In this podcast we will examine how to use Purpose as a tool in our businesses and our everyday lives.
My lifetime work has been to understand the connection between intention and action.
I also run a real life business in measuring customer service and helping improve it in business. Purpose is the secret weapon, and it can be used just as affectively on ourselves, as it can with businesses.
I hate being in the offices and just want to be surrounded by people, except when I’m cycling or skiing - then - alone is good.
What's the purpose of customer surveys?
If you think it's to measure customer service you may want to re-consider.
Surveys measure what the customer thinks they thought.
Those thoughts can be wrong, and more importantly, they don't measure what makes you money.
There are 6 steps to making the move up from just selling on price.
The usual strategy is to get establishing in the market and move up. But there's more to it than that, and making the move may be the opposite of the traditional process.
This episode covers the sixth is required for any company to move from selling based on price through to selling based on value through to selling based on brand. The sixth step is purpose, and it becomes the North Star for the other five steps.
Judgement is a beautifully efficient evolutionary tool to help us make quick decisions. But it can get in the way of the "right" decision.
Unlike most species, we have the benefit of also having a conscious mind which can override the sub-conscious.
You may be hungry, but resist that piece of cake. Your conscious mind can resist the urges.
And so it is in the rest of your life and business.
The future of customer service is about intention. At the moment all service related inquiries, especially for machines are focused on answering questions. In the future computers will be able to judge your purpose and intention of a call or of an interaction. This will open the floodgates for next to instant servicing and hugely improved consistency and delivery of customer service
What's the difference between purpose and meaning in a business environment, and does it really matter.
Purpose is made.
Meaning is processed.
In this episode I'll be looking how the difference manifests in our personal lives as well as our business lives.
In terms of business I'll be looking at how it shows up in Companies like Google and how it will affect YOUR customers and staff.
In this episode we look at how to sell with meaning.
We all know you should sell with Features and benefits, but I'll suggest switching that around to take it up a notch.
Then we'll take it up another notch by incorporating meaning to the sales process.
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Yes meaning can be found immediately. You just have to look in the places staring you in the face.
This podcast episode helps you find it immediately. No need to look.
Meaning can be found in everyday things and events, there’s no need to fret. Once you find meaning in the smaller things you can start pondering the bigger issues - if you wish
Ali and Todd are under a big tree talking about how they want to continue the fairytale long after the Bachelorette Australia finishes. Some of you will be nauseated by this whole concept. But there's an important message behind all these reality shows. The reality is hard to escape.
Sure the shows are there to sell shampoo ads and fried chicken product placements, but something deep is happening behind the veneer.
Two predictable things happen. One is an observation, and the other is the lesson.
This episode lays out the premise for the whole Podcast series.
In this episode I'll examine the critical role played by Purpose in all lives and all organisations.
Stakeholders and owners are pulling in one direction (often profit).
Staff area after careers, training and a good salary, putting them at odds with the owners.
Customers want the best value, often putting them at odds with both customers and staff.
Having a clearly defined purpose helps drive each of these parties in a similar direction. And the lessons learned also apply to our personal lives.
That’s what this Podcast is about
What is all this living stuff for?
We live; we die right?
We are overwhelmed with the feeling of having to “do something” with our lives.
Some people go through life completely lost, numbing themselves with distractions like drugs, joy, and sadness. Others (and it’s always others), seemingly have it all together.
But our lives will “do” just fine. We don’t need to help our life “do” anything any more than we need to help our lungs breathe. It will happen.
Now, because life has an ending, we try to “do” the most, or least we can.
Sometimes we try to maximise life by being the biggest, best, happiest, richest.
Sometimes we try to minimise everything by maximising solitude, rebellion, or melancholy.
We may even try to rebel and drop out, or just go along with our lives meandering like a cork in a stream. The measurement always seems to be what you are “doing” with you life, and to “get” the most out of it.
BUT WHO SAID THERE HAS TO BE MEANING?
Your life has to have no more meani
September 14, 2018
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