Skip to main content
Small BizCast

Small BizCast

By Mr. Thrive Media

Small Business-It’s a Wonderful Life. It’s also very hard and takes a lot of skill, talent, luck and inspiration. That where SmallBizCast comes in.

We interview the Small Business Warriors who have won some and lost some. People like yourself, whose waking hours are consumed by their business...and some of your sleep time too!

Small Business-It's a Wonderful Life!
Available on
Apple Podcasts Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Currently playing episode

012- How “Mushroom” Is The Game Changer

Small BizCastJul 20, 2020

00:00
28:55
63 - Client Relationships in Marketing | Jenny Manocchio, CaliNetworks

63 - Client Relationships in Marketing | Jenny Manocchio, CaliNetworks

How do you make a client feel valued while providing the best possible solutions to their online presence?


Jenny Manocchio, Vice President of Sales and Marketing at CaliNetworks, has worked with Joel Volk. This episode serves partially as a refresher course for Manocchio and Volk who recall their mentorship and lessons learned together. In this episode, learn with Jenny the necessities of client relations and how listening and care play a vital part in value-based strategy.


Timeline:

00:00 Introduction

05:28 Marketing shortcomings

06:32 Online presence on Google

11:13 The Buyer-Seller dance

15:08 Customer relationships

22:38 Transparency

31:48 National Compliance Standards and Law

36:03 Common questions

43:57 Consistent communication with clients

49:38 Caring for people is key to success.

51:32 Conclusion

---------------

Guest: Jenny Manocchio | www.CaliNetworks.com --------------- We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Southern California Labrador Retriever Rescue

Mar 05, 202455:19
62 - Setting Sail with Strategic PR | Kellee M. Johnson, The Ballast Group

62 - Setting Sail with Strategic PR | Kellee M. Johnson, The Ballast Group

How can skills and strategies from unrelated fields, like competitive sailing, be transferred to public relations and business management in general?

In this episode of Small BizCast, Joel Volk of Hot Dog Biz Growth took a deep dive with Kellee M. Johnson into the nuanced world of strategic public relations and its critical role in business. We explored the importance of timely and thoughtful communication, the delicate balance between storytelling and silence, and the sophisticated tactics of handling public crises. We shed light on the powerful PESO model for comprehensive media outreach and emphasized the need for authenticity and strategic planning in a media landscape that's constantly shifting. They discuss navigating through challenges and opportunities, and recall the lessons of adaptability and preparation, applying them to our pursuits for enduring success.


Timeline:

00:00 Kellee M. Johnson: PR expert, sailor, leadership philosophy.

06:05 PR still relevant, but pitches preferred.

08:02 PR and legal strategies must align carefully.

10:35 Small businesses start with one client. Surprising testimonials.

13:20 Training helps, passion and authenticity matter.

18:41 Learning to sail in Florida, embracing challenges.

21:32 Learning to sail low breeze, advertising vs. PR

27:38 Defining PR metrics: positive, accuracy, relationship-building.

30:27 Silence can incriminate, engage with the media.

34:04 Stages of business: survival, innovation, decline.

37:58 Aligning marketing and production for business success.

40:13 Farewell hot dog, it's a wonderful life.

-----------------

GUEST: Kellee M. Johnson | www.ballastgroup.com

-----------------

We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause

Feb 08, 202440:21
61 - Leading with Vision | Amy M. Gardner, APOCHROMATIK

61 - Leading with Vision | Amy M. Gardner, APOCHROMATIK

Certain businesses tend to get overlooked when it comes to receiving any guidance, whether in the form of coaching, consulting, leadership training, etc. Amy M. Gardner created Apochromatik, her consulting brand, around eliminating distractions and focusing teams in the right direction. Joel Volk of Hot Dog Business Growth learns about her unique take on consulting and how it positively impacts a variety of teams.

-----------------

GUEST: Amy M. Gardner | www.Apochromatik.com

-----------------

We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause

Dec 20, 202346:48
60 - All Revenue Is NOT Created Equal | John K. Murphy, JK Murphy Advisors

60 - All Revenue Is NOT Created Equal | John K. Murphy, JK Murphy Advisors

What does it take to invest in a business? It's a lot more than throwing money around and hoping for the best. John K. Murphy, or "Murph", reveals the deeply intricate world of investment banking and angel investing. Murph tells Joel Volk of Hot Dog Business Growth of the analytics and dynamic decision-making process that comes with consulting.

-----------------

GUEST: John K. Murphy | www.JKMurphyAdvisors.com

-----------------

We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause

Nov 15, 202344:10
59 - Going With The FLO | L. Williamson, FLO Coaching and Operations

59 - Going With The FLO | L. Williamson, FLO Coaching and Operations

When choosing your mentor or coach, one might assume that you need a stern, to-the-point, A-choice personality to be disciplined and prepared. L. Williamson of FLO Coaching and Operations is living proof that the demeanor of a successful business leader comes in many forms. Learn with Joel Volk of Hot Dog Biz Growth the unique business philosophy that Williamson holds his clientele to.

-----------------

GUEST: L. Williamson | www.LFLOW.pro

-----------------

We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause


Oct 10, 202346:16
58 - Self Love For Leaders | Rochelle Seltzer, Live Big!
Aug 14, 202344:52
57 - Staffing Success Secrets | Warren Rutherford, The Executive Suite

57 - Staffing Success Secrets | Warren Rutherford, The Executive Suite

Have you ever walked out of a job interview and felt like you blew it? Or if you're an employer, have you ever hired someone too hastily without doing your due diligence? Warren Rutherford is the President of The Executive Suite, an executive search firm that finds the leadership that businesses need to continue on. Joel Volk of Hot Dog Business Growth highlights the skills and tips needed to excel whether you are the interviewer or interviewee.

-----------------

GUEST: Warren Rutherford | www.TheExecutiveSuite.com

-----------------

We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause

Jul 10, 202341:56
56 - Overcoming Personal Demons: A Mortgage Banker’s Path to Success | Davis Beckham, Dignified Home Loans
Jun 13, 202338:15
55 - Protector of the High Seas! | Carson Shevitz, Channel Watch Marine Services Inc.
May 02, 202344:38
54 - HR for Good: Transparency and Culture from a Social Impact Entrepreneur | Leilani Quiray, be the change HR
Apr 18, 202333:48
53 - Miyagi & Yoda's Financial Cuddle | Justin Krane, Krane Financial Solutions
Mar 21, 202344:04
52 - Top Tips to Sell Your Biz | Jessica Fialkovich, Exit Factor
Feb 07, 202342:38
51 - Messaging Masterclass | Michael Liebowitz, Magnetic Mind Studios and Susan Gold, Susan Gold Coaching

51 - Messaging Masterclass | Michael Liebowitz, Magnetic Mind Studios and Susan Gold, Susan Gold Coaching

How do you get your business to stand out when marketing your brand? It's not what you think. Simple communication is not simple. As a matter of fact, experts Michael Liebowitz and Susan Gold explain the nuances of this multi-faceted practice. Joel Volk of Hot Dog Biz Growth peels back the layers in order to workshop meaningful tools that can help YOUR business.

-----------------

GUESTS:

Michael Liebowitz | Magnetic Mind Studios

Susan Gold | Susan Gold Coaching

-----------------

We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause

-----------------

Produced by Mr. Thrive Media | Chaz@MrThrive.com

Jan 11, 202354:37
50 - Electrifying Opportunities! | Ian Vishnevsky, EV Charging Solutions
Oct 11, 202248:53
49 - Psychological Safety! | Robert Grossman, Black Diamond Leadership
Sep 14, 202243:10
48 - Keeping Competition on Their Feet | Joseph DiFrancisco, Friendly Shoes
Jul 19, 202234:23
47 - Supporting Entrepreneurs with Law | Adam Treiger, SZR Law
Jul 05, 202248:01
46 - The Power of Storytelling | Michael Ashley, Michael Ashley Publishing
Jun 21, 202246:30
45 - Happiness With Business | Melissa Kwan, eWebinar

45 - Happiness With Business | Melissa Kwan, eWebinar

Good news! It's possible for your business decisions to be based on your happiness. Melissa Kwan is a leader in the digital automation space, giving time back to employers who feel the need to provide repetitive information over and over. Joel Volk of Hot Dog Business Growth uncovers the lesser known tips and tricks that build the foundation that prioritizes your happiness.

-----------------

GUEST: Melissa Kwan | www.eWebinar.com

-----------------

We'd like to thank our sponsors: Hot Dog Business Growth and Fit4TheCause

-----------------

Produced by Mr. Thrive Media | Chaz@MrThrive.com

May 17, 202238:45
44 - Overcoming Saboteurs | Tim Gallagher, 101BusinessCoach.com
Apr 19, 202254:53
43 - Stories That Need to Be Told | Mickie Kennedy, eReleases
Apr 05, 202246:33
42 - Being a Kick @ss Mentor! | Jason Flame, Moorpark Karate and Krav Maga
Mar 15, 202252:30
41 - Secrets to Sales Success | Ben Skeat, ImageSource USA,

41 - Secrets to Sales Success | Ben Skeat, ImageSource USA,

Ben Skeat trains the most successful Technology Sales team in the United States! His emphasis of removing the sales professional's ego from the experience is the foundation of his team's success. Joel Volk of Hot Dog Business Growth reflects with Ben his shared experiences, success and how it relates to his business growth counseling today.  

----------------- 

GUEST: Ben Skeat  

----------------- 

We'd like to thank our sponsors: Hot Dog Business Growth Miller Haga Law Group Fit4TheCause Jorgensen HR ----------------- Produced by Mr. Thrive Media | Chaz@MrThrive.com

Feb 08, 202241:06
40 - Coaching Mr. Thrive | Nick Warner, Nick Warner Consulting & Chaz Volk | Mr. Thrive Media
Jan 25, 202256:46
39 - From Entertainment to Ethics | Jay Rosen, Affiliated Monitors, inc.
Jan 04, 202201:06:29
38 - The Sweetest Job | Will Lydgate, Lydgate Farms
Dec 07, 202159:39
37 - Zig Where Others Zag | Paul Laredo, iNX Commercial Cleaning Solutions
Nov 02, 202147:36
36 - Diversity Equity Inclusion | Janine Hamner Holman, J&J Consulting Group, LLC
Oct 12, 202148:08
35 - Coopertition | Janice Miller, Miller Haga Law Group, LLP
Sep 14, 202131:12
34 - Hybrid Workforce | Chris Passmore, Martini Partners
Aug 17, 202130:25
33 - Keep it Simple, Work Hard | Nick Guglielmo, Fisherman's Catch
Aug 03, 202120:44
32 - Master Adapter | Mike Fox, M&M Paper Company
Jul 20, 202138:28
31 - Sales is Not a Dirty Word | Michael Gordon, Sandler Training Calabassas
Jul 01, 202148:07
30 - Avoiding Disaster! | Michael Puldy, Puldy Resiliency Partners
Jun 08, 202148:31
29 - Personal Values vs Professional Values | Barry Cohn, Jorgensen HR
May 18, 202134:37
28 - The Business of OCD | Dina Braverman, Organizing Concepts and Designs
Apr 28, 202143:32
27 - The Serial Entrepreneur | Kathy Yamaguchi, Epique Equestrian
Apr 14, 202129:59
26 - The Exit Plan | Kevin Berson
Apr 03, 202142:52
25 - Top This Chocolate | Shana Elson
Mar 16, 202137:52
24 - I Need More Clients | Jason Ciment, Get Visible
Feb 23, 202141:29
23 - From Victim to Victor | Gregg Garfield, Chip In and Card Connect
Feb 11, 202150:57
2021 Employment Law Updates with David De Castro | Season 2 Sneak Peak
Feb 02, 202139:59
22 - SEASON 1 FINALE / Recap and Season 2 FIRST LOOK!!!

22 - SEASON 1 FINALE / Recap and Season 2 FIRST LOOK!!!

Hello Small Business Warriors. You all have made our first season such an incredibly rewarding experience. I want to thank the entrepreneurs and guests who gave my show a chance. You provided me with such effective feedback. Thank you! In this first season we've explored a unique collection of interests and plan to explore new sectors of the market along with exciting personal stories of these entrepreneurs. We'll debut Season 2 in the first week of February. And remember... HOTDOG! It's a wonderful life!

-----------------

We'd like to thank our sponsor Mercury Document Imaging for supporting our show!

-----------------

Thanks to Mr. Thrive Media for producing this show. For further inquiries visit MrThrive.com or Email at Chaz@MrThrive.com.

Dec 14, 202014:16
021 - Disruptive Successor | Jonathan Goldhill, The Goldhill Group

021 - Disruptive Successor | Jonathan Goldhill, The Goldhill Group

From team building, to coaching, to podcasting, Jonathan Goldhill shares his experience as an entrepreneur and the unique focus on family businesses that makes him successful. 

-----------------

GUEST: Jonathan Goldhill | BOOK & PODCAST: The Disruptive Successor | DisruptiveSuccessor.com | TheGoldhillGroup.com

-----------------

We'd like to thank our sponsor Mercury Document Imaging for supporting our show!

-----------------

Thanks to Mr. Thrive Media for producing this show. For further inquiries visit MrThrive.com or Email at Chaz@MrThrive.com.

Nov 23, 202038:36
020 - To Talk Armenian | Armine Bazikyan, Social Entrepreneur
Nov 09, 202045:37
 019 - Practice Your YES | Takiya Coley, TYC Pictures & Post House

019 - Practice Your YES | Takiya Coley, TYC Pictures & Post House

This promising start up business owner speaks with business coach and podcast host, Joel Volk, to talk about the creative media world that TYC Picture & Post House aims to dominate! Takiya Coley is an up and coming business owner sparking opportunities to a wide variety of businesses and productions across the country.

-----------------

GUEST: Takiya Coley | takiyacoley@yahoo.com | INSTA: @tyc_pictures_and_post

HOST: Joel Volk | jv@jovopro.com |  www.smallbizcast.com

-----------------

We'd like to thank our sponsor Mercury Document Imaging for supporting our show!

-----------------

Thanks to Mr. Thrive Media for producing this show. For further inquiries visit MrThrive.com or Email at Chaz@MrThrive.com.

Oct 26, 202040:27
018 - Mastering TikTok | Kayleigh Gall, THELITTLEBUNN

018 - Mastering TikTok | Kayleigh Gall, THELITTLEBUNN

THELITTLEBUNN was a realization of something missing within the stoner community. Kayleigh Gall fixed the problem by providing cute feminine merchandise. Utilizing her talents and her amazing personality, she has been riding the viral wave of TikTok while growing her completely online business!

-----------------

GUEST: Kayleigh Gall | TheLittleBunnn@gmail.com | thelittlebunn.com | Etsy: TheLittleBunn 

HOST: Joel Volk | jv@jovopro.com |  www.smallbizcast.com

-----------------

We'd like to thank our sponsor Mercury Document Imaging for supporting our show!

-----------------

Thanks to Mr. Thrive Media for producing this show. For further inquiries visit MrThrive.com or Email at Chaz@MrThrive.com.

Oct 12, 202038:14
017 - Mentors and Mentorisms | with Marc Levin and Larry Appell

017 - Mentors and Mentorisms | with Marc Levin and Larry Appell

Long time friends, Marc and Larry, meet up with their ol' pal Joel Volk to talk about the mentors that touched their lives, the "isms" they carry with them to this day, and the life lessons that made their careers and shaped their lives. .

 -----------------

 GUEST: Marc Levin | Marc@DigitalIgnitionMarketing.com GUEST: Larry Appell | Lawrence.Appell@Gmail.com HOST: Joel Volk | jv@jovopro.com | www.smallbizcast.com 

----------------- 

We'd like to thank our sponsor Mercury Document Imaging for supporting our show!

 ----------------- 

Thanks to Mr. Thrive Media for producing this show. For further inquiries visit MrThrive.com or Email at Chaz@MrThrive.com.

Sep 30, 202050:37
016 - The 3 Keys to Successful Products | Eric Paul Rose, Pinnacle Product Innovation, Inc.

016 - The 3 Keys to Successful Products | Eric Paul Rose, Pinnacle Product Innovation, Inc.

Ever had that billion dollar idea and wondered, "Now What?" Eric Paul  Rose, of Pinnacle Product Innovation is the to go guy that shares the "3  Keys to Successful New Products" along with the behind-the-scene lore  of some of the world’s  most influential products. Give it a listen and share with your colleagues if you like what you hear. 

-----------------

GUEST: Eric Paul Rose | eric@ericpaulrose.com | www.ericpaulrose.com

HOST: Joel Volk | jv@jovopro.com | www.smallbizcast.com

-----------------

We'd like to thank our sponsor Mercury Document Imaging for supporting our show!

-----------------

Thanks to Mr. Thrive Media for producing this show. For further inquiries visit MrThrive.com or Email at Chaz@MrThrive.com.

Sep 14, 202042:21
015 - Better With Age | Justin Tooley, Broken Earth Winery | Guest Co-Host Cliff Scott, Scott Group

015 - Better With Age | Justin Tooley, Broken Earth Winery | Guest Co-Host Cliff Scott, Scott Group

Do you think you could handle the grand scope of business that the wine industry covers? It's not as relaxed as you think. Combine agriculture, science, retail, and customer service and you get only a fraction of the daily routine Justin Tooley of Broken Earth Winery has to tackle. Join Joel Volk and guest co-host Cliff Scott of the Scott Group, as they learn about the mind-boggling industry behind this cherished luxury.

-----------------

GUEST: justin@brokenearthwinery.com | www.brokenearthwinery.com

CO-HOST: CliffScott@ScottGroupConsulting.com

-----------------

We'd like to thank our sponsors Small Business Law Firm and Mercury Document Imaging for supporting our show!

-----------------

Thanks to Mr. Thrive Media for producing this show. For further inquiries visit MrThrive.com or Email at Chaz@MrThrive.com.

Aug 31, 202059:11