
• Need to dissect the facts
  • What is the common end goal?
• All of  these skills are very common
  • Need to put words to the action
  • Make it purposeful
• “One little phrase can take all of the edge off”-M
• People can get very defensive when they try to defend themselves

18:10 People take in information differently/How do we categorize

• Make it known “this is my opinion”
• All you can do is be effective as possible
• “Nobody else can control other people”-N
• Walk away knowing you did the best you could
• You are only 50% of the equation

:30 Intro

• Sponsors
• Sketchy Soiree Pre-Party

3:00 Why Sketchy Soiree?

• Sometimes when you have a small business the people who are around you you can’t talk to
  • The challenge is they are very inaccessible
  • We have people who have been where you are working with small businesses
• We have specific deals for people who join the event
  • You can give feedback
  • You can come to the next event
  • You will leave with a plan and actions
  • Leave with experience
• 30 minute workshops and talks with speakers
  • We know as a small business you don’t have a lot of time
  • We hope it is refreshing
  • Lots of interaction

6:07 Growing and Scaling business

• Be able to network
  • Grow your business
• If you attend you can connect with two speakers of choice post event
• Affordable!
• “If it didn’t sound sketchy you wouldn't be interested let’s be honest ” -M
• We will teach you how to work with humans
• Natlie Betl
  • Speaker
  • Nonbusiness side of advice
  • How to be effective as humans

9:00 Who will be attending?

• First section will be breakouts
  • Focusing on details
  • How does client acquisition and sales help you grow?
• Erin Ylvisaker will do a whole branding workshop
  • She will help you understand as a small business owner where you can get the most money for your business
  • Most bang for your buck
• Michael’s workshop
  • Michael will show you how to keep searching and locking in clients

12:27 More on Speakers

• Jamie Miller from MTI
  • Building out marketing campaigns
  • Struggling leaving traditional marketing practices
• Brad James will be answering sales process questions
• Scott Tindle
• Wrap up of first part of Sketchy Soiree

15:50  Plans and Inspiration

• You will leave with a plan and actions
• There will be a lot of momentum and networking
• Lot’s of bonus activities
  • Lifetime access to recordings
  • All workshop materials
  • Even sessions you did not attend
  • Targeted consulting sessions post show

18:17 Accounting Talk

• Humorous moment
  • Twitch watcher
  • Couldn’t identify
  • Almost won the free ticket!
• Struggling with Scaling and measuring things besides sales and marketing
  • Jason Stansell
    • Fine point consulting
    • Take care of bookkeeping
    • Accounting
  • Jason will come in and help with finance
• It is okay to talk about things you don’t know, especially finance

21:29 Owning Struggles and Working with Humans

:30 Intro

• Sponsors

3:14 recap and intro to planning

• Double down on planning
• Plans vs. planning
• The difference between one and the other is because we cannot plan for everything
• “Plans are great until the first shot is fired” - Eisnehower
  • You can’t predict the future
• “You tell me my fortune teller and astrologist can’t predict everything” -5:25 B

6:25

• Astrology talk about full moons and mercury in retrograde
• The future in uncertain
• So...what happens when things do not go as planned
• Plan is the outcome
• Planning is the system
  • The process
  • The framework
• If all you have is the outcome but not the system then that plan will become worthless-M

9:00 planning

• Plan for the worst
• Planning is not about doing it once it is a regular skill
  • Will become a regular exercise
• Things will change and you will need to adjust
• “I can adjust things on the fly all the time” -B
• Crisis Mode and Planning Regularly
• Can think of “now what” if you plan regularly and not be in a crisis
• Fight, flight, freeze reaction
  • Can get stuck in those modes or move forward
  • All if you have a plan

12:08 Online Courses and Frameworks

• When things don’t work, it is mainly because people are not following frameworks
  • Don’t want to
  • Don’t know how
• Apex event and Sketchy Soiree
  • More of this information
  • Go to websites for details
• Systematic planning is a must in every business
  • Talk to everyone
  • Make shifts
  • Check calendar
  • Check the systems in place
• Planning is an integrated system-M

15:08 Planning/ solo plans

• Solo or micro status
  • You cannot keep it all in your head if the business is bigger than this
  • Need planning
  • People have plans not a planning system
• Planning system on top of coaching and accountability
• Need to find triggers that hold you accountable
• Most people don't have discipline, you need to build it-B
• Planning can be a big gap for most people
• You can experience big success with planning discipline

18:15 People need help with planning

• You need help-m
• You need help-B Gif 18:20
  • “Emotionally, physically, spiritually”
• Michaels planning system
  • First thing you need is vision, mission, and values
  • Long range planning/goals
  • Anything beyond a year is aspiration
  • Annual goals
  • Quarterly goals
• Milestones (one week-month)
• plans/daily plans
• Need to put things in context and strategize

:30 Intro

• Guest introduction Bjorn Berg and Lynn Corazzi
• Sponsors
• Expenses or investments into
• One of my favorite activities is playing games with several bottles of wine” 1:22-Lynn

3:00 overview of game

• Investment or expense
• Round one is one on one and gets a rationalization of why
• Move onto final round
  • Go through a quick list
  • Lightning round
• When growing and scaling your business you need to choose what you are doing with your money i.e expense or invest
• Onto game show

6:00 start of show

• Advertising- question goes to Bjorn
  • Expense or invest?
  • Answer: Investment
• Michael was going to put expense but Bjorn had a good reasoning
• 2nd question-lynn
  • Sales commission is an expense
• 3rd question-Lynn
  • Sales salary-expense
• 4th question-Bjorn
  • Replacing the roof
    • Expense

9:00 end of first round

• Lynn goes for a steal

12:00 Lightning round

• Training new hires
  • Investment
• Investment-(bjorn point)
• Recruiting quality talen
  • investment -(bjorn point)
• Continuous learning and development-
  • investment-(lynn and bjorn point)
• Weekly happy hour at the office
  • Expense (lynn and Bjorn point)
• Buying new computer for the office (Because you can)
  • Expense (Lynn point)
• Newest version of accounting software
  • Investment (point Bjornn and Lynn)
• Internal Office Swag
  • Lynn and Bjorn both say investment

15:00 Explaining of branding items (office swag)

• Small appreciation for what you are doing-Bjorns answer
• Lynn says a thank you to them
  • “Investing in your people”
  • “Companies do not invest in their employees enough
• Audibles
  • 5 points a piece
  • Attending conferences
    • Investment (Lynn and Bjorn)
  • Outside consultants and experts
    • Investment (Lynn and Bjorn)

18:00

• When is consulting an expense?
• When you don’t listen to the consultant and don’t take the advice or use what you pay for then it is an expense
• Are coaches an Investment or expense?
  • Investment (Point Bjorn and Lynn)
• If the money spent accomplishes the goal “You are looking at an investment”-M
  • If there is no positive ROI it is probably an expense -M

21:00 sketchy soiree and prizes/ wrap-up

:30 Intro

3:00 roles people play

• “I can do it all on my own”-B Gif 3:23
  • Getting no sleep
  • No physical or mental health
• Opportunity for growth when open up
  • Entrepreneur journey
• “Everybody says they want to help”-M
• Nobody asks for help until they run into a problem
  • You are not designed to do it alone

6:13 looking at successful people

• They may appear to be accomplishing things alone because they are at the top but they are not
• “There are things that Brad are not great at”-M 6:45
• People who are at the top of  their game surround themselves with the right support system
• Ask for help with things you aren’t great at yourself
• Rule of 5
  • You become the average of the 5 people you spend the most time with
  • Through interactions, your brain will form neuro pathways on where you want to go

9:50 surround yourself with people who push you

• Realize who you spend time with
• Can actively move into a different group
• Spend more time gaining positive energy
• “Act with intention” -m 11:12
• “Lean into discomfort”-B 11:25
• Everyone needs to have different experiences

12:00 Coaches, mentos, counselors and Accountability

• “If you are always comfortable you're not growing” M13:00
• Need to be evaluating your current 5
• Mentors advice based on their experience and knowledge
  • Most mentors give you their time for things other than money
  • They care about you
  • Anyone can be a mentor to you
  • 
    

15:40 Mentors vs counselor

• Mentos do not really have a stake in your success as a business leader, financial or personal success
• Mentors will act as counselors
• “Counselors are the person you bitch to”-B 16:25
  • This is the person who will help you through mental things
• Good to set boundaries with these types of people
• Mentors can also be the books you read
• wisdom from experience -M

18:49 Experts and consultantsPeople who have great information on how to implement a job

• Core pieces of business
• They do not actively lay out a plan usually
• But they do have a theory and good information
• Consultants
  • Diagnose and lay out a plan for you
  • Some may get their hands dirty

21:24 introducing idea of CoachMost people do not have a coach but they do have mentors, counselors, experts and consultants

• “The goal is just survive not stress” -B 22:00
• We are inherently lazy so we go find these people who lead us to a coach
• We keep going back to these people

24:34 The Coach

• Most people who are successful have  many coaches
• “The coach's job is to hold you accountable”- B 24:55
  • They hold you accountable to the plan and helping you pivot when things do not work out exactly

:30 Intro

3:00 Sponsors and recap of data analysis

• If you are a sales rep then you will be tracking your sales activity
• Every step of your business has a point value
• Generate metrics around revenue
• Need to layer on value metrics in order to achieve conversions
• Value engines: customer value journey
• “Sales activity is not the same as revenue” -M

6:00 Know what is working /what is not in business (Adding value)

• “If I didn’t give you something valuable in that meeting why would you come back” -M
• Need to know what is working so it can lead to results
• 6:40 “At every step of the journey you need to be adding value to the customer”-B
• Customers needs need to always be on your mind and make it better

9:12 sales processes

• What is your key takeaway from a conversation
• Question to ask: “Which part of this conversation has been most helpful to you”
• Customers will WANT to come back
• Many conversations are not actually adding value -B
• There is unseen value in many things, including ads and a campaigns
  • It is a mental shift
  • Causes remembrance

12:20 value engine and repurposing

• “If you’re creating the content they have more chance connect with it since you are creating so much”
• Value engines are so important to small businesses
  • Value comes from the business
  • Adds on with processes
  • Accountability helps
• You need to know the metric you must add in order to move you to the next step

15:13 need to follow process

• Michael had a lot of sales activity but not a lot of revenue...had to go back and follow process
  • Had 5 contracts out in a week once he followed his sales process
  • All about the data
• How to find those metrics…
  • Need to look at successes and failures
  • There is always a trend-M
  • Requires having enough data to understand how it works

18:25 steps to analyze

• Need to ask what the desired outcome is from step to step
• Focus more on successes because they work
• If you give away everything all at once you will get more people who come to you knowing you will give them the answers

21:37 defying balance

• People do not notice it but it is happening
  • Hot dog and buns example
  • Mcdonalds french fry example
• The business knows that you will not not get a burger without fries, most of the time

23:28 accountability

• You won’t know if you process isn’t working if you are not accountable
• Accountability is built in when you build the engine
• “It should put you back on track”
• You can build accountability into the metrics but having a person is important

28:50  - Overview/End remarks

4:14 Intro

• Opening remarks
• Recap of gut decisions

8:00 Into to vanity metrics

• They look like positive patterns
• “Most bad habits feel good, it might even look good at the time like cookies.” -B
• Constantly getting fed information and your gut check and vanity metrics become less valuable when that happens
• “There are ways to simplify and measure the value of your data”-B
• Vanity metrics allow you to begin tracking the wealth of that certain activity
  • Have to ask yourself are your vanity metrics converting to the data that you’re looking for.
  • 3 layers

12:00 Brad Gif

• “If you’re a sports fan like I am”
• Baseball example of getting data

15:03

• Giving example of having a 66 batting average, 2 out of three bats

15:14 Michael Gif

• “Let’s go one out of three that’s a realistic number” -B

16:00 Are your vanity metrics leading to value metrics

• Likes and loves are great but are they leading to activity
• “Are people taking action based on your content” -M
• Being an influencer has changed meaning.
  • Has everything to do with vanity and nothing to do with value
• “If you're awesome like michael he’s growing a huge following on social media you should all go follow him on instagram” -B
• “A lot of you who are doing sales are not evaluating the level of your activity in sales the right way” -B

20: 38 checkpoints and conversions

• If you are not fast enough to get to one point you will not be fast enough to get to the next
• It can be challenging to look at profit loss or cash flow
  • Easy to focus on initial activity
  • But you need to focus on conversions
  • Ask how much money is coming in and going out every week

22:49 importance of collecting data

• “Data is extremely important and it is almost more important right now in a world of gut check data” -B
• At the root of any business you have money coming in and money coming out, it is important to learn how to measure that.

24:00 collecting data

• “When in doubt collect more data” -M
• The delusion gap
  • Gap between your reality
  • You are going to make a decision based on how you perceive the world
  • “Good data reduces delusion gaps. It brings your perception closer to reality and wouldn’t you like to make a decision based on a better understanding of reality?” -M

26:14 Brad Gif

• “Are you saying my delusion gap is like the grand canyon” B

28:Vanity metrics

• They do not give you all the story
• “Vanity metrics will save the world” -B
• Just because it’s a sketchy idea does not mean it’s not worth exploring” -M

29:50  - Overview/End remarks

: 30 Intro

• Opening remarks

2:00 Intro to Topic

• You are responsible for success of your organization
  • Trusting your gut has gotten you this far
• Trusting your gut can lead to wrong decisions
• Dive into decision making and understanding importance of what is going on when making those decisions

4:24 Jump into “gut feelings” and science behind topic

• “Trusting your gut can lead you astray”- B
• Gut and brain are connected in different ways
• Importance of digestive health
  • People who were working out still not healthy
  • Emotional and mental health
• Your gut has 500 million neurons and that is why you get butterflies and strong emotions
• GABA: helps control your feelings of fear and anxiety
• Getting back into shape is just as much nutrition as it is exercise

8:00 perspective on topic for business owners

• “Do a gut check on yourself to understand the importance of why gut decisions are good” - B
• A lot of people make gut decisions but not making solid ones because their gut is not healthy
• “Intuition comes from making  pattern recognition”-M
  • Comes from patterns we recognize and make decision from

12:24 Common Sense

• “Common sense is a myth”-M
• Common sense is based on experience
• Intuition is based and calibrated on your experiences the same way mine is based and calibrated on mine and the more experiences I’ve had and the better I paid attention to those the better and more accurate my patterns is going to be.
• It is important to pay attention to patterns above subconscious
  • That is how we can improve our gut health
• Understanding that intuition is a compilation of historical data

16:34 Understanding why gut health is harder to understand now

• We are experiencing conditions and operating under new conditions
  • Because of pandemic
• No familiar experiences to this that we can draw from
• If we are self aware then we would notice this is a different condition

17:30 inbound info

• In the 90s only getting hundreds of ads
• 10,000 a day and that was from 2017 study
  • This is skewing pattern recognition
• Our gut decision is less effective because of all the noise and inbound info we are experiencing
• “Trust your gut if you calibrate it” -M

20:27 Age of internet

• Previous to the age of internet, gut decisions worked
• Now that there is internet we are loaded with trillions of ads skewing our gut decision and intuition
• How to calibrate gut:
  • Awareness of the problem
  • Be aware of the decisions you are trying to make and evaluate them. Articulate, stop and figure out  why you got there
  • Check assumptions to see if it is really like the situation you thought of
    • Can stop if not working or proceed with decision making
  • Make a decision based on the objective of reality now that you’ve gathered facts

28:10

• Relate to scientific method and college self

30:29 - Overview/End remarks

• Sketchy Soiree
• Sketchyideashow.com to send interesting lines or comments

0:56 Intro

• Intro/Opening remarks
• The topic is: Will it Scale?

1:45 Sponsors

• SPEARity (SPEARity.com)
• Cream City Marketing (creamcitymarketing.com)

3:20 The logistics

• 1. Idea
• 2. Proof of concept
  • Mix of: Feasible, Buyable, Desirable
  • Is it something we can continue to make and make profit on?
• 3. Proof of Model
  • Systems and processes are very important
  • Supply chain
  • Delegation

8:04 One size does not fit all

• A closet cereal entrepreneur acquiring multiple business
  • Learned that selling online and selling services can be very different
• All business are not created the same
• The 4 C’s are fundamental but there isn’t one way to achieve them
• “You can’t scale anything you’re doing without a process” -B

16:50 Q’s to ask about scalability

• Can I increase the size of my market?
• Do I have access to another market?
• Does it solve a problem?

21:55 Am I the first?

• “There’s another similar model out there that you can emulate to grow your business” -B
• You are not the first person to solve this problem
• There are very few “novel business models” out there
• Proof of concept does not equal proof of model
• The reason google works (the function) is because someone has had your problem before
• “Try googling it” -M

31:25 Sneak peek of Sketchy Soirée

• Business models identified by SPEARity
  • Franchise
  • Ecommerce
  • Retail/Restaurant
  • Catering
  • Real Estate/Insurance
  • Dentist
  • Law Firm
  • SAS and Software
  • Manufacturing
• Find the model that works for you
• Odds are you’ll fit into one of the models

34:12 Closing remarks

00:40 Intro

• Intro/Opening remarks
• The topic is: Looking back for the future (Reflection)

1:45 Sponsors

• SPEARity (SPEARity.com)
• Cream City Marketing (creamcitymarketing.com)

3:47 What is reflection?

• Looking back at what happened
• Looking back as the process for continuous improvement
• Reflection as a methodology or framework for taking the lessons of the past and applying them forward
• Get insight from everyone working on a project
• More insight = more data = more patterns
• “People besides you have good thoughts too” - M
• Why reflect?
  • To get better

5:48 Is it important?

• Reflection supports an overall idea
• Michael reflected his time teaching at summer camp
  • The goal is to develop the students there
  • While also developing the staff there
  • And actively trying to develop the curriculum
  • Meta-developing the development process

7:15 Is it time for you to reflect?

• Are you tired of making the same mistakes?
• “I just can’t figure that out”
• Do you keep doing it the same way and you see no significant improvement or changes?

9:55 How do you do it?

• Start with your feedback (See episode 51 on PINT-sized feedback)
• Tag your feedback (+-!?)
  • Your feedback needs to have a value
• Split your project into a timeline (days, modules, etc.)
• What was your end objective?
• “Your effort should have a goal” -M
• When you reflect, did you or didn’t you accomplish your goal?

15:05 Practical Standpoint

• Looking for trends
• More positives than negatives
• Are there a lot of questions?
• Are there new ideas?
• Does all of the feedback get you closer or farther away from your goal?

24:30 When to implement the new changes

• Capture how you did in the moment
• Let it sit emotionally a bit and come back fresh
• Need to be able to distance your emotion from the process in order to implement the changes needed

30:55 Closing remarks

1:12 Intro

0:49 Intro

• Intro/Opening remarks
• The topic is:  50 Shades of Sketchy

2:00 Sponsors

• SPEARity (SPEARity.com)
• Cream City Marketing (creamcitymarketing.com)

3:15 Brad’s confusion

• Why go over everything we’ve done so far?
  • Michael wanted something special to commemorate 50 episodes
• There is a method to the madness!
• “We do plan ahead a little bit” -M

4:25 Brad and Michael both storm off set

• Stand by screen

5:06 Together at last

• **Audio problems for 30 seconds**
• Not necessarily a plan, but a method

5:55 Brad and Michael list off all of the episodes

• Smart Goals
• Agile Doing
• Debate between SMART/Agile
• Avatars 1
• Avatars 2
• Feedback
• Avatar Deep Dive
• VUCA
• VUCA 2.0
• Sales Process
• Sales Process Cont.
• Know Your Numbers
• Sales Mindset
• Navigating the 4 C's
• Rounding the Bases of Conflict
• Debating our Differences
• Performance Analysis
• COVID Classroom
• Transforming Your Brain with Cyrina Talbott
• Crazy Concepts
• The Care and Feeding of Your Launch
• Behind the Whiteboard
• New Year, Same Me?
• Personality Assessments
• CYA Choose Your Assessment
• Owning the Room with Consuela Munoz
• Why Your Content Sucks
• Framework of Frameworks
• Leading By Definition
• That's Not My Job
• Sausage Making with Brad and Michael
• Delegation
• Team of Delegators
• Skills Pay Bills
• Upgrading Your Team
• Upgrading Your Team P2
• First Impressions
• Your Employer Brand
• Humanizing Your Social Media
• Make Your Non Profit Profitable
• Real World Case With Katy Corey
• Where are we going? Back to the office
• Measuring Your Mindsets
• Applying Your Mindsets
• Planning to Fail
• Scheduling Your Priorities
• The App Made Me Do It
• Planning For Growth With Susie Moon

20:35 What’s the point?

• It looks like madness, but it all fits together
  • People/organizing how you get your work done
  • Marketing
  • Goals
  • Processes
  • Mindsets

28:00 Closing remarks

0:28 Intro

• Intro/Opening remarks
• The topic is:  Planning for Growth with Susie Moon

1:25 Sponsors

• SPEARity (SPEARity.com)
• Cream City Marketing (creamcitymarketing.com)

3:00 Guest Introduction

• Susie Moon
• Worked in the corporate world for 25 years
• Founded her business in December 2019
• Was unsure of what kind of business she wanted to create
  • Knew she wanted to help people
  • Offer support
  • Get people to their numbers
• Started working with SPEARity in second half of 2020
  • Working with Michael as her coach
  • Using the SPEAR app she was able to set goals
  • “He helped me reach my goals, doubling my revenue in the second half of the year” -SM
• Support person for coaches, entrepreneurs
  • Focusing on the things that people were not very good at
• Set more goals in 2021
  • Still working with SPEARity, now with Darren
  • “My word of the year is build” -SM
• You can’t always do it by yourself
• “I was so burnt out, I was so overwhelmed, and I decided that I need people” -SM
• First half of 2021 she started building her team
• “I started building a team to do all the things for me, so I could focus on my sketchy ideas” -SM
  • She now has 10 part-time contractors
  • ~9 clients
• “I really like my clients and I want to stick with them, but I also want to grow” -SM
  • Finding a balance in the direction she wants to go in
  • SPEARity keeps her on track
• “I’m building the plane as I fly it -SM
• 10:23 GIF

11:02 Needing help when helping others

• She had a mindset shift before starting the business bc she was holding off on starting the business
  • Didn't think she was worthy of having her own business after working for other people in the corporate world for so long
• “Being an entrepreneur has been in my blood ever since I was little” -SM
• Take the leap and try
• Hanging out with people smarter than you makes you want to be them
  • Told herself she would never be the person to run a marathon
    • Has since completed 3 of them (in 16 months)14:30 Needing a coach
• It’s all about mindset
• Made her stop thinking small, and start thinking about the possibilities
• Someone to push her out of her comfort zone

15:47 How a coach changed her business

• It was uncomfortable at first
• You build rapport with that person
• Able to pick out those quarterly goals and seeing the steps you need to take to reach those goals
  • How much am I charging each person
  • How many clients do I need
  • How many prospects do I need to talk to each weekYou need to remove the emotional aspect from your business to see the perspective
  • Do you want to own this for the rest of your life or do you want to sell it at some point?

19:12 Removing your feelings

1:18 Intro

• Intro/Opening remarks
• The topic is:  The App Made Me Do It

2:05 Sponsors

• SPEARity (SPEARity.com)
• Cream City Marketing (creamcitymarketing.com)

3:30 Brad gives overview of last week

• Using a calendar to keep your priorities straight
• Hyping up Michael’s use of SPEARity’s software to help organize quarterly goals

7:00 Michael dives in

• Start on paper, add in software, reach success
• 4 C’s refresh
  • Customer acquisition
  • Cash Flow
  • Customer retention
  • Company growth
• Turn them into your goals
  • #1 being your spearhead (Customer acquisition)
  • SPEARity defines your spearhead as:
    • If I get this goal accomplished, nothing else really matters
    • If I don’t get this goal accomplished, nothing else really matters
  • “We can’t do all the things, it’s doing the most important things is how leaders win” -M

9:40 Michael gives SPEARity software demo

• Goals (90/7/1)
  • 90 days for the quarter
  • 7 days for the week
  • 1 day for the day
• The app is designed to help guide you in the next direction
• The dashboard shows
  • What are your goals for the quarter
  • What are your milestones for this week
  • What are your activities and tasks for the day
• “When I can identify that my daily activities are aligned with my weekly milestones and my quarterly goals, I am productive, not just busy” -M
• Busy does NOT equal productive
• Your calendar can be full and does not produce any value because you haven’t defined their alignment
• The tasks that put my spearhead at the top are of highest value
• “Planning and preparation are the 20, that produce the 80” -M
• Planning ahead is an investment in yourself

15:34 Planning out Brad’s goals

• Sales goal: close $250k on his own
• Daily tasks: Regular sales activity (1 hr/daily)
• Daily tasks: build out offer funnel (1/monthly)
• Goals can be connected using the software to show you your priorities

30:00 Unofficial 5th status

• The status of forgotten
  • I didn’t do it or I didn’t account for what happened with it

36:00 Closing remarks

0:52 Intro

• Intro/Opening remarks
• The topic is:  Scheduling Your Priorities

1:37 Sponsors

• SPEARity (SPEARity.com)
• Cream City Marketing (creamcitymarketing.com)

3:40 SPEARity Event promo

• SPEARity had their quarterly APEX event last week
  • Next one is in September

6:45 How SPEARity spearheads goals (refer to episodes 1-3 for SMART goals)

• 4 C’s
  • Customer Acquisition (Sales/Acquisition)
  • Cashflow
  • Customer Retention (Fulfillment)
  • Customer Growth
• Brad used these buckets to list out his smart goals for the next quarter

10:32 Brad’s calendar

• “I need to get better and more effective at scheduling my day” -B
• Started with personal growth goals
  • Wake up time (everyday)
  • Sleep time (everyday)
• By writing out each thing you need to do every morning and night, you’re building a cognitive memory and you’re able to use it as a measuring stick of success
• Build on more to the calendar
  • He uses bookends to start and close out his “work day”
    • Prep for the day
    • Close and plan for tomorrow
• Brad’s Day
  • Wake up time
  • Workout/eat/get ready
  • Prep for the day
  • ~~work~~
  • Close and plan for tomorrow
  • Eat/relax/etc.
  • Sleep time
• Without a daily schedule, you will forget day to day activities that you have to do
• “My prep time helps me recalibrate for the day” -B
• “If you don’t make the time for lunch, other people will take the time from you” -M (in regards to eating lunch)
• By scheduling things for the same time every day, your brain will get into a rhythm
• “The non-negotiables need to be blacked out not matter what” -B
  • BUT they are plans and may be booked over if needed, plans can change

22:40 Time blocks

• Schedule your work blocks in hour chunks, but only work for 50 min of it
  • Built in breaks will help you not burn out during the week
• Or work for 90 min and take a 15 min break
• Find what works for you and adjust as needed
• Either way, if you schedule out your week, it’s more likely to go well
• Planning out in blocks reminds you of things you HAVE to do

28:00 What goes on the calendar

• You don’t have to put everything on your calendar
• You see what can be delegated off and what is non-negotiable
• “Planning time is also deciding time” -M
  • Delegation episodes are 33-34
• Don’t try to fit it all in
  • Put in the important things and fill in as time is available
• Using a calendar is easy, sticking to it is the hard part
• The stuff before work and after work are more important than anything during the day
  • 80/20 rule
  • Planning and prep is in the 20%
  • Setting yourself up for success is the key to the success

36:00 Closing remarks