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SaaS Business Secrets

SaaS Business Secrets

By Stacia Kennedy

SaaS Business Secrets, formerly known as the Affiliate Marketing Influencer podcast with Stacia Kennedy. Helping you generate income online through Software as a Service (SaaS). StaciaKennedy.com

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Focus On Building A List For Affiliate Marketing Business

SaaS Business SecretsApr 06, 2019

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05:31
How I Built A Six Figure Business In My 40s

How I Built A Six Figure Business In My 40s

In today's episode, Stacia walks through her journey of turning life's challenges into a six-figure business and shares the key strategies that defied the odds, proving that it's never too late to achieve your entrepreneurial dreams.

  • 15 Years of Expertise: With over 15 years of experience in real estate and online marketing, Stacia has been a guiding force, helping individuals transform their expertise into profitable online ventures. From aiding someone in progressing from nothing to five figures or beyond, her journey reflects a commitment to supporting others in their entrepreneurial pursuits.

  • Navigating Challenges and Shifting Mindsets: The pandemic hit when Stacia turned 40, thrusting her into a role as a go-to tech guru for friends and colleagues. Stacia shares insights into adapting to technological shifts, learning from a millionaire mentor, and embracing a mindset focused on constant learning and resourcefulness.

  • The Power of Focus: Avoiding the shiny object syndrome, Stacia discusses the importance of laser focus in building a successful business, emphasizing the significance of staying in one lane to reach the highest points in your entrepreneurial journey.

  • SaaSpreneurship with GoHighLevel: Stacia explores her shift to SaaSpreneurship with GoHighLevel, showcasing not only her ability to support clients with launches but also providing white-label solutions to their software and tech needs, not only providing comprehensive support but also saving her clients thousands of dollars.

  • Generating Income from SaaS: By replacing numerous software tools with GoHighLevel, Stacia has created an additional stream of income, making six figures solely from software support. This segment underscores the power of adapting to technology and offering holistic solutions.

  • Starting a SAAS Business: Stacia concludes by sharing how she initiated her own SAAS business within a weekend, generating six figures within weeks. It serves as a testament to the idea that it's never too late to start, and one doesn't need years of pounding and hustling to achieve success.

Interested in learning more about SAASpreneurship and how you can kickstart your own journey? Visit https://www.StaciaKennedy.com for access to free training, office hours, and a private Zoom community.

Much love and Aloha—thanks for tuning in!

Jan 30, 202413:32
AI Advertising Mastery: Scaling Your Agency with this GoHighLevel Offer!

AI Advertising Mastery: Scaling Your Agency with this GoHighLevel Offer!

In this episode of SaaS Business Secrets, Stacia explores the significance of effective advertising for agencies with an expert in the field, Sam Carlson. A trailblazer in the industry, Sam Carlson co-founded UpHex to empower agencies like yours.

  • Unveiling UpHex: Sam Carlson shares his journey and experiences as a Facebook ads specialist and the inception of UpHex. He discusses the initial focus on Facebook ads and the demand that led to the integration of Google ads into UpHex.

  • Overcoming Challenges: Sam reveals the challenges faced while incorporating Google ads, emphasizing the complexities of setup, tracking, and attribution. The importance of simplifying the process for newer agencies and those lacking technical skills is highlighted.

  • Revolutionizing Google Ads: Sam shares the breakthrough idea that made launching Google ads as simple as Facebook ads through UpHex. Introduces the concept of "easy pages" for Google ads, enabling users to launch a campaign with tracking and attribution in just 30 seconds.

  • Patenting a Game-Changer: Sam discussES a revolutionary feature in UpHex for launching Google ads effortlessly, expressing enthusiasm about the innovation and its potential impact on agency scalability.

  • Inside UpHex - A Demonstration: Sam gives an overview of the UpHex interface.

  • Enhancing User Experience: The conversation delves into making the user experience seamless, especially for those in unique niches. The importance of simplicity and ease-of-use is emphasized, empowering both experienced agencies and those just starting.

  • Replicating Success: Sam discusses the agency's 2024 theme of replicating success, emphasizing the importance of replicating successful strategies for sustained growth.

  • Adapting to Compliance: The question of compliance in certain niches, such as real estate and mortgage, is addressed, with recommendations to review AI-generated content for compliance.

  • Final Thoughts: Stacia and Sam wrap up the episode by encouraging agencies to replicate success, leverage UpHex, and embrace the opportunity for sustained growth.

Explore the possibilities of digital advertising with UpHex and discover how it can revolutionize your agency's approach to marketing. Want to get started and try out Uphex? Get your free trial here: http://staciakennedy.com/uphex

Ready to gain insights that will transform your agency? Join here on Tuesday at 10:15am PST right here or head over to my YouTube Channel http://stacia.io/yt

Jan 16, 202436:48
Metrics Mastery: Boost Your Business with Carolyn O'Brien's Data-Driven Strategies

Metrics Mastery: Boost Your Business with Carolyn O'Brien's Data-Driven Strategies

In this episode of SaaS Business Secrets, Stacia explores into the world of metrics mastery and the impact it can have on your business with Carolyn O'Brien, a metrics strategist extraordinaire.

  • Why Metrics Matter: Stacia and Carolyn discuss the crucial role of numbers in making informed business decisions. Carolyn emphasizes how metrics take the guesswork out of decisions and help remove emotions, making business strategies more effective.

  • Identifying Key Metrics: Carolyn shares practical advice on tracking essential metrics for your business, focusing on the customer journey and key revenue-generating steps. Stacia and Carolyn discuss the significance of tracking email metrics, opt-ins, and purchases, especially in the context of challenge launches.

  • Common Mistakes and Overcoming Overwhelm: Carolyn highlights common mistakes, including getting overwhelmed or trying to track everything at once. She shares practical tips on overcoming overwhelm and the importance of tracking changes over time rather than making quick decisions based on daily fluctuations.

  • Choosing Effective Tools: Carolyn recommends Google Sheets as an effective and free tool for tracking numbers, emphasizing its user-friendly nature and collaborative features. Introduces Looker Studio for dashboards, connecting seamlessly with Google Sheets and Google Analytics.

  • Metrics Mastery Course: Stacia introduces Carolyn's Metrics Mastery course, designed to simplify the process of tracking metrics with dashboard templates and training videos. They highlight the course's goal of empowering individuals to understand and utilize numbers effectively.

  • Future Trends in Data and Metrics: Carolyn discusses upcoming changes in email platforms and the increasing importance of tracking performance in funnels, and encourages businesses to use metrics to plan and strategize for the future, especially in the ever-evolving landscape.

  • Carolyn's final advice: Start somewhere comfortable, don't get overwhelmed, and it's never too late to begin tracking metrics. Stacia emphasizes that the goal of dashboards is to make data less overwhelming and more understandable for everyone.

Your journey to data-driven success starts now. Remember, it's never too late to embrace the power of numbers and make informed decisions for your business. If you found value in today's discussion, don't hesitate to share your thoughts in the comments. We're here to support you on your path to business growth and prosperity. 


Carolyn’s Metrics Mastery Training: https://stacia--carolynobrien.thrivecart.com/metrics-mastery
Get Stacia’s free training: http://staciakennedy.com

Dec 18, 202320:24
To Become A SaaSpreneur or Not With GoHighLevel SaaSPro?

To Become A SaaSpreneur or Not With GoHighLevel SaaSPro?

In this episode of SaaS Business Secrets, Stacia dives into the pivotal decision of whether to become a SaaSpreneur with GoHighLevel or opt for the affiliate route. Drawing from experience and recent conversations with interested users, Stacia sheds light on the considerations one must make when choosing between these two paths in the realm of SaaS.

  • Introduction to the Dilemma: Stacia poses the fundamental question - to become a SaaSpreneur or not - with GoHighLevel at the center of the decision-making process, acknowledging the rising popularity of being an affiliate and sharing insights into the potential financial gains.

  • Comparing SaaS Levels: Stacia provides an overview of GoHighLevel's pricing structure, emphasizing the distinction between the regular and SaaS Pro levels, making recommendations according to entrepreneurship journey, as well as diving into the benefits of the $497/month SaaS Pro level for those aspiring to become SaaSpreneurs.

  • Understanding SaaSpreneurship: Stacia makes the case of white-labeling GoHighLevel's software as the most efficient way to start a Software as a Service (SaaS) business.

  • Affiliate vs. SaaSpreneur Decision-Making: Explore the pros and cons of becoming an affiliate, with an emphasis on the 40% commission structure. Stacia also highlights the responsibilities and challenges faced by SaaSpreneurs, including support, client onboarding, and tech support.

  • Considerations for Aspiring Affiliates: No matter what, time and effor is required to see results, especially for those without an existing audience. Stacia stresses the importance of understanding the time gaps between sign-ups, trial periods, and commission payouts.

  • Thoughts on Lifestyle and Decision-Making: Listeners are encouraged to consider their desired lifestyle and goals before choosing between affiliate marketing and SaaSpreneurship.

Whether you're a solo entrepreneur, a business coach, or someone contemplating SaaSpreneurship, this episode offers valuable insights to guide your decision-making process in the world of SaaS and affiliate marketing.


Become a SaaS Pro: http://stacia.io/gohighlevel
Get the free training: http://staciakennedy.com

Dec 06, 202313:34
Secrets To Skyrocketing Your SaaS Business with Jason Wardrop

Secrets To Skyrocketing Your SaaS Business with Jason Wardrop

In this episode, Stacia Kennedy welcomes her mentor Jason Wardrop and discusses his journey into becoming an 8-figure "SaaSpreneur" (software as a service entrepreneur). Jason shares insights into his background, transitioning from real estate to the tech industry, and the challenges he faced in building his first software company.

  • Transition to SaaS: Stacia highlights her shift from traditional online marketing to the world of SaaS, inspired by Jason's journey.
  • Jason's Background: Jason talks about his entrepreneurial upbringing and early exposure to real estate, leading to his interest in the tech side of business.
  • SaaS Business Beginnings: Jason shares the story of his first SaaS venture, collaborating with a developer, and the challenges faced in the initial stages.
  • HighLevel Affiliation: Jason discusses his involvement with HighLevel and the advantages of white-labeling their software, emphasizing the benefits of a ready-made solution.
  • Growth Strategies: Stacia explores Jason's strategies for growing a SaaS business, emphasizing patience, determination, and consistent effort over time.
  • Mindset Shift: The discussion touches on the mindset shift required when transitioning from a service-based model to selling software. Jason emphasizes the importance of building a team and positioning the business as more significant than any individual.
  • Books Recommendations: Jason recommends "The E Myth Revisited" by Michael Gerber for understanding the difference between working in and on your business, and "Buy Back Your Time" by Dan Martell for insights on time management and outsourcing.
  • Changing Mindset: Stacia and Jason discuss the shift from the traditional "done for you" model to selling software as a service, freeing entrepreneurs from the constraints of personal involvement in every aspect.
  • Advice for New Entrepreneurs: Jason advises new entrepreneurs to focus on consistent output over time, emphasizing the value of patience and determination.
  • Time Management: Stacia and Jason share insights on training oneself to manage time effectively, emphasizing the importance of not being constantly available and setting boundaries.

In this episode, Jason provides valuable insights for aspiring entrepreneurs looking to venture into the world of SaaS, covering mindset shifts, growth strategies, and practical advice from his entrepreneurship experiences.

Nov 27, 202325:11
Software As A Service Business Model with GoHighLevel: Unstoppable SaaS Success

Software As A Service Business Model with GoHighLevel: Unstoppable SaaS Success

In this episode, Stacia introduces Shaun Clark, one of the co-founders of GoHighLevel. They explore how High Level can be a game-changer for businesses, especially for agency owners looking to create a SaaS business model through white-labeling.

  • Shaun's SaaS Journey: Shaun shares his journey in the SaaS industry, which began with an answering service venture. He talks about the profound impact of software on small businesses and how it ignited his passion for helping them.
  • Transition to SaaS and Small Business Impact: Shaun's transition into the SaaS world, where he created software for small businesses to tackle unpaid invoices. He emphasizes the significance of ensuring timely payments for small businesses and his experience building a successful SaaS company from scratch. Shaun also talks about the inception of High Level with a mission to empower small businesses through white-labeling.
  • Subscription Models: Shaun and Stacia talk about the shift from traditional software sales to subscription-based models. Shaun talks about the advantages of recurring revenue streams for businesses and automatic software updates and explores the concept of extending SaaS revenue models to individuals working with small businesses.
  • Diversify and Level Up with AI: The conversation goes into the role of AI in SaaS and the upcoming AI features in High Level. The expansion of High Level's capabilities, including text creation, image manipulation, conversational bots, and voice AI, is covered.
  • Busting GoHighLevel Myths: Misconceptions about High Level not being a true SaaS platform are addressed. Real-world examples are shared, demonstrating how businesses are using white-labeling to benefit from SaaS revenue models.
  • Spreading the Business Love: The versatility of High Level is highlighted, as it caters to various niches and business types. The introduction of E-commerce functionality to serve a broader range of clients is discussed. The ease of empowering local businesses to engage in E-commerce without complexity is emphasized.
  • Automation and the Cool Factor: The role of automation in High Level and its impact on customer engagement and user experience is explored. The importance of quick responses in customer interactions is emphasized, along with the convenience of managing various business aspects within a single platform.
  • Agencies, Get in the SaaS Game: Shaun and Stacia discuss the positive impact of High Level on agencies and service businesses, highlighting the shift from bespoke work to scalable and patterned business models. Agencies are encouraged to embrace SaaS models to scale their services.

This episode offers a comprehensive view of High Level's potential and its transformative impact on business operations. Listeners are highly encouraged to leverage software and embrace SaaS models for business growth.

Nov 20, 202316:59
AI For Agency Owners: How Social Media Marketing Got Easier!

AI For Agency Owners: How Social Media Marketing Got Easier!

Join Stacia as she engages GoHighLevel's Director of Marketing Chase Buckner in this insightful discussion about the fascinating world of marketing services and conversational AI. They're diving deep into how these tech wonders are transforming how businesses engage with customers.

  • The Shift from Selling Leads to Conversations The old method of selling leads doesn't cut it anymore. There's nothing worse than finding out that the leads you've worked hard to generate are going to waste. The solution? Focus on providing businesses with genuine conversations and booked appointments – that's what they really need.
  • Training the AI Bots AI bots can handle customer inquiries and even schedule appointments. The catch? You need to train them effectively. Imagine having a bot that's sharper than some human responses!
  • Prompt Responses: A Game-Changer Swift and informative AI responses are a game-changer when it comes to customer engagement. Remember those frustrating moments when you visited a website, asked a question, and heard nothing for hours? These bots eliminate that problem.
  • High Level: A World of Customization Chase emphasizes High Level's flexibility. You can choose the features that suit your niche, creating customized services tailored to specific client needs. It's like having a marketing buffet at your fingertips.
  • A Lifesaver for Influencers In the realm of influencers, gaining followers is easy, but converting those followers into contacts is a different ballgame. AI comes to the rescue as influencers can automate messaging, email, and text outreach to engage their audience more effectively.
  • Market Saturation: A Myth Busted Chase dispels the myth of market saturation. With millions of small businesses spanning various industries, there's always room and opportunities for marketing professionals.
  • New High Level Features Chase unveils new features like postcard sending. You can enhance your service offerings and keep them fresh.

In this episode, Stacia and Chase uncover how conversational AI and High Level marketing services are shaking up the marketing landscape. The world of marketing professionals is brimming with boundless opportunities, and effective AI training is key to achieving remarkable results.

Nov 13, 202348:23
Scaling Marketing Agencies with Robin Alex, GoHighLevel Co-Founder

Scaling Marketing Agencies with Robin Alex, GoHighLevel Co-Founder

Welcome to SaaSBusinessSecrets.com Podcast

In today's episode with GoHighLevel co-founder Robin Alex, Stacia Kennedy dives into the world of SaaS agencies and how HighLevel plays a key role in simplifying and growing them.

  • Recurring Revenue Magic: Discover how the secret sauce to success is turning your services into a recurring revenue model. Forget the "one-off" deals and start creating services that generate steady income month after month.

  • Utility-Style Software: HighLevel aims to be the go-to software tool that clients can't live without. It's about becoming an essential part of their business operations, keeping clients happy, and the revenue flowing.

  • What's the Right Price? There's no one-size-fits-all pricing model. It depends on your clients and the value you bring to the table. Smaller businesses may be comfortable in the $100-$300 per month range, while bigger players might be ready to fork out thousands.

  • Automation Nation: Automation is your BFF. Automate as much as you can to save time and reduce the need for manual work. It's all about efficiency.

  • Ask Questions: The power of asking questions can't be underestimated. Want to know what clients need and how to price your services? Ask them! Questions like "What's your cost per lead?" can provide crucial insights.

  • To Scale or Not to Scale: Scaling your business depends on the path you're on. Some can stick to the niche and keep the team small, while others may opt to expand their team or get some outside help for complex services.

  • Productized Services: Making your services look like neatly wrapped products can keep things simple and prevent scope creep. Clients love simplicity.

  • Boundaries & Balance: Entrepreneurs can be all over the place, wanting to try new things. But remember why you started this journey: to regain control of your time and life. No need to start over; keep mastering what you've got.

In this episode, Stacia and Robin cover what you need to know about running a SaaS agency, making HighLevel work for you, and achieving that sweet balance in your entrepreneurial life. Want to learn more? Get access to our free training http://staciakennedy.com

Nov 06, 202337:55
How to Grow Your Facebook Group with Alex S. Elliot
Jan 16, 202052:54
How to Do Affiliate Marketing Without A Website
Jun 30, 201922:03
How To Make Money with Affiliate Marketing For Moms
Jun 30, 201907:53
Nurse Practitioner Makes Money Online 21K in Affiliate Commissions

Nurse Practitioner Makes Money Online 21K in Affiliate Commissions

Learn How this Nurse Practitioner Made $21,000 Online In Affiliate Commissions using The Secret Affiliate Machine Strategy with Super Affiliate Star Alex S. Elliott

Learn how Alex S. Elliot has finally cracked the code with the Secret Affiliate Marketing Strategy to Freedom.

You'll be surprised at some of her secrets to success.

Mindset, Marketing, and Motivation is what you will get by tuning in today!
youtu.be/5ucnfQmTJj0

►My Secret Affiliate Machine
www.SideHustleFunnel.com/sam

►Grab ClickFunnels 14-Day FREE trial + Bonuses
www.StaciaKennedy.com/clickfunnels

►FREELANCER SECRETS
StaciaKennedy.com/freelancersecrets

► More Tools + My Favorite Resources: www.StaciaKennedy.com/resources

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» For more interviews, mindset and social media marketing tips make sure to subscribe: www.staciakennedy.com/yt

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Disclosure - Some of the links here are my affiliate links and I make a commission if you make a purchase with them.
Jun 26, 201938:44
Top 3 Affiliate Networks You Need To Know About

Top 3 Affiliate Networks You Need To Know About

Learn about Affiliate Networks where to find affiliate products to sell. Http://staciakennedy.com
Apr 16, 201907:19
What to Post As An Affiliate Marketing Influencer

What to Post As An Affiliate Marketing Influencer

If you want to position yourself as a leader online and as an affiliate marketing Influencer, here are my 3 types of posts I’ve been focused on. Learn more go to Http://staciakennedy.com
Apr 08, 201911:15
Focus On Building A List For Affiliate Marketing Business

Focus On Building A List For Affiliate Marketing Business

This is what I’m working on this week! Organizing my list of contacts in my email list. Http://staciakennedy.com
Apr 06, 201905:31
High-Ticket Affiliate Marketing Commissions

High-Ticket Affiliate Marketing Commissions

Learn how getting on the phone will help you convert High-Ticket Affiliate Marketing Commissions! Http://staciakennedy.com
Apr 04, 201906:36
How to Make Affiliate Marketing Commissions Using the DM - No matter what business you are in...

How to Make Affiliate Marketing Commissions Using the DM - No matter what business you are in...

Doesn’t matter what business you are in learn how to connect with people using messenger to make sales. No matter what business you are in. Http://go.staciakennedy.com/profileprofits
Apr 03, 201906:56
No Joking Around Publish Every Day
Apr 01, 201906:17
#1 Affiliate Marketing Newbie Mistake and How to Avoid it
Mar 31, 201910:07
How to Make More Money As An Affiliate Marketer
Mar 31, 201915:35
Your Network is Your Net-worth

Your Network is Your Net-worth

If you want to fly with the eagles, don’t hang out with the turkeys! Connect with people in person at live events and you can make money with affiliate marketing by referring your affiliate links to people you meet in real life.
Mar 30, 201907:35
The Affiliate Marketing Business Model
Mar 29, 201919:45
5 Steps to Affiliate Marketing Influencer Status
Mar 27, 201911:15
#SMMW19 Met With My Peeps!

#SMMW19 Met With My Peeps!

I can’t believe I got invited to Social Media Marketing World. My reach is so much bigger than I thought. I learned so much, I connected and created new collaborations. So much to share with you!
Mar 25, 201910:11
What is Affiliate Marketing? 6 Steps to Affiliate Domination
Mar 20, 201911:11
Mindset is Everything
Mar 19, 201908:49
5 Money Making Activities To Focus On
Mar 17, 201910:45
Getting it Done! Accountability made me do it

Getting it Done! Accountability made me do it

Getting it Done! Accountability made me do it. I’m up late and up early. I got a lot done but the one thing I didn’t do was go live or record this podcast. I was scrolling and saw a bunch of colleagues getting it done, so you can hear me whisper in this late night update. Want to learn more about me? Go to: Http://StaciaKennedy.com
Mar 17, 201905:57
Don’t Be A Toe Dipper With Your Online Business!
Mar 15, 201920:31
Stacia’s Origin Story
Mar 15, 201926:42
6 Mistakes Affiliate Marketers Make Starting Out

6 Mistakes Affiliate Marketers Make Starting Out

6 Mistakes Affiliate Marketers Make Starting Out! Avoid these mistakes and if you want to learn more about where to get started go to http://gotfunnels.com/freecourse

Mar 12, 201911:36