048 | Leveraging Customer Reviews During The Holidays

"Content is fire. Social media is gasoline." - Jay Baer Content mapping focuses on content development based on the intention of your prospects. To do this, you need to understand the basic stages of the purchase (or buyer) journey: Awareness, Consideration, and Decision! Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com. Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.

"Unity is strength... when there is teamwork and collaboration, wonderful things can be achieved." - Mattie Stepanek There is power in partnerships, period. It doesn't need to be said, because that is a fact we all know and understand. However, the types of partnerships that we embrace - from a marketing perspective - will either help us drive leads into our sales funnels or diminish the value of our brand altogether. In this episode we're covering the "why." Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com. Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.

"Within five years, if you're in the same business you are in now, you're going to be out of business." - Peter Drucker That quote has stuck with me all throughout 2018 and it is the reason why diversity in our marketing efforts is so incredibly important. You need to start learning how to adapt to change seamlessly and how to use change to your benefit. Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com. Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.

We are officially in our third season here at The SoVerve Lounge Podcast and we're just thrilled to bring you more usable content, kick-ass interviews, and innovative solutions to the everyday problems that small business owners and entrepreneurs (like yourself) are facing on the digital space. Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com. Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.

As the year comes to a close, I want to thank you from the bottom of my heart and on behalf of my entire team for all of your support you have shown SoVerve Marketing Group and The SoVerve Lounge in 2018. Every piece of content published is for you, and inspired by you! We hope you have a very Merry Christmas and a Happy New year. - Stephanie Rubio Today, we want to share with you our most popular episode of 2018. We hope you enjoy it as much as we enjoyed recording it. Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks

Today, we're covering 2019 (Digital) Marketing Trends and what you need to be implementing to stay on top of the trends in the new year! There are five specific trends that you need to consider, and we're diving into the why's and how of each. Here are a few resources to help you dive deeper into these trends: • Instagram Stories: The Secret Sauce - http://bit.ly/2N8wLZL • Content Marketing Checklist for Bloggers - http://bit.ly/2zIdaML • Building Consistent Social Media Engagement - http://bit.ly/2DrH9aE Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks

Somewhere between the last helping of leftover turkey and the "official" beginning of all the wonderful Christmas celebrations we hosted our annual marketing retreat. This is a tradition that we have held since the year I launched the business and it has made a big difference to our sales and marketing strategy for the upcoming year. Learn more about what exactly is a marketing retreat, why you need one too, and why it doesn't matter if you are a solopreneur. Check out our Holiday Digital Marketing Resources page at https://soverve.com/holidays Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks

A year-end client/customer retention strategy is beneficial because it will allow you to gain momentum through the holidays and into the new year. In this podcast episode, I cover these and strategies. While some of them may not apply to you, the point here is to get you thinking about creative ways to implement these into your business. Check out our Holiday Digital Marketing Resources page at https://soverve.com/holidays Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks

Somewhere between Black Friday and Cyber Monday you will find a very special holiday to the business community and that is Small Business Saturday. Originated by American Express in 2010, Small Business Saturday has grown to be a fond holiday celebrated by many year-round. However, many small business owners get stumped on how to easily participate and I wanted to share additional tips with you in this episode! Enjoy... Check out our Holiday Digital Marketing Resources page at https://soverve.com/holidays Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks

Being intentional is so important. Being intentional in business and, more specifically with our clients, even more so. Today, I am discussing why you need to learn to leverage the power of customer reviews during the holidays to maximize year-end sales and momentum going into the New Year. Check out our Holiday Digital Marketing Resources page at https://soverve.com/holidays Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks

Worried you'll have to slash your prices in order to hit your holiday sales goals? Waiting until the last minute to create a holiday marketing campaign? No worries! Create a quick and easy strategy to target last-minute shoppers and procrastinators. Check out our Holiday Digital Marketing Resources page at https://soverve.com/holidays Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks

This week, we are joined by the fabulous Cara Chace, a Pinterest Rockstar who has not only influenced us - here at SV - but also countless of other online marketers, entrepreneurs, and small business owners worldwide. Cara is a Pinterest Marketing Strategist for Online Entrepreneurs who started in social media marketing in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band. Since then, she's gone on to create hashtag campaigns for cities and their tourism boards, websites for entertainers and small businesses, and online courses to help online entrepreneurs like YOU. She loves creating Pinterest strategies that fit into the digital marketing puzzle for your business. Enjoyed the episode? Want to work with Cara 1:1? Well, you're in luck because she is launching her "Pinterest PowerUp" mastermind community on December 1st. The PPU membership community has been designed for online entrepreneurs is THE ONLY Pinterest marketing resource you will ever need for your business! The waitlist is now open at https://carachace.com/ppu-waitlist/ Follow Cara on Instagram at https://intagram.com/carachace/ + on the web at http://carachace.com/

"No one is useless in this world that lightens the burdens of others." - Charles Dickens I am so excited to announce that The SoVerve Gives Program, which we launched earlier this year, will be opening it's doors to nonprofits nationwide starting January 15, 2019. During these past two years in business, we've had the honor of working with some incredible clients and have delivered to them some equally unbelievable results. We've done this through our unique approach to customer-centric, data-driven marketing. There is just something about #TheSoVerveWay that is rooted in service, and our community knows it! The SoVerve Gives Program was designed with the same approach - to be able to bring these same concepts to US-based 501c3's. Our goal with this program has been simple: to make sure that qualifying, nonprofit organizations receive the highest quality of marketing advice, strategies, and training at no cost when they need it most. Until now, we have only been working with Florida-based nonprofits, for case study and testing purposes. Now, we're ready to open the program up to all, and it is my goal to help 12 nonprofits in 2019, with digital marketing strategies. For more information on this program, please visit: https://soverve.com/about/soverve-gives/

There is a heightened need to simply put, create better content during the holiday season. With the four tips, we provide you in this episode, you will be well on your way to creating powerful content pieces for your social media marketing. Need a few marketing tips to get your strategies in order before the holiday season? Listen up and don't forget to check out our marketing blog at https://soverve.com/blog for more holiday marketing goodness. Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks

Utilize these tips to get your business in front of your audience just as any B2C business would their customers and help to kick-off a prosperous 2018 holiday sales season. Need a few marketing tips to get your strategies in order before the holiday season? Listen up and don't forget to check out our marketing blog at https://soverve.com/blog for more holiday marketing goodness. Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks

Need a few marketing tips to get your strategies in order before the holiday season? Listen up and don't forget to check out our marketing blog at soverve.com/blog for more holiday marketing goodness. Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

Give your brand values life by partaking in this year's annual Giving Tuesday campaign. Whether it's an environmental cause or a social cause, there is a charitable organization that can use the brand awareness you can provide. For more information on Giving Tuesday, please visit: givingtuesday.com Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

Four tips on how you can achieve a strong and profitable Q4 in your business! Dive in, take notes, then execute!! Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

This week, we are joined by the very lovely Kandice Guice, a brand influencer, serial entrepreneur, and advocate for women's empowerment. Kandice Guice is best known as a lifestyle and beauty writer who doubles as an attorney and entrepreneur. She prides herself on helping multidimensional women discover personal and professional fulfillment by encouraging them to live with ambition, sass, and a whole lot of pizzazz. When Kandice isn't closing corporate transactions or writing blog posts, she is usually cheering on her husband as a football coach or looking for new travel adventures with friends and family. Kandice is also the creator of the "More Than Pretty Campaign." Listeners can hashtag #morethanprettycampaign or email kg@kandiceguice.com to nominate noteworthy women doing amazing things in their given industry or who have an encouraging story that deserves showcasing. Follow Kandi on Instagram at @kandiceguice + on the web at kandiceguice.com!

What is user-generated content and how you can start utilizing UGC's in order to continue to expand your content, while creating community and brand advocacy! Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks

A well rounded and diverse marketing mix is important. The same can be said for your content marketing efforts. The more diverse your content, the more consumable it will be by your various audience members. No one client or customer is the same and the way they consume your content may all be different. Therefore, you must see your content in the same exact way. In this episode, we will show you how. Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

Still struggling with creating content for your small business? You're not the only one. There are a lot of small business owners who are still posting day to day with no content schedule, and no real alignment with their marketing objectives. In today's episode, we are covering the basics of working with a content calendar to eliminate the guessing game between several platforms. Show Links - The Best Tools to Generate Stellar Content: https://soverve.com/tool-to-generate-content/ Follow us on Instagram at https://instagram.com/_soverve for more deets and subscribe to our newsletter at http://bit.ly/sovervelinks

This week, we are joined by the very talented Elle Jones of ELLEvate NOW!™️ Creative Agency, a luxe personal branding & film. Elle's team specializing in video marketing for the modern storytellers. Today, we are discussing tips for you to start utilizing video marketing to leverage your brand's online presence. Episode Links: • Phone - iPhone 8+ Plus • Selfie Ring Light Holder - http://a.co/b9tPUJD • Selfie Ring Light - http://a.co/3hAlh3H • Selfie Stick Tripod - http://a.co/1OQPOEa • HD Webcam - http://a.co/1Mrnu8j • Lapel Microphone - http://a.co/j4VdZY0 • USB Microphone - http://a.co/7Iin2nM • Rachel Luna - https://instagram.com/girlconfident • Alex Beadon - https://instagram.com/alexbeadon • Gary Vee - https://instagram.com/garyvee • Dayna Bolden - https://instagram.com/daynabolden Follow Elle on Instagram at @ellevatenow + on the web at https://www.ellevatenow.com! Follow us on Instagram at @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

We get it, IGTV is this fun and exciting new platform that you are just ready to jump in and start trying! Well, not so fast. There are technical aspects that you need to consider as well. In today's episode, we are covering our top technical tips for utilizing the platform. Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

Creating content for your video marketing strategy does not need to be a huge mystery or even hard. However, there are a few things that you need to take into consideration. Your objective is not only to create content, but to create massive value for your audience. Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

It is about time to stop being scared of video and it's time to start considering it as a heavyweight contender in your marketing mix! First, let's discuss why it is that you are scared and getting you some real answers to the reasoning as to why you are scared in the first place. Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

Everyone is talking about IGTV, but the real question is should you be using it and why? As a platform, Instagram has been growing by leaps and bounds. As a small business owner, it is at this very moment when you should be utilizing new tools like these in order to broaden your reach on social media. Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

Every successful business has a backing of an incredible brand. A successful brand understands the importance of a clear brand vision; the brand's purpose, the brand's future goals and objectives, and the brand's values. Mix all three, then you have what you need to succeed on a platform like Instagram. Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

Finally, Instagram gave us the nitty-gritty on their algorithm. We dive into how it is that the algorithm works, how it "ranks" your content and best of all the answer to the age-old question "is the Instagram shadowban real?" Listen up to find out! Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

In this week's episode, we are uncovering the dynamics behind building an authentic brand that has a lot of personality - we are talking Texas big! This doesn't mean that your brand is going to reflect you as the owner, manager, CEO, but it will mean that your brand will be set apart from the competition. We hope you enjoy it! Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

We've talked about the topic of authenticity at length via our socials, but never have we touched base on the importance of external brand alignment on a platform like Instagram. In this episode, we cover how to be more authentic in your messaging through external brand alignment on a plaform like Instagram. Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

We're so excited about all of the updates that have been rolling out recently on Instagram. From new Call to Action buttons to a new Spotify sharing feature, the platform is really setting the stage to not only become your favorite platform, but to replace all platforms! Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

There is nothing new about this topic. We have danced around it often on social media, but it wasn't until recently that we have noticed an influx of small business owners asking more and more about buying likes/followers on the Instagram platform. In this episode, we cover the reasons why you should build organic and holistic social proof and stir clear of buying your way into the hearts of your potential buyers, customers, and clients. Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

When was the last time you audited your Instagram profile for conversions and success on the platform? How effective is your profile in letting visitors know what you do, who you do it for, why you do it and where you do it from? Answer these questions in 10-seconds or less and you may have a new follower, networking opportunity, or better yet a new lead! Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

On August 2, 2016, social media marketers everywhere rejoiced! Instagram had finally adopted a "Snapchat like" feature that would allow everyone to share their daily "Story" in 10-second increments. Flash forward to 2018 and Instagram without Stories seems like another time. In this episode we cover three tips to creating your own Instagram Stories secret sauce. Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

Is low engagement on Instagram getting you down? No worries. With these five tested and proven ways to increase your engagement on Instagram, you will be nothing but smiles! Take it from us, we know a thing or two about social media and community building. Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

Nothing beats a beautifully curated Instagram feed, but there is a lot more than meets the eye where beautiful flat lays are concerned. From brand strategy to color psychology, curated Instagram feeds speak to a brand's core value more than they do to follower counts. Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

Ever heard of those crazy Instagram tales that are "keeping you from growing your account?" We have as well. In this episode, we cover a few Instagram myths and bring the whole truth. | Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

To be creative at creating content for your social media, email marketing, blog, or even live videos, you need to be unique and unique to your brand. | For More Information: bit.ly/sovervelinks

Engagement on social media may seem elusive, but it can be easily achieved by producing content people enjoy! | For More Information: bit.ly/sovervelinks

How are you utilizing content on social media to drive traffic back to your email newsletter? | For More Information: bit.ly/sovervelinks

Being consistent will always be more important than being frequent. When it comes to digital marketing, consistency is key! | For More Information: bit.ly/sovervelinks

Utilizing Facebook Messenger chatbots as a way to generate more organic engagement with your audience on the platform.

Facebook Algorithm Change: Part Two - Increasing your advertising budget and thinking like a media company.

Facebook Algorithm Change: Part One - Diversifying your marketing mix.

Part Four of our 2018 Content Marketing Trends! In this episode we are talking about all things "content personality."

Part Three of our 2018 Content Marketing Trends! In this episode we are talking about all things "content focus."

Part Two of our 2018 Content Marketing Trends! In this episode we are talking about all things "content expansion."

Part One of our 2018 Content Marketing Trends! In this episode we introduce our December mini series.

Three, common, email marketing fails.

How to build your email list fast and as quickly as possible!

How to increase the engagement with your email list subscribers.

Why you need to start implementing an email marketing strategy for your small business.

Three reasons why your digital marketing strategy is failing.

Three key elements that you need in order to build out a digital marketing strategy.

Three reasons as to why you need to implement a digit marketing strategy in your business.

Three reasons why you need a digital marketing strategy as a small business owner.

Hello, everyone! Here's what you can look forward to on our Anchor.fm podcast, The SoVerve Lounge.