Stamats Insights

Some agencies say “NOPE!” when asked to collaborate with other vendors. But Stamats says "YES." Find out why in this week's podcast. Listen now.

Millions of workers have suddenly transitioned to working at home to wait out the coronavirus pandemic. Relationship therapist Megan Bearce, MA, shares tips for maintaining your family relationships when you’re all under stress and cooped up in the same house.

A major hurdle in marketing MBA programs is reaching and engaging busy working professionals. These nontraditional students have specific needs – especially when it comes to preferred communication platforms.

When William and Mary College – Raymond A. Mason School of Business revitalized our Flexible MBA program, we knew we needed to think big (and local) in marketing to prospective students.

Mariah Obiedzinski, Director of Content at Stamats, invited me to the #HigherEdVoices podcast to discuss our data-driven, multichannel marketing approach. Listen now.

How is your academic program positioned in the marketplace? What enrollment potential does it have for the future? In this week's #HigherEdVoices podcast, Patrick Stark, Director of Consulting of Marketing Research, discusses how an academic program demand assessment can help you make revenue-impacting decisions about marketing your programs. Listen now.

Central College, located in Pella, Iowa, will implement a novel tuition pricing standard in Fall 2020. Shedding discounts, their published tuition will be $18,600—far lower than their former listed price. Listen now.

Data is often stored in silos - aka different departments at companies. That can be a problem when you want to make sure your data is accurate across the organization and can create issue when analysis is happening. 

Stamats Account Manager Melissa Chapman discusses this problem with me and shares ideas how  to overcome it in this episode of our Stamats Insights Podcast. 

In this episode of our podcast we are discussing how your team can use email marketing, dailies and different content assets to extend your conference's message.We are sharing tips on:

• finding stories
• sending emails that matter
• workflow

In this Stamats Insight Podcast Christoph Trappe talks with Joyce Neth, VP of audience development at Watt Global Media. She shares how her publications use gated content for 80 percent of all site content.

What's the deal with keywords and SEO? In this Higher Ed Voices podcast, three content experts discuss keywords, writing for events, and the virtuous journey of creating exception digital content. Listen now.

Now that we know what databases are and why marketers should care, let's talk about keeping data clean. That's officially called data hygiene

In this episode of the Stamats Insights Podcast, we are discussing data hygiene as it relates to all types of data, including:

• basic contact information such as name, address, phone, email 
• demographic data such as company size, household income, number of units, etc.

Stamats Account Manager Melissa Chapman tells me that "good data hygiene requires thought and planning to insure that all of your data fields- both contact information and demographic information-  are current and accurate."

What’s the best performing Facebook ad type—single image, carousel, or video? Digital Analyst Andrew Rohlf and Chief Content Officer Christoph Trappe from Stamats discuss the results of reviewing 1 million Facebook ads. What goes into creating a strong Facebook ad that will bring in results? Find out now.  

In this episode of the Stamats Insights Podcast, I'm chatting with Janelle Penny, editor-in-chief of Buildings.com about evergreen content.

Janelle shares tips on how she consistently turns stories relevant to facility managers into articles that have a long shelf life.

In this episode of the Stamats Insights Podcast I’m chatting with Stamats Account Manager Melissa Chapman about what databases are, why the basics are important to marketers and how to start driving results when you structure your databases well.

Find out how demand generation can take your institution’s lead generation program several steps further with a more holistic approach that improves yield. Stamats’ vice president Randy Burge speaks with Mariah Obiedzinski, director of content services, about this important process.

With over 260 million active users every month, brands of all shapes and sizes have no excuse for ignoring the professional social platform LinkedIn. That being said, it's important to understand the different means of engagement that LinkedIn offers. Whether just starting out or a power-user, one key area seems to mystify many on LinkedIn; pages versus groups. Choosing the right one for your brand can mean all the difference for growing followers.

I'm Michael Leonard. This is Stamats Insights.

LinkedIn currently hosts over 26 million companies, and many of them no doubt asked the same question we're about to when first creating their company presence. "Should we choose a page or set up a group?" This might sound easy but I've spent enough time and seen enough examples during my stay on LinkedIn to know that it's not.

So, which is it?

It's important to understand the purpose of each choice.

Groups are meant to serve as a public forum. Anyone can request to join a group and, once approved, can post anything they want. You might see the problem with this right away. While groups provide a vital space for open discussion, that's not always the healthiest option for a brand. Limited moderation tools mean that steering the content is nearly impossible. There's nothing stopping these groups from snowballing into thousands of users; some of which are well-disguised bots that, once approved, can post anything just like anyone else.

A good example of this was on a group I moderated with a niche following. The same issue developed every day. A brand new article published on the company's site and, upon preparing an announcement for the group, I would notice dozens of spam posts that had accumulated the day before.

On the other side of the spectrum, pages serve as an official brand platform within LinkedIn. Only those that are granted permission can post new content, while maintaining the ability for followers to engage through commenting, liking, and sharing. Pages provide analytics for new visitors, post impressions, follower growth, and even analytics for each individual post. 

The networking capabilities shine on a company page, and that's what social is all about after all. The ability to tag individuals as well as other company pages opens up a realm of new possibilities. With groups, only individuals can be tagged, meaning that collaboration or sharing with other companies is limited.

Pages also offer a wide variety of customization, ranging from small to vital. Custom banners appear at the top of the page. Admins can assign hashtags for the page that help potential followers discover the brand. And you can change the image, title, or description of links that you share.

Unless there is a security breach, logging on for the day will never result in precious time being wasted on moderation.

The correct answer to our question is that any respectable brand will have a company page. Brands with time and resources will then find a way to incorporate groups as a secondary means of growing their following.

Once again, I'm Michael Leonard and this has been Stamats Insights. Make sure to read our guide 'How to Build Your Higher Ed Social Media Brand' on stamats.com. Let us know what you think about LinkedIn on Twitter or LinkedIn @stamats, or Facebook @stamatsinc.

It’s yield season! For many in higher education, this is the time when you shift focus from generating and reading applications to convincing admitted students to enroll. It’s a time filled with events, direct outreach to admitted students, and the all-important enrollment deposit reports.

Yield is a complicated animal; the factors that influence a student to choose College A over College B are as varied as the students themselves. It is essential, therefore, for admissions professionals to know why admitted students chose to go somewhere else. In our experience, surveying these students with a non-matriculant study is one of the most – if not THE most – valuable research projects a college can do every year or two.

Digital analyst Andrew Rohlf and chief content director Christoph Trappe review research in this podcast that evaluates 1 million ad impressions on Facebook. Andrew reports that Facebook Messenger ads are currently performing extremely well, with a higher click-through rate and at a lower cost.

In this episode, you’ll hear Christoph and Andrew discuss ways you can maximize this strategy now.

A 2018 report from the Jack Kent Cook Foundation explored the number of transfer students enrolling at 4-year colleges and universities in the US. The researchers found that just 5% of new students at colleges considered to be “most competitive” transfer in from community colleges.

Colleges are missing out on an opportunity to not only increase their graduation rates, but also the diversity of their programs. Grant De Roo joins Mariah Obiedzinski to discuss.

Medical schools can join forces with active social media leaders from within their organizations to grow the school’s brand and encourage more active, relevant engagement across multiple audiences. Jared Johnson, a top 100 digital health influencer, podcaster and keynote speaker who spent his entire 16-year career in healthcare and education joins us to discuss the benefits, when to centralize the brand message, and managing expectations. 

Grant DeRoo's experience in applied higher education research, data analytics, predictive enrollment modeling, and leading expansion strategies in new recruitment markets provides him a unique understanding of how to address institutional needs and enrollment issues through applied research. In our latest podcast, Grant discusses the data behind the connection between unemployment and higher ed. 

Active service members are an important audience among nontraditional students in higher education marketing. While all branches of the military offer financial assistance, it's important to understand the nuances of each program. Effective active duty marketing requires an understanding of the best recruitment tactics.

In this podcast, we're joined by Ali-Reza Rajabzadeh, Area Coordinator of Troy University, for a conversational overview on the facts, methods, and logistics of active service member recruitment.