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The David Somerfleck Podcast

The David Somerfleck Podcast

By David M. Somerfleck
Monthly conversations about marketing, business innovation, culture, technology, and creativity. David Somerfleck is a digital marketing expert, author, and business mentor with 25 years experience working for marketing agencies across North America. Please rate, review, subscribe and share The David Somerfleck Podcast with everyone you know. To apply to be a guest, submit a question, watch video episodes or learn more visit dms.blue.
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Currently playing episode

#2: Finding Your Unique Selling Proposition

The David Somerfleck Podcast

#2: Finding Your Unique Selling Proposition

The David Somerfleck Podcast

1x
Marketing Magic w/ Magician Daniel Chan
In this episode of "The David Somerfleck Podcast" I interview super-magician Daniel Chan about what he's learned about marketing and building a very unique and unconventional magician's career. You can learn more about Daniel at www.danchanmagic.com. -If you enjoyed this episode please like it, subscribe, and leave a review. Every little bit helps us bit our audience and attract more guests and sponsors.  -Do YOU have a question about digital marketing or business growth we can answer in one of our upcoming Listener Question episodes?  Fire away!  -Just go to https://dms.blue/podcastguest and submit your question there.  -And while you're there, you can also book me to be a guest on your own podcast or submit an application to be a guest! So many options to choose from! -Did you know that many episodes of this podcast are also carried on video sharing services such as YouTube, Veoh, BitChute, and Metacafe when available? Yes, indeed, so check those out if you prefer video. -To read my books "The Road to Digital Marketing Profits" and "The Illustrated Guide to Digital Marketing" please go to https://dms.blue/books.   CONNECT: -Twitter: https://twitter.com/dmsblue01 -LinkedIn: https://www.linkedin.com/in/somerfleck/ -Facebook: https://www.facebook.com/dmsblue01/ -YouTube: https://www.youtube.com/channel/UCypF0s-KPKzF_UFm92mGdaA -David M. Somerfleck is a Digital Marketing Specialist with over 20 years' experience working for marketing agencies across North America, about 10 years' experience as a small business and startup mentor for several nonprofit organizations, and author who has spoken at Microsoft, written for AOL/Time-Warner, taught digital marketing workshops at Johnson & Wales University, the Open Media Foundation in Denver, and headlined the City of Denver's Create Expo. David enjoys hiking, reading, helping committed business owners accelerate growth through the use of applied digital marketing and lean management, writing, and meeting engaging guests. You can reach David online at https://dms.blue.
33:44
October 1, 2021
#12: The Afterlife and Near Death Experiences w/ Stephen Hawley Martin
In this episode of "The David Somerfleck Podcast" I sit down with Stephen Hawley Martin, the author of (at least) 20 books, many of which are about the afterlife, near death experiences, the Age of Aquarius, and where he sees humanity headed. Check out his books at shmartin.com -If you enjoy this episode don't forget to like it and subscribe. Every little bit helps us gain more listeners and viewers and continue to grow.  -Every other episode I try to answer your listener / viewer questions about business or marketing. If YOU would like to submit questions about digital marketing or business growth in general, apply to be a guest, or book me to be a guest on your own podcast, please go to https://dms.blue/podcastguest and select the appropriate option. CONNECT: -Twitter: https://twitter.com/dmsblue01 -LinkedIn: https://www.linkedin.com/in/somerfleck/ -Facebook: https://www.facebook.com/dmsblue01/ -YouTube: https://www.youtube.com/channel/UCypF0s-KPKzF_UFm92mGdaA -This podcast is also carried on video sharing services such as YouTube, Veoh, BitChute, and Metacafe when available. -Read my books by going to https://dms.blue/books. -David M. Somerfleck is a Digital Marketing Specialist with over 20 years' experience working for marketing agencies across North America, about 10 years' experience as a small business and startup mentor for several nonprofit organizations, and author who has spoken at Microsoft, written for AOL/Time-Warner, taught digital marketing workshops at Johnson & Wales University, the Open Media Foundation in Denver, and headlined the City of Denver's Create Expo. David enjoys hiking, reading, helping committed business owners accelerate growth through the use of applied digital marketing and lean management, writing, and meeting engaging guests.  You can reach David online at https://dms.blue.
52:47
September 1, 2021
#11: Listener Questions: Is My Digital Marketing Working? What Type of Digital Marketing Is Best for My Business?
In this episode of "The David Somerfleck Podcast," I answer a listener question that's basically a two-part question: how can she tell if her digital marketing is working for her and secondly how can she find out what form of digital marketing is best for her business?  -Listen in to my answer and let me know what you think or if you have follow-up questions of your own.  -Want to submit a question for one of our Listener Question episodes, apply to be a guest, or tell me what you think? Sounds great! You can do that by going to https://dms.blue/podcastguest.  -If you enjoy this podcast please like it and subscribe.  Every little bit helps us grow our audience and reach more unique guests! -This podcast is also carried on video sharing services such as YouTube, Veoh, BitChute, and Metacafe when available. -Read my books by going to https://dms.blue/books. CONNECT: -Twitter: https://twitter.com/dmsblue01 -LinkedIn: https://www.linkedin.com/in/somerfleck/ -Facebook: https://www.facebook.com/dmsblue01/ -YouTube: https://www.youtube.com/channel/UCypF0s-KPKzF_UFm92mGdaA -David M. Somerfleck is a Digital Marketing Specialist with over 20 years' experience working for marketing agencies across North America, about 10 years' experience as a small business and startup mentor for several nonprofit organizations, and author who has spoken at Microsoft, written for AOL/Time-Warner, taught digital marketing workshops at Johnson & Wales University, the Open Media Foundation in Denver, and headlined the City of Denver's Create Expo. David enjoys hiking, reading, helping committed business owners accelerate growth through the use of applied digital marketing and lean management, writing, and meeting engaging guests. You can reach David online at https://dms.blue. 
20:44
August 1, 2021
#10: Anti-Racist Psychotherapy w/ David Archer
In this episode of "The David Somerfleck Podcast," I sit down with David Archer, an anti-racist psychotherapist practicing in Canada with fascinating approaches and insight. You can learn more about David Archer by going to https://archertherapy.com.  -If YOU would like to submit questions visit https://dms.blue/podcastguest. Do you think I should add any new segments or interview any particular types of guests or do you have recommendations for guests or have questions about how to grow your business? Just go to that link and let me know! -If you enjoy this podcast please like it and subscribe. Every little bit helps us grow our audience and reach more unique guests! PODCAST INFO: -To find this podcast on your favorite podcast provider, including YouTube, BitChute, and Veoh, please go to https://dms.blue/podcast. -Read my books "The Road to Digital Marketing Profits" and "The Illustrated Guide to Digital Marketing" by going to https://dms.blue/books. -You can check out my courses and downloads by going to https://dms.blue and clicking on "Store" on the menu. CONNECT: -Twitter: https://twitter.com/dmsblue01 -LinkedIn: https://www.linkedin.com/in/somerfleck/ -Facebook: https://www.facebook.com/dmsblue01/ -YouTube: https://www.youtube.com/channel/UCypF0s-KPKzF_UFm92mGdaA -David M. Somerfleck is a Digital Marketing Specialist with over 20 years' experience working for marketing agencies across North America, about 10 years' experience as a small business and startup mentor for several nonprofit organizations, and author who has spoken at Microsoft, written for AOL/Time-Warner, taught digital marketing workshops at Johnson & Wales University, the Open Media Foundation in Denver, and headlined the City of Denver's Create Expo. David enjoys hiking, reading, helping committed business owners accelerate growth through the use of applied digital marketing and lean management, writing, and meeting engaging guests. You can reach David online at https://dms.blue.
01:14:51
July 1, 2021
#9: Listener Questions: Discussing Value with Clients
In this episode of "The David Somerfleck Podcast" we're back answering your questions, with questions ranging from Bruno on how to deal with cold email prospects who say they're interested but never respond and how to communicate value to web design clients from Gregory so they don't get stuck seeing you as just another template installer. -If YOU would like to submit a question, apply to be a guest, or book me to be a guest on your own podcast, go to https://dms.blue/podcastguest and select the appropriate option.  -"The David Somerfleck Podcast" is carried on all major distributors so if you would like to show your support please like and subscribe and leave reviews where possible. To listen to other episodes go to https://anchor.fm/somerfleck. -This podcast is also carried on video sharing services such as YouTube, Veoh, BitChute, and Metacafe when available.  -To learn more about how freelancers can discuss digital marketing value and budgets with clients read these recommended posts: https://dms.blue/2020/07/16/digital-marketing-budgets/ and  https://dms.blue/2019/11/17/digital-marketing-price-value-or-cost/ -Read my books at by going to https://dms.blue/books. -David M. Somerfleck is a Digital Marketing Specialist with well over 20 years' experience working for marketing agencies across North America, about 10 years' experience as a small business and startup mentor for several nonprofit organizations, and author who has spoken at Microsoft, written for AOL/Time-Warner, taught digital marketing workshops at Johnson & Wales University, the Open Media Foundation in Denver, and headlined the City of Denver's Create Expo. David enjoys hiking, reading, helping committed business owners accelerate growth through the use of applied digital marketing and lean management, writing, and meeting engaging guests. You can reach David online at https://dms.blue.
29:43
June 1, 2021
#8: Black in Corporate America w/ Genesis Amaris Kemp
In this eye-opening episode of The David Somerfleck Podcast we switch gears on you yet again from discussing marketing and business growth back to learning more about culture (or the lack thereof) in US corporate American from author Genesis Amaris Kemp. In our next episode we take your questions about business growth and marketing again.  -To support this podcast please leave reviews and subscribe. You can find video versions of our podcast episodes (when available) on YouTube, BitChute, Veoh, and Metacafe.  -Want to be a guest on a future episode, submit a business marketing question, or book me to be a guest on your own podcast?  -Just go to https://dms.blue/podcastguest. -To purchase a copy of Genesis' book "A Chocolate Drop in Corporate America: From the Pit to the Palace" please visit this link https://www.amazon.com/dp/B08924DHBF  -To purchase a copy of my own book "The Road to Digital Marketing Profits" go to this link: https://www.amazon.com/Road-Digital-Marketing-Profits-avoiding/dp/1705924921/ref=sr_1_3?dchild=1&keywords=The+Road+to+Digital+Marketing+Profits&qid=1619709588&sr=8-3 -If you want a completely different experience to learning about digital marketing, you can download a copy of "The Illustrated Guide to Digital Marketing" at this link: https://dmsblue.ecwid.com/The-Illustrated-Guide-to-Digital-Marketing-p241104986 -"The David Somerfleck Podcast" is brought to you by https://dms.blue. 
36:02
April 29, 2021
#7: Listener Questions: Business Marketing Style Guides Demystified
In this episode we answer a listener question about Style Guides relating to website development.  -Style Guides have been used in marketing and mass communication for decades for everything from Journalism standards (such as the Chicago Manual of Style or the AP Style Book), to writing term papers, to determining professional standards for creative marketing project development such as digital marketing efforts. They cover everything from how you write, who your consumer is, how your company website should look, "feel," and function. To really get the full scoop be sure to listen to this episode. -Do you have other questions about style guides, branding, logo design, freelancing, web design or other related topic? Or maybe you'd like to submit your own question to the podcast, apply to be a guest, or book me to be a guest on your podcast? -Just go to https://dms.blue/podcastguest.  CONNECT: -Twitter: https://twitter.com/dmsblue01 -LinkedIn: https://www.linkedin.com/in/somerfleck/ -Facebook: https://www.facebook.com/dmsblue01/ -YouTube: https://www.youtube.com/channel/UCypF0s-KPKzF_UFm92mGdaA -To learn more about David Somerfleck, digital marketing in general, or get one-on-one help, visit https://dms.blue.
25:13
April 17, 2021
#6: Listener Questions: Freelance Team Collaboration without Structure
In this episode we discuss a listener question about freelancing within a disorganized distributed team and come up with potential solutions and reasons this is common for business owners to do, and touch on other related topics such as scope creep (and how to avoid it). ►If you have a marketing or business question or would like to apply to be a guest you can do so by going to https://dms.blue/podcastguest.  ►To learn more about digital marketing solutions for business growth visit https://dms.blue and book a free, no-hassle video consultation today. ►Follow me on Twitter at @dmsblue01 ►To have access to my Super Freelance Jobs List, as well as the workbook I use with all new digital marketing clients, that are a part of my "No More Bad Clients" freelancer course visit this link. Some of my solutions to the listener's question include: -screening clients with ideas on how to do that and what criteria to use -find freelance work where you can work autonomously -sources for finding reliable freelance work and methods -tips for small business owners unfamiliar with digital marketing
21:05
April 11, 2021
#5: Cultural Impact of Gangster Rap w/ Marquise Trent
In this episode we talk with Marquise Trent about his experiences growing up around gang violence, gang culture, and the impact of gangster rap on families as well as people living in urban environments.  -Marquise has successfully turned his life around and you can learn how by watching or listening to this episode. To hire Marquise to speak at your event contact him at www.marquisetrent.com.  -If you enjoyed this episode like it and please consider subscribing as well and giving us a positive review.  -This episode is marked as explicit due to some of the language and descriptions depicted. The sound quality may fade at certain points during the podcast due to connectivity issues, but it doesn't diminish the impact and value of Marquise's views. Please stick with us through this episode. -If you are an an expert in business innovation, an aspect of culture, marketing, author, or scholar who would like to appear on the podcast please visit https://dms.blue/podcastguest and submit the form.
01:15:22
April 7, 2021
#3: Political Theology Matters w/ Rev. Dr. Marcia Ledford
In this episode of "The David Somerfleck Podcast," we discuss political theology, Black Lives Matter, religious fundamentalism, institutionalized racism, Blue Lives Matter, and many related topics with Reverend Dr. Marcia Ledford, an author, civil rights attorney, and Minister.  -If you enjoyed this episode please like it, subscribe, and leave a review. Every little bit helps us bit our audience and attract more guests and sponsors. -Do YOU have a question about digital marketing or business growth we can answer in one of our upcoming Listener Question episodes? You won't ask me anything I haven't heard before and I'm happy to do my best to answer your toughest questions. -Just go to https://dms.blue/podcastguest and submit your question there. -Some of the links mentioned in the episode are:  -The Harvard Implicit Bias Study Link: https://implicit.harvard.edu/implicit/takeatouchtest.html -This is the link for the free 5-week civil discourse training through the Episcopal Church: https://www.churchnext.tv/library/make-me-an-instrument-for-groups/109669/about/ -Rev. Dr. Marcia Ledford can be visited online at this website: https://www.politicaltheologymatters.com -Her email is marcia@miptm.com -Another book mentioned in this episode is The Spirituality of Resistance, by Prof. Roger S. Gottlieb ------------------- -Did you know that many episodes of this podcast are also carried on video sharing services such as YouTube, Veoh, BitChute, and Metacafe when available? Yes, indeed, so check those out if you prefer video. -Read my books at https://dms.blue/books. -David M. Somerfleck is a Digital Marketing Specialist with over 20 years' experience working for marketing agencies across North America, about 10 years' experience as a small business and startup mentor for several nonprofit organizations, and author who has spoken at Microsoft, written for AOL/Time-Warner, taught digital marketing workshops at Johnson & Wales University, the Open Media Foundation in Denver, and headlined the City of Denver's Create Expo. David enjoys hiking, reading, helping committed business owners accelerate growth through the use of applied digital marketing and lean management, writing, and meeting engaging guests. You can reach David online at https://dms.blue.
01:20:19
March 26, 2021
#1: Global Political Trends and Media Coverage w/ Josh Hamilton of The Jist
Welcome to the first episode of "The David Somerfleck Podcast." We interview experts in topics such as business innovation, international relations, digital marketing, culture and diversity, and other topics. To learn more about Josh, his podast, or his site, visit https://thejist.co.uk.  -To apply to be a guest or ask a question that we may use on a future episode please go to www.dms.blue/podcastguest.  -To watch the video version of our interview visit this link: https://youtu.be/F5tvnW3ZYow. -If you enjoyed listening to this podcast please like it or subscribe.  -Here is a brief rundown of some of the topics or questions covered in this episode with Josh: · Let’s start with your own background, education, and launching point. One of the reasons I wanted to interview you is that you have a fairly broad mixture of topics on your own podcast Chatter and certainly on your site The Jist that appeals to a wide range of informed interests. Where did the Jist begin, what needs do you see it filling and where did the podcast come in? · What initiated your interests in international politics, messaging, and the role online marketing, possible bias and clickbait all intersecting? · What do you see as the current state of international politics in a post COVID, post Trump time? Is it leaning toward more polarization of voting blocs in order to obfuscate actual issues, divide and conquer so a larger elite plan can be enacted? Is it less organized and deliberate or something completely different? What’s the end goal? · How do you feel media as a whole, globally or internationally, influences what we perceive and consume in the working, day-to-day reality we live and struggle in? · How do the US and UK compare to other countries or your take on our differences? · How has the use of the internet and social media changed since its inception? · Should the internet first, then social media secondly, be regulated? If yes, how? Where would regulation for a greater public good begin and censorship end? What’s the middle path toward a freer, less commercialized mass media? · When I was trained in political campaign messaging by The White House Project one of the points repeatedly hammered at was the importance of clear, decisive narrative and that whoever has the clearer, simpler, narrative is most likely to win. Have most politicians come to understand that concept and been able to utilize it for their campaigns? Trump seems to have captured the fascination, some would say total fealty, of the Republican party base – disenfranchised lower middle class socioeconomically and wealthy elite investors, while similar messaging and behavior modeling has seemed to take hold for other politicians in other countries such as Mexico’s Obrador, London’s Kate Hoey with the wall, Duerte in the Phillipines, Egypt’s authoritarian President Abdel Fatah al-Sisi. How do you see it? Have most politicians become more sophisticated in their use of social media to promote their ends? How so and how can the public tell manipulation from actual objective fact if they consume with emotion over logic? · What is the path forward toward a more rational, less manipulated internet? Should we have a international or even global digital bill of rights? If so, what would it ideally put forth? How would it practically work? Have there been any efforts in any arenas toward actually petitioning for such legislation?
55:39
March 24, 2021
#2: Finding Your Unique Selling Proposition
In this episode of "The David Somerfleck Podcast," I discuss ways to discover (and put to work) your own Unique Selling Proposition or USP.  -Now, if you really want to dig down further into learning more about finding your Unique Selling Proposition, check out this blog post I also wrote on that topic here: https://dms.blue/2021/02/27/finding-your-unique-selling-proposition/ -Do you have questions you would like answered on a future episode where we take listener questions?  -Just go to https://anchor.fm/somerfleck/message and record your question! -Did you know that many episodes of this podcast are also carried on video sharing services such as YouTube, Veoh, BitChute, and Metacafe when available? Yes, indeed, so check those out if you prefer video. CONNECT: -Twitter: https://twitter.com/dmsblue01 -LinkedIn: https://www.linkedin.com/in/somerfleck/ -Facebook: https://www.facebook.com/dmsblue01/ -YouTube: https://www.youtube.com/channel/UCypF0s-KPKzF_UFm92mGdaA -Read my books at https://dms.blue/books.  -David M. Somerfleck is a Digital Marketing Specialist with over 20 years' experience working for marketing agencies across North America, about 10 years' experience as a small business and startup mentor for several nonprofit organizations, and author who has spoken at Microsoft, written for AOL/Time-Warner, taught digital marketing workshops at Johnson & Wales University, the Open Media Foundation in Denver, and headlined the City of Denver's Create Expo. David enjoys hiking, reading, helping committed business owners accelerate growth through the use of applied digital marketing and lean management, writing, and meeting engaging guests. You can reach David online at https://dms.blue.
13:38
March 15, 2021
#4: Eight Ways to Use Digital Marketing to Reboot a Business
In this episode of "The David Somerfleck Podcast," we discuss eight ways businesses can effectively use digital marketing to reboot the way they work, who they work with, how they attract more customers, and allow them to expand into new markets.  -To read the blog post this episode is based upon that goes into much greater detail please visit https://dms.blue/2020/09/19/eight-ways-digital-marketing-can-reboot-business-in-a-post-covid-19-economy/ -If you have a question you would like to submit for us to use in a future episode of the podcast please go to https://dms.blue/podcastguest. You can also apply to be a guest at the same link or book me to be a guest on your own podcast. Will wonders never cease! -You can listen to every episode of my lovely podcast directly by going to https://anchor.fm/somerfleck. And of course, I'd be very appreciative in the process! -Did you know that many episodes of this podcast are also carried on video sharing services such as YouTube, Veoh, BitChute, and Metacafe when available? Yes, indeed, so check those out if you prefer video. -Read my books at https://dms.blue/books.   CONNECT: -Twitter: https://twitter.com/dmsblue01 -LinkedIn: https://www.linkedin.com/in/somerfleck/ -Facebook: https://www.facebook.com/dmsblue01/ -YouTube: https://www.youtube.com/channel/UCypF0s-KPKzF_UFm92mGdaA -David M. Somerfleck is a Digital Marketing Specialist with over 20 years' experience working for marketing agencies across North America, about 10 years' experience as a small business and startup mentor for several nonprofit organizations, and author who has spoken at Microsoft, written for AOL/Time-Warner, taught digital marketing workshops at Johnson & Wales University, the Open Media Foundation in Denver, and headlined the City of Denver's Create Expo. David enjoys hiking, reading, helping committed business owners accelerate growth through the use of applied digital marketing and lean management, writing, and meeting engaging guests. You can reach David online at https://dms.blue.
17:23
March 15, 2021