The StrutFit Show
By StrutFit
The StrutFit ShowMar 14, 2024
#10: Thibault Marion de Procé - Understanding AR & Virtual Try-On from the company working with Adidas, Crocs, and On Running
Thibault Marion de Procé is Co-Founder & CPO at Vyking. Vyking is the leader in 3D & virtual try-on technology for the fashion industry, working with companies like Adidas, Crocs, Under Armour, On Running, and more. It has created an end-to-end platform allowing fashion retailers to seamlessly create, scale and track 3D & AR shopping experiences both online and in-store.
Being totally cross-platform, Vyking’s technology can be integrated inside any mobile app (iOS & Android), WeChat, website or store. Their solutions are fully scalable, allowing manufacturers and retailers to roll out thousands of products for virtual try-on.
We start from the beginning with Thibault. How did Vyking get started? What is AR vs VR? How do you create 3D assets? How easy is it to scale the solution to all your products? Why do you need AR in store? And so much more!
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About The StrutFit Show:
The StrutFit Show highlights the innovations happening and shares knowledge from influential figures in the retail industry. Every episode, our CEO, Ang Nayyar will be joined by a guest who is leading or innovating in some part of the retail spectrum- from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try to figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.
Connect with StrutFit:
Get in touch with StrutFit: https://www.strut.fit/contact
Subscribe to the StrutFit PODCAST: https://podcasters.spotify.com/pod/show/strutfit
Follow StrutFit on INSTAGRAM: http://instagram.com/strut.fit
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Subscribe to StrutFit on YOUTUBE: youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ
Follow StrutFit on TWITTER: http://twitter.com/strut_fit
#9: Bryn Rees, Director of Digital Content Strategy at IKEA on Content Strategy, Structured Content, and how to put Content First
In this episode, we talk with Bryn Rees, a content engineer turned Content Strategy Leader. With almost 15 years of experience in content- you need to look no further for an industry expert.
Bryn was deep in the content space at Adidas, optimizing their content creation processes to enable the brand to succeed in the future of Omnichannel.
He is now the Direct of Digital Content Strategy at IKEA, looking after a team that takes care of content engineering and innovation across the whole business.
We discuss with Bryn what is "Content Strategy"? How is it different from marketing strategy? What does it mean to design with content first?
What are some easy wins available for retailers at both ends of the spectrum? And so much more!
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About The StrutFit Show:
The StrutFit Show shares the same vision as our company: to bring retail into the future! Every episode, our CEO, Ang Nayyar will be joined by a guest who is leading or innovating in some part of the retail spectrum- from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try to figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.
Connect with StrutFit:
Get in touch with StrutFit: https://www.strut.fit/contact
Subscribe to the StrutFit PODCAST: https://anchor.fm/strutfit
Follow StrutFit on INSTAGRAM: http://instagram.com/strut.fit
Follow StrutFit on LINKEDIN: https://www.linkedin.com/company/strutfit
Follow StrutFit on FACEBOOK: https://www.facebook.com/StrutFitOfficial
Subscribe to StrutFit on YOUTUBE: youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ
Follow StrutFit on TWITTER: http://twitter.com/strut_fit
#8: Hans Skovsgaard Summers, Head of Go-To-Market Operations at ‘On’ on Defining Sales, Digital Innovation and the Business Model of Wholesale
In this episode, we sit down with Hans Skovsgaard Summers, a highly experienced and sought after industry expert. With over ten years of experience in wholesale, business development, sales operations, and go-to-market within some of the world’s biggest brands, Hans has shared with us his unique insights into the rapidly changing world of business.
Hans is currently Head of Go To Market Operations at ‘On’, a sporting goods manufacturer with a focus on delivering industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. His previous experience includes working with renowned brands such as Timberland, Tommy Hilfiger & Calvin Klein, Ted Baker, EMI Music and your very own StrutFit.
We discuss with Hans the benefits of embracing, and implementing, technology and innovation in the workplace, dig into the complex world of wholesale and address the importance of being able to work cross functionally.
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About The StrutFit Show:
The StrutFit Show shares the same vision as our company: to bring retail into the future! Every episode, our CEO, Ang Nayyar will be joined by a guest who is leading or innovating in some part of the retail spectrum- from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.
Connect with StrutFit:
Get in touch with StrutFit: https://www.strut.fit/contact
Subscribe to the StrutFit PODCAST: https://anchor.fm/strutfit
Follow StrutFit on INSTAGRAM: http://instagram.com/strut.fit
Follow StrutFit on LINKEDIN: https://www.linkedin.com/company/strutfit
Follow StrutFit on FACEBOOK: https://www.facebook.com/StrutFitOfficial
Subscribe to StrutFit on YOUTUBE: youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ
Follow StrutFit on TWITTER: http://twitter.com/strut_fit
#7: NJ Falk, Managing Partner at APL on Leadership, Mentorship, and Career Paths
NJ Falk is a multiple Webby, Davey, and Communicator award-winning creative and serial entrepreneur focused on emerging luxury, fashion, lifestyle and direct-to-consumer brands.
Falk’s current roles are as the Managing Partner of Athletic Propulsion Labs (APL), the women’s and men’s luxury performance athletic footwear brand and as a Co-Founder & Chief Mentorpreneur™ (a term she trademarked) at The Forward Female which is a consulting and creative agency for female entrepreneurs. As an e-commerce pioneer and expert, Falk also juggles her roles as an angel investor, mentor and strategic advisor for female-focused luxury and consumer brands including 11 Honoré, Starface, Bumo Work, Artha, Modern Picnic, DeMarson, The FLOORR, Mr. Feelgood and The Bunker.
Falk uses her prior positions at American Express, MGM, Universal Studios, and The Wedding Channel as well as the Founder and Creative Director of her former award-winning branding, advertising and digital agency, The UXB, and her Webby award-winning blog The Blonde And The Brunette to share unique perspectives on challenges women face in their business and personal lives. Until very recently Falk was an on-going Forbes Contributor with her column which shared highly practical and actionable business and lifestyle advice and is continuing the same focus with her new NJ & Ondre podcast which is scheduled to launch shortly. She does it all with a bit of élan and a steady stream of lattes. @njfalk
We discuss with NJ the importance of mentorship in the path to success, being receptive to all opportunities and address the difficult decision of changing a career path. Listen in to NJ expertly discuss the makings of a leader and the hunger for knowledge that lead her to the heights of her career, all the while offering invaluable pearls of wisdom to anyone listening, no matter their expertise or experience.
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Connect with StrutFit:
Get in touch with StrutFit: https://www.strut.fit/contact
Subscribe to the StrutFit PODCAST: https://anchor.fm/strutfit
Follow StrutFit on INSTAGRAM: http://instagram.com/strut.fit
Follow StrutFit on LINKEDIN: https://www.linkedin.com/company/strutfit
Follow StrutFit on FACEBOOK: https://www.facebook.com/StrutFitOfficial
Subscribe to StrutFit on YOUTUBE: youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ
Follow StrutFit on TWITTER: http://twitter.com/strut_fit
#6: Guy Horrocks, Co-founder at Solve on Collecting Your Own Data vs Third-Party Data Collecting Services
Our guest in this episode is Kiwi entrepreneur Guy Horrocks. He shares with us his many insights from working with brands like Sephora, HBO, Dreamworks, CNN and Expedia. If that seems impressive, Guy started the first iPhone app company in the world.
Guy is also the co-founder of a data company called Solve which came into the picture to help ecommerce companies unify their data so that they can get better insights to make smarter decisions. We discuss the different approaches to data collection, and how using third-party data collecting services may not be as convenient as once thought to be. Data is collected so that companies can use it to acquire high value customers as cheaply as possible, so we touch on how companies can do that with the data they already have.
Gather your own insights from this episode and share them with us through our social media channels listed below!
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About The StrutFit Show:
The StrutFit Show shares the same vision as our company: to bring retail into the future! Every episode, our CEO, Ang Nayyar will be joined by a guest who is leading or innovating in some part of the retail spectrum- from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.
Connect with StrutFit:
Get in touch with StrutFit: https://strut.fit/become-a-partner
Subscribe to the StrutFit PODCAST: https://strut.fit/podcast
Follow StrutFit on INSTAGRAM: http://instagram.com/strut.fit
Follow StrutFit on LINKEDIN: https://www.linkedin.com/company/strutfit
Follow StrutFit on FACEBOOK: https://www.facebook.com/StrutFitOfficial
Subscribe to StrutFit on YOUTUBE: https://www.youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ
Follow StrutFit on TWITTER: http://twitter.com/strut_fit
#5: Alex Genov, Head of Customer Experience Research of Zappos on Research Methods, Qualitative and Quantitative Data, and Customer Insights
We discuss Customer Experience Research with the Head of Customer Experience Research at Zappos - Alex Genov - in this episode of The StrutFit Show. Having been acquired by Amazon for US$1.2 billion in 2009, Zappos have built their empire by putting their customers first and focusing on creating great experiences for them.
Alex comes from an Academic Psychology background with a degree in Experimental Social Psychology. He helps the organization understand their customers as people on a deeper level through a multitude of methods including interviews, surveys and usability research. Alex believes that to successfully conduct customer research, you must carry the mindset that customers are not just numbers or ‘clicks’, and understand them as actual people. He emphasizes the importance of getting insights from qualitative data and then quantifying them, rather than just looking for statistics in a pool of potential insights. This episode discusses how attainable quality customer experience research can be, whether you’re a large corporation or a small company.
Join us for a stimulating conversation and share your thoughts on this episode with us through our social media listed below.
***
About The StrutFit Show:
The StrutFit Show shares the same vision as our company: to bring retail into the future! Every episode, our CEO, Ang Nayyar will be joined by a guest who is leading or innovating in some part of the retail spectrum- from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.
Connect with StrutFit:
Get in touch with StrutFit: https://strut.fit/become-a-partner
Subscribe to the StrutFit PODCAST: https://strut.fit/podcast
Follow StrutFit on INSTAGRAM: http://instagram.com/strut.fit
Follow StrutFit on LINKEDIN: https://www.linkedin.com/company/strutfit
Follow StrutFit on FACEBOOK: https://www.facebook.com/StrutFitOfficial
Subscribe to StrutFit on YOUTUBE: youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ
Follow StrutFit on TWITTER: http://twitter.com/strut_fit
#4: Filippo Lovotti, Head of UX Customer Service Tech of Zappos on UX Design, Culture Fit, and the Importance of Service
In this episode of The StrutFit Show, we chat with Filippo Lovotti, the Head of User Experience from Zappos and delve into the world of User Experience and Customer Service. Zappos was the first online shoe retailer in America. In 2009, they were acquired by Amazon for US$1.2 billion, and since then they’ve gone from strength to strength. They attribute their success to their belief that they are a service company that happens to sell footwear.
Filippo has spent 16 years in the industry and shares with us some of his advice and insights about the field. As the Head of User Experience in the Customer Service Technology team at Zappos, Filippo creates products and services that their customer service agents get to use when solving problems. He tells us more about the pioneering online shoe retailer and discusses the importance of user experience, as well as how that is reaffirmed at a large scale. Being a UI/UX mentor as well as a podcaster himself, Fillipo is great at providing valuable information with an interesting spin.
Join us for an informative and fun conversation. Share your thoughts on this episode with us through our social media listed below.
***
About The StrutFit Show:
The StrutFit Show shares the same vision as our company: to bring retail into the future! Every episode, our CEO, Ang Nayyar will be joined by a guest who is leading or innovating in some part of the retail spectrum- from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.
Connect with StrutFit:
Get in touch with StrutFit: https://strut.fit/become-a-partner
Subscribe to the StrutFit PODCAST: https://strut.fit/podcast
Follow StrutFit on INSTAGRAM: http://instagram.com/strut.fit
Follow StrutFit on LINKEDIN: https://www.linkedin.com/company/strutfit
Follow StrutFit on FACEBOOK: https://www.facebook.com/StrutFitOfficial
Subscribe to StrutFit on YOUTUBE: youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ
Follow StrutFit on TWITTER: http://twitter.com/strut_fit
#3: Martin Pitman, Technical Manager of Munro Footwear Group on Footwear Design, Manufacturing, and Sourcing
Martin Pitman is a Technical Manager that has been in the footwear industry for 20+ years across Clarks, Ziera, and Munro Footwear Group! He works on the development of shoe styles, lasts, material selection, analysing lab results, and responding to them. Martin's been responsible for the development of 300 product lines per year including the optimisation of the associated US $100 million manufacturing costs. He's also procured 40 million square feet of materials per year through 35 Suppliers and 270 specifications!
Having delivered many multi-million dollar innovations in the footwear industry, it's safe to say Martin knows his way around developing footwear innovations and taking them to market. Join us in this riveting conversation about the ins and outs of footwear design, manufacturing, and sourcing.
***
About The StrutFit Show:
The StrutFit Show shares the same vision as our company: to bring retail into the future! Every episode, our CEO, Ang Nayyar will be joined a guest who is leading or innovating in some part of the retail spectrum- from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.
Connect with StrutFit:
Get in touch with StrutFit: https://strut.fit/become-a-partner
Subscribe to the StrutFit PODCAST: https://strut.fit/podcast
Follow StrutFit on INSTAGRAM: http://instagram.com/strut.fit
Follow StrutFit on LINKEDIN: https://www.linkedin.com/company/strutfit
Follow StrutFit on FACEBOOK: https://www.facebook.com/StrutFitOfficial
Subscribe to StrutFit on YOUTUBE: youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ
Follow StrutFit on TWITTER: http://twitter.com/strut_fit
#2: Suzanne Oude Hengel, Footwear Knit Innovator on Textile Innovation, Conceptual Design, and Sustainability
Suzanne Oude Hengel is a footwear knit innovator. Her research is pushing the boundaries of what we can do with knitting and footwear. Among her growing list of achievements: she has received multiple offers from Nike, worked with Takashi Murakami, collaborated with Timberland, and with ConceptKicks. If you've ever looked at knitted shoes and wondered how they're made- you don't want to miss this conversation!
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About The StrutFit Show:
The StrutFit Show shares the same vision as our company: to bring retail into the future! Every episode, our CEO, Ang Nayyar will be joined a guest who is leading or innovating in some part of the retail spectrum- from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.
Connect with StrutFit:
Get in touch with StrutFit: https://strut.fit/become-a-partner
Subscribe to the StrutFit PODCAST: https://strut.fit/podcast
Follow StrutFit on INSTAGRAM: http://instagram.com/strut.fit
Follow StrutFit on LINKEDIN: https://www.linkedin.com/company/strutfit
Follow StrutFit on FACEBOOK: https://www.facebook.com/StrutFitOfficial
Subscribe to StrutFit on YOUTUBE: youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ
Follow StrutFit on TWITTER: http://twitter.com/strut_fit
#1: Andrew Sharp, CEO of Bobux on Branding, Competition, Building a World Class Team, and Copycats
Andrew Sharp is the CEO of Bobux. Bobux is a world leading children’s footwear brand and represents the 8th industry that Andrew has worked in. Andrew has set up a world class team at Bobux that enables it to compete with industry giants year on year, and WIN.
StrutFit has done many firsts with Bobux- so we had to have them on the first ever episode of The StrutFit Show! Please enjoy our conversation, and if you're a fan, share it with friends.
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About The StrutFit Show:
The StrutFit Show shares the same vision as our company: to bring retail into the future! Every episode, our CEO, Ang Nayyar will be joined a guest who is leading or innovating in some part of the retail spectrum- from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.
Connect with StrutFit:
Get in touch with StrutFit: https://strut.fit/become-a-partner
Subscribe to the StrutFit PODCAST: https://strut.fit/podcast
Follow StrutFit on INSTAGRAM: http://instagram.com/strut.fit
Follow StrutFit on LINKEDIN: https://www.linkedin.com/company/strutfit
Follow StrutFit on FACEBOOK: https://www.facebook.com/StrutFitOfficial
Subscribe to StrutFit on YOUTUBE: youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ
Follow StrutFit on TWITTER: http://twitter.com/strut_fit