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Social in 5

Social in 5

By Hayley Hilton
A real talk podcast answering small businesses biggest questions about social media marketing.

Join Hayley Hilton - a Social Media Strategist - as she breaks down social media marketing into bite-sized lessons and practical actions in a way anyone can understand.
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E1: Two Reasons Why Your Social Media Strategy Isn't Working

Social in 5

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E8: please don't do this.
"Does the way I'm showing up on social support my future self?" Oftentimes we can get so discouraged by the current results that we get detracted from the BIGGER goal. If you find yourself getting caught up in the day to day of vanity metrics, then this episode is for you.
06:28
July 31, 2021
E7: How To Create Killer Facebook Ad Campaigns
Fernando Samara is Global Client Partner at Facebook and Strategy Wizard who has helped some of the most loved brands in the world earn attention and scale their impact. He’s a good friend who I used to work closely with in the Ad Agency and I’m so grateful to have him on here. We talk about how to create stand out Ads across the Facebook and Instagram platforms (jargon breakdown: you might also hear us refer to these as “surfaces”). Grab your free Instagram Checklist: hayleyhilton.com/instagram
24:25
July 13, 2021
E6: How To Use Instagram DMs To Drive More Sales
In 2021, if DMs have fallen under your radar, you are missing out on leads and sales, because DM’s aka the direct messaging feature on Instagram is one of the most powerful places to connect deeper with your community. It’s a space where you can get to know your followers better, answer any questions or hesitations they might have….and when they are ready, to turn them into clients and customers. This all goes down in the DMs with the right words and a little consumer psychology. Got a question? Send me a DM @hiltonhayley
08:31
July 8, 2021
E5: How To Get Over The Fear Of Putting Yourself Out There
I’ve been working in social media for a long time now, and I have seen clients who have their social media strategy. They know all the tactics and tangible steps they need to build their brand online, but then there is ONE thing that is going to make or break it for them. And the one thing that determines if they are successful or not is their mindset.
08:44
June 29, 2021
E4: The Instagram Highlights Strategy (You Never Knew You Needed)
Today we're diving into the nitty gritty of Instagram Highlights, one of the most valuable, but also most underrated features of Instagram. We talk about how you can use them strategically for your business to help turn visitors into followers, extend the life of the stories you worked so hard to create, and help drive new leads for your business.
05:36
June 20, 2021
E3: How to Map Out A Years Worth of Content in One Day
I know you guys are juggling a million things, and social media is just ONE of them. You don't have time to waste, thinking about what to post. So in this episode, I help you get smart about content.  Let's connect on Insta: @hiltonhayley
07:52
June 14, 2021
E2: How To Nail Your Brand Voice
Almost every touchpoint we have with our customers involves our brand voice, and if we haven't done the work to really NAIL that voice then we're missing out on the biggest opportunity to connect with our audience. In this episode I share 5 tips to help you craft a stand out brand that will win over the hearts and minds of your people.  Here's link to 3 of my favourite brand examples who are killing it: Oatly  Frank Bod Girlfriend Collective Grab your FREE Instagram Checklist here: hayleyhilton.com/instagram And hit that 'subscribe' button so you don't miss an episode, or have to search for this podcast again.
05:44
June 7, 2021
E1: Two Reasons Why Your Social Media Strategy Isn't Working
I’m sure we’ve ALL heard the success stories about businesses that have made crazy sales thanks to Instagram. And maybe you feel like, you’re over here, putting in all the time and effort into your social media marketing, but you’re not seeing those leads and sales come raining in. You're starting to feel like you might be missing something. I hear this a lot. And in this episode we're diving into the TRUTH behind those success stories, and the two things that might be holding you back. Grab your free Instagram Checklist: hayleyhilton.com/instagram
07:47
May 30, 2021
E0: What is Social in 5?
What the heck is Social in 5, and who am I? In this episode, we'll dive into the reason behind why I've started this podcast, and what you can expect from future episodes - out every week. Grab your Free Instagram Checklist here: hayleyhilton.com/instagram And hit that 'subscribe' button so you don't miss an episode, or have to search for this podcast again.
03:14
May 30, 2021