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Heavy Business

Heavy Business

By C Squared Music

Heavy Business is a metal marketing podcast presented by C Squared Music. You've toiled away to make your music great, don't drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music!

Visit csquared.info for your PR and Marketing needs.
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Currently playing episode

Episode 90-Albert Mudrian of Decibel Magazine

Heavy BusinessJun 28, 2021

00:00
46:07
395 - Top 5 Music Industry Scams with Ian Chainey (STEREOGUM)

395 - Top 5 Music Industry Scams with Ian Chainey (STEREOGUM)

Keep your eye out for these notorious music industry scams! Ian helps identify how to sift through the red flags and identify the legitimate opportunities


Read Ian's Column:

The Black Market: The Month In Metal - Stereogum


Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/


Mar 26, 202428:43
394 - Belgian Jasper: Discussing AI's Role in Art and Music
Mar 19, 202451:53
393 - Cori Westbrook #3: Beyond Paid Ads: Why Emerging Musicians Should Focus on Organic Growth

393 - Cori Westbrook #3: Beyond Paid Ads: Why Emerging Musicians Should Focus on Organic Growth

Specific examples, explanations of ROI and why ads cost so much, and even MORE if you don't have some key pieces in place. And also, sourdough tips.


Expounding on this blog article:

https://csquared.info/beyond-paid-ads-why-emerging-musicians-should-focus-on-organic-growth/


Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

Mar 12, 202428:56
392 - Duncan Evans: DIY Albums, Tours, Promo + More!

392 - Duncan Evans: DIY Albums, Tours, Promo + More!

UK-Based musician Duncan Evans chatted with us about his upcoming release strategies. Tune in to see what tips you can pick up for your next release.


Check out Duncan Evans

https://www.duncanevans-music.co.uk/


Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

Mar 05, 202433:34
391 - Emma Kramer-Rodger: FLUTES + Sound Design for Video Games & Film
Feb 28, 202433:23
390 - Cori Westbrook (C-Squared, KNOTFEST, RPM): Exclusive Premieres No Longer Ideal?

390 - Cori Westbrook (C-Squared, KNOTFEST, RPM): Exclusive Premieres No Longer Ideal?

C-Squared cofounder Cori Westbrook and Aliyah dive into a recent blog post from the C-Squared blog about exclusive premieres, why they are a dying practice, and what you can do instead!

Read the blog post https://csquared.info/rethinking-the-strategy-why-premiering-your-track-or-video-on-a-website-might-not-be-ideal/

Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.

⁠https://csquared.info/contact-us/

Feb 20, 202419:21
389 - Randy Ojeda (Music Lawyer): Legal Fundamentals For ALL Musicians
Feb 13, 202436:28
387 - Tank the Tech: Tour Managing? How to Make it as a young band?

387 - Tank the Tech: Tour Managing? How to Make it as a young band?

Now Electric Callboy's Tour Manager, Tank the Tech came on the podcast to discuss what exactly goes into tour managing, how he got there, and what other roles play a major part in a tour's success. #musicbusiness #musicindustry #touring #tourmanager

Feb 06, 202453:33
386 - Ian Chainey (STEREOGUM): Building Community Around Your Music
Jan 30, 202447:01
385 - Pedro Almeida (A&P Reacts): All About Networking
Jan 23, 202453:01
384 - Cori Westbrook (C-Squared, KNOTFEST): Meet the new(?) co-host! PLUS Marketing Tips
Jan 16, 202442:19
383 - Naaman Snell (Space Cowboy Music): How to Get Your Music in TV & Film

383 - Naaman Snell (Space Cowboy Music): How to Get Your Music in TV & Film

As a music supervisor, Naaman organizes music placements in major marketing pieces and more. We got to chat about how the process works, from the first contact to the final approvals, and how you can get your music into the ears of the right people.


Check out Naaman's work

https://www.spacecowboymusic.com/


Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/



Jan 10, 202451:28
382 - Keefy (Ghost Cult Magazine): 5 Tips for Planning Your Success in the New Year
Dec 19, 202334:30
381 - Justin Roth (War Curse): Thrash is Dying + The Most Random Rants
Dec 12, 202349:18
380 - Dan Malsch (Ghost, Gojira, A7X): Tips from a Grammy-Nominated Mix Engineer
Dec 06, 202344:42
379 - Doro Pesch: Celebrating 40 Years of Metal Conquering!
Nov 28, 202324:40
378 - Kragen Lum (Heathen, Nuclear Blast): Keeping the Soul in Music
Nov 21, 202340:30
377 - Randy Ojeda (Music Lawyer): A Tale of Two Royalties

377 - Randy Ojeda (Music Lawyer): A Tale of Two Royalties

There is so much to understand about music law, but today we dig into one of the major ones: Royalties. Doesn't your distributor collect them for you? That's only one side of the story. Tune if you'd like a better understanding of music law.


Need a band agreement or contract looked over?

https://www.randyojedalaw.com/


Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/


Nov 14, 202342:22
376 - Keefy (Ghost Cult Magazine): What PR Strategy is Best for Your Band?
Nov 07, 202338:13
375 - Dave Neabore (Dog Eat Dog): Looking Out for Yourself in the Music Industry

375 - Dave Neabore (Dog Eat Dog): Looking Out for Yourself in the Music Industry

From starting on a major label, to making their own music videos, hear what Dave Neabore has to say about Dog Eat Dog's career, and what advice he has for rising artists.


Get your copy of DOG EAT DOG's new album "Free Radicals" now!

https://dogeatdog.lnk.to/FreeRadicals


Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/


Oct 31, 202336:04
374 - Miss Krystle (Top Music Attorney): How Legal Mistakes Can Cost Your Band Everything

374 - Miss Krystle (Top Music Attorney): How Legal Mistakes Can Cost Your Band Everything

Miss Krystle came on the podcast and generously shared a ton of knowledge about music law, including copyright registration, label contract red flags and more.


Check out her site

https://topmusicattorney.com/


Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

Oct 24, 202334:44
373 - Ian Chainey (Stereogum): Industry News, AI Journalism, and Everything Falls on Artists
Oct 17, 202355:46
372 - Kragen Lum (Heathen, Nuclear Blast): An Insider Look at Record Label Project Management
Oct 10, 202348:56
371 - Anne Catherine Swallow (Atomic Fire, Feat First Management): The 3 BEST Ways To Market Your Band
Oct 03, 202346:47
370 - Tommy Victor (Prong): Is The Music Industry so Different Now?
Sep 26, 202320:44
369 - Kyle Edissi (Heathen, Invicta): Networking and How to Annoy Everyone on Tour
Sep 18, 202342:53
368 - Mattias Sippola & D'wayne Murray (Atavistia): Touring & Promo as an Indie Band
Sep 11, 202330:02
367 - Milton Mendonça (ProgPower USA): More Nuances in Running A Major Metal Festival
Aug 31, 202349:40
366 - Marc Hudson (Dragonforce): Starbound Stories, Getting Things Right
Aug 28, 202316:36
365 - Kieran Scott (Deathcollector): DIY Beyond the Record Deal
Aug 24, 202334:46
364 - Josh Poer (Phobophilic): Tour Prepping, National & International
Aug 21, 202339:00
363 - C-Squad (feat. Holly!): What to do Between Releases, Pt. 1 Social Media
Aug 17, 202329:51
362 - Randy Ojeda (Music Lawyer): Don't Sell Your Soul in that Record Deal!
Aug 14, 202348:21
361 - Keefy (Ghost Cult Magazine): Affiliate Marketing & Passive Income for Artists

361 - Keefy (Ghost Cult Magazine): Affiliate Marketing & Passive Income for Artists

We've all heard the phrase "multiple streams of income" - but what does it mean? How can artists supplement our income from our music careers without drifting too far off course? Keefy dived into some tips on affiliate marketing, passive income, and crowdfunding (like patreon).


Follow GhostCult Magazine for music news!

https://ghostcultmag.com/

Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

Aug 10, 202340:11
360 - Alex Haber (Heavy New York): Dear Bands, YES You Can Curse in This Interview!

360 - Alex Haber (Heavy New York): Dear Bands, YES You Can Curse in This Interview!

Alex Haber came on the podcast to talk to help bands know how to prepare for interviews, and how to be a good interviewee. Tips on networking, online interview setups and more included as well!


Check out his excellent youtube channel

https://www.youtube.com/@HeavyNewYork


Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

Aug 07, 202346:32
359 - Sofía Frasz (Exiled Hope): Music Lawyer in Training

359 - Sofía Frasz (Exiled Hope): Music Lawyer in Training

Sofía Frasz was generous enough to come on the podcast to discuss some of the miasmic world that is music law. She offered some insights on PROs, copyrighting vs trademarks, when to copyright your music and more!


Follow Sofía https://www.instagram.com/legally_metal/

Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

Aug 03, 202343:11
358 - Matt Bevan: How to Master TikTok (AND Reels)
Jul 31, 202349:51
357 - Nick Golden (C-Squared): A New Challenger Appears!
Jul 28, 202332:13
356 - Ol Drake (Evile): Balance, Thrash, and Life
Jul 24, 202330:22
355 - Holly Royle (C-Squared, Disconnected Souls): Why You're Not Making Sales (Even if You're Doing Everything Right?)

355 - Holly Royle (C-Squared, Disconnected Souls): Why You're Not Making Sales (Even if You're Doing Everything Right?)

In today's episode we try to cut through the weeds to discuss some reasons you may not be making sales, even if you think you're doing everything right. Branding, communication, and HAVING GOOD MUSIC make the list, among other things. So let's dig in and solve some of this together.


Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. ⁠https://csquared.info/contact-us/

Jul 20, 202339:26
354 - Stephan Mellul (Continental Touring) - Don't Make THIS MISTAKE When Booking Your Tours!
Jul 17, 202346:51
353 - Tuomas Saukkonen (Before the Dawn, Wolfheart): Don't Run Before You Can Walk
Jul 13, 202333:34
352 - Natasha Gorey (RPMpromotion): Beyond the Review; Modern Media Outlets
Jul 10, 202359:52
351 - Hans Platz (Feuerschwanz): Is it a Show or a Concert? Creating Entertainment and More
Jul 06, 202337:38
350 - Adrian Baxter (artist to THE HALO EFFECT, BLACKBRAID and more): Why Artists Should be Selfish

350 - Adrian Baxter (artist to THE HALO EFFECT, BLACKBRAID and more): Why Artists Should be Selfish

Adrian Baxter brings a deeply thoughtful approach to his art, so when he said in another interview that artists should be selfish, it may not mean what you think it does. We talked about artistic motivations, inspirations, and journeys in this episode, tune and and hear what you can learn from this excellent artist!


Follow Adrian's art: https://www.instagram.com/adrian__baxter/


Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

Jul 03, 202331:39
349 - Jenny Mac: Our New Social Media Expert (Welcome to the C-SQUAD!)
Jun 29, 202339:45
348 - Estevan Vega (Capulet Entertainment): Starting and running CAPULET FEST

348 - Estevan Vega (Capulet Entertainment): Starting and running CAPULET FEST

We spoke with promoter (and author!) Estevan Vega about how he started his own independent promotion company, why he named it after a family in Shakespeare's Romeo & Juliet, and his own rapidly growing music fest. He offered many valuable insights for bands who want to play festivals, as well as those interested in starting their own festivals!


GET TICKETS TO CAPULET FEST https://www.capuletent.com/capulet-fest


ABOUT CAPULET ENTERTAINMENT

"We exist to propel art and music into the culture.

We are Capulet Entertainment, an independent promotion company formed in 2012 by author and lifelong music aficionado Estevan Vega. Since its inception a decade ago, Capulet ENT has curated numerous events in the New England area, booking high-profile talent in the alternative rock and metal scene, some of whom include: Alesana, A Skylit Drive, PVRIS, D.R.U.G.S., Convictions, Kingsmen, Glasslands, Rivals, Spirit Breaker, Project 86, Spoken, Prison, and many more. " - https://www.capuletent.com/about


Need to hire PR? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.

Learn More: https://csquared.info/testimonials/

Jun 26, 202343:01
347 - Josh Poer (Phobophilic): Major Touring & Playing Milwaukee Metal Fest
Jun 22, 202337:02
346 - Ian Chainey (Stereogum): Pitching IDEAS for musicians, PRs, and Journalists!
Jun 19, 202344:58
345 - Dan DeFonce (TKO Booking, Devastation on the Nation): Getting Started with Touring
Jun 15, 202347:51