The world's economy is taking a bad hit from the current Covid-19 Pandemic. And we don't know when this will end. So it's time for us to evolve, so we can survive through these tough times. Here are 6 ways to Market Your Business During the Covid-19 Downturn.
Business doesn't always boom 12 months a year. There are seasonal downtimes, and there are unforeseen ones like the current outbreak.
That doesn't mean it's all bad, though. Here are 5 ways to maximize your downtimes.
Facebook isn't as lenient with the mistakes in our ads as it used to be. Makes sense, since many of us are always trying to spread fake news of misleading ads. Here are the top 5 ways to prevent your Ads Manager Account from being blocked completely.
Yes, customers go through a journey with you before they buy something from you. So the idea of putting an ad campaign out there and expect people to buy something from someone they’ve never heard of is ridiculous. Here are the steps to build ads for the customer journey.
Like images, square videos are more impactful and reduce the distraction from other posts on Social Media. But almost all image cropping tools, including those provided in most phones, don't work on videos. Thankfully we have 4 that would!
Instagram Stories is the most highly engaged feature on the platform today. This is why brands absolutely need to be creating content here. But the game isn't quite the same as Posts and IGTV.
Today we outline the top 5 tips on improving organic Instagram Stories reach.
Facebook introduced Bran Collabs Manager to everyone recently. It's the one-stop platform to find and manage all Influencers registered with the company. Today we dissect all the functions within this Manager.
The final big holiday season for the year is approaching fast. With 11.11, 12.12 and Christmas sales dates around the corner, it’s a good time to prime your business for the final push before the year is done.
It is significantly easier to get referrals from existing clients than spending money on cold leads. But salespeople often get this delicate process wrong and end up souring relationships. Today we list down some ideas on getting referrals that may help you. Enjoy!
LinkedIn is fast becoming an attention powerhouse, especially for professionals.
As the crowd flock in, so will advertisers. Although mostly similar, there are some differences that set it apart from Facebook and Google.
If you are planning to explore ads on LinkedIn, we suggest checking this podcast out first.
In our last episode, we laid out the preparations required before writing an SEO Content. This is part 2, which focuses on the writing and editing of the article. We also dropped a few tips on optimizing for Search Engine. Enjoy!
Influencers command a better trust and connection than brands themselves, because they are more human and down-to-earth. For this reason alone, we as brands shouldn’t let contents created during the campaign go to waste. Here are 5 ways to effectively reuse these content for your brand.
Memes should be an invaluable addition to your brand's post campaigns. When done well, it connects with your audience very well. But playing the meme game isn't easy, as it involves a lot of awareness in current issues and slangs. If you are interested to explore this method, here are 3 hacks that can get you started.
Like other social media, LinkedIn has just introduced the Live. But unlike the others, LinkedIn isn't making it easy for just anyone to use this platform. Instead, they want it to remain a high-quality platform for professionals, and understandably so.
When the supply of Live videos are scarce on this platform, being one of the creators is all the more captivating. Today we outline tips on how to use LinkedIn Live, as provided by LinkedIn themselves.
Brands should absolutely advertise on YouTube, because it's still the best long-form media consumption platform today. However due to its nature, ads must be customized specially for maximum impact.
YouTube released a guide to creating effective videos ads, and we talk about it here.
Facebook almost had Houseparty, YouTube Super Chat comes to more countries, Instagram opens up AR Filters to all, Tumblr sold for spare change, and more.
Quora Query of the Week: How Will Digital Marketing Look like in 2025
today IGTV is becoming a solid sub-platform to the wildly successful Instagram. With newly enabled functions, brands should reconsider adopting IGTV for their contents. Here are 4 Top Tips to making IGTV work for your brand!
Having a good copy for your post is just as important as the visual. Where the visual works to grab initial attention, the copy brings it home the rest of the way. But writing a good caption isn't as easy as most would think.
Here are 6 pretty simple tricks to get you started right away!
India is the first country to block Libra nationwide unless its sovereignty is Guaranteed. We think this will be the first of many such cases.
Meanwhile, Facebook takes a strong stance against misleading health 'cure' content, and Instagram stands against bullying on its platform.
Trash uses AI to edit videos, Telegram ups Group Chat game, Facebook mulls disabling Notification Dots, Ads come to Instagram Explore, Apple copies Twitter's Famous Game, YouTube Allows Us to Control Recommendations, Facebook Creates 3rd-Party Board to Oversee Content.
SMW Quora Query: How to Grow my Brand’s Social Media Account Without Spending Money?
A good and memorable hype around the Activation of a product is important, else nobody will know you’ve launched anything. But with all the bottomless noise on Social Media today, it’s very difficult to get it out effectively. Today we outline a few good tricks to create a buzz for your new product launch.
Today we unravel everything about Facebook's new Cryptocurrency, Libra. Including the basics, how it plans to change the way we use currency in the future, and the Economic implications that may ensue.
Facebook Paused it's Powerful and Controversial Graph Tools, Yubo Seeks to be the Social Media that others couldn't, Facebook Relaunches Paid Tracking Program, WhatsApp Going After Abusive Users, Facebook Acquires Meesho, and more
While it is highly encouraged to be candid, honest and transparent on social media, there are certain lines that should not be crossed. Today we outline the Top 6 things we think most brands should absolutely avoid on Social Media.
Facebook Might Launch Cryptocurrency Next Week, Instagram Ups TikTok with Karaoke Lyrics, Snapchat Copies Instagram's Group Chat Sticker, Instagram's Head Says Breaking Up from Facebook is Bad, Facebook Removes App from Huawei Devices, and more.
Spotify Experiments on Group Playlists, Twitter Censors Chinese Critics Ahead of Tiananmen Massacre Anniversary, Facebook Launches Bitmoji Clone, Apple Steps up Login Security, AntiToxin Helps Fight Cyberbullying and Trolling, Instagram Enables Branded Content Ads for Influencers, and more
Instagram is going to make Stories discoverable from the Explore tab very soon, and brands will want to be found there. Today we list down a few good ways to prepare your Stories content so they have a higher chance of appearing on the Explore tab.
Indonesia Restricted Social Media to Slow Riot Virality, Study Shows Misinformation Engages More Than Real News, LinkedIn Brings Ads Transparency to Platform, Facebook Reports Level of Fake Accounts in 2019, IGTV Accept Horizontal Videos, Snapchat Plans Music Deals, and more
LinkedIn is taking the world by storm, especially in the professional angle. Brands actively on LinkedIn should consider going back to the platform as it sets to grow. If you're what kind of content to post, LinkedIn has just posted a comprehensive guide which we summarised in this episode.
Twitter reacts to anti-vaccination conspiracies, Facebook's new policy to curb abuse, Instagram brings Stories to Explore tab, Facebook updates algorithm based on our survey results, Instagram steals from competitors again, and more.
In the age of free and infinite information riding on many social media platforms, companies need to take an additional stance as influencers and subject matter experts of their respective communities.
And this can be best done with a Media Team specially dedicated to creating valuable content to users.
Fcaebook Co-Founder Calls for Company to be Dismantled, Zuck Disagrees that Dismantling Facebook Will Solve Problems, Facebook Allows Some Blockchain Ads, LinkedIn Becoming Recruitment Powerhouse, YouTube Tests Cutting Long Videos into ads with AI, Instagram Organises Likes and Shows Unfollows to Brands.
Being a professional Influencer requires you to pitch yourself to brands rather than just waiting for DMs to arrive. And the first thing you need for a pitch is a good Media Kit. Today we outline how Influencers can create a proper Media Kit.
Tinder Expands Beyond Location Matches, PornHub Might Buy Tumblr, Instagram Trying Out Join Group Chat Stories Sticker, Facebook Kills Bonfire, Facebook May Up Payment Game, Facebook Changes How Videos Rank, and more.
We've encountered a few client who were using hashtags in the wrong way. They were too aggressive, and used words that others con't understand. So we thought we'd publish an episode as a quick guide to Hashtags this week.
Facebook Brings 3D Photo Posts to More People, Twitter Experiments with Hiding Replies, Jumprope App Brings New Ideas to How-To Videos, Twitter Buys Highlighter App Highly, Instagram Tests Hiding Likes
Marketers have been building campaigns using Funnels for the longest time. But recently some have questioned the sustainability of this method in comparison to the Flywheel approach which centers around customer service. In this episode, we discuss the Flywheel's pros.
Thanks to bad governance and lack of experience, Social Media is turning into a cesspool that nobody wants to be a part of. As users move back into the safety of private chatrooms, they build a wall around them and shun out brands.
Here are some tips on preparing your brand for the eventuality of this happening.
This week: Governments take action against misbehaving Social Media platforms, Snapchat finds new way to make money, Some Facebook users were asked to provide email passwords, Lush UK reduces Social Media usage
All of us can agree that Pixar is synonymous with epic storytelling. Over the years, the company has developed a Guide to Storytelling that is guaranteed to hit it well with the audience. Of the 22, we pluck the Top 8 for discussion this week.
Facebook, from time to time, would make changes to their Ads Manager reporting tool to further add accuracy and adjust to changing user behaviours. They just dropped another big announcement to replace 7 metrics with newer ones this April.
on Apple's TV+, Facebook's NEW Privacy Scandal, the Future of Live Videos After Christchurch Incident, YouTube's Exit From Original Content, Messenger Adding Reply-to Feature, and Instagram's Move into eCommerce.
When all social media platforms are shifting their focus towards videos, having video content is no longer an option. But it isn't as easy as we all expect. Here are some tips to get your started in the right direction, in case you're stuck.
Instagram Lets Us Pause Notification by up to 8 Hours, Facebook Pumps Cash into Original Entertainment Content, Twitter May Switch Focus to Visuals, New Social Media Companies See Opportunity in Facebook's Fall, Facebook Curbs Revenge Porn, SnapChat and Facebook Ups Game on Gaming.
Breaking Up or Regulating Tech Giants? There's a Sinister Reason Why Facebook is Merging His Platforms, Twitter launches closed-beta for experimental app TWTTR, Instagram may let us watch videos together, Social Media doubles down on fake news and hate speech and more
There is more to getting the most out of your Facebook Ads than just publishing according to the setup requirement and seeing what happens. Facebook uses specific scoring methods that will help some ads cost less (and reach more) than others. We talk about it in detail
Facebook wants 50% cut for subscription fees, TikTok educating on safety and privacy the right way, Twitter introduces Video Analytics tools, Podcast usage rises as Social Media declines, SnapChat tests 8 new languages, and more
Influencers are both effective and ineffective, depending on the criteria you use to source them with. If you are unsure of how to start, these few tips can help get your started in the right direction.
Facebook Finally Shuts Down Its Spyware VPN, Facebook Will Soon Automate All Your Allocated Ads Budget, Instagram Rolling Out More Functions, and We Discuss Effectiveness of Square vs Vertical Social Videos.
LinkedIn Live is Coming Soon, Instagram Brings DM to the Web, TikTok Testing Native Video Ads, Facebook Tracks Users It Thinks Could Threaten Its Employees, WhatsApp will Let Us Reject Group Invites, and more
The biggest and most controversial topic in the Social Media sphere since last year has been collection of private information without consent. Although the legalities surrounding this is still very grey, users are getting tired of it.
How will brands need to change their Marketing efforts moving forward so they don't appear predatory and unethical? Listen as we talk about possible methods.
Malaysia Ranks 4th in Global Internet Penetration, Germany May Block Messenger-WhatsApp-Instagram Merge, Instagram and Facebook Removes Self-Harm Content, Instagram Brings IGTV to our Posts, Spotify Gets Serious with Podcast, and more.
This up and coming generation has a high potential spending power, but are more conscious than their parents. They buy into value more than brand, and they have almost no patience. These 6 Tipsy Tips will help your brand position better for them
UK might ban social media platforms that don't remove harmful content, Facebook plans to bring WhatsApp, Mesenger and Instagram together, Twitter adds Original Tags for better referencing, Documents Detailed how Facebook Made Money Off Children Released, WhatsApp Business brings Important Functions to Desktop
Facebook developing yet another video feed for Teens, Squad is a new Social Media platform only kids will appreciate, Facebook adds more cross-posting to Instagram, Facebook gets into the podcast game, Instagram seen selling ads to services it banned last year.
WhatsApp may roll out fingerprint protection, Facebook brings events to Stories, Old Currency Collectors may be scammers, YouTube disables Auto Tweet feature, Twitter works with NBA to show games, Instagram enables post to multiple accounts.
Snapchat Lenses Recognises Cats and Dogs, WeChat Introduces Stories, Facebook and Twitter Remove Fake Accounts Ahead of Bangladesh Elections, Facebook Allowed Third Party Access User Messages, Snapchat Takes on TikTok, Facebook Creates Crypto
New Privacy Scandal at Facebook, Top Trends on Instagram for 2018, YouTube Released Updated Efforts to Ward Off Offensive Content, YouTube Updates CTA Overlay, Facebook Predicts 2019 Trends, Adidas Brings AR Shoes to Snapchat
Instagram may deemphasise Post and Follower Counts for experience, Facebook may open up filter word controls to users, Definers' report on Soros is out, Social Media going the way of co-consumption, new Twitter for Podcasts coming to town, and more!
LinkedIn caught buying FB ads with non-user emails obtained elsewhere, Snap plans to make money with AR Lenses, Google's China Search Engine under fire from the public, Facebook lashes back at critics, WhatsApp might introduce ephemeral chat
*we apologise for the bad audio experience* Facebook and Instagram expands Analytics, Instagram going into Schools, Facebook's plan for 2019, IGTV Previews available on Instagram, and Google Chrome protects users from mobile billing sites.
WhatsApp's one mode to silence everyone, AWS and Apple asks Bloomberg to retract statement on Chinese chips, EU's new copyright legislation will hurt creators and small businesses, a look at Google's Play Store app downloads 10 years in, a new social media runs on blockchain, and more.
Google closes Google+ amid data leak discovery, Facebook builds a Smart Home Device, Facebook Group chats handle up to 250 pax, Instagram experiments on "Tapping Through Posts", Snapchat Announces Original Shows
WhatsApp brings Picture-in-Picture to chats, China may be using Trojan Horses to Infiltrate US Companies, Facebook to release their own Voice Assistant soon, Instagram may hand Facebook all our location history, and more!
Snapchat One-Ups Instagram by working with Amazon on shopping, Instagram Co-Founders Left Company, Former Facebook Employee suing company for Giving Her PTSD, WhatsApp started working on Ads on iOS, Facebook Major Data Breach, and more
Facebook asked banks to share sensitive user data, WhatsApp may bring Dark Mode to mobile, Instagram Enables tagging on videos, Instagram will upgrade hashtags, Instagram confirms no Regram tool, Twitter brings back chronological timeline, and more!
Facebook expands bug bounty program to help secure third-party apps, Path is finally closing down, Facebook hiring Director of Human Rights Policy, Apple moves to block Facebook's tracking, Instagram starts Shopping features, and more!
this week: Instagram working on Standalone shopping app, Instagram adds more Superzoom variants, a bunch of iPhone apps found secretly monetizing user information, Blue Whale Challenge caused suicides, Facebook renames Canvas ads to "Instant Experience" ads, Google announces new and improved Responsive Display Ads, and more!
we watch Facebook Watch, Instagram brings more transparency to accounts, we study how OxWhite sells 10,000 shirts using Digital Marketing alone, Businesses start adopting WhatsApp for customer service, and more!
in this episode: Facebook helps brands and agencies convert image posts into videos with Creative Shop, WhatsApp backups will no longer count in your Google Drive quota, Google still tracks your whereabouts even after you disable them all, woman used Tinder to host a mass dating event, and more!
In this episode, Facebook bug unblocks blocked users, Samsung randomly sends photos on users' behalf, ICQ is Back! Facebook Doubles Down on Fake News with AI, Facebook Tests Stories Highlights, and Wei Han talks about better Geo-Tagging on Google Adwords.
In this episode: Facebook makes ads transparent to all users, but Twitter reminds us they did this first; we announce more new features on Instagram (by the way, anyone still on IGTV?); Facebook unveils the 3rd parties they share our data with; and more!
kevin Mitnick shows us how 2FA is bypassed, Google Assistant spells dawn of Web 3.0, the evolution of Instagram Polls, Siri and Alexa controlled by subliminal messages, Facebook Live evolves, and marketers see lower Facebook ads effectiveness lately.