That Marketing Podcast
By SpotlerUK
That Marketing PodcastOct 14, 2020
That Sales Training Episode
Mark Colgan shares the big things that have changed (or not) in Sales, and the little things you can do regularly to improve the Sales-Marketing relationship.
That Tourism Episode
What marketing lessons can we learn from one of the industries hardest hit by COVID-19?
With Liz Smailes, Head of Business Development, Tourism & Leisure for Visit Yorkshire
That Graphics Episode
Business signs are so common we may not even really think about them. But we should!
Featuring Mark Meadowcroft from Signs Express Northampton
That Virtual Assistant Episode
What does a virtual assistant do for a business? And how do they market themselves? With Charlotte Doniger of Pink Spaghetti Colchester
That Data Episode
Cognism CEO James Isilay dives into the details of data management and regulatory compliance
That Podcast Episode, Part 2
In the 6 months since Part 1 (in recording time) several trends we discussed came to fruition. So Howard is back to chew them over!
That Podcasting Episode, Part 1
Howard Kosky, founder and CEO of 4DC, lifts the curtain on the tools and challenges of making a podcast.
That Marketing Agency Episode
Peter Turay Jr. takes us into the world of marketing agencies. We talk about client mindsets, the timescales it takes to see results, and what it takes to make an agency-client relationship work.
That CIM Episode
Gemma Butler, Marketing Director at the Chartered Institute of Marketing, shares her view on how marketing and marketers have been changed by the pandemic, and how they can move forward successfully.
That Spotler Episode
Spotler's Support, Marketing & Sales teams weigh in on the trends of 2021, and make some predictions for 2022
That Season 1 Wrap-Up Episode
The best bits of the 24 previous episodes.
That User-Generated Content Episode
Lorraine Ball, founder of The Digital Toolbox Club, shares insights into what user-generated content is, how to get it, and the pitfalls you need to be aware of.
That SEO Episode
Why SEO should be the foundation of your content, not an after-thought. With Dave Oldacre of DO Digital.
That Sales Automation Episode
Jeroen Corthout, CEO of Salesflare, sales automation CRM, talks about the importance of an automated system leaving sales teams free to sell.
That B2B Comedy Episode
Adam Hunt, the founder of White Label Comedy, navigates the minefield of being funny as a B2B brand, while still getting your message across.
That Smartphone Video Marketing Episode
How to make use of the tool that's always in your pocket!
That CDP Episode
We dive into the world of Customer Data Platforms with David Raab, founder of Raab Associates and the CDP Institute.
That E-Commerce Episode
Jay Desai, Head of Growth at Trend, shares his experience of how both B2C and B2B brands can navigate the world of e-commerce.
That Remote Collaboration Episode
Xenia Muntean, founder and CEO of Planable, discusses how working from home has impacted the way marketing teams create content.
That CRO Episode
Dr Dave Chaffey, the founder of Smart Insights, dives into the world of CRO, or Conversion Rate Optimisation.
That Neuro Marketing Episode
Katie Hart, psychology lecturer and founder of neuro marketing consultancy Rhetonic, leads us into her fascinating world to understand how different messages set off responses in the brain, and why marketers need to pay attention.
That Story-Telling Episode
Story-telling is at the heart of how humans communicate with each other, yet businesses seem to have lost the art. Anthony 'Tas' Tasgal talks through how we can fix this, and why doing so will pay dividends.
That Rebranding Episode
Stephanie Scheller, founder of Grow Disrupt, shares her experience of the rebranding process, from how to make a plan, to retiring old assets in a way that brings your old audience with you.
That Phrasee Episode
Parry Malm, CEO of Phrasee shares his unique perspective on personalisation, content, and post-hoc rationalisation.
That Telephone Sales Episode
Anthony Stears, The Telephone Assassin, shares his methods for what to do when you stop emailing and pick up the phone.
That CRM Episode
Marketers love making fun of CRM nowadays, and we think the benefits are often overlooked. We discussed all things CRM with John Cheney, CEO of WorkBooks CRM. He told us all the ways we could use CRM to improve customer engagement, productivity, and deal with Covid correctly and efficiently.
That Bought Data Case Study Episode
Gemma Amond from Freeman Clark discusses why they use purchased data to drive their marketing, and shares key things to bear in mind when you're buying data and starting to use it.
That Events Episode
Amie Stankiste, Senior Director of Global Marketing at S&P Global Market Intelligence, shares her experience of the events process, from gaining internal buy-in to making sure you keep a laser focus on delivering what your audience wants from your content.
That Marketing Platform Episode
Your choice of marketing platform isn't trivial, it really sets the stage for the kinds of campaigns you can run.
Emma Dolby, Marketing Manager of Direct Air & Pipework, visits the podcast to talk about the setup she inherited coming into the role, what drove her desire for change, and how the transition to Spotler's GatorSuite has made a difference to her team.
That Account-Based Marketing Episode
Account-Based Marketing trainer and practioner Robert Norum takes us through the opportunities and pitfalls of one of the most talked-about, but not necessarily understood, frameworks in marketing.
That Social Media Episode
Oktopost's Director of Social Strategy, Jennifer Gutman, talks to That Marketing Podcast about Employee Advocacy, managing social media in a crisis, and why "vanity metrics" do actually offer value if you use them properly.
That Purchased Data Episode
The DMA's Director of Policy and Compliance, John Mitchison, untangles the web of regulations around GDPR, PECR, and ePrivacy, and addresses the question of using purchased data in marketing campaigns.
That Marketing Strategy Episode
Every marketer loves to talk strategy; grand visions and overarching plans to deliver huge value and write their names into the annals of marketing. But are we going about it all wrong?
Leigh Hopwood, Vice-Chair of the Chartered Institute of Marketers joins That Marketing Podcast to delve into all things strategy: how the term is used, what a strategy needs to address, and how marketers can bring other departments on board.
That Account-Based Selling Episode
Susan Hallam joins us to talk about Account-Based Selling, ABM's less famous cousin.
Susan is founder and CEO of Digital Marketing consultancy Hallam. Before founding Hallam, Susan held senior digital marketing roles at BT and Capital One.
That Artificial Intelligence Episode
Andrew van Aken from Ogilvy on all things AI; where to start, how your efforts can go wrong and who you should be watching for inspiration.