Build Your Brand Online

Build Your Brand Online

By Your Social Media Fairy
For personal brands, solopreneurs and small businesses; hints, tips and advice on how to build your brand online.
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Planning without Doing is Fear

Build Your Brand Online

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Are holidays impossible for small business owners in 2020?
Whether your business has thrived, survived or declined during the coronavirus outbreak 😷 I’m going to bet you’ve not taken a break? With working hours and office space already blurry and the likelihood that any foreign holiday plans will be replaced by more home time is it impossibly to get a holiday in 2020? In my usual practical Virgo way, here are some ways to make sure you get a break and protect you and your business by making sure you are firing on all cylinders!
10:52
May 20, 2020
Can You Take a Break From Social Media Marketing?
In this extended period of uncertainty, marketing fatigue is setting in and remaining creative and positive, day after day can be taxing. Clients have been asking me “is it ok to take a break”. Everyone is scared their precious work will suddenly go to waste. When it is a physical health issue, we find it far easier to take this decisive actions which will protect us and yet for mental health issues it doesn’t appear that easy. We will need our mental health, creativity and positivity once this has passed, and it will pass, so if you need a break, for your own mental health and well-being, then take one. Take those decisions which will not only protect your physical health but your mental health as well. Take care and keep safe. - Philippa 🧚🏻‍♀️ About Your Social Media Fairy Philippa began building up a successful social media presence for businesses in 2014. She'd realised that, although she loved the challenge of building up a following of people online, many other small business owners really didn't! So, she began managing social media for other small businesses and began taking on clients in 2016 and now has a rapidly expanding client base. She has worked with a huge variety of businesses including travel agents, hair salons, opticians, jewellery makers, shoe wholesalers, online home furnishing stores, will writers and wine merchants - to name a few. "Philippa knows that through regularly creating and sharing engaging content every business can attract their ideal clients and customers." Philippa is based in Kidderminster and served clients locally, countrywide and across the globe. Let's Be Sociable Find me on: Facebook: @yoursocialmediafairy Instagram: @your_social_media_fairy TikTok: @Social_Fairy_Official Online: www.yoursocialmediafairy.com
02:39
May 13, 2020
Planning without Doing is Fear
When we went into lockdown there was plenty of advice about using your time wisely to plan your business's future, marketing strategy etc Now we're in extended lockdown and it's important that the planning turns into doing, otherwise, it's simple procrastination. But why wouldn't we go into the doing stage? Well, fear usually. Fear of getting it wrong or fear that it won't work.  This is when it's vital to remember that as a small business, sole trader or entrepreneur you are the most nimble any organisation could be. Something doesn't work, you don't like it or you change your mind.......tomorrow you can change it. So don't put off any longer - let's get doing! 
05:42
April 28, 2020
Emotional Posting - When not to post and what to post if you're having a down day.
It's so important to keep posting and communication with your audience. That's easier said than done in normal circumstances but what about now when we are in the middle of a Global pandemic?! We're going to go through ups and downs emotionally so how can you avoid bringing that emotional rollercoaster into your content?  In this episode, I talk about when to avoid posting and what posts to share when you’re feeling emotional or less than positive! You will also benefit from the last episode in which I covered how to prevent digital overload.  About Your Social Media Fairy Philippa began building up a successful social media presence for businesses in 2014. She'd realised that, although she loved the challenge of building up a following of people online, many other small business owners really didn't! So, she began managing social media for other small businesses and began taking on clients in 2016 and now has a rapidly expanding client base. She has worked with a huge variety of businesses including travel agents, hair salons, opticians, jewellery makers, shoe wholesalers, online home furnishing stores, will writers and wine merchants - to name a few. "Philippa knows that through regularly creating and sharing engaging content every business can attract their ideal clients and customers." Philippa is based in Kidderminster and served clients locally, countrywide and across the globe. Let's Be Sociable Find me on: Facebook: @yoursocialmediafairy Instagram: @your_social_media_fairy TikTok: @Social_Fairy_Official Online: www.yoursocialmediafairy.com
05:57
April 14, 2020
Why is your reach suddenly down and how to avoid digital overload
Have you noticed your reach is suddenly down since the escalation of the coronavirus global pandemic?  Are you finding you're spending more time online at the moment and beginning to find it a little too much? In this episode, I talk about why your reach being lower is happening across the board, how there are still positives and four tips which you can implement straight away to avoid digital overload at any time, but especially at the moment. About Your Social Media Fairy Philippa began building up a successful social media presence for businesses in 2014. She'd realised that, although she loved the challenge of building up a following of people online, many other small business owners really didn't! So, she began managing social media for other small businesses and began taking on clients in 2016 and now has a rapidly expanding client base. She has worked with a huge variety of businesses including travel agents, hair salons, opticians, jewellery makers, shoe wholesalers, online home furnishing stores, will writers and wine merchants - to name a few. "Philippa knows that through regularly creating and sharing engaging content every business can attract their ideal clients and customers." Philippa is based in Kidderminster and served clients locally, countrywide and across the globe. Let's Be Sociable Find me on: Facebook: @yoursocialmediafairy Instagram: @your_social_media_fairy TikTok: @Social_Fairy_Official Online: www.yoursocialmediafairy.com
08:42
April 13, 2020
Social Media Marketing during COVID-19. What could or should you be doing?
As the saying goes in my house..."Well, that escalated quickly!"  To think that only in the last episode I talked about allowing oneself to become bored and here we are in lockdown trying to work out what to do with our time whilst trying to remain positive and, of course, healthy! In this episode, I've covered why I think you have cause to think positively - especially if you are a start-up as well as practical advice as to what you can be doing at this time to keep in contact with your clients and customers AND how to use this time to fill in the gaps in your marketing arsenal. I hope you enjoy - please do leave a review if you do. Take care, stay healthy Love Philippa 🧚🏻‍♀️💕 About Your Social Media Fairy Philippa began building up a successful social media presence for businesses in 2014. She'd realised that, although she loved the challenge of building up a following of people online, many other small business owners really didn't! So, she began managing social media for other small businesses and began taking on clients in 2016 and now has a rapidly expanding client base. She has worked with a huge variety of businesses including travel agents, hair salons, opticians, jewellery makers, shoe wholesalers, online home furnishing stores, will writers and wine merchants - to name a few. "Philippa knows that through regularly creating and sharing engaging content every business can attract their ideal clients and customers." Let's Be Sociable Find me on: Facebook: @yoursocialmediafairy Instagram: @your_social_media_fairy TikTok: @Social_Fairy_Official Online: www.yoursocialmediafairy.com
08:22
March 27, 2020
The art of boredom and how it links to happiness
When was the last time you felt bored? Actually bored? With the advent of these awesome little computers in our pockets on which we can communicate with anyone at any time, do our banking, check our emails, keep a diary, wrote a note...whatever you use it for,  we have a constant companion. Why is this relevant? Well, when was the last time you had time to think about what you might want to do? Where you'd like to be, who with or doing what activity? Life can feel like a treadmill at times and we are even encouraged to set time aside to think about what would make us happy, We've lost the ability to instinctively know and I would argue that the avoidance of boredom, these periods when we would naturally be in tune with where we'd rather be and what we'd rather be doing, has been a huge factor. So, are you willing to allow yourself some time with nothing to do, risk getting bored and maybe discovering a new thing that you want to do? About Your Social Media Fairy Philippa began building up a successful social media presence for businesses in 2014. She'd realised that, although she loved the challenge of building up a following of people online, many other small business owners really didn't! So, she began managing social media for other small businesses and began taking on clients in 2016 and now has a rapidly expanding client base. She has worked with a huge variety of businesses including travel agents, hair salons, opticians, jewellery makers, shoe wholesalers, online home furnishing stores, will writers and wine merchants - to name a few. "Philippa knows that through regularly creating and sharing engaging content every business can attract their ideal clients and customers." Let's Be Sociable Find me on: Facebook: @yoursocialmediafairy Instagram: @your_social_media_fairy TikTok: @Social_Fairy_Official Online: www.yoursocialmediafairy.com
04:05
March 13, 2020
Curated Grids are a bad thing!
Ok, not like the coronavirus and world war are bad things but as we’re sticking to our social media marketing bubble here, curated grids suck. Disagree? Agree? That’s all good - let’s discuss 🤓
08:36
February 26, 2020
Who are your creating content for?
Are you producing content for your audience or your objective? What does that word, ‘content’, mean? And some very easy and fun homework! Follow me: Facebook Instagram Visit the website
04:25
February 7, 2020
Change 'I have to' into 'I want to' and take back control
Remove the innate resentment of a task you “have” to do by changing the word “have” to “want”. The truth is that beyond eating food, drinking water and resting, there is an element of choice behind all the things we feel we must get done each day. This simple language shift will help remove the resentment around your tasks for the day. I also have a free resource for you to support you in this - you don't need to even give me your email address - just click here >>> The 'Want to-do List' Visit me on https://www.yoursocialmediafairy.com/ Follow me on Facebook and Instagram 
04:57
January 22, 2020
How often should you be posting and to which platforms?
More is definitely more when it comes to social media but don’t let that freak you out. Let me give you some ways to make that easier!
07:04
January 11, 2020
The cost of Social Media Marketing services
What should you look for when looking for social media marketing help?
07:22
December 9, 2019
Apps to create popping Christmas posts!
It’s difficult enough to get noticed on social media as a business the rest of the year but in the run up to a Christmas the online world is an even busier place. 📱Here are my recommendation for some great apps to help create Christmas posts that ‘pop’!
05:54
December 2, 2019
December 2, 2019
00:34
December 2, 2019
Perfection is Procrastination
Is the thought of needing to get every post absolutely right, stopping you posting at all?  Here’s some straight talking to get you back on track, get over the fear of getting it "wrong" so you can start creating and experimenting so you can find what your audience likes, not what you think they expect.  
07:56
November 5, 2019
Micro Actions Get Big Results
So many people come to me wanting to know what one, key thing they need to do to get a bigger following. The reality is that results come from taking consistent action in a way that takes you forward.
08:01
October 17, 2019
Unsubscribers Are Great!
What?! Why would I actually want people to unsubscribe? Well, it means you are honing your tribe.
05:40
October 7, 2019
Get Visible!
What’s the key to delivering your brand message? BE VISIBLE. Literally deliver that message, show up, talk about it and be real. Take a listen.
05:22
September 23, 2019
Why is your business on Social Media?
I want to pose to you this question, ‘Why is your business on Social Media?’ Once you know that, here are 5 ways to increase your following with real, high quality followers who are likely to turn into paying clients and customers.
10:24
September 17, 2019
Blogging for Content
Why is Blogging is so useful for your Social Media? Blogging provides fantastic content for your social media. This quick podcast gives you a fabulous and easy way to make the most out of your blog content.
03:27
September 9, 2019
Frustrated with your social media reach?
Frustrated with your social media reach? Here is some simple tips on what to do to increase your following and some home truths about what you can expect from organic reach.
06:51
September 2, 2019
How to cope with hateful comments.
This episode is fairly early on in the podcast series for a simple reason, it worries clients. So, what do you do IF someone leaves a hateful comment on one of your Facebook or Instagram posts. Philippa gives you some straight forward advice!
03:31
August 6, 2019
Who is ‘Your Social Media Fairy’?
In her first episode Your Social Media Fairy, Philippa Brewell, asks you to decide if she is the person you want to listen to on a weekly basis to get your advice on how to build your brand online....take her challenge?
07:56
July 27, 2019