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Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

By Smarter Destiny Podcast
We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time, now let's level up together.
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#37 - Cameron Herold - How to grow your company to $100 Million and beyond!

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

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#138 - David Hauser on Why You Shouldn't Be Friends With Your Cofounder, How To Make 100 K During High School And Sell A Company Twice
David Hauser is a serial entrepreneur, founder of Repeat Capital, a massive firm that buys SaaS and ecommerce companies. He has bootstrapped the company Grasshopper to $30 M in annual recurring revenue and sold it to Citrix for $175 M. He also built another company, Chargify, which he sold not once, but twice. David has made over 100 angel investments, and most recently purchased the incredible brand, Perfect Keto, housed under Airbag Ventures. Bullet points (00:49) Intro (03:03) The start as an entrepreneur (05:26) Buying the first computer and the early projects (07:27) Making 100 K during high school (10:17) The next project: Choosing between going to college and building startups (12:00) Going to college and learning to mature in a safe environment (16:10) Why you shouldn't be friends with your cofounder going in (19:13) How to find the right cofounder for you (20:51) Why you should tell everyone your ideas (22:18) Aligning core values and having complementary skills (24:43) Selling Chargify twice (31:16) Making over 100 angel investments: SaaS, ecommerce and others (33:58) Switching industries: Making an impact with physical products (36:10) Combining SaaS and physical products (40:44) How to choose what to invest in (43:09) The biggest opportunities for ecommerce brand owners today (46:40) The problem with Amazon (52:29) Rapid fire question round (52:56) If you ever had to start again, how would you make your money? (53:19) What is the most common or biggest mistake that leaders make? (53:47) Who is a great leader (alive or dead) and why? (54:27) What is one of your proudest moments? (55:12) What is one interesting fact about you that not many people would know? (55:52) What daily routines do you have (morning or evening) that have helped make you successful? (56:31) The newsletter (56:57) What book (or books) changed your mindset or life? (58:38) What is the most exciting question you spend your time thinking about? (01:01:36) What unusual or underrated food or drink should more people try out? (01:03:38) What makes you happiest? (01:06:00) Any asks or requests for the audience?
01:07:53
September 19, 2021
#137 - Linzi Boyd on Building Brands, Making An Impact And Changing The World
Linzi Boyd is the founder of BoB Earth and Unite on Purpose, author of Brand Famous and global speaker. With over 25-years experience working with brands, Linzi teaches entrepreneurs, business owners and brands how to change their way of thinking from the old school profit and revenue to thinking in terms of impact and making the world a better place. Linzi’s superpower is spotting trends and figuring out where the world is moving and how we can get ahead of the curb and leverage that vision to make our business more impactful. Bullet points (00:53) Intro (02:49) The start as an entrepreneur (06:44) Walking away from the industry and starting a fourth business (00:24) What is BoB Earth? (14:21) Why is it important to you to make an impact? (21:24) How to start to pivot (30:07) Building a foundation and a commercial business model (31:33) Unite on Purpose (35:26) Where to find out more and The Race to Impact The World (38:08) Rapid fire question round (38:28) If you ever had to start again, how would you make your impact? (39:04) What is the most common or biggest mistake that leaders make? (39:36) Who is a great leader (alive or dead) and why? (40:18) What is one of your proudest moments? (41:24) What is one interesting fact about you that not many people would know? (43:13) What daily routines do you have (morning or evening) that have helped make you successful? (44:21) What book (or books) changed your mindset or life? (46:48) What is the most exciting question you spend your time thinking about? (50:14) What unusual or underrated food or drink should more people try out? (51:29) What makes you happiest? (52:38) Any asks or requests for the audience?
53:26
September 12, 2021
#136 - Korey Shaffer on Serving In Afghanistan, Becoming An Entrepreneur And Helping Veterans
Korey Shaffer is the founder of Til Valhalla Project, an impactful 8-figure brand that brings apparel honoring fallen heroes. His brand donates a minimum of 20% of their proceeds to provide support and therapy to struggling veterans. They also anonymously honor fallen heroes through producing custom, handmade plaques delivered by their VIP customers. Today Korey will share his full story, from serving in the U.S. Marine Corps in Afghanistan, to going back to America and starting his own business. All this and much more, up next. Bullet points (00:43) Intro (02:26) The start as an entrepreneur (05:45) The first project: Creating plaques (11:03) The customers (17:12) Honoring fallen heroes by delivering plaques (20:25) Finding the heroes (21:58) Getting the community involved (25:40) Where to find out more (27:26) Rapid fire question round (28:54) If you ever had to start again, how would you make your money? (28:30) What is the most common or biggest mistake that leaders make? (29:33) Who is a great leader (alive or dead) and why? (30:04) What is one of your proudest moments? (31:03) What is one interesting fact about you that not many people would know? (31:43) What daily routines do you have (morning or evening) that have helped make you successful? (35:44) What is the most exciting question you spend your time thinking about? (37:04) What book (or books) changed your mindset or life? (39.14) What advice would you give your younger self? (40:42) What unusual or underrated food or drink should more people try out? (42:08) What makes you happiest? (44:00) Why do so many veterans take their lives? (47:47) Any asks or requests for the audience?
50:04
September 5, 2021
#135 - David Stellato On Three Go-to Tweaks For Selling Online: Testing Price Points, Checking Out Formats And Offering Different Payment Methods
David Stellato is the Chief Growth Officer at DFO Global, a 9-figure revenue global performance marketing agency. With over 400 employees and spanning 10 offices on 5 continents, DFO Global is a massive player in the online performance marketing world. They drive sales through their network of over 3000 publishers as well as their own massive internal team of media buyers, creatives, fulfillment and legal. They have customers in over 180 countries and have driven the sales of over a 100 patented products and thousands of unpatented ones. Today, David will share with us how to get to know your customers, the importance of culturalization when selling abroad and how to tweak your marketing strategy in 2021. All this and much more, up next. Bullet points (00:31) Intro (02:52) The start as an entrepreneur (05:51) Becoming Chief Growth Officer at DFO (07:43) What does CPA mean and how DFO is different (13:31) &BAM (15:17) Some ways to tweak your marketing strategy in 2021: Facebook, YouTube, Pinterest, Snapchat and TikTok (19:24) Translation and culturalization (23:39) What opportunities are often missed out? (26:41) Building products for the funnel (28:45) Three go-to tweaks (29:31) First: Testing price points (30:12) Second: Checking out formats (30:43) Third: Offering different payment methods (31:27) How to get to know your customers better (33:10) Where to find out more (33:31) Rapid fire question round (33:52) If you ever had to start again, how would you make your money? (34:12) What is the most common or biggest mistake that leaders make? (34:35) Who is a great leader (alive or dead) and why? (35:14) How do you hire top talent? (36:33) How do you evaluate a good business deal? (37:11) How do you identify a good business partner? (38:01) What is one of your proudest moments? (38:10) What is one interesting fact about you that not many people would know? (39:21) What daily routines do you have (morning or evening) that have helped make you successful? (41:26) What book (or books) changed your mindset or life? (42:21) What is the most exciting question you spend your time thinking about? (44:46) What advice would you give your younger self? (44:00) What was your biggest challenge starting in business and how did you overcome it? (44:29) What unusual or underrated food or drink should more people try out? (47:08) What makes you happiest? (47:51) Any asks or requests for the audience?
49:54
August 29, 2021
#134 - Nichelle Hubley On All About Email: What We Can Do And How We Can Do It Better
Nichelle Hubley is the founder and CEO of &BAM, a rapidly growing email agency working with ecommerce brands. Last year &BAM generated 8 figures in tracked revenue from email alone for their clients, and at Noobru, more than 20% of our revenue comes from email, thanks to Nichelle and her team. Today Nichelle will tell us all about email: What we can do, how we can do it better and how to talk to your customers with the right message at the right time. All this and much more, up next. Bullet points (00:48) Intro (03:05) The start as an entrepreneur (06:41) The story behind the name (08:22) &BAM (10:03) What makes &BAM different from other options (12:31) What type of emails perform well (14:37) How to increase the amount of revenue we get from email (17:29) Looking at the data (19:03) The two types of emails: Campaigns vs Flows (20:02) The most underrated Flow (23:02) Taking advantage of the expected date of next order (25:31) Checking out Benchmarks (27:54)) How to increase open rates (31:34) The FAQ flow (34:31) Where to find out more (36:53) Rapid fire question round (37:15) If you ever had to start again, how would you make your money? (38:53) What is the most common or biggest mistake that leaders make? (39:07) Who is a great leader (alive or dead) and why? (39:33) How do you hire top talent? (40:32) How do you evaluate a good business deal? (40:50) How do you identify a good business partner? (41:10) What is one of your proudest moments? (41:55) What is one interesting fact about you that not many people would know? (42:33) What daily routines do you have (morning or evening) that have helped make you successful? (43:12) What book (or books) changed your mindset or life? (44:40) What is the most exciting question you spend your time thinking about? (45:13) What advice would you give your younger self? (45:46) What was your biggest challenge starting in business and how did you overcome it? (46:33) What unusual or underrated food or drink should more people try out? (48:00) What makes you happiest? (50:06) Any asks or requests for the audience?
51:45
August 22, 2021
#133 - Fiona Macintyre On The Loneliness Of Being An Entrepreneur, Building A Community And Making And Impact
Fiona Macintyre is the founder and CEO at Forming Impact and a thought leader in sustainable development. She leads a network of CEOs, entrepreneurs, creatives and investors, together driving solutions to the challenges of our lifetimes. With flagship initiatives and events such as Necker Island and the United Nations SDG Week, Fiona is an expert in bringing global players from the private sector to the impact world. She is also a respected investor focusing on ventures in the sustainable impact sector. Bullet points (00:30) Intro (03:00) The start as an entrepreneur (05:01) The importance of being sustainable (09:55) Ending up on Necker Island with a forward-thinking idea: How can we deliver our message in a bigger way? (13:40) Starting a passion project to bring people together: Forming Impact (16:03) The early stages of the project (17:57) The loneliness of being an entrepreneur (23:34) &BAM (25:21) The Forming Impact community (30:40) Where to find out more (32:12) Rapid fire question round (32:39) If you ever had to start again, how would you make your money? (33:40) What is the most common or biggest mistake that leaders make? (34:17) Who is a great leader (alive or dead) and why? (35:06) What is one of your proudest moments? (36:31) What is one interesting fact about you that not many people would know? (37:32) What daily routines do you have (morning or evening) that have helped make you successful? (39:21) What book (or books) changed your mindset or life? (41:27) What is the most exciting question you spend your time thinking about? (43:27) What advice would you give your younger self? (44:22) What unusual or underrated food or drink should more people try out? (47:39) What makes you happiest? (48:54) Any asks or requests for the audience?
52:24
August 15, 2021
#132 - Kevin Kelly On Discerning Early Trends, What Unifies Technology And The Future Of Crypto & NFTs
Kevin Kelly is an author and Senior Maverick at Wired, a magazine he helped co-found 28 years ago. His most recent book is The Inevitable, which is a New York Times and Wall Street Journal bestseller. Some of his other books include the best-selling New Rules for the New Economy, the classic Out of Control, and his summary theory of technology in What Technology Wants. After spending 40 years photographing the disappearing traditions of Asia, Kevin is compiling his best pictures in his newest book Vanishing Asia, a set of three volumes containing a 1,000-page celebration of old Asia in one book set. Bullet points (00:41) Intro (03:47) The start as an entrepreneur (08:51) Photography as a blend of tech and art: Documenting traditions in Taiwan (12:48) Kevin’s superpowers: The happening nose and discerning early trends (16:38) Improv, playing along and crypto (21:37) The future of NFTs (24:21) &BAM (26:06) The inevitable trends in technology (34:06) The Internet, communication and collaboration (37:321) Observing a trend: Moving away from owning things in favor of having access to things (42:49) Thinking laterally and “the unthinkables” (53:44) Could money disappear? (45:37) Using writing to figure out what you think (47:10) Writing for yourself (49:08) Kevin’s pieces of advice (50:14) Vanishing Asia (55:45) Rapid fire question round (56:00) If you ever had to start again, how would you make your money? (56:35) What is the most common or biggest mistake that leaders make? (57:11) Who is a great leader (alive or dead) and why? (57:47) How do you hire top talent? (58:51) Do you or have you ever responded to the people in the early days who declared the Internet was a fad? (01:01:57) How do you identify a good business partner? (01:02:41) What is one of your proudest moments? (01:05:30) What is one interesting fact about you that not many people would know? (01:06:47) What daily routines do you have (morning or evening) that have helped make you successful? (01:10:31) What book (or books) changed your mindset or life? (01:13:04) What is the most exciting question you spend your time thinking about? (01:16:06) What advice would you give your younger self? (01:16:52) What unusual or underrated food or drink should more people try out? (01:17:26) What makes you happiest? (01:18:45) Any asks or requests for the audience?
01:21:01
August 8, 2021
#131 - Chris Kneeland On What Cult Brands Do Differently, Being Intentional About Pricing And The Problem With Media Commissions
Chris Kneeland is the co-founder of Cult Collective, a marketing service firm that teaches how to build a cult following, a fanbase of raving fans that absolutely love your brand, purpose and mission —and that will buy anything you put out. Chris is on a mission to rid brand leaders of archaic beliefs and practices regarding internal and external audience engagement. He wants to stop the insanity of wasting obscene amounts of money on mass media and markdowns, since he knows that money is best used making products, programs and people more remarkable. Chris is also the author of FIX: A new prescription to cure disengaged customers, prospects or staff and the co-founder at The Gathering, a Forbes top rated virtual summit for business owners. Bullet points (00:35) Intro (03:28) The start as an entrepreneur (05:40) The client concentration problem (07:10) How Chris rebuilt his agency into something better (08:10) First: Eliminating media commissions (09:04) Second: Scaling back the production team (09:46) Third: RFP (10:35) The problem in the media industry (13:06) The Domino’s Pizza turnaround (14:38) &BAM (16:27) What does building a cult and attracting raving fans mean, and how does a brand start down that path? (18:19) The four ways to get people to interact with you brand (20:02) What are cult brands doing that others aren't? (27:22) The problem with markdows (30:36) Should you do flash sales? (34:12) Where to find out more (35:41) Rapid fire question round (35:57) If you ever had to start again, how would you make your money? (36:12) What is the most common or biggest mistake that leaders make? (36:23) Who is a great leader (alive or dead) and why? (36:50) How do you hire top talent? (37:26) How do you identify a good business partner? (37:50) What is one of your proudest moments? (38:18) What is one interesting fact about you that not many people would know? (39:02) What daily routines do you have (morning or evening) that have helped make you successful? (39:37) What book (or books) changed your mindset or life? (40:34) What is the most exciting question you spend your time thinking about? (41:46) What advice would you give your younger self? (42:04) What was your biggest challenge starting in business and how did you overcome it? (43:11) What unusual or underrated food or drink should more people try out? (43:51) What makes you happiest? (44:44) Any asks or requests of the audience?
47:28
August 1, 2021
#130 - Maya Comerota On Going From Purpose To Passion And Living Your Legacy
Maya Comerota is the founder of 528HzInc, a personal and organizational transformation company specializing in leadership development and organizational culture strategy. Maya has 15 years of experience building successful global brands and has to date served over 1.5 million people, built 3 multi-billion dollar initiatives as well as several multi-million dollar companies in the health space. She now helps influencers, athletes, new entrepreneurs as well as corporations to transform their lives, live their culture and build a business and life that they love. Bullet points (00:37) Intro (02:47) The start as an entrepreneur (08:42) Making changes after the wake-up call (12:08) Science and spirituality (16:00) Facing death: What is the one message you want to share? (18:55) The framework, A Living Legacy: From purpose to passion, and three steps to get there (23:22) What lights you up? (25:40) &BAM (27:28) How Maya helps entrepreneurs (33:15) Where to find out more (34:04) Rapid fire question round (24:23) If you ever had to start again, how would you make your impact? (35:15) What is the most common or biggest mistake that leaders make? (38:49) Who is a great leader (alive or dead) and why? (40:00) What is one of your proudest moments? (42:03) What is one interesting fact about you that not many people would know? (43:27) What daily routines do you have (morning or evening) that have helped make you successful? (45:28) Qigong breathing. (54:07) Another biohack: Connecting to authentic emotions (57:24) Binaural beats and neurofeedback (01:03:16) What book (or books) changed your mindset or life? (01:04:23) What is the most exciting question you spend your time thinking about? (01:05:49) What advice would you give your younger self? (01:07:04) What unusual or underrated food or drink should more people try out? (01:07:46) What makes you happiest? (01:08:54) Any asks or requests for the audience? (01:11:02) Learning from everyone and the importance of taking notes
01:13:11
July 25, 2021
#129 - Kevin Gould On Scaling With Influencers And The Compounding Effect Of Building Good Relationships
Kevin Gould is the founder and CEO of Kombo Ventures, and the co-founder of three incredible brands: Glamnetic, Insert Name Here and Wakeheart. Today we are going to be talking about Kevin’s tremendous success in scaling with influencers, leveraging his entertainment background in Hollywood and understanding the ins and outs of the entertainment and influencer space and applying that to real brands. Kevin will be joining us in Mexico next month for our next DFN mastermind event. Bullet points (00:34) Intro (02:40) The start as an entrepreneur (07:05) What working at a talent agency teaches (09:58) What mistakes do you see brands make when approaching influencers? (12:40) The difference between a one-time influencer deal and a brand ambassador (14:27) &BAM (16:15) Kevin’s current ventures (18:55) Customer acquisition (22:15) The importance of building a community and being data-driven (23:16) Live commerce (25:54) Mexico Mastermind 2021: Building a community of entrepreneurs and exchanging ideas (31:00) Rapid fire question round (31:24) If you ever had to start again, how would you make your money? (32:32) What is the most common or biggest mistake that leaders make? (34:01) Who is a great leader (alive or dead) and why? (34:46) How do you hire top talent? (35:48) How do you identify a good business partner? (37:17) How did you find your business partners? (38:39) What is one of your proudest moments? (40:05) What is one interesting fact about you that not many people would know? (40:55) What daily routines do you have (morning or evening) that have helped make you successful? (43:10) Being constantly curious (46:51) The compounding effect of building good relationships (49:01) What advice would you give your younger self? (50:13) What book (or books) changed your mindset or life? (51:23) What unusual or underrated food or drink should more people try out? (52:10) What makes you happiest?
55:40
July 18, 2021
#128 - Brandon Hendrix On New Traffic Sources, Scaling Aggressively And The Importance Of Being Uncomfortable
Brandon Hendrix is the senior vice president of marketing at Thrasio, the fastest growing profitable unicorn company in the US. Prior to Thrasio, Brandon was the head of marketing at Lovepop, where he used to manage more than one million dollars of ad spend per day on Facebook alone for massive brands. In this episode we are going to touch on Brandon's superpower: scaling with traffic sources, placement and platforms and areas you might have not considered yet. All this and much more, up next. Bullet points (00:32) Intro (02:42) The start as an entrepreneur (08:33) The importance of being uncomfortable (11:32) Getting out of your comfort zone (14:28) Having mentors (15:33) &BAM (17:23) Getting into marketing and finding unique ways to scale aggressively (29:11) Think about what you are selling and what type of traffic make sense for it (32:03) Becoming a traffic teacher (35:24) Wanting to learn more and figuring out what to do next: Focusing on startups (40:14) There’s always a way to make traffic work better (45:44) The best traffic sources for 2021 (50:09) Mexico Mastermind 2021
59:10
July 11, 2021
#127 - John Hagan On Creating Successful Influencer Marketing Campaigns Utilizing Dark Posts
John Hagan formerly was the director of performance marketing at Purelei, an 8-figure fast-growing company specializing in influencer marketing, one of John's superpowers. Now, John is the co-founder at Volt agency, a boutique performance marketing and development agency that specializes in the growth of DTC businesses. At Volt, they help brands with their dark posting strategies and the matchmaking between brands and influencers. In today’s episode we will get into paid social and influencer marketing. We will discuss what dark posting is and how you can start implementing dark posting strategies for your brand. All this and much more, up next. Bullet points (00:30) Intro (02:52) The start as an entrepreneur (04:39) What can be achieved online with the right setup and product (06:15) Going from dropshipping to branding (07:31) Understanding how to do paid social (09:33) What is dark posting (11:45) &BAM (13:33) Reaching out to influencers and structuring a deal (16:41) How does dark posting affect the influencer (17:57) The difference in ROAS (18:45) People-to-people sales (22:55) Low-hanging fruit in dark posting: Posting as the founder of the brand (28:20) Low-hanging fruit in dark posting: Working with influencers you already had success with (29:33) Going with new influencers (30:40) Founding Volt Agency (31:49) Media buying (32:16) Full-stack development (34:05) Incubation (34:54) Where to find out more (35:19) Rapid fire question round (35:35) If you ever had to start again, how would you make your money? (37:34) What is the most common or biggest mistake that leaders make? (38:56) Who is a great leader (alive or dead) and why? (40:05) How do you hire top talent? (41:17) What mistakes or challenges need to be overcome to be a successful media buyer? (42:44) What might a media buying process look like? (43:40) How do you evaluate a good business deal? (44:39) What is one of your proudest moments? (45:27) What is one interesting fact about you that not many people would know? (47:11) What daily routines do you have (morning or evening) that have helped make you successful? (49:41) What book (or books) changed your mindset or life? (51:31) What is the most exciting question you spend your time thinking about? (52:25) What advice would you give your younger self? (53:07) What was your biggest challenge starting in business and how did you overcome it? (54:04) What unusual or underrated food or drink should more people try out? (55:11) What makes you happiest? (56:23) Any asks or requests for the audience?
58:37
July 4, 2021
#126 - Van Oakes On Having A Tv Show, Working With Influencers, The Legalities Of Giveaways And What Works On Snapchat
Van Oakes is a performance marketer, international speaker and CMO of Diesel Power Gear, an online ecommerce store that did 35 M last year, over a 100 M to date and has its own TV show on the Discovery Channel called the Diesel Brothers. He also cofounded an agency called Explosive Growth Marketing that focuses on Snapchat as a paid ads channel, and in 2019 Snaptchat named Van and his team the star of the year. Bullet points (00:37) Intro (02:31) Being an international speaker (03:12) The start as an entrepreneur (06:09) What transferable skills did you learn in sales that are applying today? (07:47) Did you have a door opener for door-to-door sales? (10:21) Getting into online businesses (14:22) Becoming Snapchat star of the year in 2019 (16:07) What works on Snapchat (20:27) CPM and conversion: Snapchat vs Facebook (22:11) &BAM (23:59) Diesel Power Gear’s business model (27:32) Diesel Power Gear’s YouTube channel (28:42) How the TV show started (31:13) Attribution (33:27) Martyn’s anecdote: Knowing and calling your customers (35:31) How much are you spending on each channel? (37:14) SMS marketing and doing promotions (40:57) What do you often get invited to speak on? (41:34) Working with influencers (45:06) The legalities of doing giveaways (46:42) Where to find out more (47:41) Rapid fire question round (48:34) If you ever had to start again, how would you make your money? (49:46) What is the most common or biggest mistake that leaders make? (50:32) Who is a great leader (alive or dead) and why? (52:36) How do you hire top talent? (51:49) How do you evaluate a good business deal? (54:24) How do you identify a good business partner? (55:27) What is one of your proudest moments? (55:41) What is one interesting fact about you that not many people would know? (56:06) What daily routines do you have (morning or evening) that have helped make you successful? (59:19) Do you track anything? (01:03:09) What book (or books) changed your mindset or life? (01:04:31) What is the most exciting question you spend your time thinking about? (01:05:31) What advice would you give your younger self? (01:06:58) What unusual or underrated food or drink should more people try out? (01:07:44) What makes you happiest? (01:09:11) Any asks or requests for the audience?
01:11:50
June 27, 2021
#125 - David Paynter, From Cricketer To Entrepreneur: Being Different And Bringing Innovation
David Paynter is a former cricketer and the founder and CEO of Payntr, a 7-figure brand offering performance footwear. In this episode we will talk about how David’s background helped him to identify a gap in the market and launch a successful brand that truly stands out. From the early prototype stages, to navigating both online and offline selling, David will share his journey to becoming the fastest growing cricket footwear brand in the world, now expanding into other sports. All this and much more, up next. Bullet points (00:55) Intro (02:50) David’s background (07:30) The start as an entrepreneur: Identifying a gap in the market (12:19) The early prototyping stages (17:29) Growing and the story behind the name and logo (24:03) &BAM (25:50) Standing out and navigating online selling (30:29) Managing cash flow (32:49) Transitioning into golf (37:15) Where to find out more (38:13) Rapid fire question round (38:31) If you ever had to start again, how would you make your money? (39:29) What is the most common or biggest mistake that leaders make? (40:43) Who is a great leader (alive or dead) and why? (41:58) How do you hire top talent? (43:33) How do you evaluate a good business deal? (45:12) How do you identify a good business partner? (46:44) What is one of your proudest moments? (48:13) What is one interesting fact about you that not many people would know? (50:55) What daily routines do you have (morning or evening) that have helped make you successful? (52:18) What book (or books) changed your mindset or life? (53:45) What is the most exciting question you spend your time thinking about? (54:52) Which professional cricketer were you more excited to see wearing your shoe? (56:55) Creating a limited edition pair (57:58) What advice would you give your younger self? (59:23) What unusual or underrated food or drink should more people try out? (01:00:29) What makes you happiest? (01:02:59) Any asks or requests for the audience?
01:05:09
June 20, 2021
#124 - Anna and Darren Gough On Playing Cricket, Coping With Being Apart And Dealing With Negative Comments
Today we are joined by Anna and Darren Gough. Anna Gough is the founder of Breathing Tree, where she is a breath work coach helping people around the world with breathing. She is also the head of events of Care For Wild, the world's largest orphan rhino sanctuary, and a mother of two very successful boys. Daren Gough MBE is a retired English cricketer and former captain of Yorkshire County Cricket Club, broadcaster, commentator and winner of Strictly Come Dancing. Today we will talk about Darren’s start in cricket and the role Anna played in advancing his career. Anna and Darren will share how they coped with having a baby while Darren was on tour, how they deal with the press and how they cope during the hard times. Finally, we will talk about Care For Wild, and what you can do to help too. All this and much more, up next. Bullet points (00:43) Intro (03:04) Darren’s start in cricket (11:23) How did you integrate yourself and become a part of the team where you started off as an outsider? (19:13) &BAM (20:58) How Anna and Darren coped with having a baby while Darren was on tour (30:20) The history behind Liam’s full name (31:23) Dealing with the press and being apart from your family (36:43) How to cope during the hard times / Dealing with negative comments (56:43) Starting a charity and building relationships: Care For Wild (53:13) Raising awareness and social media: Care For Wild wine range (56:50) Where to find out more about Care For Wild (59:35) Where to find out more about Breathing Tree (01:00:55) Rapid fire question round (01:01:15) Who is a great leader (alive or dead) and why? (01:03:01) What is one of your proudest moments? (01:04:31) What is one interesting fact about you that not many people would know? (01:07:59) What is the most exciting question you spend your time thinking about? (01:16:18) What advice would you give your younger self? (01:21:37) What unusual or underrated food or drink should more people try out? (01:25:14) What makes you happiest? (01:26:48) Any asks or requests for the audience?
01:29:37
June 13, 2021
#123 - Yanik Silver On Finding Your Purpose And A Conversation Around Identity And Culture
Yanik Silver truly redefines how business is played in the 21st century at the intersection of evolutionary growth, impact and fun. He is the creator of the Cosmic Journal, an amazing hand-crafted and hand-drawn journal, the author of Evolved Enterprise and the founder of Maverick1000, a global collective of visionary entrepreneurs making a serious difference in the world, without taking themselves too seriously. In today’s episode we will be having a conversation around identity and culture, and why words truly matter both in business and in your personal life. We will also talk about the power of meditation and how to find your purpose. All this and much more, up next. Bullet points (00:32) Intro (02:27) The start as an entrepreneur (05:57) Getting into direct response marketing (09:12) What principles still apply today when selling something? Providing a reason why (13:58) Why words are important: Providing an identity (16:43) &BAM (18:32) Being an Internet marketing guru and helping people get their knowledge into the world (20:28) The cosmic alarm clock moment (22:06) Starting Maverick Business Adventures (26:20) Maverick1000: Evolving and becoming profitable (28:34) A conversation around identity and culture (35:03) Finding your purpose: What questions should you ask yourself? (40:22) Evolved Enterprise (43:53) The Cosmic Journal (47:37) Where to find out more (48:48) Rapid fire question round (49:29) If you ever had to start again, how would you find your purpose faster? (50:31) What is the most common or biggest mistake that you see leaders making?(52:27) Living life more playfully (01:00:30) Who is a great leader (alive or dead) and why? (01:02:27) What is one of your proudest moments? (01:03:13) What is one interesting fact about you that not many people would know? (01:04:09) What daily routines do you have (morning or evening) that have helped make you successful? (01:05:02) The power of meditation (01:07:10) What book (or books) changed your mindset or life? (01:12:53) What is the most exciting question you spend your time thinking about? (01:13:23) What unusual or underrated food or drink should more people try out? (01:15:01) What advice would you give your younger self? (01:15:35) What makes you happiest? (01:16:38) Any asks or requests for the audience?
01:19:06
June 6, 2021
#122 - Kilian Markert On Becoming A High-performing Entrepreneur, Making Habits Work For You And How To Stop Neglecting Yourself
Kilian Markert is the founder of Peak Performance Mentoring, where he transforms busy business owners into consistent high-performers who grow their business without sacrificing other areas or burning out. Today Kilian will share his advice on how to improve your everyday life, plus some great tips to help you remove distractions and recharge during the day. If you know business-wise you are taking all the necessary steps, but you can’t bring that drive and consistency to your personal areas, if you feel distracted, your sleep is suffering or your diet looks more like that of a college student than that of a high-performing business owner, then this episode is definitely for you. Bullet points (00:42) Intro (02:23) The start as an entrepreneur (05:05) Getting started as a coach (17:17) &BAM (08:56) Launching Peak Performance Mentoring (09:40) Helping entrepreneurs deal with burnout (12:19) The 80/20 fixers (21:10) How to remove distractions and recharge during the day (27:17) Where to find out more (27:48) Rapid fire question round (28:07) If you ever had to start again, how would you make your money? (28:30) Three questions to ask your friends and family (30:00) What is the most common or biggest mistake that you see leaders making? (31:20) Who is a great leader (alive or dead) and why? (32:32) What is one of your proudest moments? (33:17) What is one interesting fact about you that not many people would know? (34:00) What daily routines do you have (morning or evening) that have helped make you successful? (36:33) What book (or books) changed your mindset or life? (37:13) What is the most exciting question you spend your time thinking about? (39:11) What advice would you give your younger self? (39:51) What unusual or underrated food or drink should more people try out? (41:00) What makes you happiest? (42:27) Any asks or requests for the audience?
45:11
May 30, 2021
#121 - Darius Kunca On Scaling Fast In 2021, Remarketing and Advertising Strategies For Adwords & Youtube
Darius Kunca is an ecommerce investor and the co-founder at AdKings Agency, a boutique growth agency specializing in ecommerce businesses. They have nine clients who they scaled collectively to 45 M dollars in sales last year, spending 18 M to get there. Today we will get into one of their success stories: Scaling an ecommerce brand from 0.5 M to 26 M in just a year. We will also discuss the best strategies to scale fast in 2021 and how to deal with the two most common problems in ecommerce. All this and much more, up next. Bullet points (00:32) Intro (02:29) The start as an entrepreneur (05:58) Starting an ecommerce business (08:25) Moving onto the next project and learning from failure (10:34) Getting back into ecommerce (13:53) &BAM (16:03) What size client do you typically work with? (17:31) Growing ecommerce brands in 2021 (19:04) What things make you excited to work with a client? (21:23) The journey to scaling client from 0.5 M to 26 M revenue levels in 12 months (25:03) Creating custom ads for the times of the year customers buy more (26:38) Getting rid of Facebook tracking (30:03) What kind of ROAS were you getting as you scaled? (31:48) What is your best advice for ecommerce brands to scale fast in 2021? (33:41) Advertising strategies for AdWords and YouTube (35:35) Remarketing on YouTube (36:47) How to deal with the two most common problems: Cash flow and stock management (40:24) Where to find out more (41:07) Rapid fire question round (41:24) If you ever had to start again, how would you make your money? (42:29) What is the most common or biggest mistake that you see leaders making? (43:52) Who is a great leader (alive or dead) and why? (45:02) How do you hire top talent? (46:53) How do you evaluate a good business deal? (48:00) What is one of your proudest moments? (48:40) What is one interesting fact about you that not many people would know? (49:02) What daily routines do you have (morning or evening) that have helped make you successful? (54:54) What book (or books) changed your mindset or life? (55:53) What is the most exciting question you spend your time thinking about? (57:57) What advice would you give your younger self? (58:48) What unusual or underrated food or drink should more people try out? (59:29) What makes you happiest? (01:00:07) Any questions or requests for the audience?
01:01:38
May 23, 2021
#120 - Rok Hrastnik On Turning Chaos Into Organized Growth, The Benefits Of Being Seen As A Local And Helping Export Ecommerce Companies Grow
Rok Hrastnik is an international ecommerce leader and a true legend when it comes to ecommerce growth. He specializes in agile ecommerce leadership, international ecommerce organizational design, ecommerce growth strategy and demand generation. Rok has built two ecommerce businesses and scaled them past the 40 M euros a year mark. How, you may ask? He creates chaos and then turns that chaos into organized growth. Find out how Rok helps export ecommerce companies grow, and all the benefits of creative chaos, up next. Bullet points (00:33) Intro (02:30) The start as an entrepreneur (10:02) Helping export ecommerce companies get to the next level of growth (15:17) One principle in ecommerce that remains true today (21:15) Selling in other territories from a small country like Slovenia (28:18) Figuring out distribution (29:10) Simplifying the business (30:22) Driving people to English landing pages vs localizing as much as possible (33:30) Where to start (35:09) Having a local domain (36:13) Figuring out the payment methods (38:56) Figuring out distribution (40:24) How to figure out everything out faster: Look at the local players (43:50) Turning chaos into organized growth (47:08) Where to find out more (48:22) Some examples of thinking-out-of-the-box marketing (52:05) Rapid fire question round (52:22) If you ever had to start again, how would you make your money? (53:12) What is the most common or biggest mistake that you see leaders making? (56:04) Who is the best leader ever (alive or dead) and why? (57:50) What is one of your proudest moments? (59:23) What is one interesting fact about you that not many people would know? (01:00:02) What daily routines do you have (morning or evening) that have helped make you successful? (01:00:51) What book (or books) changed your mindset or life? (01:01:50) What is the most exciting question you spend your time thinking about? (01:02:49) What is one controversial opinión that you have? (01:03:47) What advice would you give your younger self? (01:05:14) What unusual or underrated food or drink should more people try out? (01:11:21) What makes you happiest?
01:16:60
May 16, 2021
#119 - Beav Brodie on The Why Behind Tactical Baby Gear, Finding The Target Customer And How To Advertise
Beav Brodie is the founder of Tactical Baby Gear, an amazing brand that provides functional products for dads who want something different. Founded in 2013, they have more than 200.000 customers and an 8-figure annual revenue. They really know how to attract customers with their phenomenal and functional products, and are still keeping advertising and content creating in-house. Today we get into the story, the why and how to scale up your startup by bootstrapping. All this and much more, up next. Bullet points (00:48) Intro (04:08) The start as an entrepreneur (07:11) Launching Tactical Baby Gear in 2013 (11:51) How having products you like changes your mindset (13:25) &BAM (15:18) Transitioning from Volusion to Shopify (16:48) Bootstrapping, building inventory, Facebook ads and scaling (21:03) Finding the target customer and how to advertise (23:28) Getting engagement from ads (25:04) The top traffic channels (27:05) Advertising on Pinterest (29:53) Targeting on Pinterest (33:36) CPM and ROAS: Pinterest vs Facebook (34:57) Tracking on Pinterest (36:16) How ecommerce is changing (37:31) The benefits of keeping advertisement and content creation in-house (39:51) Where to find out more (40:43) Rapid fire question round (41:16) If you ever had to start again, how would you make your money? (42:10) What is the most common or biggest mistake that you see leaders making? (43:16) Who is the best leader ever (alive or dead) and why? (43:30) How do you hire top talent? (45:07) How do you evaluate a good business deal? (49:05) What is one of your proudest moments? (50:48) What is one interesting fact about you that not many people would know? (51:14) What daily routines do you have (morning or evening) that have helped make you successful? (56:18) What book (or books) changed your mindset or life? (59:26) What is the most exciting question you spend your time thinking about? (01:02:15) What advice would you give your younger self? (01:04:17) What unusual or underrated food or drink should more people try out? (01:04:44) What makes you happiest? (01:05:17) Any asks or requests for the audience?
01:06:45
May 9, 2021
#118 - Dean Graziosi On Why We All Have A Story To Tell, Overcoming Impostor Syndrome And Fighting For What You Want
Dean Graziosi is a multiple New York Times bestselling author, entrepreneur and investor. He’s started or played a major role in over 40 successful companies that have changed lives all around the world. His mission for over 20 years has been to deliver self education to those seeking transformation, fulfillment and success outside the traditional educational path. His most impactful project to date has included being the largest online product launch in history with a program he co-created with Tony Robbins. Dean is now planning to exponentially widen his impact through his Own your future challenge. Bullet points (00:35) Intro (02:45) The start as an entrepreneur (06:21) Learning from Tony Robbins (10:10) &BAM (11:56) Impacting over a million new people with Own your future challenge (16:00) A success story: Maya’s message and purpose (22:10) Overcoming impostor syndrome and moving forward (23:30) Fight for what you want as if you were dying, because you are (25:55) Rapid fire question round (26:09) What is the most common or biggest mistake that you see leaders making? (26:25) How do you identify a good business partner? (26:31) What is one of your proudest moments? (26:46) What is one interesting fact about you that not many people would know? (26:59) What daily routines do you have (morning or evening) that have helped make you successful? (27:18) - What book (or books) changed your mindset or life? (27:45) - What is the most exciting question you spend your time thinking about? (27:55) What advice would you give your younger self? (28:19) What was your biggest challenge starting in business and how did you overcome it? (28:33) What unusual or underrated food or drink should more people try out? (28:56) What makes you happiest? (29:12) Any asks or requests for the audience?
30:59
May 2, 2021
#117 - Ali Mirza On Tapping Into The Buyer “Why”, Crushing Sales And Building Teams That Work
Ali Mirza is the founder and CEO at Rose Garden Consulting, a 7-figure business that teaches big companies to become bigger by selling better. They focus on your sales team and making them better, and they do that through a strength in behavioral economics, teaching why people make decisions, what makes them tick and how you can leverage that understanding to sell better, even when it comes to high-ticket items. In this episode we will get into selling, and we are going to apply it to the daily lives and the daily routines of us, the listeners, because, in life, so much is a negotiation. Bullet points (00:32) - Intro (02:40) - The start as an entrepreneur (04:53) - A wake up call: Getting fired (05:42) - Starting Rose Garden and beginning to scale (07:27) - The story behind the name of the company (08:53) - &BAM (10:57) - The insurance sales pitch (12:53) - Behavioral economics: What does it mean? (15:36) - Where to start: Who the ideal client, and two theories (20:47) - Are there any particular questions you enjoy asking? (23:51) - How many people do you need to talk to? (25:10) - How to get the clients to give you their time (26:30) - A real world example of “why” (31:35) - How refined do you have to get on the “why”? (35:07) - Why the people that are the most adaptable are the ones who survive (40:28) - Who do you work with? (41:33) - What incentive works the best for incentivizing a sales team? (42:47) - Where to find out more (42:57) - Rapid fire question round (43:45) - If you ever had to start again, how would you make your money? (44:26) - What is the most common or biggest mistake that you see leaders making? (45:51) - Who is the best leader ever (alive or dead) and why? (46:20) - How do you hire top talent? (47:00) - How do you evaluate a good business deal? (49:03) - How do you identify a good business partner? (49:30) - What is one of your proudest moments? (49:28) - What is one interesting fact about you that not many people would know? (50:22) - What daily routines do you have (morning or evening) that have helped make you successful? (51:15) - What book (or books) changed your mindset or life? (52:52) - What is the most exciting question you spend your time thinking about? (53:51) - What advice would you give your younger self? (55:42) - What was your biggest challenge starting in business and how did you overcome it? (57:44) - What unusual or underrated food or drink should more people try out? (58:48) - What makes you happiest? (01:00:09) - Any asks or requests for the audience?
01:03:47
April 25, 2021
#116 - Zack Teperman on the Importance of PR, Why You Should Be the Visible Face of Your Company and How to Start
Zack Teperman is the founder of ZTPR, a full-service public relations agency and four-time winner of the Hollywood PR Agency of Choice Award. After being an on-air radio disc jockey, Zack focused his expertise on public relations, helping lead many high-profile PR campaigns. Zack founded ZTPR to bring his expertise to each client he works with, helping them tell their story and get people’s attention. He also has been featured in Forbes and Entrepreneur magazine, and is regularly seen speaking on the topics of public relations and marketing on stages all around the world. Today we will be discussing what is PR, the importance of personal branding and why you should be the visible face of your company. Plus, Zack will give some actionable advice to get your PR side going. Bullet points 00:50 - Intro 02:49 - The start as an entrepreneur 04:40 - What is PR and how can it help from an ecommerce perspective 08:40 - &BAM 10:30 - Founding a PR agency: Finding angles + Networking 14:39 - Some actionable advice to get your PR side going 18:30 - Structuring your pitch 23:44 - A success story 29:46 - The importance of personal branding and what angles to leverage 33:34 - Why you should be the visible face of your company, and how to start 36:52 - Training with ZTPR 40:22 - Where to find out more about ZTPR 42:50 - Rapid fire question round 43:07 - If you ever had to start again, how would you make your money? 44:02 - What is the most common or biggest mistake that you see leaders making? 44:23 - Who is a great leader (alive or dead) and why? 46:06 - How do you hire top talent? 46:39 - How do you evaluate a good business deal? 46:58 - How do you identify a good business partner? 47:39 - What is one of your proudest moments? 48:02 - What is one interesting fact about you that not many people would know? 48:24 - What daily routines do you have (morning or evening) that have helped make you successful? 49:11 - What book (or books) changed your mindset or life? 50:08 - What is the most exciting question you spend your time thinking about? 50:48 - The future of Clubhouse 53:13 - What advice would you give your younger self? 54:44 - What was your biggest challenge starting in business and how did you overcome it? 55:47 - What unusual or underrated food or drink should more people try out? 56:46 - What makes you happiest? 58:23 - Any asks or requests for the audience?
01:00:19
April 18, 2021
#115 - Tyler Merritt on Manufacturing in the USA, Scaling Responsibly and the Marketing Strategy for 2021
Tyler Merritt is an air mission commander turned serial entrepreneur, co-founder at Nine Line Apparel, an 8-figure apparel company that has been around since 2012 and it's going to make 20 millions dollars in revenue this year. In today's episode we will be talking about transitioning out of the military and becoming an entrepreneur. We will also discuss how Nine Line achieved massive growth manufacturing in the USA, and the marketing strategy they are using for 2021. All this and much more, up next. Bullet points 00:32 - Intro 02:38 - The start as an entrepreneur 05:40 - Transitioning out of the military 07:35 - First venture and doing good: Nine Line 10:00 - &BAM 12:09 - Making sacrifices 14:54 - Achieving massive growth 24:01 - The marketing strategy for 2021 28:29 - Manufacturing in the USA 33:13 - Opening retail stores and other current projects 38:00 - Marketing campaigns and ROI 39:31 - Old methods that are coming back in 2021: Mailouts 43:05 - Responsible manufacturing 49:18 - Rapid fire question round 49:32 - If you ever had to start again, how would you make your money? 50:52 - What is the most common or biggest mistake that you see leaders making? 52:37 - Who is the best leader ever (alive or dead) and why? 54:25 - How do you hire top talent? 57:24 - What is one of your proudest moments? 01:00:19 - What is one interesting fact about you that not many people would know? 01:01:47 - What daily routines do you have (morning or evening) that have helped make you successful? 01:09:24- What book (or books) changed your mindset or life? 01:13:54 - What advice would you give your younger self? 01:16:15 - What unusual or underrated food or drink should more people try out? 01:18:11 - What makes you happiest? 01:20:22 - Any asks or requests for the audience?
01:21:45
April 11, 2021
#114 - Jure Knehtl on Scaling in Different Countries, Spending 40M to Make 120M and What to Do When You Are Told Your Business Is Not Sustainable
Jure Knehtl is an ecommerce entrepreneur, mentor and speaker. He is the founder and CEO of WeScale, an ecommerce agency helping online companies build, scale and optimise their sales and brand. After starting with ecommerce digital marketing in 2014, Jure sold products and services in 127 countries, and has a record of 16,000 products sold in just one day. Today we will be talking about the subtle differences of selling in different countries, and what you should focus on to grow your business abroad. All this and much more, up next. Bullet points 00:41 - Intro 03:51 - The start as an entrepreneur 12:11 - Learning how to turn prospects into clients 14:16 - Scaling and helping businesses to sell in other countries 15:28 - Selling the company and joining a different project 18:36 - Visiting Facebook and being told the business was not sustainable 20:30 - Wanting to become an inspiration for others and becoming a CMO 24:23 - Building a system and spending 40 M to make 120 M 27:56 - When does a brand have the potential to scale? 30:41 - Building multiple channels 33:03 - What to do when you stop growing in one country 34:02 - Growing successfully in another country 40:44 - How WeScale support clients that want to grow in a different country 43:46 - Where to learn more 44:06 - Rapid fire question round 44:23 - If you ever had to start again, how would you make your money? 45:38 - What is the most common or biggest mistake that you see leaders making? 49:28 - Who is the best leader ever (alive or dead) and why? 52:24 - How do you hire top talent? 55:03 - How do you evaluate a good business deal? 56:42 - What is one of your proudest moments? 59:27- What is one interesting fact about you that not many people would know? 59.55 - What book (or books) changed your mindset or life? 1:01:23 - What is the most exciting question you spend your time thinking about? 01:04:22 - What advice would you give your younger self? 01:06:18 - What unusual or underrated food or drink should more people try out? 01:08:17 - What makes you happiest? 01:09:24 - Any asks or requests for the audience?
01:12:19
April 5, 2021
#113 - Ellie Shefi on What Do I Do, What Do I Know, What Do I Love and How Do I Capitalize on That
Ellie Shefi is an attorney, entrepreneur, award-winning author, keynote speaker, implementation strategist and coach. Ellie is a problem-solver and a master implementer who facilitates change and provides her clients with practical tools and strategies that generate results. Ellie helps entrepreneurs bring their business to life; authors to get their book out of their head and into the world; speakers to amplify their message; and women to find their voice and become the architects of their life and legacy. Bullet points 00:50 - Intro 02:52 - The start as an entrepreneur 05:28 - Coming from a different place and using unconventional methods 08:26 - Bringing in legal knowledge and analytical training 09:51 - Solving clients’ problems: Analyzing a tough case 10:00 - &BAM 15:22 - Data analysis: Getting into the why 17:37 - Working with 6-figures clients 18:10 - Working with service-based businesses 18:30 - Solving clients’ problems: Adapting to a crowded marketplace 21:12 - How to increase the value of what you are offering 25:44 - Where to find out more 26:30 - Rapid fire question round 26:46 - If you ever had to start again, how would you make your money? 27:00 - What is the most common or biggest mistake that you see leaders making? 27:19 - Who is the best leader ever (alive or dead) and why? 28:57 - How do you hire top talent? 29:57 - How do you evaluate a good business deal? 30:32 - How do you identify a good business partner? 33:19 - What is one of your proudest moments? 37:23 - What is one interesting fact about you that not many people would know? 38:40 - What daily routines do you have (morning or evening) that have helped make you successful? 39:59 - How rewire your brain to gain back control 46:55 - What book (or books) changed your mindset or life? 47:30 - What is the most exciting question you spend your time thinking about? 47:46 - What advice would you give your younger self? 48:33 - What was your biggest challenge starting in business and how did you overcome it? 52:40 - What unusual or underrated food or drink should more people try out? 53:20 - What makes you happiest? 54:28 - Any asks or requests for the audience?
56:24
March 28, 2021
#112 - Eli Crane from Navy SEAL to Entrepreneur, Appearing on Shark Tank and Scaling a 7-figure Business
Eli Crane is a former Navy SEAL and the founder and CEO of Bottle Breacher, one of the fastest growing veteran owned and operated businesses in Arizona. In 2014, Eli Crane and his wife appeared on Shark Tank. Their product: a recycled, authentic decommissioned .50 caliber bottle opener, manufactured in their garage. Having enticed Sharks’ Mark Cuban and Kevin O’Leary to invest, today Bottle Breacher features an ever expanding product line serving customers both domestically and internationally. Bullet points 00:00 - &BAM 02:15 - Intro 03:49 - The start as an entrepreneur 06:40 - Starting a small business on Etsy: Bottle Breacher 09:50 - Branding your product 12:05 - The .50 Caliber ammunition 15:13 - Engraving the bullets 17:26 - Scaling 23:55 - Getting on Shark Tank 28:33 - The Shark Tank episode 31:11 - Sourcing the bullets 34:34 - Where to find out more 35:16 - Rapid fire question round 34:32 - If you ever had to start again, how would you make your money? 36:25 - What is the most common or biggest mistake that you see leaders making? 37:23- Who is the best leader ever (alive or dead) and why? 38:21 - How do you hire top talent? 39:18 - How do you evaluate a good business deal? 39:40 - How do you identify a good business partner? 40:57 - What is one of your proudest moments? 41:04 - SEAL training 48:00 - What is one interesting fact about you that not many people would know? 49:41 - What daily routines do you have (morning or evening) that have helped make you successful? 51:43 - What book (or books) changed your mindset or life? 52:46 - What is the most exciting question you spend your time thinking about? 53:08 - What advice would you give your younger self? 54:57 - What was your biggest challenge starting in business and how did you overcome it? 56:54 - What unusual or underrated food or drink should more people try out? 58:02 - What makes you happiest? 59:10 - Any asks or requests for the audience?
01:02:40
March 21, 2021
#111 - Sean Matson on Growing from Navy SEAL to Entrepreneur, Developing an 8-figure Business for the Military and Bootstrapping vs. Spending
Sean Matson is a former Navy SEAL turned entrepreneur. After spending 13 years as a Navy SEAL Officer with multiple deployments in strategic locations, his current mission is to bring disruptive technologies to the market and empower others in our journey. Sean is the co-founder and CEO of both MATBOCK —an 8-figure revenue company in the military space— and Cardo Max —a liquid supplements company that uses clean ingredients. Bullet points 00:58 - Intro 02:51 - The start as an entrepreneur: from the military to founding MATBOCK 08:48 - The buyers 10:44 - Selling online 13:19 - Enlightened entrepreneurs: launching innovative products 17:09 - Having a system for innovating 22:59 - Launching a second company: Cardo Max 27:18 - Where to find out more 28:04 - Rapid fire question round 28:24 - If you ever had to start again, how would you make your money? 28:47 - What is the most common or biggest mistake that you see leaders making? 30:31 - Who is the best leader ever (alive or dead) and why? 31:09 - How do you hire top talent? 32:00 - How do you evaluate a good business deal? 33:10 - How do you identify a good business partner? 34:37 - What is one of your proudest moments? 36:02 - What is one interesting fact about you that not many people would know? 37:34 - What daily routines do you have (morning or evening) that have helped make you successful? 39:08 - What book (or books) changed your mindset or life? 40:23 - What is the most exciting question you spend your time thinking about? 41:24 - What advice would you give your younger self? 41:45 - What was your biggest challenge starting in business and how did you overcome it? 43:25 - What unusual or underrated food or drink should more people try out? 44:55 - What makes you happiest? 46:00 - Any asks or requests for the audience?
48:14
March 14, 2021
#110 - John Lee Dumas on 100 Million Downloads, Persistence, Hustle and Incredible Reads
John Lee Dumas is the founder and host of Entrepreneurs On Fire, an award-winning podcast with over a 100 M listens and over 3000 guests to date. Today JLD tells us about his story, the incredible growth of his podcast and his new book, The Common Path to Uncommon Success. Bullet points 00:50 - Intro 01:52 - The start as an entrepreneur 03:20 - Starting the daily podcast 05:45 - Growing the podcast 07:54 - Choosing the right equipment 10:25 - Starting the revenue reports 12:32 - Finding a way to start making money 13:40 - Getting into writing 16:28 - Where to find The Common Path to Uncommon Success 19:57 - The best piece of advice 20:30 - Rapid fire question round 21:10 - If you ever had to start again, how would you make your money? 21:21 - What is the most common or biggest mistake that you see leaders making? 21:32 - Who is the best leader ever (alive or dead) and why? 21:55 - How do you hire top talent? 22:05 - How do you evaluate a good business deal? 22:52 - How do you identify a good business partner? 23:23 - What is one of your proudest moments? 23:35 - What is one interesting fact about you that not many people would know? 23:54 - What daily routines do you have (morning or evening) that have helped make you successful? 24:10 - What book (or books) changed your mindset or life? 24:39 - What is the most exciting question you spend your time thinking about? 25:01 - What advice would you give your younger self? 25:20 - What was your biggest challenge starting in business and how did you overcome it? 25:33 - What unusual or underrated food or drink should more people try out? 25:44 - What makes you happiest?
26:18
March 7, 2021
#109 - Michael Martocci - On Bootstrapping to $50Mil Per Year, Effective Cash Management and Outsourcing to Machines
Michael Martocci is the CEO and founder of SwagUp, an incredibly fast growing company that is just 3 years old and is 8-figures bootstrapped. Today we will discuss how to transition from founder to CEO and how to build a tech company when you are not technical. We will also touch on how to bootstrap and effectively manage your cash when you are growing, and how to make great decisions that help you grow a company to scale quickly. All this and much more, up next. Bullet points 00:50 - Intro 03:21 - The start as an entrepreneur 06:20 - Meeting Richard Branson and dropping out from school 09:34 - The sport business with NFL 11:53 - SwagUp 14:25 - Why clients need Swag 19:20 - Growing quickly 23:32 - Understanding the Cash Conversion Cycle 26:43 - Where to learn more about the CCC 28:26 - Acquiring customers 31:50 - Transitioning from founder to CEO 37:40 - Signs you need to hire, and how to do it 43:39 - Where to find out more 44:35 - Rapid fire question round 45:15 - If you ever had to start again, how would you make your money? 47:49 - What is the most common or biggest mistake that you see leaders making? 49:41 - Who is the best leader ever (alive or dead) and why? 51:17 - How do you hire top talent? 54:10 - How do you evaluate a good business deal? 56:18 - How do you identify a good business partner? 59:22 - What is one of your proudest moments? 01:02:14 - What is one interesting fact about you that not many people would know? 01:03:45 - What daily routines do you have (morning or evening) that have helped make you successful? 01:05:35 - What book (or books) changed your mindset or life? 01:10:55 - What is the most exciting question you spend your time thinking about? 01:12:45 - What advice would you give your younger self? 01:14:30 - What was your biggest challenge starting in business and how did you overcome it? 01:19:11 - What unusual or underrated food or drink should more people try out? 01:20:43 - What makes you happiest? 01:23:09 - Any asks or requests for the audience?
01:25:05
February 28, 2021
#108 - Ron Robinson on the secret to getting picked up by magazines, knowing how to talk to the press and growing rapidly
Ron Robinson is the founder and CEO of BeautyStat Cosmetics. After 20 years of experience in the business developing big beauty brands, Ron founded his own 18 months ago and is seeing amazing growth. Everybody loves their hero product so much, that it has been named one of the best brands by massive magazines, like Cosmopolitan and Vogue. Join us today as we discuss the secret to getting picked up by magazines, the correct way to talk to the press and growing rapidly. Bullet points 00:41 - Intro 02:30 - The start as an entrepreneur 04:12 - Overcoming self-doubt 06:08 - Having a large audience on social media 06:58 - Monetization 07:52 - Launching the first beauty product 10:16 - Where most customers learnt about the brand at first 11:59 - Finding, negotiating and working with influencers 13:46 - The secret to getting picked up by magazines 16:20 - The correct way to talk to the press 19:03 - Choosing who to talk to 20:20 - What’s next 21:57 - Rapid fire question round 22:15 - If you ever had to start again, how would you make your money? 22:32 - What is the most common or biggest mistake that you see leaders making? 23:19 - Who is the best leader ever (alive or dead) and why? 23:51 - How do you hire top talent? 24:34 - How do you evaluate a good business deal? 26:40 - How do you identify a good business partner? 27:48 - What is one of your proudest moments? 29:09 - What is one interesting fact about you that not many people would know? 31:54 - Sleep hacks 34:34 - What daily routines do you have (morning or evening) that have helped make you successful? 35:05 - What book (or books) changed your mindset or life? 36:17 - What is the most exciting question you spend your time thinking about? 37:00 - What advice would you give your younger self? 39:02 - What was your biggest challenge starting in business and how did you overcome it? 40:34 - What unusual or underrated food or drink should more people try out? 41:42 - What makes you happiest? 43:13 - Any asks or requests for the audience? 45:06 - Giving back and how to get in touch
46:57
February 20, 2021
#107 - Lucy Bloomfield on Having a digital nomad lifestyle, making too much money and building successful product companies
Lucy Bloomfield is an expert in ecommerce growth who built her own skincare company from 0 to 10,000 customers in just 18 months. She is currently the CEO and founder of 10,000 Customers, where she works with ecommerce businesses to get them to that 10,000 customer level and beyond, and help them to overcome the challenges that come after that 7-figure revenue level. Bullet points 00:25 - Intro 02:25 - The start as an entrepreneur 03:55 - Starting a skin care company 04:25 - The first lesson: choosing the name for the company 04:45 - The second lesson: choosing a business partner 05:55 - The biggest problem clients have: making too much money 08:21 - Teaching women and men how to build successful product companies 10:24 - The leverage problem 16:00 - The volume problem 17:33 - The most common problems in ecommerce businesses and how to fix them 26:0 - Do you have a leverage problem? 28:20 - Tips on fulfillment 28:55 - Tips on cashflow 29:41 - Tips on admin and marketing 31:43 - What roles you shouldn’t outsource 35:15 - Where to find out more 36:00 - Rapid fire question round 36:42 - If you ever had to start again, how would you make your money? 37:50 - What is the most common or biggest mistake that you see leaders making? 38:41 - Who is the best leader ever (alive or dead) and why? 40:17 - How do you hire top talent? 45:49 - What is one of your proudest moments? 47:27 - What is one interesting fact about you that not many people would know? 48:39 - What daily routines do you have (morning or evening) that have helped make you successful? 52:34 - What book (or books) changed your mindset or life? 54:37 - What is the most exciting question you spend your time thinking about? 58:59 - What advice would you give your younger self? 01:00:01 - What was your biggest challenge starting in business and how did you overcome it? 01:02:02 - What unusual or underrated food or drink should more people try out? 01:04:24 - What makes you happiest? 01:05:26 - Any asks or requests for the audience?
01:08:24
February 14, 2021
#106 - Tanner Chidester on Why It's All About the Marketing, Perceived Value and Scaling Rapidly
Tanner Chidester is the CEO and co-founder of Elite CEOs, who have generated over 25 M dollars revenue in the last three years. Along with his team, he works with business owners and fitness pros to help them sustainably scale their businesses to 7-figures, teaching people to create and scale online courses, services and programs. Tanner is also the proud owner of a 10 x ClickFunnels Award and a published author. Bullet points 00:35 - Intro 02:35 - The start as an entrepreneur 04:55 - Getting into marketing and sales 07:32 - Selling door to door 10:38 - Selling on the phone 12:45 - Scaling from one-to-one 14:19 - Elite CEO 16:24 - The method to scale service-based companies 19:06 - The conversion conversation 22:08 - The audience 24:10 - The simple advice for scaling rapidly 27:50 - The first sales call 31:56 - What to expect from a call with Elite CEOs 35:10 - Where to find out more 35:40 - Rapid fire question round 36:11 - If you ever had to start again, how would you make your money? 36:46 - What is the most common or biggest mistake that you see leaders making? 37:18 - Who is the best leader ever (alive or dead) and why? 38:07 - How do you hire top talent? 39:11 - How do you evaluate a good business deal? 40:49 - How do you identify a good business partner? 42:42 - What is one of your proudest moments? 44:31 - What is one interesting fact about you that not many people would know? 45:30 - What daily routines do you have (morning or evening) that have helped make you successful? 47:45 - What book (or books) changed your mindset or life? 48:33 - What is the most exciting question you spend your time thinking about? 49:25 - What advice would you give your younger self? 50:16 - Identifying a good coach 52:00 - What was your biggest challenge starting in business and how did you overcome it? 52:48 - What unusual or underrated food or drink should more people try out? 53:32 - What makes you happiest? 55:10 - Any asks or requests for the audience?
57:00
February 7, 2021
#105 - Shihan Chowdhury on 8-Figure revenues by understanding, delighting and injecting some real life into your customer experience
Shihan Chowdhury is the CIO and co-founder of Power Media Group, a multimedia marketing company that has 4 K brands under its umbrella, each one generating between 7 and 8 figures revenue. Shihan is an expert on building amazing ecommerce brands that perform. Today he will share his proven-steps to grow an ecommerce business, and how focusing on customer service and understanding the “why” can be the key to get people to come back Bullet points 00:40 - Intro 02:24 - The start as an entrepreneur 06:30 - Shifting from teas to supplements: differences and similarities 09:27 - The social algorithm 12:50 - The team 14:36 - The steps to building an ecommerce brand 18:34 - Getting people to come back 23:11 - Mimicking the in-store experience online 24:36 - Making ecommerce personal 26:00 - Understanding your clients: segmentation tools 27:29 - Where to find out more 29:53 - Rapid fire question round 29:48 - If you ever had to start again, how would you make your money? 30:24 - What is the most common or biggest mistake leaders make? 31:10 - Who is the best leader ever (alive or dead) and why? 32:21 - How do you hire top talent? 33:26 - How do you evaluate a good business deal? 34:16- How do you identify a good business partner? 35:01 - What is one of your proudest moments? 35:48 - What is one interesting fact about you that not many people would know? 36:57 - What daily routines do you have (morning or evening) that have helped make you successful? 38:21 - What book (or books) changed your mindset or life? 38:46 - What is the most exciting question you spend your time thinking about? 41:08 - What advice would you give your younger self? 41:46 - What was your biggest challenge starting in business and how did you overcome it? 42:47 - What unusual or underrated food or drink should more people try out? 44:32 - What makes you happiest? 45:31 - Any asks or requests for the audience?
48:17
January 31, 2021
#104 - Oliver Kenyon on conversion rates, building landing pages, funnels and websites
Oliver Kenyon is an UK fully qualified chef turned entrepreneur, who has managed to establish and scale several online companies. Oliver co-founded Landing Page Guy, a design and development company dedicated to maximizing their client’s online return by supplying landing pages that bring proven results. Today we welcome Oliver back to the show, where he shares all his best tips and tricks for building a successful brand with the help of a high-converting landing page. If you want to find out more about Oliver’s story and how to create amazing landing pages, you can listen to Episode 45. Bullet points 00:50 - Intro 03:54 - Doing money quickly vs building a stable business 06:48 - Building a community 07:30 - Focus on no-shady tactics 09:18 - The landing page: moving the needle 0:24 - Pre and post purchase experience 15:46 - The checkout 20:47 - Getting clever with shipping costs 22:14 - Tipping 24:24 - The upsell: user experience 29:38 - The upsell: community feel 32:51 - What to include in your thank you page 33:58 - Including inserts 39:38 - The landing page 43:10 - Bundle and multipacks 47:00 - Subscriptions 51:23 - Where to find out more
53:55
January 24, 2021
#103 - Levi Chulick on Explosive 8-Figure Growth, Killer Creative and Overcoming The Impossible
Levi Chulick is a serial entrepreneur and co-founder of Averr Aglow, an 8-figure skin care brand crushing the Internet. Before going into skincare, Levi had success with all kinds of endeavours, such as landscaping, app development and subscriptions. Levi is an expert on connecting with the consumer, psychology and language patterns, and speaking the language of the customer to develop an amazing product. Bullet points 00:50 - Intro 03:12 - The start as an entrepreneur and first businesses 07:54 - Encountering legal problems 10:40 - Starting Averr Aglow 16:57 - Connecting with the consumer 21:35 - The process for product development 23:30 - Honing in on your demographic 25:51 - Getting the customers’ attention 29:45 - Looking at the principles 33:53 - Overcoming the impossible 37:12 - Where to find out more 38:02 - Rapid fire question round 38:28 - If you ever had to start again, how would you make your money? 39:11 - What is the most common or biggest mistake that you see leaders making? 40:00 - Who is the best leader ever (alive or dead) and why? 41:47 - How do you hire top talent? 42:42 - How do you evaluate a good business deal? 43:35- How do you identify a good business partner? 44:40 - What is one of your proudest moments? 45:32 - What is one interesting fact about you that not many people would know? 46:40 - What daily routines do you have (morning or evening) that have helped make you successful? 49:30 - What book (or books) changed your mindset or life? 49:53 - What is the most exciting question you spend your time thinking about? 50:14 - What advice would you give your younger self? 51:16 - What was your biggest challenge starting in business and how did you overcome it? 52:02 - What unusual or underrated food or drink should more people try out? 52:34 - What makes you happiest? 53:07 - Any asks or requests for the audience?
55:23
January 17, 2021
#102 - Natasha Semago on Massive Ecommerce Growth Through Deep Customer Connection and Real Solutions
Natasha Semago is the founder and CEO of VeeFresh, a multi 7-figure company in the feminine care space that makes vaginal health easy. Natasha founded VeeFresh based on her personal struggle with recurring bacterial vaginosis and the desire to help other women who have experienced chronic vaginal issues. After years of trial and error, Natasha is finally sharing the nature-based solutions she found, and is helping women take back their confidence through community, education, and effective solutions. Bullet Points 00:34 - Intro 02:31 - The start as an entrepreneur 06:20 - How the business idea came around 08:50 - The first product 10:48 - Getting started: manufacturing and marketing 13:47 - Taking off 16:56 - Deepening the connection with the customers 19:52 - What’s next 22:09 - Where to find out more 22:55 - Rapid fire question round 23:26 - If you ever had to start again, how would you make your money? 24:15 - What is the most common or biggest mistake leaders make? 25:54 - Who is the best leader ever (alive or dead) and why? 27:08 - How do you hire top talent? 28:26 - How do you evaluate a good business deal? 29:23 - How do you identify a good business partner? 30:36 - What is one of your proudest moments? 31:41 - What is one interesting fact about you that not many people would know? 32:53 - What daily routines do you have (morning or evening) that have helped make you successful? 34:30 - What book (or books) changed your mindset or life? 35:02 - What is the most exciting question you spend your time thinking about? 35:40 - What advice would you give your younger self? 36:14 - What was your biggest challenge starting in business and how did you overcome it? 38:35 - What unusual or underrated food or drink should more people try out? 39:35 - What makes you happiest? 41:15 - Any asks or requests for the audience?
43:10
January 10, 2021
#101 - Deividas Mikocionis on 9-Figure Growth, Relentless Testing & Psychedelics
Deividas Mikocionis is the co-founder at Sugatan.io, a growth hacking agency for ecommerce businesses. After starting from scratch two years ago, they are currently working with three brands that combined are going to make 120 million dollars in revenue this year alone. The agency drives sales using content marketing and growth hacking techniques in combination with viral marketing and direct response advertising. Bullet points 00:35 - Intro 03:05 - The start as an entrepreneur 09:44 - The learning methodology 12:30 - How to stay disciplined 15:55 - Ecommerce growth 19:12 - The low hanging fruit at different stages of growth 27:31 - The most common mistakes with Facebook and Instagram ads and how to solve them 30:27 - Testing Facebook ads 32:35 - The early indicators when you are testing 34:38 - Scaling campaigns 41:00 - Driving traffic during testing 41:55 - Where to find out more 45:57 - Rapid fire question round 46:20 - If you ever had to start again, how would you make your money? 48:44 - What is the most common leadership mistake? 49:30 - Who is the best leader ever (alive or dead) and why? 50:23 - How do you hire top talent? 51:44 - How do you evaluate a good business deal? 53:10 - How do you identify a good business partner? 54:09 - What is one of your proudest moments? 56:18 - What is one interesting fact about you that not many people would know? 56:55 - What would you advise to someone who wants to get into psychedelics safely? 01:00:24 - What daily routines do you have (morning or evening) that have helped make you successful? 01:02:29 - What book (or books) changed your mindset or life? 01:02:56 - What is the most exciting question you spend your time thinking about? 01:07:02 - What advice would you give your younger self? 01:08:00 - What was your biggest challenge starting in business and how did you overcome it? 01:09:02 - What unusual or underrated food or drink should more people try out? 01:09:45 - What makes you happiest? 01:11:08 - Any asks or requests for the audience?
01:13:58
January 3, 2021
#100 - Tahira Nizari-Buermann - Fast Growing Agribusiness, Forbes Features and War Zone Adventures
Tahira Nizari-Buermann is the co-founder and managing director of Kazi Yetu, an agribusiness selling delicious teas from Tanzania. Kazi Yetu is a social enterprise with a triple bottom line, meaning it’s all about the social impact, the environmental impact as well as flourishing as a financially healthy business. Find out how the company managed to grow massively (a lot of the time almost by accident) while promoting local value addition, in today's episode of Smarter Destiny Podcast. Bullet points 00:30 - Intro 02:25 - Life in Tanzania 03:22 - The start of the entrepreneurial journey 05:46 - Tanzania’s teas 06:35 - Increasing income for families in rural areas 08:44 - A taste for tea 10:00 - Tahira’s previous business experience 10:56 - Start with the market 14:38 - What production looks like right now 17:07 - The triple bottom line: creating shared value 18:30 - The environmental approach 19:55 - Being an enlightened entrepreneur 21:56 - Digitalizing traceability 24:02 - The almost accidental online success 27:57 - The Forbes feature 29:07 - Exploring other uses for tea 30:42 - Where to find out more 31:23 - Rapid fire question round 31:38 - What superhero would you be and why? 32:54 - What is one thing that people incorrectly assume about you? 34:15 - What is the most pointless subject taught at schools and what would you replace it with? 41:01 - What is one random act of kindness you either witnessed or done yourself? 41:41 - What unusual or underrated food or drink should more people try out? 43:22 - What is one mistake in your life and what did you learn from it? 44:27 - What does the first 30 minutes of your day look like and when does it start? 45:20 - What do you do or where do you go to get inspired? 48:02 - Who do you admire above everyone else and why? 46:51 - What book do you read, recommend or gift the most? 47:49 - What silly thing should people do more of? 49:03 - If you could change one world problem with one wish, what would it be? 50:04 - What makes you happiest? 50:54 - Any asks or requests for the audience?
52:53
December 27, 2020
#99 - Freddy Ward - Selling sustainable, but difficult products, perfectly.
Freddy Ward is the co-founder and CEO of Wild, the natural deodorant tackling the single use plastic issue. Wild is reinventing sustainability in the bathroom with stylish, natural and sustainable products delivered to your door. The brand has raised 2 M pounds in investment and already are a 7-figure company. Find out the complete story, plus some great tips on branding and marketing, up next. Bullet points 00:40 - Intro 03:00 - The start of the entrepreneurial journey 05:20 - Learning about sales 07:49 - Transferring the skills to Hello Fresh 11:00 - Leveraging tactics: it's not about creating a brand 13:14 - Getting started with direct mail 16:32 - What angle works in direct mail 18:10 - What is a good response rate in direct mail 19:37 - Transitioning away from Hello Fresh 26:10 - Developing the formula for a new natural deodorant 31:26 - Raising 2 M pounds 35:01 - Having a great partner 37:05 - Top channels for new customer acquisition 40:00 - The strategy for customers leaving reviews 44:06 - Where to find out more 44:52 - Rapid fire question round 45:10 - What superhero would you be and why? 45:34 - What is one thing that people incorrectly assume about you? 46:16 - What is the most pointless subject taught at schools and what would you replace it with? 46:50 - What is one random act of kindness you either witnessed or done yourself? 47:32 - What unusual or underrated food or drink should more people try out? 48:24 - What is one mistake in your life and what did you learn from it? 49:38 - What does the first 30 minutes of your day look like and when does it start? 50:10 - What do you do or where do you go to get inspired? 50:36 - What book do you read, recommend or give the most? 51:20 - What silly thing should people do more of? 51:58 - If you could change one world problem with one wish, what would it be? 52:16 - What makes you happiest? 52:49 - Any asks or requests for the audience?
54:37
December 20, 2020
#98 - Kris Dehnert - The one-to-many philosophy
Kris Dehnert is a serial entrepreneur that has found success in a lot of different industries, suchs as real estate, apparel, restaurants, print on demand, consulting and social media management. Kris was one of the earliest super affiliates on Teespring, and he has made more than 35 M in sales online since his early days figuring out Facebook. He is currently the CEO and Partner of Dugout Mugs, which has been doing 7-figure revenue per year at an 8-figure valuation, and it only launched in 2017. Kris is also the founder and President of Dehnert Media Group, where he consults with businesses in the areas of sales, marketing, and ecommerce. He has consulted for two billion-dollar companies and tons of multiple 7-figures companies. Bullet points 00:35 - Intro 02:11 - The start of the entrepreneurial journey 05:44 - Leveraging social media to do traditional business 08:36 - The next thing: real estate and 2008 10:30 - Treating everything like a real business 12:51 - Moving into passive income: creating an affiliate program and consulting 16:38 - Consulting for 2 billion-dollar companies: creating a conversation 20:53 - The best gamification examples 22:56 - People want to belong 23:47 - How Dugout Mugs started 29:11 - Personal core metrics 36:30 - Where to find out more 38:35 - Rapid fire question round 39:06 - What superhero would you be and why? 39:48 - What is one thing that people incorrectly assume about you? 40:11 - What is the most pointless subject taught at schools and what would you replace it with? 42:16 - What is one random act of kindness you either witnessed or done yourself? 43:33 - What unusual or underrated food or drink should more people try out? 44:41- What is one mistake in your life and what did you learn from it? 45:21 - What does the first 30 minutes of your day look like and when does it start? 46:54 - What do you do or where do you go to get inspired? 47:55 - What book do you read, recommend or gift the most? 49:00 - What silly thing should people do more of? 53:39 - If you could change one world problem with one wish, what would it be? 55:05 - What makes you happiest? 56:51- Any asks or requests for the audience?
59:16
December 12, 2020
#97 - Hannah Carter - Revolutionizing the food industry one ogg at a time
Hannah Carter is the founder and CEO of LoveOggs.com, an innovative brand replacing eggs for a plant-based alternative. She is on a mission to remove the ‘hidden’ animal products in our food, starting with eggs. Love Oggs is quite a new company, but it has already hit multiple 7-figures revenue and it's being sold in the 3 biggest retail stores in the UK. Bullet points 00:30 - Intro 02:10 - The start of the entrepreneurial journey 04:00 - Retraining and realizing the individual’s potential 08:38 - Stress and what “go with the flow” really means 13:14 - Going vegetarian and the impact on the environment 15:40 - Looking for an egg alternative 20:29 - The challenges of developing the product 26:30 - Scaling to 7-figures in the first 9 months 26:50 - The selling tactic that landed the three biggest supermarkets 29:50 - PR: focus on the message 33:15 - Choosing “the least wrong” 37:40 - Where to find out more 39:55 - Rapid fire question round 40:09 - What superhero would you be and why? 40:50 - What is one thing that people incorrectly assume about you? 41:27 - What is the most pointless subject taught at schools and what would you replace it with? 42:47 - What is one random act of kindness you either witnessed or done yourself? 44:15 - What unusual or underrated food or drink should more people try out? 45:02 - What is one mistake in your life and what did you learn from it? 46:07 - What does the first 30 minutes of your day look like and when does it start? 49:02 - What do you do in your downtime? 50:16 - Who do you idolize above everyone else and why? 53:05 - What book do you read, recommend or gift the most? 53:40 - What silly thing should people do more of? 54:55 - If you could change one world problem with one wish, what would it be? 57:03 - What makes you happiest? 58:25 - Any asks or requests for the audience?
59:11
December 5, 2020
#96 - Alex Keyan - 8-Figure Revenues from Repeat Customers, in House Teams and Consistent Product Formulation.
Alex Keyan is a serial entrepreneur with multiple 7 and 8 figures businesses to his name. He is the CEO and Founder of goPure, an amazing brand developing innovative skin care. Alex is a true marketing and ecommerce expert: his current venture is an 8-figure with a 50% repeat business rate, without doing subscriptions. Bullet points 00:37 - Intro 02:20 - The starting point 05:35 - Launching the first 7-figure business 08:27 - Taking the learnings from one business to the next one 08:55 - Going solo 12:35 - The next businesses 15:16 - From selling other people’s brands to forming your own 17:06 - Launching the current brand: goPure 19:07 - The first hero product and the d2c model 20:19 - The biggest mistake 22:18 - Having an in-house team vs leveraging the expertise of an agency 25:28 - Building business culture 26:55 - The best marketing decisions 31:49 - Knowing and tracking customer lifetime value 5:38 - The top traffic sources 37:55 - Rapid fire question round 38:33 - What superhero would you be and why? 39:22 - What is one thing that people incorrectly assume about you? 40:18 - What is the most pointless subject taught at schools and what would you replace it with? 41:39 - What is one random act of kindness you either witnessed or done yourself? 43:27 - What unusual or underrated food or drink should more people try out? 44:14 - What is one mistake in your life and what did you learn from it? 46:17 - What does the first 30 minutes of your day look like and when does it start? 47:50 - What do you do or where do you go to get inspired? 50:08 - What book do you read, recommend or gift the most? 51:55 - What silly thing should people do more of? 52:20 - If you could change one world problem with one wish, what would it be? 53:10 - What makes you happiest? 54:04 - Any asks or requests for the audience?
56:02
November 29, 2020
#95 - Sebastien Vanderlinden - Selling online vs offline
Sebastien Vanderlinde is the co-founder & CEO of Yumi Nutrition, a multi 7-figure turnover ecommerce brand selling both online and offline. The Manchester-based company makes taking vitamins a more pleasurable experience by delivering key nutrition to their customers through gummy format, and has become one of the leading chewable vitamin companies in the UK. Bullet points 00:40 - Intro 02:55 - The start as an entrepreneur 06:45 - The first app idea: Spotlinks 07:46 - Getting into ecommerce and vitamins 11:34 - Finding a manufacturer in the early days 14:47 - Revenue growth 18:03 - Raising investment 23:23 - Spending the investment money in a successful way 25:36 - Selling online vs offline 30:30 - How retailers find out about the brand 32:16 - The margin in retail 35:28 - Where does cold traffic comes from 37:50 - Where to find out more 39:11 - Rapid fire question round 39:37 - What superhero would you be and why? 40:22 - What is one thing that people incorrectly assume about you? 40:55 - What is the most pointless subject taught at schools and what would you replace it with? 41:56 - What is one random act of kindness you either witnessed or done yourself? 42:35 - What unusual or underrated food or drink should more people try out? 43:24 - What is one mistake in your life and what did you learn from it? 44:22 - What does the first 30 minutes of your day look like and when does it start? 44:56 - What do you do or where do you go to get inspired? 45:58 - Who do you admire above everyone else and why? 46:53 - What book do you read, recommend or gift the most? 48:24 - What silly thing should people do more of? 48:58 - If you could change one world problem with one wish, what would it be?49:53 - What makes you happiest? 51:11 - Any asks or requests for the audience?
51:36
November 21, 2020
#94 - Kirk Cooper - Making Amazon Millions in a Completely Different Way
Kirk Cooper is the founder of Ecom Automation Gurus, which provides done-for-you Amazon automation businesses. Ecom Automation fully manages Amazon businesses for their clients, allowing them to have a passive income based business. The results really speak for how well Kirk knows how to do it: his personal store that does more than USD 600K a month, and has multiple clients doing multiple 7-figures a year. Bullet points 00:35 - Intro 02:47 - The start of the journey: teaching and coaching 06:00 - Building the first businesses 08:37 - Building revenue 09:15 - Dropshipping and using credit cards 10:52 - Margins 12:04 - Keeping it local 13:16 - Amazon ranking 17:07 - Building a team 20:25 - Why run stores for others? 24:26 - The initial process 28:34 - The risk of losing your account 31:27 - The fee structure 38:47 - The biggest mistake Amazon sellers make 40:51 - Winning the buy button 43:04 - Where to find out more 44:45 - Rapid fire question round 45:05 - What superhero would you be and why? 45:32 - What is one thing that people incorrectly assume about you? 46:30 - What is the most pointless subject taught at schools and what would you replace it with? 47:35 - What is one random act of kindness you either witnessed or done yourself? 49:15 - What unusual or underrated food or drink should more people try out? 50:24 - What is one mistake in your life and what did you learn from it? 52:46 - What does the first 30 minutes of your day look like and when does it start? 53:53 - What do you do or where do you go to get inspired? 54:58 - Who do you idolize above everyone else and why? 56:20 - What book do you read, recommend or gift the most? 57:19 - What silly thing should people do more of? 58:07 - What makes you happiest? 59:34 - Any asks or requests for the audience?
01:01:17
November 14, 2020
#93 - Cody Iverson - The key to a successful advertising campaign
Cody Iverson is the CEO and co-founder of VisCap Media. After owning a number of ecommerce brands and businesses that generated multiple 7-figures in revenue across them, he's now doing it on the agency side. VisCap Media is an agency that specializes in creating high-converting direct response ads for D-to-C ecommerce brands. Bullet points 00:45 - Intro 03:32 - The entrepreneurial start 05:16 - Creating the first businesses 09:22 - Don't recreate the wheel 11:30 - From selling products to helping others to sell 13:51 - Getting the first clients 15:57 - Direct response 19:35 - Microads 22:23 - Creating a great business culture 24:09 - The hiring process 26:18 - Where to find out more 27:15 - Rapid fire question round 27:45 - What superhero would you be and why? 29:55 - What is one thing that people incorrectly assume about you? 31:04 - What is the most pointless subject taught at schools and what would you replace it with? 32:33 - What is one random act of kindness you either witnessed or done yourself? 33:35 - What unusual or underrated food or drink should more people try out? 34:40 - What is one mistake in your life and what did you learn from it? 36:28 - What does the first 30 minutes of your day look like and when does it start? 39:14 - What do you do or where do you go to get inspired? 40:12 - Who do you idolize above everyone else and why? 41:10 - What book do you read, recommend or gift the most? 43:37 - What silly thing should people do more of? 44:55- If you could change one world problem with one wish, what would it be? 47:01 - What makes you happiest? 48:02 - Any asks or requests for the audience?
48:17
November 8, 2020
#92 - James Corr - Helping Shopify merchants grow
Intro James Corr is an entrepreneur focused on product development, marketing and optimization. While operating the successful growth consultancy OnlyGrowth, James worked with Shopify Plus merchants, and realized there had to be a better way for brands to build meaningful relationships with their customers. Passionate about helping them grow, James cofounded SMS Live to help Shopify merchants increase conversions using text messages. Bullet points 00:50 - Intro 03:20 - The start of the journey: building websites 05:13 - Getting into Facebook 07:20 - Working with brands 08:30 - OnlyGrowth 09:27 - What can brands optimize? 12:53 - SMS Live 15:40 - What stats you should look at 17:13 - ROI 19:00 - Personalizing SMS Live for you 21:56 - Order status + post-purchase follow-up 25:25 - How to get started 27:08 - Rapid fire question round 27:31 - What superhero would you be and why? 28:00 - What is one thing that people incorrectly assume about you? 28:31 - What is the most pointless subject taught at schools and what would you replace it with? 29:24 - What is one random act of kindness you either witnessed or done yourself? 30:06 - What unusual or underrated food or drink should more people try out? 30:51 - What is one mistake in your life and what did you learn from it? 31:58 - What does the first 30 minutes of your day look like and when does it start? 32:32 - What do you do or where do you go to get inspired? 33:18 - What book do you read or gift the most? 34:11 - What silly thing should people do more of? 34:57 - If you could change one world problem with one wish, what would it be? 36:00 - What makes you happiest? 36:51 - Any asks or requests for the audience?
39:10
November 1, 2020
#91 - Tony Grebmeier - The journey to fulfillment
Tony Grebmeier is a serial entrepreneur. He is the CEO and Co-Founder of ShipOffers, a products and fulfillment 8-figure company that specializes in helping entrepreneurs worldwide since 2001. Tony is also the creator of the Be Fulfilled brand, which empowers entrepreneurs with courses, journals, podcasts, and events to help them become more fulfilled in life. Bullet points 00:50 - Intro 03:17 - The start of the entrepreneurial journey 07:19 - The first jobs 09:50 - Launching ShipOffers 11:14 - Becoming a millionaire and losing it all 17:00 - Coming back from the loss 26:02 - The Be Fulfilled Journal 33:43 - Where to find out more about the Be Fulfilled Movement 34:47 - ShipOffers 41:00 - Where to find out more about ShipOffers 42:29 - Rapid fire question round 42:57 - What superhero would you be and why? 43:27 - What is one thing that people incorrectly assume about you? 43:48 - What is the most pointless subject taught at schools and what would you replace it with? 45:30 - What is one random act of kindness you either witnessed or done yourself? 46:28 - What unusual or underrated food or drink should more people try out? 47:11 - What is one mistake in your life and what did you learn from it? 48:21 - What does the first 30 minutes of your day look like and when does it start? 50:02 - What do you do or where do you go to get inspired? 58:38 - Who do you admire above everyone else and why? 59:22 - What book do you read or gift the most? 01:02:27 - What silly thing should people do more of? 01:02:47 - If you could change one world problem with one wish, what would it be? 01:04:27 - What makes you happiest? 01:06:52 - Any asks or requests for the audience?
01:10:57
October 25, 2020
#90 - Alex Schlinsky - Understanding the true meaning of C.U.L.T.U.R.E.
Alex Schlinsky is an entrepreneur, coach, speaker and an expert on culture. He is the CEO of Sky Social Media, a unique digital marketing firm that helps business owners and companies scale past seven figures by helping them implement systems and cultivate culture. His mission is to help entrepreneurs break free from the “Freelancer's Trap” and become the CEO of their own profitable marketing or coaching agency. Find out how, on today’s episode of Smarter Destiny Podcast. 00:40 - Intro 02:45 - The start of the entrepreneurial journey 09:00 - Changing paths 12:42 - Becoming a social media manager 16:00 - Sky Social Media 19:35 - The honeymoon from hell 23:17 - The coma test 30:55 - The importance of culture 36:00 - Top three culture building tips 36:33 - Team culture 41:04 - Having a core mission statement 41:54 - Understanding the 7 words in C.U.L.T.U.R.E. 48:42 - Where to find out more 49:30 - Rapid fire question round 49:45 - What superhero would you be and why? 51:14 - What is one thing that people incorrectly assume about you? 52:05 - What is the most pointless subject taught at schools and what would you replace it with? 53:17 - What is one random act of kindness you either witnessed or done yourself? 54:23 - What unusual or underrated food or drink should more people try out? 55:20 - What is one mistake in your life and what did you learn from it? 57:40 - What does the first 30 minutes of your day look like and when does it start? 58:50 - What do you do or where do you go to get inspired? 59:53 - Who do you idolize above everyone else and why? 01:00:45 - What book do you read or gift the most? 01:02:40 - What silly thing should people do more of? 01:04:03 - If you could change one world problem with one wish, what would it be? 01:05:10 - What makes you happiest? 01:08:56 - Any asks or requests for the audience?
01:12:02
October 19, 2020
#89 - Ian Nagy - The formula that works for creating a great ad
Ian Nagy is a copywriter who mastered the art of creating amazing YouTube ads. He is the co-founder of Inceptly, a digital marketing agency that does done-for-you YouTube services for D2C brands and manages over 3 million US dollars a month on ad spend. After needing to do competitive research for their clients, they built VidTao, the free software for tracking top-performing YouTube ads. Today he shares his fascinating life story, from studying oceanography and travelling the world, to leaving it all behind and becoming the person he is today. Bullet points 00:57 - Intro 03:30 - The start of the journey 06:50 - Getting into meditation 09:20 - Starting nursing school 12:05 - Becoming a direct response copywriter 21:10 - Working remotely 21:50 - Getting a business partner 25:20 - What makes a successful physical product ecommerce ad on YouTube 33:54 - Facebook ads vs. YouTube ads 35:52 - Where should your ad send people to 38:21 - The research formula 41:24 - Doing a deep-dive survey 42:02 - What comes after the research process: testing variables 46:06 - Calculating your ad budget 48:38 - Why you should aim for a 25% view rate 50:23 - Where to find out more 51:40 - Rapid fire question round 51:58 - What superhero would you be and why? 52:20 - What is one thing that people incorrectly assume about you? 53:00 - What is the most pointless subject taught at schools and what would you replace it with? 53:50 - What is one random act of kindness you either witnessed or done yourself? 54:50 - What unusual or underrated food or drink should more people try out? 55:30 - What is one mistake in your life and what did you learn from it? 57:21 - What does the first 30 minutes of your day look like and when does it start? 58:22 - What do you do or where do you go to get inspired? 58:55 - Who do you idolize above everyone else and why? 01:01:26 - What book do you read or gift the most? 01:03:29 - What silly thing should people do more of? 01:04:05 - If you could change one world problem with one wish, what would it be? 01:05:00 - What makes you happiest? 01:05:23 - Any asks or requests for the audience?
01:06:01
October 11, 2020
#88 - Tony Whatley - The Side Hustle Millionaire
Tony Whatley is a serial entrepreneur, a business mentor, speaker and best-selling author. He is best known as co-founder of LS1Tech, an online automotive community which grew into the largest of its kind and sold for millions, only five years after starting. Tony is a strong advocate for building large online communities, and has built groups with over a half-million combined registered members. In 2015, Tony decided to focus on building businesses full-time, and left behind a multiple six-figure salary range to do what he loves. 00:50 - Intro 03:20 - The start of the entrepreneurial journey 07:43 - The american dream 09:04 - Pursuing mechanical engineering 10:30 - The first business: creating a revolutionary circuit 11:02 - The second business: designing web pages 12:40 - Launching LS1Tech 20:56 - Building a community 28:32 - Managing your community 33:26 - Exiting the company 43:07 - Becoming a mentor 49:50 - Overcoming stage fear 53:08 - Where to find out more 54:00 - Rapid fire question round 54:25 - What superhero would you be and why? 54:54 - What is one thing that people incorrectly assume about you? 55:26 - What is the most pointless subject taught at schools and what would you replace it with? 56:10 - What is one amazing act of kindness you either witnessed or done yourself? 58:05 - What unusual or underrated food or drink should more people try out? 58:57 - What is one mistake in your life and what did you learn from it? 01:00:41 - What does the first 30 minutes of your day look like and when does it start? 01:02:36 - What do you do or where do you go to get inspired? 01:04:50 - Who do you idolize above everyone else and why? 01:06:27 - What book do you read or gift the most? 01:08:36 - What silly thing should people do more of? 01:10:10 - If you could change one world problem with one wish, what would it be? 01:11:23 - What makes you happiest? 01:12:22 - Any asks or requests for the audience?
01:13:42
October 3, 2020
#87 - Umar Qamar - Making fashion sustainable
Umar Qamar is an experienced entrepreneur and sales director with a history of working in the apparel and fashion industry. He is the founder of Elo, an 8-figure brand that sells sustainably in the ecommerce space, and one of Pakistan's most successful ecommerce stores. Bullet points 00:53 - Intro 03:33 - The start of the entrepreneurial journey 07:13 - Getting into online selling 09:18 - What to do with extra stock 12:28 - Taking up more inventory 15:20 - Getting 2 M visitors a month 15:57 - Selling internationally 17:10 - Selling in Pakistan vs. in the West 21:35 - Advertising: why showing the actual product is key 24:27 - How the app came about 25:45 - Driving traffic to the app 29:39 - Elo’s mission 33:15 - Where to find out more 33:50 - Rapid fire question round 34:35 - What superhero would you be and why? 35:32 - What is one thing that people incorrectly assume about you? 39:10 - What is the most pointless subject taught at schools and what would you replace it with? 40:02 - What is one amazing act of kindness you either witnessed or done yourself? 42:52 - What unusual or underrated food or drink should more people try out? 44:52 - What is one mistake in your life and what did you learn from it? 46:18 - What does the first 30 minutes of your day look like and when does it start? 47:14 - What do you do or where do you go to get inspired? 48:30 - Who do you idolize above everyone else and why? 49:26 - What book do you read or gift the most? 51:00 - What makes you happiest?
52:04
September 27, 2020
#86 - Kimanzi Constable - The impact of becoming a contributor
Kimanzi Constable is a former delivery driver turned writer. He is a best-selling author, international speaker and a life and business coach. Kimanzi is a contributing writer for the Huffington Post, Entrepreneur Magazine, Fox News, Mind Body Green, Success Magazine and more, and an editor at The Good Men Project. He teaches his students how to be featured in publications, and does corporate consulting as well. Bullet points 01:06 - Intro 04:30 - Becoming an entrepreneur and a writer 11:18 - Learning to leverage audiences 13:32 - The first successful article 15:16 - The writing strategy 16:53 - Discovering large publications 20:46 - Becoming a consultant 23:35 - Finding a balance between adding value and delivering your message 26:40 - The difference between a guest poster and a contributor 28:30 - Contributing requirements 29:53 - Contributing guidelines 31:11 - How features come about 34:20 - Helping entrepreneurs grow 38:44 - Growing a podcast from contribution 42:40 - Become a contributor: where to start 46:46 - Promoting books 50:55 - Generating revenue from publications 53:20 - Where to find out more about Kimanzi Constable 54:13 - Rapid fire question round 54:40 - What superhero would you be and why? 55:07 - What is one thing that people incorrectly assume about you? 55:56 - What is the most pointless subject taught at schools and what would you replace it with? 56:54 - What is one amazing act of kindness you either witnessed or done yourself? 58:12 - What unusual or underrated food or drink should more people try out? 01:00:45 - What is one mistake in your life and what did you learn from it? 01:02:12 - What does the first 30 minutes of your day look like and when does it start? 01:04:05 - What do you do or where do you go to get inspired? 01:04:48 - Who do you idolize above everyone else and why? 01:05:44 - What book do you read or gift the most? 01:07:17 - What silly thing should people do more of? 01:08:00 - If you could change one world problem with one wish, what would it be? 01:08:30 - What makes you happiest? 01:09:40 - Any asks or requests for the audience?
01:09:56
September 20, 2020
#85 - Frederick Light - Game on: The story behind BodyRock
Frederick Light is the founder and Chief Executive Officer at BodyRock, the famous home workout movement with nearly 3 million fans on Facebook, nearly 1 million on YouTube, over 250 thousand Instagram followers and 1.5 billion videos views. Since its start in 2008, BodyRock has helped hundreds of thousands of people achieve their health and fitness goals remotely. Join us today to find out the struggles behind creating and scaling such a massive brand in today’s episode of Smarter Destiny. Bullet points 00:50 - Intro 02:55 - The start of the entrepreneurial journey 05:59 - Starting BodyRock 12:36 - Traveling and taking a loan 14:54 - The power of intention 19:50 - The first milestones 24:02 - Building a community outside of YouTube 26:50 - The time before influencers 29:04 - Getting started with affiliate marketing 31:00 - Getting into manufacturing 36:50 - The problem with the YouTube algorithm 37:45 - Jumping onto Facebook and getting into ecommerce 38:42 - Current traffic sources 41:50 - Current revenue and why scaling is expensive 44:53 - BodyRock Plus 49:03 - Where to find out more about BodyRock 49:30 - The struggles of being an entrepreneur 53:10 - Rapid fire question round 53:30 - What superhero would you be and why? 57:16 - What is the most pointless subject taught at schools and what would you replace it with? 59:00 - What is one amazing act of kindness you either witnessed or done yourself? 01:00:47 - What unusual or underrated food or drink should more people try out? 01:01:40 - What is one mistake in your life and what did you learn from it? 01:02:38 - What does the first 30 minutes of your day look like and when does it start? 01:05:33 - What do you do or where do you go to get inspired? 01:07:37 - What book do you read or gift the most? 01:09:03 - What silly thing should people do more of? 01:10:53 - If you could change one world problem with one wish, what would it be? 01:14:50 - What makes you happiest?
01:15:06
September 13, 2020
#84 - Adil Amarsi - The Alchemist of Persuasion
Adil Amarsi is the copywriter hired by the top companies looking to create powerful, emotional, and persuasive messages. Since 2008 his efforts have brought in over $700 million in sales for his clients selling their products and services. Using his ability, Abil has managed to live his best life while helping people, companies, celebrities in different industries and more go on to achieve massive success. Bullet points 00:50 - Intro 04:15 - The start of the journey 12:45 - Working in marketing 16:26 - How to get good at selling 19:05 - Struggling with debt 20:55 - Choosing a path 25:45 - The current work 28:27 - The two biggest mistakes in selling information products 34:57 - Why we buy things 40:40 - The most important element to catch attention 50:00 - What works for social media video ads 58:20 - How to become a better copywriter 01:02:20 - Where to find out more 01:04:50 - How to help others while valuing your own time 01:07:07 - Rapid fire question round 01:07:25 - What superhero would you be and why? 01:08:06 - What is one thing that people incorrectly assume about you? 01:11:21 - What is the most pointless subject taught at schools and what would you replace it with? 01:12:17 - What is one amazing act of kindness you either witnessed or done yourself? 01:13:50 - What unusual or underrated food or drink should more people try out? 01:14:22 - What is one mistake in your life and what did you learn from it? 01:15:45 - What does the first 30 minutes of your day look like and when does it start? 01:16:53 - What do you do or where do you go to get inspired? 01:18:44 - Who do you idolize above everyone else and why? 01:19:50 - What book do you read or gift the most? 01:20:45 - What silly thing should people do more of? 01:25:15 - If you could change one world problem with one wish, what would it be? 01:26:44 - What makes you happiest? 01:29:18 - Any asks or requests for the audience?
01:30:43
September 5, 2020
#83 - Tiffany Toombs - The problem with seeking pleasure and avoiding pain
Tiffany Toombs is a mindset performance coach and keynote speaker devoted to helping people get out of their own way. Tiffany works with entrepreneurs who want to realize their true potential by helping them optimize their mindset to overcome self sabotage, fear and self doubt. She also assists organizations increase employee engagement, productivity and retention by educating on and implementing high performance systems. Bullet points 00:50 - Intro 02:55 - The personal journey 07:40 - Becoming a mindset coach 09:30 - Giving therapy a try 12:20 - Going to personal development events 12:40 - Hiring life coaches 13:15 - Finding NLP and matrix therapy 17:18 - Helping others 23:04 - The most common challenges faced by entrepreneurs 26:20 - The three universal fears 28:26 - Understanding your belief system 32:19 - The power of manifestation 33:56 - Programming your mind 40:40 - The problem with seeking pleasure and avoiding pain 42:52 - Where to learn more 44:30 - Rapid fire question round 45:06 - What superhero would you be and why? 45:22 - What is one thing that people incorrectly assume about you? 45:54 - What is the most pointless subject taught at schools and what would you replace it with? 46:25 - What is one amazing act of kindness you either witnessed or done yourself? 46:45 - What unusual or underrated food or drink should more people try out? 47:35 - What is one mistake in your life and what did you learn from it? 47:58 - What does the first 30 minutes of your day look like and when does it start? 48:54 - What do you do or where do you go to get inspired? 50:35 - Who do you idolize above everyone else and why? 51:08 - What book do you read or give the most? 52:08 - What silly thing should people do more of? 52:42 - If you could change one world problem with one wish, what would it be? 53:02 - Would you rather always be 10 minutes late or always be 20 minutes early? 53:15 - Would you rather move to a new city or town every week or never be able to leave the city or town you were born in? 53:32 - What makes you happiest? 54:08 - Any asks or requests for the audience?
57:38
August 30, 2020
#82 - David Wolfe - Creating a successful brand from scratch
David Wolfe is the CEO and Founder of Olivers, a high-quality men's activewear brand focused on the essentials. The brand started 6 years ago from a Kickstarter campaign which was at the time one of the 5 top-performing campaigns in the apparel category, and this 8-figure brand has been featured all over the place since. Find out David’s journey to creating and growing this successful brand in today’s episode of Smarter Destiny. Bullet points 00:54 - Intro 03:15 - The start of the journey 08:30 - What resonated with the early backers on Kickstarter 10:30 - The next step: fulfilling the orders 13:50 - What happens after completing the campaign 16:48 - The team 18:01 - Getting PR opportunities 21:04 - Online vs Offline 22:25 - Organic vs Paid 23:47 - The challenges 27:49 - The learnings 31:07 - Where to find out more about Olivers 32:15 - Rapid fire question round 32:40 - What superhero would you be and why? 33:03 - What is one thing that people incorrectly assume about you? 34:30 - What is the most pointless subject taught at schools and what would you replace it with? 36:39 - What is one amazing act of kindness you either witnessed or done yourself? 37:40 - What unusual or underrated food or drink should more people try out? 39:12 - What is one mistake in your life and what did you learn from it? 41:09 - What does the first 30 minutes of your day look like and when does it start? 42:44 - What do you do or where do you go to get inspired? 43:20 - Who do you idolize above everyone else and why? 44:53 - What book do you read or gift the most? 47:18 - What silly thing should people do more of? 48:33 - If you could change one world problem with one wish, what would it be? 49:02 - Would you rather always be 10 minutes late or always be 20 minutes early? 49:35 - Would you rather move to a new city or town every week or never be able to leave the city or town you were born in? 50:57 - What makes you happiest? 51:40 - Any asks or requests for the audience?
50:57
August 24, 2020
#81 - Chris Meade - The Story behind CROSSNET
Chris Meade is an entrepreneur, inventor and the co-founder of CROSSNET, the world’s first four-way volleyball game. Chris and his friends designed and patented the game, which is easy to access and easy to understand. In just three years, the company sold 8-figures worth of products, built retail relationships with some of the world's largest stores and is soon going international. Bullet points 00:50 - Intro 02:47 - The starting point 05:00 - How the game came to be 07:44 - What makes people enjoy Crossnet more than regular Volleyball 10:55 - The next step: designing and manufacturing 13:07 - The first year 14:50 - Organizing tournaments 16:50 - Overcoming problems 19:18 - A typical inventory order 20:49 - The team 22:41 - Getting content for social media 25:46 - Advertising 27:20 - Marketing and reaching out 30:45 - The future of Crossnet and addressing challenges 34:00 - Where to find out more 34:40 - Rapid fire question round 35:15 - What superhero would you be and why? 35:50 - What is one thing that people incorrectly assume about you? 36:10 - What is the most pointless subject taught at schools and what would you replace it with? 37:17 - What is one amazing act of kindness you either witnessed or done yourself? 37:50 - What unusual or underrated food or drink should more people try out? 38:43 - What is one mistake in your life and what did you learn from it? 39:52 - What does the first 30 minutes of your day look like and when does it start? 40:47 - What do you do or where do you go to get inspired? 41:34 - Who do you idolize above everyone else and why? 41:54 -What book do you read or gift the most? 42:35 - What silly thing should people do more of? 43:03 - If you could change one world problem with one wish, what would it be? 45:15 - Would you rather always be 10 minutes late or always be 20 minutes early? 46:44 - Would you rather move to a new city or town every week or never be able to leave the city or town you were born in? 47:07 - What makes you happiest? 48:10 - Some final tips 55:52 - Any asks or requests for the audience?
54:24
August 18, 2020
#80 - Florian Mueck - The power of persuasive communication
Florian Mueck is a world-class public speaker, trainer and author of 5 books. Before he started his rhetorical journey, he worked as a consultant and business development manager for almost a decade. After public speaking became his greatest passion, Florian has dedicated himself to helping companies and individuals boost their charisma by teaching them the power of persuasive communication and memorable presentations. Florian is the co-creator of the public speaking game, Rhetoric, the founder of Top Speakers and a collaborator of IESE Business School Barcelona. He offers keynote speeches, transformational communication seminars, presentation coaching and event moderation in English, German and Spanish mainly to international brands like Banco Santander, Metro Group, Danone, Microsoft or Moët Hennessy. Bullet points 00:52 - Intro 04:13 - The shift: anagnorisis 10:20 - The first sessions 13:05 - Getting the first big clients 16:45 - The most common reasons for speech training 19:14 - Some basic teachings to immediately become a better speaker 24:10 - Combating filler words 27:39 - The four A’s 34:10 - The importance of storytelling 35:02 - The prototype of all stories: the hero’s journey (CSI) 42:11 - Two more tips to apply right away 47:30 - Rapid fire question round 48:44 - What superhero would you be and why? 51:06 - What is one thing that people incorrectly assume about you? 54:48 - What is the most pointless subject taught at schools and what would you replace it with? 55:48 - What is one amazing act of kindness you either witnessed or done yourself? 58:34 - ROCS 01:00:17 - What unusual or underrated food or drink should more people try out? 01:02:00 - What is one mistake in your life and what did you learn from it? 01:02:50 - What does the first 30 minutes of your day look like and when does it start? 01:05:47 - What do you do or where do you go to get inspired? 01:07:45 - Who do you idolize above everyone else and why? 01:09:01 - What book do you read or gift the most? 01:13:09 - What silly thing should people do more of? 01:14:20 - If you could change one world problem with one wish, what would it be? 01:15:15 - Would you rather always be 10 minutes late or always be 20 minutes early? 01:15:25 - Would you rather move to a new city or town every week or never be able to leave the city or town you were born in? 01:16:10 - What makes you happiest? 01:16:50 - Any asks or requests for the audience? 01:17:15 - Some final advice 01:21:26 - Where to find out more
01:25:02
August 9, 2020