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The State of CRM (in English)

The State of CRM (in English)

By Ben Bouteille & Matt Engstrom - Tinyclues
Welcome to The State of CRM podcast. We are sharing strategies, innovative techniques, and the best advice from marketers around the world. Interviews, debates, exchanges ... listen to the greatest marketing experts of tomorrow!
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#8 - Enterprise, independent, headless, oh my! What will the future of CDPs look like? w/ Greg Blond
On this episode of the State of CRM podcast, Greg Blond, Director of Partnerships and Alliances at Tinyclues, joins us to talk about CDPs.  CDPs have been a growing trend and a growing area of debate for companies looking to find better ways to structure their data. Tune in as Greg discusses the different players in market and how enterprise brands may be taking greater control of their data strategy in unexpected ways.
33:42
May 11, 2021
#7 - How Costa Cruises has adapted to the new world of travel - Stefano Pinzani, Consumer Marketing Director, Northern Europe
Customer centricity + agility are the ingredients to success for Costa Cruises. Join us for an interview with Stefano Pinzani, Consumer Marketing Director for Northern Europe at Costa Cruises, as he shares how he and his team have adapted to the new world of leisure travel, shares his perspective on what the future holds for travel, and what he has learned in the last year during the global pandemic.
32:00
May 4, 2021
#6 - Pitfalls of Batch and Blast
In this episode, we are explaining why Batch & blast are bad for your database and so for your business.   And also providing guidance on how to get away from this wrong strategy.
31:51
April 27, 2021
#5 - How B2C CRM practices will evolve over the next 5 years? - feat. Richard Jones, CMO Cheetah digital
In this episode with Richard Jones, CMO at Cheetah Digital, we cover a lot of ground about CRM.  Establishing where it actually starts and ends, we also chat on balancing business needs and customer-centricity.  The evolution of loyalty programs and their impact on customer journeys, but most of all, we also talked about how the 1st party and 0 party data are the most valuable asset for marketers to be successful in the years to come!
27:57
April 20, 2021
#4 - How to level up your CRM strategy?
CRM isn't just about data, or insights, or tech, or activation.  A great CRM program enables a business to build a customer-centric marketing strategy that is effective, transparent, measurable, and scalable.  Discover how you can advance your own CRM marketing strategy.
37:50
April 13, 2021
#3 - Be Customer Centric and Deliver for Your Business
Welcome to this new episode of the State of CRM Podcast.  I'm Ben Bouteille and I'm here with Matt Engstrom. Today, we are going to talk about the #1 focus for any customer marketer, and that's building a customer-centric marketing strategy. how can you better deliver on your business goals through a customer-first approach?
29:43
April 6, 2021
#2 - Is personalization through automation the silver bullet it's made out to be?
This week we take a step back to think about one of the biggest trends in CRM Marketing, and that's personalization through automation. Is it the silver bullet it's made out to be?
27:34
March 30, 2021
#1 - All things unsubscribes and some potential new ways marketers can look at the metric.
Today, we are super excited to launch our first episode in the series. I'm Matt Engstrom and I'm with Ben Bouteille and today we are going to talk about all things unsubscribes and some potential new ways marketers can look at the metric.
27:21
March 23, 2021