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Build Your Brand Online

Build Your Brand Online

By Your Social Media Fairy

For personal brands, solopreneurs and small businesses; hints, tips and advice on how to build your brand online.
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Can You Take a Break From Social Media Marketing?

Build Your Brand OnlineMay 13, 2020

00:00
02:40
Low-Cost Solutions | Calendly | Build Your Brand Online
Jan 23, 202106:35
Be Brave Enough to Try and Brave Enough to Fail

Be Brave Enough to Try and Brave Enough to Fail

A meme I saw today said 

"Be Bold Enough to Dream, Be Brave Enough to Try" 


Dec 11, 202005:37
When is sharing oversharing?
Dec 08, 202006:15
5 truths about your business online

5 truths about your business online

5 truths about running a business on social media.

You must:

1 - get started

2 - be authentic

3 - join in

4 - turn up

5 - be patient!

Dec 03, 202005:32
Indepth Interview on Black Country Radio
Sep 17, 202023:41
Are you your own worst boss?

Are you your own worst boss?

[5-min listen]. Working for yourself you’ll probably have a long to-do list and it never ends. So you can end the day feeling like you’ve not achieved as much as you could have. Now imagine being given that list by someone else. How long would you tell them it would take? Are there things on there that you’d say weren’t necessary?
Jul 29, 202004:52
Plan or Do? And which one comes first?

Plan or Do? And which one comes first?

Do you think planning or doing should come first? My experience in my own businesses and managing marketing for my clients puts me in the do first camp. But that’s not the whole answer. Listen now to find out the best method for creating your content and keeping your audience engaged and coming back.
Jul 27, 202007:47
Are holidays impossible for small business owners in 2020?

Are holidays impossible for small business owners in 2020?

Whether your business has thrived, survived or declined during the coronavirus outbreak 😷 I’m going to bet you’ve not taken a break? With working hours and office space already blurry and the likelihood that any foreign holiday plans will be replaced by more home time is it impossibly to get a holiday in 2020? In my usual practical Virgo way, here are some ways to make sure you get a break and protect you and your business by making sure you are firing on all cylinders!
May 20, 202010:52
Can You Take a Break From Social Media Marketing?

Can You Take a Break From Social Media Marketing?

In this extended period of uncertainty, marketing fatigue is setting in and remaining creative and positive, day after day can be taxing.
Clients have been asking me “is it ok to take a break”. Everyone is scared their precious work will suddenly go to waste.
When it is a physical health issue, we find it far easier to take this decisive actions which will protect us and yet for mental health issues it doesn’t appear that easy.

We will need our mental health, creativity and positivity once this has passed, and it will pass, so if you need a break, for your own mental health and well-being, then take one. Take those decisions which will not only protect your physical health but your mental health as well.

Take care and keep safe.
- Philippa 🧚🏻‍♀️


About Your Social Media Fairy

Philippa began building up a successful social media presence for businesses in 2014.

She'd realised that, although she loved the challenge of building up a following of people online, many other small business owners really didn't!

So, she began managing social media for other small businesses and began taking on clients in 2016 and now has a rapidly expanding client base. She has worked with a huge variety of businesses including travel agents, hair salons, opticians, jewellery makers, shoe wholesalers, online home furnishing stores, will writers and wine merchants - to name a few.

"Philippa knows that through regularly creating and sharing engaging content every business can attract their ideal clients and customers."

Philippa is based in Kidderminster and served clients locally, countrywide and across the globe.

Let's Be Sociable

Find me on:

Facebook: @yoursocialmediafairy

Instagram: @your_social_media_fairy

TikTok: @Social_Fairy_Official

Online: www.yoursocialmediafairy.com

May 13, 202002:40
Planning without Doing is Fear

Planning without Doing is Fear

When we went into lockdown there was plenty of advice about using your time wisely to plan your business's future, marketing strategy etc

Now we're in extended lockdown and it's important that the planning turns into doing, otherwise, it's simple procrastination. But why wouldn't we go into the doing stage? Well, fear usually. Fear of getting it wrong or fear that it won't work. 

This is when it's vital to remember that as a small business, sole trader or entrepreneur you are the most nimble any organisation could be. Something doesn't work, you don't like it or you change your mind.......tomorrow you can change it.

So don't put off any longer - let's get doing! 

Apr 28, 202005:42
Emotional Posting - When not to post and what to post if you're having a down day.

Emotional Posting - When not to post and what to post if you're having a down day.

It's so important to keep posting and communication with your audience. That's easier said than done in normal circumstances but what about now when we are in the middle of a Global pandemic?!

We're going to go through ups and downs emotionally so how can you avoid bringing that emotional rollercoaster into your content? 

In this episode, I talk about when to avoid posting and what posts to share when you’re feeling emotional or less than positive!

You will also benefit from the last episode in which I covered how to prevent digital overload. 


About Your Social Media Fairy

Philippa began building up a successful social media presence for businesses in 2014.

She'd realised that, although she loved the challenge of building up a following of people online, many other small business owners really didn't!

So, she began managing social media for other small businesses and began taking on clients in 2016 and now has a rapidly expanding client base. She has worked with a huge variety of businesses including travel agents, hair salons, opticians, jewellery makers, shoe wholesalers, online home furnishing stores, will writers and wine merchants - to name a few.

"Philippa knows that through regularly creating and sharing engaging content every business can attract their ideal clients and customers."

Philippa is based in Kidderminster and served clients locally, countrywide and across the globe.

Let's Be Sociable

Find me on:

Facebook: @yoursocialmediafairy

Instagram: @your_social_media_fairy

TikTok: @Social_Fairy_Official

Online: www.yoursocialmediafairy.com

Apr 14, 202005:58
Why is your reach suddenly down and how to avoid digital overload

Why is your reach suddenly down and how to avoid digital overload

Apr 13, 202008:42
Social Media Marketing during COVID-19. What could or should you be doing?

Social Media Marketing during COVID-19. What could or should you be doing?

As the saying goes in my house..."Well, that escalated quickly!" 

To think that only in the last episode I talked about allowing oneself to become bored and here we are in lockdown trying to work out what to do with our time whilst trying to remain positive and, of course, healthy!

In this episode, I've covered why I think you have cause to think positively - especially if you are a start-up as well as practical advice as to what you can be doing at this time to keep in contact with your clients and customers AND how to use this time to fill in the gaps in your marketing arsenal.

I hope you enjoy - please do leave a review if you do.

Take care, stay healthy

Love Philippa 🧚🏻‍♀️💕


About Your Social Media Fairy

Philippa began building up a successful social media presence for businesses in 2014.

She'd realised that, although she loved the challenge of building up a following of people online, many other small business owners really didn't!

So, she began managing social media for other small businesses and began taking on clients in 2016 and now has a rapidly expanding client base. She has worked with a huge variety of businesses including travel agents, hair salons, opticians, jewellery makers, shoe wholesalers, online home furnishing stores, will writers and wine merchants - to name a few.

"Philippa knows that through regularly creating and sharing engaging content every business can attract their ideal clients and customers."

Let's Be Sociable

Find me on:

Facebook: @yoursocialmediafairy

Instagram: @your_social_media_fairy

TikTok: @Social_Fairy_Official

Online: www.yoursocialmediafairy.com

Mar 27, 202008:22
The art of boredom and how it links to happiness

The art of boredom and how it links to happiness

When was the last time you felt bored? Actually bored?

With the advent of these awesome little computers in our pockets on which we can communicate with anyone at any time, do our banking, check our emails, keep a diary, wrote a note...whatever you use it for,  we have a constant companion.

Why is this relevant?

Well, when was the last time you had time to think about what you might want to do? Where you'd like to be, who with or doing what activity?

Life can feel like a treadmill at times and we are even encouraged to set time aside to think about what would make us happy, We've lost the ability to instinctively know and I would argue that the avoidance of boredom, these periods when we would naturally be in tune with where we'd rather be and what we'd rather be doing, has been a huge factor.

So, are you willing to allow yourself some time with nothing to do, risk getting bored and maybe discovering a new thing that you want to do?

About Your Social Media Fairy

Philippa began building up a successful social media presence for businesses in 2014.

She'd realised that, although she loved the challenge of building up a following of people online, many other small business owners really didn't!

So, she began managing social media for other small businesses and began taking on clients in 2016 and now has a rapidly expanding client base. She has worked with a huge variety of businesses including travel agents, hair salons, opticians, jewellery makers, shoe wholesalers, online home furnishing stores, will writers and wine merchants - to name a few.

"Philippa knows that through regularly creating and sharing engaging content every business can attract their ideal clients and customers."

Let's Be Sociable

Find me on:

Facebook: @yoursocialmediafairy

Instagram: @your_social_media_fairy

TikTok: @Social_Fairy_Official

Online: www.yoursocialmediafairy.com


Mar 13, 202004:06
Curated Grids are a bad thing!

Curated Grids are a bad thing!

Ok, not like the coronavirus and world war are bad things but as we’re sticking to our social media marketing bubble here, curated grids suck. Disagree? Agree? That’s all good - let’s discuss 🤓
Feb 26, 202008:37
Who are your creating content for?

Who are your creating content for?

Are you producing content for your audience or your objective? What does that word, ‘content’, mean?
And some very easy and fun homework!

Follow me:
Facebook
Instagram
Visit the website
Feb 07, 202004:25
Change 'I have to' into 'I want to' and take back control
Jan 22, 202004:58
How often should you be posting and to which platforms?

How often should you be posting and to which platforms?

More is definitely more when it comes to social media but don’t let that freak you out. Let me give you some ways to make that easier!
Jan 11, 202007:04
The cost of Social Media Marketing services

The cost of Social Media Marketing services

What should you look for when looking for social media marketing help?
Dec 09, 201907:22
Apps to create popping Christmas posts!

Apps to create popping Christmas posts!

It’s difficult enough to get noticed on social media as a business the rest of the year but in the run up to a Christmas the online world is an even busier place. 📱Here are my recommendation for some great apps to help create Christmas posts that ‘pop’!
Dec 02, 201905:55
December 2, 2019

December 2, 2019

Dec 02, 201900:35
Perfection is Procrastination

Perfection is Procrastination

Is the thought of needing to get every post absolutely right, stopping you posting at all? 

Here’s some straight talking to get you back on track, get over the fear of getting it "wrong" so you can start creating and experimenting so you can find what your audience likes, not what you think they expect.  

Nov 05, 201907:56
Micro Actions Get Big Results

Micro Actions Get Big Results

So many people come to me wanting to know what one, key thing they need to do to get a bigger following. The reality is that results come from taking consistent action in a way that takes you forward.
Oct 17, 201908:02
Unsubscribers Are Great!

Unsubscribers Are Great!

What?! Why would I actually want people to unsubscribe? Well, it means you are honing your tribe.
Oct 07, 201905:41
Get Visible!

Get Visible!

What’s the key to delivering your brand message? BE VISIBLE. Literally deliver that message, show up, talk about it and be real. Take a listen.
Sep 23, 201905:23
Why is your business on Social Media?

Why is your business on Social Media?

I want to pose to you this question, ‘Why is your business on Social Media?’ Once you know that, here are 5 ways to increase your following with real, high quality followers who are likely to turn into paying clients and customers.
Sep 17, 201910:24
Blogging for Content

Blogging for Content

Why is Blogging is so useful for your Social Media? Blogging provides fantastic content for your social media. This quick podcast gives you a fabulous and easy way to make the most out of your blog content.
Sep 09, 201903:28
Frustrated with your social media reach?

Frustrated with your social media reach?

Frustrated with your social media reach? Here is some simple tips on what to do to increase your following and some home truths about what you can expect from organic reach.
Sep 02, 201906:52
How to cope with hateful comments.

How to cope with hateful comments.

This episode is fairly early on in the podcast series for a simple reason, it worries clients. So, what do you do IF someone leaves a hateful comment on one of your Facebook or Instagram posts. Philippa gives you some straight forward advice!
Aug 06, 201903:31
Who is ‘Your Social Media Fairy’?

Who is ‘Your Social Media Fairy’?

In her first episode Your Social Media Fairy, Philippa Brewell, asks you to decide if she is the person you want to listen to on a weekly basis to get your advice on how to build your brand online....take her challenge?
Jul 27, 201907:56