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Sons of CPAs

Sons of CPAs

By Scott Scarano
Hello and welcome. We are all the Sons of CPAs. Join us as we question the current state of the accounting and tax industry with the next generation of professionals leading this space. We are all the change agents in an industry fraught with money and inertia. Let's begin the Sons of CPAs...
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#NiksTips on Priorities
#NiksTips on Priorities… Sons of CPAs Bonus episodes where Nikole “Niks” Mackenzie and Scott Scarano share a small but useful piece of practical advice as it relates to running their professional accounting firms. This episode is brought to you by the letter P Maslow’s Hierarchy of an Accounting Firm ***shout out to Mike Michalowicz and his book Fix This Next*** Physiological Needs = Sales & Cashflow Safety & Security = Delivery Products/Services & People Love & Belonging = Systems & Processes Self-Esteem = Client Impact & Focus Self-Actualization = Brand & Legacy to get really existential the number one priority is us as owners put your mask on first then tend to others so it’s the owner, the team, then the clients the importance of peers and colleagues and communities putting a priority on positive socialization we see technology companies lose their perspective and forget about their core product by prioritizing new features over strengthening their core product work on your core! eat right, sleep right, and work on your core the number one priority is taking care of yourself eat. move. sleep. the fundamentals. that’s what matters most in a business. because when all else fails, at least you can fall back on that… and you won’t actually fall if you’ve tied your shoelaces
20:50
January 27, 2022
The Intersection of a Tax Tech Transformation (feat. Peter Wen, CEO)
Sons of CPAs Podcast | Season 2 Episode 4 The Intersection of a Tax Tech Transformation (feat. Peter Wen, CEO) Peter Wen, CEO | Tallyfor Shout out to our sponsors this week: Relay Financial and TaxBandits in some ways #accounting is a past-oriented field, and #finance is the cousin looking towards the future... "I look to the past to learn and I look to the future to earn" What does it mean to be a change agent? When are we going to get a really good cloud tax product? What do you think was the biggest mistake that Xero made in the time you were there? What was the impetus to leave Xero and start Tallyfor? What are some of the biggest hesitation to going to a Tallyfor product? mention of #hackathons and #KiwiIncubators more shout outs to Xero, Gusto, Eileen Adao, Ian Vacin, Michael Masilunas
58:42
January 24, 2022
#NiksTips on Planning
NiksTips on Planning… Sons of CPAs Bonus episodes where Nikole “Niks” Mackenzie and Scott Scarano share a small but useful piece of practical advice as it relates to running their professional accounting firms.  This episode is brought to you by the letter P planning, properly, piece, practical, professional, put, power, problem, per, part, projected, pipeline, projection, processes, particular, project, portfolio, payroll, probably, personality, pleasant, paperwork, planner, process, putting, psychiatrist, plastic, psychiatry, practice, poster, picking, perfect, poking, passion, proceeded, piece, procedure, people, practical, paper, progress, perfectly, picked, poor, phrase, partner, pretty, person, plus
19:48
January 19, 2022
The Savior is Synonymous with Finance and Operations (feat. Fady Hawatmeh, CEO)
Sons of CPAs Podcast Season 2 Episode 3 The Savior is Synonymous with Finance and Operations (feat. Fady Hawatmeh, CEO) Clockwork.ai Shout out to our sponsors this week: TaxBandits and Reach Reporting 5 having that entrepreneurial spirit at the ripe age of 12 6 what did you learn working for Boeing that you can take to the smaller business market? what KPIs was Boeing interested in? 8 how did you decide you wanted to start an outsourced CFO firm? 9 the rewards and results of being the only finance person in a room full of entrepreneurs 17 id you create a financial plan for yourself at your 8 person firm? 18 don’t be the bottleneck at your firm 21 how did you exit the firm that you built to start an app? 22 you can never focus on and grow two companies at once 24 our business is like a watch, all the gears have to be in sync and properly functioning. 24 one of the most important parts of any business survival is cashflow projections 25 we all have ideas to create a mobile app, and you actually did it...how did you go about making Clockwork? 26 on working with Intuit and ensuring Clockwork was baked 100% through before launching the company 27 what's the best advice someone gave you over the past three years? 32 what do you tell firms that want to start providing advisory services? ***shout out to Edward Mendlowitz and Withum*** 35 on employee buy-in and understanding the difference between finance and accounting and a FP&A products vs other Forecasting and Reporting tools 37 what's the size of the client that is an ideal fit for FP&A services? 40 what's the next step for Clockwork? ***shout out to HubSpot*** 42 SHOTS FIRED!!! ***shout out to Jirav*** 47 it's not as hard as you think it is to sell advisory and scale your practice - from Fady's Wisdom Corner
51:11
January 17, 2022
#NiksTips on People
Sons of CPAs Bonus episodes where Nikole “Niks” Mackenzie and Scott Scarano share a small but useful piece of practical advice as it relates to running their professional accounting firms. Using words that start with the letter P. I don’t know why the letter P, but that’s what today’s episode is brought to you by…
28:42
January 16, 2022
Verticals 2.0... is it Neesh or Nitch? (feat. Marissa Jones-Logistis)
Sons of CPAs Podcast Season 2 Episode 2: Verticals 2.0... is it Neesh or Nitch? (feat. Marissa Jones founder of Logistis and Logistis for Designers aka the Queen of Vertical Domination) link in the comments | Recorded October 11, 2021 Shout out to our sponsors this week: TaxBandits and Relay Financial in this episode, Marissa Jones and Scott Scarano 🥶 talk about... running modern accounting firms industry verticals #influencers for #accountants prioritizing #sleeping, #eating, and #exercising... over #work mental health breaks and finding time for self-healing being #unplugged and social media Scott Scarano 🥶 complaining about email “in a service-based firm you balance your desires with the needs of clients and the team” niches or verticals for interior designers fetty “verticals should be something you’re interested in too” an appreciation for the arts the crypto rabbit hole… and the second vertical what about logistis for creatives? periodic seat swaps communities for accountants shout out to #TaxTwitter and Karbon Community doing drugs and Big Sur, shout out to the #RedHotChiliPeppers
52:55
January 10, 2022
#NiksTips on Profitability
#NiksTips on Profitability S02E01 Bonus #NiksTips defined: Sons of CPAs bonus episode, where Nikole "Niks" Mackenzie and Scott Scarano share a small but useful piece of practical advice as it relates to running their professional accounting firms  on topics that start with the letter P  today's session includes a discussion on the following... physical office v remote outsourcing pricing automation shout out to Pilot.com engineers data analysts shout out to Reach Reporting APIs tracking time office hours kids v cats investing in your business EOS, shout out to Gino Wickman owner’s freedom @scott’s actual profit % core problems money's most intrinsic value is that it gives us the ability to have control over our time - Morgan Housel The Psychology of Money
24:54
January 06, 2022
PPP2: Processes, Profitability, and People (feat. Scott Scharf, CTO)
PPP2: Processes, Profitability, and People (feat. Scott Scharf, CTO) Episode #34 | Recorded October 6, 2021 Shout out to our sponsors this week: TaxBandits and Reach Reporting it was announced on August, 4th 2021 that Catching Clouds would be merging with Acuity ...shout out to Kenji Kuramoto, Matthew May, and Lisa Gilreath 5 the journey of Catching Clouds and Patti Scharf's BlackBerry ***shout out to Douglas Sleeter*** 6 Catching Clouds first client was an Amazon Seller, shout out to A2X 7 Scott Scharf's Steps to Success • pick your niche • pick your tech stack & focus your marketing • get your systems in place • determine the value props and value discussion • determine your pricing models • find your integrator (or visionary, depending on what you are) • focusing and going where your clients are 10 The fundamental lesson learned is being able to say no 11 Scaling up and growing, year 1: only two hires, year 2: hiring 9 people! ***shout out to Jeff Phillips and Accountingfly*** 19 take an extended vacation to find out where your business isn’t resilient, how will it run without you? 21 The structure of Catching Clouds 24 Letting smart humans to smart human things and giving them room to do that 30 At what point did you decide to start only taking on clients that were more than $1M in revenues? 37 Business owners need people with an accountant mindset to provide some structure, standardization, and systems 46 On RPAs… and what’s going to be automated at Acuity in the future 49 Do you have a favorite book? 52 Zachary Call, CPA key takeaways from this episode • walls will always be hit, but there are always options • there’s riches in the niches • say no so that you can say yes • be a place where talent wants to works • fire quicker to make your business healthier • take time off to see what’s wrong with your business • getting processes right will lead to long-term success • the humans are here to validate, ensure accuracy and translate the figures • accounting is a dirty job, recession-proof, and it’s not sexy
54:25
January 03, 2022
#NiksTips on Pricing
#NiksTips on Pricing Bonus to Episode #33 The who, what, where, when, and how of Pricing Scott: In the sales process who are you selling to? Niks: we need to be clear on who is your audience when pricing… Scott: Are we pricing the services or are we pricing the customer? Niks: we need to know what services we’re providing, we need to have a scope/baseline of the services provided and prices associated with services so we’re not negotiating price with the client but negotiating service offerings Scott: if you’re pricing products to be profitable then you’re not pricing the client, be firm on your price and make sure your prices are profitable. Niks: value pricing can be very subjective…if we're really busy and our pipelines really hot, our prices go up… Scott: should we do free trials or they should give them a free month so they can figure out the best way to price it? Niks: clients don't usually balk at the onboarding fee because they know it's a one-time thing. Scott: I think that you can agree that we are not pricing commodities…but, customers come to us thinking it's a product that they can get anywhere… do we have to change their mindset on the products we’re selling? Niks: I think there are some firms that are commodity and they priced that way and that's their business model. They just want to acquire as many customers as possible at a low price, but they also don't do very much. Scott: the best prospects that come to us are at that inflection point where they're in pain, when you work at a hospital and somebody is in pain, that's your patient right there… Niks: the hardest part is when you get a new business owner that doesn't know what they don't know yet, and you're trying to describe the value of what we do. Scott: how can you set yourself apart to make that price seem more palatable? The Momentum Sales Process: we spend an hour with the client just asking them all the questions. And then we asked for financial data, either access to their QuickBooks or Xero and then after that, we have another conversation with them, or we go through the scope, which is basically our diagnosis of what we think that they need. Based on everything we talked about. And then we can talk about things in the financials, which to your point about saving them money or pointing out things that they could do better. Scott: I think that they made up their mind when they found your firm more or less. Niks: I'm going to disagree with you on that…
21:12
December 28, 2021
Great KPIs…Time, Money, and Happiness (feat. Brannon Poe, CPA)
Great KPIs…Time, Money, and Happiness (feat. Brannon Poe, CPA) Episode #033 Brannon Poe, CPA | Founder Poe Group Advisors Charleston, SC 2 working with toxic fathers and sons ***shout out to our sponsor TaxBandits*** 7 how did you get started selling CPA practices ***shout out to Howard Holmes*** 10 Scott philosophizes on being his own boss and letting go… 11 starting a business vs scaling a business 12 do you really want to let go of the work? there’s no shame in doing highly specialized quality work… basically, before you go changing everything, ask yourself do you want to scale or not? 13 a firm owner’s systematic approach to scaling 14 abdicating vs delegating 15 setting up a process for hiring 16 email management and breaking down a process to delegate emails 18 the steps to making a great process at the firm 19 what are the potential buyers looking for when purchasing an Accounting Firm? 20 what does freedom mean to you? 21 from finding and pricing really good clients to finding and keeping really good teams 22 fighting perfection in your firm and not holding yourself back 25 being buoyant and prepared to make another mistake and fighting our perfectionistic tendencies 26 the market is HOT for cloud based firms… cloud up! 27 in an industry fraught with money and inertia 29 explain how a CPA firm is valued 31 if you wanna buy a CPA firm SBA has some great 10-year acquisition loans 32 if you’re going to sell your practice in 3 years, what are the things you should do to increase the value of your firm? 34 small firms get focused, look at your service lines and profit margins… let’s all stop chasing top line only 35 the importance of getting the pricing figured out in your practice ***shout out to our sponsor Relay Financial*** 39 so why did you start Accounting Practice Academy? ***shout out to accountingpracticeacademy.com*** 40 how I wrote this: Accountant’s Flight Plan https://www.amazon.com/Accountants-Flight-Plan-Practices-Todays/dp/061538935X 43 launching Accounting Practice Academy at the height of the pandemic ***shout out to Ian Brennan*** 45 we should be teaching our teams the bigger picture on how to run an accounting practice 46 you’ve given us a lot of advice here, sum it all up into one thing… 47 the Poe Prophesy… a diamond shaped firm 48 teaching Ackerman how to value his work and price it appropriately ***shout out to EO*** 50 I don’t think we realize how many of our clients are operating in the dark… we need to spend more time helping them understand their numbers, more conversations with clients, and more client interaction… and charging appropriately for this highly valued work! 51 Brannon has a free book called The Unplugged Vacation go to www/accountingpracticeacademy.com/resources …and shout out to the accountant's flight plan podcast… I don’t know why we didn’t talk about this once, on our podcast… maybe next time we have Brannon on
52:22
December 27, 2021
#NiksTips | The Future of CPE (feat. Blake Oliver, CPA)
#NiksTips | The Future of CPE (feat. Blake Oliver, CPA) Bonus to Episode #32 5 it is a buyers market for traditional firms for sure… imagine owning a firm and doing 1,400 individual tax returns and only charging $300 each… the question for a future episodes is, how do you raise your prices? 6 let’s face it, it’s not as easy to delegate sales as it is to delegate the work… 7 half the sales process is just making sure there’s a good chemistry between you and the client… 11 What are all the reasons clients actually need good clean financials? file tax return, manage the business, investors, the bank, line of credit…and I want to sell my business 14 I think we all need to find Peace…financially… so it’s a lot easier to adjust your living expenses to fit your budget than to try and make more money 15 being an accountant is safe, don’t ya think? 16 it’s like time right… work expands to fill the time… if you have a lot of money, your expenses expand to fill that money 17 So Earmark app we can listen to podcasts and get CPE… ***shout out to Earmark and LumiQ*** 20 This new world of CPE is exciting… 21 The Earmark Goal is the fix CPE, because CPE is broken 23 Blake’s Kids .org
23:18
December 23, 2021
Sons of CPAs... Powered by Relay (feat. Yoseph West)
Sons of CPAs… Powered by Relay (feat. Yoseph West) Recorded October 4, 2021 Episode #32 Yoseph West | CEO and Co-Founder of Relay Financial Toronto, CA ***shout out to our sponsor TaxBandits*** 4 Some cool things about Toronto besides it’s a hub for accounting tech 5 how did you get into the accounting space? 7 learning how critical the back office function of a business truly is 9 what’s the biggest thing you learned when growing your first startup to 70,000 users and selling to Wave? 10 lessons on bonds and friendships and leaving Wave on the path to working for HubDoc 12 the cloud ghost town of 2014… and early HubDoc days ***shout out to Deborah*** 15 some light RPA talk… but not really 17 being at HubDoc right before their acquisition by Xero ***shout out to the Jamie Shulman and Jamie McDonald aka the Jamies*** 19 the Genesis of… Relay Financial, let’s be the bank ***shout out to Evernote and Notion*** 20 the challenges of small business banking and how the big banks really struggle with software 24 starting with the customer, and controlling the banking process from top to bottom 25 on the need for a FinTech banking charter ***shout out to Stripe, Square, and Evolve Bank and Trust*** 26 what problems does Relay solve?  28 Accountants love that Relay has partner portals, a direct reliable bank feed, and sending across rich transition data ***shout out to QBO, Xero, Plaid, Yodlee*** 29 that all sounds great, but how do I sell that to my clients? We need to focus the conversation on solving the clients pain points, not on switching banks 31 fun fact: most small businesses have 2.63 banking relationships ***shout out to Nikole Mackenzie aka Niks*** ***shout out to our sponsor Relay Financial*** 37 SMB lending relationships with banks 40 whose the Rick and whose the Morty on this podcast? 41 accounting firms aren’t spending enough time on security in their playbook… ***shout out to Rewind and Practice Protect*** 43 where do you see Relay going in the next 5 years? 44 in what space would a Relay acquisition make sense? ***shout out to Sasan Goodarzi*** 46 what are some of the team culture ideas that you’ve learned along the way that you want to implement at Relay? ***shout out to the Relay Team*** 47 some lessons to learn from the HubDoc days and values to share were empathy, integrity, transparency, and just having a fun culture 48 as a CEO what are you doing to make sure that culture is embodied by your team at Relay? 51 the future of work is a Hybrid model and flexibility 55 it’s the snacks and little things that people really love about an office 56 going from 3 employees at Relay to 50 to 100 by end of next year!
59:21
December 20, 2021
#PadgettChiefs | Capacity and Creating a Cadence for Communication (feat. Jeff & Amanda)
#PadgettChiefs | Capacity and Creating a Cadence for Communication (feat. Jeff & Amanda) Bonus to Episode #29  Recorded on November 17, 2021 at the Padgett Tax Conference … it’s Scott’s Birthday 🥳 2 one thing that I'm hearing consistently is we are too busy and we can't hire enough help. When the owner is the primary producer, the owner can't really run the business or work in the business. And so. How do we build capacity? 4 technology creates more capacity for us. 5 some people try to build their firms or build themselves up for somebody else or what they think they should be doing. At the core, it starts with, what do I want? 6 can a small, independent firm that does a lot of tax returns have capacity and a life? 8 setting priorities and letting the little stuff slide 9 to create more capacity you have to first delegate and create processes, set priorities, have patience, and proper planning 10 start with one thing, the lowest hanging fruit 13 find somebody that's done it already to help guide you through that process because anything that you're going to go through, somebody else's already gone through 14 how do you create more capacity for your team? You can’t just keep throwing more people at problems… 15 office hours, time blocking, and the hyperactive hive mind… we need to structure our internal processes and communications 20 Jeff’s secret sauce… outsourcing his email processing! the benefits of having a virtual executive assistant (aka a secretary) 25 removing the sense of urgency in your life requires deliberation and a cadence for communication 26 in hindsight, there are never any real surprises in a business… surface level problems appear to be surprising in the moment, but looking back we all saw them coming from a mile away 27 there are things we can delete from our lives that will create capacity for the things that really matter… remove the pacifiers for our minds, take a look at the things you do to escape
27:39
December 18, 2021
Pricing Psychology 101: The Value Menu (feat. Mark Wickersham)
Pricing Psychology 101: The Value Menu (feat. Mark Wickersham)  Episode #29  Recorded September 27, 2021  Mark Wickersham | Most Sought After Profit Improvement Expert, Value Pricing Expert, Professional Speaker, and Author 2 Portugal’s non-habitual resident's rules (NHR) scheme allowed Mark to save on 10 years of taxation 4 the COVID mindset shift that we may (or may not) have gone through 6 from one accident to another, Mark’s accidental entry into the accounting profession 14 what were the things you swore you wouldn’t do when you started your own accounting firm? 16 tell us about your pivot from running an accounting firm to consulting accounting firms? ***shout out to Steve Pipe, Paul Dunn, and Ron Baker*** 21 what were the biggest mistakes you made when you first started your accounting firm? 23 from pricing mistakes to hiring mistakes, to being obsessed with top-line over profit 25 when you compete on price you win poor quality clients 25 if you don’t give the price upfront then you can’t get paid upfront 29 before we go further with value pricing, how do you go about changing your firm to a fixed pricing model? if I change the price for my existing clients, will I lose them all? 30 the Pareto Principle and 20% 39 Value Pricing 2.0 40 the pricing journey and taking things one step at a time… 41 fixed pricing is all about having a process for assessing the scope 42 the things we do to add more value are often the easiest things to deliver 46 tell us about Effective Pricing 47 one of the most powerful principles of pricing psychology is anchoring 50 what’s the idea timeframe between an initial call and the pricing call? 52 What’s one piece of advice you would give to accountants today that are starting this pricing journey? #accounting #mindset Mark's Social Media Links LinkedIn:     https://www.linkedin.com/in/markwickersham1/ LinkedIn Author Page:  https://www.linkedin.com/today/author/markwickersham1 Twitter     https://twitter.com/wickersonabike YouTube:     https://www.youtube.com/user/Pricing4Accountants Facebook:    https://www.facebook.com/markwickershamfca Instagram   https://www.instagram.com/mark_wickersham/
54:29
December 13, 2021
#NiksTips | The Future of Banking (feat. Blake Oliver, CPA)
#NiksTips | The Future of Banking (feat. 👂 Blake Oliver, CPA, CPA and Nikole Mackenzie, CPA) Sons of CPAs Bonus to Episode #28 5 the difference between Relay Financial and Wells Fargo is Relay Financial lets you create as many checking accounts as you want, Wells Fargo opens them up without your consent 6 the pains and perceived costs of moving bank accounts is so high that we don’t do anything ***shout out to Caleb Newquist and Greg Kyte, CPA of the Oh My Fraud Podcast*** 9 for businesses that need to spin out different accounts really easily, that’s where the killer app is for Relay ***shout out to Mike Michalowicz and Profit First Professionals- It's your business. Shouldn't your profit come first?*** 11 if you worked with a small sub-set of contractors, or co-hosts, you could setup Relay accounts for them ***shout out to Jason Ackerman, CPA, CFP®, CGMA and TaxBandits*** 14 Business owners like rewards, how can Relay get them rewards? 15 Nikole Mackenzie, CPA’s Relay Wish List 18 a Simpsons and Twilight Zone break… 19 Niches and implementing new platforms at your firm… *** shout out to Xero***
23:07
December 12, 2021
The EntreCPA... Weaving Together Tech + Tax (feat. Sam McCraw, CPA, MAC)
Episode #28 Sam McCraw, CPA, MAC | Tax Director - CFO Timonier, Wealth Beyond Financial™ | Winston-Salem, NC Recorded  August 30, 2021  3 tell us about your dad, who retired at 48 years old…  4 tell us about being in the security forces for the US air force…  7 why did you go into accounting after leaving the air force?  14 tell us about the billing, marketing and service offerings at Timonier  ***shout out to our sponsor this week, Practice Ignition***  22 tell us about working as a tax analyst for Intuit…  30 the Xero v Intuit QuickBooks debate continues… but, not really  34 what would you say to a firm that’s thinking about adding wealth management?  35 it’s like adding a passive revenue stream to your accounting practice…  ***shout out to our sponsor this week, Reach Reporting***  39 when you started at Timonier, Wealth Beyond Financial™, what were the first things you changed?  40 A lesson on #ChangeManagement done right, from a fellow #ChangeAgent  42 how do you prioritize doing 230 tax returns, by yourself?  44 after the tech stack, what’s the next thing that you know you need to change?  46 getting a lot of self-actualization by maintaining a stand-alone CPA firm on the side, with the entrepreneurial spirit… so why not go out completely on your own?  47 as a sole tax practitioner, how do you get your training and do you have a support network?  49 what’s something you miss from being at Scott Scarano 🥶’s firm?  50 and another argument for tracking time at an accounting firm…  51 you’ve worked in all these different industries, give our listeners some advice if they’re going to go out on their own…
52:41
December 05, 2021
#AccountingEvolutions | Future Change is Always Present (feat. Ian Vacin of House Karbon)
Please subscribe to the Sons of CPAs on your favorite podcast player, and leave us a review on Apple Podcasts! #AccountingEvolutions | Future Change is Always Present (feat. Ian Vacin) BONUS to episode #27 Recorded Tuesday, November 16 @ Padgett FOCUS 2021 in Atlanta, GA - the epicenter of the tax epidemic Hello and welcome, we are all the Sons of CPAs, join us this week from the epicenter of the tax epidemic, with another special guest Ian Vacin recorded in person in Atlanta, Georgia on Tuesday, November 16, 2021 ... today we're talking about the evolution of accounting, and it gets deep… here are some quotes from the episode how do we look introspectively and figure out how we're going to do things differently going forward? why would we impose change on ourselves or on our firm? California seems to have a lot of the change. Well, the change curve kind of starts there when it comes to tech and other things. How about tax? a lot of conversations I'm having start with, “I want to sell my practice”, OR “I want to buy books of business” the reason why we got where we were two years ago to where we are today was because of the backs of the accounting profession. Helping support psychologically, financially, all different efforts to be able to create the programs, to get people the support they needed. So we got to experience how much we, as accountants, have a lot more strength to withstand anything that could be thrown at us because we have a stoic mindset, we know that it could be worse. So my current present, I can choose and I have more power over the decisions. there's a lot out there that are looking to buy. So I think the frequency of buyers has increased because it's like a gold rush, they see the value... I think that the buyer's market can be a smaller firm and you can also play in that market. But if you do it, you better have gotten your house in order and the foundation needs to be there. You have to increase your margins. The problem has been consistent for the last 20 years. It's very hard to get talent. You're dealing with a situation where the talent growth has 0.4% - 0.6%. increased growth year over year on talent. I've noticed that too with my conversations are a lot different these days. it's a different, level of understanding on both parties. I've always had my head in the clouds, so to speak and that's been hard to relate. A lot of people have gone through another level of maturity, even at an older age, with different level of understanding and empathy. and people still let their egos get in the way…but that’s a story for another day, Cheers. Please subscribe to the Sons of CPAs on your favorite podcast player, and leave us a review on Apple Podcasts!
21:52
December 04, 2021
The Fresh Princess (feat. Twyla Verhelst, CPA)
The Fresh Princess…in the Cloud since 2003 (feat. Twyla Verhelst, CPA) Episode #27 Twyla Verhelst, CPA | Founder of Helm and Head of Accounting Community at FreshBooks and the founder of the Women in Accounting Hub - www.womeninaccounting.online Calgary, Alberta Canada Recorded September 7, 2021 ***shout out to our sponsor Tallyfor*** ***shout out to our sponsor Practice Ignition*** 2 outlets through COVID ***shout out to Acuity CFO Online Bookkeeping Accounting and Business Tax and Drink While You Think*** 6 USA vs Canada, the North American race to STOP using checks 9 Where Accounting and Technology collide… 11 Becoming a Software Entrepreneur Accountant… ***shout out to our sponsor Tallyfor*** 17 Twyla’s first Ethics/Integrity TEST 18 Starting, growing, and selling businesses… 19 The Birth of Helm | Cash Flow App… 20 The Birth of the Fresh Princess aka Head of Accounting Relationships at FreshBooks 25 Twyla, what’s your North Star? 27 Ackerman’s FreshBooks story ***shout out to Mike McDerment*** ***shout out to our sponsor Practice Ignition*** 33 FreshBooks was ahead of it’s time… in the cloud since 2003 35 There’s room for a 3rd player in the Cloud Accounting GL space… 41 Creating a client experience that your client can’t live without 46 Setting our clients up for success 48 Staying in your lane and widening the shoulders… 50 Why is there so much accounting tech coming straight outta Canada? 53 Stepping away from your firm and going deeper in the software biz to become closer to the Accounting Community 59 Give us one piece of advice to share with accounting firm owners… ***shout out to Kenji Kuramoto*** ***shout out to all women in accounting*** www.freshbooks.com/accountants
01:03:03
November 30, 2021
#2021ThanksgivingSpecial | The Sons of CPAs are Thankful for...
The Sons of CPAs Thanksgiving Special 2021 Thank You…Jason Ackerman Thank You…Liz Mason Thank You…Michael Ly Thank You…Zachary Call Thank You…Will Lopez Thank You…Jason Staats Thank You…Joshua Lance Thank You…Jeff Phillips Thank You…Marcus Mire Thank You…Donna Bordeaux Thank You…Nikole Mackenzie Thank You…Kenji Kuramoto Thank You…Dave Emmerman Thank You…Stephanie Holt Thank You…Blake Oliver Thank You…Lorilyn Wilson Thank You…Amanda Aguillard Thank You…Kathy Gregory Thank You…Kristen Keats Thank You…Ian Vacin Thank You…Brian Clare Thank You…Guy Pearson Thank You…Roger Harris Thank You…Chris Farrell Thank You…Dave Olsen Thank You…Nayo Carter-Gray Thank You…Twyla Verhelst Thank You…Samuel McCraw Thank You…Mark Wickersham Thank You…Yoseph West Thank You…Brannon Poe Thank You…Scott Scharf Thank You…Marissa Jones Thank You…Fady Hawatmeh Thank You…Peter Wen Thank You…Michael Kravshik Thank You…Daniel Gertrudes Thank You…John Garrett Thank You…Donnamarie Ryder Thank You…Rita Keller Thank You…Justin Hatch Thank You…Byron Patrick Thank You…Michael Eckstein Thank You…Dawn Brolin Thank You…Jody Grunden Thank You…Shane Mason Thank You…Greg Kyte Thank You…Tate Henshaw Thank You…Marie Phillips Thank You…Caleb Newquist Thank You… to all our sponsors and to all our listeners!!!! (Subscribe and leave us a review on Podcast…should you feel so inspired)
16:11
November 25, 2021
#ChangeAgents | The Champion of Change
Hello and welcome, we are all the Sons of CPAs, join us this week with another special co-host, Marcus Mire, CPA recorded in person in Lafayette, Louisana on Friday, November 19, 2021 ... today we're talking about Change Management in an accounting firm, here are some takeaways: the pain of the present needs to be more powerful than the pain of change.  you have to be continually reminded of that big picture reverting back to the comfort of what's familiar don't make any changes in a cavalier way what is your intended outcome of the change and be very clear on that...is it time? Is it money? Is it freedom? Is it growth? you might have to backpedal, you might have to start back at square one sunk costs are the enemy in a world where our minds change over time to make change happen, you got to champion it accept the reality of change and move on Things are going to change around you and you've got no control over that. That's where you got to pivot your current mindset and shift. And th that's another story for another day...Cheers  
17:03
November 22, 2021
The Elephant in the Room (feat. Nayo Carter-Gray, EA)
The Elephant in the Room (feat. Nayo Carter-Gray, EA) Episode #26 ❤️🖤💚Nayo Carter-Gray, EA MBA  | Founder of 1st Step Accounting Baltimore, MD Recorded August 30, 2021 6 Does the CPA matter to clients anymore? 9 from the summer job in high school to filing your own taxes and getting refunds #SideHustleStories… Nayo - High School doing friends 1040-EZ in high school for $25 a pop Scott - High School selling CDs for $25 a pop Scott - Middle School doing friends book reports for $10 a pop Nayo - MaryKay to Slumber Parties, adult toys and lingerie for ladies… 12 getting an MBA in IT and passions for cyber security ***shout out to LastPass and Cashapp*** 14 Internship at a black accounting firm in Baltimore during college 15 Healthcare accounting for 10 years ***shout out to Shoeboxed and Square*** 15 Paperless from the jump 16 A Side Hustle is A Side Effect of growing up, not too rich… 17 multilevel marketing aka mini-franchises 21 the strategies of selling sex toys and making $750 an hour 22 to run a successful business you need to make sure you have scalable processes… ***shout out to 1st Step Accounting: We make Accounting a little less Taxing for Small Business Owners*** 23 breaking down complex topics into simplified processes and formulas 24 Do you have any employees at 1st Step Accounting? ***shout out to InboxDone.com*** 24 Outsourcing Email 25 How do you keep all the multiple hats of running a business on your head? ***shout out to the Passion Planner and Nifty and the Pomodo Technique*** 26 TimeBlock and STOP trying to multitask, because it doesn’t work ***shout out to our sponsor Reach Reporting*** 27 What Makes your firm different from other firms? ***shout out to Cognito Forms*** 28 Where do you feel you’re at with 1st Step in your journey? 38 tell us a little bit about Steps to Success… ***shout out to Intuit QuickBooks and Xero*** ***shout out to Amanda Aguillard CPA CISD and Cathy Iconis, CPA*** 41 QuickBooks vs Xero is also Blue vs Green… speaking of colors…let’s talk diversity in accounting… 44 The first Intuit Black Accountants Meetup of 2019 45 It Starts with a Voice then you become The Hero 47 Unfortunately, it might take a generation “melting away” before we see some real change… 48 Take an internal bias test… once you understand who you are and what makes you tick, then you can really understand how you show up in the world 54 What are some of the barriers for black accountants to become licensed CPAs? 56 working hard and putting yourself through college as a teen mom 59 what’s the biggest piece of advice you can give other accountants? ***shout out to our sponsor Practice Ignition***
01:07:16
November 22, 2021
Determined. Agile. Vision. Evolve. (feat. Dave Olsen, CPA)
Episode #25 Determined. Agile. Vision. Evolve. (feat. Dave Olsen, CPA) recorded 8/23/2021 Dave Olsen, CPA | CEO Nimbl & Nimbl Staffing South Jordan, UT 2 from Brigham Young University accounting to information systems to programming to EY 5 the CFO of a 5 person startup isn’t a full-time job 7 Are you a multitasker or an entrepreneur? 9 from India to the Philippines in 2012… ***shout out to Cathy Tio at Nimbl Staffing*** 10 Putting your business pants on in 2017… ***shout out to Patti Scharf, CPA*** 13 The birth of Tanalytics… the death of Tanalytics… ***shout out to Jason Staats, CPA, MBA*** 15 Where did the name Nimbl come from? 18 Your brand should be a reflection of you…according to Scott Scarano 🥶 ***shout out to our sponsor Practice Ignition*** 21 What brings you the most joy? 23 Reverse engineering, kinda like our friends at Acuity CFO Online Bookkeeping Accounting and Business Tax? ***shout out to Matthew May & Kenji Kuramoto*** 24 To Scale by leveraging your own experiences through your team ***Get your Nimbl Staffing on today at Nimblstaffing.com*** 25 Rebranding, a worthy $10k investment! ***shout out to Reed Hill*** 27 Let’s hear about your app-stack… ***shout out to Intuit QuickBooks, Xero, Gusto, Bill.com, Asana, Front*** 29 Let’s talk about A World Without Email, and our buddy Cal Newport… 30 Let’s teach our clients how to work with us…from the start 31 Two hour response times… YIKES!! ***shout out to Jason Fried at Basecamp*** 36 Is your tech-stack scalable? Will it still work if you double or triple in size? ***shout out to our sponsor Reach Reporting*** 39 So Dave, what does the future hold for Dave Olsen and Nimbl? 40 CFO work and building financials models in Google Sheets vs any platforms… 42 Dave’s current focus: Growth and Scaling and Team Training ***shout out to Kenji Kuramoto & Matthew May, again*** ***shout out to Scott’s mom, he’s trying not to curse now*** 46 Zachary’s philosophy: Hire with your gut, fire quickly. 47 Let’s talk about the Book of Mormon… and the great outdoors of Utah 51 Living and working through COVID ***shout out to Amanda Aguillard CPA CISD & ▪David Leary▪*** ***shout out to Bronco Mendenhall***
54:07
November 14, 2021
#20minLy | Lost Loved Employees, Good Grief
Hello and welcome. We are all the Sons of CPAs. Join us with this week's #20minLy or Sons of CPAs Bonus episodes where Michael Ly and Scott Scarano discuss some choice topics on running their respective modern accounting firms. Today's Topic: Losing key employees that your team loves, and techniques or ways of planning for and grieving for lost employees in general...
18:10
November 09, 2021
Looking Back to the Future (feat. Chris Farrell, CPA/CEO)
Looking Back to the Future (feat. Chris Farrell, CPA/CEO) recorded 8/16/2021 Chris Farrell, CPA | CEO Liscio.me San Francisco, CA 1 Tell us about how you got started in the accounting industry… 3 Tell us about your dad’s embezzlement scandals… 5 Tell us about the coolest thing that happened at USC Santa Barbara… ***shout out to our sponsor Reach Reporting*** 12 Tell us about transitioning from accounting to tech… ***shout out to Oracle & Stratacomm*** 13 Tell us about the first jump, when you left Arthur Andersen… 16 Tell us about Liscio… 23 How did your accounting background help you with a startup? ***shout out to René Lacerte*** ***shout out to Bill.com, Paycycle & Lacerte*** 24 Tell us about not having a CPA for the first couple years… 27 Tell us about some times that you regret not having a good advisor early on… 31 Accountants can be the bridge between the past and the future ***shout out to our sponsor Practice Ignition*** 37 Who is at the table with the entrepreneur? 39 Give us the Liscio sales pitch… 45 Where do you see Liscio in 5 years? 47 Ackerman’s screen is frozen… 52 To the next phase of consolidation with our apps… Please leave us a review and subscribe, that would be super dope!
53:48
November 07, 2021
#5minL² | Experimentation w/ Notification Depreciation
#5minL² | Experimentation w/ Notification Depreciation Episode 01 LEADERSHIP LESSONS | INDUSTRY TRENDS | CLIENT EXPERIENCE  Hello and welcome. We are all the Sons of CPAs. Join us with this week's #5minL²  with your hosts Chris Farrell and Scott Scarano. #5minL²  defined: 1.  derived from our #5minLy bonus episodes BUT with another sub-co-host this time on Leadership Lessons or L²  2.  Sons of CPAs Bonus episodes where Chris Farrell and Scott Scarano discuss some choice articles from Liscio Newsletter  https://liscio.me/leadership-lessons-take-care-of-ourselves/ 
29:36
November 03, 2021
PPP: A President’s Personal Priorities (feat. Roger Harris, EA)
Episode #23 HAPPY HALLOWEEN 2021 PPP: A President’s Personal Priorities (feat. Roger Harris, EA) recorded 8/2/2021 Roger Harris, EA | President of Padgett Business Services Athens, GA ***shout out to our 1st PAID sponsor Reach Reporting*** 5 I will not play golf if I don’t need a cooler to keep the beer cold 6 After you’ve found your career, did you really need your CPA? 10 Don’t question Mr. Padgett, or he will fire you! 12 The principles of marketing to clients haven’t changed in 50 years 13 How did you go from the paperboy to running Padgett? 15 What’s the biggest change from when you started 40 years ago? 16 Has it been a struggle to get a lot of the older Padgett offices to change their mindset? 17 We have to stop getting paid for what we do, and start getting paid for what we know. 18 Our value is not looking backward, but looking forward 21 It’s easier to keep you out of trouble than to get you out of trouble 24 Serving on the IRS Advisory Council for 4 years 25 The IRS is one of the biggest Social Welfare programs in the world ***shout out to Charles O. Rossotti*** 29 The IRS might get worse before it gets better. 30 Roger, at what point are you going to roll up your sleeves and fix the IRS? ***shout out to our 2nd PAID sponsor Tallyfor*** 35 How many real IRS audits have any of you been through? 36 Intent and ignorance have the same effect on the tax system 41 At the end of the day every checker player can become a king 43 The biggest mistake we make as professionals is we don’t set priorities 46 Do not spend $5 of my money looking for $1 of someone else’s 47 Everything has to be judged on the priorities you set and materiality 48 What do you look for in a new Padgett Franchisee? 49 Tell us some old client stories 52 Set family and personal priorities and stick to them ***shout out to Jeff Phillips*** ***shout out to Amanda Aguillard***
58:41
October 30, 2021
#5minLy | The Color Yellow
Sons of CPAs Episode 22 Bonus 10.26.2021 #5minLy | The Color Yellow Episode 11 LEADERSHIP | RECRUITING #5minLy defined: Sons of CPAs Bonus episodes where Michael Ly and Scott Scarano discuss some choice topics from Karbon Magazine about running their modern accounting firms. https://karbonhq.com/resources/30-interview-questions-to-help-you-identify-the-best-candidate/
12:19
October 26, 2021
π’s Logic Accounting Brain (feat. Guy Pearson, CEO)
Episode #22  π’s Logic Accounting Brain (feat. Guy Pearson, CEO)  recorded 8/2/2021  Guy Pearson, CEO | Chief Ignitioneer | Head Janitor  Practice Ignition | Sydney, Australia  2 Trading Places and the Crescendo of Agricultural Economics  3 Being older than your father ever was  6 Aussie Rules IPA, Institute of Public Accountants  8 Do you want $20 in the bank or $20,000 at the end of the year?  ***shout out to Xero, Skype, Google Suite, Dropbox***  ***shout out to Receipt Bank, Fathom, and Spotlight***  11 An online ledger with an API, Bank Feeds, Single Ledger… god bless Xero  13 If you’ve traveled around the world, you probably bumped into an Australian  18 THE BIRTH OF… Interactive Accounting P/L  21 THE BIRTH OF… My Financial Solutions  22 THE BIRTH OF… My PIR (Property Investment Report)  26 Not doing any day-to-day work in your firm after 3 years!  ***shout out to Josh Lance***  28 Firm Ignition, Group Ignition, and Practice Ignition  30 THE BIRTH OF… Practice Ignition  ***shout out to Stuart McLeod***  ***shout out to Matt Allen***  35 When will everyone see the logic of running monthly retainers?  ***shout out to Steph Hinds, Head Ninja @ Growthwize***  ***shout out to Rod Drury***  37 The 3 F’s  39 A Global Mindset from Day One  ***shout out to Brendan Allen***  ***shout out to Tom Maxwell***  ***shout out to Don Miller***  ***shout out to Tiger Global***  ***shout out to Relay, Xero, Dext, Hubdoc, QuickBooks***  ***shout out to Karbon***  ***SPECIAL shout out to the Practice Ignition Team***  49 Smarter Together, Better Together  50 It’s the End of the Beginning… 
51:07
October 25, 2021
Blueprint 2: The Amalgamation (feat. Brian Clare, CPA)
Blueprint 2: The Amalgamation (feat. Brian Clare, CPA) recorded 8/2/2021 Brian Clare, CPA, CMA | Blueprint Accounting Entrepreneur | Cloud Technologist | Automation Specialist ***shout out to Chrisio at Liscio*** ***shout out to Ian at Karbon*** ***shout out to Ackerman at BNA*** ***shout out to Oracle, SAP, NetSuite, QBO, Xero, and Freshbooks*** 3 there’s gotta be another cloud accounting GL platform to compete w/ Xero and QB… ***I guess…shout out to Sage*** ***shout out to Michael LySki*** 7 Partnership breakups, makeups, mergers, acquisitions, and amalgamations! 8 CA = Chartered Accountant, similar to CPA in the US 8 CMA = Certified Management Accountant 8 CGA = Certified General Accountant ***shout out to Scott Armstrong*** ***shout out to Richard Aprio Kopelman, CPA/CEO*** ***shout out to Jay-Z*** 10 What’s in a name? 11 What’s your firm's primary focus? 12 What’s your philosophy on time? 16 How many employees do you have? ***shout out to Scott Scharf, CTO*** 17 What are your revenue goals? ***shout out to Christopher Leon, EA*** 19 Do you still do sales at your firm? 23 What happens when pricing services come up with your bookkeepers or accountants? 23 Why do we accept that a client will get mad about the price? 26 What’s your current philosophy on Change Management? ***shout out to Accounting Salon*** ***shout out to Amanda Aguillard, CPA*** ***shout out to Kenji Kuramoto, CEO at Acuity*** ***shout out to Liz Mason, CPA at High Rock*** 28 A world buried by email 29 Time Blocking 30 How do we find time to do the things we used to before firms and families? 32 What did we do before iPhones and Social Media? 34 How do you do your SOPs or Standard Operating Procedures? ***shout out to Loom and Scribe*** ***shout out to Microsoft Teams*** 36 How do you guys handle digital security? ***shout out to Webroot*** 39 Do you have an email philosophy? ***shout out to Liscio*** ***shout out to Nayo Carter-Gray, EA, and takingyourfirmvirtual.heysummit.com*** 46 Let’s talk about the Accounting Automations Workflows podcast! ***shout out to Heather Satterley, CPA*** ***shout out to Jay-Z***
50:16
October 16, 2021
#5minLy | Shiny Happy Hybrid Teams
Sons of CPAs Episode 20 Bonus HAPPY TAX EXTENSION DEADLINE 2021!!! 10.15.2021 #5minLy | Shiny Happy Hybrid Teams Episode 10 LEADERSHIP | DISTRIBUTED TEAMS | WORKING REMOTELY #5minLy defined: Sons of CPAs Bonus episodes where Michael Ly and Scott Scarano discuss some choice topics from Karbon Magainze about running their modern accounting firms. https://karbonhq.com/resources/3-infrastructure-pillars-to-run-a-remote-or-hybrid-accounting-team/ Bonus Music Video! https://www.youtube.com/watch?v=YYOKMUTTDdA
20:59
October 15, 2021
Prioritizing Work, Relationships, and Finance in your Accounting Firm (feat. Ian Vacin, CCO)
Episode #20  Prioritizing Work, Relationships, and Finance in your Accounting Firm (feat. Ian Vacin, CCO)  recorded 7/19/2021  Ian Vacin, CCO | ian@karbonhq.com  Chief Bottle Washer, Chief Janitorial Service, and Chief Customer Officer  Karbonhq.com  3 The three Karbon KPIs are Sales, NPS, and Net Dollar Retention (NDR) plus two others, Platform and Innovation  ***shout out to Tim Donohoue***  7 THE BIRTH OF… Triage  12 THE BIRTH OF… Ian Vacin  ***shout out to Stuart McLeod***  ***shout out to John Freeman***  16 THE BIRTH OF… Karbon  18 The bridge between Billing and Time for larger firms  20 Accountant’s Stool is made up of 3 Pillars: Work, Relationships, and Finance  26 Why Ian is worried about the future of the profession…  30 COVID could have been the shock to the system that we needed, for better or worse…  34 Stuart the Optimist, Ian the Realist, and John the Pessimist  ***shout out to Rod Drury***  ***shout out to Ali Grigg***  ***shout out to Ross Jenkins***  ***shout out to Jeff Phillips***  ***shout out to Amanda Aguillard***  ***shout out to Roger Harris***  41 Karbon as good stewards for the Accounting Community  ***shout out to Chris Farrell***  45 Ian’s realization on how Karbon is such a game-changer in his own life… 
47:20
October 10, 2021
Fantastic Ms. Fox (feat. Kristen Keats, CPA)
Episode #19 Fantastic Ms. Fox (feat. Kristen & Kelsey Keats, CPA) recorded 7/12/2021 Kristen Keats, CPA | @kristenkeatscpa Sherwood, OR breakawayba.com | cadencia.io Hello and welcome. We are the Sons of CPAs. Join us as we question the current state of the accounting and tax industry with the next generation of professionals leading this space, we are the change agents in an industry fraught with money and inertia. Let's begin The Sons of CPAs with your hosts, Zachary Call and Scott Scarano. ***shout out to Kelsey*** ***shout out to Shea*** ***shout out to Martin*** ***shout out to Twyla*** ***shout out to LySki***
53:01
October 04, 2021
#5minLy | Customer Service is Where We Win
Sons of CPAs Episode 18 Bonus  #5minLy | Customer Service is Where We Win  Episode 09  PERFORMANCE | SERVICE  #5minLy defined:  Sons of CPAs Bonus episodes where Michael Ly and Scott Scarano discuss some choice topics about running their modern accounting firms. 
07:54
September 29, 2021
Monetizing Advisory as a Product (feat. Kathy Gregory)
Episode #18 Monetizing Advisory as a Product (feat. Kathy Gregory) recorded 7/6/2021 Kathy Gregory | @KathyGregory1 | liveplan.com Eugene, OR Hello and welcome. We are the Sons of CPAs. Join us as we question the current state of the accounting and tax industry with the next generation of professionals leading this space, we are the change agents in an industry fraught with money and inertia. Let's begin The Sons of CPAs with your hosts, Jason Ackerman and Scott Scarano. 4 The kismet of Kathy finding Palo Alto Software ***shout out to Tim Berry*** 9 Define Management Accounting 10 How do I monetize advisory? 14 Kathy, we have a lawsuit… 18 Time should not be tracked to set prices… 19 What do you think accounting firms are doing wrong? 22 How do we service our clients the best? 27 What do small businesses want from an Advisor? ***shout out to Sabrina Parsons*** ***shout out to Mark Wickersham*** ***shout out to Ron Baker*** ***shout out to Ian Vacin*** ***shout out to David Cristello*** 32 Kathy, what’s your relationship with your accountant? 36 Selling predictability 39 Monetizing opportunities 40 Selling without selling 45 Give a firm or an accountant one piece of advice they can take away from this…
48:33
September 26, 2021
#5minLy | HR Services or People Advisory?
Sons of CPAs Episode 17 Bonus #5minLy | HR Services or People Advisory? Episode 08 BENEFITS | CONSULTING | ADVISORY Hello and welcome. We are all the Sons of CPAs. Join us with this week's #5minLy with your hosts Michael Ly and Scott Scarano. #5minLy defined: Sons of CPAs Bonus episodes where Michael Ly and Scott Scarano discuss some choice articles from #LizMasonContent. https://www.accountingweb.com/practice/practice-excellence/why-should-an-accountant-offer-human-resources
09:17
September 24, 2021
Our Fairy CPAmother (feat. Amanda Aguillard, CPA)
Episode #17  Our Fairy CPAmother (feat. Amanda Aguillard, CPA)  recorded 6/28/2021  Amanda Aguillard, CPA | @AguillardAcct  Aguillard Accounting | Elefant Training | Accounting Salon | Padgett’s COO | Xero: A Comprehensive Guide  Hello and welcome. We are the Sons of CPAs. Join us as we question the current state of the accounting and tax industry with the next generation of professionals leading this space, we are the change agents in an industry fraught with money and inertia. Let's begin The Sons of CPAs with your hosts, Jason Ackerman and Scott Scarano. 12 THE BIRTH OF…Aguillard Accounting ***shout out to Monica*** 14 THE BIRTH OF…Elefant Training 22 THE BIRTH OF… Padgett’s COO ***shout out to Roger Harris*** 26 THE BIRTH OF… The Xero Book ***shout out to Gretchen Rubin*** ***shout out to Rod Drury*** 33 THE BIRTH OF… Accounting Salon ***shout out to Doug Sleeter*** ***shout out to Clayton Oates*** ***shout out to Rachel Fisch*** ***shout out to David Leary*** ***shout out to Heather Satterley*** ***shout out to Jay Kimelman*** ***shout out to Liz Mason*** ***shout out to Jim Jones*** ***shout out to Blake*** 41 THE BIRTH OF… SalonV
54:16
September 18, 2021
#5minLy | The Uniqueness of Subscriptions
Sons of CPAs Episode 16 Bonus  #5minLy | The Uniqueness of Subscriptions  Episode 07  PERFORMANCE | PRICING  Hello and welcome. We are all the Sons of CPAs. Join us with this week's #5minLy with your hosts Michael Ly and Scott Scarano.  #5minLy defined:  Sons of CPAs Bonus episodes where Michael Ly and Scott Scarano discuss some choice articles from Saasable Content.  https://www.getsaasable.com/how-to-choose-which-subscription-model-is-right-for-your-product
09:16
September 16, 2021
Big Dick Energy (feat. Lorilyn Wilson, CPA)
Episode #16 Big Dick Energy (feat. Lorilyn Wilson) recorded 6/21/2021 Lorilyn Wilson, CPA | @Lorilynwilson https://highrock.co/nucleus/ Hello and welcome. We are the Sons of CPAs. Join us as we question the current state of the accounting and tax industry with the next generation of professionals leading this space, we are the change agents in an industry fraught with money and inertia.  12 Oluko  = enterprise asynchronous learning platform 17 Advisors, CFOs, CPAs unite 19 Look Ahead… 22 Are you living your best life? 25 Stress triggers 27 Seasonal depression is a real thing 29 You have to take time for yourself 31 An outgoing introvert 35 Can we talk about digital assets? 37 What's a bot? 41 Build a lifestyle firm to realize your own dreams
54:17
September 12, 2021
#5minLy | Client Success Teams
#5minLy | Client Success Teams Episode 06 GROWTH | EFFICIENCY Hello and welcome. We are all the Sons of CPAs. Join us with this weeks #5minLy with your hosts Michael Ly and Scott Scarano. #5minLy defined: 1.  A period of time equal to about a twelfth of an hour, sometimes an eighth... 2.  Sons of CPAs Bonus episodes where Michael Ly and Scott Scarano discuss some choice articles from Karbon Magazine  https://karbonhq.com/resources/if-you-standardize-one-process-this-year-make-it-this-one/
05:31
September 09, 2021
The Podfather (feat. Blake Oliver, CPA)
Episode #15 The Podfather (feat. Blake Oliver, CPA) recorded 6/14/2021 Blake Oliver, Founder of The Cloud Accounting Podcast Hello and welcome. We are the Sons of CPAs. Join us as we question the current state of the accounting and tax industry with the next generation of professionals leading this space, we are the change agents in an industry fraught with money and inertia. Let's begin The Sons of CPAs with your hosts, Jason Ackerman and Scott Scarano. 2 the Cello and Money and growing up in a Gentile bubble 36 larger CPA firms are giant pyramid schemes 38 what’s a product marketer? 40 ExpensiCon 3.0 on Mars 41 an almost fully automated engagement for $1k/mo 42 software companies are so weird 46 Dude SCOTT! for the love of God, let him SPEAK! 47 the next generation of firm owners 50 tips for better podcasting 1.0 ok Blake, did you track TIME? 1.3 will tax software ever be on the cloud? 1.4 will HubDoc ever be inside of Xero? 1.5 Blake’s side project, EarMark! 1.8 CPAs creating their own CPE courses for podcasts! 1.11 the best stuff in our profession is professionals talking to professionals 1.13 shout out to Rod Drury for creating Blake, a Greek God
01:15:19
September 06, 2021
#5minLy | Back on Slack
Sons of CPAs Episode 14 Bonus #5minLy | Back on Slack Episode 05 WORK-LIFE | WORKING REMOTELY Hello and welcome. We are all the Sons of CPAs. Join us with this week's #5minLy with your hosts Michael Ly and Scott Scarano. https://karbonhq.com/resources/how-to-solve-the-5-main-communication-challenges-of-working-remotely/ #5minLy defined: 1.  A period of time equal to about a twelfth of an hour, sometimes an eighth... 2.  This week Michael Ly and Scott Scarano discuss a choice article from Karbon Magazine 
10:03
September 03, 2021
Kicking PITAss and Taking Names (feat. Stephanie Holt)
Episode #14 Kicking PITAs and Taking Names (feat. Stephanie Holt) recorded 6/14/2021 Stephanie Holt, Head Guru  Cloud Accounting & Consulting 1 Ackerman’s hoity-toity food blog https://scallionpancake.com/blog/catbirdseat 2 why’d you go the bookkeeper route and not the tax route? 3 people helping people 5 working in the deep south with good ol boys is exhausting 6 marginalized change agents 8 finding losses in the gains 10 transparency and accountability 11 the key to breaking bad habits 14 getting snowballed by some ex’s 18 break to pay the kids tutor 19 how do you go about firing a client? 21 do you rate your clients and give out PITA factors? ***shout out to Ed at Tax 1099*** 23 not firing clients…raising prices 26 working with the Steady Eddies 28 setting expectations and the roadmap to success
33:09
September 01, 2021
Propagating our Problems as Practitioners (feat. David Emmerman, EA)
Episode #13  recorded on May 24, 2021 “FOMO Dave” Emmerman, EA  Hello and welcome. We are the Sons of CPAs. Join us as we question the current state of the accounting and tax industry with the next generation of professionals leading this space, we are the change agents in an industry fraught with money and inertia. Let's begin The Sons of CPAs with your hosts, Jason Ackerman and Scott Scarano.  4 Both Dave’s parents had practices!  5 should out to the year-old Newfoundland puppy, Sophie!  8 The challenges with buying 14 practices in 9 years!  9 topping out at 1,000 returns per partner! That’s insane…  13 providing value through conversations  15 underpricing individual tax returns = undercutting ourselves as an industry  19 Dave’s Doc Brown Moment!  24 The art of getting Team buy-in  25 flying from NY to SF, Dave's first visit to the Xero office  ***shout out to Frankie***  27 Finding Your Vertical  30 from 80/20 Tax/Accounting to a 50/50 split!  33 An industry that is ripe for change and making an impact as an ambassador for change  ***shout out to Ben Richmond***  35 leaving the rat race to actualize your real potential  36 selling off your practice  37 commanding a higher valuation by being tech-forward  41 what do you think is holding Xero back in the US?  ***shout out to Xero (here’s another free one)***  44 brand recognition  48 propagating problems  52 don’t sell benefits to accountants  53 the US market is now the #1 focus for the Xero product team  54 working at Xero and Dave’s favorite tax season 
56:07
August 28, 2021
#5minLy | The Voice of the Heroes + the Coach
#5minLy | The Voice of the Heroes + the Coach Episode 04   GROWTH | STRATEGY | PERFORMANCE Hello and welcome. We are all the Sons of CPAs. Join us with this week's #5minLy with Michael Ly where we feature an article of our choice from Karbon Magazine with your hosts Michael Ly and Scott Scarano. https://karbonhq.com/resources/how-to-optimize-visibility-across-your-firm-to-uncover-growth-opportunities/
06:26
August 25, 2021
Reverse Engineering your Firm (feat. Kenji Kuramoto, CEO)
Episode #12   Reverse Engineering your Firm (feat. Kenji Kuramoto, CEO)  recorded 5/17/2021 Kenji+ Kuramoto, CPA https://acuity.co/ Hello and welcome. We are all the Sons of CPAs. Join us as we question the current state of the accounting and tax industry with the next generation of professionals leading this space, we are all the change agents in an industry fraught with money and inertia. Let's begin The Sons of CPAs with your hosts, Jason Ackerman and Scott Scarano. 1 big time CEO here, holy triple digits! 2 Arthur Anderson 4 Big public accounting experience 8 You have to want to play that game to get to Partner 10 backing into things as an entrepreneur 13 people hire you because they like you? 14 are you smart or are you nice? ***shout out to Josh Lance*** 17 CRYPTO 18 it’s fun to find some Niches ***shout out to Will Lopez*** 25 CFO World vs Tax World 27 billing Time and Hours ***shout out to Liz Mason*** 35 Working in the pricing matrix 36 how do you tell a client they’re not a good fit? 39 what’s one mistake you made at Acuity? 40 Growing fast and losing money 41 Customer Success and Customer Retention ***shout out to Delighted*** https://delighted.com/ ***shout out to SalesForce*** salesforce.com 45 going after the ScaleFactor team, post bust 47 shout out to the 18 official Acuity TechStack Partners
50:15
August 22, 2021
#5minLy | Work-life Harmony
#5minLy | Work-life Harmony Episode 03  1.  A period of time equal to about a twelfth of an hour, sometimes an eighth... 2.  Michael Ly and Scott Scarano discuss a choice article from Karbon Magazine  https://karbonhq.com/resources/how-to-break-the-always-on-cycle-and-boost-productivity/
07:55
August 19, 2021
Beyond Building Momentum (feat. Nikole Mackenzie, CPA)
Episode #11 Beyond Building Momentum (feat. Nikole Mackenzie, CPA) recorded 5/10/2021 Nikole Mackenzie, CPA https://momentumaccounting.com/ Hello and welcome. We are the Sons of CPAs. Join us as we question the current state of the accounting and tax industry with the next generation of professionals leading this space, we are the change agents in an industry fraught with money and inertia. Let's begin The Sons of CPAs with your hosts, Jason Ackerman and Scott Scarano. 0 https://en.wikipedia.org/wiki/Harem 2 the parallels of sports and business 3 shout out to Tammy 4 as a woman, tackling another woman 5 picking up golf during COVID 7 working with an NFL player who was paying $400k in accounting fees! ***NOT sponsor slot*** (kidding, Bill.com) ***NOT sponsor slot*** (kidding, Go Proposal?) 11 working with no scope 20 shout out to the Momentum Team  25 what’s the ultimate goal for Momentum? 27 shout out to Will Lopez 29 why do you think it’s important that the team has excess capacity? 32 what do you use to measure scope? ***NOT sponsor slot*** (what’s up, Practice Ignition?) 34 TIME 37 remember Xero’s payroll module? 39 when does a client need to hire Momentum? 41 Momentum’s ideal client! ***NOT sponsor slot*** (shout out to QuickBooks Desktop, JUST KIDDING) 42 leverage technology to automate what we do 43 the problems with the family business 44 shout out to Marcus 45 do you get an ROI on the time spent on LinkedIn? 46 ProVisors  50 what piece of technology is missing in the accounting space? 52 creating recurring revenue through automation
54:43
August 15, 2021
#5minLy | The Cult of Personality
#5minLy | The Cult of Personality Episode 02 https://karbonhq.com/resources/building-a-strong-accounting-firm-culture/ "#5minLy defined" 1.  A period of time equal to about a twelfth of an hour, sometimes an eighth... 2.  Michael Ly and Scott Scarano discuss a choice article from Karbon Magazine  https://karbonhq.com/resources/building-a-strong-accounting-firm-culture/
08:41
August 13, 2021
Paperless since 1999 - The Oracle, Queen, Wizard, and Trailblazer (feat. Donna Bordeaux, CPA)
Episode #10 Paperless since 1999 - The Oracle, Queen, Wizard, and Trailblazer (feat. Donna Bordeaux, CPA) recorded 5/5/2021 Donna Bordeaux, CPA https://calculatedmoves.com/ Hello and welcome. We are the Sons of CPAs. Join us as we question the current state of the accounting and tax industry with the next generation of professionals leading this space, we are the change agents in an industry fraught with money and inertia. Let's begin The Sons of CPAs with your hosts, Jason Ackerman and Scott Scarano. We could have called this, the children of CPAs, but that kind of sounds like a horror movie. 3 **sponsor slot** (sup? Xero) 4 paperless in 1999 6 outsourcing in 2005 8 develop or document a process 9 clients want results 10 falling into a Niche market Pottery Studios 12 Niche #2 Campgrounds! 18 Pricing your Niche clients 18 Marketing your Niche clients 20 using client’s Tax Waste to justify your Prices 21 Advisory clients vs DIY clients 24 focused 100% on MRR 25 the future, Automation of routine tasks 28 automating the sales process 30 TAX 31 **sponsor slot** (sup? LivePlan) 32 Cash registers and Calculators 33 Numbers and Technology 35 a business you can work ON not IN 37 don’t work with anyone you can’t provide value to 39 World Domination 42 Changing your Firm Name 44 The Trailblazers 45 shout out to Marjorie in Texas 48 being the Queen in the Chess of Life 50 King and Queen CPA firms
52:36
August 07, 2021
#5minLy | The Onboarding Passport
#5minLy | The Onboarding Passport Episode 01 https://karbonhq.com/resources/get-new-hires-up-to-speed-quickly-and-painlessly-by-mastering-staff-onboarding/ "5minLy defined" noun a period of time equal to about a twelfth of an hour -  https://karbonhq.com/resources/get-new-hires-up-to-speed-quickly-and-painlessly-by-mastering-staff-onboarding/
05:59
August 05, 2021
Total Control Accounting (feat. Marcus Mire, CPA)
Episode #9 Total Control Accounting (feat. Marcus Mire, CPA) recorded April 14, 2021 Marcus Mire, CPA https://mire.group/ 5 shout out to Stephanie Mire 5 shout out to Tyler Warner 14 **sponsor slot** (just kidding, Practice Ignition) 19 **sponsor slot** (just kidding, Practice Ignition) 21 shout out to Quentin, John, and Stephanie 26 shout out to Niks 26 shout out to Acuity 30 shout out to Zachary Call 39 shout out to Cal Newport 40 Ackerman thinks he figured out the cause of COVID-19 43 TIME 50 the birth of Total Control Accounting, shout out to Tyler 55 shout out to Stephanie 55 **sponsor slot** (just kidding, Gusto) 55 **sponsor slot** (just kidding, Xero)
59:51
August 03, 2021
FlyAccounting and Padgett (feat. Jeff Phillips, CEO)
Episode #8 FlyAccounting and Padgett (feat. Jeff Phillips, CEO) recorded April 7, 2021 Twitter @jeffphillips_ https://www.accountingfly.com/ twitter @accountingfly 1 son of an EA 3 Baylor’s 2021 National Champion 5 shout out to Bruce Phillips (no relation) 6 grinding it out with AccountingFly 8 the biggest challenges for firms today 9 product-market fit 11 leadership during a crisis 13 managing people remotely 14 obsessed with systems and systems of systems 17 **sponsor slot** (just kidding, AccountingFly) 20 I’m going to hire someone that’s going to live in an RV for a month 22 Padgett: making the franchise model in accounting work 27 what’s your vision for Padgett? 28 how do you get Baby Boomers to modernize? 30 the partnership model in accounting today 32 we do talk about TIME a lot 34 tracking time as a leading indicator 36 the problem with working at the big 4 38 owning Going Concern 42 if you’re making tons of money, why do you need to change? 45 generational talent suppression 48 $150 tax returns!? 50 **sponsor slot** (just kidding, AICPA) 50 **sponsor slot** (just kidding, Thompson Reuters) 52 the current technology stack
59:10
July 26, 2021
Lance Ignition is the Future of Tax and CAS (feat. Josh Lance, CPA)
Joshua Lance, CPA - recorded on March 24, 2021 (honorary son of a CPA) Founder of https://lancecpa.com/ and Table HR https://tablehr.co/ Head of Accounting at https://www.practiceignition.com/ Adjunct Faculty at https://www.northwestern.edu/ & https://www.uvm.edu/ twitter @lancejd1 josh@lancecpa.com Joshlance.com 1 a firm, a group, and a practice 2 introverts and jerks 5 do the opposite - https://www.youtube.com/watch?v=rag0Z1nTJOc 9 your firm vertical or niche or niché 10 creating a client community 13 standardizing processes 15 restructuring your 18 person firm 20 stop giving away free advice 21 identifying advisory accountants and compliance tax preparers 24 team titles 25 introverted visionaries and extroverted integrators 26 community, clients, consultants, and careers 27 **sponsor slot** (just kidding, practice ignition) 30 getting your processes in order 32 put your money where your mouth is 34 TIME 35 tracking time as a leading indicator 36 time as a capacity planning metric 41 getting rid of time and bringing it back 45 how to make an Ackerman quit your firm 47 time is a crutch 49 lab rats and the rat race and employees 51 **sponsor slot** (just kidding, Xero) 52 **sponsor slot** (just kidding, Karbon) 53 Lotus + Accelo + Trello = Karbon
58:15
July 19, 2021
Tax to Books to RPAs to Scorecarding, Oh my! (feat. Jason Staats, CPA)
Brenner CPA - https://www.brennercpa.com/ Realize - https://rlz.io/ Jason Staats, CPA - https://twitter.com/jstaatscpa Sons of CPAs - sonsofcpas@gmail.com (845) 535-1099
59:24
July 12, 2021
The Impetus to People Advisory (feat. Will Lopez)
Happy 4th of July!!  sonsofcpas@gmail.com (845) 535-1099
44:46
July 04, 2021
Do you do $125 Tax Returns? (feat. Zachary Call, CPA)
The Titular Episode and The Third Son  |  Zachary Call, CPA of Call, Weaver, & House CPAs  |  Since 1969, WCH has been helping businesses and families in Salt Lake City and around the United States fulfill their dreams and achieve their fullest potential.  Website https://wch-cpa.com/   -  Meet the Sons of CPAs -  Jason Ackerman, CPA bnacpa.com/about/our-team -  Scott Scarano, EA padgettnc.com/padgett-business-services-team -  contact info: Sons of CPAs | 9708 Dayton Ct. | Raleigh, NC 27617 -  thank you to D.J.S. 11:11 for the beautiful intro music; https://soundcloud.com/djs1111
54:32
June 27, 2021
Asian Intelligence (feat. Michael Ly)
The Michael Ly -  Reconciled - getreconciled.co/merge-with-reconciled/ -  2018 USA Firm of the Future - www.youtube.com/watch?v=6qPjDrMkGBY -  Palm Pilots - www.ebay.com/b/Palm-Pilot-PDAs/38331/bn_36843074 -  Predictable Revenue - https://predictablerevenue.com/author/aaronross -  Meet the Sons of CPAs -  Jason Ackerman, CPA bnacpa.com/about/our-team -  Scott Scarano, EA padgettnc.com/padgett-business-services-team -  contact info: Sons of CPAs | 9708 Dayton Ct. | Raleigh, NC 27617
51:15
June 21, 2021
Two and a Half Jews (feat. Liz Mason, CPA)
Meet Our Teams! -  Liz Mason, CPA highrock.co/team -  Jason Ackerman, CPA bnacpa.com/about/our-team -  Scott Scarano, EA padgettnc.com/padgett-business-services-team -  contact info: Sons of CPAs | 9708 Dayton Ct. | Raleigh, NC 27617
01:13:12
June 15, 2021
Values, Culture, and Teams
OUR TEAMS:  Jason Ackerman, CPA BNAcpa.com/about/our-team/ Scott Scarano, EA PadgettNC.com/padgett-business-services-team thank you to D.J.S. 11:11 for the intro music; https://soundcloud.com/djs1111 contact info: Sons of CPAs 9708 Dayton Ct Raleigh, NC  27617
44:15
June 09, 2021