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The Spen & Nick Show

The Spen & Nick Show

By Spencer and Nick

Spencer and Nick chat about innovation, design, business and learning
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How to take your BUSINESS ONLINE and INCREASE SALES during COVID-19

The Spen & Nick ShowOct 15, 2020

00:00
17:17
How to take your BUSINESS ONLINE and INCREASE SALES during COVID-19

How to take your BUSINESS ONLINE and INCREASE SALES during COVID-19

The wonderful people at The Poutinerie have given our audience a beautiful 20% discount. 

To get hold of the BEST POUTINE IN TOWN, head over to https://the-poutinerie.myshopify.com/ and add the offer code SPENANDNICK at checkout  

Covid-19 has decimated so many businesses. Hospitality and retail have been particularly hard hit.   But just because your business as usual has suffered, it doesn't mean there's nothing you can do.   

The Poutinerie was hit seriously hard during Covid. It was close to having to stop trading altogether, but they pulled through by shifting what they sell and how they sell it.   We talk about what they did to turn their food truck business to an online offering that sells out every week.   

Special thanks to Nikesh Ashar for his support on this one.

Oct 15, 202017:17
How to get inbound leads on LinkedIn without posting everyday

How to get inbound leads on LinkedIn without posting everyday

Over the last few months, I've has started getting a lot more inbound sales leads on LinkedIn which has been my goal for ages.  

In this episode, I share some really straightforward things you can try out that will put you in a much stronger position to get inbound leads too.  

1. 📢  • Headline - update your headline to include the keywords people are searching for that relate to your expertise or service i.e. business coach, innovation consultant, Lean Startup, business models, value propositions.  

2. 📝  • Content - try to create content as much as you can but don’t over think it. There are things that go through your mind all the time that other people will find super interesting, you just need to capture them in your Notes app and then post them on LinkedIn.  

3. 💻  • Webinars - do webinars regularly especially right now. That’s how you expand your network.  

4. 💌  • Personalised messages - after webinars, connect with everyone personally. Add a message to your connection requests and make them personal to the individual you are sending them to.  

5. 🗓  • Schedule time - Create a calendar entry in advance  so you have time to connect with everyone after a webinar and send them a message.  

What tips have you got for levelling up your LinkedIn game?  

 💬 Connect with us on 

LinkedIn: 

Nick: https://www.linkedin.com/in/nicholashimowicz/ 

Spen: https://www.linkedin.com/in/spencerayres/  

How to get inbound leads on LinkedIn without posting everyday(Don't forget to add a message to your connection request!)

Oct 15, 202010:51
44: Who's a tech addict?

44: Who's a tech addict?

It’s way too easy to get caught up worrying about the technology that you don’t actually use the tech for what it was design for - in this case sharing stories and hopefully useful information about business, innovation, design and learning.  

Spencer and Nick are both recovering tech/equipment addicts and they talk through their experience on this week’s episode.

Oct 05, 202011:04
43: How to get inbound leads on LinkedIn without posting everyday

43: How to get inbound leads on LinkedIn without posting everyday

Over the last few months, I've has started getting a lot more inbound sales leads on LinkedIn which has been my goal for ages.  In this episode, I share some really straightforward things you can try out that will put you in a much stronger position to get inbound leads too.  

1. 📢  • Headline - update your headline to include the keywords people are searching for that relate to your expertise or service i.e. business coach, innovation consultant, Lean Startup, business models, value propositions.  

2. 📝  • Content - try to create content as much as you can but don’t over think it. There are things that go through your mind all the time that other people will find super interesting, you just need to capture them in your Notes app and then post them on LinkedIn.  

3. 💻  • Webinars - do webinars regularly especially right now. That’s how you expand your network.  

4. 💌  • Personalised messages - after webinars, connect with everyone personally. Add a message to your connection requests and make them personal to the individual you are sending them to.  

5. 🗓  • Schedule time - Create a calendar entry in advance  so you have time to connect with everyone after a webinar and send them a message.  What tips have you got for levelling up your LinkedIn game?   


💬 Connect with us on LinkedIn: Nick: https://www.linkedin.com/in/nicholashimowicz/ Spen: https://www.linkedin.com/in/spencerayres/  (Don't forget to add a message to your connection request!)

Oct 05, 202009:43
42: Ken Robinson Changed My Life

42: Ken Robinson Changed My Life

Sir Ken Robinson shaped the thoughts & lives of millions of people.

Most widely known for his incredible TED talks, he inspired us to question the things we take for granted. For some people, like Spen, he not only inspired new thoughts, but also action. 

Oct 05, 202013:52
Business Model Breakdown - Gousto | Episode 41

Business Model Breakdown - Gousto | Episode 41

We’re doing business model breakdowns of some of the most successful businesses to see what we can learn and apply to our businesses.

This week we look at Gousto, the meal kit service and explore what makes their business so special.

Oct 05, 202021:04
40: Recycle your ideas

40: Recycle your ideas

Great ideas are hard to come by  

They're even harder if you're waiting for them to come to you.  

 "An object at rest will remain at rest unless a force is acted on it" - this is as true for ideas as it is for physical objects.   

So how do you create great ideas? Get into the habit of generating loads of them, all the time.   Most of them will be rubbish, so bin them. But some will come back, recycle them and turn them into something great!  

If you prefer YouTube, don't worry we've got you covered - https://youtu.be/qe2wl03_CFQ

Aug 18, 202015:15
39: Turn it up to 11 - How to become an ideas machine

39: Turn it up to 11 - How to become an ideas machine

Where do you come up with your best ideas? 

Nick recently did a great Instagram carousel looking at where successful entrepreneurs did their biggest thinking. Check it out here - https://www.instagram.com/nickhimo/ ⁣⁣⁣ 

Then the other day, Spen realised where he comes up with ideas.  Listen to find out where & what you need to do when you think BIG  

Where is your favourite place to think big?⁣⁣⁣  

#ideas #businessideas #ideasmachine #instagramideas #instqgramcarousels #mba #altmba

Aug 08, 202008:01
37: 5 People you need to follow in 2020

37: 5 People you need to follow in 2020

Instagram is one of the best sources of inspiration and value.   

There are so many people doing awesome things, but there's so much noise too.   

Here are 5 people we love right now that we think you'll love too:  

1 - Dave Talas - https://www.instagram.com/davetalas/
2 - Dain Walker - https://www.instagram.com/dainwalker/
3 - Visualize Value (Jack Butcher) - https://www.instagram.com/visualizevalue/
4 - AJ & Smart / Jonathan Courtney - https://www.instagram.com/ajsmartdesign/
5 - Russel Brunson - https://www.instagram.com/russellbrunson/  

There are a few extras in the video, so go check it out!   

If you prefer Video, don't worry we've got you covered - https://youtu.be/du0O3Q_1dDo

#instagrambusiness #peopletofollow #designinspiration #innovationleaders #businessinnovation #trafficsecrets

Aug 08, 202015:34
36: The most important business methodology in the last 10 years
Jul 22, 202016:50
34: Kit List - The Equipment we use to film our show

34: Kit List - The Equipment we use to film our show

While we were recording the last show, I was amazed at how great Nick's video looked. I wanted to know what he was doing to make it so good!  So here it is, a quick video going through some of the equipment he uses to to to record.  Check out the YouTube Version of this show to see what we're talking about... https://youtu.be/vxr7tsrfffQ

Here's the thing - we're not saying you need all this stuff; when we first started we had a phone each and not a lot else. But we've aimed to improve things every week for over 6 months now.   You can start with nothing more than a phone, but aim to improve every time!  

Subscribe to The Spen and Nick Show if you love business, innovation, design and learning. https://www.instagram.com/spenandnick/

Jul 22, 202008:04
33: How To Innovate Your Way Out Of A Crisis
Jul 22, 202011:29
32: How to launch an online course
Jul 22, 202026:39
31: Three Spirit Animals You Need As An Entrepreneur
Jul 22, 202008:17
30: Redefining Business Education - ThePowerMBA
Jun 19, 202013:04
29. 5 ways to start a business in 2020
Jun 05, 202023:19
28. Influencers

28. Influencers

We're influenced by everything around us.   

Some things influence us a huge amount, other things less so.   

Perhaps more importantly, some PEOPLE influence us enormously. We're not talking about social media influencers - but real people who have had a profound effect on us. Our values, beliefs, attitudes and outlook have been shaped by our experiences and our relationships. It doesn't have to be someone we know well or have ever met, but people who have affected who we are, how we view the world and what we do in it.   

On this week's show, we talk through some of the biggest influencers - who they are and what we learnt from them.  

But who have you been influenced by? Who's had the most profound effect on who you are?

May 22, 202018:52
27. 5 MISTAKES you will make when STARTING A BUSINESS (and what to do about it)

27. 5 MISTAKES you will make when STARTING A BUSINESS (and what to do about it)

With everything that’s going on in the world right now, you’re probably thinking about starting a business and that’s totally understandable.  

But what you don’t want to do is make the same old mistakes as everyone else when starting up.  So here are the top 5 mistakes people make when starting a business and what to do about them.  

TOP 5 MISTAKES YOU WILL MAKE WHEN STARTING A BUSINESS  

1. 🧠 • Let ideas float around inside your head for ages without taking action.  
2. ☹️ • Spend zero time with customers and fail to identify their needs.  
3. 💬 • Poorly articulate to customers how your product can help them.  
4. 👎 • Not realise that what customers say and do aren’t always the same thing.  
5. 💸 • Waste time/money over-engineering the first version of your product.   

WHAT TO DO ABOUT IT  

1. 📝 • Get your ideas out of your head and on to paper as soon as possible.  
2. 👩🏼 • Speak to customers and get crystal clear on their most important needs.  
3. ✅ • Clearly articulate to customers how your product can help them.  
4. 💳 • Get customers to show interest, ideally with their credit cards.  
5. 🎁 •  Make a scrappy prototype first and focus only on the core features.   

How many of these mistakes have you already made? What ones have we missed?   

---------------------------------------------  

Subscribe to The Spen and Nick Show if you love business, innovation, design and learning.  

However you prefer to listen - we've got you covered.  

YouTube: https://www.youtube.com/channel/UC32LXYZ34sNZfgk0QpdWCxA
Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-spen-nick-show/id1488379880
Spotify: https://open.spotify.com/show/5DRQpB2g4V3XM8o6fMKh1W  
Follow us on Instagram Instagram: https://www.instagram.com/spenandnick/

May 21, 202014:18
26. How to turn your idea into a business in 2020
May 12, 202019:02
25: Using the Crisis to Re-Build a Business

25: Using the Crisis to Re-Build a Business

We don't need to tell you that it's the strangest of times - that much is very clear & it's something we can't change.   

But what we can change is how we react and what we do during these times.   

In episode 18, we talked about things that you can do to come out of the crisis stronger than you went it and we've been reflecting on this and helping other people with this ever since.    

However, Spen felt there was more he could do, so he's looking to pivot his company Future Builders to being something that helps people to get back on their feet if they're work has been affected by Covid-19 or disruption more generally.   

In this episode, Nick uses his mastery of Value Proposition Design to help Spen articulate and create his value prop for the new incarnation of Future Builders.   As a spoiler, Future Builders will be all about helping people build things - business, apps, podcast series, media, prototypes, online shops etc. Basically, anything that includes tech, design & potentially business.   

This is very much an experiment, so please let us know what you think about the concept and this show.   

You can also watch this show on YouTube -  
https://youtu.be/Bqy8aCk_phE

Don't forget to subscribe, like and share


#valuepropositiondesign #valueprop #valuepropositioncanvas #futurebuilders #buildingbusinesses #covid19 #vpd #venturedesign

May 04, 202029:03
24. How to deliver the best zoom live experience

24. How to deliver the best zoom live experience

Note: This episode is best watched on YouTube - but if you're travelling or unable to watch, just listen - it's still great. 

You’re working from home because of this whole Coronavirus situation. And while it’s not the first time you’ve had to do Zoom calls for work, you know that your video conferencing game isn’t as strong as it could be, not by a long shot.  

Not to mention your face always seems to look red like you’ve just done too many home workout burpees.  

Add to that, you don’t know whether you should look at the camera lens directly or at the person on screen, your eyes shiftily dart between the two so you end up coming across all guilty like a kid with chocolate all over your face, saying "I don’t know who ate my little sister’s last Easter egg", but you’re fooling no one.  

And your virtual background…. let’s not even go there.  

Enough is enough, you decide to level up your Zoom game and you know exactly who to turn to.  

That’s right Spen and Nick. Those two handsome sons of a gun.   

And you’d be right to.   

They’ve just come fresh out of Zoom live in front of 170+ people and they have all the advice you need.  

So you pluck up the courage to speak to them and they share with you some priceless wisdom that opens you up to a whole new world of video conferencing possibility.  

It's simple, hearty, age-old advice but it changes everything.  

This is what they say:  
1. 🏡 Prepare your surroundings - a plant, some books and tidy space go a long way.
2. 💨 Breath - it’s a great way to help you stay calm and overcome the nerves.
3. 🔍 Focus on your audience - it’s about them not you. Just try to bring them value.
4. 💬 Interact with your audience - encourage people to engage using the chat box.
5. 🥇 People want you to win - don’t be afraid to be your authentic yourself.
6. 🧙🏻‍♂️ Magic happens in the Q&A - make sure you leave time at the end for questions.
7. 🏔 Set a challenge - get people to agree to apply something they learnt after the session.
8. 🎥 Record it - document it and share it with your participants and maybe post on socials.
9. ⏸ Don’t be afraid to pause - it gives you and the audience time to think and reflect.  

You apply what they say the next day and everyone on your call immediately starts complimenting you.  You’re so happy you go back to Spen and Nick’s YouTube channel and subscribe. (You even click the little bell icon AND give the video a like.)  

Then, you go to their other social pages and follow there too:  

Instagram: https://www.instagram.com/spenandnick/
Spotify: https://podcasts.apple.com/gb/podcast/the-spen-nick-show/id1488379880
Apple Podcasts: https://open.spotify.com/show/5DRQpB2g4V3XM8o6fMKh1W  

#videocalltips #zoomtips #videoconferencingtips #howtodozoom #workingformhome #wfh #zoomlivetips #howtodozoomlive #howtodovideocall

May 04, 202011:19
23. Designer design - just do it

23. Designer design - just do it

Designers design! This is the best advice Spen has received in years!  

Guess who gave it to him? Nick of course!   Here's the story about how Spen overcame his limiting beliefs and became a designer.

'I’ve wanted to be a designer for so many years. But I never had the confidence to call myself a designer  Designers always seemed so cool! They take a problem and through some kind of magic they design beautiful experiences & products.   I’ve dabbled in design for years too. I even taught it around 10 years ago.   But I’ve never considered myself a designer because I’ve never had a job with the word designer in it. I guess I had imposter syndrome and definitely a limiting belief around it.   I mentioned this to Nick sometime ago and his advice - “designers design”. He made me realise that the act of designing is what makes you a designer not a job title.   So I set out to design. Every. Single. Day.   I now spend most of day designing - art, apps, experiences, learning, media...'

Apr 20, 202021:09
22. How to get sh*t done in crazy times

22. How to get sh*t done in crazy times

How do you stay focussed and productive through these crazy days we’re going through?  That was the question I asked Spencer this morning and oh my goodness did he deliver.  Just to give you some context, Spencer is the most productive person I know. He has that ability, at will, to switch from human levels of productivity to what can only be described as level 10,000 super human productivity.  Not only that, he always seems to remain calm and make things look effortless even in the most challenging situations. He is the perfect war time CEO.  

Spencer gives his top 6 tips for super human productivity in tough times.  

1. Prioritise ruthlessly - one priority not many 

2. Focus on shipping - done is better than perfect - if you think it will take a day, find a way to do it in two hours and ship it if it’s close enough. 

3. Chunk your time - Spencer likes to work in 2 hour time slots. 

4. Reward yourself - Give yourself something to look forward to after each slot. 

5. Visualise your work - Think through each step of the process in your mind before you begin so have a clear plan of what to do. 

6. Only do stuff you enjoy - enjoyment is not the same as fun. You can still do hard things and the enjoyment can come from the feeling of overcoming a difficult challenge.

Apr 20, 202010:28
21. Why can we innovate easier in difficult times?

21. Why can we innovate easier in difficult times?

Ever since the start of the Covid-19 crisis, there have been some incredible stories about human endeavour, resilience, compassion and innovation.   Whilst the pandemic is the worst thing to have happened to human civilizations in generations, there has been a glimmer of hope about what we can achieve when we come together for the greater good - for the good of humankind.   

We zoom in to the story of innovation to uncover what we can do in the future to ensure we learn from the hard lessons of this time and don't fall back into a state of apathy and unnecessary battles to get shit done!  We also take a fleeting look at how a range of capabilities can reap huge rewards and whether there is such a thing as 'diversity of self'..?  If you enjoy this wide ranging conversation, please like, share and subscribe.

Apr 20, 202027:26
20. Business models that survive in a crisis

20. Business models that survive in a crisis

Some businesses are in a better position to weather this storm than others.  But what sets them apart? And how can we apply what they do to our businesses?  

On this week’s episode of The Spen and Nick Show, we break down 4 key business model mechanics that will help you get through this crisis. 

💵 Key resources = cash 

🔁 Model = subscription-based 

🔒 Relationships = locked in 

💸 Structure = Minimise fixed and flexible costs  


What do you think?

Apr 05, 202007:45
19: The Greatest WorkOUT from Home Experiment - 10 tips to keep healthy whilst on lockdown
Mar 26, 202005:19
17. The Business Model of Narcos

17. The Business Model of Narcos

Narcos is great - at least Nick says it is. 

But have you ever thought about the business model for Narcos?  

No nor me (Spen) but it's the kind of thing Nick does for fun.   And here it is, a business model canvas for the Mexican cartels in Narcos.   

Disclaimer - we do not condone or endorse narcotics smuggling as a viable business model to move in to.

Mar 26, 202016:47
18. Surviving the crisis - 10 opportunities to grow

18. Surviving the crisis - 10 opportunities to grow

We're going through some tough times right now and we need to recognise that for sure. 

At the same time though, we need to be thinking about the positives and looking at ways we can move forward with our businesses.  In this video, Spencer and I share some tips for how to overcome a crisis.  

1. 📞 Contact existing or old clients
2. 🙂 Make new connections on LinkedIn
3. 🎥 Create video content
4. 📝 Make an online course
5. 👥 Offer one to one services
6. 📧 Get set up with remote working platforms
7. 📷 Buy 1080p camera
8. 👨🏻‍💻 Do free work for struggling companies/individuals
9. 🧘🏻‍♂️ Well being - journal, meditate, go outside, exercise, breath
10. 📚 Do something you would never have time to do other wise  

It's not perfect, I'm sure you'd have some suggestions too. What one are you going try out?

Mar 23, 202007:05
16. Mental Models - How to think differently and improve your life

16. Mental Models - How to think differently and improve your life

Mental models are simply a way of thinking.  

We can choose to view a situation from a number of different perspectives, but we must understand the different models that we can use.   

In this episode, Spencer introduces some of his favourite mental models.   What's your favourite?

Mar 17, 202029:26
15. How to use Sticky notes like a pro

15. How to use Sticky notes like a pro

This is a short episode all about Sticky notes. It's actually better watching on YouTube, but listen if it's easier for you. 

Sticky notes are the essential tool of designers, innovators & so many other people.   

But do you know how to use them like a pro? 

You might think you do, but I guarantee you will pick up something in this show that will take your sticky note game to the next level.  What are you waiting for...?

Mar 13, 202019:40
14. What do you even do bro?

14. What do you even do bro?

Innovation Consultant seems to be the hottest new job role around at the moment. 

But what does an innovation consultant really do?  We’re not too sure either... joke! 😂  

We do ...kind of. In this episode of The Spen and Nick Show, Nick talks us through his personal experience and understanding of what an Innovation Consultant is in 2020.  


Don’t forget to like this video and subscribe to our channel for business, innovation and learning wholesome goodness.

Feb 22, 202030:38
13. The most important thing to learn in 2020

13. The most important thing to learn in 2020

Spencer makes the case for the most important thing to learn in 2020 - Product Thinking.   

Product Thinking... WTF is that?!   

Well, listen and find out!

Feb 17, 202030:25
12. Getting "Jobs" done
Feb 07, 202016:38
11. One Billion People - Business Model Canvas

11. One Billion People - Business Model Canvas

The Business Model Canvas (BMC) is something many of us have heard of and maybe dismissed as not that useful.   

And it’s not when it’s not understood or used well  

But when used properly, it’s an incredibly powerful tool to help understand your business so much better.   

Nick walks Spen through the BMC to help really understand what Future Builders is and what it could become.

Feb 01, 202030:13
10. Getting Lost - Applying the Innovation Space compass to Future Builders
Jan 23, 202018:39
09. Pacman: Applying the Value Proposition Canvas to Future Builders
Jan 22, 202040:52
08. Future Builders Pt1

08. Future Builders Pt1

Nothing like a new decade to do something new. We got together in the same room to do the show this week, so it looks a bit different (check it out on YouTube).

Spen talks about how he has been using experimenting and testing ideas for his business Future Builders. We wanted to use this as a real-life example of how to run tests to validate business ideas. 

A lot of the time you need to go through real examples to understand how to do things, so this is what we've done.   Find out all the mistakes and errors Spen has made on the journey so far and how you can do things way better.   

We'd love to hear what you think, so please shoot us a comment or connect on Instagram or LinkedIn.

Jan 10, 202037:28
07. This is the end?

07. This is the end?

It's that time of year when we look back at the last 12 months and think about the next 12.   

Retrospectives, resolutions, goals & objectives 

We discuss how we view this time of year and what we're planning in 2020.   

Let us know what you're planning in 2020 and beyond.

Dec 31, 201929:46
06. Things Get Uncomfortable

06. Things Get Uncomfortable

T'was the night before Christmas Eve, but we're still working! This was such a good show to record and we really hope you enjoy it.   


Nick talks about John Cleese's view on Creativity and askes Spen another tough question - Name your 3 most impactful influencers!  

Please like, share and subscribe - we love doing this, but we also really love your love, so don't be shy give us you love!   Happy Christmas!

Dec 24, 201926:23
05. Great to even greater

05. Great to even greater

It's getting close to the end of the decade, but that also means the start of a new one.
To mark the New Year, this week we talk about starting new projects, business and products. 

We also talk about some amazing concepts from the book Good to Great by Jim Collins - the Hedgehog Concept and the Bus Concepts.

As always, you can check out other things we're doing on Instagram & LinkedIn, or watch this in full & glorious HD video on YouTube. 

Dec 18, 201927:03
04. Milkshake, banana, donut or snickers bar?

04. Milkshake, banana, donut or snickers bar?

This week on the Spen and Nick Show we talk about Jobs To Be Done theory.
This the concept that best describes the reasons people buy products & is essential when looking oto create a new product or market something that exists. 


Dec 09, 201930:08
03 - Spen's Fixed Mindset Epiphany

03 - Spen's Fixed Mindset Epiphany

This week talk about the importance of having a growth mindset for leaders and how to get your team to also have a growth mindset.

Also Nick shows off his white walls! 

Dec 05, 201919:59
02. Entrepreneurial Mindset

02. Entrepreneurial Mindset

Episode 2 of the Spen & Nick Show. 

This week we talk about where we're entrepreneurs and what really is an entrepreneurial mindset.

Get in touch on Instagram @nickhimo @thespencerayres

Nov 20, 201930:57
01. Happiness is the best metric

01. Happiness is the best metric

We talk through our first thoughts on the new book Testing Business Ideas by David J Bland and Alex Osterwalder, how creativity is a muscle you need to train in order to become better at it and how & why we're looking to increase our media output. 

Check out how it going for us on Instagram - @nickhimo & @thespencerayres

Nov 17, 201931:49