The Strategies for the Culture podcast is the podcast that evaluates the building blocks of the marketing and pr strategies that make the culture go round. Taking a closer look at the behind the scenes efforts of our favorite brands, celebrities and companies, this podcast will help you understand successful results driven strategies and how you can build your own. Hosted by award-winning creative strategist and publicist Donovan Mack, this is Strategies for the Culture
In this episode, I sit down with the one and only Enoma Owens who built a community known as Before You Hit Send. Before you hit send is a platform for PR pros and media mavens to share new outlets, media moves and on top of the trends to stay one step ahead. With Enoma's experience in the industry, she has been a trailblazer throughout the public relations industry, and even during quarantine she has been dominating. Understanding the importance of providing value to your audience Enoma talks about her journey in how wearing many hats has led her to create her own platform and uses it to enhance her brand and others as well. To stay connected and join the community follow @beforeyouhitsend on all social media platforms.
In this episode, I sit down with a great friend from College, Tia Dash from Clutch by Tia Dash. She really has been very strategic as she has navigated college not only by becoming an entrepreneur but also by understanding different tools such as a community, and audience a loyal customer following and so much more. Taking advantage of all of her resources, Tia has earned all of her success by defining her why, staying true to who she is, and mastering her craft. You can follow Tia on all platforms @Tia_dash
In this episode, I sit down with my good friend from college, Jeremie Davis who has been making waves in the film industry through traveling the country and being behind the scenes on some of the publicity efforts behind some of your favorite movies and films. She and I discuss the lessons we have learned with working at the same firm and on the same projects all about how we have had to find clarity in navigating the industry as a whole but also what the stepping stones look like. While going through the motions and paying your dues, Jeremie drops some major gems on how she has been strategic as well as where she thinks the culture is the prize when it comes to producing Strategies for the Culture.
With a wide range of experiences, Joelle has provided strategies for the culture by executing and producing some major events that have kept us all connected during this time. Her resume is full of her speaking up and standing out in providing expertise to everyone she works with by taking the creativity of events and conferences to the next level. Quarantine has not only elevated her to a new level, but it has also showcased the value of her voice and why it's important to speak up especially when you are in your lane of expertise. This episode highlights her journey and how she has continued to grow even in the midst of a pandemic. You can follow Joelle on all platforms @_joelledyanne
In this episode, I sit down with the one and only Mani, from The Mixing with Mani Podcast. Mani's podcast not only has a beyhive of its own but has actually charted numerous times in the tv and film categories of the podcast charts for multiple weeks at that. We sit down and discuss how she developed her voice [literally] but also how she has turned into a pleasurable escape such as bravo's reality television programming to really build a following that competes with other major platforms and brands. She also talks about how she provides consistent strategies for the culture while she grows the platform but has fun doing it.
In this bonus episode, I discuss how Beyonce Marketing and PR campaigns alike have set the trend for many industries to market their new products and new ventures within their business. From dropping an album to selling a new line of clothing and even to partnerships, Beyonce has really detailed out what alignment looks like when it comes to elevating your business and personal brand that creates longevity in her and your career.
In this episode, I virtually sit down with the GOAT in PR Candice Nicole from Candice Nicole Public Relations. She has truly become an expert within the field and she has really created a name for herself not only through her many experiences (BET & FOX to name a few) but also by being consistent in mastering her craft. She has always kept the culture in mind and as a top strategist in the industry, she truly knows what it means to provide SFTC as well as protect and provide to the culture as a whole. You can follow her on all platforms @candicenicolepr
The SFTC Team is super excited to announce that Biden and Harris have both made history in becoming the new President and Vice President of the United States. In this episode, we break down the strategies of their political campaign and how it added to them ultimately winning the election - the popular vote and the electoral college vote. Specifically, we discuss the digital & content strategy of the team, the journey of how things came together and aligned, and how some of their decision makings pushed them far over the edge to win the election.
In this episode, we sit down with the queen of the galaxy Kayo, who is the founder and CEO of a unique clothing line Authentic Martian. She discusses her journey as she continues to learn that authenticity sells and that quality content will get people to tap in. Starting off blogging, doing interviews, and hosting amazing events and fashion shows, Kayo has learned that during the pandemic being strategic is super important and the culture is to be valued and supported to the fullest.
Creatives have taken over the world but adding a strategy to the creative process has only been mastered by some. In this episode, we sit down with Cook (@aguynamedcook) who started out as a rapper but quickly transitioned when saw that his why really had changed to helping others discover his creativity. Cook discusses his journey from leaving his job all the way to starting on his own path and making connections along the way. Most of all Cook talks about how the culture needs to be protected but how we add all things and strategies to the collective to ensure we acknowledge the past and nnovate for the future.
In this episode, I sit down with Regan Farley who is the CEO and Founder of the Regan Farley Agency. Being a publicist for many years and in industries, Regan has mastered not only creating multiple streams of income but has also been able to do it during the pandemic. Securing multiple contracts during this present time and in the past, while being unapologetically black and herself, Regan runs a mentoring program called the PR Circle where she provides not only guidance but also makes sure to pass the ladder down to other aspiring publicists to ensure that they gain experiences and opportunities to elevate themselves in their professional careers and beyond.
Our 1st guest on Strategies For The Culture is 21-year-old music executive, Sierra Imari. On this episode, Sierra discusses her journey on how she got her start in the music industry from a very young age. Being introduced to every aspect of the behind the scenes by her parents, Sierra made a name for herself by immersing herself in all things strategy to helping build every aspect of music artists' brand through their music and beyond. To connect with Sierra follow her on Instagram @thegenzexec
In this episode, we discuss how Verzuz has taken over as such a strategic and powerful brand that has us all feeling good during quarantine. Giving us hella nostalgic vibes with different genres of music created, produced, sang, and rapped by black people, the founders Timbaland & Swizz Beats has created a movement that will last beyond the current pandemic. Analyzing their partnership, the viewership in numbers, and the marketing strategies, there are clear signs that Verzuz is here to stay and is changing the ways we consume music during the current times.
As the natural hair movement continues, Traci Ellis Ross & Taraji P. Henson have jumped into the beauty industry and have added hair care lines to their brands. Looking at how this aligns with both of them as stars who have experimented, switched up, and cut off their hair, its only fitting that we analyze the brands' specific strategies to get the consumer to buy-in. While their platform arguably takes over half the battle when it comes to selling, both have similarities and differences when it comes to their marketing and PR for the brands. In this episode, we take at how they built their personal brands that align with hair, and the stories behind the creations of the products.
This episode discusses the huge impacts that have been happening in the media specifically on Netflix and MSNBC. Recently Joi Reid received and announced her new talk show on PRIMETIME which is huge for the culture and Netflix is still making strides with their campaign entitled "Strong Black Lead." Both of the marketing strategies for the culture have given black people a platform for our voice to stand on and we analyze the plans in procedures in this making this known to the public.
In this episode, we dissect the foundation of this podcast and discuss not only how we are going to critique the strategies that are presented by our favorite brand's celebrities and companies but also how they have or have not uplifted, permeated, and/or enhanced the culture. Also in this episode, we discuss how the NFL's strategy on playing lift every voice and sing at every season opener game is attached to their supporting the black lives matter movement and how Crayola's new diversity crayons are set to release soon but how they are about 20 years late with everything surrounding the protests and movements happening right now.
Welcome to Strategies for the Culture Podcast! The podcast that analyzes the marketing and PR strategies that make the culture go round. Stay tuned for new episodes to come in June of 2020 to hear discussions on what makes us pay attention to the actions of successful brands, celebrities, and companies.