Humans of Linkedin
By Skymouse Studios
**Not affiliated with Linkedin**
Humans of LinkedinMar 25, 2021
The power of podcasting - With Chris Anderson
Chris Anderson is a fellow Hoosier (that means he's from Indiana) and a fellow podcasting enthusiast. He's a little more enthusiastic than I am because he's built a business around it! Talk about making a living doing what you love.
Chris has a human approach to life that I loved hearing about and his story about where he got the name for his company, Pencil Leadership, is one of the coolest stories I've heard in a long time. Hope you enjoy this one as much as Chris and I enjoyed making it!
Community is more than just a tv show - With Chuck Winslow
Chuck Winslow has a fascinating story. Starting out in the marines and ending up as a trailer designer, Chuck's life hasn't always gone according to plan. That hasn't kept Chuck from pursuing his deepest passions, giving back to his community and living his life with no regrets.
I've rarely met a more genuine person than Chuck, he's really not afraid to be exactly who he is and let the pieces fall where they may. His heart for serving others and doing the right thing also make him a standout in a world full of charlatans. This was a great episode, I hope you enjoy it as much as I did.
Unicorns do exist - with Alden Cayse
As you'll find on this episode, Alden is the only person I've ever met who talks as much as I do. The hardest part about this episode was ending it! We could have just kept going for another hour easily.
Alden is a truly remarkable marketer and storyteller. With broad professional and life experience, Alden brings a unique blend of humor and clarity to her stories. If you need help finding your voice or learning the elusive art of storytelling, I suggest giving Alden a look.
Make someone's life better - With Akshaya Chandramouli
Akshaya has an infectious optimism and joy that she brings to her life and it shines through in this episode. She's a content creator and self proclaimed "newsletter nerd," but underneath it all, she's a genuine human person.
Akshaya shares some of the best content creation and branding advice I've heard in a long time, so you don't want to miss this one, but more than that, you're going to end this episode in a good mood and that's honestly worth more!
Stop Trying To Be Perfect - With Steve Sims
We've got an amazing show for you today. Steve Sims is a fascinating man with a fascinating story. Author of the book "Bluefishing: The Art of Making Things Happen," Steve Sims has done things in his life many of us wouldn't dream of doing. After this show, I was fired up and ready to take on the world.
Give this episode a listen and then tell me it doesn't make you want to do more with your life than you're currently doing. Killer show. You're welcome.
Follow John Welch: https://www.linkedin.com/in/johnrwelch/
Follow Patrick Hanus: https://www.linkedin.com/in/phanus/
More episodes: https://open.spotify.com/show/1K4bjKIWuRQNTdQXQhcXMJ?si=FXeBrgh_SBaFHGc1hxXcCg
Website: skymousestudios.com
Market Like A Visionary - With Benji Copeland
Benji Copeland is "on a mission to empower over a billion people to freedom." Sounds like a lofty goal, but it's one I think I Benji can accomplish. I've rarely met a more open-minded and hungry-for-knowledge person than Benji.
Originally from Australia (accent) and now living in Canada, Benji brings a fascinating worldview to the marketing world. As a funnel and ads expert, Benji helps businesses scale and grow online, but Benji's passions include so much more than marketing.
Join us for a really interesting conversation with a really interesting guy. Thanks for coming on the show, Benji!
Using Empathy To Stay Relevant - With Jeff Echols
In this episode of Humans of LinkedIn, Jeff Echols joins us to discuss using empathy in marketing. If you want your marketing to be good, you need to learn how to put yourself in your audience's shoes. Jeff shares his thoughts on what he calls "radical empathy."
Jeff has been around the block a few times and brings a couple decades of marketing and business growth knowledge to the table. You'll definitely want to hear what Jeff has to say!
Selling with Authentic Persuasion - With Jason Cutter
Jason Cutter returns to the show to discuss his new book, Authentic Persuasion. Jason is a student of what we call "real sales" here on Humans of LinkedIn and we're super excited about what he has to say. Jason's human approach to selling and relationships is exactly what every person, sales or otherwise, needs to keep in mind in the modern business environment.
Tune it to hear some killer ideas on how to be more authentic in your business and build real relationships with the people around you.
The Best Way To Start A Podcast - With James Bishop
James Bishop has helped created podcasts for some pretty successful people, including Will Smith's company. James joins us to discuss what it takes to create a successful podcast. He also shares his thoughts on what makes a podcast sustainable and how you can find your podcast niche and follow it.
How To Use Podcasts To Grow Your Business - With Jakub Zajicek
We're all familiar with podcasts, but did you know that guesting on other people's podcasts is one of the best ways to grow your audience and your business? Jakub joins us from Speak On Podcasts where he helps business owners get booked on podcasts with great audiences.
Listen to this episode to hear Jakub's best tips for landing guest spots, making the most out of your time in the spotlight, and growing a loyal following.
B2C Marketing In 2020 - With Matthew Tyner
B2C marketing is a whole different animal from B2B. Matthew Tyner is a pro when it comes to managing B2C marketing campaigns and growing consumer-focused businesses. Don't miss this amazing episode to hear some fantastic ideas on reaching and engaging with your local community to drive sales in B2C industries.
It's Always The Right Time For A Sales Conversation - With Jason Cutter
Jason Cutter trains inside sales teams to be genuine and use empathy. At a time when so many salespeople are struggling to have conversations, Jason cuts right to the heart of the problem: salespeople don't know how to be human.
Join us for a killer episode where we talk about selling with COVID, how to have great sales conversations, and what it means to bring value to your customers and prospects.
How To Adapt Your Business To New Challenges - With Rex Biggs
COVID-19 threw us all for a loop this year. Rex Biggs joins us on Humans of LinkedIn to discuss how businesses adapt to new challenges.
Using Referrals To Grow Your Business - With Mike Hurley
Ask anyone about their best source of new business, they'll usually answer the same thing: referrals. We all know we need more referrals and we all know their the fastest and easiest way to grow our businesses. So why on earth aren't we asking for more referrals!?!
The answer is simple, we don't have a system for it. Mike Hurley joins us today to talk about creating referral systems and programs that work. Mike runs Warm Up, an app designed to help companies ask for, and receive, more referrals. Mike discusses what it takes to build a killer referral program and what are the biggest mistakes companies make when asking for referrals. You don't want to miss this!
Transform work with Linkedin - With Cher Jones
Cher Jones has been working in personal branding and corporate social media since 2013. In technology terms, that’s like 50 years!
In today’s professional landscape, LinkedIn cannot be ignored. Whether you’re job hunting, running your own company, looking to change careers, or simply making it known that you exist, presenting yourself right on LinkedIn is essential.
Join us as we discuss personal branding on LinkedIn with Cher Jones. In this episode we cover:
- Is LinkedIn really worth it?
- What does it mean to create a personal brand in 2020?
- How can LinkedIn users do to get access to LinkedIn Live?
- What are the biggest mistakes you’re making on LinkedIn right now?
You have to change your mindset about Linkedin. It’s not just about finding a job, it more about building relationships and growing your network.
Don’t be forgottenLinkedin isn’t just sales and marketing people. Create relationships with everyone so people know what you do and you can help them when the moment is right.
Quit your “niching”It’s easy to start thinking ahead in your business, but you have to build experience and grow into your niche. Take your time, work hard and before you know it, you’ll know the work you want to do.
What's New in Digital Advertising for 2020 with Justin Whitaker
In this episode of Humans of LinkedIn, Justin Whitaker joins us to discuss how brick and mortar stores can make the move to online commerce, how to include Google maps in your marketing, and how Pinterest ads are a great place to spend your digital ad budget.
Here are some things we cover:
- How to take advantage of online commerce
- Options for brick-and-mortar stores making the shift to e-commerce
- The benefits of using Pinterest ads
- Facebook is giving businesses more organic visibility
- Facebook is offering a grant for small businesses to run ads.
Google and Facebook have made changes to the way content is shown in search and in news feeds. Make sure you take advantage of this opportunity to leverage your social media presence.
Marketing on Google Maps in 2020Location management has shifted, so how do you market? Let your customers know you’re open, you deliver or ways you’re still providing services despite the restrictions caused by corona-virus.
E-commerce ads on PinterestPinterest may be the next best place to start marketing to you customers. Justin shares what you need to know about digital marketing on Pinterest vs. Facebook and Google.
A.I. is a good thing with Morgan Llewellyn
Today we talk with Morgan Llewellyn about how AI helps not just big companies, but also small business owners. “Artificial Intelligence” is a tool that helps us be more human and do better work and not about putting people out of work. AI eliminates the mundane tasks that waste our time so that we can do the things that humans were meant to do.
Some of the things we cover:
- A data scientist’s approach to the digital transformation and business
- AI makes us more human
- Economy and behavior: What will the new normal look like?
Predictive Partner is a leading data science firm that solves critical business problems. Leveraging predictive analytics, data science, machine learning, and artificial intelligence, Predictive Partner achieves transformational business results for its clients. A team-based model with experienced Ph.D. data scientists allows clients to deploy and scale their data strategies with low risk and high dependability.
Learn to Serve Before You Sell - With Townsend Wardlaw
In this episode of Humans of LinkedIn, Townsend Wardlaw joins us to discuss how to serve first, then sell, how selling can be easy, and how to put your customers first. Listen to hear Townsend's thoughts on the following topics:
- You’re not going back to work as soon as you think
- What is the future of white collar business
- WHAT should people be doing with their time right now if they have nothing to do
Brain, Body, and Business - With Michael Cortina
Trauma is a misunderstood topic, especially in the modern world of psychology. Most people are dealing with trauma on a daily basis, they simply aren’t aware of it.
Michael Cortina joins us in this episode of Humans of LinkedIn to discuss the mind/body connection and how to achieve maximum performance.
Born and raised in the south suburbs of Chicago, Michael grew up independent and optimistic about the future. From a young age, he knew that he wanted to live an optimal life and knew that there had to be a way for others to do the same. Michael has always been a dreamer who mixed that with an intensely hard work ethic, passion, and action.
Use Event Marketing To Grow Your Business - With Doug Theis
“Marketing” is a really broad term. Most businesses struggle to make marketing work for them. One of the main reasons is that they are too tied to the metrics. The best and truest forms of marketing involve doing things for other people without expectations of return. When you put value into the marketplace, dollars and cents usually find their way to you.
Doug Theis joins us this week to discuss using events to grow your marketing. Doug has mastered a marketing strategy that can pay dividends if implemented correctly and shares his knowledge in depth in this episode of Humans of LinkedIn.
Fighting The Woke Mob - With Jordan Paris
In 2020 the outrage mob has grown to affect and influence every area of American culture. Employees can lose their jobs and livelihoods at the drop of hat. All they have to do is say the wrong thing or offend a certain group of people.
Business owners can lose their businesses or find themselves the victims of looting, destruction of property, and physical harm if they don’t speak out in precisely the way the “woke mob” demands they do.
On this episode, Jordan Paris joins us to discuss why he has started taking a stand against the cancel culture and what is at stake if the critical thinkers among us remain silent.
Rebelling Against Sales is All That's Left - With Dale Dupree
In this episode of Humans of LinkedIn, Dale Dupree joins us to discuss uniting sales and marketing, how people want experiences, and how to be intentional with your marketing.
- Sales tends to be disconnected from what it should be
- Learn to convey the person
- People want experiences, are you giving it to them?
- Unite sales and marketing for the best results
Marketing Should Be Transparent - With Clint Hankinson
Today we talk with Clint Hankinson, the Director of Marketing over at iToLogy, a non-profit helping and encouraging more people get into the IT field. From summer camps to field trips they helping people of all ages learn more about careers in technology.
We talk about what it means to be transparent with your marketing team and how new technology helps us track data and be better job when it comes to measuring success.
- Patience in Marketing
- Goals and Accountability
- Transparency in Marketing
Smoke and mirrors to make it look like you’re doing more than you are or you’re blaming others for your own faults.