Strange on Purpose is a show hosted by Izzy Lugo III. He interviews some of the top minds in sneakers, fashion and culture: highlighting their stories, accomplishments, and delivering it to you in an actionable audio experience.
This series is for the humans that don't mind going against the grain in order to achieve their goals. For the people that see the world differently and understand that there are lessons all around us. It's for the misfits, the rebels, the go-getters, and the people that are growing -- on purpose. If that's you, then smash that subscribe button.
Izzy is honored to sit down with the all time leading scorer in women's basketball for the Lasell Lasers & Jr. Product Line Manager Apparel at PUMA Basketball, Katie Stopera. Ball is truly life with Katie. She's lived and breathed it since she was young. So when the time came to speak up to be apart of the new PUMA basketball team, she was all over it. This episode covers a ton but the overarching theme is that where you come from doesn't define you and it's up to you to brand yourself, before someone does it for you.
Follow Katie's journey, Linkedin
Lifelong sneakerhead Brittney Perry grew up facing a market saturated by sneakers made for and by men. With few options marketed to women at the time, Brittney resorted to buying men’s sneakers, but felt the need for something more inclusive. In 2015, Brittney launched PerryCo shoes with the mission of creating a genderless sneaker that can appeal to all styles and identities. Follow Brittney's journey:
Instagram, Linkedin or PerryCo. Website
In today's episode, Izzy chats with Jasmine Maietta, Founder of Round 21. Jasmine has an extensive background including stops at Reebok, Under Armour, Hasbro and most recently, Peloton. She started Round 21 in the midst of a global pandemic in April 2020 and hasn't looked back. Collaborating with artists and having Round 21 in the NBA Bubble, Kickstarter and much more. Round 21 is exists to use sport & art as a vehicle for common understanding. Follow the Round 21 story on Instagram and Jasmine's journey on Linkedin.
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In today's episode, Izzy sits down with Azeem Khan, Head of Partnerships at Aglet, the Pokemon Go for Sneakerheads. With degrees in the medical field, Azeem talks about the art of the pivot and how he was able to position himself to monetize his passions. He also talks about his upbringing in an immigrant household and how that shaped his future. Follow Azeem's journey on Instagram, Linkedin and Twitter.
Infinite revolutionizes the secondary market for luxury goods, from tracking ownership transfers to creating an entire marketplace for products that have been previously sold. Garrett Lee is the Product Manager for the brand that is seeking to help companies generate revenue and provide authenticity even after a sale.
If you're interested in learning more about Infinite, follow their journey here:
Les Green is an entrepreneurial marketing leader that has spent over 18 years building some of the most successful and relevant youth brands. Innovation and Creativity have been at the forefront of his approach coupled with a relentless commitment to staying connected to youth culture. His experience leading marketing teams has spanned three countries and nearly 10 years giving him a very diverse perspective on brands and consumers. Les has embraced both the art and science of marketing and will continue to solve complex problems with simple strategic solutions.
Follow Les Green's journey:
Passionate about budgeting and sneakers (specifically NIKE BRAND). TJ spends her time talking about how a budget can help you save money, make extra debt payments and treat yourself to sneakers, clothes or whatever you love.
If you would like a copy of her free eBook, How to Build a SET Budget: Living for Today and Planning for Tomorrow, While Enjoying the Little Things, email her at email@example.com
Follow TJ's journey:
Edwin Martinez felt like an underdog growing up Latino in Southeast Portland. But his hard work and tenacity helped him land his dream job at Adidas. Now he’s dedicated himself to helping people of color enter into the industry that has been riddled with diversity and inclusion issues for years.
This episode covers the ups and downs that came with Edwin's career path and how coffee can help you break into an industry whose jobs have millions of applicants.
Follow Edwin's Journey:
Linkedin - https://www.linkedin.com/in/edwinmartinezgarcia/
Instagram - https://www.instagram.com/edwin_wip/
Originally from Philadelphia, currently based in Switzerland, Alicia's career has allowed her to call 5 cities and 3 countries home: US-Phila, NYC, Boston, Italy-Milano & Switzerland-Lugano. As a Global Apparel Designer with demonstrated history of understanding consumers and different cultures, while also working with a team of different nationalities, she have been able to apply this knowledge to her technical & creative skills in delivering on brand product. Her strong suit is storytelling and paying attention to what’s relevant on the market.
In addition to actively using her creative side, she is balancing her technical thinking daily through building tech packs and creating 3D renders of her designs to send off for production. As an inquisitive learner, her knowledge of garment construction was self taught at a young age but she had the privilege to refine those skills while pursuing her Bachelor's degree at Philadelphia Univ. & her Masters degree at Domus Academy in Milan.
Follow Alicia's Journey:
Black Talent Fund:
James is an accomplished Product Fashion Designer with a vast knowledge of activewear and great technical ability. From his time at Bodega to Reebok to Levi's to Nike, James has seen it all. The conversation with James covers everything from creative ability to cultural influence to pivoting in your career path. James is a expert concerning denim washes, construction, Inspiration, and historical denim research. He has paved a path for generations of black and brown designers in the activewear and denim industries.
Follow James journey:
Linkedin - https://www.linkedin.com/in/jamesbuford/
Instagram - https://www.instagram.com/jd.buford/
With over 25 years of experience including a Design Director role at Nike Inc, Lead Designer at New Balance, and Innovation Director at Seventh Generation, Stephanie formed HOW AND WHY in 2010, an award-winning consulting studio working on Visual Brand Language, Product Design, and Innovation Strategy for purpose-driven companies. Prior to this, she laid the foundation for advanced innovation strategy at Seventh Generation – voted in the Top 10 of Fast Company magazine’s Most Innovative Consumer Products Companies, and a leader in corporate responsibility. At Nike, she led the Women’s Running footwear design initiative, and later set a creative vision as Design Director of Nike and Bauer Hockey. Stephanie has worked with brands including Nike, Bauer, Reebok, New Balance, Converse, The North Face, Vans, Timberland, Titleist, Tracksmith, Smartwool, and Xtratuf. In the sneaker world, she’s most well known as the designer of the New Balance 850, which originally launched in 1996 and was re-released in 2019. The story behind the radical design departure has been told in interviews with sneaker authorities such as Sneaker Freaker Magazine and Bodega.
Stephanie recently joined the board of directors of Women in Sports Tech, an organization with the mission to drive growth opportunities for women throughout the sports tech landscape, and is co-founder of WiST Next Gen, an initiative to shed the light on sports tech careers for middle and high school girls, with a focus on reaching underserved communities.
Follow Stephanie's journey:
Women in Sports Tech:
How & Why:
A photographer, filmmaker, and Obsessed Storyteller who grew up in the US Virgin Islands (St. Thomas & St. John).
Dee's love affair with footwear began in 1979 while watching his parents play tennis. When he was 10-years-old, his father put a camera in his hands, which he's used to document and tell stories. These two loves formed the backbone of his career, which have included jobs in the mortgage industry, college recruitment & admissions, as well as producing films and working with clients such as Nike, adidas, Reebok, Converse, Make-A-Wish Foundation, UMASS Medical School, and Grillo's Pickles.
Follow Dee's journey:
Linkedin - https://www.linkedin.com/in/deewellsosd/
Instagram - https://www.instagram.com/deewellsosd/
Deja Young is a 2x Paralympic Gold medalist, World Champion, and current 100m World Record holder. Young was born with a brachial plexus injury that limited mobility in her right shoulder, which affects her ability to sprint. Her years leading into those medals were tumultuous. In 2016, two and a half months before the Paralympics, Young dealt with a suicide attempt. She went on to win two golds in Rio. Then in 2017, she got into a serious car accident while driving to school at Wichita State from her home in Kansas. She went on to win two more golds at worlds.
"It’s doable. It’s possible. No matter what they think, how low they are. I’ve been in some low points. If I can do it, they can do it."
Follow Deja's journey here:
Michael Garrick is the Co-founder & CEO at Fitnesse, an athletic platform built to help you train like the pros. In this interview, Mike talks about his experience as a Division 1 athlete, his time spent overseas as a semi-pro soccer player and the ups and downs of building a company.
Strange on Purpose is powered by Yellowbrick Impact.
Jamiersen Green is a creative visionary and culture enthusiast. Hailing from the Streets of Flint, Michigan he learned the gift of gab, influence, and entrepreneurial skills from his father at a young age. Fresh out of High school he began working within the sneaker industry at the age of 17 at Champs Sports.
He knew there was more out there to accomplish and build within this industry. Using his entrepreneurial spirit he created a start up brand to pay for classes at the University of Michigan and graduated with a degree in Communication. The only way to get connected into the industry was to take a leap of faith. He sold everything he owned to fund the jump New York City, the main hub for creative culture.
Moving without a solid job lined up, stable living arrangements, or knowing more than one person in the city he walked by faith, slept on couches, lived in daycares, and survived off of dollar pizza, all in hopes of seeing his dreams through.
He finally gained his first connection into the industry when he cold emailed Jeff Staple of Staple Pigeon, an OG, of sneaker and street culture. Jamiersen’s passion and drive to be great warranted a response from Jeff, and he brought him in for an interview and eventually a marketing position with Staple Pigeon. At Staple he learned the ins and outs, and basics of culture business. Leaving Staple Pigeon he landed a job with cultural marketing giant Game Seven Marketing, with a position ideating, managing and working high energy projects for clients such as Nike, Jordan, StockX, Foot Locker, and more.
Jamiersen’s faith and energy has brought him a long way to growing within is perspective of the industry and connecting on a daily with influencers of culture, while using his vision to serve brands and create a platform where the sneakers and culture is now a way to educate and inspire a story of life, trials, and perseverance.
Follow Jamiersen's journey here:
Instagram - http://instagram.com/jamiersen
Twitter - https://twitter.com/Jamiersen
Linkedin - https://www.linkedin.com/in/jamiersen-green-973351a3/
In this episode, Izzy & Dion chat on the future of the Strange on Purpose Podcast, new changes at Yellowbrick and much more.
Find out more about Dion and Yellowbrick here:
This week, we sat down with Milwaukee fashion blogger, Riva Treasure. We discussed balancing a full-time job and personal brand. Find out what it takes to be a fashion blogger, where to go to find like-minded individuals in Milwaukee and how to nail collaborations and partnerships.
Jacques Slade is an experienced digital content creator. He consistently produces videos for major brands including Nike, Reebok, Finish Line, Champs Sports, and Lab Zero. Jacques has also built a brand of his own through his youtube channel that currently earns over 3 million views a month where he not only helms all of the behind the camera duties but also displays his talents as a performer.
On stage in front of the entire team, you are sweating, you're nervous, you freeze. Is that really the end of your speaking career? Not according to Derek! From freezing on stage to speaking in front of thousands, Derek Deprey knows exactly what it takes to SHIFT your mindset into achieving anything you want in life.
Elizabeth is the Senior Curator of the Bata Shoe Museum and her work focuses on the intersections of fashion, economics, and gender with a particular interest in the history of footwear. She has curated over thirty exhibitions including the blockbuster travelling exhibition Out of the Box: The Rise of Sneaker Culture (2013-2017) and am also widely published and recently dropped her new book, Collab! Link below :
Chuck Swoboda is the former CEO of Cree, now turned Podcaster, Author, and Professional Retiree! In this episode, we dive a lot into leadership, how it is earned, and how anyone can become a leader, even if they never initially wanted to be one!
Matthew has become a well-known and successful investor and entrepreneur for his understanding of new design-focused products, brands and services, as well as his ability to build new modern luxury businesses. He maintains personal investment holdings in technology and non-technology companies and brands. Matthew also consults on dozens of new products and businesses within the Fashion, Beauty/Wellness, Food, and Home/Hospitality markets. He has also designed limited edition apparel collections and consumer activations (exhibits, charity auctions, concerts, Pop-ups) for such events like the NBA Draft, Complexcon, and Art Basel. Some of his holdings/projects involve Puma, Motorola and Faze Clan.
Shopping at the mall is out and thrifting is in. Juna breaks down his story of how he became involved with thrifting and reselling clothes. Find out how you can make some spare cash to stash in your pocket.
There comes a point during every entrepreneur's journey when they must face a series of difficult situations. This week we sit down with Rebecca Heidepriem to discuss some of these pivotal moments and how to best tackle them.
What does a guy know about manufacturing bras? After losing several friends to breast cancer, Michael Drescher decided to take action and attempt to fix this problem. After years of researching the undergarment industry, Michael launched "The Vibrant Body Company"-- a line of products that are wire-free and made entirely of non-toxic fabric.
When it comes to building an engaged community, there's no better person to speak to other than Angela Damiani. She's the CEO & Co-Founder of Newaukee-- a Milwaukee based organization that hosts a variety of events to unite and bring the city together. Whether you're a Milwaukee native or a transplant, chances are you've attended one of their wicked events.
Matty Carter and Ariel, a music duo from New York, open up about their experience throughout the music scene. Take a listen and hear more about how rising artists navigate their way through an ever-changing industry and utilizing their personal brand to stand out.
The creative process takes time. Sometimes that requires stepping back and looking at it the next day with fresh eyes. Kyle Sykes, Social Media Content Producer at GMR Marketing, chats about his passion for graphic design and working on producing paint schemes for NASCAR.
Sam Lister decided to forego college to pursue his passion as a videographer. At 19 years old, Sam has worked with a variety of clients and continues to consistently push out content across various social media platforms. Think you don't have a personal brand? Take a listen and find out how you can begin leaning into your strengths to build your personal brand.
When building a direct-to-consumer product, it's crucial to utilize the leverage of their online community to push sales. Patrick Curran, Director of Social Media at G-Fuel, speaks about the process of creating authentic relationships for their business.
LinkedIn is slept on. As more and more companies and people begin the journey of creating content, Fabio shares his insight about the importance of community building. A community is only as useful as what you put into it. In order to provide true value amongst a community, you need to be the first to put yourself in the spotlight.
Targeted advertising can be an absolute gamechanger for businesses. Since beginning to tinker with social media marketing at age 16, Jacob Chandler has over a decade of experience in the industry. Discover the importance of niching down within your industry and why you need to constantly be experimenting.
When it comes to personal branding, Brittany Krystle is a master of helping people tap into and develop their core image. After working at VaynerMedia for 3 years she decided to dive full-time into the world of consultation. She's helped huge names grow their brands such as Tom Bilyeu, Marie Forleo, Nyakio, and Bonin Bough. Look no further if you want to expand your image.
Travis and his college buddies literally started their business in their garage. From making a small run of shirts to spreading across the nation into 8 retail locations. Take a peep and find out more about Travis' endeavors.
In this episode we chat with Jordan Syatt, owner of SyattFitness and personal trainer for Gary Vaynerchuk, on how he has built his brand from the ground up. Jordan has over 7 years of entrepreneurship under his belt, multiple powerlifting world records, and has had his writing posted in a variety of publications. Take a listen and discover the significance of brand strategy.
Isaac Weins takes the phrase "from trash to treasure" in a quite literal sense. Growing up in an entrepreneurial family, it only made sense for Ike to start his own business. Check the video to learn how Ike and his brother went about building a business in a traditionally unsexy field.
Since 2008, Mitch Sharma has been on a constant hustle to build his own personal brand while working at a corporation. After realizing that the financial sector wasn't a fit for him, he was determined to follow his passion for the sports industry. Hear more about how Mitch built his own brand within a brand.
Romke de Haan has had an impressive career path and overcame his fair share of adversities over the years as well as celebrated many success. He's started several businesses, been an advisor to the Obama administration, assisted in the growth of several large businesses, and much more. His current project involves helping corporations become socially responsible. His story is one that you definitely won't want to miss.
When Nicholas Kirchner was analyzing his future, and his goals, and chose to drop out of college to build something of his own. He's alongside giants such as Tai Lopez and his agency was recently acquired. Nicholas is now the President of one of the fastest growing startups in Milwaukee.
Discover how having an effective retirement plan affects team morale and overall productivity. This week we chatted with Glen Colwell, financial & retirement planning extraordinaire, about how building culture is important regardless of industry.
Having a high of work ethic while being an an entrepreneur in college is a daunting task. We spoke to Adam White, CEO & Founder of Front Office Sports, a niche b2b publisher at the intersection of sports and business. Hear about how you can win big by growing your company.
We wanted to do something a little different this week. So first off thank you to everyone for supporting us. For the reviews, support, messages, etc. It truly means the world. Our CEO Quentin Allums talks about what it's like being a young founder of a fast growing startup and answers some questions that our viewers/listeners have sent in.
Shay Rowbottom is one of the founders of Margle Media, one of Milwaukee's fastest growing agencies. They specialize in viral video and have worked with huge clients like PetCo. In this episode we dive into what was going through Shay's mind as she was building her company, how she's been able to build real influence on social media, and generate income through that at such a young age.
Life has a way of turning its head on the least suspecting people. Dave Didier had been on an amazing journey of fitness. Having lost over 40 pounds over a 10 year lifestyle transition, at the age of 59, Dave finds passion in running Tough Mudders and represents as an ambassador. Currently recovering from a Bone Marrow Cancer, he is working to get his body into shape to get back into that form and complete 10 total Mudders!
From Sales intern to New Media Coordinator for the Milwaukee Admirals, Jaymee Ebbers found passion in a job she didn't know she would love. Having only gone to one hockey game prior to her internship, she now around and is a vital part to the teams media!
For this episode of the Urban Misfit Show we had a chat with Mark Metry. He is the founder of VU Dream, futurist, incredible human and host of the Top 100 podcast Humans 2.0. He's interviewed people like Tom Bilyeu, Seth Godin, and Naveen Jain. We dove into Mark's story, how he was able to reframe his mind to create a new reality, and what we can expect to see in the future when it comes to technology & innovation.
Sarah Hauer has been reporting for the Milwaukee Journal Sentinel in different capacities for over 3 years now! She has covered different stories in very different categories and has been forced out of her comfort zone numerous times. Today we dive into what she has learned from her time reporting, and what she hopes to report next!
Sarah has been a leader in the technology industry for the better part of two decades. From this experience she wanted to also bring up all of the young minds in the city. We loved sitting down with Sarah and hearing how she became who she is today!
Derek Hawkins, founder of Hawkins IP focuses heavily in trademark law, but it is how he became a Trademark Lawyer that interests us. Coming from a common practice background, Derek quickly learned that if he was going to succeed, it wasn't going to be protecting suspected criminals everyday, and that he was going to practice on his own terms.
Josh & Brooks are the founder of BRX Performance. They are young entrepreneurs that work with competitive baseball athletes from around the globe all the way up to the MLB level. We touch on how they've come to be, building a winning mindset, and succeeding in a saturated industry.
Katherine lives by her own rules. Kohl's employee turned fashion blogger, Katherine finds her passion in showing the world what she is wearing today. Animal Saftey is on top of her priorities and she has without a doubt, the coolest work ethic out there, if that is even a thing!
We flipped the script on Richie Burke this week, podcaster and founder of GoGeddit Marketing & Media. We dive deep into how he was able to build the company that he owns today, his multiple pivots, and learning from his father the President of Trek.
Zak Gruber is a beast! He's an incredible cinematographer and videographer. We touch on everything from storytelling, his life, working alongside his wife, living a life of adventure and so much more. Peep the episode and don't forget to subscribe!
Martin Moore is a full-time filmmaker and photographer of Koss Headphones. He was an auto-mechanic for over 20 years before he was able to land his dream job. Martin was Milwaukee's first consistent vlogger and quickly built a community. Here's the story of how he was able to take his side hustle and make it a full-time hustle.
This is how we came together to create the company that we have. We always want to be transparent and bring value to our community. We've been fortunate to work with some amazing companies such as: Shapr, Milwaukee Bucks Gaming, Routine Baseball, Accelity Marketing, and so many more. But what is often missed is how we got to where we are so quickly and more importantly how we're working so much and still having fun!
Nathan Harris is the Founder of Ease and Operating Owner of Ugly's Bar in Milwaukee, Wisconsin. He is one of those dudes that makes you always wonder if you are working hard enough. We dove into his story and how he got to where he is today!
Jackie Hermes is the Founder and CEO of Accelity Marketing, a Milwaukee based SaaS company. We wanted to dive into her past and discover what traits about her made for a successful business owner and what lessons founding a business has taught her.
Controlling your inner voice is something that is never an easy task. Neil Mathweg and Caleb Jahr from iLoveMadison know it well as creators & entrepreneurs. You always have the power to move forward despite that inner voice.
Margaux and Justin are dope! Justin was a former professional baseball player and Margaux is a current Franchise Owner of Shred415 Fitness! We dive into their most pivotal moments of life and how it made them who they are today!
Today we sat down with Willie Morris, Founder of Faithbox amongst many things. We dove into Willie's youth and how we became the builder he is today by his use of coding to land a job at the age of 13, as well as his ability to get a meeting with Jeff Bezos. From this he ultimately sold Faithbox with Gary Vaynerchuk!