Sorav Jain's Digital Marketing & Personal Branding Talk Show
By Sorav Jain
Welcome to my podcast show, to get some fantastic industry insights and stay updated in Digital Marketing, listen to some digital marketer's lifestyle issues and how to solve them, subscribe to this channel. You shall get daily motivation, tips, digital marketing agency, advice, strategies and I shall answer questions related to digital marekting.
Recently my Instagram followers count successfully reached 100k and a lot of you had asked me how I did it!
This podcast exclusively covers all my strategies and tips that I have practiced in the past few years to increase my Instagram followers.
Avi Arya is the Master of Videos, extremely active on Social Networking sites, and known for his Hero Introductions. A street car racer turned hotelier now social media marketer and founder of Internet Moguls who also runs the AskAviArya university online and trains on MVM the micro-video mastery programme.
Here we talk about topics ranging from strategies in promoting videos, what hero introduction is, how important videos are in personal branding and more.
In this special talk session, I interact with Karan Shah, the Director of IIDE and a pioneer for digital marketing education in the country. This podcast is an insightful Q&A session with Karan, touching upon topics such as the scope of digital marketing in India and the career prospects it brings.
We also discuss trending topics such as the significance of digital marketing as a career in today's business world. Stay tuned till the end, where Karan and I field some interesting questions from our audience.
Everybody wants to be an Influencer. But not many know who is an Influencer and what they are supposed to do as one. Is it a person with thousands of followers? Or just a mini online celebrity.
Listen to the full podcast to know what defines an Influencer!
Client pitches can be tricky. It is those few minutes or hours with them that decides if you can get a long-term deal or not. So how to make the most of the time? How should you structure your pitch? What are the key things to include?
Listen to this podcast and find out 3 tips for a successful client pitch.
It is the beginning of a new year and as Digital Marketers we are all eager to see what the new year has for us!
So here it is, my analysis of what can you expect in 2020 in the digital world!
Take some time out and explore the top 20 Digital Marketing trends for 2020. Listen to the full podcast to learn what is going to trend and rule the Digital Marketing world in 2020!
Recently I had this fantastic opportunity of interviewing Pat Flynn, who holds the future of podcasts and has uploaded more than 15,000 podcasts in 3 different sections. The trend of the podcast is growing immensely, where the number of podcasters is still moderate.
Listen to the podcast for an introduction into the world of the podcast and grasp a few essential tips to sustain and grow in this industry.
Michael Janda is a very popular name in the designing world, he is also an agency veteran and author of the best-selling book, ‘Burn Your Portfolio’.
Tune in for witnessing a penetrative interview with Michael Janda on creating a cohesive social media presence with a strategic social media branding and designing tips.
Listen to podcast till the end to get all your doubts cleared with Michael Janda.
Digital marketing is one of the top-notch career options in the present, and everyone seems to join the crew of digital marketing.
A lot of you must have wondered how long this industry boom in the market? Is Digital marketing likely to see a downfall in the upcoming years or its gonna boom like never before?
Listen to the podcast to reveal the mystery behind the future of careers in digital marketing.
Artificial Intelligence is a booming industry in the market, making the jobs of humans much easier and systematic. Will Artificial Intelligence act as a hindrance to digital marketing or will it help the marketers work quickly and efficiently?
Listen to this podcast to know my viewpoints on this paradox between AI and DM.
When you hear the word "Brand", does your brain immediately think about a company with its esteemed identity? That stereotype can be changed as you can create your very own personal brand when you are a student and create a leveraging advantage in the coming future.
Listen to the entire podcast to get ideas on how to become a brand when you are a student.
Stay tuned till the end.
Being in the field of Digital Marketing for a long run made me realise that education and learning don't necessarily have to cost you a hefty sum of money. But it does take determination and passion for learning to make it big.
So are you an enthusiastic learner who wants to take forward the trends of digital marketing?
Listen to the podcast to find out ways to learn Digital marketing for free.
It doesn't matter how many hours you work in a day to become successful; it's how you utilize the time you work.
Being a digital marketing trainer, I try to allocate my time to have a balance between my work and personal life. Do you wanna know how my day looks like from the start till the end?
Listen keenly to the podcast to get insights on my daily routine.
I am known in the online world for being a Digital Marketer, but recently I finally set up Digital Scholar, a Digital Marketing Institute, which I was planning to open for a long time.
Often during my agency life, I did get invites to train a few corporate organizations and conducted a few boot camps. But Digital Scholar gave me an opportunity to become a full time, in-house trainer, and that was quite a journey. Listen to the podcast and find out how I became a Digital Marketing Trainer.
This generation is marked by the presence of Social Media on the Internet and the presence of people on Social Media platforms. When this culture began almost a decade back, many Social Media platforms tried their luck and failed, while a few caught on and stayed to last.
So what is the future of the Social Media Platforms that we so dearly love?
Listen to the entire podcast and get the insights!
HIV is not the end of life. If you are strong-willed, you can make an impact in your life, and many others.
It was great fun and inspiration to talk to Raif Derrazi, where he speaks about his journey from being diagnosed with HIV and how he is now out strong and making a strong impact in the online world.
Listen to the full podcast for this amazing interview.
If you are running an agency, you will come across many clients, both good and bad. Just for the sake of an offer, you really can not go saying Yes to everyone. You should learn which client should be the Full Stop and which should be the Title for a new story.
Listen to the podcast and find out why you should say No to some of your clients.
Many people want to jump into the promising career of Digital Marketing, but it is a broad umbrella term with many specialties under it.
So where do you start? Listen to the podcast and find out what should you master first in your Digital Marketing Journey.
Are you skilled at something? Do people come to you for suggestions? Do people value your advice seriously? Then stop giving away stuff for free!
It has taken you years to master your art. You have practised, made mistakes and reached to the level you are at now. So listen to the whole podcast and find out the importance of saying, 'NO'.
Instagram has been the talk of the Digital Ecosphere in the last couple of years and has grown tremendously. Every celebrity, influencer, sportsperson, and even ministers have taken over this platform to leverage their influence.
But to be categorized as an influencer, one should not just have a big follower base, but also a relevant follower base. So how do you do that? Listen to the entire podcast and know it yourself.
You are doing your keyword research and all other right SEO boxes, but your blog is still not showing any improvement in the Google Search result page?
Apart from the usual practices, I follow a few other hacks that give me quality backlinks. This gives me enough leverage to boost my page on the first page of search engines. Listen to the podcast to know the secret sauce that has worked wonders for me.
Creating a Personal Brand is the first thing an entrepreneur should take care of while trying to go Digital. It gives him the flexibility to be the face of his own brand and influence people in his way.
After years of strategies and smart work, I created a personal brand for myself, where I help people understand the Digital ecosphere. In this journey, I faced and learned a lot of stuff that changed my life. Listen to the podcast where I list down the things that changed my life in this journey.
You have to spend money to make money. That is a golden rule followed by many successful brands everywhere, invest in yourself.
I personally invest heavily every month in many things that help me reach greater heights day after day. Listen to the podcast to find out what my monthly investments are and why is it essential to spend for yourself.
People love sharing Gyaan on the Internet. But do they practice what they ask other people to do? Don't be labelled as a hypocrite, and walk your talk. This will not only make you genuine in your communication but also increase your self-confidence that no one can question your actions. Listen to the podcast and know how and why it is important to practice what you preach.
The Internet is filled with different people. Some create content, some share content and some consume. All these combined form the ecosystem of Social Media.
This concept on Social Media is referred to as the 1-9-90 rule, which categorizes the users based on their type. What exactly is this? Listen to the entire podcast and find that out now.
Running an agency is not a cakewalk; it requires the right skills and gameplan to scale it to new heights. Winning clients, hiring the right candidates, managing a team, there are many things to take care of. Catch my latest podcast where Rajiv Dingra, the CEO of WATconsult talk about his experience in running an agency.
Online courses are a great way to learn Digital Marketing from any Digital Guru from any part of the world. Isaac Rudansky has decoded this formula and now earns millions through his courses on Udemy.
Listen to my podcast, where Isaac Rudansky gives some valuable tips on training, online teaching and talks about his agency.
Guided Meditation can have a significant impact on your mind and body. It will make you refreshed for the day, calm you down, and fill you with positivity.
This is something I use before my sessions and find more attentive and enthusiastic participation from the attendees.
Start your day with this Guided Meditation, and feel the change within.
In this interview, Neil Patel answered about career growth in Digital Marketing and what are some of the crucial metrics to look at.
Here are some of the key questions I asked Neil Patel with respect to skills required, jobs, education etc. in Digital Marketing domain:
- Do certificates really matter?
- Should AI be learnt?
- Digital marketing to be learnt by everyone - agree or disagree?
- Agency or freelancer - what's important to learn digital marketing?
- What are some of the biggest mistakes digital marketer generally do?
- What are 3 questions you generally ask people when they are recruiting Social Media Marketers?
- Is 'Personal Brand' crucial for getting recruited inside a digital marketing company?
Larry is the CEO and founder of Mobile Monkey Inc., world’s best Facebook Messenger Marketing Tool and CTO and founder at Wordstream, a tool that is the leading provider of AdWords, Facebook, and keywords.
The entire interview revolved around the idea of Messenger Marketing and Larry gave some very useful tips and insights into his world and how this medium has evolved and how will this continue to help many brands in the long run.
Harsh Agarwal is an award-winning Indian Blogger and Affiliate Marketer who runs the popular blog called ShoutMeLoud.com. With his 11 years of strong experience, he earns close to $250,000 per year through his blogging activities.
The Interview was an informative one with many insights provided in the world of blogging, digital marketing and even, meditation!
This I had a chance to interview two very popular Digital Marketers, Shrenik Gandhi, CEO of White Rivers Media and Rohan Mehta, CEO of Social Kinnect.
We discussed some very valuable topics, i.e. to understand the agency business, and what are the Digital Marketers looking for while hiring a Social Media Marketer. This yielded results that can be very useful for people trying to venture into this field.
Kulwant Nagi, the Fatehabad Blogger who is set to become a Millionaire through Affiliate Marketing.
His blogging story is very inspirational where he goes from being a normal guy next door, to a millionaire blogger. He now earns from various sources like affiliate marketing, his new content delivery business where he earned $10,000 in just first month, and by providing many other Digital Marketing services!
In this interview, Kulwant shares amazing SEO strategies that you can adapt for your website's search engine success.
Personal Branding is an arsenal that every Digital Marketer should possess. It gives you the ability to build your very own base on any platform of your choice.
So if you are someone trying to build your Personal Brand but confused as to where exactly to begin, listen to the entire podcast to gain some valuable insights on the same.
Pitching to clients is a tricky business. Till date, I have made 1000+ proposals and have successfully won most of the clients. There is a lot of background research and many other factors that go into it. And this is the most serious aspect of any business module. After all, clients are the reason you run your business.
So if you are a digital marketer, freelancer, into business development or run an agency, listen to this podcast to some secret mantras on the best ways to win clients.
I didn't have a great backstory to begin with. Just like every marwadi teenager, I was sent to a college, was expected to take up dad's business later and grow it in my own way. But at the right time, my education and career took a turn in the right direction. The entire journey started at Loyola College, Chennai, where I did my B.Sc in Bio Technology. Listen to the full podcast and find out how I went on from there to one of the top Digital Marketers of the country.
There is a thin line between being 'inspired' and 'plagiarizing'. This is something that makes you stand out of the crowd, for the most special thing about you, is your ability to be You. Many people are in the race of being like someone and in that process they forget themselves.
Check out my latest podcast and find out what is personal branding all about and why being 'YOU' can be your biggest strength.
Have you ever wondered how to become a master at Digital Marketing? You might have all the skills required to be good at it but have you mastered it?
I will give you the key required to open the lock to master Digital Marketing and unlock your full potential in this field.
Before it was blogs, then it was vlogs and now the next biggest thing are podcasts. If you are looking to start your own podcast or expand your marketing outlets this will convince you to start your own podcast.
I will elaborate on the 5 main reasons on why I created my own podcast and why you should too.
When you google Digital Marketing you get bombarded with a bunch of textbook definitions but to what extent do you actually understand digital marketing and all of its various concepts? Thus to understand it better I will explain what digital marketing is in a simple story form and touch upon all of its categories and concepts.
One of the most frequently asked questions I get is "Where do I see myself 10 years down the lane". Many people want to know the story of a successful Digital Marketer and their plans and goals.
Let me take you through my journey in Digital Marketing, from my past experiences to 10 years in the future into a new age of Digital Marketing. I will show you a peek into the future of my empire and the culture of Digital Marketing.
Many people dream of starting a Digital Marketing agency, but it's not for the weak-hearted. Thousands of people try their hand in starting their business every year, while some taste success, some fail. It's not an easy path; it requires patience, perseverance and many other qualities.
So if you are planning to start one, then here's a list of skills that an agency owner must possess. These are the skills required to be the difference between scaling up and closing down.
Entrepreneurship is booming, and in a time where digital opportunities are immense, people are waiting to get on board and start their own Digital Marketing agencies. But just like starting any business, this is no easy task. It is filled with challenges and hurdles.
Being an agency owner myself, I can assure you that this is not a piece of cake. So if you are looking for ways to start a Digital Marketing agency, listen to my podcast where I talk about the common challenges faced and how to overcome them.
Whatever domain or niche you pick, there is always a mentor you look up to. But what different things to those people do to be called as masters and have a massive following? Wouldn't it be great to know about those secret ingredients?
So if you are tired of being a player and are waiting to be upgraded as a master, here are 18 characteristics of masters that will help you be one in your domain.
There are many tutorials out there claiming to show ways to increase your followers on YouTube. Even though they look good on the book, they aren't much effective practically.
So if you are a YouTuber looking to increase your subscribers count, then you should hear this right now!
I have 8 amazing and practical ways through which you can up your game on YouTube Organically.
Half of the agency gets washed because they are not able to cope up with the rapidly changing digital landscape. Facebook’s reach was organic, agencies offered a lot of posts then, 3 posts per day and those sorts. The deliverables looked fascinating, it worked back then and there are still agencies sticking on to same old thing whereas, the industry doesn’t want many posts anymore.
It’s about minimalistic stuff which agency owners fail to understand. The changing landscape of digital demands for strategy first and creativity 2nd but the advertising agencies that got turned into digital agencies puts creativity first, failing to work towards strategy a strategy that defines ROI of the effort put in.
The Digital landscape changes overnight and the client in India needs to be educated about it, half of them don’t understand the value of advertisements on Social Media or digital. They would give you a fixed retainer and wait for magic to happen, they should learn agencies are not magicians to get you likes, comments and shares for Free.
This makes the agency gets into foul practices. I know of an agency that has hired people to like and comment on posts or write fake reviews for the brands. This doesn’t solve the purpose of using digital.