“Status of___” an Abbi Agency podcast dedicated to the current state of the integrated fields and areas we specialize in. Each episode we speak to one of our ever-curious, multidisciplinary team members about their field, their life and the projects that inspire them.
Today we are taking a look at the status of destination marketing in 2021. To set the stage, 2020 started out as a year filled with hopes and aspirations of world travel and Aperol spritz on the beach! In fact, according to Bloomberg, the global airline industry was projected to hit an 11th straight year of record flights. That is until COVID came in and drop-kicked us right in the face. Seemingly overnight, everything stopped. People found themselves facing a new world with serious issues to adjust to and no real roadmap. As we cautiously moved forward, our agency found influencers instrumental in many ways. In fact, we found them so beneficial that we decided to put out an e-book! (available here)
To explain more about this endeavor and to share her thoughts, we are joined by award-winning Public Relations specialist, Forbes contributor and, cofounder of The Abbi Agency, the one and only Abbi!
Today on the show we are taking a look into Public Relations and exactly what that is and how it can work for you.
Public relations is a broad term, the theory, in practice, has always been about telling your brand's story to increase awareness and improve reputation. Public Relations spans an array of strategies and tactics that can seem confusing at times, here to help us take a deeper dive into Public Relations, is our PR attaché Ashely Brune, MA, APR.
As we social distance, various industries across the country suffer due to COVID-19. One of the hardest hit has been the tourism industry and the cities they represent.
Carl Ribaudo from SMG Consulting joins us to talk about the various strategies DMO's can implement moving forward!
This episode is dedicated to the people’s agency, the anti agency- Us! We recently underwent a whole rebrand and Connor, Senior Designer here at The Abbi Agency is here to talk about this brainchild that the design team has put their blood sweat and tears into.