Something Quite New

Welcome to 'Something Quite New'

An episode of Something Quite New

By SQN
A new fortnightly podcast from SQN. Dan McLaren and Chris Hughes talk to industry experts from the world of sports, technology and automotive to find out what the future holds. And, of course, to learn Something Quite New from our guests.
More places to listen

More places to listen

Sam Seddon: Sports and Entertainment Sponsorship Lead (UK), IBM
In this episode we sat down with IBM's Sam Seddon to discuss the report he authored and has just been announced at the AI Summit, part of London Tech Week. We managed to speak to Sam a week prior to the announcement to dig a bit deeper into report and what insights it brought out that might be of interest to brands and rights holders alike.  We touch on subjects including; the importance of people and not just technology in the future, how sports will be competing with sectors such as banking for key staff in the future, how their partnership with Wimbledon has evolved over the last 29 years, before finishing off with what the future looks like with technologies such as AI and Virtual Reality on the horizon. To find out more about what Wimbledon, IBM and other sporting organisations believe to be the five strategic tenets for success in the sports industry visit https://www.ibm.com/blogs/think/2019/06/the-next-competitive-edge-in-sport/  If you want to find out more about SQN or would like to talk about how esports could fit into your plans, then visit us at www.sqn.agency or drop Chris a line on chris.hughes@sqn.agency  We'll be back next time talking about football and the hottest topic in sports at the moment, within technology anyway, in OTT.
45:22
June 13, 2019
Ben Payne: Head of Esports, McLaren Technology Group
In this episode of Something Quite New, brought to you by SQN, we sat down with Head of Esports at McLaren to talk about the continuing rise of esports. Also the close links it shares with motor racing, and Formula 1 in particular, and the launch of this years McLaren Shadow Project Season 2 2019 - details of which you can find at https://www.mclaren.com/racing/2019/mclaren-shadow-project/welcome-season-2/ If you want to find out more about SQN or would like to talk about how esports could fit into your plans, then visit us at www.sqn.agency or drop Chris a line on chris.hughes@sqn.agency  We'll be back next time talking about the future of technology and sport, a chat that ties in with a brand report about to be launched by one of the world's biggest tech companies. More soon!
32:10
May 29, 2019
Joe Edwards: Head of Digital Marketing, FIBA Media
The 'Something Quite New' podcast is brought to you by leading sponsorship and communications agency Sine Qua Non.  In each episode we will deep diving to bring you insight and intelligence from leading lights across the industry. Taking a close look at the challenges and opportunities that are presenting themselves.  In this episode we talk to Joe Edwards, Head of Digital Marketing at FIBA Media. FIBA is basketball's governing body and brings together 213 National Basketball Federations from across the world. Uniting the wider basketball community, which counts more than 450 million players and fans. We covered a number of areas including his role, and how FIBA Media sits alongside other departments within the organisation. How he works within his goals of both maximising viewership of their events whilst also trying to develop revenue streams from them, objectives that can sometimes clash.  You can't talk basketball without mentioning the NBA , which to many is seen as being basketball itself. But it is but one league, though a dominant one, and FIBA work closely with it especially around key events like the FIBA World Cup which takes place in China this year. But the NBA does operate on a different level, as Joe points out when describing how they spent $50m on upgrading the referee play room to help them make better decisions and give all the camera angles. You can find Joe on LinkedIn and Twitter, and also make sure you catch our appearance on his podcast, The Real Marketing Rap where the interview tables are turned.   
33:42
May 15, 2019
Andy Westlake: Chairman, European Sponsorship Association
Welcome to the Something Quite New podcast, brought to you by leading sponsorship and communications agency Sine Qua Non.  In each episode we will deep diving to bring you insight and intelligence from leading lights across the industry. Taking a close look at the challenges and opportunities that are presenting themselves.   Our first guest is European Sponsorship Association chairman Andy Westlake.  We sat down for a lengthy chat just after the ESA awards, so there were plenty of best practice examples for us to discuss. We covered a wealth of content, including some of the hurdles facing the industry currently – and its extremely positive outlook.
32:51
March 21, 2019
Welcome to 'Something Quite New'
'Something Quite New' is a new podcast from Henley-based sponsorship & communications agency, Sine Qua Non International. Hosts Dan McLaren and Chris Hughes will be taking the opportunity to learn more about the ever-changing sports business landscape and keeping tabs on the newest and latest developments.  Joining us, we’ll be bringing in experts from across the breadth of the industry to help us look at what the future holds - and hopefully to learn something quite new along the way. 
04:01
March 18, 2019
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