Social Sauce
By Hayley Hilton
IG: www.instagram.com/iamhayleyhilton/
TT: www.tiktok.com/@socialsaucepodcast
LI: www.linkedin.com/in/hayleyhilton/
Social SauceJul 08, 2021
E56: this mindset will change your life
You can follow Lurlene here: https://www.linkedin.com/in/lurlene-b-59412811/
Numuna Ventures: https://numunaventures.com/
E55: getting over procrastination + taking aligned action
E54: how to raise your frequency
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Consciously create a brand, business AND life that is aligned to your soul’s calling.
IG: https://www.instagram.com/iamhayleyhilton/
TT: https://www.tiktok.com/@socialsaucepodcast
LI: https://www.linkedin.com/in/hayleyhilton/
E53: 3 ways you're killing your confidence + 3 things you can do to build unshakeable confidence
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E52: unblock your energy AND find your flow w/ Energy Healer, Janelle Houston
Follow Janelle here: https://www.instagram.com/thetreeofhopeme/
E51: honouring your Human Design with Keolani Young
If you have any questions on Human Design, let us know and we’d love to do a follow-up episode and go deeper into any of the topics that came up. Send your Qs to: hello@hayleyhilton.com
Follow Keolani here: https://www.tiktok.com/@keolaniyoung?_t=8gFh28hVlAe&_r=1
Work with Keolani here: https://bio.site/keolani
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E50: upgrade your life in 6 months
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E49: social media turn ons + turn offs
E48: Content Gold. What you ACTUALLY need to know to create content that sells
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E47: sexy biz structure and $50K roadmaps
Welcome to the Social Sauce Podcast where we talk about practical social media marketing strategies, growing an online business and community, following our intuition and soul's purpose. A few years ago I was Head of Social at an ad agency, helping brands like KLM, Rimmel London, Bvlgari and Tiffanys build their social media communities - today I use these lessons to help business owners feel confident about sharing their message with the world. IG: https://www.instagram.com/iamhayleyhi... TT: https://www.tiktok.com/@socialsaucepo... LI: https://www.linkedin.com/in/hayleyhil... Follow the Podcast: Spotify: https://open.spotify.com/show/2hrc0WC... Apple Podcasts: https://podcasts.apple.com/gb/podcast...
E46: social media growth, manifestation + mindset with Mohamed Al Khalili
Get instant access to all my FREE resources: https://www.hayleyhilton.com/offers/Dt2tRAKg/checkout
Welcome to the Social Sauce Podcast where we talk about practical social media marketing strategies, growing an online business and community, following our intuition finding our voice and fullest expression. A few years ago I was Head of Social at an ad agency, helping brands like KLM, Rimmel London, Bvlgari and Tiffanys build their social media communities - today I use these lessons to help business owners feel confident about sharing their message with the world. Follow Mohamad on IG: https://www.instagram.com/7amooch/ IG: https://www.instagram.com/iamhayleyhi... TT: https://www.tiktok.com/@socialsaucepo... LI: https://www.linkedin.com/in/hayleyhil... Subscribe to the Podcast: Spotify: https://open.spotify.com/show/2hrc0WC... Apple Podcasts: https://podcasts.apple.com/gb/podcast...
[BONUS] 5 elements to your most authentic personal brand
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Use code BYSTORM15 to get 15% off.
E45: WORTH + biggest mindset shift around money
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E44: why I invested $6,000 into a mastermind this year
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E43: a new shift in social media, trusting your intuition, Tik Tok vs. IG
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E42: (behind the scenes) an update on the path to a $50,000 month
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E41: stop getting in your own damn way
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E40: From selling $22 offers to $9,000. What changed.
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E39: how to raise your energetic minimum + increase money flow
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E38: Create VISIBLE content that gets SEEN
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E37: Activate your most GAME-CHANGING year, yet
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E36: From hustle to building a multi-million dollar business in flow
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E35: Owning you power via intuition + aligned action with Emaan Abbass
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E34: Astrology + Finding Your Brand Identity
Connect with @toniethecreator
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E33: Following your purpose + showing up authentically with Ruth Njenga
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E32: 5 actionable tips for finding your social media flow
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E31: My favourite rituals + practices for shifting energy fast
E30: Winning the moment + showing up as your future self
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Or DM me on IG @hiltonhayley
E29: How I turned my inner mean girl into my Biggest Hype Woman + it changed everything
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E28: 5 codes to launching a podcast
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E27: The future of social + the ONE video strategy you need if you don't have a lot of time
Jumping on here to share some of the biggest social media insights in between workshops this week.
Plus the easiest video strategy for busy entrepreneurs.
E26: Social media as a tool to CALL IN what you really want
I hope you see how powerful social media can be when it's coming from a a place that feels aligned, because this is how you become magnetic and start to call in the aligned clients, support, community, opportunities, press and experiences. This is how you stop playing small and start playing a BIGGER GAME.
E25: Finding your unique intersection and overcoming the fear of showing up
"Just show up on social and be YOU" it's so easy to say, but where do we even start? In this episode we're diving deeper into what it means to show up as you and channeling your inner Megan thee stallion.
Sign up for #7DaysofSharing here: https://www.hayleyhilton.com/showupchallenge
E24: should I create a BRAND or use my own NAME?
This week I share a conversation I had with a client on should she launch her new company as a new brand, create a beautiful logo and start up a new instagram account and all….OR should she launch under own PERSONAL NAME…and her current Instagram account…??
This is what I told her.
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[FREEBIE]
Want to write copy/captions that actually sell?
https://www.hayleyhilton.com/copy-that-sells
E23: keeping it REAL: showing up authentically and on purpose
what does it mean to bring your full self to social media when you're a business owner? what do you share? how much do you share?
let's get into it.
get your content strategy + 100's of content ideas: sign up here
IG: @hiltonhayley
E22: I fired my clients
Can we normalize making pivots in our business? we're human - we change and evolve over time and so should our business. So let's talk about what unlocking new levels of growth looks like for you?
E21: 5 wildly successful influencer engagement ideas
I promised a follow up on influencer marketing! So today I wanna talk about the FUN stuff…I’m sharing FIVE wildly successful influencer engagement ideas with you to try out in your own business. Because you don’t want to waste money…just randomly asking influencers to post every now and again. You wanna make sure you are making the most out of it and seeing people lining up to work with you.
Get your captions delivered to you every month, sign up here: https://www.hayleyhilton.com/offers/vfokSLSw
E20: 5 questions to ask before working with an influencer
But when it's done right, it can be game changing for a business.
So, how do you get there?? It's all starts with asking the RIGHT questions.
E19: how to use Linkedin as a business owner?
Today we’re talking Linkedin. Yes, LinkedIn, and NO, you are not going to want to skip over this episode. Linkedin is a. goldmine of opportunity for business owners. It’s a powerful tool for your own personal brand development and growing your network. It’s one of the best platforms for driving traffic to your email list, reaching more people, growing your brand and positioning YOU as the go-to in your space.
Are we friends on Linkedin? https://www.linkedin.com/in/hayleyhilton/
E18: 5 things I learnt in my first year of business
It's my 4th business anniversary! In this episode I take a look back at the BIGGEST lessons from my first year in business.
Learn more about KAJABI: https://app.kajabi.com/r/82Y29Ynk
Join the Content Workshop: https://www.hayleyhilton.com/workshop
E17: all things Tik Tok with Yasmin Mustafa
This is a very special episode, because I have my friend and Brand Strategist at Tik Tok - Yasmin Mustafa - joining me to geek out on ALL things TIK TOK. Learn how you can show up on this platform and connect with this super engaged, highly woke community.
Grab your spot in the Content Planning Workshop for Instagram: https://www.hayleyhilton.com/workshop
E16: how to write captions they can't ignore
I see businesses making these caption mistakes all the time, and they end up wondering why their posts aren't igniting conversation or inspiring action. The same goes for paid ads! The problem is they're missing a strong hook to make their caption un-ignorable. So in today's episode I got tips for how you can use the power of words and empathy to write thumb-stopping captions.
E15: how rest can be great for your ROI
It's time to stop scrolling Instagram and take a pause...'cause in this week's episode of the podcast I'm talking to the Founder of the House of Pause, Ferina Aziz, who is on a mission to help busy humans slow down and find their centre again in a distraction filled world through the power of mindfulness.
Just listening to Ferina during the recording of this episode made me instantly calm.
In our session, we talk about how rest can be great for your ROI, we chat about:
- Mindful #hustleculture
- Active #selfcare
- Doing things with ease
- Aaaand how slowing down is actually helping you speed up.
I hope you enjoy this conversation as much as I did...
E14: how to sell without sounding sales-y
ONE of the biggest pain points for listeners of this podcast, and potentially for you too…is how to use social media to authentically sell their product without sounding sales-y…
So today I wanted to share 5 SURE THINGS you can start taking action on today to get more people sliding into your DMs...
E13: this simple, but powerful tip will transform your captions
Today, I want to share a SIMPLE but POWERFUL tip that will help you quickly transform the copy you write for your business. It’s a subtle shift in your focus, but the results you’ll produce when you apply this copywriting technique can be dramatic.
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E12: stuck for what to post? here are 10 content ideas
I’m pretty sure we can all relate to feeling stuck with what to post to our social media. 🙋♀️ We all go through times when we’re feeling super inspired, and then we go through times when we’re just not feeling it at ALL.
So today I want to share with you 10 ideas for content that you can note down and come back to on those days where you find yourself staring at that blank caption with a blinking cursor staring back at you with no idea what to write.
E11: the 5 biggest mistakes
Are they all quick and easy to fix? Uh no. Are they worth it? Hell yes. You’ll feel at ease knowing that you have a roadmap to follow. The feeling of having ideas flow. Not feeling lost or overwhelmed. Confidence. Clarity.
Get bite-sized social media lessons served to your inbox: hayleyhilton.com/newsletter
E10: what channels should I be using?
I want to talk to you about a BIG part of your social media strategy - which is choosing the right channels for you and your business.
Because there are SO many to choose from, and everyone, including your neighbors kid’s friend, will tell you ALL the things you should be doing, ALL the channels you need to be on, and ALL the tips & tricks you just have to try - “Oh. My. god. What do you mean you're not on Tik Tok??” - it’s only natural you’re going to be left feeling a little unsure.
Or if you are trying to do it all, then you might be feeling a little frazzled. There are only so many hours and coffees we can consume in the day.
So, where do you start? I’m going to walk you the 5 steps to choosing your social channels.
*You’ll need a notebook, pen, comfy pants and an iced oat milk latte (the last two are not a must, but I can highly recommend).
E9: how to define your dream customer?
One of the biggest marketing mistakes a business owner can make is not getting crystal clear on who your ideal customer or client is. Because as the good ol' saying goes: if you try to create content for everyone, you will end up resonating with no one. Your message will become diluted, unclear and irrelevant - meaning that you are going to get lost in a sea of sameness. So - in today's episode I'm going to walk you through guiding questions and tools that will help you find your tribe.
E8: please don't do this.
"Does the way I'm showing up on social support my future self?" Oftentimes we can get so discouraged by the current results that we get detracted from the BIGGER goal. If you find yourself getting caught up in the day to day of vanity metrics, then this episode is for you.