We track down healthcare industry experts and "gurus" and learn ONE thing from them that we can immediately apply to our personal or professional lives. The focus is on growing a successful practice by being extraordinary - just like the people we interview! More about the host atDrstevevargo.com
In this episode, Bill Gerber shares his insights on the office design of the future from a retail and design standpoint. Bill is founder and CEO of OMG (Optical Marketing Group) and Contentlinq, specializing in retail and design of optometric practices, digital signage and software/app development.
In this episode, Dr. Jennifer Stewart shares advice on how to market a sports vision specialty. Her story is one of persistence and diligence and not giving up. The lessons she shares can apply to any specialty you're interested in adding to your practice.
In this episode, I ask Dr. Ryan Gustus (co-founder of lensquote, a software platform designed to increase in-house contact lens sales) what strategies he suggests for keeping more contact lens sales in-house.
Dr. Rick Peterson owns three practices in the Chicago area. He specializes in binocular vision and focusing disorders and one of the treatment options he offers patients is Neurolens. In this episode I ask Dr. Rick Peterson how he overcomes “healthy skepticism” when presenting new technology to patients, in particular Neurolens.