Welcome to the Socially Accepted podcast, hosted by Natalie Butler. This podcast is dedicated to female entrepreneurs looking to crush online sales. We'll be covering a host of topics such as social media trends, mindset/motivation and how to monetize Pinterest.
As I mentioned previously, one of the ways to make money on Pinterest is by driving traffic.
But driving traffic, alone, is not going to get you paid.
Let's go back to our 6C Pinterest marketing strategy:
Conversions are the name of the game. Without conversions, you don't have a business.
Yea, "likes", "comments", and "shares" are cool but that's not what gets you paid!
Conversions are when a person takes ACTION!
We want our people to ACT!
When you're developing your Pinterest marketing strategy, consider what your ideal customer needs to see/do in order from them to convert.
Walk them through the sales process: remember the Know, Like, and Trust factor.
Sales process - AIDA Model breakdown:
Now we’re going to use those four factors to create a pin image that converts.
Download the free Pinterest marketing workbook and training here: https://pinningforwinning.com
#marketing #socialmediamarketing #entrepreneurship #socialmedia #pinterest #pinterestmarketing #smallbusinessowner
Happy April 💕
This is actually my birthday month so I'm very excited!
And I have some good news for you!
Given what's going on around the world today, Pinterest decided to adjust the news we receive and gave us more insight to what our customers are actually doing NOW since many (if not all of us) have been affected in some way by this virus.
Yes, people are sitting at home but it doesn't mean they're doing nothing.
𝗣𝗲𝗼𝗽𝗹𝗲 𝗼𝗻 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗮𝗿𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼! 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿, 𝘁𝗵𝗲𝗶𝗿 𝗜𝗡𝗧𝗘𝗡𝗧!
𝗜𝗻 𝘁𝗵𝗲 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴, 𝗜 𝘁𝗮𝗹𝗸𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝟯 𝗜'𝘀: 𝗶𝗱𝗲𝗮𝘀, 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻.
Given these trends, people are looking for IDEAS --- things to do!
By staying on top of what's going on, you're showing your customers that you are relevant!
𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝘆!
If you can reach them by what they're searching for NOW, you are going to quickly expand your growth! Pinterest users are ACTIVE!
So do you want to know what’s trending on Pinterest now so you can better relate to your audience?
- 𝐇𝐞𝐚𝐥𝐭𝐡 𝐚𝐧𝐝 𝐖𝐞𝐥𝐥𝐧𝐞𝐬𝐬: 𝐦𝐞𝐧𝐭𝐚𝐥 𝐰𝐞𝐥𝐥-𝐛𝐞𝐢𝐧𝐠 𝐚𝐧𝐝 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐟𝐢𝐭𝐧𝐞𝐬𝐬
Home bodyweight workouts (+205%)
Home workouts, no equipment (+329%)
Meditation tips for beginners (+108%)
Self care at home (+332%)
Work from home with kids (+1657%)
Home games for kids (+331%)
Nature walk activities kids (+407%)
Always big on Pinterest but people are looking to try new bread recipes:
Yeastless bread recipes (+4400%)
Bread in crockpot 👀 (+3191%)
Sweet Amish bread (+1499%)
- 𝐁𝐞𝐚𝐮𝐭𝐲 𝐚𝐧𝐝 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐜𝐚𝐫𝐞
Home hair cuts (+417%)
Homemade eyebrow wax recipes (+321%)
DIY manicure at home tutorials (+159%)
Now don’t just look at these trends and say “oh ok cool” or try to include all of them because you want to reach more people 🙅🏽♀️
Instead, look at these trends... go back to your client avatar. Can any of these trends help your potential customers?
𝐋𝐨𝐨𝐤 𝐜𝐚𝐫𝐞𝐟𝐮𝐥𝐥𝐲: 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐛𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐡𝐞𝐚𝐥𝐭𝐡/𝐦𝐞𝐧𝐭𝐚𝐥 𝐰𝐞𝐥𝐥𝐧𝐞𝐬𝐬, 𝐩𝐚𝐫𝐞𝐧𝐭𝐢𝐧𝐠, 𝐟𝐨𝐨𝐝 𝐨𝐫 𝐛𝐞𝐚𝐮𝐭𝐲 𝐚𝐧𝐝 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐜𝐚𝐫𝐞?
Yea? Now you know how to reach them! Be sure to join us at https://pinningforwinning.com #marketing #pinterest #pinterestmarketing #socialmedia #socialmediamarketing #entrepreneur #entrepreneurship #smallbusiness #businesstips #smallbusinessowners
Last week, Swae Lee did a free concert on IG 🎤 Why? Might sound silly to some but he’s continuing to show up for his people. Everyday, Coronavirus is trending on Twitter but do you know what was also trending on Twitter last night 👀
Do you know how many people are going to thank him for providing some type of entertainment during these times? He’s going to stay fresh in their minds and because of this, when he finally does have a concert, guess who’s going to be purchasing a ticket 🤔 This is the Law of Reciprocity. Show up for your people and they’ll show up for you.
So yes it’s easy to talk about this virus everyday and even become consumed by it but don’t let this be a distraction. I’m not saying you should completely disregard it. Yes, take proper safety measures and know what’s going on in your area. You can watch the news and still handle business. I’m saying..
I know it’s easy to fall out of rhythm and put your business to the side given the times but this is more reason to go even harder. You gotta be a believer to know this too shall pass 🙌🏾
And when this is all over, the folks who put their business to the side will have to play catch up when everything is back to normal. 🏃🏽♀️
This is not a vacation 🙅🏽♀️
A business in motion stays in motion. Even if you serve people face-to-face, you can do something NOW to grow your business.
𝗛𝗲𝗿𝗲’𝘀 𝗮 𝗳𝗲𝘄 𝗶𝗱𝗲𝗮𝘀 💡:
- Build a stronger online presence
- Learn how to use a technology/platform that you’ve always said you never had the time to learn
- Analyze your numbers: figure out what’s working and what really isn’t
- Systems: if you don’t have a system now, implement one to help you gain clarity and scale when you are able to operate at full capacity
- Create products around your service-based business and sale products online. For example: if you have a restaurant, create a cookbook, teach people how to make recipes. Sell it!
- Create lead capture pages or lead magnets
- Develop an e-mail list of interested prospects so you can keep in contact with them during this time
- Host online events: training, webinars, classes or even just live videos so people can keep in contact with you. If you’re a makeup artist, do an online makeup course. Have people purchase tickets to attend.
- Practice your photography skills so you can take better pictures to attract your ideal audience
- Create more looks or scenarios for inspiration
- Create more content: blogs, videos, etc. You don’t have to release them all now, you can have at least one for each week. Create 4 and you have a month of new content 💡
- Follow up with past leads.
- Get back to that email marketing system that you never figured out. Learn how to schedule emails.
Use this time wisely!
Download the free Pinterest marketing workbook at https://pinningforwinning.com
#Pinterestmarketing #Pinterest #SocialMedia #SocialMediaMarketing #Marketing #BusinessTips #Entrepreneurship #Entrepreneur
Pin stats are one of the most important analytics that you're going to find on Pinterest. They tell you if what you are doing is currently working. You can break this down to see which part of your Pinterest marketing strategy isn't working in order to improve it. For example, if you are driving traffic to your pin but they're not clicking to learn more, you know either your call-to-action isn't strong enough or you're not reaching your ideal audience. If you aren't driving any traffic to your content, you know that your keyword strategy could use some tweaking. Whenever you are marketing, you always want to look for areas of opportunity. Don't just pin and leave. Look at your stats!
Download the free Pinterest marketing workbook and join us on Facebook: http://www.pinningforwinning.com/simple.
#SocialMedia #socialmediamarketing #marketingtips #Smallbusinessowner #Entrepreneurship #BusinessTips
How often should you pin on Pinterest in 2020 seems to be the question for many entrepreneurs. What's too much? What's too little? See what's working now.
Need help with your Pinterest marketing strategy? Download the free workbook here: http://www.pinningforwinning,com
#socialmediamarketing #SocialMedia #Pinterest #Pinterestmarketing #Entrepreneurship
Stop wasting time on Pinterest. Be strategic and know exactly why you're on Pinterest. Avoid these tips most social media folks recommend.
Download the free Pinterest marketing workbook: www.pinningforwinning.com
#Pinterest #PinterestMarketing #socialmediamarketing
Creating video pins is an effective way to get more eyes on your content and drive traffic to your website. Learn how to create video pins the simple way!
Download the free Pinterest marketing workbook at www.pinningforwinning.com.
#Pinterest #Marketing #SocialMediaMarketing
Learn how to make money on Pinterest in 2020 for entrepreneurs, small business owners, bloggers and other content creators. Download the free Pinterest marketing workbook here.
#business #entrepreneurship #entrepreneurs #interenetmarketing #Onlinemarketing #digitalmarketing #socialmediamarketing #socialmedia #Pinterest
Pinterest Marketing Strategy: Pinterest SEO Tips and Test to Drive Traffic to Your Website. Here's how to make sure you're bringing your ideal customers/clients to your landing page. Click here to read the blog.
#marketing #smallbusinesstips #MarketingTips #OnlineMarketing #PinterestMarketing #Entrepreneurship #EntrepreneurTips #DigitalMarketing #SmallBusiness #SocialMediaMarketing #Pinterest #SEO #SearchEngineOptimization #Business #BusinessTips
If you haven't heart the news yet, Pinterest is officially the third largest social media platform in the US! Yes, time to wake up and stop sleeping. If you are a small business owner or entrepreneur, there are five new features coming that will have you grow your business faster and better! #marketing #smallbusiness #socialmedia #pinterest #business #socialmediamarketing
Before we talk about a Pinterest marketing strategy, let’s talk about what is Pinterest first? Pinterest is a search engine. It’s meant for discovery. This is where people go to find solutions, ideas and inspiration.
The internet is swarming with new content each and everyday.
Think of Pinterest as “the best of the best on the internet.” It’s a way for users to bookmark what they’ve found to be helpful.
What does this mean for you as an entrepreneur or marketer?
If they pin your content, you are gaining credibility and authority which will strengthen your marketing strategy. Word-of-mouth advertising will always be
Pinterest Marketing Strategies That Work
effective! If someone is pinning your content, they’re endorsing you so their friends, family and followers can discover you as well. You are increasing your total exposure. Pinterest is the perfect way to drive traffic to your site in order to generate more leads and business.
One way to get the ball rolling is to make sure that YOU are pinning your content.
Currently, I average over 4 million monthly viewers per month on Pinterest with close to a 9% engagement rate! I’ve used Pinterest to drive traffic to my blog, e-commerce site, appointment booking sites, lead capture pages and even Youtube videos. The possibilities really are endless. If you’re thinking you don’t have time to learn about another social media site, trust me, I was just like you but this is where Pinterest has proven to be worth it many times over!
Having a Pinterest marketing strategy is crucial!
Learn more: read the blog here.
Most people struggle in network marketing because either they failed to tap into their support system or they didn't know they had a support system. Yes, this is an industry where you control the pace but why is it so important to speak with your other people?
Are you making this genius mistake? I get it! Tagging people helps get more eyes on your business and it's a quick way to get results, right? Wrong! Let's discuss why you shouldn't tag people on Facebook.
I've seen a lot of people joining multiple direct sales and network marketing companies, often joining 6-7 in a year! Most do it in hopes of finding that one golden opportunity that could help them gain the freedom that they seek; however, many don't. In today's episode, I'm discussing how to pick the best company for you and what you should know before joining in order to actually make money in the company! #directsales #networkmarketing #wahm #workathome
If you're struggling with marketing online, it's probably because you have yet to understand your purpose. I spent a lot of my time early on begging and pleading for sales from people and eventually got lucky. Now that I fully understand my purpose, I'm intentional with every thing I do and instead of begging people, I have people coming to me!
Do you have a Facebook group? Are you still trying to figure out when is the best time to post to increase your engagement and results with the algorithm? In today's episode, we'll be discussing how to get the most engagement and conversions using your Facebook group so stay tuned!
Comparison is the greatest thief of joy, life, excitement, growth and fulfillment. When beginning your journey into entrepreneurship, we're often to find successful leaders in the industry. Unfortunately, especially due to social media exposure, we get too caught up in what they're doing while neglecting what we SHOULD be doing. As long as you continue looking in someone else's direction, you will always be headed the wrong way. Look for inspiration, not imitation. Do you need this message? If so, please "like" this episode and share with others who may need the message. Feel free to connect with me: www.chicagosbeauty.com #business #entrepreneurs #entrepreneurship #socialmedia #socialmediamarketing
Happy New Year! I saw a post where a lady had just recently lost her Instagram account due someone hacking it. She'd spent the last two years gaining 20,000 followers! Let's take a quick look at we can learn from this situation and prevent it using our digital business card app.
Personal digital business card: www.chicagosbeauty.com
You've been online and you're struggling but you're really trying to make it work. You hear all this talk about stop spamming your friends and start providing value. You look at the top influencers or industry leaders and figure you'll just post inspirational quotes because that works, right? Yet, you still don't have any sales coming in and no one is messaging you about your business or even interacting on your posts. Let's talk about how you can establish yourself as an authority in your field and have people seeking you for your expertise.
#socialmedia #socialmediamarketing #attractionmarketing #Facebook #Instagram #salestips #entrepreneur #entrepreneurship #wahm #workfromhome #business #marketing
I know it's very tempting: the quest to become the most popular, have the most likes on your social media but this one thing can actually be killing your online presence: Like Trains. If you're struggling with monetizing your social media accounts, you definitely want to check this episode out.
Are you just posting motivational or inspirational quotes? Nobody cares! Don't just talk the talk, but walk the walk. Build your circle of influence by showing how YOU are living the life you preach. Truly connect with your audience.
There are many more people who want to see you win and will support you than those who don’t. Stop focusing your energy on those who mean you no good and start aligning with those who see your potential and purpose.
Are you trying to build or grow your business on Facebook? Facebook is manually removing personal accounts for violation of TOS. Check out the top three things you should do IMMEDIATELY.
Previous episode on how to prevent your account being marked as spam: https://spoti.fi/2PDrf1y
#Facebook #SocialMedia #SocialMediaMarketing #Entrepreneur
You could actually be self-sabotaging your own success! Let's discuss how small business owners and entrepreneurs are alienating and running off their target market with this simple mistake!
Be careful what you post!
A common mistake new business owners and entrepreneurs make is being too excited. It's always great to be excited about your business but often times, they miss the point of sharing why others should be excited as well. Take the time to educate your target market about how they can benefit from your product/service and stop focusing strictly on gaining a sale. Serve your audience.
Are you struggling with the right words to say to someone? Are you trying to actually convince them to purchase from you or join your team? Let's talk about it! Be sure to check out my blog at www.chicagosnatalie.com #entrepreneurship #entrepreneur #sales #marketing #business #bosslady #bossbabe #boss
Beginning a new exercise regimen is just like starting a new business venture. You're going to feel tired, beaten and maybe even hopeless. What happens when your passion runs out? Do you give up on your goals? No! This is why you need dedication, patience, perseverance, persistence and discipline. Once you go through the pain, you'll see the #gains.
For more tips, head over to www.chicagosnatalie.com
Did you recently launch a business and now you're wondering how to grow your business ORGANICALLY? The first thing to do is expand your network. Your network determines your net worth! Stop waiting on friends and family to support you in your venture! That may not ever happen! If you're serious about growing, you want to follow these five steps each day!
For more info, check out www.chicagosnatalie.com
Are you looking to grow your business online or locally? Check out the top 10 business tools that you SHOULD be using in your business to save you time and money:
1. Google Voice
2. Google My Business
3. Social Media
4. Inigo App
5. Microsoft Office - Excel, Word and Ppt
For more tips, head over to www.chicagosnatalie.com
Episode 14: It's All About the Digital Business Cards, Baby! As a new entrepreneur, I was so excited to get my business cards! I purchased thousands of cards and with the intent to get out and tell the world about my business! Over time, I've learned a few things about business cards: 1) 88% are thrown away 2) most people don't follow up 3) used as a crutch Here are my top 10 reasons why everyone should have a digital business card: - Cost-effective - No printing or shipping time - Update information in minutes - Easily shareable - Easily traceable - Multiple cards for multiple purposes - Easily follow up - More memorable - Become better communicator - Follow up with new contacts met via phone Wanna see my card: http://www.chicagosbeauty.com #business #entrepreneur #entrepreneurship #ladyboss #bossbabe
Women are strong, smart, independent, reliable and sensible but as female entrepreneurs, is there something we can learn from our male counterparts? Is there something that is holding us back from achieving our goals?
We live in a world too busy to concern themselves with your problems but quick to tell you to humble yourself.
Maybe this is just my observation, but I see a lot of people saying "be humble" when they really just want you to "be quiet."
When exactly are you supposed to speak up?
Now let me just say there is a difference between being braggadocious and showing humility. Yet, as SOON as a person cheers or shows an ounce of confidence, it’s a problem.
For the record: it is ok to celebrate your victories.
You worked for them! You’ve been through Hell for them!
You deserve it! Cheer on!
If you sacrificed every night to work on your business and finally got your first customer....
If you quit school in order to put your kids through school and now given the opportunity to go back or watch your kids graduate...
If you woke up each day, with the weight of the world on your shoulders, thought about seriously giving up and finally one day, you hear a message that says, "don't worry"...
Episode 10: The Truth About Speaking Your Mind.
Are you wondering when you should speak up in your business and let your voice be heard? The answer is NOW! With some many people copying and pasting the same posts over and over, it is crucial that you let your voice be heard. It can be one of the most terrifying experiences, yet most rewarding if you're looking to stand out from the crowd.
Check out the podcast: https://chicagosnatalie.com/entrepeneurs-top-podcasts/
#Business #Entrepreneurship #WorkAtHome #WorkFromHome #SocialMedia #Facebook #SocialInfluencer
There is a difference between being busy and being productive. When I first launched my business, I spent the majority of my time being busy. I really feared failure so I figured doing something, anything actually was considered building my business; however, those things got me absolutely nowhere! I was just wasting time and avoiding the inevitable!
Tune in to learn the biggest change I made in my business that allowed me to turn zero engagement to likes which eventually turned into new customers and team members.
Interested in learning how you can:
1. Find and Target Your Ideal Customers/Client
2. Deliver Tailored Message
3. Attract Customers Who Reach Out to You
4. Build Repeat Customer Orders without Autoship
5. Begin to Automate the Processes So Your Business Runs While You're Asleep!
Sign up now: www.chibrandambassador.info
#socialmedia #socialmediamarketing #socialnetworking #entrepreneur #BossBabe #boss
Who holds you accountable in your business? Listen to one of the top challenges new entrepreneurs face and why they fail even with all of the resources available to them. Learn how you can avoid it.
To listen to more episodes: https://chicagosnatalie.com/female-entrepreneurs-playground-boss-lab/
#business #entrepreneuer #Entrepreneurship #GirlBoss #BossLady
Are you looking for ways to find new customers online? If so, check out this free Facebook tool that allows you to find people who are looking for your solution: https://youtu.be/moqYLcWcEXk
#SocialMedia #SocialNetworking #Facebook
A lesson learned from my 6-year old niece. So often we set ourselves up with unrealistic expectations of reality. When some asks if we've accomplished something, don't beat yourself up by saying no, start uplifting yourself by saying "Not Yet."
Major announcement! Hidden Facebook tool that every social marketer, influencer and aspiring entrepreneur should be using! It has completely transformed my business. See how it can do the same for you!
#GirlBoss #BossBabe #BossLife #SocialNetworker #SocialMarketer #Business #SocialMedia