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Nick Warren - StoryHacker

Nick Warren - StoryHacker

By Nick Warren
Have you noticed that people who tell better stories get better lives?

I'm Nick - host of the rough and ready StoryHacker podcast. In 2018, I sold my digital agency. Now, I help leaders craft epic stories around their business, brands and belief. These short, daily podcasts cover story, strategy and copywriting.

Subscribe to join the family, find me at www.storiesmeanbusiness.com, or text @WhatsApp+447976836506.

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414: Show Your Work
You’ve got an irresistible offer, so back it up.
05:17
October 29, 2020
413: I’m Feeling Good
Yesterday, something changed.
03:18
October 28, 2020
412: Why Guy Shows Up at Riverford
This is how ‘blogging’ builds a brand.
05:20
October 27, 2020
411: Do You Have A Pain Accelerator?
This is really just me thinking out loud, but i think it might be useful.
04:06
October 26, 2020
410: Your Problem Is Mostly Air
For some reason, I struggle to learn this lesson.
03:37
October 25, 2020
409: More Disruption
Sometimes we need to circle back around to important ideas.
08:08
October 24, 2020
408: Creating A Shed That Lasts
This is a metaphor ... sort of.
04:51
October 23, 2020
407: The Bridge vs Vikings
Let’s talk about progression in storytelling.
07:09
October 22, 2020
406: This Episode Is A Car Crash
8 minutes of audio you won’t believe.
08:50
October 21, 2020
405: 3 Simple Lessons
Simple and powerful lessons I’ve picked up from my Dad.
04:12
October 20, 2020
404: The Power Of Inconsistency
It may matter now, more than ever.
06:49
October 19, 2020
403: On Pre-suasion by Robert Cialdini
What happens before persuasion?.
06:57
October 18, 2020
402: Have You Fallen?
Yes, but only in the physical sense.
09:59
October 17, 2020
401: Man Needs Difficulties - Jung
As quoted in Ray Dalio’s excellent book, Principles.
04:45
October 16, 2020
400: Entropy
The force we all forget.
06:31
October 15, 2020
399: Composting For Creativity
Following on from 398, today has been better.
03:58
October 14, 2020
398: Today Didn’t Work
Sometimes we make promises that our future selves struggle to keep. That happened for me today.
04:34
October 13, 2020
397: Using Your Complexity
You are more than your brand, so bring it all with you.
04:16
October 12, 2020
396: You’re Slower Than The Ball
Learning lessons from 1977.
05:43
October 11, 2020
395: How I Kickstart Myself
This is how I convinced myself to go running this morning.
05:30
October 10, 2020
394: The Right Way To Get Emotional
Don’t just label it, let them feel it.
06:29
October 9, 2020
393: Getting Off The Treadmill
Let’s get rich slowly.
06:04
October 8, 2020
392: Let’s Be Negative
But not in the way you think?
03:12
October 7, 2020
391: My BIG Lie
Harnessing the power of story.
05:25
October 6, 2020
390: Why Fake News Works
And what it teaches us.
08:32
October 5, 2020
389: This Too Shall Pass
For those of us left behind, life goes on.
05:02
October 4, 2020
388: Storytelling With The Tide
(Not against it.)
05:56
October 3, 2020
387: Don’t Phone The End In
The last bit matters most.
03:32
October 2, 2020
386: My Dad Died Yesterday
This is a very personal podcast. Feel free to skip.
13:05
October 1, 2020
385: A Minute Of Silence For My Dad
But not just for my Dad, for the people you’ve loved and lost and need to remember.
01:25
September 30, 2020
384: The George Strategy
Slow and strong - as Ross Edgley says.
08:54
September 29, 2020
383: You CAN Change
It’s harder and easier than you think.
09:05
September 28, 2020
382: Your First And Most Important Duty
According to Epictetus...
05:44
September 27, 2020
381: The 40% Rule
When you feel like it’s over – it’s not over!
04:10
September 26, 2020
380: Let’s Be Smart About This
Sometimes, ‘story’ is not the answer. Obviously.
04:11
September 25, 2020
379: Profiles AREN’T People
I am becoming perturbed.
04:39
September 24, 2020
378: Troubled Blood by J K Rowling
My thoughts on Strike 5.
05:03
September 23, 2020
377: I got PR wrong
I assumed it was just about journalism, turns out I was wrong.
05:27
September 22, 2020
376: Ruth Ginsberg On Writing
Two simple rules that any of us can follow.
03:33
September 21, 2020
375: The Virgin Queen
Some random thoughts of Elizabeth 1st.
08:34
September 20, 2020
374: Tracking Human Nature
Who would have thought GDPR would make it into this podcast?
07:34
September 19, 2020
373: I Love ‘Difficult’ Clients
Let’s change our viewpoint.
05:34
September 18, 2020
372: The Apple Watch Grind
What most people get wrong about Apple, can help you in your business.
06:02
September 17, 2020
371: Fighting The Addiction
I should really have known better.
07:16
September 16, 2020
370: Sitting Uncomfortably? Good!
If you aren’t uncomfortable, you aren’t growing.
05:26
September 15, 2020
369: The Non-Sales Sales Strategy
This has worked for me for over 20 years.
04:36
September 14, 2020
368: On The Shortness Of Life
I couldn’t resist it.
05:45
September 13, 2020
367: How To Be Happy
It’s easier than it sounds.
04:02
September 12, 2020
366: Level Up With Story
Thoughts on The World’s Toughest Race.
04:47
September 11, 2020
365: Speed Versus Volume
Let’s think a few steps ahead.
04:52
September 10, 2020
364: Money You Haven’t Earned
A different kind of StoryHacker episode.
04:59
September 9, 2020
363: Homeostasis & Storytelling
Thinking out loud, but this is interesting stuff. Very rekevant if you’re building a business, brand, product or service.
07:10
September 8, 2020
362: Fundamental Attribution Error
Let’s improve our model of the world.
05:16
September 7, 2020
261: How Dare You...
I’ve just signed up for a race, but haven’t told anyone else.
06:26
September 6, 2020
360: Your Life Is A Breath
As the Zen Masters might say.
03:07
September 5, 2020
359: My Clients Are Fantastic
I say this to inspire, not to show off!
05:31
September 4, 2020
358: Born To Crawl (Sorry, Bruce)
No ‘Tree-athalons” for me.
06:10
September 3, 2020
357: Dopamine Doesn’t Work
Are you thinking about your business in the right way?
06:45
September 2, 2020
356: Solving Problems
An example of thinking through your clients problems, and moving up the value-chain.
10:00
September 1, 2020
355: Causing Problems
This episode includes my greats ever lapse of memory. Enjoy.
06:25
August 31, 2020
354: When Short-Term Thinking Wins
I started Couch To 5K a couple of weeks ago, and I NEED some short-term thinking.
07:30
August 30, 2020
353: Placing Your Feet
This one is dedicated to Mr Anderson - my sports teacher at school.
05:55
August 29, 2020
352: Storytelling IS Telepathy
What happens when you put a storyteller and their audience in an fMRI machine?
07:47
August 28, 2020
351: Digital Detox Part 3 (What Next?)
I’m making some changes. Here they are.
07:37
August 27, 2020
350: Digital Detox Part 2 (The Reality)
What was it like to be without a phone, a tablet and a laptop for 9 days?
09:31
August 26, 2020
349: Digital Detox Part 1 (The Preparation)
How I planned my 9-Day digital vacation.
08:32
August 25, 2020
348: Insight (Story Foundations)
At the heart of your story – and the main value to others – is the thing that you've learned. The THING you can teach. We all want stories that help us understand, navigate and master the world.  So let's hear your insight.
03:10
August 24, 2020
347: Themes & Callbacks (Story Foundations)
We all live messy, complicated lives... but as storytellers our job is to find the thread that runs through, and follow it.
03:57
August 23, 2020
346: Vulnerability (Story Foundations)
If you want to connect with people on an emotional level, vulnerability is a sign of strength.
03:27
August 22, 2020
345: Gaps (Story Foundations)
Creating gaps or questions in your audiences mind is THE best way to keep them engaged. What happens next?
02:35
August 21, 2020
344: Choices (Story Foundations)
As the story progresses you  take destiny into your own hands through some positive choice. This is a big, important moment in your story.
02:39
August 20, 2020
343: Conflict (Story Foundations)
If there's no conflict in your story – small or large – you'll get no attention.
03:04
August 19, 2020
342: Irrevocable Change (Story Foundations)
One of the elements I look for in any business story, is the point of no return... the moment when you CAN'T go back.
02:22
August 18, 2020
341: Salience (Story Foundations)
The key moments in our stories stand out. Let's use them.
02:28
August 17, 2020
340: Setting Your Direction (Story Foundations)
Before we start telling your story (that means business), we need to know where you are headed.
02:44
August 16, 2020
339: The Story Foundation Series
A tiny short episode to introduce what's coming over the next 10 days.
02:08
August 15, 2020
338: Goodby for Now (Sort Of)
This is the last "live" podcast for a while, as I put away the internet (and my phone) for 9 days. 
04:28
August 14, 2020
337: Making A Memory Palace (How To Read, Part 3)
Here we get to the crux of my problem, and how I’m starting to solve it.
10:23
August 13, 2020
336: The Commonplace Book (How To Read, Part 2)
How I takes notes, create indexes and build a Commonplace Book.
11:29
August 12, 2020
335: What To Read (How To Read, Part 1)
Why I read across disciplines, don’t finish books, and try to focus on the classics.
09:29
August 11, 2020
334: My Dumb Idea
I must stop committing to things when I’m thinking out loud on the podcast.
03:30
August 10, 2020
333: Emotions Build Habits
This is a really useful insight from the book Tiny Habits, by B J Fogg.
06:50
August 9, 2020
332: You Aren’t Thinking Enough
I’m talking specifically to you, here...
05:56
August 8, 2020
331: Why Your Story Beats Marketing
Because the connection to you matters as much, if not more, than the connection to others.
03:39
August 7, 2020
330: Price Is A Lever
I’ve just increased the prices of my consultancy work, here’s the strategy behind the move.
06:59
August 6, 2020
329: Habits, Behaviour Change And Story
Pulling together a few important things that have been rattling around my head.
14:59
August 5, 2020
328: Stakes And Plug-Holes
When things get too much to think about, take heart.
05:14
August 4, 2020
327: My Strategy For August
Look out for the “Accountability” episode at the end of the month.
07:05
August 3, 2020
326: How Many Listeners Do Podcasts Get?
Let’s talk numbers and tactics.
06:30
August 2, 2020
325: Identity Is A Story
Why we’re about to buy a small, uncomfortable, inefficient car - and smile as we do it.
06:07
August 1, 2020
324: Inattentional Blindness
Silly things make me happy, but this was a lovely example of a practical psychological principle.
06:01
July 31, 2020
323: Put Yourself Aside
Why I keep an empty plinth in my Memory Palace.
05:35
July 30, 2020
322: Keep Calm And Stop Telling Stories
Practical advice from one CEO to the rest of us on the value of first impressions.
04:34
July 29, 2020
321: Working Memory Meets The Muppets.
Designing for humans.
06:37
July 28, 2020
320: The Keys To The Hero’s Journey
Final thoughts on The Hero With A A Thousand Faces.
11:10
July 27, 2020
319: Freedom To Live (Hero’s Journey 17)
We reach the end of the journey, and come full circle.
10:04
July 26, 2020
318: Master Of Two Worlds (Hero’s Journey 16)
How can we embody the truth of the journey alongside ordinary life?
09:22
July 25, 2020
317: The Crossing Of The Return Threshold (Hero’s Journey 15)
Coming home may not be easy.
07:32
July 24, 2020
316: Rescue From Without (Hero’s Journey 14)
Plus a word about something that’s been making me uncomfortable.
08:42
July 23, 2020
315: The Magical Flight (Hero’s Journey 13)
It’s time to start heading home.
08:11
July 22, 2020
314: Refusal Of The Return (Hero’s Journey 12)
Should I stay, or should I go?
04:54
July 21, 2020
313: The Ultimate Boon (The Hero’s Journey 11)
What’s this all been for?
08:27
July 20, 2020
312: Apotheosis (Hero’s Journey 10)
It’s time to die, and be reborn.
08:01
July 19, 2020
311: Atonement With The Father (Hero’s Journey 9)
We arrive at the centre of the hero’s journey.
07:51
July 18, 2020
310: Woman As Temptress (Hero’s Journey 8)
The weakest part of The Hero’s Journey contains a powerful idea - that we can all plot ourselves on this road.
06:09
July 17, 2020
309: Meeting With The Goddess (Hero’s Journey 7)
Is the hero worthy?
06:26
July 16, 2020
308: The Road Of Trials (Hero’s Journey 6)
The ego is not yet dead, what’s a hero to do?
06:14
July 15, 2020
307: Belly Of The Whale (Hero’s Journey 5)
To be reborn, the hero must first die.
03:51
July 14, 2020
306: Crossing The Threshold (Hero’s Journey 4)
Pushing through the pain.
04:38
July 13, 2020
305: Supernatural Aid (Hero’s Journey 3)
Things are getting serious on the hero’s journey.
04:27
July 12, 2020
304: Refusal Of The Call (Hero’s Journey 2)
What do Ned Stark and Neo have in common?
05:20
July 11, 2020
303: The Call To Adventure (Hero’s Journey 1)
Taking the first step in Joseph Campbell’s Hero’s journey, with something that’s very relevant to business.
06:15
July 10, 2020
302: Mapping Out The Monomyth (Hero’s Journey 0)
Before we start down the path of The Hero’s Journey, it’s useful to map out the path before us, and it’s relevance for business.
05:12
July 9, 2020
301: The Hero With A Thousand Faces
First in a series celebrating the defining book by Joseph Campbell.
06:05
July 8, 2020
300: What’s Coming?
Some notes about the future of the podcast.
09:17
July 7, 2020
299: StoryHackers Meet Deadlines
#deadlines #storyhacker #299 Of all the rules about writing, this is the one I had taped to my wall as a teenager. “Writers meet deadlines.” I’m head down on a big project today. Have fun.
06:21
July 6, 2020
298: A Fundamental Force
Smart people swim with the tide.
07:22
July 5, 2020
297: Getting My Arse Kicked Again
This too shall pass.
04:33
July 4, 2020
296: Contrary To Popular Belief
It’s easier to stand out from the crowd if you’re headed in a different direction.
06:30
July 3, 2020
295: How Are You Different?
If you aren’t different, you don’t exist.
05:20
July 2, 2020
294: Mission Accomplished
Let’s stop and smell the roses.
05:00
July 1, 2020
293: From The Ground Up
More on thinking from First Principles.
06:21
June 30, 2020
292: Second Order Thinking
Plus some thoughts on The Last Of Us, Part 2.
09:49
June 29, 2020
291: The Narrative Fallacy
What are you missing?
09:19
June 28, 2020
290: Lighting A Fire (Under Myself)
This website development needs to be fast.
06:35
June 27, 2020
289: Insane Stamina
This is the body that Jack built.
04:37
June 26, 2020
288: The Two Ways To Build Your Business
#business #building #strategy To massively oversimplify ... there are two ways to start a business. 1. Create a fantastic product that your customers love and share. 2. Create a fantastic sales engine that successfully sells average stuff. Of course, you want both. Fantastic product and fantastic sales. Me too. But there’s a problem - limited time, money and bandwidth. Business, like life, is all about trade-offs. Of course, no startup is purely one or the other. It’s a spectrum. But knowing which one you’re aiming for can really simplify your life when the going gets tough. #storyhacker #podcast
06:43
June 25, 2020
287: Fooled By Success?
Why we should beware getting caught up in our own success.
06:10
June 24, 2020
286: Eating Big Projects
One mouthful at a time.
06:32
June 23, 2020
285: Who Are You Shooting?
Thoughts on the other kind of story hook...
06:31
June 22, 2020
284: It’s Grandad’s Fault
Dedicated to my Dad, on Fathers Day 2020.
03:16
June 21, 2020
283: Eating My Own Dog Food
#dothework #commit #strategy In yesterday’s post I talked about the value of going deeper, but WHO AM I to talk about that? What am I doing to eat my own dog food? It’s a good question, and the answers in today’s podcast. It’s linked in the comments … I you listen you’ll be a witness 😉. A big goal in 12 months. This type of thing is easy to understand once you realise that the StoryHacker podcast is as much for me as anyone else. When I challenge you – like yesterday – I’m mostly challenging myself.
07:24
June 20, 2020
282: Can You Go Deeper?
If you don’t, you might be toast.
05:30
June 19, 2020
281: Patterns Have Power
Something weird has happened over the last two days...
06:48
June 18, 2020
280: Do You Need To Stop Starting?
#creativity #resistance #strategy Yesterday, I came across the story I started in 2001, after my son was born. It’s good - a rhyming picture book about a kid called Max Loaf, with a runaway imagination. But, I didn’t finish it. In 2004, I worked on it some more, and even got some illustrators interested. But, Nothing really happened. In 2018, I literally had an illustrator living next door- and he created fantastic designs for the whole book. BUT still - when I came across it yesterday, it was just files sitting in a folder. So, what’s the point of this post? Most of us are great at starting stuff. We love the rush, the excitement, the dreams of what might happen. But FINISHING is where the value is, and FINISHING is hard. As Steve Jobs famously said, “real artists ship”. I’ve spent hundreds of hours on Max Loaf, but until I publish the story they may as well never have existed. What value are you sitting on? What do you need to finish? Do yourself a favour. Take a break from kicking anything off today - finish something you’ve started.
05:54
June 17, 2020
279: Three Hundred Days
This is about getting rich slowly.
06:20
June 16, 2020
278: Hungover But Happy
A short, simple message.
02:24
June 15, 2020
277: Casting Your Shadow
Let’s forget vulnerability and talk about anger.
06:20
June 14, 2020
276: Let’s Take A Walk
Are you ready for what’s coming?
07:21
June 13, 2020
275: Your First Principles (Beta Thinking)
#beta #thinking Over the past year, I’ve had the luxury of designing a new business. It’s still early, but one of the wonders has been the chance to start from first principles. I spent twenty years running a web agency with clients around the world, but I never had the clarity that I have now. The podcast below is (beta thinking) about this, but I might also summarise in 9 words. Building business from first principles tells a better story.
11:36
June 12, 2020
274: How I Think About Experience
Sometimes we can look at a complex problem and the solution falls right into place. That comes from experience. Other times, we encounter something new and it doesn’t fit with our preconceptions. That comes from experience too. This the challenge we face everyday. To retain the insight and let go of the dogma. Go do that 😉
06:03
June 11, 2020
273: A Better Way Forward
Four weeks ago I stopped watching the news. No bulletins, no bloggers, no citizen journalists. It was a hard choice to make, but necessary. I needed to take back some mental real estate. But now, I’m coming back. Here's how...
13:54
June 10, 2020
272: Giving Your Story Depth
‪How to be ‘authentic’ in two steps.‬ ‪1. Stop using the word.‬ ‪2. Start being open, honest and vulnerable.‬ ‪Authenticity is like happiness — it’s a side-effect, not a destination.‬
07:47
June 9, 2020
271: Shallow versus Deep
I’ve got a decision to make.
09:46
June 8, 2020
270: How I’m Learning To Focus (Part 2)
Let’s get curious about this. It matters.
05:44
June 7, 2020
269: How I’m Learning To Focus (Part1)
Why powerful focus has a softness to it, and how I’m learning to do it.
05:12
June 6, 2020
268: The Power Of Playfulness
This is one of the ways I pull myself out of the spiral.
09:30
June 4, 2020
267: What’s The Magic Word?
There’s one word that matters more than almost any other - in copywriting and business. This is it.
04:51
June 4, 2020
266: Learn This Lesson
What’s more important than being right?
05:35
June 3, 2020
265: Visualise Your Work
Your Bad Transcript Hey there friends. It's Nick. It's episode 265 of the story hacker podcast now yesterday I suggested that you create like a sketch map of your digital content and it's okay. I know listen. I know you didn't do it don't worry, but I know you didn't do it, but I want to talk about the principle why it matters, you know, and this if you remember is in service to the ran I had a couple of days ago about how how easy it is for us to mistake. The the technical solution to a problem for the solution and how content has become devalued. And why that's nuts. Remember I went on a bit of a rant about that. Anyway, she's me I want to talk about the principle behind creating this sketch map because it's a principle that goes out Beyond content and storytelling what have you and that and it sort of the principal is I guess kind of visualize your work. now if you listen to this podcast for a while, you'll know that I'm sort of weirdly fascinated with lean manufacturing it given given that I've never had a job in manufacturing or indeed or indeed been very lean, but I'm really interested in how those all those companies do efficient work. I got interested when I was running the agency and we were struggling. Oh my God, we were struggling so much trying to trying to get everything done and done well and done on time and all those kind of things and One of the big challenges is of course that you know, if you're building a car, for example, you know and Toyotas always brought up as the company that kind of came up with with lean the lean kind of methodology which is really about getting rid of waste. But if you're building a car is a known process and you know, you're building an X number of these things and you know, you can work out what the best order is to do each part and you can gradually get If the waste from each of those processes not just the physical waste, of course the waste in terms of things like inventory that you don't need in terms of time in terms of motion in terms of you know, all kinds of different different things. There's seven or eight waist depending on who you talk to but it doesn't work so well in knowledge work or the kind of thing where every website is different every, you know web page. It's got different content on it. The story is you know is always different for everybody, right? But but there is there are principles that we can take and one of them is this massively important one which is visualize your work and some of you may remember the edge of your seat Cliffhanger episode where I reorganized my shed and but you know, one of the things about that one of the things about that process is if is if you're real good losing all your stuff. You want it ordered and you want it visible
07:20
June 2, 2020
264: Sketching A Content Map
Yesterday, I was annoyed, but not that helpful. Doing better today. Here’s your Bad Transcript... Hey there friends, it's Nick. It's episode two, six four of the story hacker podcast. And so yesterday going into a bit of a rant, didn't I particularly a rant about content and how, because technology seems hard when we come across a platform that allows us to do kind of link a to B to C to D to E or whatever. I think there's a tendency to mistake that solution for the whole thing. Whereas of course it's the content, your content that is really moving people down your funnel, not the slickness of it. Of course that helps, but I got a bit frustrated. But um, that content was just seen, seen as something you kind of slap into this web page or that web page or that email because we know it's not, you know, it's not because you don't respond to to stuff that isn't relevant to you and you know, it doesn't, doesn't make you feel that you can trust the person that he's saying it. All those kinds of things, you know, it matters. And one thing I didn't really do yesterday, which I should have done properly is start to talk about how we can, we can have a solution to this because the problem is real. And I think one of the difficulties is for most of us it's very hard to hold in our heads all the different touch points we have, all the different bits of content we have around, um, you know, our brand or our business or her individual funnels. And one of the things that I find really helpful because I struggle with that struggle with that too, is to build maps. And of course when I was working with the agency and building, we were building websites. We always start with a map first, just rectangles, just named rectangles. But I still do it now, you know, obviously I have a website, but I also have email sequences that go out. I have the novel side of my business. I have the, um, this, this story hack, a podcast process. You know, I, I've got, you know, I've got maps for things because I want to remind myself constantly what the process is that my, my, you know, users, my prospects, um, you know, those people are going through. And I think if you want to do one really simple thing today to start to get asked since start to get a handle on this, this content stuff, you know, draw a map on the back of a piece of paper or use the front, here's the front of the piece of paper. It's easier. Um, but draw a map of, you know, that starts to to just sort of sketch out all these different places that your prospects can land. Because that's the first step isn't it, to to creating something bigger like a board in your office that is a printout of the webpages or the emails that allows to follow the process to see where people are going, just to make sure that that content is consistent and doing the two things we needed to do. Remember we needed to speak with one tone of voice, speak with our brand, and also move people on to the next thing or bounce them off to something else. This is one of the ways that we help make our stories mean business. Thanks for listening.
03:22
June 1, 2020
263: A Rant About Content
It’s easy to get seduced by technical solutions, but the process is not the person... or the product.
09:20
May 31, 2020
262: DON’T Start At a The Start
A simple lesson to make your stories more powerful.
03:57
May 30, 2020
261: A Lockdown Funeral
A brilliant bit of business advice - that’s not about business.
05:22
May 29, 2020
260: Get Your Image Right
They say that up to 65% of our brains are involved in vision, but where does that leave us StoryHackers. Answer: In a fantastic place. I love images, and weave them through my work and business. Here’s how.
07:43
May 28, 2020
259: Let’s Begin
Starting Is Hard. Whether you are having trouble telling your story or trying to take action, there’s always a reason to wait. Too busy. Too tired. Too … not ready. In this podcast I talk about starting StoryHacker, fighting perfectionism and cutting my own hair. START listening now 😉
09:06
May 27, 2020
258: How We Make Decisions
By reflex, habit and goal...
06:13
May 26, 2020
257: Creating Memorable Content (Pt3)
Let’s get emotional.
13:31
May 25, 2020
256: Creating Memorable Content (Pt 2)
Facts, concepts and meaning.
09:22
May 24, 2020
255: Making Memorable Content (Pt1)
Why the senses matter.
07:51
May 23, 2020
254: Find Your Place (And Live There)
A plant that is often moved cannot grow strong - (badly mangled) Seneca
04:48
May 22, 2020
253: Creating IP From Thin Air
This just happened. Great example of what I was talking about yesterday.
06:33
May 21, 2020
252: Name Dropping
But not how you might think.
05:21
May 20, 2020
251: Let’s Get Silly
RIP Fred Willard - thanks for all the laughs.
05:14
May 19, 2020
250: A Week Without Stories
It turns out that not news’ really is ‘good news’.
05:30
May 18, 2020
249: Why You Need To Go Deep
You’ve got REAL EXPERTISE... how are you going to show it?
06:03
May 17, 2020
248: Will Anyone Read My Story?
Great question- here’s the answer.
06:51
May 16, 2020
247: What’s Your Position
For some unknown reason we forget this basic idea.
04:50
May 15, 2020
246: The Wrong Kind Of Magical Thinking
Today I’m grumpy and angry.
06:53
May 14, 2020
245: Taking A Break From Breaking News
And making some space for other stuff.
05:53
May 13, 2020
244: What I Didn’t Tell You Yesterday
A Brief Interlude
05:03
May 12, 2020
243: Inspiration Is The Servant Of Work
Not the other way around.
03:58
May 11, 2020
242: Leaving Things Out
... In The Last Of Us.
05:09
May 10, 2020
241: Perfection Is The Enemy
As I’ve recently demonstrated.
05:09
May 9, 2020
240: Your 90-Second Story : Part 5
Exclusive training from Nick Warren
16:11
May 8, 2020
239: Your 90-Second Story : Part 4
Exclusive training from Nick Warren.
20:10
May 7, 2020
238: Your 90-Second Story : Part 3
Exclusive trains from Nick Warren
24:32
May 6, 2020
237: Your 90-Second Story : Part 2
Exclusive Training from Nick Warren
13:44
May 5, 2020
236: Your 90-Second Story : Part 1
Exclusive training from Nick Warren.
15:43
May 4, 2020
235: The Epic Mindset
The galvanising effect of epic goals.
05:59
May 3, 2020
234: Can Story Help You Exercise?
I’ve been exercising every day for 4 weeks, and I just learned something.
05:32
May 2, 2020
233: Flow Is A Signal
Yesterday was a busy day.
05:02
May 1, 2020
231: Red Dead Redemption 2
What if you can’t go back?
06:17
April 29, 2020
230: Let’s Talk About What Your Story Is For
Plus a special announcement.
06:25
April 28, 2020
229: This Podcast Is My Thinking System
Get yourself a thinking system. I highly recommend it.
06:14
April 27, 2020
228: Standing Up For Something
Subscriber only episode.
05:20
April 26, 2020
227: What Are You Standing Against?
The journey continues...
03:50
April 25, 2020
226: Why Stories Get Us To ACT!
This is how my mind works.
03:31
April 24, 2020
225: The Second Sixty Seconds
I think there’s an opportunity here.
04:45
April 23, 2020
224: The Final Level
What’s the real key to telling better stories?
08:45
April 22, 2020
223: The 2nd Level (of telling better stories)
Let’s go beneath the surface.
05:05
April 21, 2020
222: It Ain’t Supposed To Be Easy
And if it is, it’s not worth much.
03:40
April 20, 2020
221: Build Your Pitch (with a diagram)
Subscriber only episode.
05:02
April 19, 2020
220: You Can’t Eat Your Principles
Subscriber only episode.
08:03
April 18, 2020
219: You can Zag. I’m Zigging.
Had a lovely moment of clarity, yesterday.
08:04
April 17, 2020
218: Why Mission Statements Suck And Manifestos Rule
(I’m just saying).
07:56
April 16, 2020
217: Story = Understanding & Influence
From my manifesto.
04:53
April 15, 2020
216: Saying ‘Goodbye’
The paperwork wasn’t really paperwork.
08:41
April 14, 2020
215: Funny Lumpy Stuff
I’ve been on lockdown before.
08:59
April 13, 2020
214: Happy Easter
Simple.
04:36
April 12, 2020
213: One Hundred Days Of Meditation
The truth about my experience and the value about not getting good.
09:04
April 11, 2020
212: Value Proposition versus Story Proposition
It’s worth understanding the difference.
02:30
April 10, 2020
211: The Power Of Unfinished Business
Creating content with Dopamine in mind.
05:07
April 9, 2020
210: You’re Too Passive
If you’re business writing sucks, this may be why.
02:47
April 8, 2020
209: Why You’re Wired To Detect Change
Reading books and taking names.
09:03
April 7, 2020
208: Survival Of The Fattest
For the first time in my life being ‘cuddly’ looks like an advantage 🤣
06:04
April 6, 2020
207: The Power of Disney Plus
We didn’t hold out for long.
02:37
April 5, 2020
206: Why Changing Your Mind Is Good
A weird thing to be thinking on a Saturday, but there you are.
04:59
April 4, 2020
205: Your Belief Chain
What are the 3 beliefs your prospects need to hold in order to value and purchase your product or device?
08:13
April 3, 2020
204: Thinking In Systems
Are you thinking about your business the wrong way?
09:28
April 2, 2020
203: Your Copy Is Your Strategy
Writing Is Thinking.
06:10
April 1, 2020
202: If You Aren’t Testing You’re Guessing
Professionals never assume they’ve done their best work. Here’s why.
10:38
March 31, 2020
201: The Foundation Of Every Great Business
It’s a Monday morning, and I’m sitting down to write some copy. #excited
04:49
March 30, 2020
200: Is Your Business A Garden?
3 Things I’ve done since Friday (Subscriber Only)
09:13
March 29, 2020
199: Too Much Material?
Why the power of your story is in the edit. (Subscriber Only Episode)
06:33
March 28, 2020
198: Courage In The Face Of Courgettes
Banishing a demon of 28 years.
10:02
March 27, 2020
197: My Invoices Sucked (Until 2 Days Ago)
If your brand is more than skin deep, prove it.
07:41
March 26, 2020
196: The CV Story Is Broken
The reason lockdown is a struggle.
06:18
March 25, 2020
195: Making Friends With Anxiety
Warning: Don’t take mental health advice from your copywriter.
08:24
March 24, 2020
194: DON’T Talk To Me That Way 🙄
It’s not your fault... but now is your chance to change.
06:32
March 23, 2020
193: Become Your OWN Client
This is why I get up at 6am.
07:15
March 22, 2020
192: Are You Cutting The Wrong Way?
I did it for 10 years.
04:39
March 21, 2020
191: It’s Time To Unclench
Let’s take a breath and see what we have.
03:27
March 20, 2020
190: Your Choice Is Simple
Pleasure consumes us. Work strengthens us. Let us choose.—– Charles Baudelaire.
05:16
March 19, 2020
189: How I Just Changed My Profile
A practical example of what I talked about yesterday.
07:19
March 18, 2020
188: Coronavirus - 3 Business Actions
The three things I’m thinking about right now.
09:19
March 17, 2020
187: Are We Worthy Of Our Grandparents?
I guess now we find out. Together.
05:21
March 16, 2020
186: StoryHacking Highlander
“Ay blossom, I will.”
07:24
March 15, 2020
185: Life IS NOT On Pause
Subscriber only episode.
05:31
March 14, 2020
184: We’re All In This Together
Let’s tell ourselves a BETTER story.
03:27
March 13, 2020
183: Label With Care
Why do labels matter? Here’s why.
06:59
March 12, 2020
182: Telling A Better Career Story
Got a weird career path? Start looking at themes.
04:38
March 11, 2020
181: The Story Virus 🦠
Less fatal, but WAY more infectious.
06:32
March 10, 2020
180: Being Up Front About PRICE!
Something switched for me last week.
05:33
March 9, 2020
179: The Swiss Army Knife Of Content
A short podcast about a diagram.
06:12
March 8, 2020
178: Hold Fast, Something’s Coming
It’s better to work hard then be good. And I’m a good example.
06:07
March 7, 2020
177: Manufacturing Laughter
How I started learning to be funny (two weeks ago).
07:05
March 6, 2020
176: What Happened To Thomas Power?
Welcoming our first ever guest voice on StoryHacker.
05:32
March 5, 2020
175: Using Your Darkness
Conflict leads to drama, drama to attention.
04:05
March 4, 2020
174: Add A Twist To Your Business Story
Referencing The Sixth Sense, The Usual Suspects, Steve Jobs and The Insider.
06:10
March 3, 2020
173: StoryHacking Emma - The 2020 Movie
I just want to talk about one brilliant thing.
05:06
March 2, 2020
172: Why looking to your foundations can build insight and opportunity
My day has been neurones and synapses. What about yours?
05:07
March 1, 2020
171: Why The Bad Stuff Is Easier To Believe
Subscriber Only Saturday Episide
02:44
February 29, 2020
170: The Power Of Fast Feedback
My first speech got given yesterday - very exciting stuff.
03:52
February 28, 2020
169: How To Fix Your Flabby Writing
The right way to kiss someone.
05:09
February 27, 2020
168: It’s Not You, It’s Me
The biggest single mistake I see on peoples LinkedIn profiles.
04:18
February 26, 2020
167: Memorising Your Speech
A few words about the loci technique.
07:39
February 25, 2020
166: The Joy Of Talking Out Loud
I’m loving this.
05:20
February 24, 2020
165: Storyhacking ‘The Society’ on Netflix
A ‘Subscribers Only’ Episode.
04:41
February 23, 2020
164: We’ve Just Watched The Incredibles
Love it. Love it. Love it.
04:26
February 22, 2020
163: Activating Your Artist
What we’re doing this afternoon.
04:18
February 21, 2020
162: Jokes That Aren’t Funny
And done that are.
06:35
February 20, 2020
161: My Mate George Is Ninety-Nine
He cracked success a long time ago.
04:57
February 19, 2020
160: Why Saying “No” Triggers “Yes”
Why I’ve made a habit of turning down big bits of work.
06:31
February 18, 2020
159: Why I’m Adding A New Service
The Other Way To Build A Product
03:15
February 17, 2020
158: Shut Your Trap
Compartmentalisation. Ridiculous word. Foundation skill for mental health. (Note. Do not take mental health advice from storytellers)
06:46
February 16, 2020
157: Enjoying The Depths Of Hell
Or at least, Lucifer...
07:30
February 15, 2020
156: It’s ACTUALLY Happened!
12 months is too long, but I’ve got a good feeling.
04:39
February 14, 2020
155: The Corona (Mind) Virus Is Spreading
And it’s affecting the health of my teeth.
06:03
February 13, 2020
154: Is This Thing On?
A small step in the right direction.
04:39
February 12, 2020
153: Is Your Tagline Screwing You?
Slight rant.
06:06
February 11, 2020
152: The Testing Mindset
Don’t panic. I’m fine.
03:27
February 10, 2020
151: Do You Have An Alter Ego?
There is this book I’ve been reading…
04:33
February 9, 2020
150: What I’ve Learned So Far
It’s more than bloody-mindedness.
05:39
February 8, 2020
149: The 3 Circles Of My USP
The question is, what are your circles?
05:07
February 7, 2020
148: Farewells and Funerals
This episode is dedicated to Allen Stanley Hill.
04:01
February 6, 2020
147: The Agony Of The Full Length Mirror
My first yoga class - like a blimp crashing to earth 🤣
03:20
February 5, 2020
146: You Rebel Scum
Beware the power of the hat.
05:33
February 4, 2020
145: Why I’m Like James Bond
Spoiler. It’s NOT what you think.
04:40
February 3, 2020
144: Why I DON’T Write Sentences
Grammar nazis should skip this one.
03:41
February 2, 2020
143: Bios With Bite
How to turn your profile from flat to fascinating.
03:00
February 1, 2020
142: 30 Days Of Meditation
Am I noticing a difference? Yes ... noticing is what it’s all about.
03:12
January 31, 2020
141: The Cheap First class ticket 🎫
How long does it take to make £15?
04:02
January 30, 2020
140: Don’t Wait For Genius
I haven’t, obviously.
04:17
January 29, 2020
139: Are You Making A Client’s Life Difficult
Good - because that’s an opportunity to do better.
03:46
January 28, 2020
138: I’m A Grumpy Old Fart
It wasn’t like this in my day. .
06:22
January 27, 2020
137: Why I Cut Myself Into Pieces
Don’t panic. It’s not for the reason you think.
04:23
January 26, 2020
136: Cheesecakes Don’t Screw Up Themselves
There comes a time to stop thinking. Maybe it’s now.
03:23
January 25, 2020
135: Good Writing Doesn’t Mean Good Spelling
I love spellcheck - but it doesn’t always work.
04:23
January 24, 2020
134: Why I Have The Body Of A God
It’s true, but there’s a problem.
06:59
January 23, 2020
133: What’s The Most Important Word In Copywriting?
You should know.
05:50
January 22, 2020
132: Storytellers Are Drug Dealers
But it’s okay - you already have them on you.
05:37
January 21, 2020
131: Should I Do This?
I’m seriously asking.
05:00
January 20, 2020
130: How To Save Yourself £995 👊
Be your own StoryHacker at www.storyhacker.tv.
02:59
January 19, 2020
129: 5 Days Ago This Didn’t Exist
A behind the scenes look at the creation of Thomas Power’s legend.
09:21
January 18, 2020
128: What Is Self-Respect Worth?
This snowball is starting to roll.
03:33
January 17, 2020
127: How To Generate Trust From Nothing
No one will buy from you without trust - so how do you get it?
05:37
January 16, 2020
126: I’m In Creative Limbo
Waiting for feedback is the worst.
04:05
January 15, 2020
125: How To Make Yourself Really Uncomfortable
It only takes 5 minutes.
04:10
January 14, 2020
124: Are You As Guilty As Me?
Today is an anniversary for me, and a reminder that I need to challenge the things that I’m told.
07:03
January 13, 2020
123: Why Podcast Daily?
WHAT Is This Conversation We’re Having? A few thoughts on the value of doing this daily, and the trade-offs of authenticity versus skill.
04:33
January 12, 2020
122: Did you spot the thing I missed yesterday?
What can John Wyndham teach us about world building in business?
05:29
January 11, 2020
121: Why Your Website Still Sucks*
*possibly. Spoiler. In 2020, it shouldn’t be because of design or the technology.
05:29
January 10, 2020
120: When The Going Gets Tough, Try This
It’s been a rough 24 hours. Little sleep. Mind in turmoil. But the thing I started nine days ago is helping.
04:35
January 9, 2020
119: The Muscle We Can’t Afford To Lose
The little bit of wisdom my first real boss shared with me, has made a big difference this week.
05:38
January 8, 2020
118: Why My Wasted Morning Wasn’t Wasted
It usually takes me three tries to do something good. Today is a case in point.
03:44
January 7, 2020
117: How Do We Stop Ourselves From Becoming A Commodity?
I run a business for 20 years, but I didn’t realise this until recently. It’s a big deal.
05:29
January 6, 2020
116: What Lessons Can Business Learn From The Witcher?
We talk curiosity, open loops, and Dracula’s walk up the beach.
05:43
January 5, 2020
115: There Is Always Hope
Today, I hung the picture that the kids gave me for Christmas. There is always hope.
03:56
January 4, 2020
114: Why Meditation Is Like A Bicep Curl
I started a mindfulness practice last month, but I want to share a powerful insight, that has change the way I think about meditation.
04:13
January 3, 2020
113: 90% Of Success Is Stamina
I’m in a reflective mood today, talking about the new funnel I’m building for my Jon Kaine thrillers.
06:07
January 2, 2020
112: Dracula - First Impressions
For me it’s a 7.5 out of 10. Pretty decent for most, but lower than normal for anything involving Stephen Moffat.
03:07
January 1, 2020
111: What Story Will People Be Telling About You In A Year?
A little challenge for the New Year.
05:17
December 31, 2019
110: The End of Star Wars
A few thoughts on The Rise of Skywalker – no spoilers!
04:21
December 30, 2019
109: The last Jedi
A few words about the last Jedi, before we go and see the rise of Skywalker tomorrow evening. (PS. I had a bottle of wine before recording this.)
05:28
December 30, 2019
108: Changing My Story On Sugar
A few words about how I’m changing my behaviour, by changing my story.
08:31
December 28, 2019
107: Gavin & Stacey Christmas Special
These characters are our family.
04:19
December 27, 2019
106: The Stories We Tell Ourselves
What I’ve learned playing family games over Christmas.
03:37
December 26, 2019
105: Merry Christmas
And you shouldn’t be listening to this either 😉
00:39
December 25, 2019
104: Don’t Listen To This
Seriously, it’s Christmas!
02:28
December 24, 2019
103: Stories Win Awards
Today I’ve been chatting to Luke Murfitt, of Integrity Cleaners. He just won the Entrepreneur of the Year award here in the UK, and tells a brilliant story.
03:36
December 23, 2019
102: The Majesty Of Midpoints
The only podcast ever to mix Hugh Grant’s and Julia Roberts with The Purge 🤣
04:01
December 22, 2019
101: Light and Shade
A few words about my uncle, who died today. And the recognition that we need our stories to show vulnerability.
04:37
December 21, 2019
100: The ‘Love Actually’ Episode
It’s my favourite movie, but one of the plot lines was never in the original script. But I don’t think the movie would have worked without it.
02:00
December 20, 2019
99: We’re WAY Beyond Features and Benefits
Inspired by my interview with the wonderful Penny Power OBE, let’s talk about the hard work of building a back story.
06:32
December 19, 2019
98: A Story As Old As My Marriage
Why you need to leverage the story behind the story.
08:34
December 18, 2019
97: How To Be George-ous
Today we took George out for a Christmas lunch at the pub ... and got an insight into what makes him so happy. (Apologies for the pauses and coughs - I’m still getting rid of this cold).
04:34
December 17, 2019
96: The Medium Is Not The Message
Marshall McLuhan was right for a while, but he’s not right now. Your story needs to be flexible enough to go anywhere. Book. Audiobook. TEDTalk. Picture book. Et cetera. Et cetera. Et cetera.
04:49
December 16, 2019
95: How Apple Paints a Picture
Something interesting happened at the Apple Store yesterday.
03:15
December 15, 2019
94: The ‘Thank God He’s Lost His Voice’ Episode
No stories because it’s my birthday today. Just making some memories.
02:45
December 14, 2019
93: Why Your Backstory Matters
A continuing riff on why consistently great work matters.
02:45
December 13, 2019
92: The 2 Stories That Matter
By Jove I Think I’ve Got It! The unifying story theory I’ve been looking for has just fallen into my lap.
08:22
December 12, 2019
91: When the Change Comes
This is what three hours sleep does to the quality of my output!
04:44
December 11, 2019
90: If You Can’t Tell Your Story, Who Will?
A few words zeroing in on the pain of people who don’t have core stories.
05:03
December 10, 2019
89: I’m GLUTTED.
Sharing some sad news.
02:32
December 9, 2019
88: Two Stories In Conflict
Am I a man or a ... creature comfort loving softie?
04:26
December 8, 2019
87: The Danger of Cupcakes
I take a metaphor, then beat it to death, in-service of my audience.
05:23
December 7, 2019
86: Your CV is a Problem
A few words about the important difference between “what am I?” and “who am I?”
05:21
December 6, 2019
85: Does Your “About” Page Suck?
A few words on about pages, milkmen in the UK, and the real meaning of ‘fine’.
06:12
December 5, 2019
84: Back to Reality
In 24 hours you can go from the Mount of Olives to the Hampshire countryside. But what can you learn?
05:04
December 4, 2019
83: We’re ALL in the Creativity Business
I talk about what happens when I change my environment.
02:32
December 3, 2019
82: Warren’s Shaft and The Narrative Fallacy.
Today, in Jerusalem, I went down Warren’s Shaft. I kid you not!
05:24
December 2, 2019
81: Details in The Holy Land
We’ve had some beers, and we’re waiting for a tram.
02:06
December 1, 2019
80: Tomorrow’s Fashion Crime!
Tomorrow I’ll be doing something genuinely heinous ... and I’m NOT SORRY.
05:06
November 30, 2019
79: Being Alone Together
This is what I’ve been doing today!
03:09
November 29, 2019
78: The Bleeding Neck Problem
I’ve spent the last two days searching for a bleeding neck… maybe I’ve found it.
04:18
November 28, 2019
77: Failure IS just Feedback 😬
I’ve been back to the drawing board today, creating a 10,000 foot view of Stories That Mean Business. Good fun. Good work. Good Insights.
04:13
November 27, 2019
76: Maybe It’s A Misunderstanding
After Malcolm Gladwell’s talk last night, at the Royal Festival Hall in London, I began thinking about some of the things that have upset me over the past 40 years.
04:34
November 26, 2019
75: 40 Years Later
Tonight I’m back at the Royal Festival Hall, 40 years after my first visit as a wide eyed school kid. #malcolmgladwell
03:16
November 25, 2019
74: Friendship
A few thoughts about guilt, friendship... and a heartfelt happy birthday.
04:47
November 24, 2019
73: The Road Ahead
As it’s a Saturday, I talk a little bit about my future life, and the fun thing that Wendy and I did today.
04:59
November 23, 2019
72: The DEVIL’s Voice
It’s not been a great week for me, and this morning I did a little exercise that really helped get rid of some of the poison in my head.
03:19
November 22, 2019
71: How The Greeks Viewed Time
Sometimes a simple idea can make you look at things in a completely different direction. That’s literally true for this podcast.
02:04
November 21, 2019
70: Zen and the Art of Finishing Strong
Today I finish Zen and the art of motorcycle maintenance – and the last quarter of the book really rocked me.
05:32
November 20, 2019
69: The Easy Power Of Your Origin Story
I spend a lot of time talking about the power of stories, but sometimes, like this afternoon, I really get to see it in action.
02:31
November 19, 2019
68: The Myth Of B2B
A quick chat about story hooks, one line connections, I’m telling Stories That Mean Business.
02:37
November 18, 2019
67: From Comicon
A very short podcast today, from Comicon. Here’s to the story geeks. I’m proud to be one.
01:27
November 17, 2019
66: Uncovering Your Arc
Today I’ve been waging war, listen to the podcast to find out why.
04:16
November 16, 2019
65: Thomas Wolfe was right - You can’t Go Home
I took about a little trip back home to the first house I lived in, and surprising twist they got me a bit emotional.
02:57
November 12, 2019
64: Going Home
Today I’m heading home, back to the house I lived in until I was five years old. I talk about two early memories, and how they are starting to affect the way I tell business stories.
03:07
November 10, 2019
63: What’s Coming Up This Week
I talk about the five Facebook lives I’m planning to do this week, and the fear behind them.
02:33
November 3, 2019
62: Breaking Glass
I talk about my Visit to the opticians, and the broken glass that resulted.
03:36
October 31, 2019
61: Sometimes Stories DON’T Mean Business
I talk about Jack’s driving instructor, and the basic stupid mistake he’s making.
04:21
October 30, 2019
60: I Just Realised Something
60 episodes in, can you believe it? And I’ve just realise something thag made me happy.
05:06
October 29, 2019
59: How I Know I’m Grown Up
It’s been a frustrating day, but hey I’m TRYING to be the grown-up.
04:59
October 27, 2019
58: Who Are You Pretending To Be
A little discussion about the sports psychologist I got to hear yesterday, and the way it’s got me thinking.
05:50
October 26, 2019
57: The Silver - Bloody - Lining 🤣
I talk about the upside of having ball-achingly slow Internet.
02:07
October 25, 2019
56: Far Cry: New Dawn
A really short podcast today, because I’m just sitting down to play far cry new dawn.
02:00
October 22, 2019
55: When NOT to use Stories
I talk about the times when you don’t want to use stories, and the struggle I’m having creating my hook/core message.
04:31
October 21, 2019
54: Where The Ideas Come From
Yesterday I had a little idea for my post-apocalyptic fiction story, and I talk about it here.
09:05
October 20, 2019
53: A Confession
I talk about the time I blagged my way through a police interrogation.
03:27
October 19, 2019
52: Life goes on ... literally
A couple of thoughts about the funeral I was out yesterday, and the power of stories to heal.
03:48
October 18, 2019
51: How Fortnite Opened A Black Hole-Sized Loop
I talk about my experience playing Fortnite, my epic (haha) victory, and my subsequent retirement. But more importantly, I talk about how open story loops can build your business.
05:49
October 16, 2019
50: Valuing The Thing You’re Good At
I’ve been working on my 3rd novel, and after a while away I’ve realised something - its bloody good.
03:01
October 15, 2019
49: The Humanity of Screwing Up
Nick talks about screwing up on video, spelling mistakes, and the value of authenticity over perfection.
04:14
October 14, 2019
48: Let’s Try Doing One Thing at Once
This week I’ve been reading the Tao Te Ching, and it’s got me thinking about the amount of time I spend doing two things at once.
06:02
October 13, 2019
47: Rereading An Old Friend
I’m slowly rereading Zen and the art of motorcycle maintenance, a book I read when I was 19, 30 years ago.
04:59
October 12, 2019
46: The Little Twist In JOKER
Nick talks about the twist in JOKER, and the way he is involving the podcast.
04:01
October 11, 2019
45: George’s 3 Rules For Life
Today is a George day, so I’m talking about my friend George, 98 years old, wise, and funny. Here are his three rules for life.
05:24
October 10, 2019
44: The Dark Side Has Consequences
Nick talks about Joey getting a part in Friends, guilt and the dark side of telling stories.
03:16
October 9, 2019
43: Life Is Short
Nick talks about cancer, his Memento Mori, and his first podcast - 10 years ago.
04:25
October 8, 2019
42: Telling A Unique Story
So I went to the barbers, and it turned out that the new owner is doing something really interesting in that space.
04:22
October 7, 2019
41: What do you want to be good at?
Nick talks about Give and Take, the book by Adam Grant.
05:22
October 6, 2019
40: Ikea makes me manly
Not a huge fan of their advertising, but fascinated by their business model.
03:43
October 5, 2019
39: Feeling Scared
Nick talks about firing 2/3 of his clients, and feeling slightly scared.
08:12
October 4, 2019
38: What’s the cost of 1,000 subscribers on YouTube?
Spoiler. It’s $70 😉
04:29
October 3, 2019
37: Bringing the parts together
Nick shares a little insight from the work he’s done today.
05:35
October 2, 2019
36: Telling a Consistent Story
Nick talks about the shards of himself that are washing around the web, and pulling it all together.
05:35
October 1, 2019
35: The Story Diet
So... starting tomorrow I’m attempting to make myself more camera friendly. What stories can I tell myself to make that happen?
03:41
September 30, 2019
34: Shout out to Naughty Dog
Nick talks about the simple story shift in Uncharted: The Lost Legacy.
04:02
September 29, 2019
33: The Stories We Tell Ourselves
Nick talks ruts, grooves and DIY.
05:19
September 28, 2019
32: Ripples Spread Outwards
A super short follow up to yesterday’s pods cast.
03:08
September 27, 2019
31: A Death in the Family
Nick talks about a death, and how we use stories to simplify the world.
04:27
September 26, 2019
30: The Story of Dyson
Just unboxed my new Dyson ... and they proved my point for me.
03:03
September 24, 2019
29: I don’t want to play anymore
Nick talks about some abuse he just got - and the story it told.
04:56
September 23, 2019
28: I think I don’t think enough
Nick talks about thinking, and guilt, and origin stories and plug holes.
09:29
September 20, 2019
27: Hell. I just ran over a cat.
This episode is not really about story.
03:34
September 19, 2019
26: Welcome to StoryHacker (let’s DO this thing)
Nick talks about the strategy behind StoryHacker, and his experience building the channel.
03:00
September 18, 2019
25: Stories Run Deep
Nick talks about the way our stories become part of us, and what happens when they are threatened.
03:13
September 17, 2019
24: What is a Twist
Nick talks about Twists in Game of a Thrones and The Sixth Sense.
02:39
September 16, 2019
23: How Bombay Sapphire gin humanises it’s story
Nick talks about a visit to the Bombay Sapphire gin distillery, and the way they introduced personality into their brand.
02:20
September 14, 2019
22: What we can learn from IT
Nick talks about a chapter 2, and what we can learn from it about upending our characters world.
02:56
September 13, 2019
21: Stephen King’s IT
Nick talks about Callbacks again, and how the YouTube channel is almost ready for its soft launch.
02:07
September 12, 2019
20: He held the metaphor before him like a loaded weapon.
Nick talks about metaphors, brain science and drums.
04:15
September 11, 2019
19: No Smoke Without Fire
Back at work, Nick talks about the visit from the chimney sweep – and how it gave him a story idea.
05:33
September 9, 2019
18: State of the Nation
Nick talks about the state of StoryHacker after 2 weeks... and the importance of Servant Leadership.
04:53
September 8, 2019
17: Changing the World
A quick episode - after half a bottle of wine. Nick talks about changing the world... and the day his son left home.
01:56
September 7, 2019
16: Water & Electricity
Nick talks about why great stories mix water and electricity - and gives a quick example.
04:13
September 6, 2019
15: Breakthrough
Nick talks about letting go of his self-imposed rule - and recording 4 videos in 2 hours.
02:57
September 5, 2019