We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time, now let's level up together.
Show notes Aaron Krall
00:30 - Introduction Aaron Krall
02:00 - What was your turning point into the life of an entrepreneur?
04:02 - What was that first job about?
05:18 - What did you do next?
11:05 - How were you feeling after this first “failure”?
13:25 - So, you’ve evolved and were ready to take the leap again. Tell us that story.
19:45 - What was this new beginning like?
23:10 - So you had too many clients, how did you solve this “problem”?
28:28 - What systems did you have at that point that you thought were key?
29:45 - What brought your attention to SAS?
33:41 - How did you manage your agreement where you said “If I don’t deliver, you don’t pay me”
39:20 - What kind of help can you provide, and how do you know if your help is needed?
44:08 - How does your team look today?
46:35 - Name the biggest three mistakes you usually see.
53:30 - Where can people get into your funnel?
54:30 - QUICK FIRE QUESTION ROUND
Any unusual drinking or eating habits?
How do you get yourself into a state of flow?
What habit or opinion you have that people tend to disagree with?
What nontraditional lesson would you teach at school?
What books had the biggest impact on your life?
How do the first 30 minutes of your day look like?
Any advice for your previous boss?
What do you do to get inspired?
What silly thing people should do more of?
How would you double US$ 5K in 24h?
What’s the best advice ever given to you?
Would you rather fight one horse sized duck or one hundred duck sized horses?
How would you convince someone to do something good that they didn’t want to do?
What makes you happiest?
Show notes Mehtab Bhogal
00:30 - Introducing Mehtab Bhogal
01:50 - What was the first experience as an entrepreneur? - MB When I was studying at the university I started with a partner an online community for selling guitars.
03:10 - What was the reason you dropped out college? - MB My business was doing very well and I really enjoyed it.
06:13 - What would you say your strength is (if not digital marketing)?
08:12 - What is a healthy margin in your opinion?
10:20 - How big did your guitar community get?
11:35 - Could you give three tips for building a strong community?
13:15 - How did the community react when you started monetizing?
14:10 - How did you get other forums to participate on your community?
18:20 - How was the transition towards Horizon Devices?
21:35 - How was the beginning of Karta Ventures?
24:50 - What is your role in Karta and what does Karta do?
26:29 - How many deals do you do per year and what do you look for?
29:45 - How did you manage to make ten deals last year?
31:15 - What sort of interest rates you get when you get these kind of loans?
33:30 - How do you describe the “life cycle” between the time you buy a company and when you finally sell it?
35:25 - How do you stimulate the deal flow?
36:50 - What are some of the biggest failings that you are seeing with the e-commerce business?
38:37 - How do you identify a smart business owner over a lucky one?
40:10 - In terms of businesses, what are the characteristic of the best brands nowadays?
42:10 - QUICK FIRE QUESTION ROUND
Any unusual drinking or eating habits? - Dorito’s sandwiches.
How do you get yourself into a state of flow? - Very loud music.
What habit or opinion you have that people tend to disagree with? - People waste their time chasing opportunities when they think first about money and learning later.
What nontraditional lesson would you teach at school? - Persistance.
What books had the biggest impact on your life? - “University of Berkshire Hathaway” by Daniel Pecaut.
Any advice for your previous boss? - Let your employees get more resposability sooner.
What do you do to get inspired? - Talk to smart people.
How would you double US$ 5K in 24h? - Buy guitars and watches and flip them.
What’s the best advice ever given to you? - “Don’t take anyone opinions by anyone”.
What silly thing people should do more of? - Pranks.
Would you rather fight one horse sized duck or one hundred duck sized horses? - One horse sized duck..
How would you convince someone to do something good that they didn’t want to do? - Show the upside.
What makes you happiest? - Deals going well and everyone winning.
Show notes Moiz Ali
00:30 - Introduction Moiz Ali
02:30 - What were you doing just before you became an entrepreneur? - MA I was a lawyer in NYC, it was my last job before becoming an entrepreneur.
05:05 - What did you do next? - MA One of my partners at college and I started an alcohol online business.
17:30 - What happened after you sold that business?
20:28 - What is Native and what it stands for?
22:22 - How did you manage to make this kind of cosmetics without prior knowledge?
26:20 - How did you manage to make the first samples and different formulas? How did the cash flow worked?
31:00 - How was your growth during these first years?
34:27 - How did you manage the advertising?
41:45 - What’s the story behind Procter & Gamble acquisition of Native?
45:15 - How did you feel during these negotiations?
48:55 - What did your mother think about this business?
52:10 - QUICK FIRE QUESTION ROUND
Any unusual drinking or eating habits? - Vegan protein shakes every morning. Trying to be a vegetarian.
How do you get yourself into a state of flow? - Wake up very early, workout and get to work before everyone else.
What habit or opinion you have that people tend to disagree with? - I value the single individual work. I don’t think a lot of employees necessary make a difference.
What nontraditional lesson would you give at school? - Income tax.
What books had the biggest impact on your life? - “Atlas Shrugged” by Ayn Rand.
Any advice for your previous boss? - Let people benefit and play their strengths.
What do you do to get inspired? - Travel and try not to think about work and watching infomercials.
How would you double US$ 5K in 24 h? - Sell something thru facebook ads or go to Vegas.
What’s the best advice ever given to you? - “The only thing that matters is how good your business is” and “build a business that you really enjoy”.
What silly thing people should do more of? - Dance or sing in the shower.
Would you rather fight one horse sized duck or one hundred duck sized horses? - One hundred duck sized horses.
How would you convince someone to do something good that they didn’t want to do? - Showing them why it’s good.
What makes you happiest? - Spending time with friends and family.
Show notes James Van Elswyk
00:30 - Introduction James Van Elswyk
02:00 - When did your entrepreneurial path began? - JVE: I was a competitive tennis player at 16. But at the same time I was stringing my own racquet and started to do it for other players for profit.
04:55 - What was the next step on this path? - JVE: It was a dual path because I went to college and at the same time I had the stringing business. I left college and got a job, but I realized that I didn’t want the get-a-job life.
06:15 - What happened next? - JVE: My first big failure, my restaurant, taught me a lot about costs and to sign every check.
10:05 - JVE: The next big step was the call center business.
14:50 - How was the process to find and keep your staff? - JVE: To scale it effectively I had to understand why someone wants a job? Three main things: They want some money, they want to feel part of something, they want to be appreciated.
21:25 - JVE: I saw student loan consolidation on the horizon so I moved over to that vertical
26:30 - JVE: Towards the end I was busted out and had to sleep on my car. I had to move to South America to lower my living cost.
29:45 - How did you get back on your feet? - JVE: I made it happen with the internet, I could make money of it. It took years to pay back my debt, even making good money, but it was just another step of the path.
33:35 - The anecdote about how JVE got back on the entrepreneur game again.
37:00 - JVE “The times of native advertising”
40:02 - How do you approach the negotiation talks when you sell leads?
46:10 - What is your core business right now?
50:45 - How does your team look like?
51:45 - How do your different businesses link?
55:26 - How do you evaluate deals and how do you project them for the next 20 years?
1:02:30 - QUICK FIRE QUESTION ROUNDS
Any unusual drinking or eating habits? - I do intermittent fasten every day.
How do you get yourself into a state of flow? - Transcendental meditation.
What does the first 30 minutes of your day look like? - I don’t do anything before noon.
What habit or opinion you have that people tend to disagree with? - I don’t like Trump as a person, but he’s doing great things for America.
What nontraditional lesson would you give at school? - Meditation.
What books had the biggest impact on your life? - “The four hour work week” by Tim Ferriss.
What do you do to get inspired? - Spending more time with younger people.
How would you double US$ 5K in 24 h? - Gamble.
What’s the best advice ever given to you? - “Focus on today”
What silly thing people should do more of? - Laugh.
Would you rather fight one horse sized duck or one hundred duck sized horses? - One hundred duck sized horses.
How would you convince someone to do something good that they didn’t want to do? - Tell them they shouldn’t or they can’t do it.
What makes you happiest? - When I’m at peace.
Any ask or requests from the audience? - Suggest me some great books or any learning materials at email@example.com or any of my channels.
Show notes Yifat Cohen
00:30 - Introduction Yifat Cohen
02:25 - Tell us about your first steps on the path of becoming an entrepreneur. - YC: When I came to the US I was part of a three person team app, got asked to teach twelve people to do everything at the job and got fired afterwards.
05:30 - Tell us about the MLM space (Multi Level Marketing). - YC: From a fuel reformulator to selling Viagra. I said again that I wouldn’t be working for anyone else again.
07:32 - How did you get into the Google+ team?.
09:00 - The story about the beginnings of Google Hang Out.
13:08 - What was your secret for success? YC: Engagement.
15:25 - What was the next step on your path?
21:15 - Tell us about your show.
22:30 - How is the system you use to work with your clients?
25:11 - Tell us about you community at www.imthatgeek.com
29:00 - What are the topics you talk about the most on your shows?
36:40 - QUICK FIRE QUESTION ROUNDS
Any unusual drinking or eating habits? - All-my-vitamins-soda. And israeli food.
How do you get yourself into a state of flow? - I shut everything down.
What habit or opinion you have that people tend to disagree with? - The importance of engagement.
Tips for being better at engagement? - Talk to people!
What nontraditional lesson would you give at school? - Engagement.
What books had the biggest impact on your life? - “Jonathan Livingston Seagull” and “Illusions” by Richard Bach, “Zen and the art of motorcycle maintenance” by Robert M. Pircig.
Any advice for your previous boss? - Don’t fire me! But it would have ended up worst for me because I wouldn’t be here. Allow your employees make mistakes, make them feel appreciated.
What do you do to get inspired? - I shower and think.
First thirty minutes from your day? - Very boring, I wake up, eat my oatmeal and work from home.
How would you double US$ 5K in 24 h? - Affiliate marketing would be the fastest way.
What’s the best advice ever given to you? - “Talk about pain points” and “Always try something twice”.
What silly thing people should do more of? - Play more.
Would you rather fight one horse sized duck or one hundred duck sized horses? - One horse sized duck.
How would you convince someone to do something good that they didn’t want to do? - Complementing them.
What makes you happiest? - Landing that perfect punch. Teaching.
Any ask or requests from the audience? - If you want to talk to world class experts go to www.imthatgeek.com
Show notes Alexander Fedotoff
00:30 - Introducing Alexander Fedotoff
02:40 - Tell us about the transition from the traditional job to the entrepreneur life. AF - It was a natural evolution. I started with the traditional path, studying in college, but in Ukraine an accountant makes around US$100 a month. So after a while I got married, moved to Poland with my wife, I saw some friends freelancing and they were making much more money than me. I learnt english, started applying at freelancers pages. After a while I came around facebook advertising and started this path.
11:30 - What is your approach when you need to learn a new skill? - AF: I find the best person at it and learn everything I can from them.
19:30 - What are the key roles on your staff?
20:45 - What do you believe is the kind of creative messaging that works best for your clients? - AF: People and influencers for brands. Benefits and problem solving for dropshipping.
25:20 - AF: The importance of funnels
29:03 - What do you use for funnel building?
31:27 - Do you have any preference when choosing your clients? - AF: I don’t like to work with people that “didn’t do their homework”
35:45 - Tell us about AF Media Agency and how you built it.
38:30 - How did you start working with Lululemon?
42:20 - What’s the next step on your path?
45:18 - QUICK FIRE QUESTION ROUNDS
Any unusual drinking or eating habits? - Not really.
How do you get yourself into a state of flow? - Eliminating distractions.
What habit or opinion you have that people tend to disagree with? - I am materialistic.
First thirty minutes of your day? - Family, breakfast and plan the day.
What nontraditional lesson would you give at school? - How to think properly.
What books had the biggest impact on your life? - “Often Wrong, Never in Doubt: Unleash the business rebel within” by Donny Deustch, “Principles” by Ray Dalio. “Kushner, Inc.: Greed. Ambition. Corruption. The Extraordinary Story of Jared Kushner and Ivanka Trump” by Vicky Ward
What do you do to get inspired? - I see people from humble beginnings evolve.
How would you double US$ 5K in 24h? - I’d spend it on advertising.
What’s the best advice ever given to you? - “Whatever makes you happy”.
What silly thing people should do more of? - Talk to other people.
Would you rather fight one horse sized duck or one hundred duck sized horses? - One horse sized duck.
How would you convince someone to do something good that they didn’t want to do? - I’d tell a good story.
What makes you happiest? - Progress.
Any ask or requests from the audience? - Aim higher.
Show Notes Roland Frasier
00:28 - Introducing Roland Frasier
03:21 - What were you doing before you become an entrepreneur? - RF: “I was a skate rental clerk. Got paid below the minimum wage, but it was fun.”
05:40 - What started your transition becoming an entrepreneur? - RF: “As soon as I turned 18 I started on the real estate business. But also I played in a band at night, that got me paid as well.”
11:21 - How long were you on the real estate business? - RF: “About one year. I learnt how was the money flowing in this business and it was very interesting.”
18:25 - Why is it important to have a diverse surrounding of people? - RF: It’s good to know the different perspectives and their interests.
19:25 - What was the next step on your path? - RF: “I basically move from real estate to companies. I loved the idea about buying and selling companies.”
26:00 - What skills do you have that made you good at this? - RF: “The hunger to learn and improve”
27:14 - What is I.R.A.C. and how it applies to the decision making process?
28:22 - How do you spot an opportunity?
30:50 - “Revenue, profits and valuation”
31:40 - How do you choose from this vast amount of opportunities available so you can administrate your time?
36:06 - How do these opportunities come across you?
44:42 - How did you get into digital marketing?
46:05 - The story about “Wicked Smart”
54:05 - How many companies do you have or are a part of actively?
56:05 - Tell us about your podcast “Business lunch”
58:00 - - QUICK FIRE QUESTIONS
Any unusual drinking or eating habits? - I seek for unusual food in different cultures.
How do you get yourself into a state of flow? - I actively seek relationships outside the computer.
What habit or opinion you have that people tend to disagree with? - I am anti grind.
What nontraditional lesson would you give at school? - How to think better.
What books had the biggest impact on your life? - “Think and grow rich” by Napoleon Hill, “How to win friends and influence people” by Dale Carnegie, “Seven habits of highly effective people” by Stephen R. Covey, “Black box thinking” by Matthew Syed, “Measure what matters” by John Doerr, “Business Adventures” by John Brooks and “The goal” by Eliyahu M. Goldratt.
What do you do to get inspired? - Being grateful and thinking about where I want to go moving forward.
How would you double US$ 5K in 24h? - Buy low sell high.
What’s the best advice ever given to you? - My father “People often say things they don’t mean when they are mad”.
What silly thing people should do more of? - Just be silly.
How would you convince someone to do something good that they didn’t want to do? - The art of persuasion and negotiation.
Would you rather fight one horse sized duck or one hundred duck sized horses? - One horse sized duck.
What makes you happiest? - Helping other people.
Any ask or requests from the audience? - Contact me with any questions you might have.
Alex Brown show notes
00:30 - Introducing Alex Brown
04:30 - When would you place your origins as an entrepreneur? - AB: I come from an entrepreneur family…
07:55 - What was your college degree on? - AB: It was in business, ironically
10:20 - What happened after college and how did you meet Chris? - AB: We were introduced by someone in common.
11:26 - About Chris’s skills on crowdfunding
16:20 - What are the pillars of success when crowdfunding? - AB: “When you have something that is not real yet, you must create confidence in the people so they support your idea”
20:05 - Do you still believe in pre launching products? - AB: “If I did that today I’d invest time into building the brand before launching the campaign”
22:35 - Name the most important drivers behind that pre launch - AB: First analize what resonates with the audience, then make a great video with that information.
24:20 - About The Dollar Beard Club
35:20 - AB: “Being young and naive in the world of business we didn’t realize the importance of encouraging consumption”
38:20 - Any mistakes you’ve made and learnt from?
41:33 - What brands have you learnt a lot from?
51:30 - What are you doing with your time now that you exited your position on the Beard Club?
01:01:16 - QUICK FIRE QUESTIONS
Any unusual drinking or eating habits? - Intermittent fasten.
What do you think people eat a lot and shouldn't? - Processed food.
How do you get yourself into a state of flow? - Fasten, meditation and stretching before the gym. Also doing fun stuff.
What silly thing people should do more of? - Make people laugh.
What habit or opinion you have that people tend to disagree with? - Wanting to be liked by everyone.
What nontraditional lesson would you give at school? - Mindfulness.
What book had the biggest impact on your life? - “The power of now” by Eckhart Tolle. “Never lose a customer again” by Joey Coleman. “This is marketing” by Seth Godin.
What do you do to get inspired? - Outside. Getting around with high level people.
What’s the best advice ever given to you? - My father “Really take care of your customers and focus on relationships”
Would you rather fight one horse sized duck or one hundred duck sized horses? - One hundred small horses
How would you convince someone to do something good that they didn’t want to do? - Empathising and seeing why this is important. If that doesn’t work, physically force them to do it with my hundred tiny horse army.
What makes you happiest? - Relationships, people. And playing music.
Any ask or requests from the audience? - Be mindful with your business.
Show notes: Matt Schmitt
00:30 - Introducing Matt Shmitt
04:50 - How was the transition from being an employee to being your own boss? - MS: I started with affiliate marketing at first because I graduated during the Great Recession, there were no jobs. I then started working at a large company in St. Louis where my father and grandfather used to worked too. But I wanted something different.
14:50 - “It’s nerve wracking because you are walking into the unknown, but you have to remember, and keep into perspective, that you are doing what’s best for yourself.”
15:55 - Which are the most important metrics for updates on your company? - MS: Communication is very important with your team, make sure that everyone is aligned on a single vision.
23:25 - What are your top three biggest strengths when making money? - MS: First, I’m very good at processing. Second, I can see something and pull it my way. Lastly, I’m good at educating people.
27:00 - What would you say were the biggest changes over the past two years and how have you adapted? - MS: It’s all about creative marketing. The world is at it most competitive place nowadays. You have to take it to the brand level. What we do is not to rely on that first yes, all I want to do is to get that guy on my funnel. You have to look at everything over a bigger window of time, not focus only on today.
31:50 - What stages and messaging are you using on your funnel? - MS: First of all what we want is that first click on our adds.
38:00 - What are you selling on the smart apps business?
46:05 - What observations do you see on the successful students you had comparing to the unsuccessful ones?
56:15 - Quick fire questions
Any unusual drinking or eating habits? - Apple cider vinegar drinks, hamburguers, bacon, eggs, etc. Unaccepted on the entrepreneurs circles.
How do you get yourself into a state of flow? - Workout.
First minutes of your day? -Wakeup at 6AM. Coffee. Talk with my wife. Workout.
What habit or opinion you have that people tend to disagree with? - College.
What nontraditional lesson would you give at school? - Managing your finance.
What book had the biggest impact on your life? - “Shoe Dog” by Phil Knight.
What advice would you give to your previous boss? - Don’t put people in a box.
What do you do to get inspired? - Being around money.
How would you double US$ 50K in a day if I gave them to you? - Hire the right person to do it.
What’s the best advice ever given to you? - My dad said “No one is gonna give you shit for free”
What silly thing people should do more of? - Just loosen up
Would you fight one horse sized duck or one hundred duck sized horses? - One hundred duck sized horses.
What makes you the happiest? - When my wife’s belly laughs.
Any asks or requests for the audience? - Always remember what you did this for.
Shownotes: Gerald Soh
00:30 - Introducing Gerald Soh.
03:00 - Tell us about the transition from being an employee to an entrepreneur - GS: I studied science, but I didn’t want to work on a lab. I got a job on a bank, but my income was fixed, so it didn’t matter how hard I worked it will be the same. So I got a job at Pfizer selling Viagra, it was awkward. I wasn’t good at it, couldn’t reach my quota. So I started to learn about online marketing.
11:00 - “After six months I made my first dollar online”.
11:30 - “I was at a the lowest, my mother was telling me to get back on a regular job. I gave myself one year to make it work”.
17:50: “I did ‘launch checking’ with SEO, that was the beginning of my courses”.
20:55 - “That same year (2015) I started giving coaching programs”.
22:33 - “Also on 2015 we won the first WarriorPlus Award for Vendor of the year, and we were just beginning”.
24:30 - “By the end of 2015 we switched all the coaching to e-commerce and Shopify”.
32:10 - The story about the first Malaysian masterminds.
41:45 - Quick fire questions
Any unusual drinking or eating habits? - Hamburgers and fast food once in a while.
Any advice for entrepreneurs that are also parents? -Find help, but also spend family time.
How do you get yourself into a state of flow? - Music.
What habit or opinion you have that people tend to disagree with? - It’s in my nature to always work harder, can’t stop.
What book had the biggest impact on your life? - “The Power” and “The Secret” by Rhonda Byrne.
What’s the best advice ever given to you? - My friends father said “While you are still young, work as hard as you can”
What silly thing people should do more of? - Just let go and do whatever you want once in a while.
How would you convince someone to do something that’s good but they are not enthusiastic to do it? - Focus on the benefits.
Would you fight one horse sized duck or one hundred duck sized horses? - The big duck.
What makes you the happiest? - Family.
Any asks or requests for the audience? - Subscribe to Smarter Destiny and go to www.geraldsoh.com for any advice you need
Show notes: Justin Christianson
00:15 - Presentation Justin Christianson and how we met
02:35 - How did you become an entrepreneur? - JC: I was an electrician in my twenties but I got tired of working so hard, that long everyday. So I started selling cell phones, it started there.
07:35 - “Failing miserably at a bunch of things and getting used to being an entrepreneur”
11:32 - Is there any vivid memory about a very hard moment on the business path? - JC Selling cell phones I got my ass chewed from everybody because I was trying to grow my business and I knocked on the wrong door.
13:20 - What was the catalyst that got you into lead generation? - JC: “It was wild west before the first Google slap”
17:50 - What set you up and how do you choose your opportunities now? - JC: “I have a fairly high risk tolerance. If someone is spending money on it, chances are that the need is there”
21:21 - What are your strongest personality trades with your business partner?
23:40 - Back to the story with the Wild West and lead generation
25:23 - What product were you selling? - JC: Info
28:25 - JC: I essentially built “Optimizely” before it was a thing
30:20 - The beginning of “Conversion Fanatics”
33:11 - What does “Conversion Fanatics” do? - JC: Basically we make marketing more effective through testing.
37:35 - How big a deal is this for the customer, revenue wise?
42:25 - Quick fire questions
Any unusual things you eat or drink regularly?
How do you get yourself into a state of flow?
What opinion or habit you have that other people tend to disagree with?
If you ran a school what non traditional lesson would you teach?
What book affected you the most?
Any advice for your previous boss?
Advice for entrepreneurs that are parents?
Best advice ever given to you?
Would you rather fight one horse sized duck or one hundred duck sized horses?
What makes you happy?
Any asks or requests for the audience?
00:30 - Presentation Dan Nikas
00:42 - About the career as a homicide detective. “Traditionally police, when they get into these sort of long work trips, they go to the pub to spend the afternoon. But I turned to fitness instead”
06:15 - The first course about how to grow your facebook page.
06:45 - First time DN hears about print on demand shirts.
08:08 - Facebook advertising and how, all of the sudden, this system appeared where people tell you everything about themselves.
09:00 - The breakdown as a policeman. “The doctors said I couldn’t do that anymore”
14:30 - “I had two choices, do I fight for it or do I submit”.
20:30 - “If you build your whole business on someone else’s foundation, and they take that away, you have nothing”.
22:11 - Print on Demand vs. Dropshipping.
25:13 - “Well, if I’m trying to build a brand, I don’t want to be all day finding new customers and not make them happy, so I went back to POD”.
26:15 - Leggins and how the business took off.
27:35 - Starting at 0 and going to US$ 4.5M in the first twelve months.
29:40 - I very quickly learned that I need help. Yes, it costs money to have help, but you can’t go somewhere without.
30:41 - The biggest demands from customers where in the end used as advertisement.
35:43 - You have to have a Post-purchase funnel
42:12 - Stop trying to chase the guru screenshots. That’s not the reality of the business.
44:30 - When sales are going so well you forget to know where your money is going to. You have to be efficient and reduce costs.
- QUICK FIRE QUESTIONS
47:00 - Which are your top three metrics?
51:30 - What advice for the entrepreneur dad’s?
56:45 - What are your first 15 to 30 minutes of the day like?
58:20 - What unusual things you drink or eat?
59:00 - How do you get yourself into a state of flow?
1:00:00 - What habit or opinion do you have that people tend to disagree with?
1:03:19 - What nontraditional lesson would you teach if you ran a school?
1:05:05 - What book had the biggest impact on your life?
1:08:30 - Where do you go to get inspired?
1:12:05 - if I gave you US$ 5k how would you double it in 24hs?
1:13:34 - Best advice ever given to you?
1:15:44 - One horse sized duck or one hundred duck sized horses?
1:19:00 - What would you ask to the audience?
03:00 - Personal development. NL: “Finding coaches or trainings that can help you understand more about why you do what you do”
10:05 - First thirty minutes of your day - NL: Kids and family. Wake up very early.
13:18 - Ideal morning rutine - NL: “Spending a little bit more time for me to center”
17:16 - State of flow - NL: “Deep breathing is the most effective way. I’m also a procrastinator so, for me, start doing is the best I can do”
23:59 - If you ran a school, what non traditional lesson would you give? - NL: “Finantial literacy, but also development of the personal depth.”
25:13 - What book/s made the biggest impact. - NL: R. A. Salvatore Magitian (?) (couldn’t find the book, maybe a different name), Rich Dad, Poor Dad by Robert Kiyozaki and Millionaire Fastlane by M. J. de Marco
30:22 - Best advice ever given to you - NL: “Don’t get caught up on all the ‘what if’ scenarios”
1:19:36 - Any unusual things that you eat or drink regularly? - NL: “I just started drinking coffee”
35:02 - What habbit or opinion do you have that people tend to disagree with? - NL: “Mental health situation in America, particularly for entrepreneurs” “Gender paradigme for men and women”
39:23 - What makes you happiest? NL: When I’m having fun with my family and When I’m around a group of guys when we are just being real.
41:20 - What silly thing people should do more often? - NL: Skip
44:15 - Fight one horse sized duck or one hundred duck sized horses? - NL: Hundred small horses
48:04 - Expectations about The Cartel Mastermind convention y Dominican Republic
54:07 - About the event in May “The Sellers Cruise”
“Avoid getting cut on the cutting edge”
00:00 - Introduction
03:35 - How did you start many businesses without any money? - NL: The story about how he started a business with just credit cards.
06:38 - “I found that when I’m in periods of high pressure and people depend on me I Lift my game up”
08:55 - CPA and how to start with just one funnel.
09:45 - What is CPA?
11:26 - “Pick your best seller and create a funnel for it and then run traffic to it”
11:42 - Affiliate traffic approach - The time before influencers
17:30 - The point of view of a spoke-hub system for e-commerce
18:45 - Real Estate strategies applied to e-commerce
26:20 - Similarities between CPA and influencer marketing
30:15 - How do you convince an influencer that your brand is the one they should choose to work with? - “Learn EPC (earnings per click) vs CPC (cost per click)” Find out what motivates the influencer.
37:08 - “There are companies that exist entirely on Amazon with physical products, and that’s the stupidest way to build a business”
40:45 - The advantages on building your own platform.
SHOW NOTES for Jordan Rolband - Consistency is the key
2:05 - How did you get started making money? JR - “I hated it, it was like pulling teeth, but what I learned about was selling antique watches....”
6:05 - Strategies that you’ve learned selling watches? JR - Hype around the watch. Know your audience. Create the need to have it. “Where I focused my attention was telling the story around the time piece to the individuals based on their personality”
8:15 - How did you find out who that person was? JR - “ebay taught me a lot about that. I learned to diagnose the type of customer based on their questions on the platform”
9:55 - Where did you go after the watch business? JR - Anecdote about moving to Miami. A finance business. Mortgages, insurance, etc. I learned that I was very interested in marketing. I was good at transitioning business the internet.
13:39 - “I was dating new a girl at the time that today is my wife and she gave me an ultimatum, I had to come back to New Jersey or we were finished as a couple.”
14:41 - “And then I discovered affiliate marketing and that totally changed the game for me as a person and for us as a company”
17:00 - How did you make your product stand out and convince the influencers (afilliates) to sell your product? JR - “At heart I’m a sales guy” “We were the right partner to work with”
20:40 - “I was making good money, but it wasn’t satisfying. I was really eager to build something bigger. The company was sold in 2011. I had to learn a few things that you are not taught in school, so I took a job and I saw that there was more to learn that what I thought. I understood that I needed a partner. I met him at the company. We discovered that the best way to grow was to build a business together”
25:25 - Is that the business you currently run? - JR Yes. We started as an affiliate boutique network type of business. We reinvested everything we made into the business. The story about how they became a business that didn’t rely on any third parties.
28:40 How was moving to different areas when the business grew? - JR We became experts at international banking.
36:05 How much you spend on media? - JR 4 to 6 hundred thousand a day. It depends on the site.
39:30 Tell us about the fist 30 minutes of your day.
45:13 - How do you get into the state of flow? JR - “Everything for me is about routine, so consistency is the key.”
47:30 - What habbit or opinion you have that people disagrees with. JR - I avoid conversations about religion or politics
48:30 - What non traditional lesson would you give at school. JR - “don’t listen to what they told you, think different, ask lost of questions”
50:25 - Books that affected your life. JR - Principles: Life and Work by Ray Dalio
51:30 - If I gave you USD 5000, how would oyu double it in 24hs? JR - “Invest it in my business.”
51:58 - Best advice ever given to you. JR - “Always be true to yourself”
54:00 - How would you convince someone to do something good, that they didn’t want to do. JR - “By doing it myself”
55:25 - Would you rather fight one horse size duck or a thounsand duck size horses? JR - “I would fight the one on one”
56:05 - What makes you the happiest. JR - Family.
57:50 - Are you creative naaturally or is there anything you do to get on that creative path? JR. - Studying has really helped me becoming much more crative.
59:00 - Any requests for the audience? - JR “What makes me happy is to provide and give directions to others in the path of marketing or e-commerce, so it would be great if you reached me, specially at facebook.”
SHOW NOTES for Daniel Snow - It's all about growing
00:00 - Introduction
01:45 - How did you get started? - DS: I got started on the online marketing space at sophomore year of college. “My entire perception of ‘you got to get a job’ was completely blown away when I realized I could make money on the phone”
03:40 - What sort of things were you sharing on your twitter account (to start making money) - DS: Fitness and motivation twitter account.
04:06 - What happened next? - DS: I believe it took me about a year and a half to have a substantial amount of followers, and so I started building a network of accounts.
05:45 - DS “How do you monetize? First I was doing cost per click. So I thought if these companies are able to pay publishers, why don’t I make a website myself and get paid directly from the source. Shortly after that I got into apps, and with my first one I got two and a half million downloads and went to number 20 on the app store. It was a game, Hop hop ninja”.
08:12 DS “After having success through that, I realized that other people didn’t know how to monetize their followers, so we founded Caffeine Digital . After the first two weeks, with no employees, we were making about ten thousand dollars a day.” The story behind Caffeine Digital and not becoming a dentist.
11:32 - Where did your “faith” come from and what was your system when you weren’t cashing checks? - DS: I set up my goals, first it was getting followers, then it was revenue, etc. Consistency was the key.
14:05 - And what happened inside your mind when you didn’t hit your target? - DS: I just had to make my goal per day, and if I didn’t, I had to compensate the next day.
19:23 - DS: “What I enjoy the most is growing”
20:05 - Talking about growth, what lever under your control is your number one to hit your growth goals? - DS: It changes on a product by product basis. At two of our main products we had people on the payroll who’s full time job was to close deals with influencers.
27:57 - What would your golden nugget be to attracting influencers? - DS: For us money talks and your word speaks for itself.
32:54 - PART 2
33:41 - Are there any unusual things that you eat or drink regularly? - DS: Right now I’m not eating meat except for fish, it makes me feel better, but it’s really hard to keep.
35:49 - How do you get into a state of flow? - DS: Music
36:35 - What habit or opinion you have that people disagree with? - DS: Working as much as I do.
38:40 - If you ran a school and have to teach one non traditional lesson, what would it be? - DS: Don’t succumb to outside pressure on what you should do with your life. “In the world that we live in, everyone is a dreamer, but there are only a few doers. I was willing to be a doer”
42:35 - What books had the biggest impact on your life? - DS: One book that really resonated with me was “Shoe dog” by phil knight
44:22 - Where do you do or what do you do to get inspired? - DS: I can get inspired at the gym or during my workday, I don’t need to go to a specific place.
45:20 - What’s the best advice ever given to you? - DS: “Don’t hire friends” and “Be very careful with the people that you do business with”
47:26 - What silly thing should people do more of? - DS: Meet new people and get out of your comfort zone.
50:05 - Would you rather fight one horse sized duck or one hundred duck sized horses? - DS: One. It’s always best one than one hundred.
50:55 - What makes you happiest? - DS: Progress in any aspect and being with friends and family.
51:58 - Request from the audience? - Follow me on Instagram @dapper to get in touch with me or thesnowagency.com. Enjoy the moment.
SHOW NOTES for Joshua Elizetxe - Make it a win win win situation
02:00 - Who are you Josh? JE - First steps as a teenager trying to become an entrepreneur.
4:15 - The anecdote about being invited to a party at the Playboy Mansion while he was underage.
05:30 - When you get into a brand, you are looking 30 years down the line.
06:37 - “The irony about capitalism is that you have to give the opportunity for your team to have a purpose and make good money”
07:45 - “It takes the same amount of time to make a million dollar deal than to make a one hundred millions dollar deal, and time is the only thing you can’t buy”
12:15 - How do you recruit a world class team? JE The anecdote about Kobe Bryant and how he changed and improved his life. “A players want to work with A players and they want to be led by someone that’s going to lead them to the top”
17:00 - Strategies. “When people receive our product for free they feel like they owe us a lot, and when they see that celebrities are using it and they’re getting it for free they say ‘I’m going to post this all over’”
23:00 - Three tips to win the best influencers. 1.- “You have to make it a win win win” 2.- “I never look to make money with the celebrities” 3.- “Licensing fee, equity, money up front”
28:08 - “Out there is who you know, but also money talks”
30:00 - “How are you going to stand out? It’s all about marketing and sells”
32:15 - “Ego is the killer if you are a leader” “People don’t want to work with cheap people”
36:30 - “If I have to live on the street to pay a salary to someone I want on my team, I’ll live on the street”
39:01 - “You should never have money in your bank account if you are building something of true value”
42:00 - 5 questions. 1- How do you get into a state of flow? JE - Gratitude and humility. Write down what i want to tackle and delegate. Airplane mode. “If we don’t focus we’ll fuck us”
45:15 - 2 Llifechanging books.
E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
The Science of Success: How Market-Based Management Built the World's Largest Private Company by Charles Koch
Principles: Life and Work by Ray Dalio
Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman
How to Win Friends and Influence People by Dale Carnegie
Good to Great: Why Some Companies Make the Leap...And Others Don't by James C. Collins
50:07 - Best advice given to you. JE “Think bigger, think longer term, put your money where your mouth is and build something that truly has value”
55:30 - Would you rather fight one horse size duck or one hundred duck size horses? - JE “The big one. I’m always chasing the bigger hunt. Don’t wish it was easier, wish you were better at it.”
1:01:48 “Tactics make people rich, strategy makes people wealthy”
SHOW NOTES for Dave Loader - The Monastery
02:30 - The monastery story - DL: The monastery is in Thailand on the top of a mountain. If you want to visit it you only need to send an email and they’ll tell you when you can come. You don’t have to pay either, you donate the amount you want when your stay is finished.
08:39 - How was your entrance/initiation/entrance? - DL: You enter into your room that besides a bed and pillows it's completely empty. You must dress all in white. They explain different ways to meditate. Explains the daily routine at the monastery.
16:12 - What were your learnings at the monastery? - DL: “Freud would call it the oceanic feeling. What I went there for was to experience the void, a state of consciousness, the feeling of complete connection”
20:25 - Is there any focus on the ego? - DL: “The objective of buddhism is a fundamental change in the individuals definition of self, how they relate to themselves and others” What is ego.
25:18 - How would you advice people that have a strong ego and this brings them out of balance? - DL: Buddhism is closer to psychotherapy than to religion, they should go to a monastery. They should try to change their metaphysics, listening to lectures, look for insight and enlightenment.
32:30 - “You are something the whole universe is doing as a singular wave is something that the whole ocean is doing”
34:11 - Not so long ago you were in a car crash, tell us about it. - DL: “I got hit by a car going to work and I woke up in the hospital after a very strong lucid dream. The doctor asked if I remembered my name, but I didn’t. He said, you are David Loader, but I didn’t recognize that as well. This gave me the motive to understand who I was, I’m more than my name”
44:16 - What are your thoughts on breaking bad habits and making good habits? - DL: “I couldn’t wake up early in the morning even if I had to do something that made me very excited.” How Dave solved this bad habit.
49:05 - DL explains the “vision board
51:05 - DL explains the role of meditation when forming new habits
54:07 - DL asks the questions to Martyn Cook. What is your perspective on psychedelics and why? MC: I don’t have a wealth of knowledge on psychedelics and I haven’t experienced on psychedelics, but I know people that have. You need to be careful, to do research and to be on an environment that you feel safe. Powerful tools can and should be used for good, but you must be careful not to put them on dangerous hands.
1:00:00 - Do you think psychedelics should be legalized? Why do you think they are illegal - MC: Nothing is black or white, anything that could be used for good, you should be able to use them. Banning alcohol, for example, wasn’t a good policy.
1:04:03 - Requests for the audience? DL: Ask yourself how do you define yourself.
SHOW NOTES for Alex Cunliffe - Inkthreadable
1:50 - Tell the audience what Inkthreadable is - AC explains briefly what his brand is.
3:50 - What do you do and how long have you been doing it? - AC: Amy is my partner in life and business. The beginnings when they were 14 years old.
6:06 - Tell us about your name inkthreadable.
7:30 - Units, staff, size, etc. - AC: Specific data
9:40 - Turnover and growth -
10:50 - What challenges did you face? AC: Creating a company with no experience at 17 years old. Family of entrepreneurs helped with good advice.
13:08 - Inkthreadable is a software company that offers a physical product as a service.
18:26 - Printing leggins for Martyn Cook, the challenge.
22:15 - The risks you’ve taken. AC - Change the equipment from desktop to large scale industrial. How do the new industrial machines function.
28:54 - Family. The birth of his child and how this affected the business.
33:40 - How can one manage being a good dad and a serious entrepreneur. “We do things as a family”
38:10 - “One of the things that are most important for me is happiness”
39:17 - How do you deal with an issue or problem? The fake stealing of Frozen soundtrack talk.
46:00 - The story about his customer, a lifestyle entrepreneur, who build a six figure business in 12 months while traveling the world.
49:50 - Round of quick questions. How do you get into a state of flow? Reflection and mindfulness.
53:10 - If you ran a school, what non traditional lesson would you teach? Basic Business. Marketing, sales, financing, taxes, operation.
54:40 - What silly thing should people do more often? Sing and dance
55:40 - Best advice? Don’t turn down opportunity
58:15 - Benefits for the listeners.
SHOW NOTES for Cheryl Cigan - Make the best "who you are"
00.00 - INTRODUCTION Cheryl Cigan
01:46 - A little background of yourself - CC: Where I’m from. What I’ve done.
02:55 - The anecdote about working with an astronaut
05:45 - Play with things when they’re brand new.
06:30 - Astronaut story (continue)
08:00 - “If something doesn’t make sense, step backwards and look again”
12:00 - How did I step into the online book selling business. How to find the path of the money.
15:06 - “Start with the foundations” How to avoid the charlatans.
17:38 - “Find out who the thought leaders are, who are the people that are breaking new ground, and learn from them. If you learn the foundations, you can build anything”
20:55 - Teaching Adobe Illustrator to the instructors that will be teaching Adobe to people.
24:20 - You were one of the first people to sell on Amazon. CC: “It’s not that I create the original stuff, but I’m pretty darn good at taking all the pieces and putting them together and have them make sense” The quilt analogue
29:20 - “Immerse yourself, dive into the water and get wet” You should master whatever you are interested in. -
30.20 How do you learn? Modality.
33:10 - “I had to read the whole manual, some people spend hours getting frustrated because they won’t pick up the manual”
38.50 - My learning modality is to transcribe. When I write it stores better in my brain. To be physically involved in your learning process.
41:39 - The story about the article on the Chicago Tribune in the mid 90s about Amazon with Jeff Bezos. “Talking about getting in front the path of the money”
45:00 - Why Amazon made me realize that I had to close the store and stop being a main street retailer. “The writing on the wall”
47:35 - http://known.com/ is only one month younger than amazon.com. The story behind the domain name.
49:13 - The future path for known.com. “Transition from being a business that does things for people to teaching people how to do things.
50:00 - Facebook advertising. Story about her sisters shop and how facebook ads changed her business to teaching facebook ads at known.com.
52:00 - Understanding the foundations vs tactics. “you must speak the language in order to make it work”
54:16 - “It would be easy to become an agency, but I think that, long term, I can reach more people and help entrepreneurs be more successful if they too understand and know how to use this as a tool to build their businesses” The importance of knowing the foundations.
57:38 - 5 questions:
58:00 - State of flow: I get the tough things done first and then I stare at a wall and turn all notifications off to focus.
59:00 - School and non traditional lesson. “People watching”. Learn from people. Not people judging, just watching and learning.
1:01:19 - One book - “Fun with Dick and Jane” by William S. Gray and Zerna Sharp, “How I Found Freedom in an Unfree World: A Handbook for Personal Liberty” by Harry Browne
1:03:25 - Best advice “Do the next guy a favour and don’t work for him”
1:05:00 - What makes you happiest: “Laughter” “It’s all good chemistry”
1:07:47 - Request for the audience - “Make yourself the best ‘who you are’”
SHOW NOTES for Dave Loader - Lucid Dreaming
0:30 - INTRODUCTION. Who is Dave Loader, what are we going to talk about in this podcast.
2:45 - What is so important about sleep? DL: What is REM, what happens to your brain when you are dreaming, what is lucid dreaming.
4:25 - What happens when you sacrifice sleeping hours? DL - What does your body do when you sleep. We use dreaming to make sense what happened during the day.
5:45 - Weight loss and sleeping. DL - How does sleeping affects weight loss.
6:40 - Is it more important quality or quantity of sleep? DL - How long and how good you must sleep.
11:00 - Temperature, light and food at the sleeping hours. DL - How does the technology and calories affect your sleep
16:00 - Recommended supplements for good sleep? DL - A good diet vs supplements.
20:00 - Lucid dreaming, what is it? DL - Is it possible to be in control while dreaming? (sailor vs sea metaphor) The relationship with your own Unconscious
24:10 - Benefits of lucid dreaming. DL - The quality of sleep while lucid dreaming is the best you can get. Lucid dreaming is natural. Personal experience of DL. First lucid dream about his ex girlfriend. Lucid dreaming is self psychotherapy.
32:02 - Is lucid dreaming only a therapy or can it be used for other purposes? DL: What happens with your brain when you practice lucid dreaming. How could this improve different areas of your life like practicing sports, playing instruments, etc.
35:05 - Are there ways to control your lucid dreaming? DL - How to record your dreams before you forget them. The importance of meditation. How to recognize and improve the experience of lucid dreaming.
42:02 - How can you maximize the experience of lucid dreaming? - DL Thinking about lucid dreaming right before you fall asleep. Genuine desire to lucid dream.
44:44 - More experiences about lucid dreaming? DL - How does a good lucid dream affect the day after. The flying dream anecdote.
50:00 - Suggestions for lucid dreamings. DL - (repeat the previous advice)
51:20 - Books about lucid dreamings? DL - Dreams of awakening.
53:35 - Round of fire questions. What book had the biggest impact on your life? DL - Dreams of awakening
54:24 - Best advice ever given to you? DL - Reference of a video https://www.youtube.com/watch?v=EFhkdzj-x80 The Strangest Secret by Earl Nightingale
56:03 - How do you get yourself into a state of flow? DL - Exercise and live healthy.
57:25 - What opinion do you have that people disagree with? DL - All limitations are self imposed.
58:20 - What makes you happiest? DL - Traveling with your friends.
1:00:00 - Where can you be found online? - DL Primitive performance. https://www.facebook.com/PrimitivePerformancePT
We are on a mission.We are going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time, now let's level up together.