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SMT Marketing Podcast

SMT Marketing Podcast

By Dave Larson
Welcome to the SMT Marketing Podcast, we are glad you are here. This is a podcast for business owners and entrepreneurs of Stage 2 companies who want to improve their marketing and sales. The topics we cover are either questions we are asked, issues we've faced or helpful things to know when running a business. We encourage questions from the audience.
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E298 Two Powerful Motivators To Get Buyers Moving
Today, Dave talks about the two most powerful motivators that are sure to get buyers to make a purchase.
January 13, 2022
E297 How To Turn Failure Into Success
Today, Dave talks about how to turn failure into success and gives several insightful tidbits on how to make it happen.
January 06, 2022
E296 The Launch of a Marketing Tribe
Today, Dave talks about what a marketing tribe is and how to create one.
December 30, 2021
E295 The Sweet Sound of Success
Today, Dave talks about ways to be more successful at certain tasks and has a special offer for the first hundred listeners to get a program that can help you for FREE.
December 23, 2021
E294 The Best Way To Solve Marketing Issues
Today, Dave talks about the best ways to solve any issue that arises with your marketing.
December 16, 2021
E293 Don't Build It And See If They Will Come
Today, Dave talks about alternatives to developing your own product.
December 09, 2021
E292 Don’t Fall In Love with Your Product
Today, Dave talks about what business owners should fall in love with rather than your product itself.
December 02, 2021
E289 To Niche or Not To Niche
Today, Dave talks about what to consider when deciding whether or not to focus your business on a niche.
November 29, 2021
E291 Are RFP's Worth It?
Today, Dave weighs in on whether or not answering an RFP is worth your time and resources.
November 25, 2021
E290 What to Do If You Need A Break From Creating Content
Today, Dave talks about ways to repurpose and repackage content to fill in when a content creator needs a break.
November 18, 2021
E288 One of the Most Powerful Sales Pages on Your Website
Today, Dave talks about which page is one of the most powerful pages on your website and why.
November 04, 2021
E287 Upping Your Open Rate Without Lifting a Finger
Today, Dave talks about how Apple’s new privacy policy can affect your email open rates and what to do to help ensure accuracy.
October 28, 2021
E286 It Is Cheaper To Behave
Today, Dave talks about the importance of being a good corporate citizen in the wake of the recent Facebook legal issues.
October 21, 2021
E285 Fixing Course Overwhelm
Today, Dave talks about some of the things you can do to prevent overwhelm when starting online courses, coaching programs, etc.
October 14, 2021
E284 How To Liven Up Virtual Events
Today, Dave talks about cool and innovative ways to liven up virtual conferences and events.
October 07, 2021
E283 Keeping Track Of Marketing Tests
Today, Dave talks about what you need to keep track of when you conduct marketing tests to maximize the effectiveness of your marketing initiatives.
September 30, 2021
E282 The Future of Marketing Platforms
Today, Dave talks about how Apple’s Privacy Policy could change the future of marketing.
September 23, 2021
E281 What Do You Really Want?
Today, Dave talks about ways to help you discover what you really want in business and in life.
September 16, 2021
E280 When Wealth Can Be A Liability To A Business
Today, Dave talks about how wealth can actually negatively affect your business.
September 09, 2021
E279 A Critical Factor For Ecommerce Success
Today, Dave talks about what major online stores and Ecommerce online properties have in common that is critical to their success.
September 02, 2021
E278 When Should You Throw In The Towel?
Today, Dave talks about what you need to evaluate to decide whether or not to move forward with certain projects and initiatives.
August 26, 2021
E277 The Warning Label For Warning Labels
Today, Dave talks about how certain warning labels may make us fearful and shares his perspective on how this should factor into your decision making when choosing a product.
August 19, 2021
E276 How To Make Your Event Tickets Irresistible
Today, Dave talks about ways to catapult your event ticket sales.
August 12, 2021
E275 Five Sales Lessons from the Pandemic
Today, Dave talks about what can motivate and close a sale or lose a sale as we continue to navigate through the pandemic.
August 05, 2021
E274 Robot Writing
Today, Dave talks about an exciting new robot writing tool that can write most of your marketing messaging for you.
July 29, 2021
E273 3 Clarifying Questions When Creating Info Products
Today, Dave talks about the 3 questions you should ask to ensure your info products are generating the desired leads.
July 22, 2021
E272 3 Things Most People Don't Know About Local Search Results
Today, Dave talks about ways to improve your local Google search results.
July 15, 2021
E271 Got The Right Marketing Tools?
Today, Dave talks about which marketing tools to use to generate positive ROI. Here is where you can get the list of marketing tools Dave discusses in the podcast...
July 08, 2021
E270 Where Are You On The Hierarchy of Trust?
Today, Dave talks about ways to build customer trust with your marketing.
July 01, 2021
E269 Confirming Confirmations
Today, Dave talks about the ways companies are sending customers confirmations and what it means to both the company and the customer.
June 21, 2021
E268 Tips for Marketing To Seniors
Today, Dave gives insightful tips about how to make your website and online marketing presence more senior friendly.
June 14, 2021
E267 Marketing AI Is On The Way
Today, Dave talks about the many ways Artificial Intelligence is impacting marketing and reviews the types of AI tools that are available.
June 07, 2021
E266 Has Your Marketing Data Been Disrupted
Today, Dave talks about what you need to do to preserve the integrity of your marketing data in the wake of Apple’s update to the operating system that gives people the choice as to whether or not they want their online activity to be tracked.
May 31, 2021
E265 Successful Outreach On LinkedIn
Today, Dave talks about ways to engage on LinkedIn to maximize your time spent and the quality of your connection results.
May 24, 2021
E264 Is SEO Worth It?
Today, Dave talks about ways to ensure your SEO strategy is worth your investment.
May 17, 2021
E263 Getting The Most Out of Your Content
Today, Dave talks discusses innovative ways to utilize your content.
May 10, 2021
E262 Wrapping Education Around Your Product
Today, Dave talks about the importance of education and training on your product or service to ensure your client’s success.
May 03, 2021
E261 Zeroing In On Your Target Market
Today, Dave talks about the top 3 places to target your audience.
April 26, 2021
E260 Should You Stay In Your Lane?
Today, Dave talks about things to consider before a company should venture outside of their area of expertise.
April 19, 2021
E259 Where Is Your Marketing Focus?
Today, Dave talks about what your marketing focus should be to keep your business thriving.
April 07, 2021
E258 Straight Forward Marketing Results Tracking
Today, Dave talks about which elements of your marketing strategy to track in order of importance and provides the recommended cadence for reviewing the results of your marketing initiatives.
April 05, 2021
E257 CRMs for Small Teams
Today, Dave gives suggestions on which CRM systems are best for small teams. Here are the links to his top picks: ActiveCampaign: FG Funnels:
March 29, 2021
E256 Getting Caught Up
Today, Dave gives helpful tips to help you get things caught up.
March 22, 2021
E255 What's The Vibe To Attract Your Tribe
Today, Dave talks about ways businesses tend to attract their tribes and poses important questions to help determine what vibe your business may be giving off and where it stands with your current and future customers.
March 15, 2021
E254 The Evolution of Social Automation
Today, Dave discusses the evolution of social media automation and offers an interesting perspective regarding its current state.
March 08, 2021
E253 A Sales Person's Best Friend
Today, Dave talks about the keys to doing well in sales.
March 01, 2021
E252 The Fastest, Easiest Way To Get Profits Into Your Business
Today, Dave talks about ways to quickly generate profit from your marketing with special guest and renowned copywriter, Karl Freitag.
February 22, 2021
E251 Mining New Gold from Old Markets
Today, Dave talks about ways to discover new opportunity from old markets.
February 15, 2021
E250 The Main Goal of Business (and the antidote for failure)
Today, Dave shares what the main goal of business should be to ensure continued success.
February 08, 2021
E249 Get It All On One Pager
Today, Dave talks about the power of a one pager and provides information on how to obtain an example of one by visiting:
February 01, 2021
E248 Lessons from the Best Selling Book in the World
Today, Dave talks about the most read book in the world and how a certain translation can uncover new meaning and understanding.
January 25, 2021
E247 A Quick Tip and Some Great Advice When Copywriting
Today, Dave shares some helpful copywriting tips and advice from renowned experts Michael Stelzner and Ray Edwards.
January 18, 2021
E246 Get To The Clubhouse
Today, Dave talks about the benefits of Clubhouse, touted to be the hottest new social media platform.
January 11, 2021
E245 Trade Your Mouse for A Pencil
Today, Dave talks about the benefits of using the Apple Pencil instead of your mouse to add “zoom” to your Zoom meetings.
January 04, 2021
E244 Is It Time For You To Pivot?
Today, Dave talks about the power of pivoting to remain relevant and innovative.
December 28, 2020
E243 Evaluating The Health of Your Marketing Systems
Today, Dave talks about the questions to ask and provides a scorecard to help you evaluate the effectiveness of your marketing. To get the SMT Marketing Systems Scorecard visit or text the word scorecard to 773-770-4377.
December 21, 2020
E242 The Secret To Prioritizing Your Marketing Projects... Put Them On ICE
Today, Dave describes the “ICE” method for prioritizing your marketing projects.
December 14, 2020
E241 Five Things To Do Before Giving Up On A Marketing Approach
Today, Dave talks about 5 critical items you need to assess before abandoning or changing a marketing strategy.
December 07, 2020
E240 The Hidden #1 Productivity Killer
Today, Dave talks about how to increase productivity and be happier and healthier using strategies from the book, “Indistractable: How to Control Your Attention and Choose Your Life,” by Nir Eyal.
November 30, 2020
E239 Possible Purchases
Today, Dave shares his system on how to avoid impulse buys during the holiday season when inundated by special offers.
November 23, 2020
E238 Lessons From A Masterful Marketing Challenge
Today, Dave talks about Jay Abraham’s seminar on becoming preeminent in your marketplace and shares important insights and highlights from the program.
November 16, 2020
E237 Lessons Learned From A Brutal Marketing Challenge
Today, Dave talks about two intensive virtual marketing seminars that he signed up for and attended at the same time.
November 09, 2020
E236 How To Turn FOMO Into Sales
Today, Dave talks about how to use Fear of Missing Out (FOMO) to generate and increase sales.
November 02, 2020
E235 Keep the Party Going with Nurture Campaigns
Today, Dave talks about ways to keep customers engaged with nurture campaigns.
October 26, 2020
E234 Google Warnings You Should Not Ignore
Today, Dave talks about the importance of heeding messages sent through Google My Business to ensure your company’s website does not fall prey to scams.
October 19, 2020
E233 Better Marketing in 10 Minutes
Today, Dave gives a series of tips on how to cut down on confusion and improve your marketing.
October 12, 2020
E232 You'll Never Make It!
Today, Dave discusses the importance of having an organization system such as a CRM to manage your sales pipeline effectively.
October 05, 2020
E231 LinkedIn Speaks
Today, Dave shares a tip about how you can add audio to your LinkedIn profile.
September 28, 2020
E230 Let’s Chat
Today, Dave talks about how the importance of chat applications to engage with a prospect in real time.
September 21, 2020
E229 Apple Throws A Monkey Wrench Into Your Marketing Engine
Today, talks about how Apple’s recently launched Intelligent Tracking Prevention (ITP) feature on Safari may affect your marketing.
September 14, 2020
E228 How To Name A New Business
Today, Dave describes the process to select an ideal name for your new business.
September 07, 2020
E227 Time To Shine
Today, Dave talks about the things you can take stock of and change now to prepare your business to ensure you come out ahead during the recovery.
August 31, 2020
E226 Is Engagement Just Another Word For Addicting?
Today, Dave talks about social media platforms and the technology and tactics they use to keep you coming back.
August 24, 2020
E225 Lead Generation Lesson: How to avoid getting bitten by
Today, Dave shares his experience in feeling the proverbial bite when lead generation company, did not stand behind the quality of their leads.
August 17, 2020
E224 The Ant Philosophy
Today, Dave talks about how we can apply Jim’s Rohn’s “Ant Philosophy” to help get through current challenging times in business and life.
August 10, 2020
E223 Hitting The Wall
Today, Dave talks about ways to break up the monotony of working from home and quarantining.
August 03, 2020
E222 10 Ways To Increase Value
Today, Dave gives 10 helpful tips that will help you increase the value of your product or service.
July 27, 2020
E221 How Buyers Judge Value
Today, Dave talks about how buyers judge value by using emotional and logical filters.
July 20, 2020
E220 Four Questions You Need To Qualify Your Buyer
Today, Dave talks about using the BANT system for qualifying prospects.
July 13, 2020
E219 Time To Earn Your Pay
Today, Dave explains ways to meet your clients’ needs during these times of change to present solutions that will keep them thriving.
July 06, 2020
E218 Going To Zero - Part 2
Today, Dave talks about the choices for a mailing address after moving to a virtual office.
June 29, 2020
E217 Going To Zero - Part 1
Today, Dave talks about moving an established office into a remote model and walks through the steps for a smooth transition.
June 22, 2020
E216 Two Things That Move People To Buy
Today, Dave discusses the two sales techniques that get the sale, citing Chet Holmes’ proven strategy.
June 15, 2020
E215 Time To Review Your Reviews
Today, Dave give tips on ensuring your product and company reviews are up-to-date and reflective of positive feedback.
June 08, 2020
E214 Want More Buyers... Try This!
Today, Dave discusses risk reversal techniques that can help attract more buyers and generate more sales.
June 01, 2020
E213 How To 10X Your Audience Without 10X The Effort
Today, Dave talks about ways to leverage various marketing platforms to extend your reach.
May 25, 2020
E212 The Right Message For A Recession
Today, Dave talks about the importance of messaging as people navigate through uncertain times.
May 18, 2020
E211 There Is No Harm In Asking
Today, Dave talks about ways that marketers can get the responses they are looking for from their audiences and cites Ryan Levesque’s book, "Ask." to explore how.
May 11, 2020
E210 Instant Buyer's Remorse
Today, Dave talks about a recent online transaction gone bad and how to avoid this as both a consumer and if your company is the seller.
May 04, 2020
E209 Return from Thud Factor
Today, Dave talks about ways to make impact in a shorter time frame with your marketing.
April 27, 2020
E208 How To Take Feedback
Today, Dave talks about methods to capture feedback from your customers and successfully make the improvements that are identified in the process.
April 20, 2020
E207 The Wisdom of 2-Step Order Forms
Today, Dave talks about the effectiveness of online 2-step order forms and sales funnels and gives away a free strategy session to help drive home how.  Click the link below to sign up to receive a 14-Day Free Trial of Clickfunnels and Dave's special offer of helping you 1 on 1 to map out your funnel:
April 13, 2020
E206 The Power of BOGO
Today, Dave talks about how buy one, get one free offers work well with certain items but not others.
April 06, 2020
E205 How To Tell Your Advertising Is Working
Today, Dave gives an anecdotal way of how to measure advertising success during this unprecedented time.
March 30, 2020
E204 Can You Afford It?
Today, Dave talks about getting past your fears during these uncertain times to make the overall picture better for your company.
March 23, 2020
E203 Leave Corona Out of Your Marketing
Today, Dave talks about the importance of avoiding mention of Coronavirus in your marketing to ensure sensitivity to your customers and prospects during this difficult time.
March 16, 2020
E202 How To Make Better Decisions In A Crisis
Today, Dave outlines ways that leaders can help their teams in times of crisis.
March 09, 2020
E201 Tools To Go Virtual
Today, Dave discusses some of the tools that can help make working from home more seamless.
March 02, 2020
E200 How To Be A Successful Failure
Today, Dave discusses how to hone in on the successes amidst marketing failures.
February 24, 2020
E199 Who Can You Serve?
Today, Dave discusses how to unlock a person’s thinking to help you discover which types of clients your company would most successfully engage with, citing the book, The Dan Sullivan Question.
February 17, 2020
E198 Keeping Up Your Personal Brand
Today, Dave discusses how your personal brand is affected by the colors you wear from your wardrobe to your hair and nail color and explains how a color consultant can conduct a color analysis to ensure you are looking your best and staying on brand.
February 10, 2020
E197 Syncing Your Offers
Today, Dave discusses the best practices of how to convey offers on your website and align them with your customers during their visits to your site.
February 03, 2020
E196 What is the Best BUY Button Color?
Today, Dave discusses how a website’s “buy” button color can make a huge difference in conversions.
January 27, 2020
E195 Would You Pay $24.99 For French Fries?
Today, Dave discusses how new, innovative packaging can increase the value of your existing product or service and highlights Disney’s new light-up Millennium Falcon French Fry Bucket.
January 20, 2020
E194 FanFlop
Today, Dave talks about the Dr. Pepper College Football Fansville TV commercial series and how the advertisers have left fans in the dark by not getting the message across clearly.
January 17, 2020
E193 I've Been Mossed
Today, Dave talks about an incident with an affiliate marketing partner that stole a sale rather than following the proper affiliate protocol.
January 06, 2020
E192 Change of Planner...
Today, Dave reviews 5 different planners to help you find the right one for you to keep you organized in the new year and beyond.
December 30, 2019
E191 Tracking Your Personal Results
Today, Dave talks about successfully using a planner to ensure you stay on track with your professional and personal goals throughout the year and to allow you to right the course timely should things get off track.
December 23, 2019
E190 Some Scary Lessons in Marketing
Today, Dave talks about the importance of keeping your eyes on the data and facts in your marketing initiatives while keeping an open mind so that decisions to change direction are not made in haste.
December 16, 2019
E189 Creating A Path For Your Prospects
Today, Dave talks about the importance of forging a path to connect with your prospects by making sure your online presence is representative of your brand and marketing goals.
December 09, 2019
E188 Can Providing Value Go Too Far?
Today, Dave talks about how marketers can avoid blowing a future with a customer by not giving away too much just to get a quick sale, especially during Black Friday and Cyber Monday when discounts and offers are most competitive.
December 02, 2019
E187 Who Has The Time?
Today, Dave talks about the many Black Friday and holiday offers that marketers have sent him over the last couple of weeks and the importance of managing your time over the holidays and avoiding purchases that may create additional work so that you can unplug and take that well deserved holiday break.
November 25, 2019
E186 Pony Blunder
Today, Dave talks about the potential implications of misnaming a product  after Ford’s recent release of the new electric Ford Mustang Mach-E, with a name that implies speed and horsepower, yet it is essentially an SUV with none of the traditional Mustang features.
November 18, 2019
E185 Holiday Ad Management
Today, Dave gives tips on how to spend wisely on digital advertising during the holiday season.
November 11, 2019
E184 B2B Social Media
Today, Dave shares insights into which social media platforms are best for reaching a B2B audience.
November 04, 2019
E183 Expanding Your Business With Franchising
Today, Dave talks about how franchising can be a great way to grow your business.
October 28, 2019
E182 Building Multi-location Websites
Today, Dave talks about the benefits of creating separate websites for franchises and businesses with multiple locations.
October 21, 2019
E181 Building Franchisor Websites
Today, Dave talks about the do’s and don’ts of building franchisor websites to make sure your customer audience does not get confused with your franchise opportunity audience.
October 14, 2019
E180 What's Your Product Shelf Life?
Today, Dave talks about the importance of determining how long your product will be viable and ways to extend its shelf life.
October 11, 2019
E179 Are You Thinking Big Enough?
Today, Dave talks about stepping out of your comfort zone to focus on projects with bigger potential.
October 10, 2019
E178 How To Focus Your Marketing Efforts
Today, Dave shares tips on what you need to do to keep your marketing focused on the most important things.
October 09, 2019
E177 Growing You Prospect List Before Your Product
Today, Dave talks about ways you can build your prospect list before your product launches to improve launch success and avoid pitfalls.
October 08, 2019
E176 Making Sure There Is A Market
Today, Dave talks about critical components to look for to make sure that you have a viable market for your product.
October 07, 2019
E175 Being The Face Of Your Company
Today, Dave talks about the pros and cons of being the face of your company.
October 04, 2019
E174 Taking The Leap
Today, Dave gives insights into what you must build in your prospect to get them to feel certain that your company’s products or services are right for them and to act.
October 03, 2019
E173 Marketing Needs A Bigger Pond
Today, Dave discusses 5 ways to expand and create a bigger pond to target and reach more prospects.
October 02, 2019
E172 Getting Before and Afters Right
Today, Dave talks about the different types of before and after photos and the purpose and best practices for utilizing each to capture your audience’s attention.
October 01, 2019
E171 Upgrading Clients To Recurring Revenue
Today, Dave talks about the power of recurring revenue and how it can transform your business and shares two simple tips that can turn your clients into recurring revenue clients.
September 30, 2019
E170 Are You Intelligent, Creative and Skilled?
Today, Dave gives insightful tips on the importance of prioritization in self and professional development.
September 27, 2019
E169 Podcast Revenue Forecast... $0
Today, Dave talks about how to get real value out of your podcast by having a solid back end sales process.
September 26, 2019
E168 Show Me The Way - Lessons From Amazon
Today, Dave talks about his lessons learned from launching new products on recently and gives tips on the best ways to navigate through the many complexities to get your products entered and launched successfully.
September 25, 2019
E167 Marketing That Is On Point
Today, Dave gives valuable advice about how to fine tune your email marketing content to capture and keep your audience’s attention.
September 24, 2019
E166 Engaging Your Audience At Tradeshows
Today, Dave talks about best practices for tradeshow sponsors and vendors to help them engage their audience and build relationships with prospects and clients, while leaving a positive, lasting impression.
September 23, 2019
E165 Making New Plans
Today, Dave talks about the importance of having and updating your company’s business and marketing plans.
September 20, 2019
E164 A Marketing Motto To Live By
Today, Dave talks about one of the most revered marketing mottos in the world and elaborates on ways you can successfully follow it.
September 19, 2019
E163 Marketing That Will Make You Proud To Be A Marketer
Today, Dave talks about the importance of giving back with your marketing efforts to help charities in need.
September 18, 2019
E162 Tricks Are For Kids
Today, Dave talks about fly-by-night marketing tricks and what to focus on instead to build a solid and successful business.
September 18, 2019
E161 Three Factors That Make Clients Want To Leave
Today, Dave talks about several hot buttons that can make your clients walk out the door and gives helpful tips on what you can do to ensure they stay.
September 16, 2019
E160 What Is Better Than FREE?
Today, Dave talks about the power of a free offer and puts it to the test by offering a free gift to his audience.
September 13, 2019
E159 Is Using 3rd Party Data Evil?
Today, Dave explores the crackdown on the use of 3rd party data in digital marketing and the implications to progress that new regulations may impose.
September 12, 2019
E158 The Next Big Marketing Buzzword… Intent (Part 2)
Today, Dave focuses on Google in Part 2 of his two-part series about intent marketing and how new limitations to Facebook and Google have changed the game and can leave marketers flying blind.
September 11, 2019
E157 The Next Big Marketing Buzzword... Intent (Part 1)
Today, Dave kicks off a two part series about intent marketing and how new limitations to Facebook and Google have changed the game and can leave marketers flying blind.
September 10, 2019
E156 Marketing That Gives Marketers A Bad Name
Today, Dave talks about what can happen when marketers roll out and market products that are not ready and fall short of promises and expectations.
September 09, 2019
E155 Instagram Burnout
Today, Dave shares his perspectives on the recent trend of Instagram photos and influencers switching from high quality, perfectly staged photos to untouched, real life pics and explores and offers perspectives on how you can differentiate on quality if quality is equated to being fake.
September 06, 2019
E154 How To Reduce Competition
Today, Dave talks about different ways to reduce competition. From developing products and services that tackle a tough problem and creating a contrarian product or service to finding things with a large barrier to entry, these helpful tips will help your business knock out the competition.
September 05, 2019
E153 Getting Your Niche Right
Today, Dave defines and discusses the true meaning of the niche in the marketing world as the problems you solve for your target audience – not your target audience, as is commonly thought.
September 04, 2019
E152 Royalty-Free Doesn't Mean Free Free
Today, Dave explains the many nuances involved with selecting “free” images for use in marketing and navigates us through the various licensing options, alternatives such as hiring a professional photographer, creative commons usage, and more.
September 03, 2019
E151 Are Industry Specialists Worth the Money?
Today, Dave discusses the pros and cons of hiring an industry specialist and explains the two areas of experience that are critical and necessary for them to possess to ensure a successful partnership.
September 02, 2019
E150 One Critical Piece If You Are Running Ads On Facebook
Today, Dave talks about the importance of having someone monitor your Facebook page if you are running ads and why this so important.
August 30, 2019
E149 Increasing Email Deliverability
Today, Dave gives us important tips on how to keep your email marketing lists clean to increase your open and click rates and to stay out of the dreaded spam filters.
August 29, 2019
E148 How To Increase Perceptions Of Quality
Today, Dave talks about what business owners can do to increase the perceived value of your products.
August 28, 2019
E147 Capturing Quality Remote Interviews For Podcasts
Today, Dave gives 5 helpful tips to ensure that your remote podcast interviews sound great.
August 27, 2019
E146 Do You Need More Publicity?
Today, Dave talks about his new Free Publicity Cheatsheet which is a free resource that offers 10 ways to get more publicity for your business.
August 26, 2019
E145 Should I Use A Countdown Clock?
Today, Dave talks about creating a sense of urgency with offers in your sales funnels by adding “limited time” elements to get your audience to act quickly to get the best deals.
August 23, 2019
E144 To Close Or Not To Close The Post
Today, Dave talks about the implications of closing posts in Facebook Groups when negative comments and discussions are made and offers perspectives into resolution.
August 22, 2019
E143 What Traffic Should I Test?
Today, Dave talks about the importance of identifying and testing the traffic in your sales funnel.
August 21, 2019
E142 What Should I Test On My Sales Funnel?
Today, Dave shares tips on testing to ensure your ClickFunnels sales funnel is generating maximum results. From testing the headlines, offers and AB tests on pricing to the order form and satisfaction guarantee, you don’t want to miss these best practices.  
August 20, 2019
E141 Three Simple Tips For Better Audio Recordings
Today, Dave gives us 3 simple tips to improve the sound quality of your audio recordings. 
August 19, 2019
E140 Getting Started In The Podcasting Industry
Today, Dave shares some great nuggets from Gregg Clunis, whose Tiny Leaps, Big Challenges podcast helped revolutionize the industry.
August 16, 2019
E139 Podcasting Tips from Kate Erickson
Today, Dave shares important podcasting tips from writer and podcaster, Kate Erickson while attending the Podcast Movement conference in Orlando, FL. 
August 15, 2019
E138 I'm A Superfan
Today, Dave tells us about his chance meeting with renowned podcaster and author, Pat Flynn and how important podcasting is in building community. 
August 14, 2019
E137 Getting The Most Out Of A Conference
Today, Dave gives us helpful tips about maximizing your time and results at conferences. 
August 13, 2019
E136 Tossing and Turning
Today, Dave updates us on how he faced a recent unexpected business challenge and emerged successful by believing in his team. 
August 12, 2019
E135 Don't Lock Up
Today, Dave outlines positive steps to follow when your business is faced with an unexpected challenge.
August 09, 2019
E134 This Bot Is For You!
Today, Dave talks about effective use of a website chatbot to engage visitors.
August 08, 2019
E133 Pumping Up Your Email Subject Lines With Emojis
Today, Dave talks about spicing up your email subject lines with emojis.
August 07, 2019
E132 Can An Unmute Button Make The Difference?
Today, Dave discusses video advertising platforms and the new trend of closed captioning with muted sound.
August 06, 2019
E131 Positioning For The Long Haul
Today, Dave talks about how you can make sure your business is properly positioned.
August 05, 2019
E130 Filling In The Gaps
Today, Dave talks about how to fill in the gaps in your sales and marketing data. 
August 02, 2019
E129 Sometimes You Have To Go Old School
Today, Dave talks about what to do if some of the more modern approaches to marketing aren't working.
August 01, 2019
E128 Put It On Lock Down
Today, Dave talks about considerations for keeping your CRM clean.
July 31, 2019
E127 Just Blowing Smoke
Today, Dave discusses perceptions of offers. Are they legitimate reasons for parts of your offer or are they just marketing hype.
July 30, 2019
E126 An Irresistible Offer
Today, Dave dissects an offer he found to be irresistible. He shares the components and the psychology.
July 29, 2019
E125 Give Me A Break
Today, Dave talks about staying in top mental condition even when the fur is flying.
July 26, 2019
E124 Can You Keep A Secret?
Today, Dave talks about one of the most powerful attraction techniques in marketing.
July 25, 2019
E123 Please Repeat That
Today, Dave talks about ways to go about getting repeat business and referrals.
July 24, 2019
E122 What's the BIG idea
Today, Dave talks about places he goes to for marketing inspiration.
July 23, 2019
E121 Facebook's New Deal
Today, Dave talks about new ad sizes in Facebook and what that means for marketers.
July 22, 2019
E120 Look Around
Today, Dave talks about ways to lower or remove risk from your marketing.
July 19, 2019
E119 Are You Empowering Your Team to Make Decisions?
Dave discusses the importance of empowering your team to keep your customers satisfied.
July 18, 2019
E118 Using Bonuses in Webinars
Today, Dave outlines 3 simple steps to maximize webinar results using bonuses.
July 17, 2019
E117 How Are We Looking?
Today, Dave shares some things you should check on to make sure your website is looking good on mobile.
July 16, 2019
E116 How To Tell If A Prospect Is Just Picking Your Brain
Today, Dave talks about how to spot the prospect who is not a serious buyer before they waste a ton of your time. There are always exceptions, but these methods have smoked out a few tire-kickers.
July 15, 2019
E115 Benefits of Binging
If you ever wanted to learn something quickly, today's podcast is for you. Dave talks about the full immersion method of learning and specific techniques for getting the deepest understanding.
July 12, 2019
E114 Our Favorite B2B Sales Tool
Today, Dave talks about B2B sales prospecting tools. Which one helped him solve a tough sales challenge? Listen in to find out.
July 11, 2019
E113 Three Choices For Expanding Local Search
Today, Dave talks about how you can expand the geography of your local business in Google.
July 10, 2019
E112 All Paths Lead To... You!
Today, Dave talks about the 2 main ways to grow your list and get customers using Social Media.
July 09, 2019
E111 The Amazon Channel
Today, Dave talks about the impact Amazon is having on online sellers and strategies to consider. This article was referenced in the podcast...
July 08, 2019
E110 Is It Worth It?
Today, Dave talks about taking on the right projects for your business.
July 05, 2019
E109 It Is Okay To Be Lazy
Today, Dave talks about the impact of summer and the benefits of chillin.
July 04, 2019
E108 Ship It To Me
Today, Dave talks about the impact Amazon is having on customer expectations 
July 03, 2019
E107 Goal!
Today, Dave talks about mid-year course corrections.
July 02, 2019
E106 Clean Up Your Act!
Today, Dave talks about how to get things back under control.
July 01, 2019
Getting Traction: Your Guarantee
This is the fourth and final episode in our 4 part series where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business by Gino Wickman, BenBella Books, Inc.. Kindle Edition. 
June 28, 2019
Getting Traction: Your Proven Process
This is the third episode in a 4 part series this week where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business by Gino Wickman, BenBella Books, Inc.. Kindle Edition. 
June 27, 2019
Getting Traction: Three Uniques
This is the second episode in a 4 part series this week where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business by Gino Wickman, BenBella Books, Inc.. Kindle Edition. 
June 26, 2019
Getting Traction: The List
This is the first episode in a 4 part series where Dave is taking a deep dive into the Marketing Strategy section of Traction. Excerpts come from Traction: Get a Grip on Your Business by Gino Wickman, BenBella Books, Inc.. Kindle Edition. 
June 25, 2019
Moe's Customer Care Wins!
Today, Dave discusses his experience at Moe's Southwest Grill in Lake Mary, Florida on Saturday June 22, 2019. You often hear talk of customer service and customer delight well, there is another level above that. Even though corporate still needs to re-evaluate the Adobo Chicken recipe, this shows the team can make the difference.
June 24, 2019
Reaching Hard To Reach Audiences
Today, Dave talks about how to reach the hard to reach audiences. Here is the GOAT Episode mentioned in this podcast...
June 21, 2019
Go It Alone
Today, Dave talks about some realities of husband and wife teams running a business together.
June 20, 2019
Gone Without A Trace
Today, Dave talks about how to make sure the information about your business stays around for the long haul.
June 19, 2019
Leaving A Lasting Impression
Today, Dave talks about how to quickly improve a website.
June 18, 2019
Instant Replay
Today, Dave talks about a simple method to help you get the most out of life.
June 17, 2019
The 5 Phases Of Creativity
Business owners and marketers are always creating things... new products, ads, copy, video, and solutions. Today, Dave shares his creative process in hopes it will help you to be more creative.
June 14, 2019
How To Snap Out Of A Funk
It happens to every human, something or someone puts us in a bad mood just when we need to write something or create something. Rather than be tormented, Dave talks about how to break that funk and get back to being your creative self.  Some of the resources mentioned on the podcast... Healing Essence song on Reiki Essence album, Meditations for Manifesting by Wayne Dyer Audio and/or Secrets To Manifesting Your Destiny by Wayne Dyer.
June 13, 2019
Will They Go Looking For It?
Today, Dave talks about breaking Cardinal Rules and powerful content options.
June 12, 2019
Can You Handle 30 Seconds Worth?
Today, Dave is talking about some disturbing trends in video watching behavior and how it is impacting ad length.
June 11, 2019
Facing Facebook Rejection
Today, Dave talks about lessons learned when using video on Facebook ads.
June 10, 2019
Playing The Facebook Ad Game
Today, Dave talks about what you are likely to experience when running ads on Facebook. Listen to this podcast and you will be prepared.
June 07, 2019
12 Tips For First Time Video Talent
Today, Dave shares a few tips for the first-time video talent. These are things, you as the video talent, can make your videos better.
June 06, 2019
Is It Time To Rebrand?
Today, Dave talks about some of the situations, causes and events that can force a rebrand. The end of an era for Apple iTunes.
June 05, 2019
Domain Strategies
Today, Dave talks about one of the most important pieces of marketing real estate on the web... your company's web address. Whether you call it a domain, a URL or a web address it is very important. Here are the domain strategies you can use to rank higher, be easier to find and get better results from you website.
June 04, 2019
When Postcards Are A Good Bet
Today, Dave talks about Postcard mailings. Postcards are an old school marketing method that still works today. We are covering where you should consider using them. If you want to try it, call Sales & Marketing Technologies 407-682-2222 and we'll be happy to connect you with our partners in the industry.
June 03, 2019
Serious Commitment
Dave is talking about the serious long-term commitment required for successful marketing in today's digital environment. Do you have the stomach for it? Listen to find out.. 
May 31, 2019
Right After This Message From Our Sponsors
Today, Dave talks about some of the frustrations of video streaming ads and what services could do to make their users happy, Hulu, Sling, Amazon Prime video, Netflix here is some feedback for you. 
May 30, 2019
Keep Your Eyes On Your Own Paper
The last in the series of traps blocking the business owner success. This one should keep you on the straight and narrow.
May 29, 2019
Are You From Tazmania?
Today, Dave continues the series on traps blocking the business owner from success. This one will spin you around.
May 28, 2019
On A Mission
Today, Dave talks about how Mission BBQ aligned its' brand top to bottom.
May 27, 2019
Stubborn As A Mule
Today, Dave continues the series on traps blocking the business owner from success. Don't fight me on this one!
May 24, 2019
I'm Starving
Today, Dave continues the series on traps blocking the business owner from success. You have to find the delicate balance on this one.
May 23, 2019
See You On The Other Side
Today, Dave continues the series on things holding the business owner back from success. Get past this and you are well on your way.
May 22, 2019
Not Everything That Glitters Is Gold
Today, Dave talks about one of the things that can endanger the success of the entrepreneur..
May 21, 2019
Who Do You Love?
Today, Dave talks about a most important lesson in marketing.
May 20, 2019
Give It TEMI
Today, Dave shares an inside tip from Jim Edwards the creator of Funnel Scripts
May 17, 2019
How To Create Your Action Plans
Today, Dave talks about how to take your ideas and turn them into action plans.
May 16, 2019
How To Stay On Track
Today, Dave delivers a couple tips to help you stay on track with sales goals and projects.
May 15, 2019
No Comparison
Today, Dave talks about how to keep self-defeating thoughts out of the brain.
May 14, 2019
The Secret To Our Success
Sales & Marketing Technologies celebrates its' 28th year anniversary. Dave shares 3 things that has kept SMT in the game all these years. 
May 13, 2019
How to Hold Your Sales and Marketing Team Accountable
Today, Dave talks about metrics to track to get results from your team
May 10, 2019
Winning The Marketing Race
Today, Dave talks about how to play to win in online marketing.
May 09, 2019
Is Your Website Unsecure?
Today, Dave talks about that pesky message "Website Unsecure" and what to do about it.
May 08, 2019
In case of Emergency
Today, Dave talks about what a business should have in place in case email communication is cut off with your clients.
May 07, 2019
How To Be More Productive Without Killing Yourself
Today, Dave talks about some counter-intuitive measures to be more productive.
May 06, 2019
Is It Time To Burn Your Boats?
Today, Dave talks about when to go all in on change... or perhaps there is another way.
May 03, 2019
Is It Time To Turn Your Battleship?
In this age of disruption, every business will be faced with decisions that radially affect the future and survival of the business. Today, Dave talks about how to detect if your business is in trouble and how to make the gut-wrenching decision to proceed with radical change.
May 02, 2019
How To Sell A $997 Service In 1 Visit
Today, Dave talks about what is required to sell high-dollar services in one shot.
May 01, 2019
Don't Fry Your List
Today, Dave talks about the dangers of participating in affiliate product launches
April 30, 2019
How To Jumpstart Your Sales Funnel
Today, Dave talks about the key success drivers in your sales funnel and what is required for the critical transition from free to paid offers.
April 29, 2019
Tapping the School of Hard Knocks
Today, Dave talks about the exploding market in self-education and how you can take advantage of it. Here is a link to the Tony Robbins platform mentioned in this podcast. 
April 26, 2019
Hitting Your Goals
Today, Dave talks about systems and software to help you hit your goals.
April 25, 2019
Simple and Effective Lead Management
Today, Dave talks about how to set up your intake systems so you have great follow up and nothing falls through the cracks.
April 24, 2019
Quality Sales Training
Today, Dave shares his Top 10 sales trainers. You have to find the right sales trainer for your business. Here is Dave's list of top trainers.... Zig Ziglar, Brian Tracy, Tom Hopkins, Jeffery Gitomer, Greta Schulz, David Sandler, Patrick Valtin, Grant Cardone, Jack Daly, Chet Holmes
April 23, 2019
You Gotta Be You In Selling
Today, Dave talks about where you have to draw the line when selling.
April 22, 2019
Was I Sold A Bill Of Goods
Today, Dave talks about his experience putting in a new network and what can be done better.
April 19, 2019
How to Get Great Website Copy Without All The Headaches
Today, Dave talks about a cool tool for writing copy called Funnel Scripts. To learn more about this amazing tool, Click Here.
April 18, 2019
A Simple Way To Engage With Your Website Visitors
Today, Dave talks how to get website visitors involved with your company.
April 17, 2019
Outrageous Promotions
Today, Dave talks about one outrageous promotion that captured his attention.
April 16, 2019
Being The Happy Tax Payer
Today, Dave talks about maintaining a positive attitude even while writing your check to the IRS.
April 15, 2019
Becoming An Authority
Today, Dave gives a step-by-step method to start you down the path of becoming an authority. 
April 12, 2019
Proper Website Expectations
Today Dave discusses the reality of marketing in today's competitive environment and what it takes to be successful.
April 11, 2019
Integrating Point Of Sale With Your Website
Getting ramped up in the retail selling game? Here is one way to get everything up and running quickly and easily. Products mentioned in this podcast. Shopify...
April 10, 2019
How to Turn Your Problems Into Products
As a follow up to yesterday's podcast, Dave talks about how to turn your customer's problems into products that will interest them.
April 09, 2019
Problems Are Opportunities
Marketers always need to be looking for opportunities. Today, Dave talks about the mindset needed to spot opportunity.
April 08, 2019
Choosing Your Brand Name
Today, Dave talks about important considerations when choosing a brand name. Also, covered in this episode, the pros and cons of brand extensions. Examples mentioned Bridgestone, Nike and Tiger Woods.
April 05, 2019
What To Do If Your Leads Aren't Buying
Today, Dave talks about some of the steps you can take to get your sales funnel producing sales.
April 04, 2019
How to Get More Clients Without Having to Sell
Lots of people don't like to sell. Today, Dave talks about how to use website marketing technologies to reduce or eliminate your need to be involved with the sales process. Mentioned in this podcast... ClickFunnels and Shopify
April 04, 2019
Communication Breakdown
Today, Dave talks about generational communication preferences 
April 03, 2019
Getting Your Marketing Back On Track
Today, Dave talks about how to make sure you are focusing on the right things to move your business forward..
April 01, 2019
Local Services Marketing - Getting Reviews, Testimonials and Referrals
Local Services Marketing 5 of 5. Dave shares ways to get more Reviews, Testimonials and Referrals. Services mentioned in the podcast... and
March 29, 2019
Local Services Marketing - Promoting Your Website
Local Services Marketing 4 of 5. Dave shares ways and places to promote your local services website.
March 28, 2019
Local Services Marketing - Ingredients for a Successful Website
Local Services Marketing 3 of 5. Dave shares some ideas on what to include in a successful services marketing website.
March 27, 2019
Local Services Marketing - Getting the Website Right from the Customer's Point of View
Local Services Marketing 2 of 5. Dave shares how to ensure the website visitor gets what they need
March 26, 2019
Local Services Marketing - Getting Started
Local Services Marketing 1 of 5. Dave covers considerations when marketing a local services business.
March 25, 2019
Redesigning Your Website
Today, Dave answers the question... When should you redesign your website.
March 22, 2019
Selling High Ticket Items
Today, Dave talks about how to sell high ticket items online. 
March 21, 2019
How To Kill Off Your Referral Partners
Today, Dave shares his experience with retaining referral partners. What works and what doesn't. 
March 20, 2019
Value Ladders
Today, Dave covers the importance of understanding and mapping out the value ladder for your business. 
March 19, 2019
Marketing Perfection
Today, Dave covers the pros and cons of marketing perfection. When you should shoot for it and when you should not.
March 18, 2019
Marketing Lessons from the Tesla Y Launch
Today Dave talks about some of the missing parts of the Model Y launch. What can be done in the future to align perceptions with reality.
March 15, 2019
Niching Down
Today, Dave talks about the Pro and Con of focusing on niches in your business. 
March 13, 2019
Marketing Disruption
Today, Dave talks about what to do when your industry is disrupted. Want to stay up on the latest disruptions in they marketing industry? Subscribe to the SMT Tips and Trends Newsletter. It is free. Go to
March 12, 2019
Facebook Re-Writes The Rules
Today, Dave discusses past lessons learned when Facebook changes course.
March 11, 2019
Hiding A Dagger Behind A Smile
A word of warning about becoming too dependent on a competitor's e-commerce platform.
March 08, 2019
Aligning Your Company With Your Brand Promise
Today, Dave talks about the importance of living your brand promise.
March 07, 2019
The Goal of Marketing
Dave discusses the goal of marketing. Some may disagree.
March 06, 2019
Meeting with Your Dream Client
Dave shares the rest of the advice given to him by Chet Holmes for when you actually meet face to face with your dream client. This is part 2. Best to listen to Episode 21 first for part 1. 
March 05, 2019
Connecting With Your Dream Client
Dave shares advice given to him by sales legend Chet Holmes.
March 04, 2019
Finding Your Why?
Today, Dave talks about why it is important to have a Why in your business (and what to do if you don't).  Some of the people mentioned in this podcast... Fluidsteps How Great Leaders Inspire Action Relationship Breakthrough Secrets Operation Underground Railroad
March 01, 2019
Finding Marketing Help For Your Business
Dave covers some of the best places to find marketing help for your business. No matter whether you are just starting out or have an established business, there are always places you can go to get marketing help. One more, of course, SMT 
March 01, 2019
Creating An Irresistible Offer
In this episode we'll cover the research and steps to create an Irresistible offer. Questions? Contact SMT at 407-682-2222
February 27, 2019
Building Your List
In today's episode Dave discusses how to build your list, the process and how to best manage your lists.  The CRM tools mentioned in the podcast are: Active Campaign and ClickFunnels-Actionetics MD We wanted to let you know these are SMT Affiliate links. It helps the show if you use them. Thanks. If you need us, 407-682-2222 or
February 27, 2019
How I Got Crushed in Affiliate Marketing
Dave share a painful experience with affiliate marketing and the lessons learned. The lessons don't just apply to affiliate marketing. They apply to all types of marketing offers. Got questions or feedback...
February 25, 2019
Who Has The Crystal Ball?
Today, Dave examines a common perception held by marketing service buyers.
February 22, 2019
Marketing Diversification
Today, Dave talks about one of the biggest threats to your business and what to do about it.
February 21, 2019
Building a Rock Solid Business on Systems
If you want to scale your business, you need systems. Here are two fine systems that can take you from zero to $100M.
February 20, 2019
What Marketing Should We Do First?
Today, Dave answers the question what marketing should come first. If you have specific questions on this episode, please visit and submit them using the contact form.
February 19, 2019
Guidelines For Setting a Marketing Budget
Dave offers some general guidelines for setting your marketing budget. If you have specific questions, please visit and submit them using the contact form.
February 18, 2019
What Is Your Customer Worth?
Dave discusses one of the most important concepts in marketing... the Life Time Value of the customer.
February 14, 2019
Visualizing Your Customer With Avatars
Want greater clarity on the customers you should be targeting? Use avatars. Today, we discuss this great, but under utilized marketing tool. Here is the link to DigitalMarketer's Customer Avatar if you would like to know more on this topic... Got questions or if you would like to reach Dave, go to...  
February 13, 2019
What Audience Do You Serve?
Several key questions you want to consider when crafting new products and offers. 
February 12, 2019
How to Tame Your Mind
Dave shares a lesser known software that is very helpful when collecting your thoughts.
February 12, 2019
Websites: Do The Pieces Fit?
Today, Dave talks about one of the most important aspects of a website... Focus. What fits and what doesn't.
February 08, 2019
The Little Extra
Find out how to use lagniappe "the little extra" in your business.
February 07, 2019
One Secret from the Rich and Famous
Ever wonder how some people catch the big breaks? How they get picked to be on television? Listen in and not only will you be in the know, you'll be able to do it too.
February 06, 2019
How A Goat Can Help Your Sales
Find out how to keep your energy and attitude high while selling.
February 05, 2019
Meet Dave Larson
Come get to know your host Dave Larson. Dave shares his background. Serial Entrepreneur from auto detailing business at 17 to CEO of Sales & Marketing Technologies. 
February 03, 2019
Welcome to the SMT Marketing Podcast
Check out the new SMT Marketing Podcast. Let's talk marketing and selling. Need some help or advice? Bring it to Dave and let's see if we can find something that will work.
February 03, 2019