The Social Marketing Podcast

Creating the visual part of your brand is the creative and fun process of brand development, but it's easy to get overwhelmed by the sheer amount of colors and fonts available. What’s the right header font? What body font goes well with it? Why do I need two? How many colors should I pick? How do I design a logo?

Take a deep breath. We’re going to walk you through the process of understanding how to pick colors, fonts, and logos to best represent your brand.

Branding. You’ve heard of it, you know you need it, but what does "it" actually entail? Join us this month as we take a deep dive into the world of branding, where you should start and what you should focus on. In today’s episode we look at starting with the question: what do you want your ideal audience to do? After all, creating a fantastic brand on it’s own will not set you up for success. But by blending the creative aspect with your ideal target market, you will find your sweet spot.

What are the proper legal steps you need to take to start your own business? How do you get your first client? How do you balance a job and a side-hustle? In this episode, we’re asking each other rapid fire questions to get you the answers you need to somewhat random but completely necessary questions when it comes to you and marketing.

Starting a business is always tough, but starting one with a partner can present a different set of challenges. From learning how to communicate with each other, understanding the different ways each person works, and their creative differences will help you have a successful partnership. In this episode of the Social Marketing Podcast, we look at our own partnership and provide you with stories and tips to help your business succeed.

A big struggle with starting your own business young is dealing with adults (or yourself!) not taking you seriously. Now, imposter syndrome is a real thing, and it affects everyone at every age, but we want to discuss how to tackle this issue as a young entrepreneur/business owner. We’ll look at our own personal stories and the development we went through, and break it down into viable steps for you to take in your own life.

It’s September, and that means it’s back-to-school! We’re using this time to have a conversation about a question more and more people are asking; is college worth it? Now we’re looking at this question in regards to those of you wanting to get into marketing or owning your own business. If you’re in medical or law school, carry on.

We’re going to take a deep dive into the lessons we learned through classes versus the ones we learned from just doing, to see what consensus we come up with.

Once you know how to create your videos, the next pressing questions are where do I share it, and how often? We all know Youtube is the #1 video platform out there, but with it being so saturated, is it even worth it? Join us as we address these issues and so much more to help you become a video content creator expert!

So you’ve got your equipment, you’ve created your content categories, and you’ve already filmed your first few videos! Now you sit at the computer, ready to enter the scary world of editing...what do you do to get the result you want without spending three days on one video? What are the most important elements of the editing process that will guarantee a great video without you wanting to rip your hair out? Don’t worry, focusing on just three areas of editing will allow you to get the results you want with ease and we walk through each of them in this podcast.

Alright, you’ve done your research, got the equipment you need, and have created your content categories. Now...what? Where’s the most optimal place to film? How do you get your video to look like the ones of your favorite youtubers? Is that quality even necessary?

Don’t panic, it’s not as overwhelming as it might seem. There are a few tricks to getting your video right, and we’re here to help.

Creating video content is almost a necessity in today’s world. YouTube is the second biggest search engine and Facebook is pushing video content more than ever. But we understand how confusing it can be to get started with creating video content. So in this episode, we break down the equipment you need, what to talk about, and some growth tactics to keep you focused.

This week on our brand vs brand showdown, we’ve brought in a couple of heavy players. You know them well and chances are you love one and hate the other. It’s Apple vs Google! Join us as we bring these two giants under the microscope and take a good look at their branding. From their website to their social media presence, let's see just how well they know their target audience and how well they’re reaching them.

The question is classic, the battle ever raging: Who’s better: Coca Cola, or Pepsi? In this episode, we’re taking a unique look at this age old question: Who has the better brand? Join us as we traverse the landscape of websites and social media accounts, comparing these two classic giants to discover who reigns supreme, in this battle of the brand.

The question about the best burger is one that is constantly being battled out by chefs all over the country. But what about burger branding? This week we pit In-n-Out against Habit in a battle of website design and functionality, social media presence and engagement, and overall brand consistency. Who will come out on top?

Fossil vs MVMT. Continuing out brand vs brand competition, Luke and I pit two of our favorite watch companies against each other in a battle to see who has the most consistent and engaging branding across their website and social media presence.

When it comes to branding, the best way to learn is to observe how others do it. In this episode, we are taking two competing brands (that we both love) and analyzing their website and social media accounts to see what they do well and what could be improved.

SEO can be complicated; both to understand and to implement. It is easy to get lost in the mindset of including as many keywords on your website as possible, to use every way we know to help our site make it to the front page. But Google is smart, and it knows what it’s viewers like, and what they don’t like.

We’ll walk through the do’s and don’ts of SEO, as well as provide some easy to integrate tips that’ll help your website visibility!

One hugely important part of websites, and marketing material in general, is the copy. But figuring out what good copy looks like can be tricky, especially since there are literally hundreds of ways to get your message across. In this podcast, we’re going to look at a couple great copywriting examples and a few that could use some help, and break down what works and doesn’t in the world of copywriting.

Lead magnets. What are they, how do you create one, and how do you know if it’ll be successful? We’ll breakdown each of these questions to help you not only figure out what a lead magnet is, but to figure out which type will work for you, and how to create one that will help you grow your email list!

A website is the building block of your online presence, but it can be extremely costly to get it professionally done. Thankfully there are many ways you can build it yourself, and get that professional finish you’re looking for!

We’ll walk you through the different platform options, guide you through how to structure your site, and provide some insight on what to look for when it comes to style.

It’s not a secret that today’s job market is pretty competitive. And when it comes to getting a job in marketing, you’re going to face stiff competition as someone on Reddit quickly found out. We answering this question using our experience obtaining marketing jobs and the very different approaches we took to get to where we are now.

Social media marketing is imperative to any digital marketing strategy, but with so many different platforms, it can be overwhelming to think of the amount of content you’d have to create. But that doesn’t have to be an issue. Reusing content across platforms and mediums is a lot easier than you think! We’ll walk you through how to capitalize on the one piece of content, and help you identify what works well on what platform.

Email marketing is a topic a lot of people love to discuss. Rumored to be dying off, the question that seems to be asked every year is: Is email marketing still worth it? The short answer? Absolutely. We’ll walk you through the details as to why that is, the reason it should be a part of your marketing strategy, and the best tips and tricks to make sure you get the results you’re looking for!

A social media strategy is great and all, but without knowing how to create content in a time efficient manner, it will be difficult to maintain. We’ll walk you through how to research your competition, create an accurate persona, learn how to choose your categories and lastly, how to create a calendar that can all be done in a timely fashion while creating an online presence that’s true to your brand.

The algorithms for Facebook changes constantly, and that makes it a bit tough to know what does best on the social media platform. But by understanding your demographic, knowing what posts do the best and finding your voice, you’ll be on your way to making your brand a Facebook success!

Twitter, like Facebook and Instagram is a unique social media platform that requires its own strategy. With only 150 characters available, how do you create engaging content on such a limited word count? Understanding your demographics and your own niche and voice is the key to creating your brand on Twitter. Knowing how to use hashtags, when to comment and who to follow will be key to your success. But don’t worry, we’re here to help!

Instagram is one of the major social media players these days. But what does it take to build an audience for your business or brand on Instagram? We’ll give you a few tricks of the trade that we’ve picked up over the years to help you understand the platform, find your niche, and implement an easy-to-understand strategy that will set you up for Instagram success.

What is the purpose of marketing? Is it brand awareness? Is it to drive sales? To build a relationship with your target audience? The answer is: all of the above. Learn how to balance your call-to-actions on social media with valuable content that your customers are genuinely wanting, and learn why providing free content is a sure-fire way to grow your business!

You know that social media is important, but you have absolutely no idea where to begin. Don’t worry, we were both in that exact same spot some years ago. But we learned the tricks of the trade and we’re here to share them with you! Get ready to learn about understanding your brand, your competitors and your audience, and getting practical advice on how to create and implement a social media marketing plan.