Heavy Business
By C Squared Music
Visit csquared.info for your PR and Marketing needs.
Heavy BusinessDec 06, 2021
399 - Death Metal Mum - Tips for Bands, DIY, Promo, Networking + More
Fae Scott-Dench (aka Death Metal Mum) chats with us about PR, tips for bands doing self-promo, social media, networking and more! Also get into the debate about pineapple on pizza and chip butties!
Follow Fae @deathmetalmum on all platforms
Listen to her podcase with Brian Slagel:
https://open.spotify.com/episode/0V1pBymWLXyOSzRbOVrL16?si=8c04c221685b4f4b
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
398- Cori Westbrook #4 - Harmonizing PR Expectations
Cori talks about navigating your first music PR campaign for long-term success
Read the full blog here: https://csquared.info/harmonizing-expectations-navigating-your-first-music-pr-campaign-for-long-term-success/
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
397 - Justin Roth (WAR CURSE) - ALL THINGS MERCH: Design, Printing, Selling Etc.
Nerding out about MERCH! Justin has 10-15 years of experience in graphic design (for OBITUARY, EXODUS and more) and merch creation (Screenprinting, embroidery, DTG) - Tune in to hear us go through a LAUNDRY LIST of merch concerns and pro tips.
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
396 - Greg Kennelty (Metal Injection, Embalmer Records): Successful Metal Journalism & Starting a Label
Greg Kennelty joins Cori and Aliyah to talk about his new label, Embalmer Records - "a record label focused on unearthing and preserving classics from across the metal genre." We also chat about what keeps a site like Metal Injection going strong, when we see many other metal sites folding.
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
395 - Top 5 Music Industry Scams with Ian Chainey (STEREOGUM)
Keep your eye out for these notorious music industry scams! Ian helps identify how to sift through the red flags and identify the legitimate opportunities
Read Ian's Column:
The Black Market: The Month In Metal - Stereogum
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
394 - Belgian Jasper: Discussing AI's Role in Art and Music
Is AI something we should try to keep out of art and music, or is it just one more of many tools being used in art and music today? From working in technology for many years, Jasper brings nuanced thoughts and rationale to the conversation.
Check out Jasper's YouTube channel! https://www.youtube.com/c/belgianjasper
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
393 - Cori Westbrook #3: Beyond Paid Ads: Why Emerging Musicians Should Focus on Organic Growth
Specific examples, explanations of ROI and why ads cost so much, and even MORE if you don't have some key pieces in place. And also, sourdough tips.
Expounding on this blog article:
https://csquared.info/beyond-paid-ads-why-emerging-musicians-should-focus-on-organic-growth/
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
392 - Duncan Evans: DIY Albums, Tours, Promo + More!
UK-Based musician Duncan Evans chatted with us about his upcoming release strategies. Tune in to see what tips you can pick up for your next release.
Check out Duncan Evans
https://www.duncanevans-music.co.uk/
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
391 - Emma Kramer-Rodger: FLUTES + Sound Design for Video Games & Film
Bio:
Emma has over twenty years of playing experience, and has received national recognition from the Royal Conservatory of Music in Canada. Although flute has been her main focus for many years, in university she developed a love of video game music and sound. She began to expand upon those skills and now splits her time working as a sound designer and editor, a session musician and as a flute folk metal solo artist under the name Ember Belladonna.
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
390 - Cori Westbrook (C-Squared, KNOTFEST, RPM): Exclusive Premieres No Longer Ideal?
C-Squared cofounder Cori Westbrook and Aliyah dive into a recent blog post from the C-Squared blog about exclusive premieres, why they are a dying practice, and what you can do instead!
Read the blog post https://csquared.info/rethinking-the-strategy-why-premiering-your-track-or-video-on-a-website-might-not-be-ideal/
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.
389 - Randy Ojeda (Music Lawyer): Legal Fundamentals For ALL Musicians
In today's episode, Randy talks about the seminar "Legal Fundamentals for Musicians" - and why legal issues matter to all bands: professional, solo, or passion projects - and what you can do to protect your music and your legacy.
LEARN MORE:
https://csquared.info/seminar-legal-fundamentals-for-musicians/
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
387 - Tank the Tech: Tour Managing? How to Make it as a young band?
Now Electric Callboy's Tour Manager, Tank the Tech came on the podcast to discuss what exactly goes into tour managing, how he got there, and what other roles play a major part in a tour's success. #musicbusiness #musicindustry #touring #tourmanager
386 - Ian Chainey (STEREOGUM): Building Community Around Your Music
Ian Chainey, famous for the off-topic interview, discusses why fans are interested in artists outside of the bounds of their music, and how you can tune into this to build community around these things. What should bands post about other than their music, and to what extent should they do this? Hear what Ian, Curtis, and Aliyah have to say about the topic on this week's episode of HEAVY BUSINESS.
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
385 - Pedro Almeida (A&P Reacts): All About Networking
Pedro Almeida is back to talk about networking. Pedro has grown his channel to be a major metal media force! From local to international, from in person to from your computer or smart phone, take heed of the lessons he shares here and up your networking game.
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
384 - Cori Westbrook (C-Squared, KNOTFEST): Meet the new(?) co-host! PLUS Marketing Tips
Please join me, Aliyah, in welcoming BACK the illustrious Cori Westbrook as a co-host on the podcast! Tune in to hear about what's been happening in her life since she took her hiatus from the podcast, and the experience she now brings to the table.
Cori Westbrook is the co-founder of and production manager for C-Squared, managing editor for KNOTFEST, and head of marketing for Reigning Phoenix Music, the US counterpart to Atomic Fire Records.
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
383 - Naaman Snell (Space Cowboy Music): How to Get Your Music in TV & Film
As a music supervisor, Naaman organizes music placements in major marketing pieces and more. We got to chat about how the process works, from the first contact to the final approvals, and how you can get your music into the ears of the right people.
Check out Naaman's work
https://www.spacecowboymusic.com/
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
382 - Keefy (Ghost Cult Magazine): 5 Tips for Planning Your Success in the New Year
Join us and Keefy in chatting about how to set yourself up for success in the new year. From the act of making a plan, to delegating the needed tasks, we hope you find some inspiration for goals you can have in the new year!
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
381 - Justin Roth (War Curse): Thrash is Dying + The Most Random Rants
Spotify numbers, "cash grabs", and more, join Aliyah, Curtis, and Justin as we talk about the state of the scene and existential questions like: Do artists have an obligation to make the music their fans want? What is "success"?
Check out WAR CURSE:
https://open.spotify.com/artist/1jMEZfytMQyR27eylQlC5R?si=BV2KgqhXS1eawtViZ-gE1A
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
380 - Dan Malsch (Ghost, Gojira, A7X): Tips from a Grammy-Nominated Mix Engineer
We were so thrilled to get to speak with Grammy-nominated mix engineer Dan Malsch! Diving into the topics of home recording, self-producing, and even down to the brass tacks of how to record vocals at home, we got to discuss some very valuable insights with an incredibly experienced pro. Make sure to take notes, this one is a game-changer!
Check out Dan Malsch and his recording academy
https://www.danmalschmusic.com/
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
379 - Doro Pesch: Celebrating 40 Years of Metal Conquering!
With 40 years of experience in the metal industry, Doro offers unique insight. Tune in to hear about her songwriting process, how music videos have changed, and what to look out for in a label deal.
Check out her new album "Conqueress: Forever Strong and Proud"
https://open.spotify.com/album/4wipTcBmFnzGXk6yC98810?si=fUP_2LXTRcybt8LzLnAhnA
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
378 - Kragen Lum (Heathen, Nuclear Blast): Keeping the Soul in Music
It was awesome to get to sit down with Kragen once again, this time to discuss a bit of his time with Activision, and how the knowledge he gained there crossed over into the record business. We got into video game music licensing, as well as bedroom record labels, and the corporatization of the music industry.
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
377 - Randy Ojeda (Music Lawyer): A Tale of Two Royalties
There is so much to understand about music law, but today we dig into one of the major ones: Royalties. Doesn't your distributor collect them for you? That's only one side of the story. Tune if you'd like a better understanding of music law.
Need a band agreement or contract looked over?
https://www.randyojedalaw.com/
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
376 - Keefy (Ghost Cult Magazine): What PR Strategy is Best for Your Band?
Surprise drops, 5-month campaigns, and everything in between - we discussed the different strategies we've been seeing, from big-time bands to artists just starting out. Which one suits your band's next release?
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
375 - Dave Neabore (Dog Eat Dog): Looking Out for Yourself in the Music Industry
From starting on a major label, to making their own music videos, hear what Dave Neabore has to say about Dog Eat Dog's career, and what advice he has for rising artists.
Get your copy of DOG EAT DOG's new album "Free Radicals" now!
https://dogeatdog.lnk.to/FreeRadicals
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
374 - Miss Krystle (Top Music Attorney): How Legal Mistakes Can Cost Your Band Everything
Miss Krystle came on the podcast and generously shared a ton of knowledge about music law, including copyright registration, label contract red flags and more.
Check out her site
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
373 - Ian Chainey (Stereogum): Industry News, AI Journalism, and Everything Falls on Artists
Ian Chainey, Curtis, and Aliyah chat about bandcamp changes, AI journalism, crowd-sourcing decision making, the IT factor, and sick riffs in this latest episode of Heavy Business.
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
372 - Kragen Lum (Heathen, Nuclear Blast): An Insider Look at Record Label Project Management
From artist management, running a bedroom label, project managing for one of the biggest metal labels and more, we got some valuable insight into the world of Kragen! Get an insider look at how record labels set up releases, and pick up what you can expect to be able to DIY vs what can come from working with a label. What does the physical product market look like nowadays (CD, vinyl, cassette?), what makes artists desirable to work with, what should artists look for in management, and more!
See HEATHEN at their upcoming shows:
October 13 @ The Cornerstone - Berkeley, CA
October 15 @ LA Gates of Metal Festival - The Garden Amphitheater - Garden Grove CA
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
371 - Anne Catherine Swallow (Atomic Fire, Feat First Management): The 3 BEST Ways To Market Your Band
A woman of many hats, Anne Catherine Swallow is a product manager at Atomic Fire, as well as being part of the management team for EPICA, INSOMNIUM, and SEPULTURA at Feat First Management. We were so grateful to have her insights on how some of the best bands in the scene operate, and how the same principles can apply to every band, even yours!
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
370 - Tommy Victor (Prong): Is The Music Industry so Different Now?
Tommy gave a lot of insights into the music industry, how it has changed over the years, and how it may still be the same. Networking and touring feature in the conversation, as well as the importance of video and radio. We also discuss what labels do for bands, and why indie labels may better for metal to this day. We covered a lot of ground in not too much time, so definitely tune in to see what you can learn from Tommy!
PRE-ORDER "STATE OF EMERGENCY" PRONG- State of Emergency / Limited Edition Red Black Marbled LP / PRE-ORDER RELEASE DATE 10/06/2023 (napalmrecordsamerica.com)
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
369 - Kyle Edissi (Heathen, Invicta): Networking and How to Annoy Everyone on Tour
Kyle has traveled around the world on tour with Heathen, and some also with his own band Invicta. From playing big or small stages, how professionals behave on tour, and more, we got some insight into the world of a touring musician.
CHECK OUT INVICTA ON TOUR:
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
368 - Mattias Sippola & D'wayne Murray (Atavistia): Touring & Promo as an Indie Band
The boys from Atavistia came on to talk about their recent regional tour, and their upcoming tour with Skálmöld & Metsatöll! We also went over Bloodblast distribution, writing better songs, and favorite film scores.
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
367 - Milton Mendonça (ProgPower USA): More Nuances in Running A Major Metal Festival
He's back, and we're talking more about ProgPower USA XXII! From the topic of booking lesser-known and USA-based bands, to culture and the legacy of the festival, join us for another in depth chat with Co-Promoter Milton Mendonça. Hear about how bands like Circus Maximus and Seven Spires got booked, learn about the combination of factors that go into selecting the lineup, and more.
Day 2 Tickets
ProgPower USA XXII Day 2 Tickets Sep 07, 2023 Atlanta, GA | Ticketmaster
Day 1 Tickets
ProgPower USA XXII Day 1 Tickets Sep 06, 2023 Atlanta, GA | Ticketmaster
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
366 - Marc Hudson (Dragonforce): Starbound Stories, Getting Things Right
As mentioned in the first few seconds of the episode, this is a lightning round with the frontman of the might DRAGONFORCE, talking about how he put together his new solo album. We chatted about collaborations, getting projects started, and putting in the effort to get things perfect before releasing them.
ORDER "STARBOUND STORIES"
https://www.napalmrecordsamerica.com/marc-hudson-starbound-stories-limited-edition-digipack-cd.html
365 - Kieran Scott (Deathcollector): DIY Beyond the Record Deal
Kieran from Deathcollector speaks to what you can and can't expect from a label and high-end PR, as well as networking, social media, and more! We covered a lot of DIY topics in this episode that will benefit many bands.
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
364 - Josh Poer (Phobophilic): Tour Prepping, National & International
Josh Poer came back on the pod to discuss Phobophilic's upcoming tour, what it's like working with a booking agency, and how they are preparing for both their International and North American tours in the coming months.
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
363 - C-Squad (feat. Holly!): What to do Between Releases, Pt. 1 Social Media
Don't leave your social media to fade into oblivion! Holly joins us for this week's C-Squad episode as we chat about what to do between releases. We go through some ideas of things to share, and some principles to keep in mind during this time.
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
362 - Randy Ojeda (Music Lawyer): Don't Sell Your Soul in that Record Deal!
Randy gave us some primary schooling on when and why bands would need a music lawyer, how much (or little) they can do on their own, Red Flags to watch out for in contracts, and more! One of the best choices you can make before signing ANY contract is to have a lawyer look it over.
If you need a music lawyer consultation, you can reach out to Randy at:
361 - Keefy (Ghost Cult Magazine): Affiliate Marketing & Passive Income for Artists
We've all heard the phrase "multiple streams of income" - but what does it mean? How can artists supplement our income from our music careers without drifting too far off course? Keefy dived into some tips on affiliate marketing, passive income, and crowdfunding (like patreon).
Follow GhostCult Magazine for music news!
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
360 - Alex Haber (Heavy New York): Dear Bands, YES You Can Curse in This Interview!
Alex Haber came on the podcast to talk to help bands know how to prepare for interviews, and how to be a good interviewee. Tips on networking, online interview setups and more included as well!
Check out his excellent youtube channel
https://www.youtube.com/@HeavyNewYork
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
359 - Sofía Frasz (Exiled Hope): Music Lawyer in Training
Sofía Frasz was generous enough to come on the podcast to discuss some of the miasmic world that is music law. She offered some insights on PROs, copyrighting vs trademarks, when to copyright your music and more!
Follow Sofía https://www.instagram.com/legally_metal/
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
358 - Matt Bevan: How to Master TikTok (AND Reels)
Matt Bevan is a master of heavy music "relatable content" on TikTok and Instagram reels, and we were absolutely thrilled to have him on the podcast to talk about what goes into all his videos, and what the differences are between platforms from his perspective. We talk about his creative process, how much time gets invested into making the content, and more.
Check out his content!
https://www.tiktok.com/@mattbevan
https://www.instagram.com/mattbevantt/
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
357 - Nick Golden (C-Squared): A New Challenger Appears!
Meet the newest member of our team, Nick Golden! We talk about how he is helping with your campaigns, and a bit of chatter about social media, and more.
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
356 - Ol Drake (Evile): Balance, Thrash, and Life
It today's episode we get to chat with Ol Drake from Evile! We talk promo, touring, and balancing work, family, and thrash.
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
355 - Holly Royle (C-Squared, Disconnected Souls): Why You're Not Making Sales (Even if You're Doing Everything Right?)
In today's episode we try to cut through the weeds to discuss some reasons you may not be making sales, even if you think you're doing everything right. Branding, communication, and HAVING GOOD MUSIC make the list, among other things. So let's dig in and solve some of this together.
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
354 - Stephan Mellul (Continental Touring) - Don't Make THIS MISTAKE When Booking Your Tours!
Continental Touring plans some of the BEST metal tours that have come through North America in recent years. We are absolutely delighted to share this conversation we had with co-founder and Senior Booking Agent Stephan. Buckle up bookers!
We talked about how the company started, and some deep insights into the thinking behind tour packages. We also discuss some of the complications involved with booking, and why your band may not be hearing back from booking agencies. Stephan has some very valuable gems of wisdom in here for bands wanting to know how to grow their bands to the next level.
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
353 - Tuomas Saukkonen (Before the Dawn, Wolfheart): Don't Run Before You Can Walk
We chatted with Tuomas about how Before the Dawn resurrected, what the process has looked like, what he has observed in the music industry and emerging bands over the years, and his opinion on being on a label in today's scene!
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
352 - Natasha Gorey (RPMpromotion): Beyond the Review; Modern Media Outlets
We all want positive reviews of our music, but what else is there? We had our friend Natasha Gorey back to chat about less conventional promotional outlets. YouTube, spotify playlists, podcasts, and social media should not be undervalued by artists. Take a listen and get a better picture of what a PR campaign can look like with all the media outlets today.
Follow Natasha:
Instagram: @natashagorey483
@rpmpromotion
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
351 - Hans Platz (Feuerschwanz): Is it a Show or a Concert? Creating Entertainment and More
Are you ready to enter BEZERKERMODE? Join us and guitarist Hans Platz as we discuss their new album, the key elements of a great live show, balancing multiple side projects, and COFFEE. We also talk a bit about the European/North American metal divide, and what to expect when you sign to a label.
Fegefeuer is now releasing July 21, so you can still get your pre-orders in here: https://lnk.to/Feuerschwanz-Fegefeuer
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
350 - Adrian Baxter (artist to THE HALO EFFECT, BLACKBRAID and more): Why Artists Should be Selfish
Adrian Baxter brings a deeply thoughtful approach to his art, so when he said in another interview that artists should be selfish, it may not mean what you think it does. We talked about artistic motivations, inspirations, and journeys in this episode, tune and and hear what you can learn from this excellent artist!
Follow Adrian's art: https://www.instagram.com/adrian__baxter/
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/
349 - Jenny Mac: Our New Social Media Expert (Welcome to the C-SQUAD!)
Join us in giving a big welcome to our new Social Media Specialist, Jenny Mac! In this episode she shares her experience and insight on the mire that is social media today. Learn how she can help you and more!
Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in the Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. https://csquared.info/contact-us/