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Sports Pundit Explains...

Sports Pundit Explains...

By Andy Marston and Murray Barnett
Exploring key trends from across the sports industry, in 20 minutes or less. This podcast features special guests from the likes of Formula 1, Team GB, and the Professional Fighters League.
Where to listen
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Google Podcasts

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Pocket Casts

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RadioPublic

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Spotify

Going glocal through a multi-club sponsorship model with eToro’s Dylan Holman
In Episode 7 of Sports Pundit Explains… Sponsorship, Andy and Murray are joined by Dylan Holman, Global Sponsorship Manager at eToro, to discuss growing the investment platform to over 24 million users, adopting a multi-club sponsorship approach, and how DS Techeetah landed a deal by thinking outside the box.
19:54
December 13, 2021
Using sponsorship to build a household name from scratch with Tim McLoughlin
In Episode 6 of Sports Pundit Explains… Sponsorship, Andy and Murray are joined by Tim McLoughlin, former Head of Sponsorship at Cinch and Hotels.com, to discuss building a brand, the unique benefits of sponsorship, and how rightsholders could improve their pitches.
19:26
November 09, 2021
Creating a challenger to compete against the UFC with PFL’s Peter Murray
In Episode 5 of Sports Pundit Explains… Sponsorship, Andy is joined by Peter Murray, CEO of Professional Fighters League, to discuss the unique commercial proposition of the PFL, the importance of a content strategy, and how sports betting is being embraced across North America.
18:56
October 12, 2021
Leaving Fnatic to launch an esports agency with Craig Santicchia
In Episode 4 of Sports Pundit Explains… Sponsorship, Andy and Murray are joined by Craig Santicchia, Founder of Wolfpad Gaming and Co-Founder at Karta, to debunk myths around the commercial world of esports, why Gucci got involved with Fnatic, and advertising in the metaverse.
20:26
September 10, 2021
Predicting the future of sports partnerships with Formula 1’s Zarah Al-Kudcy
In Episode 3 of Sports Pundit Explains… Sponsorship, Andy and Murray are joined by Zarah Al-Kudcy, Head of Commercial Partnerships at Formula 1, to discuss how the sponsorship landscape is changing and what partners can bring to the table (besides money).
19:40
August 23, 2021
How to sell commercial rights for Team GB with Tim Ellerton
In Episode 2 of Sports Pundit Explains… Sponsorship, Andy and Murray are joined by Tim Ellerton, Commercial Director at the British Olympic Association, to discuss his move from brand to rights holder side and how he views the sponsor protections around the Olympic Games.
18:28
July 08, 2021
What it’s like working in the sponsorship industry with Murray Barnett
In Episode 1 of Sports Pundit Explains… Sponsorship, Andy and Murray discuss working in sponsorship, Murray’s former roles at World Rugby and Formula 1, and starting a podcast to dive into it deeper.
13:19
July 01, 2021
WTF are NFTs?? (Special Edit) with Rich Johnson and Ronnie Levi.
In this Special Edition of Sports Pundit Explains... Ronnie Levi and Richard Johnson tell us why NFTs are not just a ‘fad’ and explore some of the most interesting applications.
41:28
April 09, 2021