Strike Gold

Strike Gold

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By Jonathan Kahn & Roy Povarchik
Are you a startup or tech company looking for free growth, content or creative advice? Jonathan Kahn and Roy Povarchik offer up marketing & creatives advice, tips, and tricks and have fun doing it. Sometimes even without being asked too.

New episodes every Monday.
Available on 10 platforms
How to bootstrap your way to 22,000 users
In this episode the co-founders of Poptin, Gal and Tomer, stop by to tell us how they bootstrapped their Opt-in forms SaaS company to 22,000 users! We’re talking about a company that didn’t raise any money - and on the first day of their beta launch already started making money. Before there was a pricing page! Learn how an SEO agency spotted a better product opportunity, built a community around their product before even having a product, how they prioritize tasks to grow a SaaS business in a crowded market and what marketing channels actually work for them. They give us all the day to day details, the glory, the hard work and why it’s so important to give value first. Also, they are the first guests to bring us Whiskey! -------- What you’ll learn: - The difference between a competitor heavy market and a saturated market. - When should you pivot from agency to product - Why starting local is a great tip for a bootstrapped company - What “value first” means in marketing, product and community - How to find the first blog topics that’ll bring you relevant users fast - Why branding can be important from day one - How to plan your features when you have a small team -------- Who are our amazing guests? Tomer & Gal, Co-founders of Poptin and best friends go way back together. They have over Nine years of experience in the digital marketing field and internet project management. They founded Poptin together, an SEO agency and a few more digital plugins (side-projects). Tomer Graduated with an Economics degree from Tel-Aviv University. Gal was a lawyer in the army, and graduated with a Law degree from the Hebrew University of Jerusalem. They’re both young parents (Tomer having a boy and a girl, Gal having twin girls!) Guess what? All that, and they are under 30! ------- What is Poptin Poptin is a lead capture platform that helps website owners and marketers to convert more visitors into leads, subscribers and sales. With Poptin you can create customizable popups and widgets, with drag and drop interface and with no coding skills. It can be installed easily in any website platform and integrate with dozens of CRMs, email marketing software etc. Poptin was featured on Huffington Post, Semrush, Ahrefs, Crazyegg, Business2Community, TheTopPodcast, Globes, Geektime and on some more global marketing blogs. -------- Fun facts: TOMER 1. He will never say no to a shot of Arak or Humus 2. He Played professional basketball for almost 10 years. 3. He met my wife on Taglit (which both of us didn't want to go to) when I was in the army GAL 1. He is a sleepwalker 2. When he was 16, he ran a side hustle of selling used guitars 3. His twin girls were born exactly on my first wedding anniversary
1:08:28
November 5, 2018
How to work with a Creative & get the Best Results.
In this episode Roy Interviews Jonathan on what is the best way to work with a creative! Most of the time when people hire creatives, they waste their money and time. Why? Because people don’t know how to work with creatives. They either confuse someone with a creative outlet as being a creative (designer, marketing person) or simply get the processes wrong.
51:30
October 29, 2018
Come learn from the Master of Influencer Marketing!
In today’s episode we have a crazy special guest - Gil Eyal!. Gil did not only change the influencer marketing industry with his company Hypr, but he’s the master of influencer marketing himself - we’re talking deals with Leonard Dicaprio, Tobey Maguire, Pitbull, Lance Armstrong, Lil Wayne. He’s here on the show to talk about how he grew Hypr and signed with some of the world’s biggest brands. BUT(!) he’s also here to explain exactly how to run a successful Influencer Marketing campaign. From setting goals, finding the right influencers, how to structure the deal and more.
46:44
October 22, 2018
How this app got featured on the App store and at apple events! (at a $0 budget)
In today’s episode, Genady Okrain, founder of Momento shares his story of how he got his gif-making app to feature not only the app store (we’re talking multi-country, editor’s pick, top rank, spotlights and more) but in the Apple events and even at the Apple Store’s devices. If you’re thinking he spent millions of dollars - guess again. We’re talking near 0 budget.
1:12:48
October 14, 2018
How F#%@ Up Nights went from an idea to sold out events!
In today’s episode, Leora Golomb, founder of Fuckup Nights Israel stops by to talk about how to grow a community around an event (hint: it’s in the Why and Values), how to grow an event from 0 to hundreds of monthly attendees (budget free) and how to get A-list speakers to come to your events.
1:09:36
October 8, 2018
How Yotpo Redesigned their Website & Improved Conversion by 93%! [Playbook]
In this episode, Yoav Aziz, Head of growth at YOTPO, stops by to tell us all the little details, the nitty-gritty and the processes he and his team have used to redesign YOTPO’s website and increase conversion by 93%(!!!!).
55:12
October 1, 2018
How to never run out of content ideas (Like ever!!!)
In this episode we talk about the movie industry and how social media is shaping the shows and movies we watch. We also talk about how to never run out of relevant blog post ideas for your B2B startup blog! 
42:16
September 24, 2018
Steve Job’s marketing rules broken & Nike wins the jackpot
In this episode we talk about Nike’s Avengers infinity War moment and why Apple’s event was truly a marketing disaster (no, not because ‘Apple is losing it’). We share insights on what you can learn from both of these gigantic brands and we go back to Steve Job’s key presentation tricks and how you can use them to build a better website.
47:45
September 16, 2018
[Outtake] Initiative Q, Does it Deserve the Hype?
This is an outtake Roy and Jonathan thought it was very important to discuss initiative Q. A new digital currency that’s trying to make its way Into the market by using friend bring friend tactics. We also discussed other friend bring friend campaigns and the dues and don’ts that could help you build your own successful FBF Campaign.
39:05
September 12, 2018
How to Market a Merch & Swag Company! [Brainstorming Session]
In this episode, we answer Roy’s Co-working space buddy on how to generate more leads and market an online march and Swag e-commence. We talk creatives, we talk audience segmentation and we talk lead generation! In this episode we cover: - Going into the mind of your target audience - How to stand out (and why it’s better than being better). - Smart targeting strategies - Why your ads should resonate what your target audience already has in mind - How to use analytics to choose your marketing message and ad. - Does your audience wants to make the best decision or the best received decision by their boss.
31:16
September 2, 2018
[Top Secret] Our Instagram Framework to Gain 43k Followers
In this very special James Bond episode. Roy Povarchik delivers on his promise and shares the Instagram framework he uses at his agency Stardom.IO, to help grow Instagram accounts to tens of thousands of engaged followers. From setup, strategy to tactics. As "Jon Kahnery" takes notes.
48:13
August 26, 2018
Since When Do Pop-Tarts® Bite Back?
In this episode, we talk about upping your IG story engagement. Do big brands need to be politicly correct (and your brands opportunity!) and what’s the ROI of people’s attention span! In this episode we cover: Roy Povarchik tries to Master follower engagement on Instagram stories Jonathan‘s been stealing lunches from our sponsors kitchen and creating more engagement on his contact Do brands need to stay politically correct? Is the value of peoples attention span more valuable than gold? Why should let your values lead your branding and create authentic marketing Bambi versus Lion King The Kardashian’s What does authenticity really mean?
55:02
August 19, 2018
Is Influencer Marketing Just a SHAM!?
In this episode we talk about influencer marketing - does it actually work is it all a sham? What it takes to use brand rivalry as a marketing method and what is the biggest creative ads strategy opportunity that nobody’s done yet? In this episode we talk about: -Is influencer marketing real or is it just the sham? - what it takes to create an impact with influencer marketing (and what are the common mistakes) - What is the one metric you should care about when choosing the influencer - Are Brand rivalries is it worth doing? - What is the one element that will make or break your brand rivalry campaign - Are you hitting your emotional cues in your advertising?
54:51
August 12, 2018
The Talk - The Birds the Bees & the Leads.
In this episode, we have a special guest Ilana Fass! We also discuss how Social media is influencing your kids in ways you didn’t even think of and is Facebook marketing dead? Or do you just suck as a marketer.
58:13
August 5, 2018
How to steal Creative like a Boss!
In this episode all Jonathan’s clients are obsessed with Lemonade & Dollar Shave Club! We talk about why companies should focus on the creative process and not the outcome, and what happens when your company DNA is rotten.
44:20
July 29, 2018
Is Brand Narrative as addictive as cocaine?
In this episode, we discuss what does “narrative is the new branding” even means(?), and how would you increase sales of a well established urban branded beer at the new locations across the country. Also, some damn dark predictions about the future of VR and Social Media.
55:16
July 22, 2018
Build My Funky Website White Boy
In this episode, Jonathan tricks Roy into giving him free branding & content planning advice to help him build his website. [Sorry for the echo - we'll be moving to a real podcast studio - and then the sound will kick ass. Promise...] We cover how most personal brands, freelancers, and small-medium business over-complicate things when building their own sites and what they should actually take into consideration when building their website. We cover the 4 core-principles (or questions?) you need to ask yourself when planning your site's content and basically how to unfuck and unstuck yourself. Jonathan claims he now knows what to do next with his website. Roy claims he had fun taking over the episode and jab for almost 40 minutes. I wonder what you'd claim. Whatever it is - Claim in the comments! P.S This is a brand new podcast - so we will need your help. If you enjoyed this episode - please go to our Podcast iTunes page and subscribe, rate and review us!
40:37
July 5, 2018
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