SMT Marketing Podcast

SMT Marketing Podcast

By Dave Larson
Welcome to the SMT Marketing Podcast, we are glad you are here. This is a podcast for business owners and entrepreneurs of Stage 2 companies who want to improve their marketing and sales. The topics we cover are either questions we are asked, issues we've faced or helpful things to know when running a business. We encourage questions from the audience.
The Secret To Our Success
Sales & Marketing Technologies celebrates its' 28th year anniversary. Dave shares 3 things that has kept SMT in the game all these years. 
04:16
May 13, 2019
How to Hold Your Sales and Marketing Team Accountable
Today, Dave talks about metrics to track to get results from your team
09:27
May 10, 2019
Winning The Marketing Race
Today, Dave talks about how to play to win in online marketing.
05:47
May 9, 2019
Is Your Website Unsecure?
Today, Dave talks about that pesky message "Website Unsecure" and what to do about it.
06:43
May 8, 2019
In case of Emergency
Today, Dave talks about what a business should have in place in case email communication is cut off with your clients.
06:24
May 7, 2019
How To Be More Productive Without Killing Yourself
Today, Dave talks about some counter-intuitive measures to be more productive.
06:05
May 6, 2019
Is It Time To Burn Your Boats?
Today, Dave talks about when to go all in on change... or perhaps there is another way.
09:16
May 3, 2019
Is It Time To Turn Your Battleship?
In this age of disruption, every business will be faced with decisions that radially affect the future and survival of the business. Today, Dave talks about how to detect if your business is in trouble and how to make the gut-wrenching decision to proceed with radical change.
12:37
May 2, 2019
How To Sell A $997 Service In 1 Visit
Today, Dave talks about what is required to sell high-dollar services in one shot.
11:44
May 1, 2019
Don't Fry Your List
Today, Dave talks about the dangers of participating in affiliate product launches
10:10
April 30, 2019
How To Jumpstart Your Sales Funnel
Today, Dave talks about the key success drivers in your sales funnel and what is required for the critical transition from free to paid offers.
13:45
April 29, 2019
Tapping the School of Hard Knocks
Today, Dave talks about the exploding market in self-education and how you can take advantage of it. Here is a link to the Tony Robbins platform mentioned in this podcast. 
07:06
April 26, 2019
Hitting Your Goals
Today, Dave talks about systems and software to help you hit your goals.
06:43
April 25, 2019
Simple and Effective Lead Management
Today, Dave talks about how to set up your intake systems so you have great follow up and nothing falls through the cracks.
07:07
April 24, 2019
Quality Sales Training
Today, Dave shares his Top 10 sales trainers. You have to find the right sales trainer for your business. Here is Dave's list of top trainers.... Zig Ziglar, Brian Tracy, Tom Hopkins, Jeffery Gitomer, Greta Schulz, David Sandler, Patrick Valtin, Grant Cardone, Jack Daly, Chet Holmes
15:59
April 23, 2019
You Gotta Be You In Selling
Today, Dave talks about where you have to draw the line when selling.
07:20
April 22, 2019
Was I Sold A Bill Of Goods
Today, Dave talks about his experience putting in a new network and what can be done better.
10:38
April 19, 2019
How to Get Great Website Copy Without All The Headaches
Today, Dave talks about a cool tool for writing copy called Funnel Scripts. To learn more about this amazing tool, Click Here.
05:44
April 18, 2019
A Simple Way To Engage With Your Website Visitors
Today, Dave talks how to get website visitors involved with your company.
06:27
April 17, 2019
Outrageous Promotions
Today, Dave talks about one outrageous promotion that captured his attention.
05:48
April 16, 2019
Being The Happy Tax Payer
Today, Dave talks about maintaining a positive attitude even while writing your check to the IRS.
05:21
April 15, 2019
Becoming An Authority
Today, Dave gives a step-by-step method to start you down the path of becoming an authority. 
09:54
April 12, 2019
Proper Website Expectations
Today Dave discusses the reality of marketing in today's competitive environment and what it takes to be successful.
07:23
April 11, 2019
Integrating Point Of Sale With Your Website
Getting ramped up in the retail selling game? Here is one way to get everything up and running quickly and easily. Products mentioned in this podcast. Shopify... http://bit.ly/SMTShopifyFreeTrial
08:03
April 10, 2019
How to Turn Your Problems Into Products
As a follow up to yesterday's podcast, Dave talks about how to turn your customer's problems into products that will interest them.
06:36
April 9, 2019
Problems Are Opportunities
Marketers always need to be looking for opportunities. Today, Dave talks about the mindset needed to spot opportunity.
05:40
April 8, 2019
Choosing Your Brand Name
Today, Dave talks about important considerations when choosing a brand name. Also, covered in this episode, the pros and cons of brand extensions. Examples mentioned Bridgestone, Nike and Tiger Woods.
14:00
April 5, 2019
What To Do If Your Leads Aren't Buying
Today, Dave talks about some of the steps you can take to get your sales funnel producing sales.
15:30
April 4, 2019
How to Get More Clients Without Having to Sell
Lots of people don't like to sell. Today, Dave talks about how to use website marketing technologies to reduce or eliminate your need to be involved with the sales process. Mentioned in this podcast... ClickFunnels and Shopify
07:58
April 4, 2019
Communication Breakdown
Today, Dave talks about generational communication preferences 
05:35
April 3, 2019
Getting Your Marketing Back On Track
Today, Dave talks about how to make sure you are focusing on the right things to move your business forward..
09:15
April 1, 2019
Local Services Marketing - Getting Reviews, Testimonials and Referrals
Local Services Marketing 5 of 5. Dave shares ways to get more Reviews, Testimonials and Referrals. Services mentioned in the podcast...  https://revukangaroo.com and https://sotellus.com
10:22
March 29, 2019
Local Services Marketing - Promoting Your Website
Local Services Marketing 4 of 5. Dave shares ways and places to promote your local services website.
10:46
March 28, 2019
Local Services Marketing - Ingredients for a Successful Website
Local Services Marketing 3 of 5. Dave shares some ideas on what to include in a successful services marketing website.
08:14
March 27, 2019
Local Services Marketing - Getting the Website Right from the Customer's Point of View
Local Services Marketing 2 of 5. Dave shares how to ensure the website visitor gets what they need
08:47
March 26, 2019
Local Services Marketing - Getting Started
Local Services Marketing 1 of 5. Dave covers considerations when marketing a local services business.
12:32
March 25, 2019
Redesigning Your Website
Today, Dave answers the question... When should you redesign your website.
06:36
March 22, 2019
Selling High Ticket Items
Today, Dave talks about how to sell high ticket items online. 
13:01
March 21, 2019
How To Kill Off Your Referral Partners
Today, Dave shares his experience with retaining referral partners. What works and what doesn't. 
05:51
March 20, 2019
Value Ladders
Today, Dave covers the importance of understanding and mapping out the value ladder for your business. 
10:26
March 19, 2019
Marketing Perfection
Today, Dave covers the pros and cons of marketing perfection. When you should shoot for it and when you should not.
08:36
March 18, 2019
Marketing Lessons from the Tesla Y Launch
Today Dave talks about some of the missing parts of the Model Y launch. What can be done in the future to align perceptions with reality.
16:08
March 15, 2019
The Government To The Rescue
Today, Dave gives his two-cents on Elizabeth Warren's proposal to break up big tech companies.
07:07
March 14, 2019
Niching Down
Today, Dave talks about the Pro and Con of focusing on niches in your business. 
07:17
March 13, 2019
Marketing Disruption
Today, Dave talks about what to do when your industry is disrupted. Want to stay up on the latest disruptions in they marketing industry? Subscribe to the SMT Tips and Trends Newsletter. It is free. Go to https://smtusa.com/newsletter
07:38
March 12, 2019
Facebook Re-Writes The Rules
Today, Dave discusses past lessons learned when Facebook changes course.
05:47
March 11, 2019
Hiding A Dagger Behind A Smile
A word of warning about becoming too dependent on a competitor's e-commerce platform.
05:57
March 8, 2019
Aligning Your Company With Your Brand Promise
Today, Dave talks about the importance of living your brand promise.
08:56
March 7, 2019
The Goal of Marketing
Dave discusses the goal of marketing. Some may disagree.
03:56
March 6, 2019
Meeting with Your Dream Client
Dave shares the rest of the advice given to him by Chet Holmes for when you actually meet face to face with your dream client. This is part 2. Best to listen to Episode 21 first for part 1. 
05:02
March 5, 2019
Connecting With Your Dream Client
Dave shares advice given to him by sales legend Chet Holmes.
06:52
March 4, 2019
Finding Your Why?
Today, Dave talks about why it is important to have a Why in your business (and what to do if you don't).  Some of the people mentioned in this podcast... Fluidsteps How Great Leaders Inspire Action Relationship Breakthrough Secrets Operation Underground Railroad
10:01
March 1, 2019
Finding Marketing Help For Your Business
Dave covers some of the best places to find marketing help for your business. No matter whether you are just starting out or have an established business, there are always places you can go to get marketing help. One more, of course, SMT 
04:57
March 1, 2019
Creating An Irresistible Offer
In this episode we'll cover the research and steps to create an Irresistible offer. Questions? Contact SMT at 407-682-2222
05:45
February 27, 2019
Building Your List
In today's episode Dave discusses how to build your list, the process and how to best manage your lists.  The CRM tools mentioned in the podcast are: Active Campaign and ClickFunnels-Actionetics MD We wanted to let you know these are SMT Affiliate links. It helps the show if you use them. Thanks. If you need us, 407-682-2222 or www.smtusa.com
13:49
February 27, 2019
How I Got Crushed in Affiliate Marketing
Dave share a painful experience with affiliate marketing and the lessons learned. The lessons don't just apply to affiliate marketing. They apply to all types of marketing offers. Got questions or feedback... www.smtusa.com
00:35
February 25, 2019
Who Has The Crystal Ball?
Today, Dave examines a common perception held by marketing service buyers.
05:49
February 22, 2019
Marketing Diversification
Today, Dave talks about one of the biggest threats to your business and what to do about it.
05:03
February 21, 2019
Building a Rock Solid Business on Systems
If you want to scale your business, you need systems. Here are two fine systems that can take you from zero to $100M.
08:28
February 20, 2019
What Marketing Should We Do First?
Today, Dave answers the question what marketing should come first. If you have specific questions on this episode, please visit www.smtusa.com and submit them using the contact form.
03:41
February 19, 2019
Guidelines For Setting a Marketing Budget
Dave offers some general guidelines for setting your marketing budget. If you have specific questions, please visit www.smtusa.com and submit them using the contact form.
04:00
February 18, 2019
What Is Your Customer Worth?
Dave discusses one of the most important concepts in marketing... the Life Time Value of the customer.
03:52
February 14, 2019
Visualizing Your Customer With Avatars
Want greater clarity on the customers you should be targeting? Use avatars. Today, we discuss this great, but under utilized marketing tool. Here is the link to DigitalMarketer's Customer Avatar if you would like to know more on this topic... https://www.digitalmarketer.com/lp/content/uploads/2016/06/Customer-Avatar.pdf Got questions or if you would like to reach Dave, go to... https://www.smtusa.com  
07:00
February 13, 2019
What Audience Do You Serve?
Several key questions you want to consider when crafting new products and offers. 
04:02
February 12, 2019
How to Tame Your Mind
Dave shares a lesser known software that is very helpful when collecting your thoughts.
03:12
February 12, 2019
Websites: Do The Pieces Fit?
Today, Dave talks about one of the most important aspects of a website... Focus. What fits and what doesn't.
06:39
February 8, 2019
The Little Extra
Find out how to use lagniappe "the little extra" in your business.
03:15
February 7, 2019
One Secret from the Rich and Famous
Ever wonder how some people catch the big breaks? How they get picked to be on television? Listen in and not only will you be in the know, you'll be able to do it too.
05:28
February 6, 2019
How A Goat Can Help Your Sales
Find out how to keep your energy and attitude high while selling.
05:33
February 5, 2019
Meet Dave Larson
Come get to know your host Dave Larson. Dave shares his background. Serial Entrepreneur from auto detailing business at 17 to CEO of Sales & Marketing Technologies. 
18:55
February 3, 2019
Welcome to the SMT Marketing Podcast
Check out the new SMT Marketing Podcast. Let's talk marketing and selling. Need some help or advice? Bring it to Dave and let's see if we can find something that will work.
05:13
February 3, 2019
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