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Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

By Smarter Destiny Podcast

We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time, now let's level up together.
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#24 - Ben Angel - The #1 biohacker

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!Oct 06, 2019

00:00
01:17:53
#179 - Will Hughes on Copy Culture In The Digital Space, Creative Thinking And The Opposite Approach

#179 - Will Hughes on Copy Culture In The Digital Space, Creative Thinking And The Opposite Approach

Will Hughes is an accomplished digital strategist and innovator with over 15 years of digital marketing and ecommerce experience. He has thrived creating and executing multi-million dollar online marketing campaigns that drive customer acquisition, generate online sales growth, and exceed ROI objectives. Will has been an entrepreneur and VP of growth across big companies, and throughout this time he got really good at helping those companies grow and scale fast through slightly unconventional methods. Today, Will is going to teach us a little bit about how to think differently. All this and much more, up next.

Bullet Points

(00:22) Intro

(03:16) The start as an entrepreneur

(06:28) Creative thinking as a competitive advantage

(08:12) The Hollywood blacklist

(13:01) Thought patterns: The antithesis of creative thinking

(15:29) The Google case

(17:42) Blank Street Coffee

(19:40) Taking the inverse approach: Liquid Mind Masterclass

(28:04) Copy culture in the digital space

(35:40) Rapid fire question round

(35:50) Who is a great leader (alive or dead) and why?

(37:40) How do you evaluate a good business deal?

(40:00) How do you identify a good business partner? 

(41:00) What is one interesting fact about you that not many people would know?

(42:28) What daily routines do you have (morning or evening) that have helped make you successful?

(43:40) What book (or books) changed your mindset or life?

(45:30) What advice would you give your younger self? 

(46:05) What makes you happiest?

Apr 21, 202350:07
​​#178 - Yannis Varellas on Lessons from The Ancient Greeks, Choosing Retail Over Ecommerce and Starting a Business from Scratch

​​#178 - Yannis Varellas on Lessons from The Ancient Greeks, Choosing Retail Over Ecommerce and Starting a Business from Scratch

Yannis Varellas is the Founder and CEO at Oyra, the first ever organic and nutritious breakfast biscuits. Inspired by the practical wisdom, virtues and holistic life approach of Ancient Greeks, Yannis came up with the unique recipe of Olyra Breakfast Biscuits, using absolutely nothing artificial. Olyra is the fastest growing natural breakfast biscuit brand in the US, already present in 5,000 stores. Today we will be talking about how to start a business from scratch, the benefits of retail over ecommerce and how to get into supermarket shelves. All this and much more, up next.

(00:09) Intro

(03:17) The start as an entrepreneur

(06:41) The family business

(07:55) Yannis’ background and getting into the first business

(12:23) What we can learn from the ancient greeks

(19:09) Getting into the supermarket shelves

(23:06) Why choose retail over ecommerce

(29:40) Where to find out more

(30:11) Rapid fire question round

(30:26) If you ever had to start again, how would you make your money?

(32:13) What is the most common or biggest mistake that leaders make?

(32:56) Who is a great leader (alive or dead) and why?

(35:14) What is one of your proudest moments?

(35:49) What is one interesting fact about you that not many people would know?

(36:26) What daily routines do you have (morning or evening) that have helped make you successful?

(39:10) What book (or books) changed your mindset or life?

(39:48) What advice would you give your younger self?

(41:02) What unusual or underrated food or drink should more people try out?

(42:40) What makes you happiest?

(45:23) Any asks or requests for the audience?

Dec 14, 202247:56
#177 - Ben Reinberg on Helping Successful Professionals Build Wealth With Medical Office Investing

#177 - Ben Reinberg on Helping Successful Professionals Build Wealth With Medical Office Investing

Ben Reinberg is the founder and CEO of Alliance Consolidated Group of Companies, a national commercial real estate investment fund that focuses on medical properties. With over 200 years of experience in the leader team it’s no wonder that they've been going for more than 20 years, crushing billions of dollars of transactions. But Ben doesn't just do it, he also speaks it, teaches it and practices it. He is a leader in the space in many ways and has been awarded the Net Influencer of the Year. Ben also hosts the podcast I Own It, which is growing astronomically and it's booked out until February. Today we are gonna be talking about the problems that are unique to entrepreneurs, unique to successful entrepreneurs that you can't speak about to your friends, your family and the people that are outside of the space. All this and much more, up next.

Bullet points

(00:15) Intro

(02:45) The start as an entrepreneur

(05:19) Getting into real estate

(06:58) The importance of being in the present

(08:30) Becoming the best version of yourself

(15:21) Dealing with entrepreneur impostor syndrome

(19:41) Being an entrepreneur is a marathon business

(25:28) Alliance Consolidated and investing passively

(27:01) Ben Reinber and adding value

(33:55) Where to find out more

(34:25) Rapid fire question round

(34:38) If you ever had to start again, how would you make your money?

(34:46) What is the most common or biggest mistake that leaders make?

(35:02) How do you hire top talent?

(35:35) What is one of your proudest moments?

(36:00) What book (or books) changed your mindset or life?

(36:34) What advice would you give your younger self?

(36:54) What unusual or underrated food or drink should more people try out?

(37:55) What makes you happiest?

(40:22) Any asks or requests for the audience?

Oct 30, 202243:47
#176 - Rylee Meek on Following Your Passion Vs Following Opportunity

#176 - Rylee Meek on Following Your Passion Vs Following Opportunity

Rylee Meek is the founder and CEO of The King's Council, a community designed to equip entrepreneurs with the tools and expertise they need to crush whatever their chosen path is right now. Rylee has helped entrepreneurs scale their businesses and has taken eight companies to 7 and 8 figures within the first year of each, generating 9 figures over the past decade. Rylee is also a published author and his third book, The Seven Day Blueprint, is going to teach us how to create a business or a relationship —or, if we are already in one, how to audit it and find out why it's not going how we want it to go.

(00:00) Intro

(02:08) The start as an entrepreneur

(07:39) Moving to Mexico and back

(09:08) Perfecting the “selling one-to-many”

(12:12) Selling illegal vitamins in Mexico

(12:52) The mindset around sales

(15:43) Having continuity between marketing and sales

(17:00) Following your passion vs following opportunity: People buy what they want, not what they need

(19:18) Why there needs to be a flow through the entire sales process

(21:26) The fool-proof plan to building something sustainable: The Seven Day Blueprint

(30:21) Where to find out more

(31:42) Rapid fire question round

(32:01) If you ever had to start again, how would you make your money?

(33:22) What is the most common or biggest mistake that leaders make?

(35:05) How do you identify a good business partner?

(37:22) What is one of your proudest moments?

(38:40) What is one interesting fact about you that not many people would know?

(39:35) What daily routines do you have (morning or evening) that have helped make you successful?

(41:05) What book (or books) changed your mindset or life?

(42:11) What advice would you give your younger self?

(43:13) What unusual or underrated food or drink should more people try out?

(44:28) What makes you happiest?

(47:17) Any asks or requests for the audience?

Oct 24, 202251:00
#175 - Jeff Fulkerson on The Most Common Mistakes In Web Design And How To Fix Them

#175 - Jeff Fulkerson on The Most Common Mistakes In Web Design And How To Fix Them

Jeff Fulkerson is the founder of FroBro Web Technologies, a digital marketing agency that helps business owners with their online web presence turn visitors into customers. Jeffro is on a mission to rid the world of terrible websites, not only helping the website owner get more of what they want, but also to help the website visitors have a better experience. Jeffro has spoken in many podcasts as well as physical stages, and has worked with world-known brands as charities. Today we will learn what we can do to improve our own website to perform as we are hoping we should.

Bullet points

(00:06) Intro

(03:17) The start as an entrepreneur

(05:27) From hobby to mission

(06:35) The most common mistakes in web design

(11:27) Page load speeds

(12:09) Using pop-ups

(15:34) Using videos

(16:50) Split-testing

(18:14) Heat map tools

(19:15) Where to find out more

(20:32) Rapid fire question round

(20:47) Who is a great leader (alive or dead) and why?

(21:15) What is one of your proudest moments?

(21:50) What is one interesting fact about you that not many people would know?

(22:14) What daily routines do you have (morning or evening) that have helped make you successful?

(23:17) What book (or books) changed your mindset or life?

(23:50) What is the most exciting question you spend your time thinking about?

(24:10) What advice would you give your younger self?

(24:40) What was your biggest challenge starting in business and how did you overcome it?

(25:49) What unusual or underrated food or drink should more people try out?

(27:30) Any asks or requests for the audience?

Oct 17, 202229:45
#174 - Joseph Wilkins on Why People Don't Watch TV Anymore And How To Sell Using Humor

#174 - Joseph Wilkins on Why People Don't Watch TV Anymore And How To Sell Using Humor

Joseph Wilkins is the founder of FunnySalesVideos.com and the host of How To Make A Video Go Viral Podcast. Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 million in career sales, today Joseph will share the 8 steps anyone can follow to drive sales. All this and much more, up next.

Bullet points

(00:07) Intro

(02:24) The start as an entrepreneur

(04:49) The first pivot: Starting a video production company

(05:10) The second pivot: Going online

(08:38) Choosing humor as a form of entertainment

(16:23) How to reach out to anyone you want to connect with

(20:36) The 8 steps to produce a funny sales video

(21:42) First step: Discovery

(22:24) Second: Brainstorm

(23:40) Third: Scripting

(25:05) Fourth: Adding comedy

(25:48) Fifth: Production

(26:51) Sixth: Editing

(27:47) Seventh: Testing

(28:12) Eight: Forget “viral”

(29:10) The necessary evil of vertical video

(33:23) Grabbing and retaining attention

(39:45) Where to find out more

(40:20) Rapid fire question round

(40:35) If you ever had to start again, how would you make your money?

(41:22) What is the most common or biggest mistake that leaders make?

(42:00) Who is a great leader (alive or dead) and why?

(42:55) How do you hire top talent?

(44:48) What is one of your proudest moments?

(47:26) What is one interesting fact about you that not many people would know?

(48:22) What book (or books) changed your mindset or life?

(49:18) What is the most exciting question you spend your time thinking about?

(50:17) What unusual or underrated food or drink should more people try out?

(51:05) With an impending recession and the changes in the economy, what advice do you have or what changes are you making in your business to make it recession proof? And what would you advise others to do?

(56:00) What makes you happiest?

Aug 27, 202259:29
#173 - Victor Delacruz on How to Launch a Business and Do Customer Acquisition in 2022

#173 - Victor Delacruz on How to Launch a Business and Do Customer Acquisition in 2022

Victor Delacruz is a former Air Force Officer and the founder and CEO of The Christian Planner, a 7-figure company that helps christians integrate God into their daily life. Victor founded The Christian Planner in 2016, hit number 92 on the Inc. 5000 in 2020 and they currently have 50,000 active users.  After 4 years of military service, Victor moved to Manhattan to attend graduate school at NYU and to chase his dreams. The pressures of the Big Apple quickly got to him and depression soon followed. Victor created the Christian Planner as a way to schedule time with God in his own routine. He quickly realized that including Christ in his daily goal-setting, planning and journaling routine made him more productive, more focused and less prone to stress and anxiety. He decided to start Christian Planner to help other Christians put Christ at the center of their daily routines and experience the same benefits he did.

Bullet points

(00:26) Intro

(01:50) The start as an entrepreneur

(05:12) The first jobs

(07:53) Selling human-centered products

(10:43) Why people choose The Christian Planner

(12:19) Customer acquisition: How 2022 compares to 2016

(16:57) Launching a business in 2022: Having an omnichannel approach

(20:26) Where to find out more

(20:36) Rapid fire question round

(20:56) If you ever had to start again, how would you make your money?

(21:57) What is the most common or biggest mistake that leaders make?

(22:42) Who is a great leader (alive or dead) and why?

(24:25) How do you hire top talent?

(25:13) What is one of your proudest moments?

(26:50) What is one interesting fact about you that not many people would know?

(28:47) What daily routines do you have (morning or evening) that have helped make you successful?

(30:23) What book (or books) changed your mindset or life?

(33:51) With an impending recession and the changes in the economy, what advice do you have or what changes are you making in your business to make it recession proof? And what would you advise others to do?

(35:01) What unusual or underrated food or drink should more people try out?

(35:35) What makes you happiest?

(36:44) Any asks or requests for the audience?

Aug 22, 202238:16
#172 - Matt Maier on Breaking A Big Job Into Little Steps, Finding Specialists And Becoming An Entrepreneur

#172 - Matt Maier on Breaking A Big Job Into Little Steps, Finding Specialists And Becoming An Entrepreneur

Matt Maier is the founder of designastone.com, a 7-figure brand launched at the very start of the pandemic lockdown. Design A Stone is a leader in personalized lawn decor name and address stones with a lifetime guarantee. Matt has a mission with a huge give back: All stones are made in the US, providing job opportunities for the small community in which he lives.

Bullet points

(00:05) Intro

(02:10) The start as an entrepreneur

(05:14) Design A Stone: Sourcing stone

(07:49) Personalizing the stone

(08:32) Getting started: Breaking a big job into little steps and finding specialists

(10:50) Getting the message out through social media

(12:04) Learning what not to do

(13:19) What's different about shipping heavy things

(16:25) Giving back

(18:53) The halo effect of a good charitable mission and purpose

(21:06) Rapid fire question round

(21:26) If you ever had to start again, how would you make your money?

(22:23) What is the most common or biggest mistake that leaders make?

(23:19) Who is a great leader (alive or dead) and why?

(24:40) How do you hire top talent?

(26:03) What is one of your proudest moments?

(26:49) What is one interesting fact about you that not many people would know?

(27:58) What daily routines do you have (morning or evening) that have helped make you successful?

(29:01) What book (or books) changed your mindset or life?

(30:45) What is the most exciting question you spend your time thinking about?

(31:45) Are you thinking about adding more products?

(33:53) What unusual or underrated food or drink should more people try out?

(35:14) What makes you happiest?

(36:12) Any asks or requests for the audience?

Aug 15, 202239:26
#171 - Dennis Weiss on How To Prevent Fraud, The Problem With Bought Traffic And How To Hire The Right People

#171 - Dennis Weiss on How To Prevent Fraud, The Problem With Bought Traffic And How To Hire The Right People

Dennis Weiss is a serial entrepreneur, founder and CEO of IPQualityScore. IPQS is a SaaS that protects your website from bots, fraudulent traffic and the other bad stuff that is coming in. IPQS provides the most accurate and affordable real-time anti-fraud solutions on the planet. With software created by ex-NSA technology experts, IPQS offers a level of insight into fraudulent activity that no other service can match. In today's episode we will discuss what are some of the most common frauds, what's the problem with bought traffic and how to avoid fraud as an ecommerce brand. All this and much more, up next.

Bullet points

(00:21) Intro

(02:18) The start as an entrepreneur

(05:35) Creating a SaaS around preventing fraud

(06:56) Avoiding fraud as an ecommerce brand

(08:26) What is a residential proxy

(10:20) Why ecommerce is an easy target for fraud

(12:47) The problem with bought traffic

(15:36) Hiring the right people

(18:00) How to find top talent

(21:11) IPQualityScore

(22:29) Modifying the security filters

(24:19) Where to find out more

(24:25) Rapid fire question round

(24:44) If you ever had to start again, how would you make your money?

(25:29) What is the most common or biggest mistake that leaders make?

(25:53) Who is a great leader (alive or dead) and why?

(26:45) How do you hire top talent?

(27:29) What is one of your proudest moments?

(28:08) What is one interesting fact about you that not many people would know?

(28:35) What daily routines do you have (morning or evening) that have helped make you successful?

(29:45) What book (or books) changed your mindset or life?

(31:15) What is the most exciting question you spend your time thinking about?

(31:35) The most common frauds

(32:00) What was your biggest challenge starting in business and how did you overcome it?

(32:54) What unusual or underrated food or drink should more people try out?

(33:17) What makes you happiest?

33:38 ruiditos

(33:47) Any asks or requests for the audience?

Aug 07, 202235:30
#170 - Nick Shackelford, From soccer player to ecommerce legend (re-up)

#170 - Nick Shackelford, From soccer player to ecommerce legend (re-up)

Nick Shackelford is a former LA Galaxy player and the man behind many popular brands, such as PepsiCo and Apple. Now focusing on everything related to paid media and performance within ecommerce and as the Co-Founder of Structured Social, he has been blowing up ecommerce brands by scaling social focused campaigns consistently past 8-figures through programmatic buying, influencers, e-mail and adwords.

Jul 31, 202201:25:56
#169 - Norm Lanier on Selling Online, The Feedback Loop with the Customer and Expanding the Product Line

#169 - Norm Lanier on Selling Online, The Feedback Loop with the Customer and Expanding the Product Line

Norm Lanier is the CEO of Lone Star Art, a successful sign manufacturer and seller based in Texas. After getting his degree in photography and starting his creative career, he worked his way up to become a Senior Graphic Designer for companies like Exxon, Compaq and HP. On his 50th birthday, he walked away from corporate life to fulfill his lifelong dream of working and creating art for himself. Today he has a team that helps him create products in-house with the singular vision of bringing beautiful art into people's homes. Lone Star Art is now a 6-figure company that recognizes its responsibility to do good in the world as they grow, and every month they donate to different organizations.

Bullet points

(00:10) Intro

(02:40) The start as an entrepreneur

(06:02) Transitioning to full time, selling on Amazon and starting to sell artwork

(08:27) The feedback loop with the customer

(13:05) Getting more space, manufacturing and building a Shopify store

(16:09) Buying a house instead of a commercial space

(19:00) Expanding the product line, diversifying and selling wholesale

(20:27) How to find wholesale opportunities

(24:17) The manufacturing side

(28:04) The charitable side

(30:51) Rapid fire question round

(31:07) If you ever had to start again, how would you make your money?

(31:53) What is the most common or biggest mistake that leaders make?

(32:42) Who is a great leader (alive or dead) and why?

(33:37) How do you evaluate a good business deal?

(34:32) What is one of your proudest moments?

(36:00) What is one interesting fact about you that not many people would know?

(36:36) What daily routines do you have (morning or evening) that have helped make you successful?

(37:33) What book (or books) changed your mindset or life?

(39:18) What is the most exciting question you spend your time thinking about?

(40:32) What advice would you give your younger self?

(41:21) What unusual or underrated food or drink should more people try out?

(42:00) What makes you happiest?

(43:29) Any asks or requests for the audience?

(44:12) Where to find out more

Jul 23, 202247:25
#168 - Roland Frasier on Identifying one-in-a-lifetime opportunities (re-up)

#168 - Roland Frasier on Identifying one-in-a-lifetime opportunities (re-up)

Roland Frasier is a serial entrepreneur, business mentor, investor and a lawyer. He’s truly passionate about business and has been advising massive brands on both business and legal-related issues. His specialties include scaling businesses through the design and implementation of marketing campaigns, as well as negotiating, structuring and funding mergers and acquisitions, among many others. Roland is constantly looking for businesses to buy, re-position and sell, and shares his story on today’s episode of Smarter Destiny Podcast.

Jul 17, 202201:24:37
#167 - Gretta van Riel on Turning audiences into brands and trends into markets (re-up)

#167 - Gretta van Riel on Turning audiences into brands and trends into markets (re-up)

Gretta van Riel is one of Australia’s top young serial entrepreneurs and influencers, with a massive Instagram following and her own ecommerce course. Having 5 multi-million dollar startups under her belt, she truly knows how to turn audiences into brands and trends into markets. With her deep understanding of the influencer marketing scene both as a brand and an influencer, Gretta created her own marketing platform, Hey Influencers, to help connect brands and social media influencers. Find out how she went from launching her first startup at the age of 22 with $24 in the bank to becoming a global success in today’s episode of Smarter Destiny.

Jul 10, 202201:19:11
#166 - Moiz Ali - Quitting the perfect job to become an entrepreneur (re-up)

#166 - Moiz Ali - Quitting the perfect job to become an entrepreneur (re-up)

Moiz Ali is a Harvard lawyer turned entrepreneur, investor and speaker. After selling his first business, a flash sales site for spirits called Caskers, Moiz founded Native. The company specializes in creating high-quality natural care products, and it’s the fastest growing CPG company in the United States, with over 1 million customers nationwide. The company was acquired for $100 Million in November 2017. Today Moiz is an active investor in over 100 startups, and a speaker on stages across the world.

Jul 03, 202201:14:28
#165 - Sean Briscombe on The Three Secrets To Success, The Truth About Taxes and Giving Back

#165 - Sean Briscombe on The Three Secrets To Success, The Truth About Taxes and Giving Back

Sean is an entrepreneur, a husband, father, author and co-trustee of Kind Foundation. He is also the founder of Strategic Wealth Network, and has impacted over a 100 children’s lives by providing foster services. Sean has been in financial services for over 18 years, helping business owners, entrepreneurs and investors to keep their money, grow their wealth and give back more. In today’s episode you will learn the tax strategy the ultra-elite uses to save money on their taxes, which the rest of the world doesn't know about and isn't leveraging. All this and much more, up next.

Bullet points

(00:28) Intro

(02:49) The start as an entrepreneur

(04:31) The first management job, working for Dell and retiring and 29

(06:00) Starting the first online shop in 1999, doubling down and the dot com crisis

(07:53) Getting into real estate and losing everything again

(11:16) Going through a tough time

(12:44) Starting to volunteer and teaching financial strategies

(15:35) Fostering

(16:45) The first secret: The two different tax systems

(19:22) The second secret: Giving up ownership

(22:40) A real world example: Not getting taxed

(26:40) A real world example: Getting paid

(29:52) Creating a network and giving back

(37:00) Venture philanthropist

(38:30) Where to find out more

(39:10) The third secret: Giving your wealth away

(44:22) Rapid fire question round

(44:35) If you ever had to start again, how would you make your money?

(44:49) What is the most common or biggest mistake that leaders make?

(44:58) Who is a great leader (alive or dead) and why?

(47:00) What is one of your proudest moments?

(47:40) What daily routines do you have (morning or evening) that have helped make you successful?

(49:18) What book (or books) changed your mindset or life?

(50:10) What advice would you give your younger self?

(52:03) What unusual or underrated food or drink should more people try out?

(52:57) What makes you happiest?

May 16, 202257:12
#164 - Michael Brooks on Building Trust, The Commitment Mindset And Creating A Culture Of Value

#164 - Michael Brooks on Building Trust, The Commitment Mindset And Creating A Culture Of Value

Michael Brooks is the CEO and founder of goLance, an award-winning online freelance marketplace with more than $82 million in payouts. Today Michael will share his story and how goLance managed to scale without running ads on Facebook or Google. We will also discuss how you can add value to your business by leveraging the offerings of the freelance world. All this and much more, up next.

Bullet points

(00:20) Intro

(02:04) The start as an entrepreneur

(09:40) Commitment and the entrepreneurial mindset

(10:34) Building the first business and its hiring process

(13:55) The next thing: How much longer do I want to work?

(16:38) The importance of trust

(18:37) Scaling a digital business without paid ads

(24:08) Tracking

(26:48) The strategy

(29:31) The biggest mistake businesses make when hiring freelancers

(33:51) Where to find out more

(34:30) Rapid fire question round

(34:50) If you ever had to start again, how would you make your money?

(35:46) What is the most common or biggest mistake that leaders make?

(37:11) Who is a great leader (alive or dead) and why?

(40:32) What is one of your proudest moments?

(42:49) What daily routines do you have (morning or evening) that have helped make you successful?

(43:22) What book (or books) changed your mindset or life?

(45:09) What advice would you give your younger self?

(48:31) What unusual or underrated food or drink should more people try out?

(49:04) What makes you happiest?

May 08, 202251:49
#163 - Matt Beaudreau on Unleashing Dragon Slayers, The Education Game and Creating A New Curriculum

#163 - Matt Beaudreau on Unleashing Dragon Slayers, The Education Game and Creating A New Curriculum

Matt Beaudreau is the founder of Acton Placer and cofounder of the Apogee Strong Program. There is an alternative to the current education system, and Matt is opening that up to the masses, helping driven entrepreneurs open student-led campuses for real education and freedom. Matt is the founder and owner of three separate schools, and a multiple TEDx speaker and consultant who has spoken to 250,000 people all over the world. He is building strong young people so we don't have broken older people, he's unleashing dragon slayers in a world where dragons exist.

Bullet points

(00:12) Intro

(01:48) The start as an entrepreneur

(04:40) The first step to a new education system

(06:53) What parents are unhappy about the current education system

(10:09) Creating a new curriculum: Giving young people new experiences

(13:03) What the school looks like

(19:19) The legitimacy of the new system

(21:18) Nurturing children as an entrepreneur

(25:09) Dealing with conflicting advice

(29:05) The Apogee Strong Program

(31:43) Unleashing dragon slayers

(34:25) Where to find out more

(35:20) Rapid fire question round

(36:02) If you ever had to start again, how would you make your money?

(36:18) What is the most common or biggest mistake that leaders make?

(37:10) Who is a great leader (alive or dead) and why?

(38:31) How do you hire top talent?

(39:26) What is one of your proudest moments?

(40:22) What is one interesting fact about you that not many people would know?

(40:54) What daily routines do you have (morning or evening) that have helped make you successful?

(41:32) What book (or books) changed your mindset or life?

(42:29) What is the most exciting question you spend your time thinking about?

(43:28) What advice would you give your younger self?

(44:18) Failure and responsibility

(46:12) What unusual or underrated food or drink should more people try out?

(47:10) What makes you happiest?

May 01, 202249:14
#162 - Peter Kell on The Three Things You Need to Know to Crush VSL on Facebook

#162 - Peter Kell on The Three Things You Need to Know to Crush VSL on Facebook

Peter Kell is one of the dominant VSL marketers, and the VSL Advertising Lead at Mindvalley. He managed to drive revenue from a brand of a standing start of 0 all the way to 40 million in 12 months, before exiting and moving on to the next adventure. Peter's mission is to help ecommerce marketers and affiliate marketers hit multiple 7-figure months, and today he will share all his best-kept secrets to succeed using the power of VSL. All this and much more, up next.

Bullet points

(00:04) Intro

(02:00) The start as an entrepreneur

(05:47) Learning the hard way

(08:35) Finding a mentor to learn media buying

(10:21) Pivoting toward ecommerce and VSL

(13:45) The three things that take to crush VSL on Facebook

(15:44) Long VSL on Facebook

(17:32) The formula to make a VSL

(21:53) The visual components of a VSL

(24:51) Where to find VSL now

(26:48) Current projects and a million a day

(29:35) Best traffic sources for ecommerce

(33:24) Native and the two big ideas of VSL

(34:27) Authority and working with celebrities

(38:06) Getting started

(41:51) Testing different videos

(45:38) Where to find out more

(46:33) Rapid fire question round

(46:46) If you ever had to start again, how would you make your money?

(47:03) What is the most common or biggest mistake that leaders make?

(47:28) Who is a great leader (alive or dead) and why?

(48:09) How do you hire top talent?

(50:15) What is one of your proudest moments?

(51:03) What is one interesting fact about you that not many people would know?

(51:47) What daily routines do you have (morning or evening) that have helped make you successful?

(53:11) What book (or books) changed your mindset or life?

(56:56) What is the most exciting question you spend your time thinking about?

(58:56) What advice would you give your younger self?

(59:11) What was your biggest challenge starting in business and how did you overcome it?

(59:48) What unusual or underrated food or drink should more people try out?

(01:00:17) What makes you happiest?

Apr 25, 202201:03:58
#161 - Quinn Hobbs on Natural Wine Making, Finding Farmers And Sustainability

#161 - Quinn Hobbs on Natural Wine Making, Finding Farmers And Sustainability

Quinn Hobbs is the founder and winemaker at Hollow Wines, a 7-figure ethical wine brand producing fantastic wines as they are supposed to be: as free from additives as humanly possible while ethically employing people, sustainably farming the grapes and educating the world about how we can produce amazing things without a terribly bad impact on the planet. Today Quinn will share his story, from a former bicycle enthusiast turned marketer/entrepreneur to getting into natural wine making. All this and much more, up next.

(00:09) Intro

(02:47) The start as an entrepreneur

(07:38) Getting into ecommerce

(10:29) Getting into wine

(13:40) Why wine?

(16:30) Approaching different challenges

(20:32) Finding farmers

(23:34) What is a natural wine?

(26:16) Why most wines are not vegetarian

(30:39) Where to find out more

(32:46) Rapid fire question round

(33:01) If you ever had to start again, how would you make your money?

(34:48) What is the most common or biggest mistake that leaders make?

(36:27) Who is a great leader (alive or dead) and why?

(38:26) How do you hire top talent?

(39:42) What is one of your proudest moments?

(41:19) What is one interesting fact about you that not many people would know?

(43:14) What daily routines do you have (morning or evening) that have helped make you successful?

(45:47) What book (or books) changed your mindset or life?

(46:37) What advice would you give your younger self?

(48:33) What unusual or underrated food or drink should more people try out?

(51:46) What makes you happiest?

(52:48) Any asks or requests for the audience?

Apr 17, 202256:12
#160 - Akshay Mohunta on Optimizing Funnels, Extracting Higher Conversion Rates And Being Driven By A Social Cause

#160 - Akshay Mohunta on Optimizing Funnels, Extracting Higher Conversion Rates And Being Driven By A Social Cause

Akshay Mohunta is the founder and CEO of HITS Direct Response Design Studio, where he works with brands and businesses to help conceptualize, design and optimize profitable direct response online campaigns. He has been in business for 11 years, has grown into a multiple 7-figure brand serving up to 9-figure brands from referrals alone. Some of his celebrity clients include Mike Tyson, Tommy Chong and Jennifer Stallone. In this episode we are to get into the weeds about performance, conversion rates, add hacks, tricks and strategies that will enable you to do better in 2022.

(00:12) Intro

(02:22) The start as an entrepreneur

(06:00) The different stages of the sales funnel

(14:38) Best performing ads

(17:56) What elements are important in the pre-sell?

(18:20) What not to do

(19:30) What to do

(23:03) Getting stories from your customers

(27:39) Measuring the bounce rate

(29:33) Doing VSL

(31:25) Native ads

(35:36) The product page

(38:55) The checkout page

(42:05) Being driven by a social cause

(48:34) Rapid fire question round

(48:56) Who is a great leader (alive or dead) and why?

(49:11) What is one of your proudest moments?

(50:14) What is one interesting fact about you that not many people would know?

(51:25) What book (or books) changed your mindset or life?

(51:42) What daily routines do you have (morning or evening) that have helped make you successful?

(52:05) What advice would you give your younger self?

(52:17) What unusual or underrated food or drink should more people try out?

(53:03) What makes you happiest?

(54:16) Where to find out more

Apr 10, 202257:17
#159 - Ronnie Teja on Performance Marketing, Media Spending and Building a Brand

#159 - Ronnie Teja on Performance Marketing, Media Spending and Building a Brand

Ronnie Teja is the founder of Branzio Watches, an 8-figure watch company for young professionals looking for beautiful watches to wear with pride. Ronnie is an expert on digital marketing, building real brands, advertising and scaling massive remote teams. He is also a speaker and presenter at different summits all over the world. Today Ronnie will share his story, from picking blueberries, to starting his own agency and founding Branzio Watches. All this and much more, up next.

Bullet points

(00:15) Intro

(02:28) The start as an entrepreneur

(04:30) Getting into digital marketing and media buying

(07:52) Starting an agency

(08:46) Getting into watches

(14:24) Media spending

(19:11) Partnering with content sites

(23:10) Structuring the deal

(25:04) Buying websites

(26:32) Where does most traffic come from?

(28:27) Performance marketing

(30:50) Where to find out more

(31:19) Rapid fire question round

(31:39) If you ever had to start again, how would you make your money?

(32:25) What is the most common or biggest mistake that leaders make?

(32:44) Who is a great leader (alive or dead) and why?

(33:28) How do you evaluate a good business deal?

(34:29) What is one of your proudest moments?

(34:57) What is one interesting fact about you that not many people would know?

(35:20) What daily routines do you have (morning or evening) that have helped make you successful?

(36:05) What book (or books) changed your mindset or life?

(37:25) What is the most exciting question you spend your time thinking about?

(38:33) What was your biggest challenge starting in business and how did you overcome it?

(39:00) What unusual or underrated food or drink should more people try out?

(39:38) What makes you happiest?

Apr 03, 202241:02
#158 - Ivo Devereux on Vodka, Sustainability And Regenerative Farming

#158 - Ivo Devereux on Vodka, Sustainability And Regenerative Farming

Ivo Devereux co founder and head of business development of Sapling Spirits, a 7-figure UK business founded on October 2018. Sapling Spirits is the first climate positive spirit business, tackling climate change through regenerative farming and reforestation. Today Ivo will share his journey, from planting trees to making vodka and learning the secrets to successful B2B selling. All this and much more, up next.

Bullet points

(00:05) Intro

(02:26) The start as an entrepreneur

(08:13) Looking into how to start a sustainable business

(07:00) From planting trees to making vodka

(12:15) Sapling Spirits: Buying a distillery and learning the process

(14:45) How it works

(16:40) What is regenerative wheat?

(20:10) The marketing strategy

(24:46) Selling B2B

(29:00) Where to find out more

(30:10) Rapid fire question round

(30:50) If you ever had to start again, how would you make your money?

(30:45) What is the most common or biggest mistake that leaders make?

(30:55) Who is a great leader (alive or dead) and why?

(31:05) How do you hire top talent?

(31:40) How do you evaluate a good business deal?

(32:06) What is one of your proudest moments?

(32:20) What is one interesting fact about you that not many people would know?

(33:18) What daily routines do you have (morning or evening) that have helped make you successful?

(34:50) What book (or books) changed your mindset or life?

(35:45) What is the most exciting question you spend your time thinking about?

(37:05) What advice would you give your younger self?

(37:30) What unusual or underrated food or drink should more people try out?

(38:20) What makes you happiest?

Mar 27, 202241:27
#157 - Adam Pivko on Going Through a Health Scare, The Problem With Nutritional Education and The Future of Personalized Health

#157 - Adam Pivko on Going Through a Health Scare, The Problem With Nutritional Education and The Future of Personalized Health

Adam Pivko is the Co-founder and Chief Strategy Officer at Autumn DNA. After helping hundreds of founders and brands improve their businesses, Adam co-founded Autumn DNA, a revolutionary company that offers clinically-researched, personalized vitamins and supplements backed by your DNA and lifestyle. Today Adam will share his story, from getting into graphic design, to sales, to the health scare that inspired him to take action and create his revolutionary business.

Bullet points

(00:28) Intro

(02:43) The start as an entrepreneur

(04:19) Getting into sales

(07:17) From a health scare to creating Autumn

(13:25) Starting a business with integrity

(16:59) The problem with nutritional education

(19:22) How Autumn DNA stands out

(23:00) Giving back: Partnering with Vitamin Angels

(25:42) Rapid fire question round

(26:00) If you ever had to start again, how would you make your money?

(26:35) What is the most common or biggest mistake that leaders make?

(27:11) Who is a great leader (alive or dead) and why?

(28:13) How do you evaluate a good business deal?

(30:01) How important is affiliate marketing in 2022?

(35:15) What is one of your proudest moments?

(36:46) What is one interesting fact about you that not many people would know?

(37:44) What daily routines do you have (morning or evening) that have helped make you successful?

(40:49) What book (or books) changed your mindset or life?

(43:07) What is the most exciting question you spend your time thinking about?

(48:13) What advice would you give your younger self?

(49:30) What was your biggest challenge starting in business and how did you overcome it?

(50:26) What unusual or underrated food or drink should more people try out?

(51:46) What makes you happiest?

Mar 20, 202201:00:32
#156 - Derric Haynie on Growing Subscription Box Brands, Connecting Ecommerce Teams With The Right Tech Tools And High Stakes Poker

#156 - Derric Haynie on Growing Subscription Box Brands, Connecting Ecommerce Teams With The Right Tech Tools And High Stakes Poker

Derric Haynie is the Chief Ecommerce Technologist at Ecommercetech.io – Where Ecommerce stores go to research, discover, and buy the right tools to grow their store. He is also serial entrepreneur and ex­high stakes poker pro of 10 years who likes to spend his time helping Ecommerce and Ecommerce tech companies build contagious brands and passionate fans.

Bullet points

(00:20) Intro

(02:58) The start as an entrepreneur

(10:08) The experience growing the subscribers to a beauty box brand to 5 hundred thousand a month

(13:35) What’s the pitch to the product owners of subscription box brands?

(18:51) How viable is the idea of a marketing channel reaching out to a subscription box brand?

(26:35) How did you spot the gap in the market for Ecommercetech.io

(34:05) Where to find out more

(35:50) Rapid fire question round

(36:17) If you ever had to start again, how would you make your money?

(37:23) What is the most common or biggest mistake that leaders make?

(42:28) Who is a great leader (alive or dead) and why?

(43:17) What daily routines do you have (morning or evening) that have helped make you successful?

(45:29) What book (or books) changed your mindset or life?

(50:07) What unusual or underrated food or drink should more people try out?

(51:36) What makes you happiest?

Mar 13, 202254:35
#155 - Brandon Patton on Choosing a Platform in 2022, Coming Up with New Content Ideas and Launching a Brand

#155 - Brandon Patton on Choosing a Platform in 2022, Coming Up with New Content Ideas and Launching a Brand

Brandon Patton is a successful youtuber and the cofounder of Evan Alexander Grooming, a 7-figure company that helps men look amazing and feel unstoppable. Today Brandon will share his full story, from launching a YouTube channel to founding his own brand. Plus, he will reveal his secret to coming up with new content ideas for any niche. All this and much more, up next.

Bullet points

(00:17) Intro

(01:57) The start as an entrepreneur

(05:03) Moving to LA, changing paths and building a community

(07:57) Moving to Atlanta and the start of Evan Alexander Grooming

(08:36) Producing mixtapes

(10:13) Starting a YouTube channel and launching a brand

(17:36) Coming up with new content ideas

(19:30) Launching a YouTube channel in 2022

(21:53) Choosing a platform in 2022

(25:36) Content creation

(28:03) Branching out from a niche

(32:58) Where to find out more

(33:50) Rapid fire question round

(34:08) If you ever had to start again, how would you make your money?

(34:56) What is the most common or biggest mistake that leaders make?

(36:21) How do you identify a good business partner?(39:48) What is one of your proudest moments?

(40:52) What daily routines do you have (morning or evening) that have helped make you successful?

(43:00) What book (or books) changed your mindset or life?

(44:00) What advice would you give your younger self?

(45:45) What unusual or underrated food or drink should more people try out?

(46:47) What makes you happiest?

(51:27) Where to find out more

Mar 06, 202254:17
#154 - Tommy Patterson on The Path to Success, Overcoming Excuses and Understanding Ecommerce

#154 - Tommy Patterson on The Path to Success, Overcoming Excuses and Understanding Ecommerce

Tommy Patterson is the founder and CEO of WKND Digital, an 8-figure creative agency that helps businesses generate consistent and profitable revenue with content and paid advertising. Tommy has sold more that 70 M dollars in the last 24 months, and he's here to tackle your excuses and make you more successful. Today we will learn all about ecommerce and creating amazing assets that convert your customers, as well as the dark side of running a business. All this and much more, up next.

Bullet points

(00:19) Intro

(02:20) The start as an entrepreneur

(04:08) Getting into sales and marketing

(05:32) Going back to college at 30 years old

(06:28) Going to a mastermind event and getting a mentor

(07:48) Starting the first business

(10:13) Starting other ecommerce businesses

(12:30) The four things you need to do to succeed in ecommerce

(13:07) First: Offer

(14:57) Second: Creative

(16:37) Third: Message

(18:46) Fourth: Margin

(20:57) Dealing with the retargeting challenges

(24:05) WKND Digital

(29:20) Who we work with

(31:38) Where to find out more

(31:51) The path to success

(34:40) Rapid fire question round

(34:54) What is the most common or biggest mistake that leaders make?

(35:10) How do you hire top talent?

(35:30) What is one of your proudest moments?

(35:42) What is one interesting fact about you that not many people would know?

(36:13) What daily routines do you have (morning or evening) that have helped make you successful?

(38:10) What book (or books) changed your mindset or life?

(39:53) What is the most exciting question you spend your time thinking about?

(40:06) What advice would you give your younger self?

(40:21) What unusual or underrated food or drink should more people try out?

(41:20) What makes you happiest?

Feb 27, 202245:26
#153 - Mick Emandi on The Benefits of Lucid Dreaming, Getting Into The Medical Marijuana Business and Discovering a New Supplement by Accident

#153 - Mick Emandi on The Benefits of Lucid Dreaming, Getting Into The Medical Marijuana Business and Discovering a New Supplement by Accident

Mick Emandi is the executive director of ClarigenZ. He has revolutionized the personal injury space by developing a new business model that was a win-win for everyone, a high 10-figure revenue business that stills exists today. Since then he has had many businesses in the healthcare space, including the largest medical marijuana practice in the estate of Florida, integrating cannabis treatment with insurance reimbursement. Now he is all-in on a new project called ClarigenZ, an alternative to Adderall and was discovered by accident.

Bullet points

(00:13) Intro

(01:50) The start as an entrepreneur

(04:00) Scaling a project without getting overwhelmed

(05:56) Convincing new business partners

(07:48) Moving to the next thing

(09.29) Getting into the medical marijuana business

(10:36) Integrating marijuana treatment with insurance reimbursement

(11:54) The planning stage

(13:35) The ideation stage

(14:47) The benefits of lucid dreaming

(17:57) How to start lucid dreaming

(19:21) Creating ClarigenZ

(27:52) Where to find out more

(28:49) Rapid fire question round

(29:05) If you ever had to start again, how would you make your money?

(30:39) What is the most common or biggest mistake that leaders make?

(31:40) Learning how to delegate

(32:30) How do you hire top talent?

(33:07) How do you identify a good business partner?

(33:46) How do you evaluate a good business deal?

(34:42) What is one of your proudest moments?

(37:11) What is one interesting fact about you that not many people would know?

(38:55) What daily routines do you have (morning or evening) that have helped make you successful?

(42:01) What book (or books) changed your mindset or life?

(43:12) What is the most exciting question you spend your time thinking about?

(46:17) What advice would you give your younger self?

(48:14) What unusual or underrated food or drink should more people try out?

(50:03) What makes you happiest?

Feb 20, 202254:29
#152 - Ruslan Leteyski on Upselling, Cross-Selling And Helping Ecommerce Owners Buy Lambos

#152 - Ruslan Leteyski on Upselling, Cross-Selling And Helping Ecommerce Owners Buy Lambos

Ruslan Leteyski is a product designer and developer with a passion for ecommerce and tech. He is the founder and CEO of Vanga AI and Checkout X. After building his first website at age 10, Ruslan bootstrapped his software business to over 10 M in revenue and became a millionaire at age 24. Today we will be discussing the impact upselling can have on your business, and how to do it right. All this and much more, up next.

Bullet points

(00:32) Intro

(02:42) The start as an entrepreneur

(04:04) Building the first website at age 10

(05:30) Learning web design and moving to Paris

(06:47) Getting into dropshipping

(07:17) Starting a new business: Checkout X

(08:35) Upselling

(09:56) What to do

(11:27) What not to do

(13:06) The subcategories of upselling

(13:31) Cross-sells

(16:45) Helping ecommerce owners buy Lambos

(18:35) Starting another business: Vanga AI

(21:00) The story behind the name

(22:40) Rapid fire question round

(22:56) If you ever had to start again, how would you make your money?

(23:23) What is the most common or biggest mistake that leaders make?

(23:52) Who is a great leader (alive or dead) and why?

(24:34) How do you hire top talent?

(26:06) How do you identify a good business partner?

(26:43) What is one of your proudest moments?

(27:39) What is one interesting fact about you that not many people would know?

(28:14) What daily routines do you have (morning or evening) that have helped make you successful?

(29:28) What book (or books) changed your mindset or life?

(30:25) What is the most exciting question you spend your time thinking about?

(31:00) The psychology behind upselling

(32:14) What advice would you give your younger self?

(32:42) What was your biggest challenge starting in business and how did you overcome it?

(34:22) What unusual or underrated food or drink should more people try out?

(35:59) What makes you happiest?

Feb 13, 202241:07
#151 - Travis Chappell on Finding a Mentor, Adding Value and Launching a Podcast in 2022

#151 - Travis Chappell on Finding a Mentor, Adding Value and Launching a Podcast in 2022

Travis Chappell is master of network building, relationships, sales and podcasting. His own podcast has done over 2 M downloads and he has interviewed amazing guests. Travis has raised 1.5 M for his latest project, Guestio, a marketplace that connects high-level expert guests with high-level platform hosts. Today Travis will share his tips for starting and promoting a podcast in 2022. All this and much more, up next.

Bullet points

(00:27) Intro

(02:42) The start as an entrepreneur

(09:38) Getting into podcasts

(13:17) The door pitch

(17:55) Getting John Lee Dumas as a mentor

(21:13) Adding value

(28:17) How to launch a podcast in 2022

(34:35) The four things you should focus on to promote a podcast

(39:58) How Guestio works

(43:31) Rapid fire question round

(43:50) If you ever had to start again, how would you make your money?

(44:15) What is the most common or biggest mistake that leaders make?

(44:23) Who is a great leader (alive or dead) and why?

(45:19) How do you evaluate a good business deal?

(45:57) How do you identify a good business partner?

(47:24) What is one of your proudest moments?

(48:05) What is one interesting fact about you that not many people would know?

(48:51) What daily routines do you have (morning or evening) that have helped make you successful?

(52:24) What book (or books) changed your mindset or life?

(53:24) What is the most exciting question you spend your time thinking about?

(55:40) What unusual or underrated food or drink should more people try out?

(56:00) What makes you happiest?

(57:08) Any asks or requests for the audience?

Feb 07, 202201:00:06
#150 - Smarter Destiny Podcast Season 4 Is On The Horizon
Jan 31, 202202:16
#149 - Erika Zeigyte On Going From Neuroscience To Marketing To Business Development

#149 - Erika Zeigyte On Going From Neuroscience To Marketing To Business Development

Erika Zeigyte is the founder and CEO at Prosana. Erika helps small startups, agencies and ecommerce brands with all the kind of problems that fast growing companies usually experience. Erika is on a mission to help business owners who feel stuck in a ‘catching up’ cycle by building high-performance remote teams and operations.

Bullet points

(00:39) Intro

(02:54) The start as an entrepreneur

(04:09) Going into digital marketing

(04:50) Having early conversations with founders in trouble

(06:04) A typical first conversation with a founder

(09:56) The importance of having a clear mission and vision for your company

(09:53) Working with a company

(10:47) Top 3 problems and solutions

(11:25) First: Get the infrastructure right

(12:08) Second: Develop empathy

(12:40) Third: Understand the strengths of your team

(15:16) Having a vivid vision

(16:20) Understanding each other and developing empathy

(17:48) Helping founders recruit internationally

(20:28) The interview process

(22:08) Founding Prosana

(22:48) Thinking outside the box for building processes

(24:07) Where to find out more

(24:47) Rapid fire question round

(25:03) If you ever had to start again, how would you make your money?

(25:23) How do you hire top talent?

(26:18) How do you identify a good business partner?

(27:20) What is one of your proudest moments?

(28:34) What is one interesting fact about you that not many people would know?

(29:12) What daily routines do you have (morning or evening) that have helped make you successful?

(30:57) What book (or books) changed your mindset or life?

(32:23) What is the most exciting question you spend your time thinking about?

(32:05) What advice would you give your younger self?

(33:14) Some tactics for reading more

(35:27) What was your biggest challenge starting in business and how did you overcome it?

(36:36) What unusual or underrated food or drink should more people try out?

(37:23) What makes you happiest?

(38:24) Any asks or requests for the audience?

Dec 05, 202140:47
#148 - Brendan Kane on Reaching One Million Followers In 30 Days And The Jenga Theory

#148 - Brendan Kane on Reaching One Million Followers In 30 Days And The Jenga Theory

Brendan Kane is the founder of Hook Point, author of Hook Point and author of One Million Followers. Brendan is an expert of growth strategy who thrives on helping individuals and companies systematically find and engage new audiences. He and his team have achieved over 50 billion views online and billions in revenue for their clients, such as MTV, Vice Magazine, Google, Taylor Swift, Rihanna and other massive names. Today we are going to focus on virality across the different social networks and learn how to become viral, how to engage, stand out and dominate organically the various different social networks. All this and much more, up next.

Bullet points

(00:35) Intro

(02:05) The start as an entrepreneur

(05:42) Providing value

(07:04) One Million Followers: Building platforms and working with Taylor Swift

(09:35) The inflection point: Testing methodologies

(14:43) Needs vs wants

(16:18) Reaching one million followers in 30 days

(18:05) How to gain followers

(18:26) First: Put followers aside

(19:27) Second: Start with research

(23:22) Debunking a myth about the algorithm

(24:15) Pleasing the algorithm

(26:15) Proving to the algorithm that you can hold attention: Stopping the scroll

(29:06) How to increase retention

(29:50) First: The Jenga theory

(31:45) Second: How are you communicating?

(33:51) Where to find out more

(35:11) Rapid fire question round

(35:27) If you ever had to start again, how would you make your money?

(36:00) Selling B2B

(36:38) What is the most common or biggest mistake that leaders make?

(37:16) Who is a great leader (alive or dead) and why?

(38:01) How do you identify a good business partner?

(39:05) What is one of your proudest moments?

(39:48) What is one interesting fact about you that not many people would know?

(40:45) Working on yourself

(44:44) What daily routines do you have (morning or evening) that have helped make you successful?

(46:14) What is the most exciting question you spend your time thinking about?

(49:55) What book (or books) changed your mindset or life?

(52:02) What advice would you give your younger self?

(52:34) What unusual or underrated food or drink should more people try out?

(54:54) What makes you happiest?

(56:04) Any asks or requests for the audience?

Nov 28, 202158:10
#147 - Dan Nikas On Leveraging An Email List, Setting Cross-Sells And Upsells Flows And Why You Should Segment Apple Users

#147 - Dan Nikas On Leveraging An Email List, Setting Cross-Sells And Upsells Flows And Why You Should Segment Apple Users

Dan Nikas is a former homicide detective turned entrepreneur and online marketer. Today we welcome Dan back to the show to talk about email marketing, specifically what Dan has learned as the founder and CEO of Gearbunch, a multi 7-figure print-on-demand brand that caters to niche audiences. We are going to get into email marketing, how iOS 14 and 15 affect email marketing and how to overcome it. We will also discuss how to get more subscribers and the best automated flows to set up in your email. All this and much more, up next.

Bullet points

(00:43) Intro

(03:00) Launching Gearbunch

(04:16) Leveraging an email list

(05:19) Tracking and iOS 14

(07:17) Email marketing and iOS 15

(09:02) Navigating the changes in email marketing

(10:43) Using Klaviyo

(14:05) Email marketing vs Facebook marketing

(16:39) Segmenting Apple users

(19:53) Connecting Klaviyo with your store and other accounts

(23:10) How to drive growth through giveaways

(33:03) Cross-sells and upsells flows

(41:24) Where to find out more

Nov 22, 202144:45
 #146 - Will McDowell on Losing Weight, Changing Paths And Founding Tastily

#146 - Will McDowell on Losing Weight, Changing Paths And Founding Tastily

Will McDowell is the founder & CEO at Tastily, an UK-based meal service that allows food lovers to have fresh and balanced food in their fridge. Tastily is lovingly made by chefs the day before, with high nutritional standards to ensure that every dish is nutritionally balanced. Will himself lost 30 kg of weight using a meal subscription service, and that was an important learning that cultivated the beginning of Tastily. Tastily was a fast launching brand, hitting 1M ARR in its first year of trading. It also has some important charity components, as well as being sustainable and carbon neutral.

Bullet points

(00:42) Intro

(03:00) The start as an entrepreneur

(04:42) Having a door opener for door-to-door sales

(05:52) Going back to the UK and becoming a recruiter

(06:56) Moving to New York and changing paths

(07:47) Putting on weight and discovering a pre-made meal delivery service

(09:21) Quitting and going to New Zealand

(11:12) The pandemic, going back to the UK and founding Tastily

(13:42) The early stages of getting everything set up

(17:21) Some advice on recruiting

(25:33) Promoting sustainability as a company

(29:06) Animal welfare

(29:45) The charitable component: Chefs in Schools

(33:37) Where to find out more and how to invest in Tastily

(35:04) Rapid fire question round

(35:33) If you ever had to start again, how would you make your money?

(36:10) What is the most common or biggest mistake that leaders make?

(36:24) How do you hire top talent?

(37:14) Recruiting on LinkedIn

(38:24) How do you identify a good business partner?

(38:48) What is one of your proudest moments?

(39:02) Connecting with Chefs in Schools

(40:12) What is one interesting fact about you that not many people would know?

(40:47) What daily routines do you have (morning or evening) that have helped make you successful?

(41:33) What book (or books) changed your mindset or life?

(44:46) What advice would you give your younger self?

(45:28) What is the most exciting question you spend your time thinking about?

(45:52) What unusual or underrated food or drink should more people try out?

(46:52) What makes you happiest?

(47:43) Any asks or requests for the audience?

Nov 14, 202149:30
#145 - Nish Samantray on Starting A Company, Creating Content That Resonates On Tiktok And The Difference Between Growth And Marketing

#145 - Nish Samantray on Starting A Company, Creating Content That Resonates On Tiktok And The Difference Between Growth And Marketing

Nish Samantray cofounded Arrae his wife, a 100% natural wellness company which creates supplements that work in under 1 hour. They are a fast-growing mid 7-figure business, hitting their first 1 million within 6 months of launch. Arrae has customers across North America and the Middle East and they won numerous awards, including best bloat supplement. Nish comes from a tech background, and his superpower is to find and marry up unique abilities to get complementary and exciting results across the business that result in growth.


(00:31) Intro

(02:18) The start as an entrepreneur

(04:31) The next thing: Getting a job and beginning a side project

(06:40) Starting a company in the wellness industry

(10:26) Launching and hitting the 1 M mark

(11:39) Working with a limited budget

(13:04) Getting the word out

(14:54) The difference between growth vs marketing

(20:06) The story behind the name Array

(22:05) Where to find out more

(22:50) Creating content that resonates on TikTok

(24:58) Rapid fire question round

(25:15) If you ever had to start again, how would you make your money?

(26:08) What is the most common or biggest mistake that leaders make?

(26:45) Who is a great leader (alive or dead) and why?

(27:51) How do you evaluate a good business deal?

(28:26) What is one of your proudest moments?

(29:06) What is one interesting fact about you that not many people would know?

(29:54) What daily routines do you have (morning or evening) that have helped make you successful?

(32:36) What book (or books) changed your mindset or life?

(34:57) What is the most exciting question you spend your time thinking about?

(35:53) What advice would you give your younger self?

(37:17) What unusual or underrated food or drink should more people try out?

(37:42) What makes you happiest?

(39:08) Any asks or requests for the audience?

Nov 07, 202140:48
#144 - Lauren Haynes on Reconnecting With Nature, Wellness From The Earth And Helping The Planet

#144 - Lauren Haynes on Reconnecting With Nature, Wellness From The Earth And Helping The Planet

Lauren Haynes is an herbalist, founder and CEO at Wooden Spoon Herbs, a holistic alternative to the westernized medicine approach. Lauren has been a clinical herbalist for ten years and started Wooden Spoon Herbs from her passion for medicinal plants. Wooden Spoon is a multi 6-figure brand that has been bootstrapped from the beginning. They sell world wide, are certified organic and are aligned with 1% for the Planet, donating 1% of their gross revenue to social causes, in this case, the medicinal plant conservation.


(00:34) Intro

(02:51) The start as an entrepreneur

(04:19) The start of Wooden Spoon

(06:01) From direct to consumer to wholesale

(08:15) Helping the planet

(09:21) The early experiments

(12:21) The testing phase

(13:17) The importance of mushrooms

(16:30) The challenges of manufacturing something new

(18:04) Medicinal plants conservation

(21:27) Where to find out more

(22:30) Rapid fire question round

(22:54) If you ever had to start again, how would you make your money?

(23:26) What is the most common or biggest mistake that leaders make?

(24:02) Who is a great leader (alive or dead) and why?

(24:31) What are your top three herbs?

(26:28) How do you hire top talent?

(28:11) How do you identify a good business partner?

(30:37) What is one of your proudest moments?

(31:21) Generating seed capital

(34:32) What is one interesting fact about you that not many people would know?

(34:37) What daily routines do you have (morning or evening) that have helped make you successful?

(36:04) What book (or books) changed your mindset or life?

(37:07) What is the most exciting question you spend your time thinking about?

(38:34) What advice would you give your younger self?

(39:19) What was your biggest challenge starting in business and how did you overcome it?

(40:01) What unusual or underrated food or drink should more people try out?

(40:49) What makes you happiest?

(42:00) Any asks or requests for the audience?

Oct 31, 202144:09
#143 - Hannah Chapman on Starting a Business, Social Media and Influencer Marketing

#143 - Hannah Chapman on Starting a Business, Social Media and Influencer Marketing

Hannah Chapman is the founder and codirector of Ava May Aroma, a luxury home fragrance brand that creates designer scents at affordable prices to make your house smell amazing. With just three years on the market, Ava May Aroma is a 7-figure brand and has donated close to 50,000 £ to charity. Today, Hannah will be sharing how she started her business, from developing the first products, to growing on social media and getting the first customers. All this and much more, up next.
Bullet points
(00:30) Intro
(02:27) The start as an entrepreneur
(07:20) Taking action
(09:07) Working on the product
(10:58) Spreading the word and getting the first customers
(13:36) Building an instagram profile: Showing the person behind the brand
(17:35) Getting traction and being discovered
(18:56) The rise of TikTok
(21:20) Repurposing content
(22:47) Approaching influencers then vs now
(26:38) Where to find out more
(27:20) Rapid fire question round
(27:43) If you ever had to start again, how would you make your money?
(28:37) What is the most common or biggest mistake that leaders make?
(29:31) Who is a great leader (alive or dead) and why?
(30:44) How do you hire top talent?
(32:40) What is one of your proudest moments?
(33:46) What is one interesting fact about you that not many people would know?
(34:30) What daily routines do you have (morning or evening) that have helped make you successful?
(35:50) What book (or books) changed your mindset or life?
(36:58) What is the most exciting question you spend your time thinking about?
(38:45) What unusual or underrated food or drink should more people try out?
(40:10) What makes you happiest?
Oct 24, 202144:10
#142 - Dash Lilley on Becoming An Entrepreneur, Developing An Alternative To Alcohol And Managing A 7-Figure Company

#142 - Dash Lilley on Becoming An Entrepreneur, Developing An Alternative To Alcohol And Managing A 7-Figure Company

Dash Lilley is the cofounder of Three Spirit, a non-alcoholic functional drinks company. Dash has created plant-based, alcohol-free drinks that contain remarkable ingredients for a fantastic alternative to alcohol for a happier, healthier and more connected night out. Today he will share his story, from becoming an entrepreneur to trying out different ingredients and combinations to create a social elixir and a 7-figure company. All this and much more, up next.

Bullet points

(00:37) Intro

(02:27) The uniqueness of the name Dash

(03:59) The start as an entrepreneur

(11:44) Getting out of the business and looking for the next thing

(13:32) Getting into non-alcoholic spirits

(18:48) Trying ingredients and combinations

(29:29) Overcoming the most common objections from customers

(32:37) Where to find out more

(37:32) Rapid fire question round

(37:51) If you ever had to start again, how would you make your money?

(38:56) What is the most common or biggest mistake that leaders make?

(40:22) How do you identify a good business partner?

(41:19) What is one of your proudest moments?

(42:42) What is one interesting fact about you that not many people would know?

(46:02) What daily routines do you have (morning or evening) that have helped make you successful?

(48:53) What book (or books) changed your mindset or life?

(52:05) What advice would you give your younger self?

(52:24) What unusual or underrated food or drink should more people try out?

(54:38) What makes you happiest?

(55:30) Any asks or requests for the audience?

Oct 17, 202157:46
 #141 - Rebecca Louise on How Not to Start a Business, Finding Your Target Demographic and What Platform You Should Use

#141 - Rebecca Louise on How Not to Start a Business, Finding Your Target Demographic and What Platform You Should Use

Rebecca Louise is an international fitness entrepreneur, founder and CEO of Rebecca Louise Fitness, best-selling author of It Takes Grit, and founder of the BTES Fitness App. A continual content creator and empowerment-focused influencer, Rebecca strives to make fitness and success accessible to the masses through her numerous platforms and courses. Rebecca’s mission to help others overcome excuses and achieve lasting change has garnered her 2 M followers on Instagram and half a billion views on YouTube.

Bullet points

(00:41) Intro

(02:52) The start as an entrepreneur

(06:29) Being on a TV show and working with a mentor

(10:19) Moving to London to work at a bank

(12:21) Moving to America to become a pilot

(16:11) Auditioning in America and getting the role

(18:37) Creating a different channel

(20:03) Building a following in 2021

(22:21) Building your personal brand

(23:51) What platform should you use?

(25:31) What does your team look like now?

(28:37) Developing the BTES app

(32:23) Where to find out more

(33:58) Rapid fire question round

(34:16) If you ever had to start again, how would you make your money?

(34:49) What is the most common or biggest mistake that leaders make?

(35:36) Who is a great leader (alive or dead) and why?

(36:24) How do you hire top talent?

(37:13) What is one of your proudest moments?

(38:04) What is one interesting fact about you that not many people would know?

(38:51) What daily routines do you have (morning or evening) that have helped make you successful?

(40:16) What book (or books) changed your mindset or life?

(41:03) What is the most exciting question you spend your time thinking about?

(46:38) What advice would you give your younger self?

(48:15) What unusual or underrated food or drink should more people try out?

(49:58) What makes you happiest?

Oct 10, 202154:35
#140 - Salvatore Notaro on Struggling With Anxiety And Depression, The Importance Of A Healthy Diet And Taking Social Responsibility

#140 - Salvatore Notaro on Struggling With Anxiety And Depression, The Importance Of A Healthy Diet And Taking Social Responsibility

Salvatore Notaro is the founder and managing director of Vivo Life, an 8-figure brand that sells natural plant-based health and fitness supplements. Vivo Life is on a mission to empower and inspire people to live their full potential whilst supporting the planet we live on and the animals we share it with. Salvatore is using his brand to make the world better, not just by helping their customers, but actually serving real world problems. VIvo Life has planted more than 360,000 trees and removed 55,000 kg of plastic from the ocean. In today's episode, Salvatore will share his story, from struggling with anxiety and depression, to becoming a successful entrepreneur. All this and much more, up next.

Bullet points

(00:32) Introducing

(02:22) Struggling with anxiety and depression

(06:38) The start as an entrepreneur

(09:08) The turning point: Starting to manufacture

(12:05) The manufacturing process

(16:03) Developing new products

(17:52) Inspiring people through responsible marketing

(18:49) Funding the business

(26:42) Where does most sales come from?

(27:37) Where does most traffic come from?

(30:07) Influencer marketing

(32:03) Adding value through content creation

(34:53) Retail

(35:51) Taking social responsibility: Planting trees, removing plastic from ocean and doing carbon neutral deliveries

(46:34) Where to find out more

(46:49) Rapid fire question round

(47:07) If you ever had to start again, how would you make your money?

(48:04) What is the most common or biggest mistake that leaders make?

(49:39) How do you hire top talent?

(51:45) What is one of your proudest moments?

(53:14) What is one interesting fact about you that not many people would know?

(54:16) What daily routines do you have (morning or evening) that have helped make you successful?

(57:00) What book (or books) changed your mindset or life?

(58:25) What advice would you give your younger self?

(01:00:16) What unusual or underrated food or drink should more people try out?

(01:01:37) What makes you happiest?

(01:02:54) Any asks or requests for the audience?

Oct 03, 202101:05:57
#139 - Luke Wren on Finding Your Rhythm, Forming Good Habits And Setting Your Week Up For Success

#139 - Luke Wren on Finding Your Rhythm, Forming Good Habits And Setting Your Week Up For Success

Luke Wren is the founder of The Unbalanced Entrepreneur. Luke helps entrepreneurs find their rhythm and be their best version of themselves through coaching, masterminds and one-on-ones. He is also an international speaker, and has shared stages with the likes of Tony Robbins, Dean Graziosi and many more. In today's episode, Luke will share his story, from painting houses for 8 dollars an hour, to becoming a successful entrepreneur, coach, speaker and author. All this and much more, up next.

Bullet points

(00:39) Intro

(02:50) Hell on the Hill

(08:30) The start as an entrepreneur

(14:13) Getting into coaching

(22:06) Habit formation and overcoming obstacles

(23:52) Selfish vs self-first

(25:41) Being balanced

(28:18) Setting your week up for success and enjoying the journey

(32:39) Sharing your vision and being a great leader

(35:39) Where to find out more

(37:09) Rapid fire question round

(37:31) If you ever had to start again, how would you make your money?

(37:56) What is the most common or biggest mistake that leaders make?

(39:10) Who is a great leader (alive or dead) and why?

(39:49) How do you hire top talent?

(43:43) What is one interesting fact about you that not many people would know?

(44:10) What daily routines do you have (morning or evening) that have helped make you successful?

(47:36) Audio journaling

(49:09) What book (or books) changed your mindset or life?

(50:00) What is the most exciting question you spend your time thinking about?

(51:43) What advice would you give your younger self?

() What was your biggest challenge starting in business and how did you overcome it?

(53:44) What unusual or underrated food or drink should more people try out?

(54:39) What makes you happiest?

(56:29) Any asks or requests for the audience?

Sep 26, 202159:29
#138 - David Hauser on Why You Shouldn't Be Friends With Your Cofounder, How To Make 100 K During High School And Sell A Company Twice

#138 - David Hauser on Why You Shouldn't Be Friends With Your Cofounder, How To Make 100 K During High School And Sell A Company Twice

David Hauser is a serial entrepreneur, founder of Repeat Capital, a massive firm that buys SaaS and ecommerce companies. He has bootstrapped the company Grasshopper to $30 M in annual recurring revenue and sold it to Citrix for $175 M. He also built another company, Chargify, which he sold not once, but twice. David has made over 100 angel investments, and most recently purchased the incredible brand, Perfect Keto, housed under Airbag Ventures.

Bullet points

(00:49) Intro

(03:03) The start as an entrepreneur

(05:26) Buying the first computer and the early projects

(07:27) Making 100 K during high school

(10:17) The next project: Choosing between going to college and building startups

(12:00) Going to college and learning to mature in a safe environment

(16:10) Why you shouldn't be friends with your cofounder going in

(19:13) How to find the right cofounder for you

(20:51) Why you should tell everyone your ideas

(22:18) Aligning core values and having complementary skills

(24:43) Selling Chargify twice

(31:16) Making over 100 angel investments: SaaS, ecommerce and others

(33:58) Switching industries: Making an impact with physical products

(36:10) Combining SaaS and physical products

(40:44) How to choose what to invest in

(43:09) The biggest opportunities for ecommerce brand owners today

(46:40) The problem with Amazon

(52:29) Rapid fire question round

(52:56) If you ever had to start again, how would you make your money?

(53:19) What is the most common or biggest mistake that leaders make?

(53:47) Who is a great leader (alive or dead) and why?

(54:27) What is one of your proudest moments?

(55:12) What is one interesting fact about you that not many people would know?

(55:52) What daily routines do you have (morning or evening) that have helped make you successful?

(56:31) The newsletter

(56:57) What book (or books) changed your mindset or life?

(58:38) What is the most exciting question you spend your time thinking about?

(01:01:36) What unusual or underrated food or drink should more people try out?

(01:03:38) What makes you happiest?

(01:06:00) Any asks or requests for the audience?

Sep 19, 202101:07:53
#137 - Linzi Boyd on Building Brands, Making An Impact And Changing The World

#137 - Linzi Boyd on Building Brands, Making An Impact And Changing The World

Linzi Boyd is the founder of BoB Earth and Unite on Purpose, author of Brand Famous and global speaker. With over 25-years experience working with brands, Linzi teaches entrepreneurs, business owners and brands how to change their way of thinking from the old school profit and revenue to thinking in terms of impact and making the world a better place. Linzi’s superpower is spotting trends and figuring out where the world is moving and how we can get ahead of the curb and leverage that vision to make our business more impactful.

Bullet points

(00:53) Intro

(02:49) The start as an entrepreneur

(06:44) Walking away from the industry and starting a fourth business

(00:24) What is BoB Earth?

(14:21) Why is it important to you to make an impact?

(21:24) How to start to pivot

(30:07) Building a foundation and a commercial business model

(31:33) Unite on Purpose

(35:26) Where to find out more and The Race to Impact The World

(38:08) Rapid fire question round

(38:28) If you ever had to start again, how would you make your impact?

(39:04) What is the most common or biggest mistake that leaders make?

(39:36) Who is a great leader (alive or dead) and why?

(40:18) What is one of your proudest moments?

(41:24) What is one interesting fact about you that not many people would know?

(43:13) What daily routines do you have (morning or evening) that have helped make you successful?

(44:21) What book (or books) changed your mindset or life?

(46:48) What is the most exciting question you spend your time thinking about?

(50:14) What unusual or underrated food or drink should more people try out?

(51:29) What makes you happiest?

(52:38) Any asks or requests for the audience?

Sep 12, 202153:26
#136 - Korey Shaffer on Serving In Afghanistan, Becoming An Entrepreneur And Helping Veterans

#136 - Korey Shaffer on Serving In Afghanistan, Becoming An Entrepreneur And Helping Veterans

Korey Shaffer is the founder of Til Valhalla Project, an impactful 8-figure brand that brings apparel honoring fallen heroes. His brand donates a minimum of 20% of their proceeds to provide support and therapy to struggling veterans. They also anonymously honor fallen heroes through producing custom, handmade plaques delivered by their VIP customers. Today Korey will share his full story, from serving in the U.S. Marine Corps in Afghanistan, to going back to America and starting his own business. All this and much more, up next.

Bullet points

(00:43) Intro

(02:26) The start as an entrepreneur

(05:45) The first project: Creating plaques

(11:03) The customers

(17:12) Honoring fallen heroes by delivering plaques

(20:25) Finding the heroes

(21:58) Getting the community involved

(25:40) Where to find out more

(27:26) Rapid fire question round

(28:54) If you ever had to start again, how would you make your money?

(28:30) What is the most common or biggest mistake that leaders make?

(29:33) Who is a great leader (alive or dead) and why?

(30:04) What is one of your proudest moments?

(31:03) What is one interesting fact about you that not many people would know?

(31:43) What daily routines do you have (morning or evening) that have helped make you successful?

(35:44) What is the most exciting question you spend your time thinking about?

(37:04) What book (or books) changed your mindset or life?

(39.14) What advice would you give your younger self?

(40:42) What unusual or underrated food or drink should more people try out?

(42:08) What makes you happiest?

(44:00) Why do so many veterans take their lives?

(47:47) Any asks or requests for the audience?

Sep 05, 202150:04
#135 - David Stellato On Three Go-to Tweaks For Selling Online: Testing Price Points, Checking Out Formats And Offering Different Payment Methods

#135 - David Stellato On Three Go-to Tweaks For Selling Online: Testing Price Points, Checking Out Formats And Offering Different Payment Methods

David Stellato is the Chief Growth Officer at DFO Global, a 9-figure revenue global performance marketing agency. With over 400 employees and spanning 10 offices on 5 continents, DFO Global is a massive player in the online performance marketing world. They drive sales through their network of over 3000 publishers as well as their own massive internal team of media buyers, creatives, fulfillment and legal. They have customers in over 180 countries and have driven the sales of over a 100 patented products and thousands of unpatented ones. Today, David will share with us how to get to know your customers, the importance of culturalization when selling abroad and how to tweak your marketing strategy in 2021. All this and much more, up next.

Bullet points

(00:31) Intro

(02:52) The start as an entrepreneur

(05:51) Becoming Chief Growth Officer at DFO

(07:43) What does CPA mean and how DFO is different

(13:31) &BAM

(15:17) Some ways to tweak your marketing strategy in 2021: Facebook, YouTube, Pinterest, Snapchat and TikTok

(19:24) Translation and culturalization

(23:39) What opportunities are often missed out?

(26:41) Building products for the funnel

(28:45) Three go-to tweaks

(29:31) First: Testing price points

(30:12) Second: Checking out formats

(30:43) Third: Offering different payment methods

(31:27) How to get to know your customers better

(33:10) Where to find out more

(33:31) Rapid fire question round

(33:52) If you ever had to start again, how would you make your money?

(34:12) What is the most common or biggest mistake that leaders make?

(34:35) Who is a great leader (alive or dead) and why?

(35:14) How do you hire top talent?

(36:33) How do you evaluate a good business deal?

(37:11) How do you identify a good business partner?

(38:01) What is one of your proudest moments?

(38:10) What is one interesting fact about you that not many people would know?

(39:21) What daily routines do you have (morning or evening) that have helped make you successful?

(41:26) What book (or books) changed your mindset or life?

(42:21) What is the most exciting question you spend your time thinking about?

(44:46) What advice would you give your younger self?

(44:00) What was your biggest challenge starting in business and how did you overcome it?

(44:29) What unusual or underrated food or drink should more people try out?

(47:08) What makes you happiest?

(47:51) Any asks or requests for the audience?

Aug 29, 202149:54
#134 - Nichelle Hubley On All About Email: What We Can Do And How We Can Do It Better

#134 - Nichelle Hubley On All About Email: What We Can Do And How We Can Do It Better

Nichelle Hubley is the founder and CEO of &BAM, a rapidly growing email agency working with ecommerce brands. Last year &BAM generated 8 figures in tracked revenue from email alone for their clients, and at Noobru, more than 20% of our revenue comes from email, thanks to Nichelle and her team. Today Nichelle will tell us all about email: What we can do, how we can do it better and how to talk to your customers with the right message at the right time. All this and much more, up next.

Bullet points

(00:48) Intro

(03:05) The start as an entrepreneur

(06:41) The story behind the name

(08:22) &BAM

(10:03) What makes &BAM different from other options

(12:31) What type of emails perform well

(14:37) How to increase the amount of revenue we get from email

(17:29) Looking at the data

(19:03) The two types of emails: Campaigns vs Flows

(20:02) The most underrated Flow

(23:02) Taking advantage of the expected date of next order

(25:31) Checking out Benchmarks

(27:54)) How to increase open rates

(31:34) The FAQ flow

(34:31) Where to find out more

(36:53) Rapid fire question round

(37:15) If you ever had to start again, how would you make your money?

(38:53) What is the most common or biggest mistake that leaders make?

(39:07) Who is a great leader (alive or dead) and why?

(39:33) How do you hire top talent?

(40:32) How do you evaluate a good business deal?

(40:50) How do you identify a good business partner?

(41:10) What is one of your proudest moments?

(41:55) What is one interesting fact about you that not many people would know?

(42:33) What daily routines do you have (morning or evening) that have helped make you successful?

(43:12) What book (or books) changed your mindset or life?

(44:40) What is the most exciting question you spend your time thinking about?

(45:13) What advice would you give your younger self?

(45:46) What was your biggest challenge starting in business and how did you overcome it?

(46:33) What unusual or underrated food or drink should more people try out?

(48:00) What makes you happiest?

(50:06) Any asks or requests for the audience?

Aug 22, 202151:45
#133 - Fiona Macintyre On The Loneliness Of Being An Entrepreneur, Building A Community And Making And Impact

#133 - Fiona Macintyre On The Loneliness Of Being An Entrepreneur, Building A Community And Making And Impact

Fiona Macintyre is the founder and CEO at Forming Impact and a thought leader in sustainable development. She leads a network of CEOs, entrepreneurs, creatives and investors, together driving solutions to the challenges of our lifetimes. With flagship initiatives and events such as Necker Island and the United Nations SDG Week, Fiona is an expert in bringing global players from the private sector to the impact world. She is also a respected investor focusing on ventures in the sustainable impact sector.

Bullet points

(00:30) Intro

(03:00) The start as an entrepreneur

(05:01) The importance of being sustainable

(09:55) Ending up on Necker Island with a forward-thinking idea: How can we deliver our message in a bigger way?

(13:40) Starting a passion project to bring people together: Forming Impact

(16:03) The early stages of the project

(17:57) The loneliness of being an entrepreneur

(23:34) &BAM

(25:21) The Forming Impact community

(30:40) Where to find out more

(32:12) Rapid fire question round

(32:39) If you ever had to start again, how would you make your money?

(33:40) What is the most common or biggest mistake that leaders make?

(34:17) Who is a great leader (alive or dead) and why?

(35:06) What is one of your proudest moments?

(36:31) What is one interesting fact about you that not many people would know?

(37:32) What daily routines do you have (morning or evening) that have helped make you successful?

(39:21) What book (or books) changed your mindset or life?

(41:27) What is the most exciting question you spend your time thinking about?

(43:27) What advice would you give your younger self?

(44:22) What unusual or underrated food or drink should more people try out?

(47:39) What makes you happiest?

(48:54) Any asks or requests for the audience?

Aug 15, 202152:24
#132 - Kevin Kelly On Discerning Early Trends, What Unifies Technology And The Future Of Crypto & NFTs

#132 - Kevin Kelly On Discerning Early Trends, What Unifies Technology And The Future Of Crypto & NFTs

Kevin Kelly is an author and Senior Maverick at Wired, a magazine he helped co-found 28 years ago. His most recent book is The Inevitable, which is a New York Times and Wall Street Journal bestseller. Some of his other books include the best-selling New Rules for the New Economy, the classic Out of Control, and his summary theory of technology in What Technology Wants. After spending 40 years photographing the disappearing traditions of Asia, Kevin is compiling his best pictures in his newest book Vanishing Asia, a set of three volumes containing a 1,000-page celebration of old Asia in one book set.

Bullet points

(00:41) Intro

(03:47) The start as an entrepreneur

(08:51) Photography as a blend of tech and art: Documenting traditions in Taiwan

(12:48) Kevin’s superpowers: The happening nose and discerning early trends

(16:38) Improv, playing along and crypto

(21:37) The future of NFTs

(24:21) &BAM

(26:06) The inevitable trends in technology

(34:06) The Internet, communication and collaboration

(37:321) Observing a trend: Moving away from owning things in favor of having access to things

(42:49) Thinking laterally and “the unthinkables”

(53:44) Could money disappear?

(45:37) Using writing to figure out what you think

(47:10) Writing for yourself

(49:08) Kevin’s pieces of advice

(50:14) Vanishing Asia

(55:45) Rapid fire question round

(56:00) If you ever had to start again, how would you make your money?

(56:35) What is the most common or biggest mistake that leaders make?

(57:11) Who is a great leader (alive or dead) and why?

(57:47) How do you hire top talent?

(58:51) Do you or have you ever responded to the people in the early days who declared the Internet was a fad?

(01:01:57) How do you identify a good business partner?

(01:02:41) What is one of your proudest moments?

(01:05:30) What is one interesting fact about you that not many people would know?

(01:06:47) What daily routines do you have (morning or evening) that have helped make you successful?

(01:10:31) What book (or books) changed your mindset or life?

(01:13:04) What is the most exciting question you spend your time thinking about?

(01:16:06) What advice would you give your younger self?

(01:16:52) What unusual or underrated food or drink should more people try out?

(01:17:26) What makes you happiest?

(01:18:45) Any asks or requests for the audience?

Aug 08, 202101:21:01
#131 - Chris Kneeland On What Cult Brands Do Differently, Being Intentional About Pricing And The Problem With Media Commissions

#131 - Chris Kneeland On What Cult Brands Do Differently, Being Intentional About Pricing And The Problem With Media Commissions

Chris Kneeland is the co-founder of Cult Collective, a marketing service firm that teaches how to build a cult following, a fanbase of raving fans that absolutely love your brand, purpose and mission —and that will buy anything you put out. Chris is on a mission to rid brand leaders of archaic beliefs and practices regarding internal and external audience engagement. He wants to stop the insanity of wasting obscene amounts of money on mass media and markdowns, since he knows that money is best used making products, programs and people more remarkable. Chris is also the author of FIX: A new prescription to cure disengaged customers, prospects or staff and the co-founder at The Gathering, a Forbes top rated virtual summit for business owners.

Bullet points

(00:35) Intro

(03:28) The start as an entrepreneur

(05:40) The client concentration problem

(07:10) How Chris rebuilt his agency into something better

(08:10) First: Eliminating media commissions

(09:04) Second: Scaling back the production team

(09:46) Third: RFP

(10:35) The problem in the media industry

(13:06) The Domino’s Pizza turnaround

(14:38) &BAM

(16:27) What does building a cult and attracting raving fans mean, and how does a brand start down that path?

(18:19) The four ways to get people to interact with you brand

(20:02) What are cult brands doing that others aren't?

(27:22) The problem with markdows

(30:36) Should you do flash sales?

(34:12) Where to find out more

(35:41) Rapid fire question round

(35:57) If you ever had to start again, how would you make your money?

(36:12) What is the most common or biggest mistake that leaders make?

(36:23) Who is a great leader (alive or dead) and why?

(36:50) How do you hire top talent?

(37:26) How do you identify a good business partner?

(37:50) What is one of your proudest moments?

(38:18) What is one interesting fact about you that not many people would know?

(39:02) What daily routines do you have (morning or evening) that have helped make you successful?

(39:37) What book (or books) changed your mindset or life?

(40:34) What is the most exciting question you spend your time thinking about?

(41:46) What advice would you give your younger self?

(42:04) What was your biggest challenge starting in business and how did you overcome it?

(43:11) What unusual or underrated food or drink should more people try out?

(43:51) What makes you happiest?

(44:44) Any asks or requests of the audience?

Aug 01, 202147:28
#130 - Maya Comerota On Going From Purpose To Passion And Living Your Legacy

#130 - Maya Comerota On Going From Purpose To Passion And Living Your Legacy

Maya Comerota is the founder of 528HzInc, a personal and organizational transformation company specializing in leadership development and organizational culture strategy. Maya has 15 years of experience building successful global brands and has to date served over 1.5 million people, built 3 multi-billion dollar initiatives as well as several multi-million dollar companies in the health space. She now helps influencers, athletes, new entrepreneurs as well as corporations to transform their lives, live their culture and build a business and life that they love.

Bullet points

(00:37) Intro

(02:47) The start as an entrepreneur

(08:42) Making changes after the wake-up call

(12:08) Science and spirituality

(16:00) Facing death: What is the one message you want to share?

(18:55) The framework, A Living Legacy: From purpose to passion, and three steps to get there

(23:22) What lights you up?

(25:40) &BAM

(27:28) How Maya helps entrepreneurs

(33:15) Where to find out more

(34:04) Rapid fire question round

(24:23) If you ever had to start again, how would you make your impact?

(35:15) What is the most common or biggest mistake that leaders make?

(38:49) Who is a great leader (alive or dead) and why?

(40:00) What is one of your proudest moments?

(42:03) What is one interesting fact about you that not many people would know?

(43:27) What daily routines do you have (morning or evening) that have helped make you successful?

(45:28) Qigong breathing.

(54:07) Another biohack: Connecting to authentic emotions

(57:24) Binaural beats and neurofeedback

(01:03:16) What book (or books) changed your mindset or life?

(01:04:23) What is the most exciting question you spend your time thinking about?

(01:05:49) What advice would you give your younger self?

(01:07:04) What unusual or underrated food or drink should more people try out?

(01:07:46) What makes you happiest?

(01:08:54) Any asks or requests for the audience?

(01:11:02) Learning from everyone and the importance of taking notes

Jul 25, 202101:13:11