Strike Gold

Strike Gold

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By Jonathan Kahn & Roy Povarchik
Are you a startup or tech company looking for free growth, content or creative advice? Jonathan Kahn and Roy Povarchik offer up marketing & creatives advice, tips, and tricks and have fun doing it. Sometimes even without being asked too.

New episodes every Monday.
Available on 9 platforms
Steve Job’s marketing rules broken & Nike wins the jackpot
In this episode we talk about Nike’s Avengers infinity War moment and why Apple’s event was truly a marketing disaster (no, not because ‘Apple is losing it’). We share insights on what you can learn from both of these gigantic brands and we go back to Steve Job’s key presentation tricks and how you can use them to build a better website.
47:45
September 16, 2018
[Outtake] Initiative Q, Does it Deserve the Hype?
This is an outtake Roy and Jonathan thought it was very important to discuss initiative Q. A new digital currency that’s trying to make its way Into the market by using friend bring friend tactics. We also discussed other friend bring friend campaigns and the dues and don’ts that could help you build your own successful FBF Campaign.
39:05
September 12, 2018
How to Market a Merch & Swag Company! [Brainstorming Session]
In this episode, we answer Roy’s Co-working space buddy on how to generate more leads and market an online march and Swag e-commence. We talk creatives, we talk audience segmentation and we talk lead generation! In this episode we cover: - Going into the mind of your target audience - How to stand out (and why it’s better than being better). - Smart targeting strategies - Why your ads should resonate what your target audience already has in mind - How to use analytics to choose your marketing message and ad. - Does your audience wants to make the best decision or the best received decision by their boss.
31:16
September 2, 2018
[Top Secret] Our Instagram Framework to Gain 43k Followers
In this very special James Bond episode. Roy Povarchik delivers on his promise and shares the Instagram framework he uses at his agency Stardom.IO, to help grow Instagram accounts to tens of thousands of engaged followers. From setup, strategy to tactics. As "Jon Kahnery" takes notes.
48:13
August 26, 2018
Since When Do Pop-Tarts® Bite Back?
In this episode, we talk about upping your IG story engagement. Do big brands need to be politicly correct (and your brands opportunity!) and what’s the ROI of people’s attention span! In this episode we cover: Roy Povarchik tries to Master follower engagement on Instagram stories Jonathan‘s been stealing lunches from our sponsors kitchen and creating more engagement on his contact Do brands need to stay politically correct? Is the value of peoples attention span more valuable than gold? Why should let your values lead your branding and create authentic marketing Bambi versus Lion King The Kardashian’s What does authenticity really mean?
55:02
August 19, 2018
Is Influencer Marketing Just a SHAM!?
In this episode we talk about influencer marketing - does it actually work is it all a sham? What it takes to use brand rivalry as a marketing method and what is the biggest creative ads strategy opportunity that nobody’s done yet? In this episode we talk about: -Is influencer marketing real or is it just the sham? - what it takes to create an impact with influencer marketing (and what are the common mistakes) - What is the one metric you should care about when choosing the influencer - Are Brand rivalries is it worth doing? - What is the one element that will make or break your brand rivalry campaign - Are you hitting your emotional cues in your advertising?
54:51
August 12, 2018
The Talk - The Birds the Bees & the Leads.
In this episode, we have a special guest Ilana Fass! We also discuss how Social media is influencing your kids in ways you didn’t even think of and is Facebook marketing dead? Or do you just suck as a marketer.
58:13
August 5, 2018
How to steal Creative like a Boss!
In this episode all Jonathan’s clients are obsessed with Lemonade & Dollar Shave Club! We talk about why companies should focus on the creative process and not the outcome, and what happens when your company DNA is rotten.
44:20
July 29, 2018
Is Brand Narrative as addictive as cocaine?
In this episode, we discuss what does “narrative is the new branding” even means(?), and how would you increase sales of a well established urban branded beer at the new locations across the country. Also, some damn dark predictions about the future of VR and Social Media.
55:16
July 22, 2018
Build My Funky Website White Boy
In this episode, Jonathan tricks Roy into giving him free branding & content planning advice to help him build his website. [Sorry for the echo - we'll be moving to a real podcast studio - and then the sound will kick ass. Promise...] We cover how most personal brands, freelancers, and small-medium business over-complicate things when building their own sites and what they should actually take into consideration when building their website. We cover the 4 core-principles (or questions?) you need to ask yourself when planning your site's content and basically how to unfuck and unstuck yourself. Jonathan claims he now knows what to do next with his website. Roy claims he had fun taking over the episode and jab for almost 40 minutes. I wonder what you'd claim. Whatever it is - Claim in the comments! P.S This is a brand new podcast - so we will need your help. If you enjoyed this episode - please go to our Podcast iTunes page and subscribe, rate and review us!
40:37
July 5, 2018
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