Welcome to The State of CRM podcast. We are sharing strategies, innovative techniques, and the best advice from marketers around the world. Interviews, debates, exchanges ... listen to the greatest marketing experts of tomorrow!
On this episode of the State of CRM podcast, Greg Blond, Director of Partnerships and Alliances at Tinyclues, joins us to talk about CDPs.
CDPs have been a growing trend and a growing area of debate for companies looking to find better ways to structure their data.
Tune in as Greg discusses the different players in market and how enterprise brands may be taking greater control of their data strategy in unexpected ways.
Customer centricity + agility are the ingredients to success for Costa Cruises.
Join us for an interview with Stefano Pinzani, Consumer Marketing Director for Northern Europe at Costa Cruises, as he shares how he and his team have adapted to the new world of leisure travel, shares his perspective on what the future holds for travel, and what he has learned in the last year during the global pandemic.
In this episode with Richard Jones, CMO at Cheetah Digital, we cover a lot of ground about CRM.
Establishing where it actually starts and ends, we also chat on balancing business needs and customer-centricity.
The evolution of loyalty programs and their impact on customer journeys, but most of all, we also talked about how the 1st party and 0 party data are the most valuable asset for marketers to be successful in the years to come!
CRM isn't just about data, or insights, or tech, or activation.
A great CRM program enables a business to build a customer-centric marketing strategy that is effective, transparent, measurable, and scalable.
Discover how you can advance your own CRM marketing strategy.
Welcome to this new episode of the State of CRM Podcast. I'm Ben Bouteille and I'm here with Matt Engstrom.
Today, we are going to talk about the #1 focus for any customer marketer, and that's building a customer-centric marketing strategy. how can you better deliver on your business goals through a customer-first approach?
Today, we are super excited to launch our first episode in the series. I'm Matt Engstrom and I'm with Ben Bouteille and today we are going to talk about all things unsubscribes and some potential new ways marketers can look at the metric.