Social media is a place where any user can be connected to celebrities, influencers, and any public figure in an instant, but sometimes that connection can come at a cost. One of the most pressing ongoing topics on social media is how to address toxic behaviour and internet trolling, with one particularly prominent group at the forefront of that conversation – professional athletes.

This is where FIFPRO comes in. FIFPRO is a representative body that works with FIFA to advocate on behalf of professional sportspeople. They’ve been working hard on researching and developing ways to make social media a more kind and friendly place for everyone.

In this episode, we’re joined by Alejandro Varsky, FIFPRO’s Head of Communication. We discuss the types of online trolling and toxic behaviour he sees online, its effect on professional athletes and regular users alike, and how in a world where having a public presence online is so important for businesses we can navigate the negativity.

Thanks also to Scott Sloan from the Safe Sport Unit at the International Olympics Committee for his contribution to this episode.

FRANK: Winning over the world with Weetabix

Social CreaturesBy Sprout SocialJun 14, 2022