SMT Marketing Podcast

SMT Marketing Podcast

By Dave Larson
Welcome to the SMT Marketing Podcast, we are glad you are here. This is a podcast for business owners and entrepreneurs of Stage 2 companies who want to improve their marketing and sales. The topics we cover are either questions we are asked, issues we've faced or helpful things to know when running a business. We encourage questions from the audience.
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E165 Making New Plans
Today, Dave talks about the importance of having and updating your company’s business and marketing plans.
05:19
September 20, 2019
E164 A Marketing Motto To Live By
Today, Dave talks about one of the most revered marketing mottos in the world and elaborates on ways you can successfully follow it.
05:33
September 19, 2019
E162 Tricks Are For Kids
Today, Dave talks about fly-by-night marketing tricks and what to focus on instead to build a solid and successful business.
05:19
September 18, 2019
E163 Marketing That Will Make You Proud To Be A Marketer
Today, Dave talks about the importance of giving back with your marketing efforts to help charities in need.
08:31
September 18, 2019
E161 3 Factors That Make Clients Want To Leave
Today, Dave talks about several hot buttons that can make your clients walk out the door and gives helpful tips on what you can do to ensure they stay.
09:44
September 16, 2019
E160 What Is Better Than FREE?
Today, Dave talks about the power of a free offer and puts it to the test by offering a free gift to his audience.
02:07
September 13, 2019
E159 Is Using 3rd Party Data Evil?
Today, Dave explores the crackdown on the use of 3rd party data in digital marketing and the implications to progress that new regulations may impose.
11:54
September 12, 2019
E158 The Next Big Marketing Buzzword… Intent (Part 2)
Today, Dave focuses on Google in Part 2 of his two-part series about intent marketing and how new limitations to Facebook and Google have changed the game and can leave marketers flying blind.
10:40
September 11, 2019
E157 The Next Big Marketing Buzzword... Intent (Part 1)
Today, Dave kicks off a two part series about intent marketing and how new limitations to Facebook and Google have changed the game and can leave marketers flying blind.
07:21
September 10, 2019
E156 Marketing That Gives Marketers A Bad Name
Today, Dave talks about what can happen when marketers roll out and market products that are not ready and fall short of promises and expectations.
07:16
September 9, 2019
E155 Instagram Burnout
Today, Dave shares his perspectives on the recent trend of Instagram photos and influencers switching from high quality, perfectly staged photos to untouched, real life pics and explores and offers perspectives on how you can differentiate on quality if quality is equated to being fake.
05:31
September 6, 2019
E154 How To Reduce Competition
Today, Dave talks about different ways to reduce competition. From developing products and services that tackle a tough problem and creating a contrarian product or service to finding things with a large barrier to entry, these helpful tips will help your business knock out the competition.
04:40
September 5, 2019
E153 Getting Your Niche Right
Today, Dave defines and discusses the true meaning of the niche in the marketing world as the problems you solve for your target audience – not your target audience, as is commonly thought.
02:33
September 4, 2019
E152 Royalty-Free Doesn't Mean Free Free
Today, Dave explains the many nuances involved with selecting “free” images for use in marketing and navigates us through the various licensing options, alternatives such as hiring a professional photographer, creative commons usage, and more.
07:54
September 3, 2019
E151 Are Industry Specialists Worth the Money?
Today, Dave discusses the pros and cons of hiring an industry specialist and explains the two areas of experience that are critical and necessary for them to possess to ensure a successful partnership.
10:01
September 2, 2019
E150 One Critical Piece If You Are Running Ads On Facebook
Today, Dave talks about the importance of having someone monitor your Facebook page if you are running ads and why this so important.
02:50
August 30, 2019
E149 Increasing Email Deliverability
Today, Dave gives us important tips on how to keep your email marketing lists clean to increase your open and click rates and to stay out of the dreaded spam filters.
05:45
August 29, 2019
E148 How To Increase Perceptions Of Quality
Today, Dave talks about what business owners can do to increase the perceived value of your products.
05:00
August 28, 2019
E147 Capturing Quality Remote Interviews For Podcasts
Today, Dave gives 5 helpful tips to ensure that your remote podcast interviews sound great.
07:23
August 27, 2019
E146 Do You Need More Publicity?
Today, Dave talks about his new Free Publicity Cheatsheet which is a free resource that offers 10 ways to get more publicity for your business. https://FreePublicityCheatsheet.com
02:27
August 26, 2019
E145 Should I Use A Countdown Clock?
Today, Dave talks about creating a sense of urgency with offers in your sales funnels by adding “limited time” elements to get your audience to act quickly to get the best deals.
02:54
August 23, 2019
E144 To Close Or Not To Close The Post
Today, Dave talks about the implications of closing posts in Facebook Groups when negative comments and discussions are made and offers perspectives into resolution.
09:52
August 22, 2019
E143 What Traffic Should I Test?
Today, Dave talks about the importance of identifying and testing the traffic in your sales funnel.
08:13
August 21, 2019
E142 What Should I Test On My Sales Funnel?
Today, Dave shares tips on testing to ensure your ClickFunnels sales funnel is generating maximum results. From testing the headlines, offers and AB tests on pricing to the order form and satisfaction guarantee, you don’t want to miss these best practices.  
06:34
August 20, 2019
E141 Three Simple Tips For Better Audio Recordings
Today, Dave gives us 3 simple tips to improve the sound quality of your audio recordings. 
05:59
August 19, 2019
E140 Getting Started In The Podcasting Industry
Today, Dave shares some great nuggets from Gregg Clunis, whose Tiny Leaps, Big Challenges podcast helped revolutionize the industry.
09:16
August 16, 2019
E139 Podcasting Tips from Kate Erickson
Today, Dave shares important podcasting tips from writer and podcaster, Kate Erickson while attending the Podcast Movement conference in Orlando, FL. 
08:30
August 15, 2019
E138 I'm A Superfan
Today, Dave tells us about his chance meeting with renowned podcaster and author, Pat Flynn and how important podcasting is in building community. 
10:42
August 14, 2019
E137 Getting The Most Out Of A Conference
Today, Dave gives us helpful tips about maximizing your time and results at conferences. 
13:36
August 13, 2019
E136 Tossing and Turning
Today, Dave updates us on how he faced a recent unexpected business challenge and emerged successful by believing in his team. 
06:58
August 12, 2019
E135 Don't Lock Up
Today, Dave outlines positive steps to follow when your business is faced with an unexpected challenge.
06:10
August 9, 2019
E134 This Bot Is For You!
Today, Dave talks about effective use of a website chatbot to engage visitors.
06:02
August 8, 2019
E133 Pumping Up Your Email Subject Lines With Emojis
Today, Dave talks about spicing up your email subject lines with emojis.
03:19
August 7, 2019
E132 Can An Unmute Button Make The Difference?
Today, Dave discusses video advertising platforms and the new trend of closed captioning with muted sound.
06:27
August 6, 2019
E131 Positioning For The Long Haul
Today, Dave talks about how you can make sure your business is properly positioned.
04:11
August 5, 2019
E130 Filling In The Gaps
Today, Dave talks about how to fill in the gaps in your sales and marketing data. 
07:27
August 2, 2019
E129 Sometimes You Have To Go Old School
Today, Dave talks about what to do if some of the more modern approaches to marketing aren't working.
03:40
August 1, 2019
E128 Put It On Lock Down
Today, Dave talks about considerations for keeping your CRM clean.
05:30
July 31, 2019
E127 Just Blowing Smoke
Today, Dave discusses perceptions of offers. Are they legitimate reasons for parts of your offer or are they just marketing hype.
08:05
July 30, 2019
E126 An Irresistible Offer
Today, Dave dissects an offer he found to be irresistible. He shares the components and the psychology.
06:21
July 29, 2019
E125 Give Me A Break
Today, Dave talks about staying in top mental condition even when the fur is flying.
03:55
July 26, 2019
E124 Can You Keep A Secret?
Today, Dave talks about one of the most powerful attraction techniques in marketing.
04:12
July 25, 2019
E123 Please Repeat That
Today, Dave talks about ways to go about getting repeat business and referrals.
03:54
July 24, 2019
E122 What's the BIG idea
Today, Dave talks about places he goes to for marketing inspiration.
09:17
July 23, 2019
E121 Facebook's New Deal
Today, Dave talks about new ad sizes in Facebook and what that means for marketers.
05:12
July 22, 2019
E120 Look Around
Today, Dave talks about ways to lower or remove risk from your marketing.
04:57
July 19, 2019
E119 Are You Empowering Your Team to Make Decisions?
Dave discusses the importance of empowering your team to keep your customers satisfied.
10:43
July 18, 2019
E118 Using Bonuses in Webinars
Today, Dave outlines 3 simple steps to maximize webinar results using bonuses.
05:20
July 17, 2019
E117 How Are We Looking?
Today, Dave shares some things you should check on to make sure your website is looking good on mobile.
04:22
July 16, 2019
E116 How To Tell If A Prospect Is Just Picking Your Brain
Today, Dave talks about how to spot the prospect who is not a serious buyer before they waste a ton of your time. There are always exceptions, but these methods have smoked out a few tire-kickers.
05:44
July 15, 2019
E115 Benefits of Binging
If you ever wanted to learn something quickly, today's podcast is for you. Dave talks about the full immersion method of learning and specific techniques for getting the deepest understanding.
09:05
July 12, 2019
E114 Our Favorite B2B Sales Tool
Today, Dave talks about B2B sales prospecting tools. Which one helped him solve a tough sales challenge? Listen in to find out.
05:35
July 11, 2019
E113 Three Choices For Expanding Local Search
Today, Dave talks about how you can expand the geography of your local business in Google.
02:51
July 10, 2019
E112 All Paths Lead To... You!
Today, Dave talks about the 2 main ways to grow your list and get customers using Social Media.
07:40
July 9, 2019
E111 The Amazon Channel
Today, Dave talks about the impact Amazon is having on online sellers and strategies to consider. This article was referenced in the podcast... https://www.buzzfeednews.com/article/leticiamiranda/these-are-all-the-businesses-you-never-knew-were-owned-by
14:13
July 8, 2019
E110 Is It Worth It?
Today, Dave talks about taking on the right projects for your business.
05:18
July 5, 2019
E109 It Is Okay To Be Lazy
Today, Dave talks about the impact of summer and the benefits of chillin.
02:25
July 4, 2019
E108 Ship It To Me
Today, Dave talks about the impact Amazon is having on customer expectations 
05:14
July 3, 2019
E107 Goal!
Today, Dave talks about mid-year course corrections.
02:32
July 2, 2019
E106 Clean Up Your Act!
Today, Dave talks about how to get things back under control.
04:41
July 1, 2019
Getting Traction: Your Guarantee
This is the fourth and final episode in our 4 part series where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business by Gino Wickman, BenBella Books, Inc.. Kindle Edition. 
06:32
June 28, 2019
Getting Traction: Your Proven Process
This is the third episode in a 4 part series this week where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business by Gino Wickman, BenBella Books, Inc.. Kindle Edition. 
04:27
June 27, 2019
Getting Traction: Three Uniques
This is the second episode in a 4 part series this week where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business by Gino Wickman, BenBella Books, Inc.. Kindle Edition. 
06:57
June 26, 2019
Getting Traction: The List
This is the first episode in a 4 part series where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business by Gino Wickman, BenBella Books, Inc.. Kindle Edition. 
10:49
June 25, 2019
Moe's Customer Care Wins!
Today, Dave discusses his experience at Moe's Southwest Grill in Lake Mary, Florida on Saturday June 22, 2019. You often hear talk of customer service and customer delight well, there is another level above that. Even though corporate still needs to re-evaluate the Adobo Chicken recipe, this shows the team can make the difference.
09:17
June 24, 2019
Reaching Hard To Reach Audiences
Today, Dave talks about how to reach the hard to reach audiences. Here is the GOAT Episode mentioned in this podcast... https://www.facebook.com/mikearcelive/videos/2295915647398899
06:56
June 21, 2019
Go It Alone
Today, Dave talks about some realities of husband and wife teams running a business together.
05:35
June 20, 2019
Gone Without A Trace
Today, Dave talks about how to make sure the information about your business stays around for the long haul.
06:24
June 19, 2019
Leaving A Lasting Impression
Today, Dave talks about how to quickly improve a website.
05:49
June 18, 2019
Instant Replay
Today, Dave talks about a simple method to help you get the most out of life.
05:13
June 17, 2019
The 5 Phases Of Creativity
Business owners and marketers are always creating things... new products, ads, copy, video, and solutions. Today, Dave shares his creative process in hopes it will help you to be more creative.
05:46
June 14, 2019
How To Snap Out Of A Funk
It happens to every human, something or someone puts us in a bad mood just when we need to write something or create something. Rather than be tormented, Dave talks about how to break that funk and get back to being your creative self.  Some of the resources mentioned on the podcast... Healing Essence song on Reiki Essence album, Meditations for Manifesting by Wayne Dyer Audio and/or Secrets To Manifesting Your Destiny by Wayne Dyer.
07:00
June 13, 2019
Will They Go Looking For It?
Today, Dave talks about breaking Cardinal Rules and powerful content options.
04:16
June 12, 2019
Can You Handle 30 Seconds Worth?
Today, Dave is talking about some disturbing trends in video watching behavior and how it is impacting ad length.
04:35
June 11, 2019
Facing Facebook Rejection
Today, Dave talks about lessons learned when using video on Facebook ads.
03:08
June 10, 2019
Playing The Facebook Ad Game
Today, Dave talks about what you are likely to experience when running ads on Facebook. Listen to this podcast and you will be prepared.
05:41
June 7, 2019
12 Tips For First Time Video Talent
Today, Dave shares a few tips for the first-time video talent. These are things, you as the video talent, can make your videos better.
08:33
June 6, 2019
Is It Time To Rebrand?
Today, Dave talks about some of the situations, causes and events that can force a rebrand. The end of an era for Apple iTunes.
06:22
June 5, 2019
Domain Strategies
Today, Dave talks about one of the most important pieces of marketing real estate on the web... your company's web address. Whether you call it a domain, a URL or a web address it is very important. Here are the domain strategies you can use to rank higher, be easier to find and get better results from you website.
13:21
June 4, 2019
When Postcards Are A Good Bet
Today, Dave talks about Postcard mailings. Postcards are an old school marketing method that still works today. We are covering where you should consider using them. If you want to try it, call Sales & Marketing Technologies 407-682-2222 and we'll be happy to connect you with our partners in the industry.
09:28
June 3, 2019
Serious Commitment
Dave is talking about the serious long-term commitment required for successful marketing in today's digital environment. Do you have the stomach for it? Listen to find out.. 
04:46
May 31, 2019
Right After This Message From Our Sponsors
Today, Dave talks about some of the frustrations of video streaming ads and what services could do to make their users happy, Hulu, Sling, Amazon Prime video, Netflix here is some feedback for you. 
00:41
May 30, 2019
Keep Your Eyes On Your Own Paper
The last in the series of traps blocking the business owner success. This one should keep you on the straight and narrow.
08:36
May 29, 2019
Are You From Tazmania?
Today, Dave continues the series on traps blocking the business owner from success. This one will spin you around.
03:55
May 28, 2019
On A Mission
Today, Dave talks about how Mission BBQ aligned its' brand top to bottom.
07:19
May 27, 2019
Stubborn As A Mule
Today, Dave continues the series on traps blocking the business owner from success. Don't fight me on this one!
05:36
May 24, 2019
I'm Starving
Today, Dave continues the series on traps blocking the business owner from success. You have to find the delicate balance on this one.
05:25
May 23, 2019
See You On The Other Side
Today, Dave continues the series on things holding the business owner back from success. Get past this and you are well on your way.
06:58
May 22, 2019
Not Everything That Glitters Is Gold
Today, Dave talks about one of the things that can endanger the success of the entrepreneur..
08:16
May 21, 2019
Who Do You Love?
Today, Dave talks about a most important lesson in marketing.
04:14
May 20, 2019
Give It TEMI
Today, Dave shares an inside tip from Jim Edwards the creator of Funnel Scripts
08:17
May 17, 2019
How To Create Your Action Plans
Today, Dave talks about how to take your ideas and turn them into action plans.
05:35
May 16, 2019
How To Stay On Track
Today, Dave delivers a couple tips to help you stay on track with sales goals and projects.
08:18
May 15, 2019
No Comparison
Today, Dave talks about how to keep self-defeating thoughts out of the brain.
06:21
May 14, 2019
The Secret To Our Success
Sales & Marketing Technologies celebrates its' 28th year anniversary. Dave shares 3 things that has kept SMT in the game all these years. 
04:16
May 13, 2019
How to Hold Your Sales and Marketing Team Accountable
Today, Dave talks about metrics to track to get results from your team
09:27
May 10, 2019
Winning The Marketing Race
Today, Dave talks about how to play to win in online marketing.
05:47
May 9, 2019
Is Your Website Unsecure?
Today, Dave talks about that pesky message "Website Unsecure" and what to do about it.
06:43
May 8, 2019
In case of Emergency
Today, Dave talks about what a business should have in place in case email communication is cut off with your clients.
06:24
May 7, 2019
How To Be More Productive Without Killing Yourself
Today, Dave talks about some counter-intuitive measures to be more productive.
06:05
May 6, 2019
Is It Time To Burn Your Boats?
Today, Dave talks about when to go all in on change... or perhaps there is another way.
09:16
May 3, 2019
Is It Time To Turn Your Battleship?
In this age of disruption, every business will be faced with decisions that radially affect the future and survival of the business. Today, Dave talks about how to detect if your business is in trouble and how to make the gut-wrenching decision to proceed with radical change.
12:37
May 2, 2019
How To Sell A $997 Service In 1 Visit
Today, Dave talks about what is required to sell high-dollar services in one shot.
11:44
May 1, 2019
Don't Fry Your List
Today, Dave talks about the dangers of participating in affiliate product launches
10:10
April 30, 2019
How To Jumpstart Your Sales Funnel
Today, Dave talks about the key success drivers in your sales funnel and what is required for the critical transition from free to paid offers.
13:45
April 29, 2019
Tapping the School of Hard Knocks
Today, Dave talks about the exploding market in self-education and how you can take advantage of it. Here is a link to the Tony Robbins platform mentioned in this podcast. 
07:06
April 26, 2019
Hitting Your Goals
Today, Dave talks about systems and software to help you hit your goals.
06:43
April 25, 2019
Simple and Effective Lead Management
Today, Dave talks about how to set up your intake systems so you have great follow up and nothing falls through the cracks.
07:07
April 24, 2019
Quality Sales Training
Today, Dave shares his Top 10 sales trainers. You have to find the right sales trainer for your business. Here is Dave's list of top trainers.... Zig Ziglar, Brian Tracy, Tom Hopkins, Jeffery Gitomer, Greta Schulz, David Sandler, Patrick Valtin, Grant Cardone, Jack Daly, Chet Holmes
15:59
April 23, 2019
You Gotta Be You In Selling
Today, Dave talks about where you have to draw the line when selling.
07:20
April 22, 2019
Was I Sold A Bill Of Goods
Today, Dave talks about his experience putting in a new network and what can be done better.
10:38
April 19, 2019
How to Get Great Website Copy Without All The Headaches
Today, Dave talks about a cool tool for writing copy called Funnel Scripts. To learn more about this amazing tool, Click Here.
05:44
April 18, 2019
A Simple Way To Engage With Your Website Visitors
Today, Dave talks how to get website visitors involved with your company.
06:27
April 17, 2019
Outrageous Promotions
Today, Dave talks about one outrageous promotion that captured his attention.
05:48
April 16, 2019
Being The Happy Tax Payer
Today, Dave talks about maintaining a positive attitude even while writing your check to the IRS.
05:21
April 15, 2019
Becoming An Authority
Today, Dave gives a step-by-step method to start you down the path of becoming an authority. 
09:54
April 12, 2019
Proper Website Expectations
Today Dave discusses the reality of marketing in today's competitive environment and what it takes to be successful.
07:23
April 11, 2019
Integrating Point Of Sale With Your Website
Getting ramped up in the retail selling game? Here is one way to get everything up and running quickly and easily. Products mentioned in this podcast. Shopify... http://bit.ly/SMTShopifyFreeTrial
08:03
April 10, 2019
How to Turn Your Problems Into Products
As a follow up to yesterday's podcast, Dave talks about how to turn your customer's problems into products that will interest them.
06:36
April 9, 2019
Problems Are Opportunities
Marketers always need to be looking for opportunities. Today, Dave talks about the mindset needed to spot opportunity.
05:40
April 8, 2019
Choosing Your Brand Name
Today, Dave talks about important considerations when choosing a brand name. Also, covered in this episode, the pros and cons of brand extensions. Examples mentioned Bridgestone, Nike and Tiger Woods.
14:00
April 5, 2019
What To Do If Your Leads Aren't Buying
Today, Dave talks about some of the steps you can take to get your sales funnel producing sales.
15:30
April 4, 2019
How to Get More Clients Without Having to Sell
Lots of people don't like to sell. Today, Dave talks about how to use website marketing technologies to reduce or eliminate your need to be involved with the sales process. Mentioned in this podcast... ClickFunnels and Shopify
07:58
April 4, 2019
Communication Breakdown
Today, Dave talks about generational communication preferences 
05:35
April 3, 2019
Getting Your Marketing Back On Track
Today, Dave talks about how to make sure you are focusing on the right things to move your business forward..
09:15
April 1, 2019
Local Services Marketing - Getting Reviews, Testimonials and Referrals
Local Services Marketing 5 of 5. Dave shares ways to get more Reviews, Testimonials and Referrals. Services mentioned in the podcast...  https://revukangaroo.com and https://sotellus.com
10:22
March 29, 2019
Local Services Marketing - Promoting Your Website
Local Services Marketing 4 of 5. Dave shares ways and places to promote your local services website.
10:46
March 28, 2019
Local Services Marketing - Ingredients for a Successful Website
Local Services Marketing 3 of 5. Dave shares some ideas on what to include in a successful services marketing website.
08:14
March 27, 2019
Local Services Marketing - Getting the Website Right from the Customer's Point of View
Local Services Marketing 2 of 5. Dave shares how to ensure the website visitor gets what they need
08:47
March 26, 2019
Local Services Marketing - Getting Started
Local Services Marketing 1 of 5. Dave covers considerations when marketing a local services business.
12:32
March 25, 2019
Redesigning Your Website
Today, Dave answers the question... When should you redesign your website.
06:36
March 22, 2019
Selling High Ticket Items
Today, Dave talks about how to sell high ticket items online. 
13:01
March 21, 2019
How To Kill Off Your Referral Partners
Today, Dave shares his experience with retaining referral partners. What works and what doesn't. 
05:51
March 20, 2019
Value Ladders
Today, Dave covers the importance of understanding and mapping out the value ladder for your business. 
10:26
March 19, 2019
Marketing Perfection
Today, Dave covers the pros and cons of marketing perfection. When you should shoot for it and when you should not.
08:36
March 18, 2019
Marketing Lessons from the Tesla Y Launch
Today Dave talks about some of the missing parts of the Model Y launch. What can be done in the future to align perceptions with reality.
16:08
March 15, 2019
The Government To The Rescue
Today, Dave gives his two-cents on Elizabeth Warren's proposal to break up big tech companies.
07:07
March 14, 2019
Niching Down
Today, Dave talks about the Pro and Con of focusing on niches in your business. 
07:17
March 13, 2019
Marketing Disruption
Today, Dave talks about what to do when your industry is disrupted. Want to stay up on the latest disruptions in they marketing industry? Subscribe to the SMT Tips and Trends Newsletter. It is free. Go to https://smtusa.com/newsletter
07:38
March 12, 2019
Facebook Re-Writes The Rules
Today, Dave discusses past lessons learned when Facebook changes course.
05:47
March 11, 2019
Hiding A Dagger Behind A Smile
A word of warning about becoming too dependent on a competitor's e-commerce platform.
05:57
March 8, 2019
Aligning Your Company With Your Brand Promise
Today, Dave talks about the importance of living your brand promise.
08:56
March 7, 2019
The Goal of Marketing
Dave discusses the goal of marketing. Some may disagree.
03:56
March 6, 2019
Meeting with Your Dream Client
Dave shares the rest of the advice given to him by Chet Holmes for when you actually meet face to face with your dream client. This is part 2. Best to listen to Episode 21 first for part 1. 
05:02
March 5, 2019
Connecting With Your Dream Client
Dave shares advice given to him by sales legend Chet Holmes.
06:52
March 4, 2019
Finding Your Why?
Today, Dave talks about why it is important to have a Why in your business (and what to do if you don't).  Some of the people mentioned in this podcast... Fluidsteps How Great Leaders Inspire Action Relationship Breakthrough Secrets Operation Underground Railroad
10:01
March 1, 2019
Finding Marketing Help For Your Business
Dave covers some of the best places to find marketing help for your business. No matter whether you are just starting out or have an established business, there are always places you can go to get marketing help. One more, of course, SMT 
04:57
March 1, 2019
Creating An Irresistible Offer
In this episode we'll cover the research and steps to create an Irresistible offer. Questions? Contact SMT at 407-682-2222
05:45
February 27, 2019
Building Your List
In today's episode Dave discusses how to build your list, the process and how to best manage your lists.  The CRM tools mentioned in the podcast are: Active Campaign and ClickFunnels-Actionetics MD We wanted to let you know these are SMT Affiliate links. It helps the show if you use them. Thanks. If you need us, 407-682-2222 or www.smtusa.com
13:49
February 27, 2019
How I Got Crushed in Affiliate Marketing
Dave share a painful experience with affiliate marketing and the lessons learned. The lessons don't just apply to affiliate marketing. They apply to all types of marketing offers. Got questions or feedback... www.smtusa.com
00:35
February 25, 2019
Who Has The Crystal Ball?
Today, Dave examines a common perception held by marketing service buyers.
05:49
February 22, 2019
Marketing Diversification
Today, Dave talks about one of the biggest threats to your business and what to do about it.
05:03
February 21, 2019
Building a Rock Solid Business on Systems
If you want to scale your business, you need systems. Here are two fine systems that can take you from zero to $100M.
08:28
February 20, 2019
What Marketing Should We Do First?
Today, Dave answers the question what marketing should come first. If you have specific questions on this episode, please visit www.smtusa.com and submit them using the contact form.
03:41
February 19, 2019
Guidelines For Setting a Marketing Budget
Dave offers some general guidelines for setting your marketing budget. If you have specific questions, please visit www.smtusa.com and submit them using the contact form.
04:00
February 18, 2019
What Is Your Customer Worth?
Dave discusses one of the most important concepts in marketing... the Life Time Value of the customer.
03:52
February 14, 2019
Visualizing Your Customer With Avatars
Want greater clarity on the customers you should be targeting? Use avatars. Today, we discuss this great, but under utilized marketing tool. Here is the link to DigitalMarketer's Customer Avatar if you would like to know more on this topic... https://www.digitalmarketer.com/lp/content/uploads/2016/06/Customer-Avatar.pdf Got questions or if you would like to reach Dave, go to... https://www.smtusa.com  
07:00
February 13, 2019
What Audience Do You Serve?
Several key questions you want to consider when crafting new products and offers. 
04:02
February 12, 2019
How to Tame Your Mind
Dave shares a lesser known software that is very helpful when collecting your thoughts.
03:12
February 12, 2019
Websites: Do The Pieces Fit?
Today, Dave talks about one of the most important aspects of a website... Focus. What fits and what doesn't.
06:39
February 8, 2019
The Little Extra
Find out how to use lagniappe "the little extra" in your business.
03:15
February 7, 2019
One Secret from the Rich and Famous
Ever wonder how some people catch the big breaks? How they get picked to be on television? Listen in and not only will you be in the know, you'll be able to do it too.
05:28
February 6, 2019
How A Goat Can Help Your Sales
Find out how to keep your energy and attitude high while selling.
05:33
February 5, 2019
Meet Dave Larson
Come get to know your host Dave Larson. Dave shares his background. Serial Entrepreneur from auto detailing business at 17 to CEO of Sales & Marketing Technologies. 
18:55
February 3, 2019
Welcome to the SMT Marketing Podcast
Check out the new SMT Marketing Podcast. Let's talk marketing and selling. Need some help or advice? Bring it to Dave and let's see if we can find something that will work.
05:13
February 3, 2019
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