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Sports Tech Feed

Sports Tech Feed

By STWS

The Global Sports Technology Podcast delivering you in-depth interviews with the greatest minds in sports tech and innovation.

Hosted by Thomas Alomes and presented by STWS - a global leader in sports technology advisory, knowledge and insights.

sportstechfeed.substack.com/
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Bridging the physical-digital divide through Virtual Sports & Esports with Dr Julian Tan, Formula 1

Sports Tech FeedJun 15, 2020

00:00
34:21
Building startup leagues and tech businesses with Jared Kleinstein, Fresh Tape Media and Brian Michael Cooper, American Flag Football League

Building startup leagues and tech businesses with Jared Kleinstein, Fresh Tape Media and Brian Michael Cooper, American Flag Football League

What does it take to build something new in sports and technology? We explore the real challenges and opportunities of growing teams, leagues, and businesses from those with first-hand experience. Recorded live at Nissan Stadium, home of the Tennessee Titans, during the 2023 Sports Innovation Summit.

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About Sports Innovation Summit

The Sports Innovation Summit is a new annual forum from HTX Sports Tech and STWS for sports industry professionals to explore the most pressing issues they're facing today. From the latest technological advancements to new ways to engage fans, as you’ll hear in this episode the summit covers a wide range of topics with a focus on meaningful and actionable insights. Learn more: https://www.htxsportstech.com/summit _____

Australia Sports Innovation Week

This episode is brought to you by the Australia Sports Tech Conference, the Southern Hemisphere’s largest and most respected sports technology industry event. This year’s edition is happening on Thursday, August 31st in Brisbane, Queensland. Agenda, tickets, and more info available at https://stws.co/conference-australia

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Subscribe to the Sports Tech Feed newsletter. Your source for in-depth sports technology insights, news, and analysis: sportstechfeed.substack.com

Aug 29, 202338:18
Revenue Generation Strategies in the Digital Age with Dan Healy, FanPower and Jeremy Jones, nVenue

Revenue Generation Strategies in the Digital Age with Dan Healy, FanPower and Jeremy Jones, nVenue

Learn from industry experts Dan Healy and Jeremy Jones about the latest revenue growth strategies, sponsorship opportunities, and monetization models that are driving success in the digital era. The discussion also includes an update on the development of legalized US sports betting and how tech is being used to engage with betting sports fans. Recorded live at Nissan Stadium, home of the Tennessee Titans, during the 2023 Sports Innovation Summit.

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About Sports Innovation Summit

The Sports Innovation Summit is a new annual forum from HTX Sports Tech and STWS for sports industry professionals to explore the most pressing issues they're facing today. From the latest technological advancements to new ways to engage fans, as you’ll hear in this episode the summit covers a wide range of topics with a focus on meaningful and actionable insights. Learn more: https://www.htxsportstech.com/summit _____

Australia Sports Innovation Week

This episode is brought to you by the Australia Sports Tech Conference, the Southern Hemisphere’s largest and most respected sports technology industry event. This year’s edition is happening on Thursday, August 31st in Brisbane, Queensland. Agenda, tickets, and more info available at https://stws.co/conference-australia

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Subscribe to the Sports Tech Feed newsletter. Your source for in-depth sports technology insights, news, and analysis: sportstechfeed.substack.com

Aug 25, 202344:02
Fan Engagement and Immersive Experiences with Courtney Jeffries, VRTL and Stephi Blank, WIT Sports

Fan Engagement and Immersive Experiences with Courtney Jeffries, VRTL and Stephi Blank, WIT Sports

This discussion delves into the world of fan engagement and uncovers how organizations are creating immersive experiences that captivate audiences, foster brand loyalty, and maximize fan interaction. Recorded live at Nissan Stadium, home of the Tennessee Titans, during the 2023 Sports Innovation Summit.

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About Sports Innovation Summit

The Sports Innovation Summit is a new annual forum from HTX Sports Tech and STWS for sports industry professionals to explore the most pressing issues they're facing today. From the latest technological advancements to new ways to engage fans, as you’ll hear in this episode the summit covers a wide range of topics with a focus on meaningful and actionable insights. Learn more: https://www.htxsportstech.com/summit _____

Australia Sports Innovation Week

This episode is brought to you by the Australia Sports Tech Conference, the Southern Hemisphere’s largest and most respected sports technology industry event. This year’s edition is happening on Thursday, August 31st in Brisbane, Queensland. Agenda, tickets, and more info available at https://stws.co/conference-australia

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Subscribe to the Sports Tech Feed newsletter. Your source for in-depth sports technology insights, news, and analysis: sportstechfeed.substack.com

Aug 22, 202342:48
Can Major League Cricket conquer America? with Adam Crosthwaite

Can Major League Cricket conquer America? with Adam Crosthwaite

Cricket is the world's second most popular sport with over 2.5 billion fans worldwide. A group of high-profile investors, including Microsoft CEO Satya Nadella, have launched a new T20 tournament in the US. Major League Cricket (MLC) hopes to establish a foothold for cricket in the world's richest sporting market, but will it succeed long term? We spoke with Adam Crosthwaite for the inside word on cricket in the land of the free.

Adam is the co-founder and CEO of The Brand Bar a Marketing agency run nationally across Australia based in Melbourne. As a former first-class wicketkeeper-batsman himself, Adam has worked as a batting and wicketkeeping coach for the Melbourne Renegades in the Big Bash League, the WBBL, and the Victoria State team. Adam has coached internationally for the Seattle Thunderbolts as head coach in the MiLC in the USA, leading the team to win the 2022 National Championship. Adam's LinkedIn: https://www.linkedin.com/in/adam-crosthwaite-66751a71/ ____

Australia Sports Innovation Week

This episode is brought to you by the Australia Sports Tech Conference, the Southern Hemisphere’s largest and most respected sports technology industry event. This year’s edition is happening on Thursday, August 31st in Brisbane, Queensland. Agenda, tickets, and more info available at https://stws.co/conference-australia

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Subscribe to the Sports Tech Feed newsletter. Your source for in-depth sports technology insights, news, and analysis: https://sportstechfeed.substack.com

Aug 20, 202326:30
Data driven decision making with Nashville Predators, CrowdIQ & Country Music Association

Data driven decision making with Nashville Predators, CrowdIQ & Country Music Association

Recorded live at Nissan Stadium, home of the Tennessee Titans, during the 2023 Sports Innovation Summit. This discussion uncovers insights into the power of data and analytics in driving informed decision-making across various aspects of the sports industry, including sales & service performance, operational strategies, and fan behavior analysis.

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About Sports Innovation Summit

The Sports Innovation Summit is a new annual forum from HTX Sports Tech and STWS for sports industry professionals to explore the most pressing issues they're facing today. From the latest technological advancements to new ways to engage fans, as you’ll hear in this episode the summit covers a wide range of topics with a focus on meaningful and actionable insights. Learn More: https://www.htxsportstech.com/summit ----

Australia Sports Innovation Week

This episode is brought to you by the Australia Sports Tech Conference, the Southern Hemisphere’s largest and most respected sports technology industry event. This year’s edition is happening on Thursday, August 31st in Brisbane, Queensland. Agenda, tickets, and more info available at https://stws.co/conference-australia

----

Subscribe to the Sports Tech Feed newsletter. Your source for in-depth sports technology insights, news, and analysis: https://sportstechfeed.substack.com

Aug 16, 202352:03
The 2023 Sports Tech Market Report with Mohit Pareek, Drake Star Partners
Aug 14, 202332:23
Democratizing elite training through disruptive tech and innovative NIL deals with Scott Deans, BeOne Sports
Aug 09, 202325:51
How Generative AI is disrupting sports content with Steve Wasick, infoSentience
Jul 27, 202323:03
Incentivizing fans based on behaviors and habits with Matt Gardner, St. Louis Blues
Jul 13, 202329:11
How to effectively sell tech to sports teams with Nate Thompson, Sports Innovation Summit

How to effectively sell tech to sports teams with Nate Thompson, Sports Innovation Summit

Jun 23, 202336:38
The online platform powering America's fastest growing sport with Max Ade, Pickleheads.

The online platform powering America's fastest growing sport with Max Ade, Pickleheads.

Max Ade is the co-founder and CEO of Pickleheads, the #1 online destination for pickleball. Pickleheads helps players find nearby courts and organize games. The company is backed by Ardent, Overline and Kevin Durant and Rich Kleiman’s Boardroom Pickleball. Max previously founded and sold a freelance marketplace called Growth Collective. Pickleball has cemented itself as the fastest-growing participation sport in the US with 36.5 million people playing between August 2021 and August 2022. According to research from the Sports and Fitness Industry Association, participation nearly doubled in 2022 increasing by 86% year-over-year, and by an astonishing 159% over three years. Learn more about the rapid growth of Pickleball: https://sportstechfeed.substack.com/p/participation-vs-consumption-or-why

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Subscribe to Sports Tech Feed, your source for sports technology insights, news, and analysis: https://sportstechfeed.substack.com/

Jun 01, 202331:05
Minisode: Broadcast innovations with James Watson, LIV Golf

Minisode: Broadcast innovations with James Watson, LIV Golf

Snack-sized Sports Tech Feed! After the success of LIV Golf's inaugural Australian event at The Grange Golf Club in Adelaide, we catch up with James Watson for an update on what new broadcast innovations LIV Golf has introduced since we last spoke.

James Watson is the Senior Vice President of Worldwide Production at LIV Golf. James has more than 15 years in sports production including producing and overseeing worldwide championships such as the Australian Open Golf, Australian Open Tennis, Laver Cup and ICC Cricket World Cups.

Linkedin: https://www.linkedin.com/in/james-watson-37102046/

Behind the Scenes with LIV Broadcast team: https://www.youtube.com/watch?v=ubhEfFBpTDk&ab_channel=LIVGolf


May 15, 202312:26
The Fan Journey Model with Geoff Wilson, Sports Strategist
May 03, 202328:47
Immersive as the Past and Future of Fan Engagement with Richard Ayers, Rematch
Mar 29, 202359:14
How Open Source Intelligence is used to reveal opaque financial dealings in world football with Jack Kerr, Investigative Journalist
Mar 15, 202331:06
The role of host cities in the FIFA World Cup with Janis Burke, Harris County - Houston Sports Authority

The role of host cities in the FIFA World Cup with Janis Burke, Harris County - Houston Sports Authority

In 2006, Janis Burke, CEO of the Harris County - Houston Sports Authority became the third chief executive and the first woman to hold the position since the organization's inception. In addition to overseeing the $1.2 billion dollars of bond debt service for Houston’s professional sports stadiums, under her leadership, Houston has been awarded major sporting events including: 2023 NCAA Men's Final Four; 2023 College Football Playoff Championship; 2026 FIFA World Cup; U.S. Olympic Trials; collegiate tournaments; numerous National and World Championships; AAU Junior Olympics, and the World Transplant Games. The Sports Authority was selected by its peers as one of the country's best on several occasions and was designated “Best Employer in Sports” by Front Office Sports Publication. In addition, Burke has been recognized individually by numerous organizations for her impactful work done in the local community. Amongst those, Conference USA and Rice University acknowledged her for outstanding contributions as a woman in the Houston sports industry, was named one of “Houston’s 50 Most Influential Women” by Houston Woman Magazine, received the Sports Industry Impact Award from Sam Houston State University, and was identified by the Houston Business Journal as one of Houston’s Most Admired CEO’s. Burke also served as Board Chair for Sports ETA, the leading sports tourism trade association in the United States.

Sports Tech Feed is brought to you by STWS. Learn more: https://sportstechworldseries.com/podcast/

Jan 30, 202330:50
How the Australian Open is leveraging Web3, Metaverse & NFTs with Ridley Plummer (Senior Manager Metaverse, NFT's, Web3 & Cryptocurrency at Tennis Australia)

How the Australian Open is leveraging Web3, Metaverse & NFTs with Ridley Plummer (Senior Manager Metaverse, NFT's, Web3 & Cryptocurrency at Tennis Australia)

Jan 09, 202353:36
The Future of High Performance, Connected Fitness & Sports Tech with Troy Taylor, Tonal
Dec 26, 202245:32
Technology innovations in sports broadcast and production with James Watson, LIV Golf
Nov 14, 202236:04
High performance trends in elite sports clubs and teams with Edward Sulley, Hudl
Oct 31, 202243:57
STF100: The ultimate innovation in sports - launching a new league with Zack Weiner, Co-Founder & President @ Overtime
Sep 15, 202227:41
Increased collaboration & innovation across the sport rights ecosystem with Minerva Santana, LaLiga Tech
Aug 29, 202225:44
Moneyball 3.0 & Beyond - How analytics and technology are continuing to evolve pro sports with Cory Jez, Sports Analyst
Aug 15, 202256:19
Innovating the Fan Experience in Golf through Digital & Technology with Scott Gutterman, PGA TOUR
Aug 01, 202233:23
Transforming Athletic Development with René Wormhoudt, KNVB (Royal Dutch Football Association) & Athletic Skills Model

Transforming Athletic Development with René Wormhoudt, KNVB (Royal Dutch Football Association) & Athletic Skills Model

Jul 18, 202242:19
Why the Green & Gold Runway to the 2032 Olympics begins in Queensland this September with Andrew Walton, STWS
Jul 04, 202235:53
Why sports need to own, value and invest in their official data with Libby Owens, Champion Data
Jun 20, 202246:28
 How to create impactful NFT and Web 3 initiatives with Michael Conley, Cleveland Cavaliers
Jun 06, 202243:25
Pro Sports Data Strategy & Analytics with Charlie Shin, Indianapolis Colts
May 23, 202229:32
Sports Tech Investment Trends: 2022 & Beyond with Matilda Sung, Ludis Capital
May 09, 202246:57
What's underrated and overhyped in the world of sports with Roger Mitchell, Albachiara

What's underrated and overhyped in the world of sports with Roger Mitchell, Albachiara

Roger Mitchell is Founder of Albachiara, an advisory and investment business that consults with various companies and rights holders in the sport and music ecosystem, actively investing in sportech, often taking the NED Chariman CFO role. The areas of sporttech expertise are content (digital publishing), fan engagement, sports media and formats, DTC, sports (big) data. With a specific eye on AI innovation. He also has his own very popular business of sport podcast AreYouNotEntertained

Roger background is as a qualified CA and investment banker, involved as Chair in 3 IPO exits. Roger has been an in the music/sport industries for 27 years. Starting as a journalist in the early 90s covering Italian football for Sky/BBC, he joined EMI in the mid 90s as CFO Italy, and lived the digital disruption of that industry in the first person. He was then the founding CEO commissioner of Scottish football in 1998, representing Scotland also in UEFA.

Linkedin: https://www.linkedin.com/in/rogerpmitchell/

Apr 25, 202246:17
The future of data in elite sports performance with Stephen Smith, Kitman Labs
Apr 11, 202237:01
How WWE uses technology to stay ahead of the curve with Rajan Mehta, WWE

How WWE uses technology to stay ahead of the curve with Rajan Mehta, WWE

Rajan Mehta is the EVP, Chief Product & Technology Officer at WWE, responsible for consumer technology, which includes the WWE Network & WWE.com. In addition, he manages their enterprise technology strategy & operations, including Video Delivery, Cybersecurity, Data Technology, & Information Technology. Mehta joined WWE in 2013 as Vice President, Digital Technology and was promoted to Senior Vice President, Media Technology in 2015. Prior to joining WWE, Mehta was with NBC Universal where he held leadership roles with NBC Sports and served as the Chief Technology Officer for Dyle Mobile TV. Mehta has also held technology positions for General Electric, and Sitetrends, an east coast based internet company. Mehta has been recognized with numerous industry awards including a 2008 Emmy Award for "Outstanding New Approaches in Sports Broadcasting," for his work with NBC Olympics and multiple Webby Awards for his work with the WWE Network. LinkedIn: https://www.linkedin.com/in/rajanrmehta
Mar 30, 202220:28
What the Metaverse means for sports with Ridley Plummer, Tennis Australia / Australian Open
Mar 14, 202236:58
Where to next? Web3, Fan Flywheels & 2022 Sports Tech Trends with Michael Broughton

Where to next? Web3, Fan Flywheels & 2022 Sports Tech Trends with Michael Broughton

A leading sports marketing technology and investment expert Michael Broughton is currently Partner at Acceleration Equity, a sports-focused equity investment firm. Previously, Michael led the Technology Strategy for FIFA holding the strategic relationship with the big data and tech companies globally. Additionally, he was responsible for the investment strategy within the organisation and supported the Gaming and eSports group. He joined from Sports Investment Partners (SIP) where he was co-Founder of Europe’s first Sports investment vehicle. Within SIP he led the companies approach to new technologies and disruptive business models to uncover new ways for sports businesses to grow. Prior to starting SIP he spent time with Nolan Partners working with Chairmen and Chief Executives to enhance their executive teams and also in Motorsports where he worked with preeminent sponsors such as Lucky Strike and Diageo manage their sports assets.

Feb 28, 202201:16:49
The evolution of golf through technology with Nic Catterall, Peak Power Golf
Jan 31, 202238:17
Understanding human movement, from sports stars to senior citizens with Dr Phil Wagner, Sparta Science
Jan 17, 202227:17
Technology’s role in the growth of sports betting with Lloyd Danzig, Sharp Alpha Advisors
Jan 03, 202235:54
Data driven fan insights & industry inspirations with Alison Lu, San Francisco 49ers

Data driven fan insights & industry inspirations with Alison Lu, San Francisco 49ers

Alison Lu is in her 5th season with the 49ers and 2nd as Director, Business Strategy & Analytics. Previously, she served as both a Manager and Senior Manager in the BSA department. In her current role, Lu works on projects that include food & beverage strategy, technology and innovation, ticketing/sales analytics, and 49ers-affiliated businesses. Alison also works for Elevate Sports Ventures, a leading sports consultancy, helping to launch and hone sales and business strategies for clients across various global sports teams and leagues.

https://sportstechworldseries.com/podcast

Dec 20, 202134:46
What role can technology can play in bridging the gender equity divide in sports with Jasmine Kinglsey, Hudl
Dec 06, 202140:31
NFT's & Digital Collectibles In Sports: From NBA TopShot To The Metaverse with Jayne Peressini, Dapper Labs

NFT's & Digital Collectibles In Sports: From NBA TopShot To The Metaverse with Jayne Peressini, Dapper Labs

Jayne Peressini is the VP, Growth at Dapper Labs. In her newly-created role, she leads and directs all new and existing user growth efforts for Dapper Labs across NBA Top Shot, CryptoKitties, upcoming titles - as well as Flow. Jayne’s career across the mobile and sports technology industries includes over thirteen years of driving growth at notable companies like DraftKings, Machine Zone, Reddit, and Electronic Arts (EA). She ran growth for major properties—from DraftKing’s Sportsbook launch in the US to the most recent Madden game release and FIFA’s mobile app globally.

Jayne is passionate about mental health and is a staunch supporter of women in the industry. She holds a Masters of Science in Digital Marketing from the University of East London and a Bachelor of Science in Marketing from Santa Clara University.

More episodes: https://sportstechworldseries.com/podcast

Nov 22, 202130:29
How Microsoft is tackling data and AI in sports with Jon Flynn, Microsoft Sports
Nov 08, 202133:56
High performance meets connected fitness with Troy Taylor, Tonal Strength Institute

High performance meets connected fitness with Troy Taylor, Tonal Strength Institute

Troy is the Senior Director, Tonal Strength Institute, a newly formed human performance unit within the connected fitness unicorn Tonal.

Troy joined Tonal in June 2021 after six years as High Performance Director for US Ski and Snowboard. In this previous role, he led the interdisciplinary departments that prepare U.S. Ski & Snowboard’s elite athletes toward their journeys to podiums by seeking to enhance performance through institutional knowledge and cutting-edge technology. Troy has been leading high-performance programs across a broad set of Olympic sports for more than 15 years.

You can listen to more Sports Tech Feed episodes, including Troy's first appearance, here: https://sportstechworldseries.com/podcast/

Oct 25, 202138:01
Reimagining Le Tour De France with Peter Gray, NTT Data and Vincent Pereira, A.S.O

Reimagining Le Tour De France with Peter Gray, NTT Data and Vincent Pereira, A.S.O

Peter Gray (SVP, Advanced Technology Group, NTT Data) in conversation with Vincent Pereira (Fmr. Head of Digital, A.S.O / Le Tour de France).

Peter is a Senior Vice President within NTT Ltd where he leads the Advanced Technology Group for Sport and is part of the Global CTO Office leadership team. The Advanced Technology Group for Sport conceptualizes, architects and delivers strategic innovation projects, particularly within the sports industry. This includes the delivery of NTT's Tour de France and Team Dimension Data technology programs, as well as support for NTT's solution delivery to a range of different sporting teams, governing bodies, event organisers and venue operators around the world.

Vincent is formerly, Head of Digital for Amaury Sport Organisation (ASO). The company that owns, designs and organises top international sporting events, specialising in the ‘non-stadia’ events. A.S.O. is involved in 5 major sports including cycling with Le Tour de France, motor sports with Le Dakar, sailing with Le Tour Voile, mass events with the Schneider Electric Marathon de Paris and golf with the Lacoste Ladies Open de France.

https://sportstechworldseries.com/podcast


Oct 11, 202130:44
Redesigning a Sports Federation From The Ground Up with Rocky Chow, Hong Kong Rugby Union
Sep 27, 202137:42
Unpacking the explosive growth in tech across fitness, wellness & health with Anthony Vennare, Fitt Insider

Unpacking the explosive growth in tech across fitness, wellness & health with Anthony Vennare, Fitt Insider

Anthony Vennare is the Co-Founder of Fitt Insider a newsletter, podcast & investment fund covering the business of fitness and wellness. He's an accomplished founder, fitness professional and former U.S Marine.

More episodes: https://sportstechworldseries.com/podcast

Sep 13, 202128:23
Building revenue generating partnerships in Esports
Aug 30, 202137:39
Can data tell if sport sponsorship changes what fans think, feel and do? Dr. Kirk Wakefield, Wakefield Research Partners
Aug 16, 202136:22
The role of consumer brands in driving innovation with Dr Tom Waller, lululemon

The role of consumer brands in driving innovation with Dr Tom Waller, lululemon

Dr. Tom Waller is the Senior Vice President, Advanced Innovation and Chief Science Officer at lululemon athletica inc. In 2012 Dr. Waller founded Whitespace, lululemon’s internal R&D and ideation group in 2012. In this group Tom heads up a team of 30 creative innovators and R&D experts spanning the fields of science, technology, engineering and materials with a common focus of inventing the company’s product future. Including developing what lululemon defines as the “Science of Feel”. A holistic approach that explores how clothing makes the wearer feel and how this impacts their performance potential – the belief being that when a person feels good, they perform to their true potential.

This approach has led Tom and his team to investigate a range of performance-related and fundamental garment characteristics including tactile qualities, how fabric travels with or across the skin as the body moves, and even the noise it makes in response to movement. Working cross-functionally with lululemon’s design team and community network of athlete and yogi ambassadors, Whitespace™ is integral to the development of innovative new fabrics and designs to support an individual’s optimal athletic performance.

Before lululemon, Dr. Waller served as Head of Aqualab at Speedo International Ltd where he led new product and fabric development for all Olympic elite swimming projects. Having completed his PhD in 2004, he was appointed as Head of R&D at Loughborough spin-out company Progressive Sports Technologies which offers a range of testing and development services to global sports brands.

https://sportstechworldseries.com/podcast/

Aug 02, 202134:47
Sports tech investment & growth insights from a DraftKings Board Member with Steve Murray, Revolution Growth.
Jul 19, 202140:15