Skip to main content
Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

By Smarter Destiny Podcast
We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time, now let's level up together.
Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Google Podcasts Logo

Google Podcasts

Overcast Logo

Overcast

Pocket Casts Logo

Pocket Casts

RadioPublic Logo

RadioPublic

Spotify Logo

Spotify

Stitcher Logo

Stitcher

Currently playing episode

#45 - Oliver Kenyon - From Qualified Chef to Successful Entrepreneur

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

1x
#165 - Sean Briscombe on The Three Secrets To Success, The Truth About Taxes and Giving Back
Sean is an entrepreneur, a husband, father, author and co-trustee of Kind Foundation. He is also the founder of Strategic Wealth Network, and has impacted over a 100 children’s lives by providing foster services. Sean has been in financial services for over 18 years, helping business owners, entrepreneurs and investors to keep their money, grow their wealth and give back more. In today’s episode you will learn the tax strategy the ultra-elite uses to save money on their taxes, which the rest of the world doesn't know about and isn't leveraging. All this and much more, up next. Bullet points (00:28) Intro (02:49) The start as an entrepreneur (04:31) The first management job, working for Dell and retiring and 29 (06:00) Starting the first online shop in 1999, doubling down and the dot com crisis (07:53) Getting into real estate and losing everything again (11:16) Going through a tough time (12:44) Starting to volunteer and teaching financial strategies (15:35) Fostering (16:45) The first secret: The two different tax systems (19:22) The second secret: Giving up ownership (22:40) A real world example: Not getting taxed (26:40) A real world example: Getting paid (29:52) Creating a network and giving back (37:00) Venture philanthropist (38:30) Where to find out more (39:10) The third secret: Giving your wealth away (44:22) Rapid fire question round (44:35) If you ever had to start again, how would you make your money? (44:49) What is the most common or biggest mistake that leaders make? (44:58) Who is a great leader (alive or dead) and why? (47:00) What is one of your proudest moments? (47:40) What daily routines do you have (morning or evening) that have helped make you successful? (49:18) What book (or books) changed your mindset or life? (50:10) What advice would you give your younger self? (52:03) What unusual or underrated food or drink should more people try out? (52:57) What makes you happiest?
57:12
May 16, 2022
#164 - Michael Brooks on Building Trust, The Commitment Mindset And Creating A Culture Of Value
Michael Brooks is the CEO and founder of goLance, an award-winning online freelance marketplace with more than $82 million in payouts. Today Michael will share his story and how goLance managed to scale without running ads on Facebook or Google. We will also discuss how you can add value to your business by leveraging the offerings of the freelance world. All this and much more, up next. Bullet points (00:20) Intro (02:04) The start as an entrepreneur (09:40) Commitment and the entrepreneurial mindset (10:34) Building the first business and its hiring process (13:55) The next thing: How much longer do I want to work? (16:38) The importance of trust (18:37) Scaling a digital business without paid ads (24:08) Tracking (26:48) The strategy (29:31) The biggest mistake businesses make when hiring freelancers (33:51) Where to find out more (34:30) Rapid fire question round (34:50) If you ever had to start again, how would you make your money? (35:46) What is the most common or biggest mistake that leaders make? (37:11) Who is a great leader (alive or dead) and why? (40:32) What is one of your proudest moments? (42:49) What daily routines do you have (morning or evening) that have helped make you successful? (43:22) What book (or books) changed your mindset or life? (45:09) What advice would you give your younger self? (48:31) What unusual or underrated food or drink should more people try out? (49:04) What makes you happiest?
51:49
May 08, 2022
#163 - Matt Beaudreau on Unleashing Dragon Slayers, The Education Game and Creating A New Curriculum
Matt Beaudreau is the founder of Acton Placer and cofounder of the Apogee Strong Program. There is an alternative to the current education system, and Matt is opening that up to the masses, helping driven entrepreneurs open student-led campuses for real education and freedom. Matt is the founder and owner of three separate schools, and a multiple TEDx speaker and consultant who has spoken to 250,000 people all over the world. He is building strong young people so we don't have broken older people, he's unleashing dragon slayers in a world where dragons exist. Bullet points (00:12) Intro (01:48) The start as an entrepreneur (04:40) The first step to a new education system (06:53) What parents are unhappy about the current education system (10:09) Creating a new curriculum: Giving young people new experiences (13:03) What the school looks like (19:19) The legitimacy of the new system (21:18) Nurturing children as an entrepreneur (25:09) Dealing with conflicting advice (29:05) The Apogee Strong Program (31:43) Unleashing dragon slayers (34:25) Where to find out more (35:20) Rapid fire question round (36:02) If you ever had to start again, how would you make your money? (36:18) What is the most common or biggest mistake that leaders make? (37:10) Who is a great leader (alive or dead) and why? (38:31) How do you hire top talent? (39:26) What is one of your proudest moments? (40:22) What is one interesting fact about you that not many people would know? (40:54) What daily routines do you have (morning or evening) that have helped make you successful? (41:32) What book (or books) changed your mindset or life? (42:29) What is the most exciting question you spend your time thinking about? (43:28) What advice would you give your younger self? (44:18) Failure and responsibility (46:12) What unusual or underrated food or drink should more people try out? (47:10) What makes you happiest?
49:14
May 01, 2022
#162 - Peter Kell on The Three Things You Need to Know to Crush VSL on Facebook
Peter Kell is one of the dominant VSL marketers, and the VSL Advertising Lead at Mindvalley. He managed to drive revenue from a brand of a standing start of 0 all the way to 40 million in 12 months, before exiting and moving on to the next adventure. Peter's mission is to help ecommerce marketers and affiliate marketers hit multiple 7-figure months, and today he will share all his best-kept secrets to succeed using the power of VSL. All this and much more, up next. Bullet points (00:04) Intro (02:00) The start as an entrepreneur (05:47) Learning the hard way (08:35) Finding a mentor to learn media buying (10:21) Pivoting toward ecommerce and VSL (13:45) The three things that take to crush VSL on Facebook (15:44) Long VSL on Facebook (17:32) The formula to make a VSL (21:53) The visual components of a VSL (24:51) Where to find VSL now (26:48) Current projects and a million a day (29:35) Best traffic sources for ecommerce (33:24) Native and the two big ideas of VSL (34:27) Authority and working with celebrities (38:06) Getting started (41:51) Testing different videos (45:38) Where to find out more (46:33) Rapid fire question round (46:46) If you ever had to start again, how would you make your money? (47:03) What is the most common or biggest mistake that leaders make? (47:28) Who is a great leader (alive or dead) and why? (48:09) How do you hire top talent? (50:15) What is one of your proudest moments? (51:03) What is one interesting fact about you that not many people would know? (51:47) What daily routines do you have (morning or evening) that have helped make you successful? (53:11) What book (or books) changed your mindset or life? (56:56) What is the most exciting question you spend your time thinking about? (58:56) What advice would you give your younger self? (59:11) What was your biggest challenge starting in business and how did you overcome it? (59:48) What unusual or underrated food or drink should more people try out? (01:00:17) What makes you happiest?
01:03:58
April 25, 2022
#161 - Quinn Hobbs on Natural Wine Making, Finding Farmers And Sustainability
Quinn Hobbs is the founder and winemaker at Hollow Wines, a 7-figure ethical wine brand producing fantastic wines as they are supposed to be: as free from additives as humanly possible while ethically employing people, sustainably farming the grapes and educating the world about how we can produce amazing things without a terribly bad impact on the planet. Today Quinn will share his story, from a former bicycle enthusiast turned marketer/entrepreneur to getting into natural wine making. All this and much more, up next. (00:09) Intro (02:47) The start as an entrepreneur (07:38) Getting into ecommerce (10:29) Getting into wine (13:40) Why wine? (16:30) Approaching different challenges (20:32) Finding farmers (23:34) What is a natural wine? (26:16) Why most wines are not vegetarian (30:39) Where to find out more (32:46) Rapid fire question round (33:01) If you ever had to start again, how would you make your money? (34:48) What is the most common or biggest mistake that leaders make? (36:27) Who is a great leader (alive or dead) and why? (38:26) How do you hire top talent? (39:42) What is one of your proudest moments? (41:19) What is one interesting fact about you that not many people would know? (43:14) What daily routines do you have (morning or evening) that have helped make you successful? (45:47) What book (or books) changed your mindset or life? (46:37) What advice would you give your younger self? (48:33) What unusual or underrated food or drink should more people try out? (51:46) What makes you happiest? (52:48) Any asks or requests for the audience?
56:12
April 17, 2022
#160 - Akshay Mohunta on Optimizing Funnels, Extracting Higher Conversion Rates And Being Driven By A Social Cause
Akshay Mohunta is the founder and CEO of HITS Direct Response Design Studio, where he works with brands and businesses to help conceptualize, design and optimize profitable direct response online campaigns. He has been in business for 11 years, has grown into a multiple 7-figure brand serving up to 9-figure brands from referrals alone. Some of his celebrity clients include Mike Tyson, Tommy Chong and Jennifer Stallone. In this episode we are to get into the weeds about performance, conversion rates, add hacks, tricks and strategies that will enable you to do better in 2022. (00:12) Intro (02:22) The start as an entrepreneur (06:00) The different stages of the sales funnel (14:38) Best performing ads (17:56) What elements are important in the pre-sell? (18:20) What not to do (19:30) What to do (23:03) Getting stories from your customers (27:39) Measuring the bounce rate (29:33) Doing VSL (31:25) Native ads (35:36) The product page (38:55) The checkout page (42:05) Being driven by a social cause (48:34) Rapid fire question round (48:56) Who is a great leader (alive or dead) and why? (49:11) What is one of your proudest moments? (50:14) What is one interesting fact about you that not many people would know? (51:25) What book (or books) changed your mindset or life? (51:42) What daily routines do you have (morning or evening) that have helped make you successful? (52:05) What advice would you give your younger self? (52:17) What unusual or underrated food or drink should more people try out? (53:03) What makes you happiest? (54:16) Where to find out more
57:17
April 10, 2022
#159 - Ronnie Teja on Performance Marketing, Media Spending and Building a Brand
Ronnie Teja is the founder of Branzio Watches, an 8-figure watch company for young professionals looking for beautiful watches to wear with pride. Ronnie is an expert on digital marketing, building real brands, advertising and scaling massive remote teams. He is also a speaker and presenter at different summits all over the world. Today Ronnie will share his story, from picking blueberries, to starting his own agency and founding Branzio Watches. All this and much more, up next. Bullet points (00:15) Intro (02:28) The start as an entrepreneur (04:30) Getting into digital marketing and media buying (07:52) Starting an agency (08:46) Getting into watches (14:24) Media spending (19:11) Partnering with content sites (23:10) Structuring the deal (25:04) Buying websites (26:32) Where does most traffic come from? (28:27) Performance marketing (30:50) Where to find out more (31:19) Rapid fire question round (31:39) If you ever had to start again, how would you make your money? (32:25) What is the most common or biggest mistake that leaders make? (32:44) Who is a great leader (alive or dead) and why? (33:28) How do you evaluate a good business deal? (34:29) What is one of your proudest moments? (34:57) What is one interesting fact about you that not many people would know? (35:20) What daily routines do you have (morning or evening) that have helped make you successful? (36:05) What book (or books) changed your mindset or life? (37:25) What is the most exciting question you spend your time thinking about? (38:33) What was your biggest challenge starting in business and how did you overcome it? (39:00) What unusual or underrated food or drink should more people try out? (39:38) What makes you happiest?
41:02
April 03, 2022
#158 - Ivo Devereux on Vodka, Sustainability And Regenerative Farming
Ivo Devereux co founder and head of business development of Sapling Spirits, a 7-figure UK business founded on October 2018. Sapling Spirits is the first climate positive spirit business, tackling climate change through regenerative farming and reforestation. Today Ivo will share his journey, from planting trees to making vodka and learning the secrets to successful B2B selling. All this and much more, up next. Bullet points (00:05) Intro (02:26) The start as an entrepreneur (08:13) Looking into how to start a sustainable business (07:00) From planting trees to making vodka (12:15) Sapling Spirits: Buying a distillery and learning the process (14:45) How it works (16:40) What is regenerative wheat? (20:10) The marketing strategy (24:46) Selling B2B (29:00) Where to find out more (30:10) Rapid fire question round (30:50) If you ever had to start again, how would you make your money? (30:45) What is the most common or biggest mistake that leaders make? (30:55) Who is a great leader (alive or dead) and why? (31:05) How do you hire top talent? (31:40) How do you evaluate a good business deal? (32:06) What is one of your proudest moments? (32:20) What is one interesting fact about you that not many people would know? (33:18) What daily routines do you have (morning or evening) that have helped make you successful? (34:50) What book (or books) changed your mindset or life? (35:45) What is the most exciting question you spend your time thinking about? (37:05) What advice would you give your younger self? (37:30) What unusual or underrated food or drink should more people try out? (38:20) What makes you happiest?
41:27
March 27, 2022
#157 - Adam Pivko on Going Through a Health Scare, The Problem With Nutritional Education and The Future of Personalized Health
Adam Pivko is the Co-founder and Chief Strategy Officer at Autumn DNA. After helping hundreds of founders and brands improve their businesses, Adam co-founded Autumn DNA, a revolutionary company that offers clinically-researched, personalized vitamins and supplements backed by your DNA and lifestyle. Today Adam will share his story, from getting into graphic design, to sales, to the health scare that inspired him to take action and create his revolutionary business. Bullet points (00:28) Intro (02:43) The start as an entrepreneur (04:19) Getting into sales (07:17) From a health scare to creating Autumn (13:25) Starting a business with integrity (16:59) The problem with nutritional education (19:22) How Autumn DNA stands out (23:00) Giving back: Partnering with Vitamin Angels (25:42) Rapid fire question round (26:00) If you ever had to start again, how would you make your money? (26:35) What is the most common or biggest mistake that leaders make? (27:11) Who is a great leader (alive or dead) and why? (28:13) How do you evaluate a good business deal? (30:01) How important is affiliate marketing in 2022? (35:15) What is one of your proudest moments? (36:46) What is one interesting fact about you that not many people would know? (37:44) What daily routines do you have (morning or evening) that have helped make you successful? (40:49) What book (or books) changed your mindset or life? (43:07) What is the most exciting question you spend your time thinking about? (48:13) What advice would you give your younger self? (49:30) What was your biggest challenge starting in business and how did you overcome it? (50:26) What unusual or underrated food or drink should more people try out? (51:46) What makes you happiest?
01:00:32
March 20, 2022
#156 - Derric Haynie on Growing Subscription Box Brands, Connecting Ecommerce Teams With The Right Tech Tools And High Stakes Poker
Derric Haynie is the Chief Ecommerce Technologist at Ecommercetech.io – Where Ecommerce stores go to research, discover, and buy the right tools to grow their store. He is also serial entrepreneur and ex­high stakes poker pro of 10 years who likes to spend his time helping Ecommerce and Ecommerce tech companies build contagious brands and passionate fans. Bullet points (00:20) Intro (02:58) The start as an entrepreneur (10:08) The experience growing the subscribers to a beauty box brand to 5 hundred thousand a month (13:35) What’s the pitch to the product owners of subscription box brands? (18:51) How viable is the idea of a marketing channel reaching out to a subscription box brand? (26:35) How did you spot the gap in the market for Ecommercetech.io (34:05) Where to find out more (35:50) Rapid fire question round (36:17) If you ever had to start again, how would you make your money? (37:23) What is the most common or biggest mistake that leaders make? (42:28) Who is a great leader (alive or dead) and why? (43:17) What daily routines do you have (morning or evening) that have helped make you successful? (45:29) What book (or books) changed your mindset or life? (50:07) What unusual or underrated food or drink should more people try out? (51:36) What makes you happiest?
54:35
March 13, 2022
#155 - Brandon Patton on Choosing a Platform in 2022, Coming Up with New Content Ideas and Launching a Brand
Brandon Patton is a successful youtuber and the cofounder of Evan Alexander Grooming, a 7-figure company that helps men look amazing and feel unstoppable. Today Brandon will share his full story, from launching a YouTube channel to founding his own brand. Plus, he will reveal his secret to coming up with new content ideas for any niche. All this and much more, up next. Bullet points (00:17) Intro (01:57) The start as an entrepreneur (05:03) Moving to LA, changing paths and building a community (07:57) Moving to Atlanta and the start of Evan Alexander Grooming (08:36) Producing mixtapes (10:13) Starting a YouTube channel and launching a brand (17:36) Coming up with new content ideas (19:30) Launching a YouTube channel in 2022 (21:53) Choosing a platform in 2022 (25:36) Content creation (28:03) Branching out from a niche (32:58) Where to find out more (33:50) Rapid fire question round (34:08) If you ever had to start again, how would you make your money? (34:56) What is the most common or biggest mistake that leaders make? (36:21) How do you identify a good business partner?(39:48) What is one of your proudest moments? (40:52) What daily routines do you have (morning or evening) that have helped make you successful? (43:00) What book (or books) changed your mindset or life? (44:00) What advice would you give your younger self? (45:45) What unusual or underrated food or drink should more people try out? (46:47) What makes you happiest? (51:27) Where to find out more
54:17
March 06, 2022
#154 - Tommy Patterson on The Path to Success, Overcoming Excuses and Understanding Ecommerce
Tommy Patterson is the founder and CEO of WKND Digital, an 8-figure creative agency that helps businesses generate consistent and profitable revenue with content and paid advertising. Tommy has sold more that 70 M dollars in the last 24 months, and he's here to tackle your excuses and make you more successful. Today we will learn all about ecommerce and creating amazing assets that convert your customers, as well as the dark side of running a business. All this and much more, up next. Bullet points (00:19) Intro (02:20) The start as an entrepreneur (04:08) Getting into sales and marketing (05:32) Going back to college at 30 years old (06:28) Going to a mastermind event and getting a mentor (07:48) Starting the first business (10:13) Starting other ecommerce businesses (12:30) The four things you need to do to succeed in ecommerce (13:07) First: Offer (14:57) Second: Creative (16:37) Third: Message (18:46) Fourth: Margin (20:57) Dealing with the retargeting challenges (24:05) WKND Digital (29:20) Who we work with (31:38) Where to find out more (31:51) The path to success (34:40) Rapid fire question round (34:54) What is the most common or biggest mistake that leaders make? (35:10) How do you hire top talent? (35:30) What is one of your proudest moments? (35:42) What is one interesting fact about you that not many people would know? (36:13) What daily routines do you have (morning or evening) that have helped make you successful? (38:10) What book (or books) changed your mindset or life? (39:53) What is the most exciting question you spend your time thinking about? (40:06) What advice would you give your younger self? (40:21) What unusual or underrated food or drink should more people try out? (41:20) What makes you happiest?
45:26
February 27, 2022
#153 - Mick Emandi on The Benefits of Lucid Dreaming, Getting Into The Medical Marijuana Business and Discovering a New Supplement by Accident
Mick Emandi is the executive director of ClarigenZ. He has revolutionized the personal injury space by developing a new business model that was a win-win for everyone, a high 10-figure revenue business that stills exists today. Since then he has had many businesses in the healthcare space, including the largest medical marijuana practice in the estate of Florida, integrating cannabis treatment with insurance reimbursement. Now he is all-in on a new project called ClarigenZ, an alternative to Adderall and was discovered by accident. Bullet points (00:13) Intro (01:50) The start as an entrepreneur (04:00) Scaling a project without getting overwhelmed (05:56) Convincing new business partners (07:48) Moving to the next thing (09.29) Getting into the medical marijuana business (10:36) Integrating marijuana treatment with insurance reimbursement (11:54) The planning stage (13:35) The ideation stage (14:47) The benefits of lucid dreaming (17:57) How to start lucid dreaming (19:21) Creating ClarigenZ (27:52) Where to find out more (28:49) Rapid fire question round (29:05) If you ever had to start again, how would you make your money? (30:39) What is the most common or biggest mistake that leaders make? (31:40) Learning how to delegate (32:30) How do you hire top talent? (33:07) How do you identify a good business partner? (33:46) How do you evaluate a good business deal? (34:42) What is one of your proudest moments? (37:11) What is one interesting fact about you that not many people would know? (38:55) What daily routines do you have (morning or evening) that have helped make you successful? (42:01) What book (or books) changed your mindset or life? (43:12) What is the most exciting question you spend your time thinking about? (46:17) What advice would you give your younger self? (48:14) What unusual or underrated food or drink should more people try out? (50:03) What makes you happiest?
54:29
February 20, 2022
#152 - Ruslan Leteyski on Upselling, Cross-Selling And Helping Ecommerce Owners Buy Lambos
Ruslan Leteyski is a product designer and developer with a passion for ecommerce and tech. He is the founder and CEO of Vanga AI and Checkout X. After building his first website at age 10, Ruslan bootstrapped his software business to over 10 M in revenue and became a millionaire at age 24. Today we will be discussing the impact upselling can have on your business, and how to do it right. All this and much more, up next. Bullet points (00:32) Intro (02:42) The start as an entrepreneur (04:04) Building the first website at age 10 (05:30) Learning web design and moving to Paris (06:47) Getting into dropshipping (07:17) Starting a new business: Checkout X (08:35) Upselling (09:56) What to do (11:27) What not to do (13:06) The subcategories of upselling (13:31) Cross-sells (16:45) Helping ecommerce owners buy Lambos (18:35) Starting another business: Vanga AI (21:00) The story behind the name (22:40) Rapid fire question round (22:56) If you ever had to start again, how would you make your money? (23:23) What is the most common or biggest mistake that leaders make? (23:52) Who is a great leader (alive or dead) and why? (24:34) How do you hire top talent? (26:06) How do you identify a good business partner? (26:43) What is one of your proudest moments? (27:39) What is one interesting fact about you that not many people would know? (28:14) What daily routines do you have (morning or evening) that have helped make you successful? (29:28) What book (or books) changed your mindset or life? (30:25) What is the most exciting question you spend your time thinking about? (31:00) The psychology behind upselling (32:14) What advice would you give your younger self? (32:42) What was your biggest challenge starting in business and how did you overcome it? (34:22) What unusual or underrated food or drink should more people try out? (35:59) What makes you happiest?
41:07
February 13, 2022
#151 - Travis Chappell on Finding a Mentor, Adding Value and Launching a Podcast in 2022
Travis Chappell is master of network building, relationships, sales and podcasting. His own podcast has done over 2 M downloads and he has interviewed amazing guests. Travis has raised 1.5 M for his latest project, Guestio, a marketplace that connects high-level expert guests with high-level platform hosts. Today Travis will share his tips for starting and promoting a podcast in 2022. All this and much more, up next. Bullet points (00:27) Intro (02:42) The start as an entrepreneur (09:38) Getting into podcasts (13:17) The door pitch (17:55) Getting John Lee Dumas as a mentor (21:13) Adding value (28:17) How to launch a podcast in 2022 (34:35) The four things you should focus on to promote a podcast (39:58) How Guestio works (43:31) Rapid fire question round (43:50) If you ever had to start again, how would you make your money? (44:15) What is the most common or biggest mistake that leaders make? (44:23) Who is a great leader (alive or dead) and why? (45:19) How do you evaluate a good business deal? (45:57) How do you identify a good business partner? (47:24) What is one of your proudest moments? (48:05) What is one interesting fact about you that not many people would know? (48:51) What daily routines do you have (morning or evening) that have helped make you successful? (52:24) What book (or books) changed your mindset or life? (53:24) What is the most exciting question you spend your time thinking about? (55:40) What unusual or underrated food or drink should more people try out? (56:00) What makes you happiest? (57:08) Any asks or requests for the audience?
01:00:06
February 07, 2022
#150 - Smarter Destiny Podcast Season 4 Is On The Horizon
Season 4 of the Smarter Destiny Podcast is coming! E-Commerce, Digital Marketing, Entrepreneurship and more! SUBSCRIBE NOW!!! Email me at martyn@smarterdestiny.com or check www.smarterdestiny.com
02:16
January 31, 2022
#149 - Erika Zeigyte On Going From Neuroscience To Marketing To Business Development
Erika Zeigyte is the founder and CEO at Prosana. Erika helps small startups, agencies and ecommerce brands with all the kind of problems that fast growing companies usually experience. Erika is on a mission to help business owners who feel stuck in a ‘catching up’ cycle by building high-performance remote teams and operations. Bullet points (00:39) Intro (02:54) The start as an entrepreneur (04:09) Going into digital marketing (04:50) Having early conversations with founders in trouble (06:04) A typical first conversation with a founder (09:56) The importance of having a clear mission and vision for your company (09:53) Working with a company (10:47) Top 3 problems and solutions (11:25) First: Get the infrastructure right (12:08) Second: Develop empathy (12:40) Third: Understand the strengths of your team (15:16) Having a vivid vision (16:20) Understanding each other and developing empathy (17:48) Helping founders recruit internationally (20:28) The interview process (22:08) Founding Prosana (22:48) Thinking outside the box for building processes (24:07) Where to find out more (24:47) Rapid fire question round (25:03) If you ever had to start again, how would you make your money? (25:23) How do you hire top talent? (26:18) How do you identify a good business partner? (27:20) What is one of your proudest moments? (28:34) What is one interesting fact about you that not many people would know? (29:12) What daily routines do you have (morning or evening) that have helped make you successful? (30:57) What book (or books) changed your mindset or life? (32:23) What is the most exciting question you spend your time thinking about? (32:05) What advice would you give your younger self? (33:14) Some tactics for reading more (35:27) What was your biggest challenge starting in business and how did you overcome it? (36:36) What unusual or underrated food or drink should more people try out? (37:23) What makes you happiest? (38:24) Any asks or requests for the audience?
40:47
December 05, 2021
#148 - Brendan Kane on Reaching One Million Followers In 30 Days And The Jenga Theory
Brendan Kane is the founder of Hook Point, author of Hook Point and author of One Million Followers. Brendan is an expert of growth strategy who thrives on helping individuals and companies systematically find and engage new audiences. He and his team have achieved over 50 billion views online and billions in revenue for their clients, such as MTV, Vice Magazine, Google, Taylor Swift, Rihanna and other massive names. Today we are going to focus on virality across the different social networks and learn how to become viral, how to engage, stand out and dominate organically the various different social networks. All this and much more, up next. Bullet points (00:35) Intro (02:05) The start as an entrepreneur (05:42) Providing value (07:04) One Million Followers: Building platforms and working with Taylor Swift (09:35) The inflection point: Testing methodologies (14:43) Needs vs wants (16:18) Reaching one million followers in 30 days (18:05) How to gain followers (18:26) First: Put followers aside (19:27) Second: Start with research (23:22) Debunking a myth about the algorithm (24:15) Pleasing the algorithm (26:15) Proving to the algorithm that you can hold attention: Stopping the scroll (29:06) How to increase retention (29:50) First: The Jenga theory (31:45) Second: How are you communicating? (33:51) Where to find out more (35:11) Rapid fire question round (35:27) If you ever had to start again, how would you make your money? (36:00) Selling B2B (36:38) What is the most common or biggest mistake that leaders make? (37:16) Who is a great leader (alive or dead) and why? (38:01) How do you identify a good business partner? (39:05) What is one of your proudest moments? (39:48) What is one interesting fact about you that not many people would know? (40:45) Working on yourself (44:44) What daily routines do you have (morning or evening) that have helped make you successful? (46:14) What is the most exciting question you spend your time thinking about? (49:55) What book (or books) changed your mindset or life? (52:02) What advice would you give your younger self? (52:34) What unusual or underrated food or drink should more people try out? (54:54) What makes you happiest? (56:04) Any asks or requests for the audience?
58:10
November 28, 2021
#147 - Dan Nikas On Leveraging An Email List, Setting Cross-Sells And Upsells Flows And Why You Should Segment Apple Users
Dan Nikas is a former homicide detective turned entrepreneur and online marketer. Today we welcome Dan back to the show to talk about email marketing, specifically what Dan has learned as the founder and CEO of Gearbunch, a multi 7-figure print-on-demand brand that caters to niche audiences. We are going to get into email marketing, how iOS 14 and 15 affect email marketing and how to overcome it. We will also discuss how to get more subscribers and the best automated flows to set up in your email. All this and much more, up next. Bullet points (00:43) Intro (03:00) Launching Gearbunch (04:16) Leveraging an email list (05:19) Tracking and iOS 14 (07:17) Email marketing and iOS 15 (09:02) Navigating the changes in email marketing (10:43) Using Klaviyo (14:05) Email marketing vs Facebook marketing (16:39) Segmenting Apple users (19:53) Connecting Klaviyo with your store and other accounts (23:10) How to drive growth through giveaways (33:03) Cross-sells and upsells flows (41:24) Where to find out more
44:45
November 22, 2021
#146 - Will McDowell on Losing Weight, Changing Paths And Founding Tastily
Will McDowell is the founder & CEO at Tastily, an UK-based meal service that allows food lovers to have fresh and balanced food in their fridge. Tastily is lovingly made by chefs the day before, with high nutritional standards to ensure that every dish is nutritionally balanced. Will himself lost 30 kg of weight using a meal subscription service, and that was an important learning that cultivated the beginning of Tastily. Tastily was a fast launching brand, hitting 1M ARR in its first year of trading. It also has some important charity components, as well as being sustainable and carbon neutral. Bullet points (00:42) Intro (03:00) The start as an entrepreneur (04:42) Having a door opener for door-to-door sales (05:52) Going back to the UK and becoming a recruiter (06:56) Moving to New York and changing paths (07:47) Putting on weight and discovering a pre-made meal delivery service (09:21) Quitting and going to New Zealand (11:12) The pandemic, going back to the UK and founding Tastily (13:42) The early stages of getting everything set up (17:21) Some advice on recruiting (25:33) Promoting sustainability as a company (29:06) Animal welfare (29:45) The charitable component: Chefs in Schools (33:37) Where to find out more and how to invest in Tastily (35:04) Rapid fire question round (35:33) If you ever had to start again, how would you make your money? (36:10) What is the most common or biggest mistake that leaders make? (36:24) How do you hire top talent? (37:14) Recruiting on LinkedIn (38:24) How do you identify a good business partner? (38:48) What is one of your proudest moments? (39:02) Connecting with Chefs in Schools (40:12) What is one interesting fact about you that not many people would know? (40:47) What daily routines do you have (morning or evening) that have helped make you successful? (41:33) What book (or books) changed your mindset or life? (44:46) What advice would you give your younger self? (45:28) What is the most exciting question you spend your time thinking about? (45:52) What unusual or underrated food or drink should more people try out? (46:52) What makes you happiest? (47:43) Any asks or requests for the audience?
49:30
November 14, 2021
#145 - Nish Samantray on Starting A Company, Creating Content That Resonates On Tiktok And The Difference Between Growth And Marketing
Nish Samantray cofounded Arrae his wife, a 100% natural wellness company which creates supplements that work in under 1 hour. They are a fast-growing mid 7-figure business, hitting their first 1 million within 6 months of launch. Arrae has customers across North America and the Middle East and they won numerous awards, including best bloat supplement. Nish comes from a tech background, and his superpower is to find and marry up unique abilities to get complementary and exciting results across the business that result in growth. (00:31) Intro (02:18) The start as an entrepreneur (04:31) The next thing: Getting a job and beginning a side project (06:40) Starting a company in the wellness industry (10:26) Launching and hitting the 1 M mark (11:39) Working with a limited budget (13:04) Getting the word out (14:54) The difference between growth vs marketing (20:06) The