Subcast

In acest episod vorbim despre impactul lansarii Cybertruck si intreaga strategie de marketing din jurul sau. Link-uri de interes:  Lansare rezumat: https://www.youtube.com/watch?v=m7atGkba-Z8 Cybertruck vs. Ford: http://tiny.cc/n1p1gz Lego: https://www.facebook.com/LEGOAustralia/photos/a.1108944629176871/3238472009557445/?type=3&theater Ne poti gasi aici: Georgiana: https://www.instagram.com/georgianabobu/ Bogdan: https://www.instagram.com/bogdanapetrii/ subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.

In acest episod am discutat cu Mircea Muresan (Initiatorul East European Comic Con) despre marketing-ul de conventii, evenimente si desigur despre promovarea filmelor. http://comic-con.ro/ https://www.facebook.com/eeccon https://www.instagram.com/comiccon.romania/ A ramas ca vom face si partea a2a cu Mircea cand se intoarce din Japonia si vom discuta despre diferentele culturale in ceea ce priveste promovarea.  Ne poti gasi aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.

Exemple: https://www.facebook.com/medaland.ro/ https://www.facebook.com/vinurilezaz/ https://www.facebook.com/tikivillageiasi/ https://www.facebook.com/Mihai.Traistariu/ Ne poti gasi aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.

In episodul cu nr 44 din Subcast, avem un invitat special: Madalina Ferchiu, Social Media Manager la Subsign. Am vorbit despre sfaturi pentru cei care doresc sa urmeze o facultate cu specializarea de marketing, cum a fost experienta noastra in cadrul FEAA (licenta si master), dar si greseli pe care le-am facut.  Ne poti gasi aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.

In acest episod vorbim despre o noua platforma de social media, care are parte de o crestere rapid.   Link-uri de interes:   https://www.manafu.ro/2019/03/tiktok-romania/  https://blog.hootsuite.com/what-is-tiktok/   https://www.nytimes.com/2019/03/10/style/what-is-tik-tok.html  Lil Nas X  http://newsroom.tiktok.com/lil-nas-x-takes-the-old-town-road-from-tiktok-to-the-top-of-the-charts/   https://www.theverge.com/2019/4/5/18296815/lil-nas-x-old-town-road-tiktok-artists-spotify-soundcloud-streams-revenue  Ne poti gasi aici:  subsign.co/  www.facebook.com/subsign/  www.instagram.com/subsign/  twitter.com/subsignco  medium.com/@subsign  www.linkedin.com/company/subsign  www.youtube.com/user/subsign

 In acest episod vorbim despre reclamele care se aseamana ca si concept si despre cum ar putea brand-urile sa capitalizeze spre alte zone de business. Link-uri de interes: 1. Reclame Similare KAFUNE  https://www.youtube.com/watch?v=t7wCPOIvpkk   https://www.youtube.com/watch?v=kOF_oiTP-E0  Lapte Maresi  https://www.youtube.com/watch?v=Mc32BisXu-4  Heinz  https://www.youtube.com/watch?v=keOaQm6RpBg  2. Brand-uri care se pot extinde pe noi zone de produse sau servicii Profit Ferrari  https://beloved-brands.com/2017/02/08/ferrari-brand-sells-more-desire-than-it-does-cars/  Palarii KFC  https://www.adweek.com/creativity/kfc-just-launched-a-bucket-hat-that-if-you-want-still-doubles-as-a-chicken-bucket/?fbclid=IwAR1lIko6Cvc4WRvmZ2uqXkTIfame-A65m5eeEvuyZ2q3GpWO6JWdkgi1elw  Ne poti gasi aici:  subsign.co/  www.facebook.com/subsign/  www.instagram.com/subsign/  twitter.com/subsignco  medium.com/@subsign  www.linkedin.com/company/subsign  www.youtube.com/user/subsign

Alex Dona: https://www.facebook.com/AlexDonaPage/  Ne poti gasi aici:  subsign.co/  www.facebook.com/subsign/  www.instagram.com/subsign/  twitter.com/subsignco  medium.com/@subsign  www.linkedin.com/company/subsign  www.youtube.com/user/subsign

 Subiectele din acest episod:    1. Volkswagen  :   https://adage.com/article/cmo-strategy/why-vw-bringing-its-emissions-scandal-again-new-ad/2175451?fbclid=IwAR3InuWOwv-8I4Prc7s6loIVQAjBl327XIe1MyULCkBdxak1GyZKwXhVRIE  2. H&M Colectia #LoveForAll :   https://www.facebook.com/hmromania/posts/2252934474947646?hc_location=ufi  3. Lidl pe LinkedIn:  https://www.linkedin.com/feed/update/urn:li:activity:6543697560350007296  Ne poti gasi aici:  subsign.co/  www.facebook.com/subsign/  www.instagram.com/subsign/  twitter.com/subsignco  medium.com/@subsign  www.linkedin.com/company/subsign  www.youtube.com/user/subsign

Subiectele din acest episod:    1. The North Face - Wikipedia :  https://www.youtube.com/watch?v=CtU1uEESmJM&feature=youtu.be   https://fstoppers.com/news/north-face-caught-gaming-wikipedia-after-they-bragged-about-it-378165?fbclid=IwAR3kvTSBP49bWHRgIh6s7ZnpYZACubjl1a_Rp_Kjx8hifkYQpN9DGptjPcM  2. Coca-Cola Billboards:  https://adage.com/creativity/work/coca-cola-recycling-billboards/2174656  3. Spalatoriile Tide:  https://www.adweek.com/brand-marketing/hate-doing-laundry-no-sweat-tide-just-announced-itll-do-it-for-you/?fbclid=IwAR1xbWIYPUwLXKYNIkFWFfQvrio0iXSwLSdCVNbRCJk3LW1SMJvk3JxQcEc  4. Influencer si vanzari de produse: https://www.buzzfeed.com/jamedjackson/instagram-influencer-2-million-followers-arii?fbclid=IwAR2PPEipGL5MNWwkPHG-LZ4NZ7KRdVO4iiWzB3gbIx9GoIOytBcq7s2JMho  Ne poti gasi aici:  subsign.co/  www.facebook.com/subsign/  www.instagram.com/subsign/  twitter.com/subsignco  medium.com/@subsign  www.linkedin.com/company/subsign  www.youtube.com/user/subsign

 Despre ce alt tip de afacere ai vrea sa vorbim in aceasta mini serie de Digitalizarea a unui Business?  Ne poti gasi aici:  subsign.co/  www.facebook.com/subsign/  www.instagram.com/subsign/  twitter.com/subsignco  medium.com/@subsign  www.linkedin.com/company/subsign  www.youtube.com/user/subsign

Link-uri de interes:  Instagram ascunde numarul de Like-uri:  https://later.com/blog/hidden-likes-instagram/  Burger King Unhappy Meal:  https://www.youtube.com/watch?v=PjxRUEA0Tdo  Facebook redesign:  https://www.theverge.com/2019/4/30/18523265/facebook-events-groups-redesign-news-feed-features-f8-2019  Masti Traditionale si Netflix:  https://virginradio.ro/provocarea-virgin-radio-romania-are-un-raspuns-de-la-netflix-video/?fbclid=IwAR3YaCF1Rq6JLZ3tk-GB_7xAWjQkC93tZ_uecJGV1cikgTSVX2OEYva-YPQ    Suntem si aici:  subsign.co/  www.facebook.com/subsign/  www.instagram.com/subsign/  twitter.com/subsignco  medium.com/@subsign  www.linkedin.com/company/subsign  www.youtube.com/user/subsign

Am revenit cu un nou episod, unde am discutat despre rolul marketing-ului si tipurile de agentii. Speram sa fi clarificat astfel putin din "misterele" domeniului.   Pentru intrebari sau ajutor ne poti scrie pe hello@subsign.co   Ne poti ajuta sa fim in Podcasturile de top din Romania votand aici:  https://cristianchinabirta.ro/2019/04/12/top-10-podcasturi-romanesti/?fbclid=IwAR2Q_z49sHr-gVeqxWh6S61kMNwQul838iMUmRIogrGC8PJIEZKNYQhiEsA  #JojovsAndreeaEsca Suntem si aici:  subsign.co/  www.facebook.com/subsign/  www.instagram.com/subsign/  twitter.com/subsignco  medium.com/@subsign  www.linkedin.com/company/subsign  www.youtube.com/user/subsign

In acest episod am discutat cu Valentin Pintilescu,  Development Manager  la  LooLooKids & TraLaLa, despre YouTube, cum au conturat un business in jurul generarii de continut, cum poate un brand capitaliza pe aceasta platforma si desigur despre reusita lor de a primi primul Diamond Play Button din Romania pentru cei aproape 15 milioane de subscribers.   https://weareloolookids.com/   https://www.youtube.com/user/CanteceCopiiTraLaLa   https://www.youtube.com/user/LooLooKids  Multumim din nou Valentin pentru prezenta si cu siguranta vom mai sta la discutii si pe viitor (cu sau fara microfon)! :)   Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign Pentru intrebari sau ajutor ne poti scrie pe hello@subsign.co   

 Link-uri de interes: Google Stadia: https://youtu.be/IP40ZasO5Lg  Amenda Google: https://goo.gl/1PdYfE   Schimbari Facebook Ads:  https://goo.gl/vpYwny  Instagram checkout: https://techcrunch.com/2019/03/19/instagram-checkout/  5 To Go vs Starbucks: https://www.paginademedia.ro/2019/03/campanie-virala-5-to-go Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign Pentru intrebari sau ajutor ne poti scrie pe hello@subsign.co  

Link-uri de interes: https://www.facebook.com/1272272526262950/videos/407060960058216/ https://www.iqads.ro/articol/45638/romania-vrea-autostrazi-iar-stefan-mandache-antreprenor-satul-de-promisiuni-ne Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign Pentru intrebari sau ajutor ne poti scrie pe hello@subsign.co  

Link-uri de interes: https://subsign.co/stories/linkedin-ui-case-study/ www.linkedin.com/company/subsign  Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign Pentru intrebari sau ajutor ne poti scrie pe hello@subsign.co   

Saptamana aceasta am decis sa vorbim despre McDonald's vs Burger King, totul pornind de la campania celor de la Burger King din Suedia  ‘Not Big Mac’s’. Va lasam aici o lista de articole/video-uri interesante despre McDonald's si Burger King.  https://www.youtube.com/watch?v=NLAInm6kEhs https://www.investopedia.com/articles/markets/111015/mcdonalds-vs-burger-king-comparing-business-models.asp https://www.youtube.com/watch?v=2ni3jN_DH20 https://www.youtube.com/watch?v=e1FDyi7TnW4 https://www.impactbnd.com/blog/reasons-mcdonalds-marketing-sales-crushes-burger-king https://www.reuters.com/article/us-mcdonald-s-corp-trademark-supermacs/mcdonalds-loses-big-mac-trademark-case-to-irish-chain-supermacs-idUSKCN1P92JA https://www.theguardian.com/business/2019/jan/31/like-a-big-mac-but-juicier-burger-king-renames-sandwiches-to-troll-mcdonalds Podcast-ul Business Wars: https://open.spotify.com/show/6RbJUsaOaboqSBqQUfdQtR?si=YEEIJAspSeKxq_8dcC6y1A Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign Pentru intrebari sau ajutor ne poti scrie pe hello@subsign.co   

DEVOUR: https://youtu.be/wVHzdVQ0VTg KIA: https://youtu.be/hC2_gyp_X1M MICHELOB ULTRA: https://youtu.be/kM3mn-NRsXY WALMART: https://youtu.be/oGrSw7wK4no M&Ms: https://youtu.be/5CCRNmmnG3c BUMBLE: https://youtu.be/PQcXpoWIwxo HYUNDAI: https://youtu.be/B5FzKB5TW0Y OLAY: https://youtu.be/3KuQ4i_VSso TURKISH AIRLINES: https://youtu.be/C5CbPzfzhnw EXPENSIFY: https://youtu.be/eLv8TjDUVOw PEPSI: https://youtu.be/9sYElEbRzKA PRINGLES: https://youtu.be/tDakI68u2xE AVOCADOS FROM MEXICO: https://youtu.be/cGyQy84Bmn8 TOYOTA: https://youtu.be/H-LRLub6m5A STELLA ARTOIS: https://youtu.be/IX8TMYRk6_w BUBLY: https://youtu.be/IvEe5FiA2vo AMAZON ALEXA: https://youtu.be/8y-1h_C8ad8 BUDWEISER: https://youtu.be/B6VciSoR1iQ MICHELOB ULTRA ASMR: https://youtu.be/LXmlN9BAddg DORITOS: https://youtu.be/WTMzIZhI7q8 SKITTLES: https://youtu.be/1nIJCtq9KOk MERCEDES-BENZ: https://youtu.be/R84j8pmH-d0 VERIZON: https://youtu.be/sYkV64tPEPw Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign Pentru intrebari sau ajutor ne poti scrie pe hello@subsign.co  

Discutia de saptamana aceasta are ca subiect campaniile de PR realizate de brand-uri atat la nivel national cat si la nivel international. Informatii campanie H&M: https://www.facebook.com/hmromania/videos/324830441572588/ https://www.facebook.com/hmromania/videos/318984395389088/ https://www.facebook.com/hmromania/videos/298068237519415/ Informatii campanie Gillette:  https://www.youtube.com/watch?v=koPmuEyP3a0 Burger King:  https://www.youtube.com/watch?v=yto4a3tdqYc&t=342s   Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign  Pentru intrebari sau ajutor ne poti scrie pe hello@subsign.co 

Link-uri de interes: Articol Vlad:  https://goo.gl/93eXA8  GaryVee Content model:  https://goo.gl/Tr8XyM  https://planable.io/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign  Pentru intrebari sau ajutor ne poti scrie pe hello@subsign.co 

Buna si bine ne-am regasit in 2019! Fiind o perioada de evaluari si planificari (in business si nu numai) am zis sa va dam o mana de ajutor.  In acest episod va oferim o structura si cateva sugestii despre cum sa realizati planificarea de marketing pentru noul an.  Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign   Pentru intrebari sau ajutor ne poti scrie pe hello@subsign.co  

Link-uri de interes: Youtube Rewind 2018: https://goo.gl/cJQKRw Review Ethan H3H3: https://goo.gl/8XPjhh Review PewDiePie: https://goo.gl/1F5Zc1 Articol Forbes: https://goo.gl/69pK8r Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

Poti sa ne dai follow pe YouTube aici: https://www.youtube.com/channel/UCkNztJzytMXh8gIf3DKWG2w https://www.youtube.com/user/subsign Link-uri de interes: https://www.youtube.com/watch?v=QG0zqaUDOEE https://www.youtube.com/watch?v=WxfZkMm3wcg https://www.youtube.com/watch?v=xUf2-sjGqQw&list=PLDs0tNoNYTz05R0xo7PCVc-RgL2fsJnGg Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

Pentru acest episod ne-am gandit sa reluam discutia despre continut, dar de data aceasta cu un invitat: Irina Rusu (Coffentropy).  O gasesti pe Irina aici: https://coffentropy.com/ https://www.instagram.com/coffentropy/ https://www.youtube.com/channel/UCBsiy3j9euOmTEyjG7GYMXA  Ne poti urmari si aici:  subsign.co/  www.facebook.com/subsign/  www.instagram.com/subsign/  twitter.com/subsignco  medium.com/@subsign  www.linkedin.com/company/subsign  www.youtube.com/user/subsign

Poti sa ne dai follow pe Pinterest aici: https://ro.pinterest.com/subsign/ https://ro.pinterest.com/bogdanapetrii/ https://ro.pinterest.com/bobugeorgiana/ Link-uri de interes pentru topic: https://goo.gl/z6pfSg https://goo.gl/mAkQog Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

Link-uri de interes pentru topic: https://traiascacapravecinului.ro https://goo.gl/HZtR5q https://goo.gl/n8m35u https://goo.gl/UhCJgg https://goo.gl/h2XMFU Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

Poti sa ne lasi un DM sau sa ne dai follow pe Instagram aici: www.instagram.com/subsign/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

Link-uri de interes pentru topic: https://www.facebook.com/BestJobs/photos/a.204511852912846/2427253697305306/?type=3&theater https://razvanbb.ro/pe-bune-ne-revoltam-ca-o-companie-privata-nu-a-vrut-sa-ia-bani-si-sa-difuzeze-un-anumit-clip-publicitar/?fbclid=IwAR3NPfLrcu8PeLgcHALl6yLL8-ixXx0AkT-TIANnrzPHOOhQqC_j-gqmGSc Logo: https://i.pinimg.com/originals/a8/a6/d4/a8a6d4897a1cfce2af39348956fa58e6.jpg Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

Link-uri de interes pentru topic: - https://www.agerpres.ro/economic-intern/2018/10/08/problema-operationala-la-ing-tranzactiile-realizate-in-weekend-de-unii-clienti-au-fost-dublate--189348 - https://psnews.ro/protectia-consumatorilor-amenda-de-cateva-mii-de-euro-pentru-ing-bank-romania-235285/ https://www.facebook.com/INGWebCafe/photos/pb.168916269806778.-2207520000.1539685776./2120077168024002/?type=3&theater Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

Link-uri de interes pentru topic: - https://www.pocket-lint.com/ar-vr/news/145861-oculus-connect-5-2018-all-the-announcements-that-matter - https://www.forbes.com/sites/lauraheller/2018/09/26/amazon-and-snapchat-form-a-powerful-partnership/ - https://techcrunch.com/2018/09/24/instagram-founders-leave/ - https://nylon.com/articles/netflix-black-mirror-interactive-episode?utm_source=facebook&utm_medium=social&utm_campaign=nylon - http://www.innovationmanagement.se/2018/02/22/how-the-world-of-esports-is-taking-over-streaming-services/ - https://adage.com/article/cmo-strategy/johnnie-walker-game-thrones-scotch/315117/?utm_medium=Social&utm_source=Facebook&utm_campaign=SocialFlow Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

In episodul din aceasta saptamana vorbim despre situatia actuala a pietei de munca in Romania si cum va poate ajuta un brand de angajator. Link-uri de interes pentru topic: - https://subsign.co/stories/employer-branding-technical-sector/ Ne mai auzim la CodeCamp si ITDays in Iasi si Cluj: https://codecamp.ro/ https://www.itdays.ro/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

In acest episod vorbim despre sezonul 2 al campaniei Coca Cola "Next Big Vlogger" si asocierea cu influenceri controversati. Link-uri de interes pentru topic: - https://www.gaben.ro/2018/09/16/coca-cola-despre-responsabilitatea-sociala/ - https://telegraph.md/gluma-se-ingroasa-un-copil-a-furat-bani-de-la-parinti-ca-sa-i-doneze-lui-ilie/ - https://www.youtube.com/watch?v=UF0iFdzKWz8&t=3s - https://www.youtube.com/watch?v=z1zhnlSKiJA Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

In acest episod vorbim despre campania aniversara Nike "Just do it". Ce impact a avut, de ce au ales aceasta strategie si ce poti invata tu din asta. Link-uri de interes pentru topic: Ad: https://www.youtube.com/watch?v=Fq2CvmgoO7I https://www.marketwatch.com/story/nikes-kaepernick-ad-to-provide-a-long-term-gain-after-some-near-term-pain-analyst-says-2018-09-04 https://www.nbcnews.com/business/business-news/what-boycott-nike-sales-are-31-percent-kaepernick-campaign-n908251 https://www.boredpanda.com/funny-colin-kaepernick-nike-ad-memes/?utm_source=google&utm_medium=organic&utm_campaign=organic https://www.adweek.com/creativity/colin-kaepernick-gets-the-call-fronts-nikes-30th-anniversary-of-just-do-it/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.youtube.com/user/subsign

Pacatul cardinal din marketing, este acela de a fi plictisitor. Link-uri de interes pentru topic: - https://www.adweek.com/creativity/how-a-bacon-brand-charmingly-responded-to-supremes-appropriation-of-its-logo/ - https://www.facebook.com/IubescBerea/videos/322774324951730/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

Este bine sa iei o pauza de la internet si platformele de socializare? Link-uri de interes pentru topic: - https://us.blastingnews.com/lifestyle/2018/04/social-media-detox-the-new-health-trend-002513461.html - https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ - https://qz.com/quartzy/1354651/shoppers-are-buying-clothes-just-for-the-instagram-pic-and-then-return-them/ - https://digiday.com/uk/digital-detox-phenomenon-5-charts/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

Pornind de la un experiment Google, discutam mai mult despre cum sunt si ar trebui luate deciziile de marketing si advertizing. Link-uri de interes pentru topic: https://techcrunch.com/2018/08/20/google-doctor-fork/?guccounter=1 Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

Incepem acest nou episod cu o discutie despre cum percepem continutul viral. si de unde se propaga acesta. Voi ce parere aveti? Link-uri de interes pentru topic: Burberry video: https://www.youtube.com/watch?v=6D5IZtDCS5c Dior video: https://www.youtube.com/watch?v=h4s0llOpKrU https://www.esquire.com/uk/culture/a22588567/how-two-years-of-instagram-stories-has-altered-the-way-we-love-act-and-play/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

Episodul 10 vine cu un intro nou si o discutie despre plusurile si minusurile simbiozei brand-ului personal cu cel de business. Link-uri de interes pentru topic: https://www.bkconnection.com/static/Be_Your_Own_Brand_EXCERPT.pdf https://www.delightfulcommunications.com/blog/personal-branding-examples/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

In acest episod vorbim despre cum este perceputa relatia dintre o agentie de marketing si clientii sai. Tu cum vezi aceasta relatie? Cum ti-ai dori sa fie? Link-uri de interes pentru topic: https://subsign.co/stories/the-client-agency-tango/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

In acest episod continuam discutia despre strategii si generare de continut. Link-uri de interes pentru topic: The Furrow by John Deere: https://contently.com/strategist/2013/10/03/the-story-behind-the-furrow-2/ Red Bull: https://artplusmarketing.com/red-bull-stomps-all-over-global-marketing-7642c2647401 https://robertkatai.com/red-bull-media-company/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

Acest episod vine cu inceputurile noastre in lumea marketingului si cateva sfaturi si sugestii pentru cei ce isi doresc o cariera in acest domeniu. Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

In acest episod vorbim despre ce ar trebui sa faci inainte de a porni o campanie de promovare si cum sa o adaptezi pentru fiecare canal sau mediu de promovare. Link-uri de interes pentru topic: https://subsign.co/stories/vertical-vs-horizontal/ https://www.instagram.com/harmonycafeiasi/ Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

Episodul 5 este despre implicarea brand-urilor in cauze si activitati sociale. Cand si cum ar trebui facuta aceasta miscare de PR. Link-uri de interes pentru topic: https://www.iqads.ro/articol/43203/cec-bank-protesteaza-cand-vede-protest https://uproxx.com/hiphop/kendrick-lamar-xxxtentacion-spotify-ban/ https://www.independent.co.uk/arts-entertainment/tv/news/pepsi-advert-pulled-kendall-jenner-protest-video-cancelled-removed-a7668986.html Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

Episodul 4 este dedicat in totalitate continutului. Am discutat atat despre generarea de continut pe diferite platforme cat si diversitatea acestuia. Link-uri de interes pentru topic: subsign.co/projects/wine-and-chill Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

In acest episod vorbim despre marketplace-uri versus propriul website. P.S. Scuze pentru sunetul de pickamer de fundal din ultimele minute. Link-uri de interes pentru topic: https://subsign.co/projects/wine-and-chill Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

Am inceput acest Podcast cu o intrebare primita de la voi "Cum au reusit cei de la Levi's ca atata lumea sa poarte produsele lor?" si am discutat mai multe despre influencers, pozitionarea brand-urilor si chiar si despre emisiunea Bravo ai stil de la Kanal D. Link-uri de interes pentru topic-uri: https://morningconsult.com/2018/05/02/rebuilding-levis-brand/ https://www.youtube.com/watch?v=SGbpiOtiwEE http://da.zf.ro/dupa-afaceri/p-alina-ceusan-ambasador-single-malt-society-pentru-transilvania-voi-impartasi-cu-cititorii-mei-privilegiul-de-a-face-parte-din-aceasta-comunitate-16831617 Ne poti urmari si aici: subsign.co/ www.facebook.com/subsign/ www.youtube.com/user/subsign www.instagram.com/subsign/ twitter.com/subsignco medium.com/@subsign www.linkedin.com/company/subsign www.behance.net/subsign dribbble.com/Subsign

Episodul 1: Campania "Asa cum iti place" de la Alka. Link-uri de interes pentru topic: http://www.alkagroup.ro/ https://www.iqads.ro/articol/42851/alka-si-outdoorurile-nu-foarte-subtile-cu-cozonaci Ne poti urmari si aici: https://subsign.co/ https://www.facebook.com/subsign/ https://www.youtube.com/user/subsign https://www.instagram.com/subsign/ https://twitter.com/subsignco https://medium.com/@subsign https://www.linkedin.com/company/subsign https://www.behance.net/subsign https://dribbble.com/Subsign