STANDOUT on LinkedIn

On this episode, Colleen is joined by Wes Michael, President, and Pam Cusick, Senior Vice President of Rare Patient Voice. Rare Patient Voice helps patients and caregivers voice their opinions through surveys and interviews to improve medical products and services. With Intero Advisory, Wes and Pam began their  LinkedIn training in 2018. They have had tremendous success using LinkedIn for their branding, sales funnel, and organic growth.

0:53 Introducing Wes and Pam

3:55 Starting Rare Patient Voice

6:41 Using LinkedIn in the beginning

8:30 LinkedIn coaching since 2018

13:06 Being the face and leader of the organization

16:50 Virtual events during COVID

18:50 LinkedIn versions

20:50 Patient advocacy

21:20 Expanding business overseas

24:30 Time dedicated to LinkedIn

31:55 Get connected

34:51 Outro

Rare Patient Voice

https://rarepatientvoice.com/

https://www.linkedin.com/company/rare-patient-voice/

https://www.facebook.com/rarepatientvoice

https://www.instagram.com/rarepatientvoice/

https://www.youtube.com/rare-patient-voice/

Pam Cusick

https://www.linkedin.com/in/pamcusick/

pam.cusick@rarepatientvoice.com

Wes Michael

https://www.linkedin.com/in/wes-michael-7a17334/

Twitter @wesmichael

wes.michael@rarepatientvoice.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory

Chris McDonell is the President and CEO of McDonell Consulting Group/Sandler Training, a global sales training and consulting firm. Using the “Sandler system,” Chris trains and develops leaders and salespeople so they can excel in their careers. Additionally, he helps organizations avoid hiring mistakes. Colleen and Chris discuss turnover, digital fluency, recruiting pitfalls, marketing content, and the evolving buying process.

0:00 Intro

1:10 Chris’s background

2:00 Focus of leaders

7:15 Cost of turnover

7:48 Recruiting pitfalls— job posting, behavioral interviewing, biases  12:23 Proactive and reactive recruiting

14:54 Sales professionals

17:02 O.C.D. One Contact Disorder

17:49 Digital fluency

24:04 Online content to help buying process

27:10 Selling at large companies

29:10 K.A.R.E. Keep, Attain, Recapture, Retain

31:45 Digital Tools, LinkedIn Sale Navigator

34:34 Connect with Chris

36:06 Outro

Mentioned

https://www.underarmour.com/en-us/

hubspot.com

vidyard.com

business.linkedin.com/sales-solutions

Chris McDonell

https://www.mcdonell.sandler.com

https://www.linkedin.com/in/chrismcdonell/

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory 

colleen@interoadvisory.com

Bryan Howe is a Senior Associate at Sheffield Haworth, a global talent consulting firm based in London. He has spent his whole career working in the recruiting field, so he’s able to provide valuable advice to both employers and job seekers in today’s fast-moving, candidate-driven market. The newest recruiting trends, Zoom, referrals, and LinkedIn's role in networking and job searching are among the subjects Colleen and Bryan cover today.

0:00 Intro

1:10 Bryan Howe’s background

3:08 Latest trends

5:07 Small vs large companies

7:18 Zoom

10:04 Candidate-driven market

10:46 Recruiting with LinkedIn

14:14 Career breaks

17:20 Networking

19:41 Referrals

24:45 Opportunity for a career change

28:55 Sheffield Haworth

30:55 Outro

Books Mentioned

“The Power of One More” by Ed Mylett

“The Alliance” by Reid Hoffman

Bryan Howe

linkedin.com/in/bryan-howe

https://www.sheffieldhaworth.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory 

colleen@interoadvisory.com

What is the most valuable asset to a company? Its people. Jim Cusick, Talent Strategy and Operations Lead at Intero Advisory, talks about the significance of recruiting and establishing relationships on LinkedIn at all times, good and bad. Whether navigating a tight labor market or impending recession,  LinkedIn is a valuable resource for recruiters to make a positive connection with skilled individuals.

0:00 Intro

1:10 Jim Cusick

3:58 The War for Talent

4:46 LinkedIn for recruiting

6:55 Why it’s important

7:46 Seek guidance

9:12 Outro

Mentioned

“How Well Are You Executing Your Recruiting And Retention Strategy?” By Colleen McKenna  https://www.interoadvisory.com/2022/06/recruiting-retention-strategy/

“Winning the War for Talent: Recruit, Retain, and Develop The Talent Your Business Needs to Survive  and Thrive” Book by Chris Czarnik

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

jim@interoadvisory.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory 

Jonathan Oleisky is the President of Kalix Marketing, an educational marketing firm specializing in independent, private, charter, and public schools and institutions of higher education. Jonathan and Colleen discuss how digital marketing has evolved over the years as Kalix marks its tenth anniversary. The use of search engines, market research, Facebook, LinkedIn, paid marketing, and authentic relationship building has led to Kalix's continued success.

0:00 Introductions

1:12 Jonathan’s background

5:50 Ten years of Kalix

9:05 Social platforms and billboards

17:06 Paid campaigns, authentic

20:10 Invest in market research

22:10 Reputation

26:00 Search engines and algorithms

28:36 Is LinkedIn becoming Facebook?

35:25 Closed network

37:14 Security and hackers

44:22 Key takeaways

45:06 LinkedIn success story

47:15 Outro

Jonathan Oleisky

linkedin.com/in/jonathanoleisky

http://www.kalixmarketing.com

Twitter @joleisky

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory 

colleen@interoadvisory.com

Ann Beegle is a leadership coach and certified Working Genius Facilitator. She started her career in politics and non-profits before enrolling in the prestigious Georgetown Leadership Coaching Program.  Following that, she discovered Working Geniuses and became certified to conduct assessments. Ann unpacks the differences between the six geniuses and explains how organizations benefit from being self-aware of their strengths and weaknesses.

0:00 Introductions

2:19 Ann’s background

5:44 Georgetown Leadership Coaching Program

7:46 Working Genius & The Table Group

10:46 20% Personality 80% Productivity

13:58 The 6 working geniuses, WIDGET

18:52 Why it’s important

21:30 Coffee cup analogy

28:18 The Six Types of Working Genius by Patrick Lencioni  

32:08 Connect with Ann

33:30 Outro

Ann Beegle

https://annbeegle.com

https://www.linkedin.com/in/annbeegle/

https://www.workinggenius.com

https://www.tablegroup.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory

colleen@interoadvisory.com

Des McCabe is a licensing expert who has helped hundreds of trainers, business owners, freelancers, and entrepreneurs build their community and credibility. Des has a background in diversity and inclusion training and is originally from Northern Ireland. In this episode, he defines what equality, diversity, and inclusion mean. Des urged Colleen to publish a book since sharing knowledge and skills for free is an important part of establishing a trustworthy reputation. The two also discuss LinkedIn content, personal and professional development, and the significance of kindness in business.

0:00 Introduction

2:20 Des’s background

5:30 Defining equality, diversity, inclusion

8:20 Company culture

11:38 Silo busting, upside-down triangle

12:56 Changing workplace

16:00 Meaningful careers

17:00 Transactional VS relationship

18:00 Kindness and personal development

27:08 LinkedIn

29:45 Licensing

36:00 Writing a book

45:00 Content on LinkedIn

50:06 Closing words

51:45 Outro

Des McCabe

linkedin.com/in/desmccabe

workitout.info/license-your-training-courses.html (License Your Training Course)

diversiton.com (The #1 Inclusion Calendar )

desmccabe.com (Personal Development Exercises)

Twitter @GreatQuotesOn @MyWorkItOut

Mentioned

linkedin.com/in/mrstuartbell

https://www.90minutebooks.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

Lynne Smithpeterr is the Executive Assistant to Don Myers, a Vistage Master Chair, and a client of Colleen McKenna’s. Lynn manages Don's personal LinkedIn profile, which entails a high level of trust and a thorough grasp of Don's character and voice. Even if they know how vital LinkedIn is, many solopreneurs and executives don't have the time or desire to use it; that's where someone like Lynne comes in.

0:00 Intro

1:12 Introducing Lynn Smithpeter

2:35 Lynn’s career

3:38 Utilizing LinkedIn

7:07 Vistage and Don Myers

10:18 Capturing voice

14:40 Working for a solopreneur

20:12 Building brand

23:55 Trusting relationship

29:35 Tips on LinkedIn positioning

32:16 Outro

Lynne Smithpeter

https://www.linkedin.com/in/lynnesmithpeter/

Mentioned

linkedin.com/in/donald-e-myers

vistage.com

https://projectcure.org/about-us/our-team/

https://www.linkedin.com/in/chrisczarnik/

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory

colleen@interoadvisory.com

Heidi Nathanielsz is the Executive Director at Entrepreneurs' Organization (EO) Capital District  New York, a peer-to-peer non-profit membership organization for leading entrepreneurs. Heidi talks about her success on LinkedIn after working with Colleen, who prompted her to revamp her profile and change her job title. Now, Heidi recognizes the exponential value of  LinkedIn and is expanding her network and recruiting new members for EO with ease.

0:00 Intro

1:15 Who is EO

3:38 Heidi’s career path

7:15 Thirst for learning

9:18 LinkedIn training

11:23 Heidi’s profile makeover and title change

16:40 Closed down network

18:05 Building network

23:40 Nancy Drew of LinkedIn

25:30 Personalized messages

30:00 Recruiting

35:50 Next steps in LinkedIn journey

38:45 LinkedIn Sales Navigator trial

40:24 Closing words

41:45 Outro

Heidi Nathanielsz

https://www.linkedin.com/in/heidinathanielsz/

https://www.linkedin.com/company/eocapitaldistrictnewyork/

https://www.eonetwork.org/capitaldistrictnewyork

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory

colleen@interoadvisory.com

Is the number of connections on your company's LinkedIn page underwhelming? Don't be concerned! Why You Need Your Employee’s LinkedIn Network, a blog post by Colleen McKenna, explains why employees connections are more useful than company page connections. Jim Cusick and Taylor Kimbell offer advice on how to assess your network, find first-level connections, and use LinkedIn intentionally.

0:00 Intro

1:1 Episode with Jim and Taylor

2:08 Key takeaways from blog

5:12 Evaluating network & first-level connections

8:25 Job seekers

11:28 Closing thoughts

12:04 Outro

Blog 

https://www.interoadvisory.com/2022/03/you-need-your-employees-network/

Taylor Kimball

https://www.linkedin.com/in/taylor--kimball/

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

jim@interoadvisory.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

colleen@interoadvisory.com

Instagram: @interoadvisory 

Liza Slavin shares the top five important elements of a strong LinkedIn profile and why it’s important to maintain an online presence. In her role, she views 250-500 LinkedIn profiles a week, making her an expert on personal branding on the platform. If you want to grow your professional network, regularly ensure your profile is professional and up-to-date. 

0:00 Intro 

1:12 Episode with Liza 

2:28 Photos 

3:50 Headline 

4:40 About section 

5:53 Experience 

6:47 Number of connections 

7:55 Reason have great profile 

9:10 Outro 

Liza Slavin

https://www.linkedin.com/in/lizaslavin/ 

liza@interoadvisory.com 

Intero Advisory Founder and CEO Colleen McKenna 

https://www.interoadvisory.com 

https://www.linkedin.com/company/interoadvisory/ 

https://www.linkedin.com/in/colleenmckenna/ 

Instagram @interoadvisory 

colleen@interoadvisory.com

Larry Eason is a Social Impact Strategist, Innovator, and Consultant for nonprofits and social impact startups. Both early adopters of LinkedIn, Colleen, and Larry met eleven years ago through LinkedIn For  Good. They discuss the power of the profile, strategic networking, conveying ethos online, centers of influence, and the right mindset to utilize LinkedIn to its fullest potential.

0:00 Intro

1:12 Introducing Larry

2:30 Bryan Breckenridge & LinkedIn For Good

6:30 Blog post on beginners mind

8:00 Non-profits on LinkedIn

11:12 It’s business not social

12:20 Technology and strategic networks

19:30 Cold connection

25:20 Credibility

29:00 Ethos and telling a story

32:18 Startups VS nonprofits

38:15 Web 2.0

42:00 Long-term relationships

45:00 Non-profits

51:50 Outro

Larry Eason

https://www.linkedin.com/in/larryeason/

Twitter: @easonlw

Mentioned

• https://www.linkedin.com/in/bryanbreckenridge/

• https://www.forbes.com/sites/michaelsimmons/2013/12/03/why-being-the-most-connected-is-a-vanity metric/?sh=4a5897d471a9

• https://www.linkedin.com/company/the-nature-conservancy/

• https://www.linkedin.com/company/national-urban-fellows/

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory

colleen@interoadvisory.com

During the pandemic, Tommie Deaner left her corporate HR job to become the CEO of her own executive coaching company, Tobu Advisors. Tommie recalls the process of crafting an online presence, designing a logo and naming the company, formulating a content strategy, and leveraging LinkedIn to find clients. She says it was intimidating at first, but with a growth and beginner mindset, Tommie has successfully pursued her coaching passion.

0:00 Intro

1:12 Introducing Tommie

3:35 Designing logo

7:00 Leveraging LinkedIn

9:30 Overcoming self-doubt

10:30 Planning quarterly content

12:50 LinkedIn Strategy

14:46 Tools

16:55 Accountability groups

17:50 Templating and batching content

19:36 Value of consistent strategy

22:50 Tips on growth mindset

24:30 Outro

Tommie Deaner

https://www.linkedin.com/in/tommiedeaner

https://www.tobuadvisors.com/

Sarah Bentley

https://www.linkedin.com/in/sarah-m-bentley/

sarah@interoadvisory.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory 

Julie Chmura is the Business Development Director at Elegant Restoration, an emergency and disaster restoration business based in Maryland. Julie and her team are consistently and strategically utilizing their growth mindset by posting content on LinkedIn, growing their network with the right contacts, and are creating a reliable and trustworthy online presence.

0:00 Intro

1:12 Podcast topic

2:31 Starting on LinkedIn

4:18 Training with Colleen

6:48 Content strategy

10:53 Fluid plan

11:23 Scheduling content

14:50 Approach to LinkedIn

16:25 Evolving strategy

21:45 Advice for beginners

24:50 Outro

Julie Chmura

https://www.linkedin.com/in/juliechmura/

http://elegantrestoration.com

Sarah Bentley

https://www.linkedin.com/in/sarah-m-bentley/

sarah@interoadvisory.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory

colleen@interoadvisory.com

Jim Cusick shares a surprising stat— 80% of salespeople have lost or delayed deals due to job changes within an account, another effect of the “great reshuffle”  happening right now. The best way to avoid lost sales due to job changes is to use the Account Mapping feature within Sales Navigator.

0:00 Intro

1:12 Podcast topic

2:40 Account Mapping feature

3:30 Surprising stat

4:06 Great Re-shuffle

6:30 Outro

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

jim@interoadvisory.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory

colleen@interoadvisory.com

Sarah Bentley, Intero Advisory’s Marketing Specialist, explains the benefits of creating a company page on LinkedIn. Even as a sole proprietor, who is the only employee of their business, having a company page on LinkedIn creates credibility and visibility. A great LinkedIn profile serves as a digital handshake.

0:00 Intro

1:12 Podcast topic

1:50 LinkedIn Profile

2:08 Headline, About, Experience

3:22 Logo

4:10 Company page

6:35 Outro

Sarah Bentley

https://www.linkedin.com/in/sarah-m-bentley/

sarah@interoadvisory.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory

LinkedIn is rolling out the newest version of Sales Navigator, so Colleen and Liza break down how these updates will change the user experience. Everything from billing, to names of features, to the look of the homepage is being updated to make this business tool even more powerful!

0:00 Intro

1:10 Sales Navigator

5:37 Auto-generated leads

7:35 Sales preferences and search filters

9:15 Account map

11:12 Billing

12:40 Three versions

15:45 Benefits of Sales Navigator

19:10 Outro

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory

colleen@interoadvisory.com

Liza Slavin

https://www.linkedin.com/in/lizaslavin/

Matt Culloty joins Jim again on the podcast to discuss best practices for digital auditing. Matt is the Web Developer and Founder ProSitely and Intero’s fractional Director of Technology. There are several ways to optimize your digital presence, and it’s a great idea to hire someone to do a digital audit. 

0:00 Intro

1:10 Digital audits

5:08 User experience

7:45 Authenticity

8:46 SEO

11:45 Outsourcing blog writing

15:25 Google my business

22:15 Truth, tool, and tip

27:20 Outro

Matt Culloty

prositely.com

https://www.linkedin.com/in/mattculloty/

Mentioned

Ubersuggest— https://app.neilpatel.com/en/ubersuggest/

Google my Business— https://www.google.com/business/

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

jim@interoadvisory.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory 

colleen@interoadvisory.com

In this short episode, Jim Cusick tells us why following companies on LinkedIn is important in terms of job searching, recruiting, and business development. LinkedIn makes it easier than ever to connect and stay in the loop in real-time by following clients and prospects.

0:00 Intro

1:10 Job searching

2:55 Business development

4:40 Custom insights produced by LinkedIn

5:40 Outro

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

jim@interoadvisory.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory 

colleen@interoadvisory.com

The Great Resignation of 2021 has up to 50% of people switching jobs. In this episode of STANDOUT, Jim Cusick and Liza Slavin share how to optimize your LinkedIn profile to help recruiters find you. Liza shares what makes candidates stand out and how to use the “Open to New Opportunities” button without alarming your current employer.

0:00 Intro

3:06 “Open to New Opportunities” button

4:30 Importance of listing location

6:30 How to be discreet with current employer

8:15 Updating profile, headline, about me

12:30 Narrowing down candidates

14:03 Stand out on LinkedIn

16:35 Truth, Tool, Tip

18:16 Outro

Liza Slavin

https://www.linkedin.com/in/lizaslavin/

liza@interoadvisory.com

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

jim@interoadvisory.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory

Jim Cusick answers the most common question he gets about LinkedIn Recruiter, "How many LinkedIn Recruiter seats do I need?" Jim breaks this question down and explains the difference between passive and proactive recruiting. Hiring talent is a tedious challenge for many companies, so here are some helpful insights, tools, and tips on recruiting.

0:00 Intro

1:12 Episode with Jim

3:05 Do you need LinkedIn Recruiter

4:08 “Open to work” feature

6:16 Insights and data

9:00 Passive VS Proactive recruiting

13:13 Hiring a recruiter

15:10 How many seats do I need

15:42 Truth, tool, tip

18:04 Outro

Tools

https://www.smartsheet.com

airtable.com

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

jim@interoadvisory.com

Intero Advisory 

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

Instagram: @interoadvisory 

Intro Advisory Founder and CEO, Colleen McKenna, reflects on a Wall Street Journal article she read about the evolution of careers in social media. Once a job for interns and entry-level employees, social media managing has gained importance and respect as a career. Colleen differentiates LinkedIn from social media and stresses the importance of training employees to utilize it.

0:00 Intro

3:30 How LinkedIn differs from social media

5:06 Wall Street Article

9:30 Position of social media managers

10:30 Truth, tool, and tip

14:00 Outro

“How Managing Social Media went from a Job to a Career” by Krithika Varagur, Wall Street Journal

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory 

colleen@interoadvisory.com

Intero Advisory Founder and CEO, Colleen McKenna, reads some of her recent connection requests on LinkedIn. The messages range from generic, automated, and unprofessional, to personalized and relevant. She stresses the importance of being unique and human and sending messages that will resonate with the individual on the other end of the message.

0:00 Intro

1:04 Examples of bad messages

6:15 Example of good message

7:05 Be human

9:05 Truth, tool, and tip

9:40 LinkedIn Profile

13:00 Outro

Tool- https://worditout.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory

Liza Slavin is a LinkedIn Coach and Strategist at Intero Advisory who works with CEOs on their  effort, strategy, content, and messaging on LinkedIn. Colleen and Liza discuss recruitment  strategies, personalizing messages and posts, and how they manage unrealistic timeline  expectations. Building a strong LinkedIn network is a marathon, not a sprint.

0:00 Intro

1:04 Conversation with Liza

3:17 Hesitations

6:12 Intentional content

8:20 Recruiting

15:30 Unrealistic expectations

18:00 Messaging that works

19:40 Client success story

23:10 Truth, tool, and tip

26:10 Outro

Liza Slavin

https://www.linkedin.com/in/lizaslavin/

liza@interoadvisory.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory @colleenmc_kenna

colleen@interoadvisory.com

Colleen McKenna and Jim Cusick discuss and speculate the reasons behind the two recent major changes on LinkedIn, the introduction of “Creator Mode” and the crackdown on automated connection requests,  and why they’re welcoming these improvements to the platform. LinkedIn is limiting the amount of rogue and random connection requests, in an effort to limit spam and automation. While cold messages can turn into real business relationships, endless and automated outreach with little to no strategy will no longer be tolerated.

0:00 Intro

2:26 2 major changes on LinkedIn

9:18 Integrity on LinkedIn

9:45 Incident that likely caused crackdown

11:18 Changes in Sales Navigator

15:16 Ignoring connection requests

20:44 Creator mode

27:40 Truth, tool, and tip

32:25 Outro

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

jim@interoadvisory.com

Article Mentioned

https://www.wsj.com/articles/bank-of-americas-merrill-lynch-to-ban-trainee-brokers-from-making-cold calls-11621850400

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram @interoadvisory @colleenmc_kenna

colleen@interoadvisory.com

Sydney Cusick is Intero’s Director of Client Engagement and works directly with clients on their  LinkedIn outreach strategy. An expert on Sales Navigator, Sydney shares her tips and tricks for using the tool to create intentional business connections. By being tactful with specific search filters and hand-selecting who to message, you can start meaningful conversations with the right people and avoid having a large and random network.

0:00 Intro

1:40 Favorite things about Sales Navigator

5:38 Strategies in Sales Navigator

10:05 CRM

14:15 Momentum on LinkedIn

17:08 Philosophy on connecting

20:10 Account mapping

23:38 Automation

28:30 Airtable

33:30 Outro

Sydney Cusick

https://www.linkedin.com/in/sydneycusick/

Tools Mentioned

Sales Navigator on LinkedIn

https://airtable.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory 

colleen@interoadvisory.com

Sarah Bentley, Intero Advisory’s Marketing Strategist, shares more of her favorite digital marketing tools and her content process, ritual, and schedule. Colleen notes that people trust individuals more than companies, so it’s important to personalize content. They also discuss tips for increasing engagement and reaching the ideal target audience.

0:00 Intro

1:03 Conversation with Sarah

3:36 Sarah’s content responsibilities

7:40 Airtable

9:20 Blog posts

12:50 Content from books

13:48 Creating images for content

16:44 Engagement

20:00 Targeting audience

24:20 Company page

25:58 Google analytics

29:05 Third-party posting tools

31:05 Truth, tool, and tip

35:40 Outro

Sarah Bentley

https://www.linkedin.com/in/sarah-m-bentley/

sarah@interoadvisory.com

Tools Mentioned

Airtable

https://airtable.com

Buffer

https://buffer.com

Hootsuite

https://www.hootsuite.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory 

colleen@interoadvisory.com

Colleen McKenna and Sarah Bentley list their favorite digital marketing tools that streamline their workflow and simplify their lives. Sarah is Intero Advisory’s Marketing Strategist and works directly with clients on branding, content, and outreach via LinkedIn. She reveals her number one favorite tool that she can’t live without.

0:00 Intro

1:03 Conversation with Sarah

2:26 Assessing marketing tools

4:52 Canva Pro

9:00 Stock images

11:20 LinkedIn Sales Navigator

12:12 Airtable

17:55 Slack

25:20 Sync

27:00 Iorad

32:24 Grammarly

33:30 Truth, tool, and tip

36:20 Outro

Sarah Bentley

https://www.linkedin.com/in/sarah-m-bentley/

sarah@interoadvisory.com

Tools Mentioned

Canva Pro $12-$110 a month depends on the size of the team

https://www.canva.com

LinkedIn Sales Navigator

https://business.linkedin.com/sales-solutions/cx/18/08/linkedin-sales-navigator

Airtable

https://airtable.com

Sync

sync.com

$5-15 per month

Iorad

https://www.iorad.com

Grammarly

https://www.grammarly.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: 

@interoadvisory

colleen@interoadvisory.com

Colleen McKenna and Jim Cusick discuss one of their favorite topics, followers and vanity metrics. They discuss how to strategically build a network of clients, prospects, and centers on influence on LinkedIn, and distinguish the difference between followers and connections. When analyzing vanity metrics, remember that engagement is much more important than the size of your network. Keep posts appropriate, positive, and celebratory.

0:00 Intro

2:12 Connection VS. Followers

7:40 Size of following and engagement

13:18 Post with lots of traction and attention

16:44 Personal and celebratory posts

18:25 Appropriate posts on LinkedIn and Facebook

21:02 How to get 10,000 followers fast

23:12 “Broetry”

25:30 Staying ahead of the curve

27:25 Truth, tool, and tip

30:06 Outro

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

jim@interoadvisory.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

colleen@interoadvisory.com

Instagram

@interoadvisory 

@colleenmc_kenna

Colleen McKenna and Jim Cusick discuss the challenges of recruiting; challenges like finding a purple squirrel, issues with recruiting firms, and being reactive instead of proactive in the search. Because LinkedIn is a huge database of professionals, it’s one of the best ways to network and find the right person to fill a position.

0:00 Intro

1:58 Why companies struggle with recruiting

8:15 Intentional and strategic recruiting

9:20 Networking

12:26 Hiring a Recruiting Firm

16:18 In house recruiters

18:45 Proactive vs reactive

19:40 LinkedIn is a database

23:40 Difficult positions to fill

30:50 Purple squirrel

32:40 Truth, tool, and tip

35:56 Outro

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

jim@interoadvisory.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

Instagram: @interoadvisory

colleen@interoadvisory.com

On this episode Colleen McKenna and Jim Cusick, Intero Advisory’s Director of Digital Enablement, announce the renaming of the podcast from in:dispensable to STANDOUT on LinkedIn. The new podcast name dials in on what the conversations have been centered on from the start, how to take advantage of LinkedIn. The goal is to give listeners tangible and practical tips to further their careers and grow their networks.

0:00 Intro

1:00 Conversation with Jim

2:14 Reason behind renaming 

2:30 Main goal of the podcast 

4:50 Outro

Jim Cusick

https://www.linkedin.com/in/jimcusick1/ 

jim@interoadvisory.com

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/ 

https://www.linkedin.com/in/colleenmckenna/ 

Instagram @interoadvisory @colleenmc_kenna 

colleen@interoadvisory.com