Skip to main content
Small Business Marketing

Small Business Marketing

By DISTINCT MEDIA

Giving you the basics of online marketing for your small business.
Available on
Apple Podcasts Logo
Castbox Logo
Overcast Logo
Pocket Casts Logo
PodBean Logo
Spotify Logo
Currently playing episode

How To Run Facebook Holiday Ad Campaigns

Small Business MarketingDec 02, 2020

00:00
08:31
How To Run Facebook Holiday Ad Campaigns
Dec 02, 202008:31
Lead Magnets - The Easy Way to Build Your Email List

Lead Magnets - The Easy Way to Build Your Email List

Today's topic is Lead Magnets & just like the name suggests, we're attracting leads.  We've all seen Lead Magnets, but did you realize what they were & how they worked?  Today, we teach you how to build your own Lead Magnets & ultimately, how to grow your customer & prospect email list.

This lesson is easy & quite valuable right away.

To find out more about me, check out www.distinctmedia.ca

Nov 17, 202008:15
Choosing Your Ad Type / Knowing What To Post & When

Choosing Your Ad Type / Knowing What To Post & When

Social media ads are in abundance these days.  While we ignore most of them, we do stop to look at some.

So what's the difference between those that we look at & those that we don't?

Today we talk about content type..  Videos, Photos, Gifs & Motion Graphics.  If you're going to do your own marketing, you want be make ads that bring you results.  Starting with this in mind, may help you tailor ads that your prospects respond to.

In the end, we talk about using Canva to create content, check them out at www.canva.com

Nov 02, 202006:57
How to Build A Sales Funnel & Get More Business

How to Build A Sales Funnel & Get More Business

Today we're explaining what a sales funnel is, why they are important & how to make them work for you!  If you already make your own ads on social media streams, you're half way there.  The next step is drawing your customers & prospects into your website so that they can make an actual purchase!  We start by explaining how a sales funnel works, what a landing page is & why the two work when put together properly.

This is not hard to do & the most successful online marketers do it every day!  I hope you enjoy.

Oct 16, 202005:02
Is Radio Still a Viable Way to Market your Small Business?

Is Radio Still a Viable Way to Market your Small Business?

Everyone likes to say things like "radio is dead", but is it?  Statistics will show you that in fact, radio is still very alive.  The key to using radio to promote your small business is doing it right.  In this podcast we discuss a few key ways to stick out from your competitors & gain a competitive advantage by using radio for advertising.

If radio is going to live on, radio will need to evolve just like many other businesses.  Do I think that radio is still a viable way to advertise?  Yup.  Hit play & find out why!

Cheers.

Sep 21, 202007:17
Basic Tips for Building Your Brand

Basic Tips for Building Your Brand

Why do customers shop at your business?

Brand loyalty is no small subject, however getting started with brand awareness & building that loyalty doesn't have to be difficult.  In this podcast we talk about where to begin, how to be authentic & how to engage.  Growing your brand takes time & with a little effort can make you a winner in the long game.

Sep 17, 202005:27
You're Buying a Business, Now what?

You're Buying a Business, Now what?

Businesses come & go,  so do business owners.

I was approached to market a Pizza Place online by a client who just purchased the business.  I quickly realized that there was a lot of digital properties already & my client didn't realize that nor have access.

In this podcast, we talk about the steps you need to take to ensure that when you buy a business, the digital properties also come with it.

Before you buy or acquire a business, listen to this podcast!

Sep 14, 202006:30
Creating Your Own PR - A Unique Way to Advertise!

Creating Your Own PR - A Unique Way to Advertise!

Most people know how to make a social media post or ad.  The problem is that there are already lots of ads online, many of them from your competition.  Another way of branding yourself is by creating your own PR, in other words, putting yourself in the news.

Creating PR isn't complicated & it can put your brand in places that your competition hasn't thought about.

Did I mention it's free as well?

Sep 03, 202007:34
Instagram Part 02 - Digging a Little Deeper!

Instagram Part 02 - Digging a Little Deeper!

Once your Instagram account is set up, the next step is making effective posts that bring your response.  We discuss photo editing using Insta's amazing tool set, how to tag people for more response, using hashtags to make your posts more searchable, using location tags & finally Instagram Reels.  We cover a lot of territory in this tutorial so take notes!

We discuss some pro-tips at the end, however my favourite is using Instagram on an iPad or tablet instead of a phone.  Larger surface area to work with & easier to type on than a phone!

Aug 28, 202009:34
Instagram for Business - The Basics
Aug 25, 202007:34
Copywriting Part 01 - How to write a great ad
Aug 21, 202006:39
Beginning Your Campaign - Small tips to get your started in a big way!

Beginning Your Campaign - Small tips to get your started in a big way!

You're a small business & it's time to start your online campaign.  We talk about getting organized, things to consider first & how to make a roadmap to success.  Marketing your own business doesn't have to be difficult, let's get started!


For more info: www.distinctmedia.ca/diymarketing

Aug 19, 202011:21
Self Auditing - Know Yourself Before You Tell The World Who You Are

Self Auditing - Know Yourself Before You Tell The World Who You Are

You're ready to begin your online campaign, but have you taken the time to get yourself organized first?  People are attracted to what they know, if you can promote who you are with absolute clarity,  you will be more effective.  We take a deeper look at digital self reflection in this one & talk about why it's a crucial first step.

Aug 17, 202013:06
Getting Started - How to Begin Your Online Campaign

Getting Started - How to Begin Your Online Campaign

You have a small business & perhaps you already have some online content.  We cover the 3 main things you should do if you're going to get serious about starting your online campaign.  It's not very difficult but you need to get organized first.

Aug 14, 202009:50
An Introduction To Your Host

An Introduction To Your Host

In this episode we set the table for this podcast.  Starting with an introduction to your host, we also explain what this podcast will cover & how it can help you promote your small business online, inside your busy schedule.


For more info: www.distinctmedia.ca

Aug 12, 202007:40