SMplified: Software Marketing Made Simple

In this episode, Liz and John discuss her new book, Tune In and Dial Out: How to Win at B2B Cold Calling. Listen in and learn practical, tested, and proven tips to help you change your mindset around B2B cold calling and become more effective in your outreach.

In order to create a win-win situation, the more products your partner sells, the more revenue you're generating for yourself. So, it's really in your best interest to help your partners market their product. And there's a number of different ways that you can do that. Listen in, OEM program holders!

Liz talks to Joseph Indolos, a Lead Generation Guru, about navigating lead generation during the pandemic. Which industries are best for outreach now and which ones to hold off for the time being. He shares insights, tips, and practical advice on how to be a better marketer in this new normal. Listen in!

In this episode, Liz talks about how your grasp of the culture of the market you're trying to serve can indicate how your marketing efforts will translate. Having lived in France for 22 years as an American, she shares how her very American-centric outlook to marketing, business, and the world, in general, has changed over the years. She also shares insights on how you can be more effective in marketing by taking culture into consideration in your messaging. Listen in, especially if you cater to a multi-cultural, multinational market.

It's the mad dash at the end of the year. We're in Q4 and time is going by fast. Everyone wants to finish off 2021 with a bang and kick off 2022 on the right foot. So what are some strategies that you can be doing in order to generate better leads? That is the topic for today's Software Marketing Made Simple episode. Listen in!

Liz discusses with William Philipps, one of outbound lead generation experts at MediaDev, insights and tips on how to ensure the success of a lead generation program targeting ISV-OEM.

Ryan Sorley, Founder and CEO of DoubleCheck Research, talks about what's more important in the overall scheme of the software solution sales cycle, what sales reps can do better to ensure that more of their leads convert into actual sales, and why they are losing B2B software sales deals.

Liz explores how social selling is parallel to telemarketing and shares valuable tips on how to have a more effective outreach strategy in this new podcast episode.

William Philipps, one of MediaDev’s Senior Lead Generation and Social Selling Executives, gives his insight on using market intelligence to enhance sales outreach to generate more (and better quality) leads.

In this quick episode, Liz gives us insights on what it means and how to be authentic when marketing software.

Liz talks with Bernadette Wilson who is an ISV Content Writer for the DevPro Journal. Learn as she shares tips on how to create B2B software content that's engaging for your target persona.

Liz talks with Romain Menu who is a videographer and photographer. Learn as they discuss about the process of creating a great video content and some professional tips to get you started.

Like losing weight, marketing is a journey. It's not easy, and it doesn't happen overnight. To find success in both, know that consistency is the key and you should keep in mind that it's important to work with a strong support group that is working towards the same end goal that will help you when the going gets rough.

Liz talks with Liam Martin, Co-Founder of Staff.com and Co-Organizer of Running Remote, who shares his expertise in managing remote workforces and what will happen post-pandemic.

Liz walks us through the criteria for validating a lead as a valid business opportunity.

Liz talks about the best practices on field marketing with Heike Marquordt, who is the Senior Director for Central Europe & UKI Marketing at Unit4.

Liz talks with Sander Oostewechel (MediaDev Marketing Manager) about the value of launching ad campaigns to promote your content or events on the world's largest professional social network.

Liz talks about the key to effective marketing campaigns with Celine Nabais Kahoudji, who is the Senior Field Marketing Manager (South Europe/Benelux) at Couchbase.

Liz talks with Shai Schneiderman (MediaDev Client Operations Manager) about campaign management, with a focus on client onboarding, market segmentation, campaign launch, and reporting.

Liz talks with Ryan Sorley, CEO of DoubleCheck Research, about the value of understanding how your customers are won or lost, and how it helps improve your sales process.

Liz talks about content writing for ISVs with Bernadette Wilson, who is a regular contributor to the DevPro Journal and has 20+ years of experience as a journalist, writer, editor and B2B marketer.