Welcome to the SMT Marketing Podcast, we are glad you are here. This is a podcast for business owners and entrepreneurs of Stage 2 companies who want to improve their marketing and sales. The topics we cover are either questions we are asked, issues we've faced or helpful things to know when running a business. We encourage questions from the audience.
Today, Dave talks about the effectiveness of online 2-step order forms and sales funnels and gives away a free strategy session to help drive home how.
Click the link below to sign up to receive a 14-Day Free Trial of Clickfunnels and Dave's special offer of helping you 1 on 1 to map out your funnel: https://clickfunnels.com/?cf_affiliate_id=153151&affiliate_id=153151
Today, Dave discusses how your personal brand is affected by the colors you wear from your wardrobe to your hair and nail color and explains how a color consultant can conduct a color analysis to ensure you are looking your best and staying on brand.
Today, Dave talks about successfully using a planner to ensure you stay on track with your professional and personal goals throughout the year and to allow you to right the course timely should things get off track.
Today, Dave talks about how marketers can avoid blowing a future with a customer by not giving away too much just to get a quick sale, especially during Black Friday and Cyber Monday when discounts and offers are most competitive.
Today, Dave talks about the many Black Friday and holiday offers that marketers have sent him over the last couple of weeks and the importance of managing your time over the holidays and avoiding purchases that may create additional work so that you can unplug and take that well deserved holiday break.
Today, Dave talks about the potential implications of misnaming a product after Ford’s recent release of the new electric Ford Mustang Mach-E, with a name that implies speed and horsepower, yet it is essentially an SUV with none of the traditional Mustang features.
Today, Dave talks about his lessons learned from launching new products on Amazon.com recently and gives tips on the best ways to navigate through the many complexities to get your products entered and launched successfully.
Today, Dave talks about best practices for tradeshow sponsors and vendors to help them engage their audience and build relationships with prospects and clients, while leaving a positive, lasting impression.
Today, Dave shares his perspectives on the recent trend of Instagram photos and influencers switching from high quality, perfectly staged photos to untouched, real life pics and explores and offers perspectives on how you can differentiate on quality if quality is equated to being fake.
Today, Dave talks about different ways to reduce competition. From developing products and services that tackle a tough problem and creating a contrarian product or service to finding things with a large barrier to entry, these helpful tips will help your business knock out the competition.
Today, Dave explains the many nuances involved with selecting “free” images for use in marketing and navigates us through the various licensing options, alternatives such as hiring a professional photographer, creative commons usage, and more.
Today, Dave discusses the pros and cons of hiring an industry specialist and explains the two areas of experience that are critical and necessary for them to possess to ensure a successful partnership.
Today, Dave shares tips on testing to ensure your ClickFunnels sales funnel is generating maximum results. From testing the headlines, offers and AB tests on pricing to the order form and satisfaction guarantee, you don’t want to miss these best practices.
Today, Dave talks about the impact Amazon is having on online sellers and strategies to consider. This article was referenced in the podcast... https://www.buzzfeednews.com/article/leticiamiranda/these-are-all-the-businesses-you-never-knew-were-owned-by
This is the fourth and final episode in our 4 part series where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business by Gino Wickman, BenBella Books, Inc.. Kindle Edition.
This is the third episode in a 4 part series this week where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business by Gino Wickman, BenBella Books, Inc.. Kindle Edition.
This is the second episode in a 4 part series this week where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business by Gino Wickman, BenBella Books, Inc.. Kindle Edition.
This is the first episode in a 4 part series where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business by Gino Wickman, BenBella Books, Inc.. Kindle Edition.
Today, Dave discusses his experience at Moe's Southwest Grill in Lake Mary, Florida on Saturday June 22, 2019. You often hear talk of customer service and customer delight well, there is another level above that. Even though corporate still needs to re-evaluate the Adobo Chicken recipe, this shows the team can make the difference.
It happens to every human, something or someone puts us in a bad mood just when we need to write something or create something. Rather than be tormented, Dave talks about how to break that funk and get back to being your creative self.
Some of the resources mentioned on the podcast... Healing Essence song on Reiki Essence album, Meditations for Manifesting by Wayne Dyer Audio and/or Secrets To Manifesting Your Destiny by Wayne Dyer.
Today, Dave talks about one of the most important pieces of marketing real estate on the web... your company's web address. Whether you call it a domain, a URL or a web address it is very important. Here are the domain strategies you can use to rank higher, be easier to find and get better results from you website.
Today, Dave talks about Postcard mailings. Postcards are an old school marketing method that still works today. We are covering where you should consider using them. If you want to try it, call Sales & Marketing Technologies 407-682-2222 and we'll be happy to connect you with our partners in the industry.
In this age of disruption, every business will be faced with decisions that radially affect the future and survival of the business. Today, Dave talks about how to detect if your business is in trouble and how to make the gut-wrenching decision to proceed with radical change.
Today, Dave shares his Top 10 sales trainers. You have to find the right sales trainer for your business. Here is Dave's list of top trainers.... Zig Ziglar, Brian Tracy, Tom Hopkins, Jeffery Gitomer, Greta Schulz, David Sandler, Patrick Valtin, Grant Cardone, Jack Daly, Chet Holmes
Lots of people don't like to sell. Today, Dave talks about how to use website marketing technologies to reduce or eliminate your need to be involved with the sales process. Mentioned in this podcast... ClickFunnels and Shopify
Today, Dave talks about what to do when your industry is disrupted. Want to stay up on the latest disruptions in they marketing industry? Subscribe to the SMT Tips and Trends Newsletter. It is free. Go to https://smtusa.com/newsletter
Today, Dave talks about why it is important to have a Why in your business (and what to do if you don't). Some of the people mentioned in this podcast...
How Great Leaders Inspire Action
Relationship Breakthrough Secrets
Operation Underground Railroad
Dave covers some of the best places to find marketing help for your business. No matter whether you are just starting out or have an established business, there are always places you can go to get marketing help. One more, of course, SMT
In today's episode Dave discusses how to build your list, the process and how to best manage your lists.
The CRM tools mentioned in the podcast are: Active Campaign and ClickFunnels-Actionetics MD
We wanted to let you know these are SMT Affiliate links. It helps the show if you use them. Thanks. If you need us, 407-682-2222 or www.smtusa.com
Dave share a painful experience with affiliate marketing and the lessons learned. The lessons don't just apply to affiliate marketing. They apply to all types of marketing offers. Got questions or feedback... www.smtusa.com
Want greater clarity on the customers you should be targeting? Use avatars. Today, we discuss this great, but under utilized marketing tool. Here is the link to DigitalMarketer's Customer Avatar if you would like to know more on this topic...
Got questions or if you would like to reach Dave, go to... https://www.smtusa.com