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Somewhat Mobile

Somewhat Mobile

By Adam Blacker
We discuss the latest in the mobile app economy... and really anything else that comes to mind
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Currently playing episode

SM_25: Keeping it casual

Somewhat Mobile

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SM_28: What is Glu mobile cooking up next?
Adam and Madeline are joined by Glu Mobile’ SVP of Business Dev, Corporate Dev, and Advertising, Chris Akhavan. He reviews how Glu's prototypical games have changed over the years and the incredible role that acquisitions have played in the company's success. Chris teases upcoming games to be released this year and dishes on who he is as a gamer. We also talk influencers and in-game communications, give it a listen!
23:30
January 14, 2021
SM_27: Electronic Arts reinvigorates its mobile division
Adam and Madeline are joined by Electronic Arts’ Senior Director of Mobile Marketing & Growth, Jayne Peressini. She shares her journey into mobile gaming and what she’s doing to shake up the space.
31:34
December 10, 2020
SM_26: A regrettable asparagus color sweatsuit
This week the crew is joined by the brew, more specifically the writer of Morning Brew's Retail newsletter, Halie LeSavage. We discuss which retailers' apps are on Halie's phone and what threshold has to be met for someone to download a retailer's mobile app. We also delve into early holiday trends, how to best execute on marketing pushes, and the oddest item Halie has ordered since the pandemic started.
26:52
November 11, 2020
SM_25: Keeping it casual
Adam & Madeline are joined by Boombit's VP of Publishing, Jon Hook. Jon explains to Adam that Idle games are not in fact worthless creations before giving his take on the future of hypercasual games. He also explains the myth of hybridcasual games, how Boombit's publishing strategy differs from its competitors, and shares advice for devs looking to have their game published. Craving more? Sign up for our Friday morning newsletter -https://apptopia.com/newsletter-archive
30:42
October 6, 2020
SM_24: Mulan did great for Disney+, not good enough
Adam & Madeline get planetary before diving into Disney+ and its performance results in light of Mulan's $29.99 release. Stick around for a game of 3 of a kind and try to guess the answers! Craving more? Sign up for our Friday morning newsletter -https://apptopia.com/newsletter-archive
19:50
September 21, 2020
Is Hinge designed to be deleted?
Adam & Madeline set out to answer the ultimate question for app data geeks: is Hinge designed to be deleted like they advertise? Adam shares the answer, plus gives a complete rundown of the dating app market. Then our hosts test their app knowledge, and their friendship, in a never-before-played game. Craving more? Sign up for our Friday morning newsletter -https://apptopia.com/newsletter-archive
36:42
September 10, 2020
SM_22: Moving on out
Senior Publishing Manager, Erwann Thébault of Homa Games joins Adam and Madeline [11:11] to talk about their hypercasual games business model and what makes a great hypercasual game. Erwann even teases that there may be some non-gaming app launches from Homa coming soon. We also discuss Zillow leading a growing group of real estate apps amid today's hot real estate market. Craving more? Sign up for our Friday morning newsletter -https://apptopia.com/newsletter-archive
41:58
August 25, 2020
We're back
Adam and Madeline are back and will be bringing you a podcast (and video podcast) twice a month. Might up it to once a week in time. On this episode we go over TikTok competitors and what their reviews all have in common. We also touch on news surrounding Disney's digital kingdom. Craving more? Sign up for our Friday morning newsletter -https://apptopia.com/newsletter-archive
25:34
August 12, 2020
The current that won't take you under
We're joined by Adam Hadi, VP of Marketing at Current, a fast-growing mobile bank. Adam's goes over his non-traditional background as it relates to banking and dives into who Current's user base is. We then learn how his team is able to acquire these users and the role push notifications play in Current's mobile app. Craving more? Sign up for our weekly Friday morning newsletter here - https://apptopia.com/newsletter-archive
25:49
August 6, 2020
Let's make a deal
We’re discussing the latest news in mobile: Amazon Prime Video and Apple strike an in-app purchase deal, Facebook’s latest experimental apps, IGTV and fishing apps are on the rise! We also explain why Rick and Morty is the most powerful piece of content for Adult Swim's mobile app. Here’s the rundown:Introduction. [1:33] Mobile News Review. [9:18] This week on Apptopia. [22:47] In or Out. Craving more? Sign up for our weekly Friday morning newsletter here - https://apptopia.com/newsletter-archive
30:10
April 16, 2020
Offer it up and let it go
We’re discussing the latest news in mobile, talking app store fragmentation with Matthew Hughes of The Register, and diving into the latest trends we're seeing in Apptopia data. Here’s the rundown:Introduction. [1:59] Mobile News Review. [7:51] Consumer tech and mobile reporter Matthew Hughes of The Register joins us. [36:10] This week at Apptopia. [50:05] In or Out.Craving more? Sign up for our weekly Friday morning newsletter here - https://apptopia.com/newsletter-archive
55:34
March 26, 2020
Binge the trends
We’re discussing the latest news in mobile, having a nice chat with Matt Hawes from Liftoff about mobile ad creatives, talking food delivery and more. Here’s the rundown: Introduction. [1:19] Mobile News Review. [24:21] Matt Hawes from Liftoff joins us. [36:28] In or Out. [44:45] This week on Apptopia. Craving more? Sign up for our weekly Friday morning newsletter here - https://apptopia.com/newsletter-archive
56:03
March 12, 2020
Is it abstract art or just a wheel?
Adam and Madeline discuss the latest news in mobile news, including Amazon GO launching its first full size grocery store. InMobi's Adam Sweet joins the show [22:38] to tell us about the users behind C2C apps and share his opinion on delivery french fries.
59:02
February 28, 2020
Will Twitter buy Vine (Byte) again?
Adam and Madeline discuss the latest news in mobile news, including the launch of Byte and Pinterest’s new augmented reality feature for makeup brands. We talk Walmart beating Amazon in mobile, discuss whether Popeye’s copied Beyonce or vice versa and more! Here's the rundown:-Introduction -[1:01] Mobile News Review -[12:40] This week on Apptopia -[23:07] In or Out Craving more? Sign up for our weekly Friday morning newsletter here - https://apptopia.com/newsletter-archive
30:12
January 30, 2020
We're not dating, we're just hanging out
On the very first episode of Somewhat Mobile, Adam and Jonathan talk about dating app strategy and more. Also, find out what Adam said to his mom when he thought he was texting his girlfriend.
33:45
December 25, 2018